The ONLY Print on Demand Guide You Need for 2026 (12-Hours) transcript

Our branded print on demand store did over $800,000 in t-shirt sales alone by the end of its first year. And you're about to see everything. You're going to see the brand, the store, the products, the ads, the emails, and even how much profit it generates. So, you'll finally have a real world example of what it actually looks like to scale a brand. But of course, you're not just going to be watching because we are going to be building a brand alongside you, going step by step from scratch all the way to the point that you're going to walk away with your very own brand ready to take its first sale.

The best part is this isn't Etsy. It's not Merch by Amazon. And it definitely isn't Redbubble. This is branded print on demand. a business you actually own that requires no inventory, has minimal startup costs, and most importantly of all, provides so much value to our customers that they turn into raving fans who come back and buy from us again and again. But we have to warn you, we are not saying that this is easy or that you'll become rich or anything else because anything worthwhile involves risk and most people do nothing.

So, your individual results will vary. But for all of you watching who are ready to take action, there's a window of opportunity that has just opened right now. >> And that opportunity is that people are buying more print on demand products than ever before, which is great news, but begs the question, why not just launch on Etsy or Amazon? There's really one word for it, and that is AI. AI is currently flooding these marketplaces with tons of competition, fighting over the same exact customers.

Because on a marketplace, your audience is limited to their audience. Meaning, you are just fighting over a tiny sliver of the pie that they own. But when we run our own branded print on demand stores, we own everything. We're able to create a totally fresh pie just for ourselves. >> Now, branded print on demand used to have a steep learning curve. That's what kept people out. So, we ended up taking all of our experience of $45 million of combined sales and trained it into tools that we're about to give you.

These are the exact same tools that we used to run the brand that we referenced at the beginning that generated over $800,000 in its first year. Part of the reason we were able to do that was because these tools helped us do everything from our market research to creating our designs, even generating our ad copy. And in addition to hopefully expediting results, it's also designed to keep our costs as low as possible like anybody starting a new business is trying to do.

And all of this is thanks to the feedback of 23,000 amazing we scalers and the largest branded print on demand community in the world. It's because of them that we can credit this course being built for everyone from beginners to existing sellers with the goal of helping you do everything from a $10,000 a month side hustle to a 7figure business. And every single lesson knocks down the number one blocker at each stage. all in the name of making the ultimate print ondemand guide for you.

So, let's start by addressing the elephant in the room of is this actually a full course because after all it is free >> and the answer to that is a resounding yes 100%. We are so passionate about making this kind of education free to everybody because we have personally been in your exact shoes before spending $5,000 plus on overpriced courses that just underdelivered. So, we wanted to do something completely different and flip the normal business model on its head entirely. >> Everything that you need to succeed is right here, completely for free, behind no pay walls.

And our goal is to help you build a world-class brand. And if you love what we teach, maybe someday you'll decide to join our paid community. Because we've personally experienced the impact that community can have on a business. But whether you join us or not, all the information that you need to be successful is right here in this course, which may sound like a lot. >> That's why the good news is there are lots of different ways that you can approach this.

Take us for example. Meg started out her print on demand journey while she was working full-time as a bedside trauma nurse. She was putting in five to 10 hours a week on her side hustle and started off slow and grew over time to the point today that she's done over $7 million in sales over just six years. Now myself, on the other hand, I took the opposite approach, dove in head first right out of the gate, quit my job, and went full-time.

Now, to be perfectly honest, I had plenty of failures to show for that decision, but today it's paid off in some ways because I've generated over $25 million in sales. Then last, but certainly not least, is our business partner, Eric, who's your third coach in this course, who started his journey right out of college because he knew the nine-to-five route was just not something he wanted to go down. So instead, he started working from his parents house and driving an hour every day to come work and collaborate on his brand.

And as of today, he's racked up over $13 million in sales. So the point is there's different paths, different journeys, but one commonality that we all had was that we took action. Now you're not here to hear about our story. You're here to take the next step in yours and to prove that we're serious and make good on our first promise to you. The brand that we are going to be exposing is Sloth Hiking Club. >> Now, we're going to dive deep into this brand throughout the next couple of hours here together, but what we know is that this means there will be copycats.

And to be honest, probably a lot of them. But that is a risk that we're okay to take if it means helping even one more person build the brand of their dreams. Because especially anybody who tries to copy is going to be missing out on the true secret because it's not the brand itself. It is the system. It is understanding how and why each part works the way that it does. And that's the understanding that we're going to help give you throughout the next couple of hours because anybody who goes in it without that is just going to be guessing.

