Typical Week In The Life of 10-figure CEO (Testing New Products) transcript

And we have Brad from Gummy Works right here bringing over some new innovation for us and different SKs, which I'm [ __ ] super excited about. [music] >> Wow, >> these are good. >> So, what are you doing today? >> Today is the day everyone moves into the office. So, going to go there a little early, make sure it's all good. Got a board meeting. Is today Tuesday? >> Yes. >> Got a board meeting on Thursday. Just like a catchup quarterly, which is good.

Everything's good. Um, we got a threehour due diligence call today on a company that we're looking to possibly acquire. So, >> is that the first call or is going to >> Oh god, no. This is like the final >> 500th call. >> Um, >> yeah. So, we got this one, which will be a long one. I got a call with Sam's Club to go over possibly adding another LTO 12-pack of bum energy in towards the end of the year. Um, which I think we should be able to nail, which would be great, great for business, great for the year.

And then we have to go from there to Relive in the afternoon at around 4 and film content with Dr. Raza for Relive. It's a long ass day today, but it'll be a good one. [ __ ] up. oneonone. So, >> my designer wanted to you guys, we're doing stone baseboard 18 in up the wall. So, it's going to be basically it's quartz that goes up and then it meets wood and then there's no paint in this whole entire area of the house. So, what happened was we had the electrical outlets at the exact point where the stone and the wood transition.

So, we had to drop all the electrical outlets like 6 in, which is what's happening right now. So, we're dropping every electrical outlet. And then tonight, they're going to come in and put all the baseboard in and start doing all the molding. So, there's no wood molding in this whole entire thing. It's all stone up to 18 in. And then all the casings of all the doors is done in stone. So, pain in the ass. All we have left is the base going in, which will be done this week.

All the base and all the casing will be done this week. And then once that's all put in, the only thing left after that is simple wood wall, wood ceiling, which should take about pro it's all oak, white oak, takes forever to put in and you got to stain it. The closet will be done next week. Probably three more weeks and we're done in here, I would say. And we waited till the last minute to actually break into my main house.

So you can see they're starting to break into the wall now. And that's actually the entrance into the house. So that piece right there will take a little bit to clean up, but I didn't want the ability for them to go in and out of my house while they were doing the construction. So we just kept it blocked off. So yeah, it's going, man, it's moving quick. This the little detail work takes the longest. And then this little breakfast nook behind you.

It's going to be sick. There's a little coffee machine sink. Really pretty quartz all throughout here. We put the small AC unit in here. It's very simple for two reasons. Number one is I didn't want to turn on the normal the new HVAC system in here because I don't want it to suck up all the dust and all the [ __ ] from the construction, but I needed it to be cool in here. One for the guys to work, but two because we have wood in here.

So, we have the wood and the wood floor and then all the wood for the walls and it needs to acclimate to the temperature. So, if you don't do that and you just put the wood floor in with it being hot, the wood will expand and it'll start to bubble and pop because the humidity will make it do that. So, you have to climate control the area. Put the wood in here. Let the wood sit for usually I think we let it sit in here for about a week for it to acclimate to the temperature and then we install it.

So, gives you an idea. God damn. That's the problem. Compact along the edge of the pool. When they do pools, they never compact along the edges. They don't jump and jack. >> But but this is a half inch. >> I think that's from that though. I think all this is cuz if you look at the rest of the area >> I know. No, but if you look at the rest of it, it's pretty like even across. Like it's, >> you know what I mean? There's like a little bit of a lip, but then it's all pretty even. >> But it's it's always along the edge of the pool.

Every time I see this, it's the the >> Can't you try and talk bad about it? The pool contractor. They come in, they build the pool, the guys put the dirt in, they hit it with a little plate. >> Hit it with a plate compactor. >> Sued the guy because look at the bottom of my pool. I >> still look at this. >> No, this is after this is post. >> No, I know. That's what I just You just had him out here. >> Yeah. Look it. So he literally redid the [ __ ] bottom of the pool, but like he didn't redo the whole bottom.

He only redid the spots. So now it looks like my pool has [ __ ] purpose. >> No, he has to do the whole [ __ ] pool. >> No [ __ ] So now I But like he's just an [ __ ] I >> mean, look at all those. I didn't see those bubbles. >> Yeah, dude. That's him. He literally came in and halfassed it. >> You got to repl the whole thing. >> Exactly. >> So I sent over uh one of my main guys for Bum Energy into the UK last week. Uh, so you guys understand his prior position or job was they had a really strong presence in the UK.

Um, so we leverage that same person to launch Bomb Energy in the UK, which worked out extremely well. We're going to we're going to lean on collaborations with local, let's call it, uh, influencers in a way that is a little unique. So instead of going after the influencer, we're going to launch with collab. So, our lab can of energy is going to be one of the largest ones we launch with there as well as can. Um, so two of the largest, let's call it UK position brands for fitness and health.

Um, so we got we had great meetings with Tesco, Sainsbury, Costco, Boots, um, which they're all super excited about the product. They want it launched. Um, so we plan on making a big splash in a massive way there. uh we're going to produce the and obviously leverage all the relationships that we already have through and and the the business network that we have through but I plan on uh sending all of those over as well to to make sure that we're doing this in a collaborative way and getting all the brands everywhere we can as fast as possible but doing it obviously the best way possible. >> I knew it was good. >> This was uh more nutrition. >> Oh, okay. >> Yeah.

Yeah. I think they were talking about they were talking about this like college tour and the first one was like Tik Tok shop Discord. >> So those are just the first people I with. So I was like he's kind of >> you met with Donnie earlier >> real quick like real real I was mostly with Dan. >> Okay. I just saw uh >> Matt >> and saw Maddie real quick. >> What's the plan for the rest of the day? >> I'm just like into it.

