$297k In 31 Days With Dropshipping | How To Design A Branded One Product Store (Step-By-Step) transcript

ah oh [ __ ] just busted my ass what's up guys in this video I'm going to show you exactly how we made $297,000 Drop Shipping in just $31 days so I'm here inside my store here I'll give it a quick refresh so that you can see everything is real and legit and yep as you can see 297k in sales but really the only reason we were able to do these numbers is because of this number right here we had an average conversion rate of 4% which means that for every 100 people who visits our store four of them are going to whip out their credit card and pay us money to buy our product which is a really good conversion rate the reason that that conversion rate is so high is simply because of the very unique way that we set up our landing pages so in this video not only am I going to show you what an actually good landing page looks like cuz I'll be honest most of the people that create drop shipping stores their landing pages look like they were created by a 6-year-old on Aderall you do you could you but I'm actually going to make a high converting landing page for you so you can literally watch over the shoulder and see exactly how we design landing pages that can get you results just like this but let's answer the question it's on everybody's mind out of this $297,000 how much did you actually take home in profit so our total sales were 297k but when you subtract refunds and payment processing fees our net sales were actually $278,000 from there we really had two big expenses number one is our ad spend so this is money we spent on Facebook ads and as you can see here in our ads manager last month we spent $163,000 on Facebook ads and our second big expense was our product cost which is actually how much money we're paying our supplier to ship out our products for us so we had $9,000 in cost a good sold which left us with $847 19 in net profit which is about 20% net profit margins now enough talking let's go ahead and Design This landing page so you can actually make more money and do all the fun stuff that comes with it like buying Lamborghinis retiring your mom and Escaping The Matrix all right so first things first we got to actually create a Shopify store if you hit the first link in the description you can actually get Shopify literally for $1 per month for 3 months it's a ridiculous deal so if you don't have a store click that first link in the description and here we're just going to type in our our email create this free Tri so that we can get a store going and now that we're in the store the first thing to do is add a product now I'm not going to go through my entire product research process here if that's something that you want I'll create a separate video just comment product below this video what I'm going to do is head over to shop Hunter and quickly find a product that is generating a lot of sales so that we can design a landing page specifically around that one product so inside shop Hunter I found this product here you may have seen it before shop Hunter says they're doing between like1 and $500,000 per day in sales now do I think that's 100 % accurate obviously not but I can click over to their website and activate the similar web extension and see that they have generated between 1 and 300,000 visitors per month which if they have over 100k visitors per month that is enough for me to say that yes this product is validated it's proven to sell so we can design a brand around it so this is the store here if this is your store I apologize in advance it looks fantastic trying to steal someone else's websites or products usually just a fast way to lose money so do not do that but just for example purposes I'm going to use this product and build a nice looking landing page so let's go back to our store and hit add product now for the name of this product I'm going to call this the relaxer back stretcher now for the description you want to lead with one benefit driven sentence and then three bullet points that are also very benefit driven now to do this I actually head over to chat gbt to write up some really quick Copy now to write this little bit of copy you're going to want to go to Amazon and find the exact product that you're trying to sell so I found this product here it's not exactly the same product but you can see that it achieves the same outcome and gets the same result all this description all of this right here you're going to completely ignore we do not care about that you're going to go straight for the reviews and what you're going to do is take the top three most positive reviews the ones that people have found the most helpful right here you're going to paste these into chat gbt with a specific prompt so that it'll write the best benefit driven headline that you can possibly write all right so I pasted the reviews into chat gbt along with uh a few of my custom prompts if you want all the prompts that I use to write every piece of copy on my Ecom Brands just write the word prompt in the comments below and I'll send it to you completely for free all right so I made a few adjustments to the copy pasted it into the description now we want to add three quick benefit driven bullets so that people can briefly get a summary of the outcomes that they're going to experience as a result of using this product we do this because nobody wants to read a long paragraph we're not here writing a [ __ ] novel most people already have the attention of a [ __ ] goldfish and so we need to use that and keep things very very short to the point and always frame things in their perspective it's not about how cool our product is it's about what our product can do to deliver the outcome that these customers actually want which in this case is a relief from back and neck pain so let's head back over to Chad gbt and write some bullets so these three bullets