Branded print on demand, as complex as it may seem, really only comes down to five core fundamentals that ultimately determine our success. First, you have the brand. Second, you have the products we make. Third, you have the store that we sell from. Fourth, you have the marketing. Then, five, it's pouring fuel on the fire and how we scale. >> And all of that combined creates our course roadmap that we're about to go through together.

And once you master these fundamentals, you truly have a real business. But before we jump into things and start building your brand together, I just want to say for myself, for Chris, and for the rest of our team of 25 amazing people, thank you. We know that your time is extremely valuable and there's lots of different places that you could be getting your learning and education from. We just want you to know that the trust and confidence you place in us is something that we never take for granted.

Without further ado, let's scale >> to new heights together. We're jumping right in. Starting off by building our brand foundations following the exact same structure that Sloth Hiking Club uses to run its business. And we're doing this as Sloth Hiking Club over the past 30 days. Let's hit refresh, see where it's at. It's done $157,000 in sales. Now, the reason that I highlight this is not to brag or boast or anything of the sort. far from it.

It's to show that it poses an interesting question of like in order to do that, what do we actually need? Like what are the components that go into it? Well, first off, we obviously need a place to sell and for branded POD, we want to have complete control over everything. So, we're not using marketplaces. We're selling on Shopify. The second question is for fulfillment. So, there's lots of different ways that we could possibly get our products to people.

And so fulfillment is when somebody checks out on the site, finds a product that they like, and they purchase it after adding to cart. How does that product actually get to them? And there's lots of different ways that we could do this, such as drop shipping, 3PL, POD, and I've personally done all of them. And print on demand is by far my favorite because instead of running our business like this, meaning we have shelves and shelves of lots of inventory, which is a nightmare for an apparel business, not speaking from personal experience or anything, instead of running our business like this, we run it like this.

Meaning we work with partners who have these large print facilities and then whenever our orders come in, we route it to one of these facilities and then using these giant printing machines, they place a really high quality print on the fabric and then they even take care of the shipping and send it off to the customer which is just a beautiful thing because this means we're able to essentially do these kind of sales without ever having to touch a product ourself.

And so in doing so, like there's lots of different options out there of who we could work with. There's Printify, Printful, Gelato. And throughout this entire program, we only recommend the partners that we personally use and recommend, you know, from our own experience. So for this, we're using Printify. And Printify is who is powering Sloth Hiking Club, fulfilling every single one of the orders. And the reason after using each one of these, we've returned to Printify is that they offer by far the best combination of shipping speed, quality, and price.

And so we're using Printify for our fulfillment. Now, in bringing these things together, so we have Shopify for the store, we have Printify for fulfillment. What else do we need to do? Well, the old way of doing this was we would choose a theme on Shopify because we wanted to, you know, get some sales, but normally we would end up paying anywhere from $180 to $300 for a custom theme. Then we'd install at least 10 different apps, which is what people did going through the last course.

And then they would design all the pages manually. And in total, this would take about two to four weeks for people to go through it. Or they would hire somebody that would be $500 to $2,000 in sales. or you just need to have, you know, technical skills of your own. So, instead of doing all of that, we are going to be taking the guesswork out of this entirely by using a free tool that our team has developed called billmyod.ai.

And what Billmy Pod does is it does in about 5 minutes what used to take us literally weeks, which is setting up the Shopify account. So, creating the account, setting up all the checkout pages and the optimized print on demand theme so that it is designed to look just like Sloth Hiking Club where it shows off the apparel in the right way, has all the right blocks and sections that somebody would need to see in order to make a good buying decision.

Then it sets up all of our pages for us. So, contact us, about us, all of that stuff is taken care of. And it even integrates with the Printify account. So all of that, you know, technical setup of like making sure it's firing correctly and products are being synced takes care of all of that for us. And it does all this by following the best practices for printon-demand brands. And that's what we're going to be doing right now is going through the build my pod setup so that by the end of this we have our Shopify account, our Printify account, and all of the pages and setup that we need is already done for us.

And the best part is that it is completely free as you're about to see. So you just go to build my pod.ai AI and then you click sign up. And then here you're just going to enter your email and your password. So escalgmail.com. Don't look at my password. [snorts] Click save. Then we have to confirm our email. So I'm going to jump over to this. Here we go. And I'm going to click confirm your email. And then what it takes us to is the first step of the build my pod process, which is picking our niche.

Now, before we even get into this, I just want to say that these niches that are here are some of the top niches in print on demand. That's how they were selected. But the goal of Build My Pod and the way that we're going to be using it is that this niche is the starting point to get all of our accounts set up and then we're always able to swap it out later on. So, for now, I'm going to go with nature and outdoors and then click done.