I'm literally just following around with like meeting everyone and just >> I want to figure out I want to really start like really building out like the first community activation event. Do we go after like really leaning into like the people who are on the Discord for Tik Tok shop selling and do like a Tik Tok creator kind of community or do we wait to get some more A-list people in that community before we do it to like really showcase it?

Like I'm I'm ready. I want to take a percentage of budget though like a a pretty healthy percentage of budget for like performance and dump it into experiential marketing. Like if we could do something like even in some like key major cities where we like create like a huge lifesiz protein bar and like drop it on a car and it shows like a crush the car so people are just like what the [ __ ] and they go look at it like a QR code or that says now build a Walmart on the car like some [ __ ] that just gives people talking about it. >> Yeah.

Absolutely. >> Like less [ __ ] but better, you know? I'm talking like maybe instead of like quarterly stuff but when we do it it's like everyone's eyes are on it. >> No. Absolutely. Absolutely. What are you [ __ ] doing? >> Hey fam, >> making sure we're all good for Ella on Saturday. >> Are we not now? >> Well, I have a few questions. I reached out to JT for >> Texas. >> Yep. And then just a few questions. So for the plane, I have you, Sammy, Kyle, Ashley, Paige, and Maddie.

Okay, >> that's six. >> You're flying to Georgia on the way home. >> Yeah, I can pick Joey up [ __ ] >> Okay, so you're good for him for the stuff on the way back. All right. So then he'll you'll pick him up in Georgia. I have you in Georgia for 2 hours. Good. >> Yeah, it's fine. >> Okay. >> Did you see that [ __ ] data, >> dude? I was >> Oh, wait. [laughter] >> 134 cans a day going out of Walmart right now. >> What? >> Yeah.

[laughter] >> What? >> Daily. I have one store. >> One store. >> Okay. I'm not even an influencer, >> dude. It's It's Texas. >> I want to say I have like a really strong solid 700 followers. >> And the amount of people who messaged me Yeah. Like people I haven't talked to since middle school are like where can I get that? >> Yeah, it'll be everywhere on the first. >> I mean I have family members reach out to me who haven't talked to me in forever. >> My LinkedIn my LinkedIn post about it blew up. >> We are in a league of our own right now.

We just need to keep the foot on the gas. >> Yeah. >> What I would also implore you to do is put them in mini cans >> like eight. So it's funny it put it in the smaller can. >> It's funny. I was thinking of going the other way and adding like electrolytes and just like but you won't drink the 16 >> pre-workout. Mhm. >> They want it quick. They want to like people who buy those they buy them and they chug it before they go to the gym or they drink it on the way to the gym. >> Great use for 8.4 oz.

You know what? That's probably one of the few cans that doesn't have a huge demand right now cuz like stores all the >> I would also do like just do some consumer survey. >> Ask ask the consumers ask the gyms. Reach out to the gyms and see if they would be because I would bet you they're like, "Yeah, we sell way more cans." >> Dude, 100%. I would I think between us I think you put I feel like we talked about that. I know.

Oh, it's because the say less, >> dude. Like, I'm telling you a >> we'll rip. And then when we do it, we readjust the formulas a tiny bit to get them to be a little less sweet because the only complaint we get is they're a little too sweet. But like that's the way we come out. And I guarantee you we triple our sales on that [ __ ] thing with a in a >> 100%. And it's I mean triple our sales and our cost. >> Agree. >> This is your point.

Like we know exactly we have >> 10,000 stores versus they're you know 18,000. >> Where do we go get those stores? That's the CVS's, the Walgreens. >> Exactly. So I can go pull those. But then you look at like dollars per store per week. >> Highest in the category. Units per store per week also highest in the category. >> That's a great So add that to our for when we're here. This is that's it's my it's actually the vision slide for the SGM because the SGM I basically u outline for each building block what the vision is for core.

What's the vision for core? What are we trying to drive? We're going to be the number one pre-workout in the US. Here's how we do it. We're going this way. >> If you if you start the the slides with this data, I think just if you were to take it into take one slide, put it into four blocks. >> Yeah. on you like the top four slides here >> and then do the same thing and then after that slide show how we get to the doors how we get to the units how we get to the you know what I mean >> cool let me know if you need anything >> I'll have these slides over to you later today >> so basically all the commercial channels are ready to go we're launching on the 17th we're going to be pushing all the traffic initially to uh Amazon because we do have a little bit of work left to do on the front end of the DTC but it's just design related. >> Okay. >> It's It's basic.

It's dumb. It's dumb. We're just going to I'll show you the page. >> Yeah. >> You know how like on the the German site they have like the picture of the box? >> Yeah. >> That's what we have. But it feel it feels like you're kind of buying from Costco. >> Yeah. I don't like how that looks. >> I don't like So, we're changing that. >> Okay. >> Yeah. We're going to have that change. >> We're going to shoot product this week, too.

We're really going to do it up. We're going to We're going to shoot product. >> Who's shooting? >> Uh >> you have some good shooting >> for the for some of the food stuff. Rob and Jack are going to do it. >> Rob's killer with food. He's great with food. >> And then we're shooting a Jack tomorrow. >> Jack's great. >> That's the other one. The the Heidi shoots tomorrow for the importer from Europe as well. >> Who's who's shooting here? >> Carly. >> Carly's the best. >> We broke it into two phases so we weren't kind of blowing the load on the first run.

So we're going what? Four campuses initially. >> Again, tying it back to this. We're going to be grabbing content. We're going to be doing the smart swap. That's the smart swap. Beach head. The launch. >> Who's filming all that? >> Scotty. >> Okay. As long as as long as someone has content. >> Yeah. Yeah. >> Yeah. So, Instagram is the is the play. Okay. >> All reputational content. We have the first 33 live. >> We are not going to we're not posting every day.