are actually not bad at all so let's copy them and paste them directly into our Shopify store just to make things look a little bit cleaner let's go ahead and add just a tiny bit of formatting for each bullet boom and just like that we got those bullets done we got that initial benefit driven sentence done let's go ahead and hit save and go on to the next step I went over to AliExpress and I found this product here and we can get it shipped for probably right around $5 and after looking at a few other competitors we're going to price our product at $40 so in your Shopify product just scroll down to where it says price and we're going to go ahead and add $39.95 with a compare at price of just a standard 50% off which is $79.95 let's unselect track quantity and hit save so next thing we're going to do is add some super basic product images to our product most people are selling this as a somewhat gender neutral product like if we look at this store here there's 's nothing in particular that's appealing to one gender or the other this is good for both male and females now I'm going to take this product and make it a female specific product because if you think about the problems that many women have a lot of them struggle from lower back pain because of you know these things that they got up here as well as having a lot of children I mean that's a lot of stress on your lower back so I'm going to work that into all of the copy but specifically with the product images we're going to add product images that specifically tailor to women because there's some really high quality product images here on this alliexpress list listing I mean check out these product images there's almost no adjustments that we really have to make to these photos so now we're actually going to upload these photos into our Shopify store so all you have to do is take a quick screenshot of the photos that you actually want to upload and then bring them over to your Shopify and boom we're good to go so you're just going to continue this with all the product images that you want to use and that'll be everything we do on this particular product page so now we're going to go back home and select customize theme so my favorite theme to use is the refresh theme so we're just going to go down here and select add and as this is adding I need to tell you guys there's no such as the Perfect theme I've had stores that have had the most Bare Bones basic design that have generated six figures per month the more important thing is the product the offer the copy and the ads the theme is not going to make or break your success but if you choose one like this one it can make it just a little bit easier so now that this is added we're going to go ahead and select publish and now we're going to go in and actually customize our specific product page so let's not worry about the homepage for now go to products and select default product so the first thing we're going to do is go through and update all of the colors so go up here to theme settings select colors and under scheme one let's go ahead and adjust the background so that it is Pure White and the next thing I want to adjust is The Bu button so I'm going to go here and I want to actually get this exact pink color that is used in this image because I really like the color scheme here so I uploaded into this website here image Color Picker and it gave me this entire color palette so I'm actually going to use this pink right here I'm going to copy the hex code go back over to the store and paste that right in and so far I really like how that looks even on mobile that button is very clear so let's update the rest of the colors the text we're just going to make pure black with the label text we're going to make full white outline button we're going to make the same color as our previous button while we're at it let's go ahead and adjust the header as well to adjust those colors so let's select scheme 2 for that and go and edit all those colors so since our actual logo is going to be around this pink color as well I'm going to keep these buttons fully black so everything else here is all going to be black all right and then finally the announcement bar let's also just adjust the color of that too we'll make that one schem of 3 and just adjust the back background so that it is this pink color and in terms of what we want to label this announcement bar I like to keep it very simple and make it free worldwide shipping on all orders and I'll add a little Emoji up here for any store that I launch I don't just launch it in the US I typically launch it in a bunch of different countries so to know that there's free shipping on all orders no matter where you're living is really important for a high conversion rate next thing we want to do is let's edit the color of this sale button right here so I actually really like red for the sale button because it kind of shouts out at you that there is really big sale going on and although it does differ from our main pink color we want it to be different we want it to stand out so that people can take action on the deal there's also a lot of psychology behind the color red and how it can trigger urgency and action now all of our colors are pretty much done the only thing that's left is to go through and edit all the sections to build out the rest of this landing page so for this little piece of text right here where it says my store my favorite thing to do here is to emphasize our reviews so to do that you're going to add five star emojis in a row and then add some type of rating so then even when you go to mobile which is where most people are going to be buying from you can see it looks very very good and immediately there is social proof that is established so now that we have this main section done we want to add one main headline that is our USP which stands for our unique selling proposition and for me like I said