Now I get to choose the homepage banners, which again, it's going to set up all this for us. And then if you don't like any of these, we're going to show you how to swap them out later. So I'm just going to choose two of them. And now here, we're going to activate our Shopify account. So what we have here is that in order to get started, we just sign up for a free 3-day trial and then it's a dollar per month for the next three months.

So you're going to click launch Shopify and sign up. Then I'm going to enter our email. And then I'm going to enter our credit card information. And again, I'm not going to get charged anything for the first 3 days. And then I'm just going to get charged a dollar per month for the next three months after this. And there we go. So subscribe for $1. And now it shows us three different plans that we can choose from on Shopify.

We're just going to go with the basic one because that covers everything that we need. And then it's going to prompt us for the business address. I'm just going to leave this and say add later. Then it gives us a survey asking what it is that we're trying to sell. Now you can go through this like I'm about to do. So saying we are a online store and we have a new business and we are selling print on demand products and I don't know what we're going to call the brand right now.

So I'm just going to put in we scale brand or you can just put in your brand name like for your first name and then brand and then we're going to change all this later. Great. So now we have our Shopify account set up. What I recommend doing right out of the gate is just bookmarking this. And I personally like creating a new folder anytime I launch a brand called business that has all of my assets in it. So Shopify, any of the sites that I refer back to consistently.

Okay. So now we come back to build my pod and click I have created my account. And then it prompts us, in case you didn't see the notice to activate your account like we just did, then it guides you through the steps in order to finish setting that up. But we can see here that our plan is already activated. So we are good to go. So now I go back to build my pod and click done. Next, we're going to install the Build My Pod app from the Shopify store.

Again, this is completely for free, but we're going to click here and then click install and click install. Now, what this app is doing is this is how we are going to update the theme, launch all the pages, and push our products from Printify, which we're going to set up on the next step. So, then I click done. Now, there's an option here for if you want us to upload 100 additional products plus give you a branded customer service GPT plus 50 different meta ad templates and a updated theme.

But in all honesty, if you're going through planning on going through this course, we're going to show you how to create those products for yourself. So, it's okay to just go with the free plan. And now our store is underway. So, next up, we are going to create our custom store. by creating our Printify account. So, Printify is how we are fulfilling all the products that uh or orders that are placed on our site. And so, here are the steps in order to set up the Printify account, but I'm going to guide you through them right now.

So, I'm just going to click create a Printify account. Then, we're going to click get started for free. Now, I'm going to enter our email. Click sign up. Save the password. Now they give us another onboarding form. Uh so we'll just click sell products. I'm new to selling online. Print on demand is completely new to me. I am that's a side hustle and I would describe myself as a individual. Yes, I have a sales platform in mind.

Just say not sure. I expect to sell in the United States. Not sure. Finally, where did you hear about Printify from YouTube? All right. And now here we are within our Printify account. So before we do anything here, we're just going to go back to Billmy Pod and click done. Next, we're going to integrate Bill My Pod with our Printify account. So then it's able to communicate with Shopify. So we click there and then we click allow.

Great. And now the last step that we have to set up is installing the Printify app on our Shopify store. And an important note here is that you want to make sure that this when you click this button, install Printify app, that it is doing it on the brand on the store that we just set up. So, if you already had a Printify account or Shopify account before, you just want to make sure that we're using it on the one that we just set up.

Then click install [snorts] and continue to site. Then we're going to click log in with an existing Printify account. So, we're just going to type in our password here and then sign in. There we go. So now I am logged into the Printify account within the app on our Shopify store and then I go back to Bill My Pod and click done. So now our store is officially live. We can either remove the password now by clicking here.

And right now our store is set to password protected. Shopify does that by default, but we're going to set all this up later on in the training. But for right now, let's take a quick look at what we have. So, Bill Myod has given us our custom theme that is based off of what we're going to be setting up later on that is designed to mirror essentially all the conversion rate optimization tips and tricks that we found work really well on Sloth Hiking Club.

And now in our Printify account, if you go up here to where it says my new store and then click the brand that we just created, we can see that Build My Pod is already uploading products for us that are based on the niche that we selected. Now, throughout the training, we're going to be showing you how to create brand new products using all the latest AI tools. So, for now, we can think of these designs as essentially placeholders that is populating our site with actual designs that people be able to check out and buy simply to speed up the process for us.

So, at this point, I recommend having Shopify and Printify both bookmarked because we're going to be referring back to those quite often. And then for bonus points on top of that, we also have a discount for you with Printify that'll get you a free month of Printify premium. It's discount code we scale. And you don't have to do this right now because we want you to save that 30 days of free time for when we have sales coming in, which will be later on in section 4.

