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This entrepreneur is reinventing instant soup | Dragons' Den - BBC transcript
BBC · @BBC
Published September 17, 20268:5175.5K views
Transcript analysisComputed from the caption text
Words
1,553
Runtime
8:51
Speaking pace
175wpm
Reading time
6min
175 words per minute, between the 160 25th percentile and the 181 median of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
Hello, Dragons. My name is Bella. I'm the founder of Soul Kitchen, an award-winning instant soup brand, on a mission to reinvent what convenience foods can be. I’m here today seeking £40,000, in exchange for 10% equity in my business. The idea first came to me during my final year at university. At the time, I loved cooking and I was interested in nutrition, but like many other students, I found myself grabbing instant foods out of convenience. At the same time, the wellness space was booming, with
88 words, the words spoken in the first 30 seconds at 175 words per minute.
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Sentence shape
| Measure | This transcript |
|---|---|
| Sentences | 61 |
| Average words per sentence | 25.5 |
| Longest sentence | 229 words |
| Questions asked | 1 |
| Sentences containing a number | 27 |
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Filler phrases
13 in total: you know 6 · like 5 · I mean 1 · actually 1.
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What this transcript is
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Transcript
Hello, Dragons. My name is Bella. I'm the founder of Soul Kitchen, an award-winning instant soup brand, on a mission to reinvent what convenience foods can be. I’m here today seeking £40,000, in exchange for 10% equity in my business. The idea first came to me during my final year at university. At the time, I loved cooking and I was interested in nutrition, but like many other students, I found myself grabbing instant foods out of convenience.
At the same time, the wellness space was booming, with matcha, protein powders and superfood blends. But in my opinion, there was nothing linking this category to real, comforting food. And that is when I had my light bulb moment. What if I could take the convenience of an instant soup and reimagine it, using high quality, dehydrated vegetables and delicious natural flavour. Leaving out any artificial flavours, gums, emulsifiers, added sugar or palm oil, to create something that was truly nourishing, but so easy.
And since our launch in March 2024, we've sold over 40,000 units of soup, the majority coming from our own website and Amazon. But my long term vision for Soul Kitchen is to explore further opportunities within retail and food service. I want to see the soup stocked on airplane menus, in office kitchens and, of course, the supermarkets. Thank you so much, and you should all have some soups to try in front of you. <font color=#DF80FFFF>Oh!</font> We've got three flavours.
I do recommend the Thai beetroot and coconut, which is at the front. And then the sweet potato and pumpkin, that’s our curried flavour. <font color=#80DDFFFF>Oh, it's got a bit of a kick.</font> Then there's tomato. <font color=#80DDFFFF>Bella, hi. Thank you so much for</font> <font color=#80DDFFFF>delighting us with your gorgeous soups.</font> Thank you. <font color=#80DDFFFF>Really, really delicious.</font> <font color=#80DDFFFF>Tell me more about this industry.</font> <font color=#80DDFFFF>Obviously, there is Cup-a-Soup.</font> <font color=#80DDFFFF>I've had the Heinz rehydrated soup on an aeroplane.</font> <font color=#80DDFFFF>Tell me how your soup is different to theirs.</font> So, we use a significantly higher proportion of real vegetable powders, and that's what's giving us the the fibre content.
The flavour really does come from that concentrated vegetable. <font color=#80DDFFFF>Hmm.</font> <font color=#80DDFFFF>So, tell me about the cost of this.</font> <font color=#80DDFFFF>How much would I pay for one of your soups?</font> So, these are retailing in cases of 12 for £20. So it's £1.66 per portion of soup. <font color=#80DDFFFF>Hmm-mm.</font> It's a little bit higher than our competitors. But actually, we do have that crossover with the wellness market, so...
It's an area which people are willing to, I believe, pay for the value. <font color=#80DDFFFF>Okay.</font> <font color=#80DDFFFF>And you're the only ones doing this?</font> As far as– <font color=#80DDFFFF>Of this quality?</font> As far as I’m aware, yeah. We've been reeducating consumers on these vegetable powders, and by leaving out cheap ingredients, which is how our competitors are bringing their prices down. <font color=#80DDFFFF>Hmm-mm.</font> <font color=#B0FF80FF>Why did you come to Dragons’ Den?</font> <font color=#B0FF80FF>What were you looking for today?</font> My area I love is sales.