We're not doing that. >> We're doing the mini campaigns. Yep. >> So, every time we do a mini campaign, there's 12 new posts that go live to highlight. >> And how often are the mini campaigns? Once a month. >> They're every right now. We have them every four weeks. >> Perfect. Yeah, >> the big things that they want to see for raw for let's call it the US is obviously your go to go to market launch process >> um a plan for creatine and kind of like how we built out bum where it shows the doors the velocity the ACV like how many doors we need to get to X Y and Z where did that we did that for pre-workout we did that for creatine and we want to obviously do it for bars so that way we have something to you know go against so what what retailers do are the highest you know the lowest lying fruit so we can get 20 you know 2,000 3,000 5,000 [ __ ] like that. >> So, we did we did it.

I went over it this morning. We did it for pre-workout. We did it for creatine. >> We have it for bum already. So, this is the last piece of the puzzle. Once we have this, we have everything done. So, that meeting was the go to market for uh for more nutrition. So, the brand launches in like [clears throat] no time, like a week and a half, and we just wanted to make sure we had the go to market strategy ready, everything was good, which it is.

So, we are good to go. >> All right. Where are we going? I'm going to get my tattoo removed again on my neck and then go into the Steuart office to film content with Dr. Raza and Dom Kuza. >> Hello, sir. Welcome to Relive. >> How are you? >> This is Dom. We'll be uh providing you all your services today. >> How are you guys doing? >> What's up, dude? How are you, bro? It's hot as balls. >> It's a sauna outside, dude. >> What are we doing?

What am I doing? >> You ready? >> Yeah. What do I got to do? onions. >> It softens skin tones. >> That's what I learned today. >> Out of your face. Yeah. >> Please tell me I got a [ __ ] up face. Huh? >> You've been using your onsite, buddy. You're good. >> I have been. >> Thanks. >> You have a Okay. I was about to say it almost like you had a hash. This face is perfect, bro. [laughter] >> Huh? >> You having fun? >> Yes, sir. >> You learned about hate today, huh?

Uh-huh. You got to add this to the vlog. >> About what? >> Hey. [laughter] >> I will throw you out of my office. >> If it's extremely flammable, how is it okay to breathe? [laughter] >> I mean, Jack does smoke cigarettes, so [laughter] not the poster boy for healthier. >> You got a little emotional when we talked about why does Relive and Revive mean so much to you? You said that your son had gifted you the opportunity and basically gave this business to you to take underneath your wing and to lead it to where it is today.

Why did you make that decision, Dom, and what has it been like working with your mother? >> Oh, boy. All right. So, the reason why I gave this to my mom is because, and if you have watched any podcast that I've talked on in the past 10 years, I learned everything from my mom. So, I believe that, you know, you can do a lot of things in life, uh, but you need to have a strong work ethic and you need to be a good human being.

And I think that that takes you really far and I've watched my mom do that from the time that I could probably speak till now. So I don't think anyone is more capable of doing this uh role. Uh so that's why I chose her to do that. >> When Don first had this conversation with you, how did you immediately react? What was that like? >> I said, "Are you sure?" Literally. Uh well, plus it's a decision that, you know, he has some minority partner in the program as well, and I just wanted to make sure that he was sure.

I had no doubt that I could lean in and learn what I needed to learn. I don't know medical. I'm a very strong operator. Uh and he knew at the beginning there were aspects of the business [music] because I led at a different level that I didn't know myself that I had teams in the past that supported me like marketing, which I've had to lean in and learn a lot. And lean in learn a lot about what we do here as on the medical end.

But, you know, for him to bestow that responsibility and trust in me, there's like nothing I wouldn't there's nothing I wouldn't do to ensure that this brand succeeds, not only for him and for his legacy, but for actually his his vision of bringing this to people and having it accessible for them to have the care that they deserve and require and have accessibility to it. >> The services that you guys relive and the supplements of revive, how do you witness that change your mom's life, your own life?

You guys are obviously two different, you know, >> generations [laughter] journey. How do the services that you're offer? >> I mean, I think this is the perfect time to pan in a photo of my mom from 10 years ago >> and show her right now. So, find that photo, please. Um, but my wife and my mother are definitely the uh the guinea pigs of every service here that we offer. If I don't know where they are, they're definitely in the treatment room here.

Um >> I know I I was honest about that. >> Yeah. No, no, it's uh you know, like I said before, I think when I got into this industry, you know, I come from a fitness competitive background, so I always wanted to just [music] it was always vanity. It was I want to look good. I want to feel good. Um, and then as I got more into it and when I got to actually see patients and and and be around patients more, this was years ago, I got to see their lives change, you know, and I got to see the value that like it's it's so hard to put into words, but you get these people that come in and they literally thank you for for changing their lives.

And I think like if you can do that to one individual person, I think that makes up for everything. the the hard, the difficult, you know, the the all the different issues that I went through starting this business. But the the real testament to that is if you look now, we're we're about to have what 50 locations open and we've never advertised one time for a franchise. So most of our franchises are patients who have turned into operators because we've changed their lives.

And I think it'd be a really cool testament to even get some of their their testimonials. But I can tell you right now that the the best franchise operators that we have are the people who have been patients who have seen the results that it can change and the things that it can do for for themselves and they want to just tell the world and spread that even and more and more [music] and uh it's it's just been probably one of the most rewarding journeys.

It's probably one of the most difficult businesses. Franchising is not an easy business. I will tell you that right now. Um but it is without a doubt the most rewarding to see the lives that we're impacting on a daily basis. >> We are good. And three, two, one, action. >> Good. >> Nice. >> Good enough. Perfect. >> Good job. >> Love it. That's a set, guys. Good job. >> Great job, everyone. Today's a packed day, bro. >> I know.

We did a lot of >> talk to me about what what just happened. >> Uh, we filmed for Relive and Revive. So we did a little bit on the new products that revive is coming out with the creat team with HMBB and then the longevity core longevity restore and then kind of talked about the offering of mucel cuz we're going to start offering douels at the relive locations in Florida which is a big big deal like massive deal. So we have Dr.