I chose this to be a female specific brand so I'm going to go to the left here and select add section and then select Rich text we're going to write let's adjust a button here and say get yours now and what I've noticed is when you have an emoji on a call to action button it can increase your conversion rate pretty significant so we're going to add that little arrow there so I just wrote another line here that says women experience back pain up to three times more frequently than men we designed this product specifically for women for better posture and less back pain if I wanted to write something better I could spend a little bit more time on it but for now I just want to show you guys the best structure that you can specifically use now let's just go to the settings and edit a few small things to make this flow a little bit better so let's go to scheme three let's deselect make sections full width and just reduce the padding on the top and bottom just a little bit cuz right now it's just way too much let's go with 16 there we go all right now this section is completely done let's go ahead and move on to the next one so the next section is going to be an overview of the four specific benefits that this product can achieve for you so let's go to add section and select collapsible content and for the heading I'm just using Y use the and then insert your product name and now these four collapsible roads these are all going to be a different benefit that your product delivers to the customer plus to make this look even better I'm actually going to separate this um on desktop into two separate sections so to do that just select here and then you're going to select another image that is related to your product so I just took another one from AliExpress we're going to select that hit done now you can see it divides it into two separate sections from here and let's even adjust this line I think we can make this even better are you ready for relief now for the row themselves we already wrote three of the main headlines it's back pain posture and the fact that it's versatile so I'm going to expand this into four different benefits that is back pain neck pain posture and the fact that it's portable so to adjust this just select on one particular collapsable row and then edit each individual benefit so let's use eliminates back Paine and then for the icon I'm actually going to select none and then here right before I'm going to use the emoji of the check mark Cuz I think that looks a lot better now for the actual row content once again we pretty much already wrote this section so I'm just going to take what we have up here and have Chad gbt rewrite it so I'm just going to say please rewrite this benefit driven point so let's copy this go back to our store and go back to this first benefit here go ahead and paste at it so I'm just adding one little line here that ties it down so it's one thing to write a benefit but it's another thing to tie down that benefit and really show what their life would be like if they actually get the result that the product is promising so I'm saying this means no more pain filled days and restful nights every time so now that first benefit is done let's go ahead and move through the rest and I'm going to speed up through this part because most of this has already been [Music] written all right and there we go so everything is updated and looks good the only thing is this this image is now creating a lot of white space here so I'm just going to turn this into a 16x9 photo um using canva and then upload that back [Music] in so there we go now this image is obviously not perfect if I wanted to take more time I'd probably adjust the image just a little bit more so that it fits perfectly but this will do for now so now that this benefit driven section is completed let's move on to the next one by the way don't forget to hit save this entire time you don't want to lose all of your [ __ ] the next section we want to add is a testimonial section so to do this just hit add new section right below our most recent one and we're going to use this multicolumn section right here here's what women are saying and now ideally here you're using Real reviews I never advocate for using any type of fake reviews but again just for time purposes I'm going to make some up here on the spot so the first line of every little square here this is going to be the most important highlight of the review now again for time purposes I'm going to have chat gbt write some reviews for us right [Music] here all right and now our review section is complete and one thing you may have noticed is that I have little buttons here for a call to action because when you're scrolling through on mobile you never want to be more than one scroll away from your call to action button the first button is going to be should be right above the fold which is the very first section of the page that you can see on your phone or on desktop and one scroll away you can see we have our next call to action then one more scroll you can see we have our next call to action so that's the structure that you want to keep the entire time anytime you're designing a landing page nobody should ever be far from your call to action button especially on mobile now ideally I have some more reviews here you can use a review app like looks reviews because three reviews really isn't enough for people to make an informed buying decision so ideally there's a lot more that you can scroll through but these are good highlights now the final section that we're going to be adding is a very quick FAQ so let's go ahead and add that section we're going to hit add section right here now once again we want to use this collapsible content section but instead we're going to be calling this FAQs now once again we're going to use trusty handy d Cy chat gbt to help us write some really solid FAQs here and again I'm trying