I love getting out there and pitching to smaller independents, getting feedback. I'd say the supply chain and the operations is probably where I need the most support, and the mentoring, and the, obviously, the financial support would unlock those channels further. <font color=#B0FF80FF>You’ve got a fantastic energy.</font> Thank you! <font color=#80DDFFFF>Have you ever considered manufacturing yourself?</font> Building a factory or? <font color=#80DDFFFF>No, not necessarily building a whole factory with, you know–</font> <font color=#80DDFFFF>When we look at this product,</font> <font color=#80DDFFFF>all it is, is blending powders together.</font> <font color=#80DDFFFF>You're buying the dehydrated powders,</font> <font color=#80DDFFFF>right, from different manufacturers,</font> <font color=#80DDFFFF>and all you would need is a machine</font> <font color=#80DDFFFF>that blends the powders together,</font> <font color=#80DDFFFF>and then fills that into these sachets.</font> <font color=#80DDFFFF>Obviously, it's an initial investment,</font> <font color=#80DDFFFF>but I just wondered if that was</font> <font color=#80DDFFFF>a route that you’d considered,</font> <font color=#80DDFFFF>because this would save you</font> <font color=#80DDFFFF>a lot of money, long term.</font> Yeah, no, I totally agree.
I’ve looked into pack form flow filling machines, which is the equipment we need. And I think it has just come down to the scale we're at, at the moment. <font color=#DF80FFFF>I think what Susie says about</font> <font color=#DF80FFFF>having your own factory,</font> <font color=#DF80FFFF>you only do that when your</font> <font color=#DF80FFFF>orders surpass your supply.</font> Okay. <font color=#DF80FFFF>I'm not saying it's wrong,</font> <font color=#DF80FFFF>I think it's a brilliant idea,</font> <font color=#DF80FFFF>but I wouldn't,</font> <font color=#DF80FFFF>I wouldn't let the</font> <font color=#DF80FFFF>production run your business.</font> Yes. <font color=#DF80FFFF>It's all about, let the sales run the business,</font> <font color=#DF80FFFF>then worry about the production.</font> <font color=#DF80FFFF>Because without the sales,</font> <font color=#DF80FFFF>you've got no production.</font> Yeah. <font color=#DF80FFFF>You know?</font> <font color=#DF80FFFF>Now, as far as the investment today,</font> <font color=#DF80FFFF>I just think, the opportunity’s very small.</font> <font color=#DF80FFFF>You know, and you're going</font> <font color=#DF80FFFF>to need a lot of mentoring.</font> <font color=#DF80FFFF>So for that reason, I'm</font> <font color=#DF80FFFF>not going to invest, I’m out.</font> Thank you so much, Touker. <font color=#FFFF80FF>I want to say congratulations.</font> Thank you very much. <font color=#FFFF80FF>I think it's really great.</font> <font color=#FFFF80FF>The product, I think it tastes really nice.</font> <font color=#FFFF80FF>I love the way you presented it.</font> <font color=#FFFF80FF>However,</font> <font color=#FFFF80FF>this is quite a small opportunity, at the moment.</font> <font color=#FFFF80FF>To make this a really bigger business,</font> <font color=#FFFF80FF>something I would want to get involved with,</font> <font color=#FFFF80FF>I think there's a lot to do.</font> <font color=#FFFF80FF>And I do think you're going to need</font> <font color=#FFFF80FF>a lot more money than 40k.</font> <font color=#FFFF80FF>So, I'm not going to invest</font> <font color=#FFFF80FF>and say that I’m out,</font> <font color=#FFFF80FF>but I tip my hat to you.</font> <font color=#FFFF80FF>It's a really nice product</font> <font color=#FFFF80FF>and I hope you do well.</font> Thank you.
Thank you so much. <font color=#DF80FFFF>I– So, I’ve been sitting here thinking, you’re–</font> <font color=#DF80FFFF>I really like you, you’re really good.</font> Thank you. <font color=#DF80FFFF>But I'm not convinced</font> <font color=#DF80FFFF>that you're going to break this</font> <font color=#DF80FFFF>in a big way into the big supermarkets.</font> <font color=#DF80FFFF>Because I think that you've already</font> <font color=#DF80FFFF>had resistance on price, you know?</font> <font color=#DF80FFFF>So, I don't think that I see the scale</font> <font color=#DF80FFFF>that I think you might be imagining.</font> <font color=#DF80FFFF>So for that reason, I'm afraid</font> <font color=#DF80FFFF>I won't be investing, I’m out.</font> Thank you, Deborah. <font color=#B0FF80FF>How’re you feeling?</font> Yeah.