Raza, who's probably one of the best surgeons, neurosurgeons in, I would say the world, not even just the United States, who's our chief medical officer for Relive, kind of went through the benefits of those cells, why they're popular, why they're better than traditional cells, how they don't cause cancer, how they can replicate into any other cell in the body, just all the different reasons as to why you would want to use them.

And that was it. >> [music] >> All right, we are leaving Palm City Social. Palm City Social is one of my dear friends restaurants, fatherson operation. Taylor and Rick, uh, incredible food. They also own the Gaffford in downtown Stewart. But we have a lot of the team in. This was our first day in the new office. A lot of our overseas and out of town hires came in today and we just had a really good meal and they're going to be here for the whole week.

So, yeah, that's about it. Going to tuck my son in. >> Good morning, guys. >> Morning, dude. >> How are you guys doing? >> Good. I'm I'm alive. >> What about you, Matt? How are you feeling? >> Doing good. >> Good. Any update? >> Uh, it's not torn. >> It's sore. So, yeah, >> I'll be all right. Few more days be good. >> Why do you What kind of workout are you guys going to do today? >> I'm just going to ride this and uh for like 90 minutes >> and then do some arms and that's it. >> All right. >> So, >> what about you, M? >> Probably the same thing except ride for 45 minutes cuz he's already been on it for an hour basically. >> Okay. >> Yeah. >> All right. >> Yeah, we both have 10:00 meetings that we need to be present for at our desk. >> Okay. >> Yep. >> Another day.

Another day. >> No, my boss is telling me it's okay that >> you know whose fault it is. >> Mine really prove him doing this. >> It's Matt. What do you mean? >> You started trying to run. I'm like, I can't lose to the camera guy. And then I tear my hamstring and then [laughter] you're running with Dom and therefore he has to beat you cuz again you have a camera in your hand. >> Now Dom's sore. >> Yeah, I'm sore. >> So realistically it's your boy is [ __ ] sore.

My calves feel like I have little grapefruits in them. >> You need a massage session? No, my massage lady decided to go on vacation. So, >> oh, >> today is the day. Usually, I'm thrilled for Wednesday afternoon. >> The biggest misconception in media buying is the understanding of what the true P&L looks like. And I have Greg communicating with Riley. So, Riley can say, "Hey, what's the where's the lowest I can bring the rorowaz for like a new customer acquisition to make this make sense based on the lifetime value of the client?" And a lot of the, let's call it like the agency style media buyers, they don't understand the real like not not the cost of goods only, but the real cost of running a business on your side.

So having that relationship of Riley and Greg is massive for me. And then the other thing that you really want to get to for this Black Friday ramp up, you know, I would say more so on the CPG side is the only limiting factor when you're going into these holidays and when you're going into these things is content. It's truly it that's the only limiting factor because you're spending money against ads. Ad fatigue happens and when you run out of the ad fatigue, that's when you everything blows up.

So, I just want you to be aware of that for next call and save as many of those questions and be prepared with those questions for next week because he's going to go through it in the most granular level and I want you guys to be fully immersed in it because if you guys do these next three months right, I'm telling you, it can change your whole [ __ ] year truly. All right, so go back to it, Greg. But the the P&L understanding from your media buyers and from your agencies in general is so critical.

And and I've been on more calls with Greg where they're saying, "Oh, you guys are do making, you know, a three rorowaz or you're making, you know, three." And we're like, "No, the [ __ ] we're not." Like, that may be what you're seeing, but that's not what's actually happening. And this is why. And then they're like, "Oh, fuck." And they readjust their plan to make it make sense. So, make sure that you're not just taking their word for it and you're building something like this out because this shows you the true revenue day by day.

You could do it [ __ ] as as close. You could do it by the hour if you want to. I literally have our guys going in when we're spending over I'm having them do it by the hour. Like they're in there by the hour showing what the rorowaz is, what we're doing, what levers we're pushing, when the emails are going out, what if we're seeing the spikes and the re the revenue. Like we go crazy with it. But you have to I want you to have like your intentional questions for Riley and then the following week I can give you all my plans and go through them one by one.

I think that's a great way for you guys to get like the granularity answered by Riley and then show our plan of each one. And I'll show the plan three months ahead. So I'll show it from basically next week all the way through Black Friday and even after Black Friday what we're planning on doing for December in a little like usually December is a pretty lull month because everyone already spent their money, everyone's traveling, everyone's doing stuff.

So what are we doing in December? Um, and a lot of what we do in December, full transparency, is has nothing to do with a lot of revenue. It has a lot to do with January planning because again, right, like December is a very low time for most businesses, but January, it cranks back up heavily for that new year, new me. And we want to be prepared for that. So, you know, utilizing the times in your businesses in those slower times to be overly prepared for the busy times is also a super valuable tool that I've learned to use.

And I'll show you how we do that. I appreciate everyone for being on the call. Um, please, please, please ask questions. My question section is getting a little light and I don't like it. So, I love giving you guys uh Q4, just so you guys know, is our our annual planning starts. So, we will be doing a lot of annual planning exercises in Q4. Um, a lot of which will probably be done done on the off-site that we do together as the the Lunetti event in Q4.

But I'm also going to bring a lot of you guys through that uh process weekly as we build out Q4 for Q1. So, it's a long, strenuous process. It's boring. I've told you guys a million times, the boring [ __ ] is what makes you rich. I will tell you that until I'm blue in the face. Like, this type of planning is what sets you up for success. And I and I want to say that the one thing that I've learned over time is the more boring [ __ ] and the more planning we do now, the easier your year is going to be next year.

You're going to be able to follow a plan. You're not going to be running around trying to grab [ __ ] you know, added out of out of your mind. You will have a clear, concise, structured plan for the year. You follow that plan. You utilize all your meetings to go and make sure you're hitting that plan, and you will be absolutely happy. This is going to be an event where you're going to be doing a lot for your your business specifically, and our team is just going to be there to help you walk through that path.

