YouTube Shorts Script Template
A retention-optimized script template for YouTube youtube shorts videos. Copy it, customize the placeholders, and start writing.
[HOOK - 0:00 to 0:02] [VISUAL HOOK: Start with the most surprising visual or action mid-motion] Text overlay: "[BOLD CLAIM or QUESTION]" [CONTEXT - 0:02 to 0:05] "[ONE-SENTENCE SETUP explaining what viewer is about to see]" [CORE CONTENT - 0:05 to 0:40] Deliver your main point, tip, or story in rapid-fire pacing. — Point 1: "[KEY INFORMATION]" + visual demonstration — Point 2: "[KEY INFORMATION]" + visual demonstration — Point 3 (if applicable): "[KEY INFORMATION]" + visual demonstration Keep each point under 10 seconds. Use jump cuts to maintain pace. [PAYOFF - 0:40 to 0:50] "[SURPRISING RESULT, PUNCHLINE, or FINAL REVEAL]" Show the before/after or the final outcome. [LOOP / CTA - 0:50 to 0:58] "[ONE-LINE CTA: Follow for more, or ask a question to drive comments]" Design the last frame to visually connect back to the first frame for a seamless loop.
Common Mistakes to Avoid
Starting with a verbal intro instead of a visual hook — viewers swipe before you finish saying "hey guys."
Cramming too much content into 60 seconds, making it feel rushed and confusing rather than fast-paced and clear.
Not adding text overlays, which alienates the large portion of viewers watching without sound.
Ending abruptly without creating a loop or CTA, missing the re-watch algorithm boost.
Retention Benchmarks
70%+ for Shorts under 30 seconds
Completion rate
15-25% re-watches signals strong content
Loop rate
Keep under 30% with a strong visual hook
Swipe-away rate (first 2s)
Frequently Asked Questions
How long should a YouTube Short be for maximum reach?
Shorts between 30-45 seconds tend to perform best because they are long enough to deliver value but short enough to maintain a high completion rate. The algorithm heavily weights completion rate, so a 30-second Short that 80% of viewers finish will outperform a 60-second Short that only 40% finish.
Do I need a script for YouTube Shorts?
Yes, scripting is even more important for Shorts because every second counts. A 60-second Short has no room for filler. Write out your hook, key points, and payoff so you hit each beat precisely. Many top Shorts creators script down to the word.
How do I make a YouTube Short loop seamlessly?
Design your last 2-3 seconds to visually and thematically connect to your first 2-3 seconds. Use matching camera angles, continue an action across the cut, or end with a phrase that flows into your opening line. Seamless loops significantly increase impressions by boosting re-watch rates.
Ready to Analyze Your Script?
Use this template, then paste your script into PrePublish to predict retention and get AI-powered improvement suggestions before you hit record.
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