Really interesting feedback. I've really enjoyed chatting to you all, thank you. <font color=#B0FF80FF>I mean, that's another testament</font> <font color=#B0FF80FF>of your fantastic personality,</font> <font color=#B0FF80FF>because it is, it's an opportunity</font> <font color=#B0FF80FF>to learn and to evolve.</font> <font color=#B0FF80FF>And so you've taken it very well.</font> <font color=#B0FF80FF>And I think I've been sat</font> <font color=#B0FF80FF>here for quite a long time</font> <font color=#B0FF80FF>because I’m such a big fan</font> <font color=#B0FF80FF>of you as a person,</font> <font color=#B0FF80FF>and I hope some day</font> <font color=#B0FF80FF>I get to invest in you,</font> <font color=#B0FF80FF>but, unfortunately, it won't be in this business.</font> <font color=#B0FF80FF>So, I’m gonna say that I’m out,</font> <font color=#B0FF80FF>but I wish you the very best.</font> Thank you, Steven.
Thank you. <font color=#80DDFFFF>I– I really love your product, Bella.</font> <font color=#80DDFFFF>But a product that sells for</font> <font color=#80DDFFFF>£1.66, for me, isn't exciting.</font> <font color=#80DDFFFF>And I was thinking about what</font> <font color=#80DDFFFF>you were talking about,</font> <font color=#80DDFFFF>using mushrooms and</font> <font color=#80DDFFFF>adaptogenic ingredients.</font> <font color=#80DDFFFF>And I was thinking, what about collagen?</font> <font color=#80DDFFFF>What if you had a product</font> <font color=#80DDFFFF>that makes collagen taste better</font> <font color=#80DDFFFF>by blending it into a soup?</font> <font color=#80DDFFFF>You know, that's a product</font> <font color=#80DDFFFF>that I would purchase.</font> <font color=#80DDFFFF>And I think that's something that you could</font> <font color=#80DDFFFF>charge a lot more money for, couldn’t you?</font> I think for me, the core range was definitely one to just introduce us as a brand doing soup really well.
And then I think the functional. I agree, collagen would be fantastic. Matcha’s also a really interesting– I don’t think a savoury matcha’s been done before. <font color=#80DDFFFF>I think that's the real opportunity.</font> <font color=#80DDFFFF>You know, you mentioned about</font> <font color=#80DDFFFF>what you're good at.</font> <font color=#80DDFFFF>You love sales, and I can see that.</font> <font color=#80DDFFFF>And your challenges are</font> <font color=#80DDFFFF>within supply chain and operations.</font> <font color=#80DDFFFF>And I feel like I can</font> <font color=#80DDFFFF>really help you with that.</font> <font color=#80DDFFFF>So, in contrast to some</font> <font color=#80DDFFFF>of the other Dragons,</font> <font color=#80DDFFFF>who I really disagree with,</font> <font color=#80DDFFFF>I've always been manufacturing</font> <font color=#80DDFFFF>my own products,</font> <font color=#80DDFFFF>and I've manufactured them before</font> <font color=#80DDFFFF>I’ve had the demand for them.</font> <font color=#80DDFFFF>Because I wanted the story.</font> <font color=#80DDFFFF>I wanted to say to our customers</font> <font color=#80DDFFFF>that, “I love my products so much.</font> <font color=#80DDFFFF>I freshly make it every single day</font> <font color=#80DDFFFF>in my mum's kitchen</font> <font color=#80DDFFFF>or in my own little factory,”</font> <font color=#80DDFFFF>and that is an amazing sales point.</font> <font color=#80DDFFFF>That is our competitive edge.</font> <font color=#80DDFFFF>So, I feel like I could really help you</font> <font color=#80DDFFFF>to set up your own</font> <font color=#80DDFFFF>manufacturing premises</font> <font color=#80DDFFFF>and a really, really kickass product</font> <font color=#80DDFFFF>that no one has ever seen before.</font> <font color=#80DDFFFF>So, I am going to invest in your business.</font> <font color=#80DDFFFF>I'm going to make you an offer.</font> <font color=#80DDFFFF>You asked for £40,000</font> <font color=#80DDFFFF>for 10% of your business.</font> <font color=#80DDFFFF>I’m going to offer you all of the money,</font> <font color=#80DDFFFF>but I would like 15% of your business.</font> Okay.
I would love to accept that, Susie! [All cheering] Thank you. Thank you so much. I really enjoyed that!
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