So, we're going to start day one with a blank slate. You know, you need to know your numbers. You need to have your P&Ls ready. You need to have your percentages ready. And we're going to go through what is the growth goals for next year. How do you plan on hitting those goals? And these are going to be inperson real life exercises to show you how to work backwards to hit your goals for 2027. Topline revenue, IBIDA, launching a product, whatever it is that your goals are.

We will walk through each step, locking key, and we will know exactly what it takes to get there. It's going to be it's going to be a longer event than normal. It'll probably be a two or three day event where it's going to be very very strenuous, but it will be awesome. It's going to take place either at the RAW HQ or I am uh I I may do it at Apogee. So, I may do this like as a really tailored event where Apogee is like a really sick private golf course in Florida.

I'm a member there. We may actually get the conference room there, put you guys up in villas in Apogee and really keep it as like a full-blown offsite. I think doing annual planning off-site is always one of the most valuable things because you're not distracted by the day-to-day. Um, it's just the team being away, being fully locked into a specific thing is you're just going to see more more out of your team. So, that's a lot of information to digest, but just gives you an idea of the curriculum going into Q4 for Lunetti and what we're going to be talking about. >> I want to use George's gym rules.

He hasn't sent them to me, but as soon as I get them, I can send them and they're like very simple. I think we can add texture to the >> Ig. Yeah. Yeah, do it. >> So, as soon as I get a mouse on it, too. >> Okay. >> But yeah, like do do whatever you want with that. That's kind of just like an iteration. >> Okay, sounds good. Yes. >> Whenever. >> How do we want to do this? I have a lot here. Um, I basically broke down on side.

And the reason I'm looking at on is because that's kind of like what it would look like for a functional company in my opinion to get to like where we need to go to. >> But then obviously that's my bad. So I apologize like when I'm saying I need to hire for onside I'm building that but these people are going into disruptive that's the that's the end goal here right um but yeah so we have Tik Tok going which is good the only other aspect I'll try to share this I don't know but like the only other aspect we need is Tik Tok live that's a whole thing in itself right >> uh and then same with DTOC we do have someone in DTOC already but we need to build out that ecosystem which we're The challenge I'm having right now is I need to know like whenever we do find someone, can we hire them?

How could can we hire them? Uh do we have budget? So prime example and I I wrote all this out. I'm going to go through it for the lack of time, but like when when we first like engaged on this, the budget I was given was like a month we could currently spend. I think we spent like, right? So we should still have but if I want to bring someone on it's usually like >> well I think also included Amazon. >> The only thing you need to focus on is right now is Tik Tok. >> Yeah >> cuz it sounds like he's got a plan for it.

Donnie >> let him run with his plan. Let us perfect the plan at revive and at onside. And then if we beat it and I can go back to Don and be like listen [ __ ] we're switching to this this one. But in the meantime like >> delo yourself. The only thing you need to focus on for RAW is Tik Tok. The only thing you need to focus on for Revive is Tik Tok. Let Riley run all paid performance for Meta for for that brand. So really all you have is on-site and Tik Tok. >> Okay. >> Okay.

Disruptive is engaged to do Tik Tok for Raw and Bum. So that's all we have to we have to deliver on that. >> So how was your meeting with Chris? >> Uh good. We went over just like all the hires we need for Tik Tok and Shopify, which he's doing a great job of. So, I'm letting him kind of run the ship there. And then we have Brad from Gummy Works right here bringing over some new innovation for us and different SKs, which I'm [ __ ] super excited about. >> I think it's supposed to taste not No.

Yeah. A lot more sour. >> 95 instead of 975. >> What What is the on the fuel? What is the uh >> I think it's perhap 25. >> Yeah, four for the 25. Yeah, I literally I just sent the SMC on my dirt fuel in the lab. I said, "Can you guys match this?" And he got into the lab and >> we've been pushing it around. Oh my god. So many. >> Oh, this is bitter. >> Let's see. There's something on that back. >> How many How much caffeine am I sliming right now?

[laughter] >> 12 million. 12. >> Those are soft. >> I mean, pouches. >> Yeah. >> I don't even like peanut colada. And these are good. >> Yeah. It's unique, too, right? >> They're all I mean. Yeah. >> Yeah. >> I love >> my favorite [laughter] >> here. Try the >> make some money. >> We'll [ __ ] those are insane. >> You like them? These will be bollock. >> They're my least favorite out of all the ones I've tried. >> Which one is that? >> Oh, that one. >> Really? >> We're going to breach that subject. >> It's a different >> Yeah, it's it's little a little bit more medicinal. >> This is This is This is like carbon.

So, >> those small the bee with a lightning. >> Try the These are off the line this morning. We're running those for you guys right now on the production line. Could you get like four of these? >> Wow. >> These are good. >> And they're dry. They stay dry. >> Wow. >> Tomorrow we >> also like I didn't realize how much this [ __ ] were in the actual decision making. Good morning, sir. >> What's up, dude? >> How are you doing? >> I'm good.

[ __ ] up my morning. I want to work out, but I don't have time. Should have woke up earlier. >> It's okay. You can turn after. >> Maybe. I have a getting fitted for a suit. Uh, I think two for a tuxedo for my buddy's wedding. >> Oh, France wedding or >> Yeah. Yeah, the one in Italy. I could go after that. Yeah, I could work out after. I'll just wear gym clothes today. >> Does it look good? >> It looks fine. Just very short. >> Come on. >> He doesn't like when I don't have a beard. >> You like when he has beard or not? >> I like when he has a beard.

I mean, I like it both ways, but I like it better when he has beard wash. >> Like so many people yesterday. Like, you look so much younger. I'm like, I shaved. >> This is nice. You guys can talk to each other until your glass comes in. >> Dude, it's crazy how sound >> I was like, we should have we should have had like a little roll door. >> It's [ __ ] crazy how uh whatchamacallit this glasses though sound. >> It's really good for us.