But just want to mention it now. So, you're not going to be paying for that for the first month. And if you have any questions as you're going through the setup, we have an amazing support team at BuildMipod. It's 247 human support. So no matter what your questions are, I highly recommend reaching out to them if any of the steps seem a little wonky to you. Because by the end, you should have your store set up, your fulfillment connected, and you're literally ahead of 99% of where most people start out.

This section in the last course was like 3 to four hours at least, and you now have the foundation of your brand. So, we have everything we need in order to choose what's coming next, which is who we're selling to, our niche, what we're selling, our products. Now, let's build your brand. Right now, in just a couple of minutes, I just created this unique golf brand with its own positioning, niche research completely done for me, a logo generated, and even generated design ideas that we can create for our brand.

That's what we're going to be setting up in this lesson. Because something that a lot of people miss when looking at a brand like Sloth Hiking Club, they just see on the surface that it's striking images, good designs, and they think that is the sole reason for the sales. But that's not actually the case. The real magic comes in something we're able to see in the customer reviews, which is that people when they are buying from us, they are not just buying because of the quality of the shirt or how cool the design looks.

They're buying for the sense of community, the belonging that this design and our brand in general feels like it speaks to them. And that's what the tools that we're about to use help us identify so that we can get reviews like from Brenda who says, "Not only does she love the shirt, but the sayings resonate with her because it's something that her son and her daughter both say when they're on long hikes." Or Sarah who says, "I hike and camp with scouts and I love the fun sense of nature humor that they have on the brand." or this family that took a group photo all wearing sloth hiking club shirts on a family trip to Breen Ridge or Lynn over here who's just having a day.

It looks like she's swinging on a swing at a campground. Like these are the reviews that one, they feel really good because we're providing like real value and an impact to people, but two, this translates into additional sales for us as a brand. What you're looking at here is the sloth email revenue. And this is the whole premise of branded POD is we provide a great service, high quality products. That's why we're using print on demand.

So it's fast shipping, but then we overlay that. We augment it with a niche that speaks to a specific group of people. And our brand messaging revolves around them. And the beautiful thing about this is that you don't need to be a massive company. Like when people think of brand, they think of Nike. That's not what brand is like solely cuz you just need to know who you're speaking to and you just need to know what we're going to say to them.

And that's why throughout building our brands, we focus on one clear customer, one product type. And we get really good at that. And the good news is that this used to be a long drawn out process with lots of research. But over the past year, AI, one has gotten a lot better, and two, our team has spent a lot of time working with these tools. So, we built a custom AI tool that does exactly this for you. And the brand builder GPT is here to speed up the process a ton.

And it even makes sure that the niche you end up going with is large enough for the market. And it's even optimized the name of the brands, the logos that it's generating. Like, it knows what goes into creating a brand such as sloth. And ultimately, it makes sure that you are setting yourself up to stand out. So, the way the brand builder GPT works, this is our first free tool we're going to be using. We ask it a simple question.

Any question like am I picking the right niche or it makes sure that you're confident in the decision before moving forward with clarity. All right. So now we're using the POD brand builder GPT. And the way you can get access to this is by just joining the free school community, then going to the classroom section here at the top, navigating to the course, and then clicking on the brand builder GPT. That'll be right below the lesson.

And that's where all these free resources, and this is the first one we're going to be using, you can find them and they're linked right below each lesson. So, it's super easy to find. And if you've never used Chat GPT before, which I imagine almost everybody has, it's just a conversational tool. Picture it like a calculator that you're just able to talk to and instead of just doing math, it's able to do pretty much anything.

But the reason we're using this GPT and not just generic chat GPT, saying GPT a lot, is because it has been trained on all of the topics we just talked about. And what we're looking for it to create is choose our niche, brand name, and logo. The way we do that is super simple. Just going to click choose a niche. And now it's going to give us the instructions of what we need to give it in order for it to get started. So it just needs one quick input first.

So it needs a list of topics, hobbies, passions, or themes you like or want to sell in. And this is a really important point. It's the only input we need to give to this whole process. But and that is choosing something that we ourselves are passionate about. I don't want to create and I've done this in the past. I don't want to start a whole brand around something that I don't really care about because when I've done that in the past, even if the research was there and it was a good market, it's not sustainable for me to work on that long term like 6 12 months down the road like as things are really starting to compound.

I don't want it to feel like work to sit down and you know put in effort on the brand. So we can completely avoid that just by doing this step here. So, I'm just going to list out things that I myself am personally interested in. So, I'm interested in golf. I'm not very good at golf. Humor slash sarcasm. What else do I like? I like hockey. I like reading. And if you don't think you have any interest, you do. Just like list out the things you do on a daily basis.