to move through this relatively quickly so if I had more time on my hands I would be feeding chat gbt dozens of reviews and if you can't use chat gbt because of their character limit you can use something like Claude 2 and it can take in a lot more data but the same questions you're going to ask and again if you want the exact same prompts that we use for our brand that made us over six figures in a month then just comment the word prompt below and I can send that right over but the point being you want to feed it as much data as possible so that it can create really good FAQs and write really good copy for you for layout let's select row container just to give it a little bit better spacing now here's a prompt that I'm going to write for chat gbt using the reviews above I want you to come up with five potential questions that Prospect would ask before they buy a product these will be used in my FAQ section on my landing page all right so we we got our five FAQs however I also am going to have him answer these questions for me all right so we're just going to paste that right in there let's remove these quotes and that first one is done so I'm going to go ahead and move through the rest speed through this and add all the FAQs boom and we're done once again make sure you hit save you don't want to lose everything that you just work so hard this beautiful beautiful landing page you don't want to lose all that so there we go now guys there's one last thing that we need to add to this landing page to completely tie it together to ensure that you have the highest conversion rate as humanly possible that last section that we need to add here as you can see let's give it a quick scroll through right scrolling through everything looks good we got a call to action button we are immediately met with our USB what makes us different then immediately into benefit driven bullet points along with another image testimonials and reviews FAQs guys the final thing that we're missing here what is it we need another call to action button I just went another scroll and there was nothing to click so to add a button there's no just specific button you know feature that you can add but just go to Rich text and we're going to adjust this button label to be get yours now once again with that emoji for that higher conversion rate and now for the text itself we're actually just going to remove it remove that and then click here remove this one as well so now we just have this final button and everything is good to go now guys just as a bonus there's actually one other section that I want to add that we add to all of our landing pages that every single time no joke it increases the conversion rate and that is adding a benefit driven gift so to do this you're just going to go right underneath this section right here we're going to hit add section we'll move it up after and it's just going to be this image with text section right here now before we edit anything let's go ahead and drag it and move it up so that it is right below our main benefit section now for the text once again we want to use a benefit driven headline so let's say was your back pain dissolve in just 15 minutes a day now here we're not going to put in image this is where our GIF is going to go I went to Google and I searched for backs spine relief GIF now if you can't can't find a good gift for your product simply go to Tik Tok and find a clip of somebody using that product and then use this website and it'll actually create that gift for you but since this one was already created I'm just going to use this one I'm going to right click save go back to our store and let's just upload this image so I just adjusted this line here so that it says get better posture in just 15 minutes per day with this gift that goes along with it now I'm just going to make it a tad bit smaller because it was so so massive so let's actually keep this button here I actually really like having a button in the middle of our other two sections and we're just going to adjust the call to action another way to significantly boost your conversion rate is to use the same call to action in all of your buttons you don't want one to say get yours here and the other one to say buy now they all need to say the same thing now let's just add a little bit of text beneath this headline once again we're going to the ever so trusty chat gbt so all I said was please add a description that explains the how for this benefit driven headline and then I inserted the headline I probably don't need all of this but let's go ahead and copy and paste it right over once again I actually really like this now I could adjust a little this language a little bit to make it more user friendly for lack of a better word like all of your copy should be at the highest a fifth grade level but here I think it looks just fine like this so now let's go top down and look at our new landing page so right off the back got really high quality images a clear sale call the action button a quick benefit driven sentence along with three bullet points our USP and then instantly into the specific benefits of the product with a little bit of details and then you can always expand or not expand any of those a gift once again everything benefit driven some quick reviews and testimonials and then FAQs and last but not Lisa call the action button at the bottom all righty guys that was it for this video so thank you for watching this is obviously my first video on the channel so if you want more content like this be sure to give it a like And subscribe I want to come out with the best Ecom content out there that's different from anything else super super high value you know not beating around the bush being super transparent so if you really like that style of video you're definitely going want to subscribe and stick around so thanks again guys for watching and I'll see you in the next one