The conversations we're having. [laughter] >> You can't hear [ __ ] We're going to do uh conferencing on this so that when our teams are on, we can just do meetings in here instead of taking up the >> I have I I approved your screen. It's they're great. Mine finally started working today. So, you'll love it. >> Magic. >> It's sick. >> You can write on it and [ __ ] Yeah. I was like, he's going to love that. >> Robert called me.

He's like, "What do I get them?" >> Yeah. No, it was sick. Yeah. I'm super happy with it. >> We're going to have some logo like initial logo or can designs tomorrow. >> Are you thinking of keeping it in the skinny can or going into the fat can? Fat can. >> I agree. completely different look but still feel the same. >> Uh and then uh flavors will be I want to do obviously like but one thing to that point is a lot of energy drink companies have great flavors but you never see a cross side. >> Yeah. >> The only thing I give a [ __ ] about is pre-workout creatine bars and innovation. >> These are so good. >> Yeah. >> So good. >> Yeah.

One of one of the good things that came out of the conversation with the CEO of Gummy Works yesterday was I was like, "Dude, like blue ras like we're not we're not hitting it. Like why is it so bitter at the end?" And he was like, "That's just like it's just blue ras like that flavor." And I was like, "Well, then why are we stuck on that flavor?" Like he's like, "Oh, I thought you guys really wanted that flavor." I don't care.

It's like, "What flavors are you guys really good at?" They're like, "We crush." Like, "Give me a nice I' I'd take I'd take a good flavor over one that I'm like a good follow." Same conversation we had with the bar guy. Like stop trying to reinvent it. Like tell me what you're great at and we'll do those flavors >> 100%. And it was like a huge line. I watched the kid across from him like light up. Like go do something great and bring that back to me.

I like I don't care if tell me what it is. Like you're also like his like other person was super young. Like give me something that's memorable. If it's if you're just if it's the same as the other brands have, >> we're never going to win. >> That's like your [ __ ] yeah comment about the market. Is there a world where we can do like uh like some type of like planning out the around LTO like around Thanksgiving? Like could we do that now? >> Yeah.

Yeah. Yeah. Uh so Joey already has all the flavors for the whole year built out. >> Are there any LTO flavors in there for the end of this year? >> Uh no. 12 weeks out. I mean you're pretty much >> What about Christmas >> still? >> Yeah, you're pretty much signed up in terms we got the >> Are we launching that bar? >> Yeah. the one from >> that bar is good. >> It's scribbling. >> Yeah. I'm trying to [laughter] I'm trying to figure out the because we have the DTOC component >> with with CMO. >> So, I'm bringing it back here and I'm going to drop it to cuz this is basically where like right product starts goes to the GM's work on the product with the chief product officer.

Obviously, it goes back to the CEO to make sure everything makes sense. From that point, it would go to the chief commercial officer for B2B, but from here it would go to the chief marketing officer for B TOC. >> Exactly. >> So, I'm going to build out the same model this way for DOC. >> Yeah. It needs to be basically this is the sandwich between the two. No. >> Correct. Yeah. >> In the in the positive sense because he needs to interact here. >> Yep. >> Like I am the sandwich between them as well. >> Yeah.

So, they pro they prove concept obviously here. They make sure they like the product. It goes to the COO to make sure the CO obviously we can do it. Timelines, all that [ __ ] happens. Then I think it'll drop here to the CMO and then the CMO would do the same thing that we have going on here like chief commercial officer taking it here. Right. >> And that person and him or her >> they need to be locked in step >> for sure >> because this is a closed t and that's why I think both of these people's sitting here >> so good. >> Chadrick crushed that shoot. >> I had the same question.

I think the first >> try the other one. Yeah. Yeah. Really on brand to be honest. >> Yeah, >> I get it from a US perspective. >> What is super more? >> They're like movie posters. We showed this this kind of like setup to Patricia. She liked it. >> It's interesting. I'm surprised. >> I think you should edit the back. Just the just the wall. >> The wall. >> Cuz the front's great. >> But the wall's a little >> It looks woody. >> Yeah, we were not keen on the wall. >> Yeah, I don't love the wall.

There's much better shoots in this campaign, but yeah, the wall is >> not good. >> This is a great shot though. I mean, whoever >> the more locker is also >> Look at the pins. >> Yeah, >> this is the coming to America piece. >> Nice. >> But again, guys, product >> such It's a great idea for the launch though. They're saying it's coming to the US. >> Do you have >> I think that is what we should send. >> Yeah, I don't have them with me.

They're still editing and >> pretty [ __ ] good. >> That's two days. >> Good. Tik Tok Elia. >> Yeah. >> Mhm. >> It's really good. >> Trace, >> you know what I'm going to tell you, right? >> Yeah. >> Can we get it done, please? >> Absolutely. >> Thank you. You're turning red. [laughter] Strawberry basil. >> I want to have an LTO hit Tik Tok every month. >> Yeah. >> Of at least 10,000 cases. >> Yeah. Premer and I were talking.

I mean, it's about 16,500 we would be looking at for anQ, >> which is what 12,000 cases. >> Um, no. >> 16,000. >> Okay, that's fine. Whatever. >> We could we can LTO these on DTOC. Like we we'll be fine. Amazon, there's a million places we can take them. We're going to have some spillover. Whatever. It's it's no big deal. What does dirty mean? >> Cuz this tastes like a pineapple creamsicle. >> I was just going to say it tastes like a creamsicle um ice pop.

Like kind of baby with pineapple. >> Not bad. >> It's a little >> It's a little mediciney. >> Yeah. >> I think overall it's probably the closest one to what it's supposed to be. >> This tastes pretty close. >> Yeah, that that's a really good >> It is. >> Yeah. >> I think it's just a sweetener on the back end that needs to just be fixed. Maybe a little, but otherwise >> I also think it's a carbonation issue. >> Yeah, >> that one's really good.

Otherwise, sucked. >> Yeah, >> that's the yuzu. It didn't wasn't I took I took gummy th away. You don't even need to try it. >> It's not as good as our yuzu. >> Who made this? >> The back end is like >> not it. >> Are we having a holiday party? >> Yeah. >> [ __ ] me. Okay. December. [snorts] >> Yeah. >> Go. If you need any help, just let me know. It's >> fine. I'm just editing my schedule for today. I got to like put in like a quick cry around like 3:00 p.m. >> Okay.

So, I need I need a tux. >> Okay. >> I've lost like significant amount of weight and like >> I just don't think like any like we're going to have to really mess with them. >> Yeah. >> Um >> I just think like the shoulders like everything just >> even the last round. >> Yeah. Okay. >> Yeah. >> All right. So, let's I'll do all new measurements, but then um >> You want something fancy? >> Yeah. >> Okay. >> I was thinking like a black with like the black velvet >> instead of satin do >> or satin.

Sorry. Whatever. >> You do satin. >> What is sat What's the difference? >> Satin is the shiny >> and then velvet is Yep. You could do velvet. >> Is that >> I mean you could line it with velvet, but you could also do a velvet with the satin or you could do a classic black tux which has the satin here >> and then the leg braid. So you have your tux and then you could do a dinner jacket. So you can mix it up wherever you go.

But you have a standard tux >> and then you could do something wild. Either a velvet dinner like they call a smoking jacket, you know, like a velvet jacket. You add the satin as well or just >> So the whole jacket is this? >> Yeah. >> No, I want that. >> Got it. Okay. sucks cuz my clothes are just like >> Yeah. [snorts] >> So, no, I had you 45 the chest, right? >> What was the last ones you made for me? I don't even remember.

It was the Laura ones, right? >> We did a bunch of Laura Piano, the orange. We did an orange, we did a brown that had pattern in there. They they might be um a little bit salvageable because >> I'm taking I'm taking about an inch off the shoulders though. >> Okay. >> So that's what you're seeing hangover. Yeah. >> So we're going in that way. >> Do you need me this off still or are you good? >> Nope. We're good. >> This is a birthday present. >> There you go. >> I wanted to give him something that's like he can have forever.

Yeah. >> I didn't want to buy him like a clothes he's going to grow out of. I like remember Uncle Joey got him his first shotgun. >> Like it's a it's a good one. It was one of the most expensive Brownings at the store. >> Yeah, I know. But how long is it going to take him to use it? >> It's a 20 gauge. I think by the time he's like seven or eight, he should be able to start shooting it. >> Eight. >> Yeah, but if like if I die, everyone's like, "Oh, Joe is This is the shot Uncle Joey got you back when you were two." [laughter] >> You got this, >> huh? >> What is that?

These are the chokes for the uh the top so they can adjust the spread of the uh the BB's. >> Yes. Usually put a um um one that spreads them out a little bit more in the top and the bottom one's a little bit tighter so you can shoot a little farther. >> Okay. >> Yeah. So >> that's a nice uh gift. >> It was like I said practical gifts moving forward. [laughter] >> Those are really nice. We'll see. Like the color. >> We shall see, my friend. >> We shall see. >> What are we doing today?

Uh, we're going to run. >> How many miles? >> Uh, probably somewhere between 8 and 10. >> All right. >> Yeah. >> Who's running with you? >> Joey, >> is it? >> Yeah. >> Apparently, they're amazing. Matt loves them and so does Joey. So, I'm going to try them out, but >> All right. We need We need your feedback after that. >> It's going to be tough to uh I mean, they feel like [ __ ] clouds. They're also massive. Feel like I have a brick on my foot. >> What's the total mileage?

I don't give a [ __ ] No less than probably six, >> I would say. Let's do four laps. >> So, is that eight? Nine? >> It should be nine. >> I'm done. Let's do it. [music] Ready to go round two? >> Yeah. >> How you feeling? >> What up? >> I said how are you feeling? >> Feel good. >> Hot little hot this morning. Good day for a run though. >> Not really. It's [ __ ] hot. It's >> not only going to get worse as time goes on. >> [music] >> It's hot, man.

I'm sweating more today than I think I've sweat ever. It's got to be at least 90° out. What's You think it's at least 90, right? >> It was 86 when I pulled up. >> It's hot. >> So, what we're doing is 2.2 mile loop. Then there's a 1.6 milei loop inside that that we're going faster on. So, we've done one 2.2 warm-up. Then we did a sub 8 minute speed round for two miles. Then we just finished another 2.2. So, we're right around 6 miles right now. 6.2 miles.

We got another couple miles and then we're done. Oh boy. Felt that. Every bit of it. >> Was it run down? >> It was hot, man. I I don't like those shoes. Not a fan. So that's my honest opinion on them. >> All right. >> Let's say you have 10 KPIs and you can come up with those KPIs based on your business. But if you have 10 KPIs and then only five of those KPIs are being hit properly, they're at a 50%. Right. >> Absolutely. >> And then if they're hitting 75% of those KPIs, they have a C.

And then if they're hitting 80% of those KPIs, you have a B. And then if they're at 90, obviously they have an A minus. Right. So what I do is I I literally do that exact method with the same KPIs across the entire thing. And the KPIs aren't necessarily like monetary. They're not because here's the deal. People can be great employees and not drive revenue because that's not their job. Their job isn't to drive revenue, right?

So like it has to be on time, proactive, problem solving, you know, uh work ethic, um getting along, personality with other employees, right? Like are they easily likable? Do you [ __ ] hate working with the person, right? All of those things come into a grade and then I make those report cards across the whole company and then I look at all those report cards and I say if anyone's really like a C minus or below like it's really hard for me to keep them because in order to be to be that low like you got to be a real piece of [ __ ] Like truly like >> it doesn't there's nothing you can work with. >> It it's someone who is absolutely doing nothing to try to be good, right?

And most of those people, it doesn't matter how much you pour into them and how much you reinvest in them, they're just not going to they're not going to change. They don't give a [ __ ] I would rather hire a like keep hiring and and then trying to bring a C to an A because it just 90% of the time never works and you end up spending a [ __ ] year trying to get someone to do it and it just never 100%. It just, dude, it never pans out.

So, like my my thought process is if they're a C++ B minus and above, they deserve a PIP. Truly, like if they're a C++, B minus up, I'll give them a pip. And the way that I do it is I say, look, and I'm very, very blunt about it. I say, look, I look at this organization and I look at my A+ team and I realize that if you start if you don't start delivering to my A+ team, my A+ team is going to regress and start delivering to you.

And I can't have my A guys turn into C guys because they're so fed up with you not doing your job. And understand that this isn't even a me not liking you problem. It's a cultural problem. If I allow a C+ B minus player to get paid the same and treated the same as an A+ player, how do I how how am I looked at as a leader, right? How is it going to be okay? Hey buddy, how is it going to be okay? >> Different different values, right?

Complete different values, right? So then you compromise your personal values actually to go who this this guy really is. >> Thank you, Papa. Sorry, my son's giving me my water. >> Nah, no, it's good, man. Beautiful. >> It's It's like a It's like talking to a basketball team. If I went If we're on the sideline and we're playing basketball and as a coach, I go to the team and I talk to every single person individually and I'm not addressing the common goal of the team, do you really think we're going to win the game?

Absolutely not. We're going to [ __ ] lose the game. Everyone's got to be aligned to score a bucket. And that's the same thing with a business. Everyone's got to be aligned to to do whatever goal it is that you have on the line to get done. And that is that's where A+ team shine. A+ players will do whatever the [ __ ] it takes with each other to get that done. And you'll be able to see really quickly the C minus players will basically just be like, "Well, that's not my job.

That's not what I'm supposed to do. I don't have to do that. I don't know how to do that." Whereas I'm diving into anything, right? And you're probably the same way. If you don't, you'll figure it the [ __ ] out. We'll all work together. We'll figure it out. If you spot a C, it is very very [ __ ] rare that they can come to a B or an A. It's just it's in their DNA, man. Like I I don't know how else to say. And I I I sound terrible saying it like that because I spent so much time of my career trying to fix C people and get them to A people that I've realized like >> we are the same as well.

We are the same. Yeah. >> Yeah. And and and I hate it because some of those people, man, like this is the worst part were like my boys that I started the company with. I like that kid. I remember meeting him. He was one of the guys. The first time I met him was at the Lunetti event. He's got like a killer business. He owns daycarees in Australia. I think he has five of them. Four of them. He's about to open his fifth one.

But like very lucrative. And in Australia, the government pays based on income for for child care. So basically, it's fully funded by the government. So it's like guaranteed cash. >> Oh wow. >> Pretty legit. >> Yeah. >> All right. Let's take little Enzo for a little roll, a little ride. >> Go get Go get mommy some flowers. Everyone always asks me the question of how many of these I go through in a monthly annual basis.

So, >> where are you? >> Here they are. My freshies. >> I'm back. >> There's no way they're all the same. >> Yeah. >> Really? >> Yeah. >> They're all the same. >> You got one. >> They're all the same. Every single >> pair. Hey, we're on >> same size, same pen. >> How many do you buy per month? >> I buy like 10 every other usually. >> Okay. >> I go through like a pair a week, maybe a little bit. It depends. If I travel, anytime I go on a trip, I bring a fresh pair for and then if I'm home, I rotate them.

So, I'll wear like a fresh pair until they're unfresh and then I rotate those into like my work pair that I wear to work. And then I have like a [ __ ] outside pair. And I usually always have three pairs. I think there's a few more than what are there four pairs in there now. >> Maybe like five or six. >> Really? >> Sometimes I forget to throw them away. [laughter] >> But yeah, >> that's my uh I just put them in the >> the laundry room and I rotate them.

I need I do need to throw some away though. I saw a lot of pairs in there earlier today. I have hundreds of pairs of shoes and these are the Oh, actually I do the same thing with Puma. As you can tell, those are all my [laughter] Pumas. Yeah. So, and it's all the same shoe. Those are the Nitro Elite 4s, which are the greatest shoe of all time. U [ __ ] me. I don't know where to do. I'm going to have to do this. Sammy's going to kill me.

But we're going to just put these here for now. So, I want to do this thing where every Friday I take Enzo to get Sammy flowers. And I want to do it like forever. Um, and I want to like set and instill in him like what he needs to do for his mom. It's very important to me that like you treat your mom well. If you guys know, my relationship with my mom is super important. So, I think he's at the age now where like he'll understand it and he loves swaddlers.

So, we're going to start today. >> You want to write your card to mommy? >> You want to write it here? >> Sure. >> You don't mind? >> Not at all. There's a selection of them there. >> All right, buddy. Come on. Over here. Over here. You got to write your name. Can you write it? Can you write Enzo? How pretty. >> You want to smell them? >> Want to smell? Those are your smell. >> So, Dom, [music] you got the flowers and >> I did. >> What are we doing now? >> We're going to go to a little early dinner with the chicken nugget and Sammy and then um yeah, that's about it. >> All right.

Do a little late night, a little early dinner. Hopefully he doesn't act like a looney tune, which he probably will, but that's okay because he's been going to bed at like [ __ ] 10:00 at night and I'm I'm sleeping at 10:00 at night. [laughter] >> You're not staying in that. >> No, I'm gone. Every time she comes in the room, I'm sleeping and I feel so bad cuz I literally don't get to see her at night. >> What are you guys doing? >> Huh? >> What were you guys doing?

Thank you.