And also, don't worry if you think of something that you know you might believe only you like. Right now, we're just stream of consciousness writing out ideas of things that we like. and then it'll do all the research for us. So, reading, coffee, walking, slhiking, just I'll put outdoor activities. What else? Slide decks. I like making slide decks. Not a great niche, though. All right. So, now I can either submit this and have it analyze them for me or for sake of example, I don't want to do anything.

That's So, this is like sloth coffee reading. I'd like them, but I'm not I'm I'm really interested to see what it comes up with for these. Yeah. And hockeyy's not Yeah. So, I'll go with golf and I'll leave in humor and sarcasm to see if there's any way that we can kind of combine those together. So, now it's doing the research for us and it's first giving us its take on if this is a good like validated niche or if we should go a different direction.

And good news, it says that this is validated. It's a high performing POD combo with strong repeat buyers and gift demand. So that's awesome to hear. And now it's giving us different subg genres or different angles that we can take on this. So first says weekend warriors golf, like high handicap humor, golf drinking culture. I want to stay away from anything that's like guns, drugs, alcoholrelated, I stay away from. It's just not a good niche to get into.

Golf rage/ anger humor. Corporate office golf humor. Now, as I'm looking at these, I'm really just evaluating if I f like feel connected to this. And I don't drink. I stopped a couple years ago, so that one's out for me. Uh, high handicap humor. I like just means not very good at golf. Golf rage or anger humor. No, I'm not in a corporate or office job. So, aging golfers, not quite there. Almost. Golf addicts. Uh, I want more of like couples relationship golf.

Just like uh sarcasm about being a bad golfer like question mark. Like what about that? Self-deprecating sarcasm for bad/a golfers. Okay, perfect. So, it first gave us the outputs. I narrowed it down to the one that I was most interested in. And now it's locking in the niche and it's giving us an analysis of if it's a good niche or not. And it says this is actually better because 90% of golfers claim that they are not good.

So it's way more relatable than if I was going after like a serious professional golfer market and golfers love wearing self-aware humor. That's great. No IP risk. We're just going to be using generic references only. And now it's coming up with our brand name. So we identified the niche and now it's giving us clever like plays on words for how we can bring the brand to life. So it gave us a list of about 20 in total.

And so bogey logic bad lie club scratch question mark no double bogey co fairwayish mulligan society mostly pars the bogey department. Now, what I'm looking for here is two to three words max, ideally simpler if at all possible, and something that communicates the brand vibe right from the gate. So, kind of like Sloth Hiking Club, you know, immediately it's not just a hiking group. You're not just going to find like mountain designs.

You're going to find humorous plays on words about like, yeah, I like hiking, but kind of uh slothlike when I do. And so, another note is that normally towards the bottom of the list is where the worst ideas are. So, the ones I like the most, and this is a way you can get to a name that you really like, and we only want to spend about 5 minutes on this, is by giving it feedback. Like, I like the ones that play on words about being a bad golfer, like shank slice, and keep things simple.

And so now it gave us an additional round of names. And what I like jumping to is the recommendations that it gives at the bottom. So it says through everything. These are the ones that I think are the best. And I normally just go with the number one. So I'm going to go with shank club. Although I don't know if shank that could have some negative connotations. So we'll go with slice club. Okay. So, I'm going to say I like Slice Club.

And now it's crafting a logo for our brand. And now it gave us a logo that honestly I really like. It just looks a little too formal for what we're going for. So, I'm going to say make it a little less traditional and more fun. like lean into the humor. And I recommend only going back and forth on this like once or twice because ultimately the logo can always change. There we go. That's much better. So now it's playing on the humor aspect, making it a little bit more fun, a little bit more relatable.

And so we have a golf. The reason that this is good is that it's super simple. It's not using too many colors and it fits what we're looking for in terms of a logo that would go really well in our homepage uh or our main navigation bar. So, what would make a bad logo here? And it's really tough like chatbt outputs ones that basically check all the boxes. But what I'm the final check that I run through is does it have too many colors?

Which the answer is no. Two, is it too busy? Like is there a lot going on that would be kind of tough? Like as soon as somebody looks at this, they should know what the brand name is and what we stand for. And so we have a golf club that is currently slicing the ball. And that just represents everything that we are trying to stand for. What the brand builder GPT just gave us is our niche, our brand name, and our logo.

So we are now not just selling golf t-shirts. We are building a brand around Slice Golfers, the Slice Club. people, the 90% of golfers who consider themselves to be hobbyists or just have fun with it and they don't take themselves too seriously. That is the group of people that we are going to be speaking to. But the next step here is we want to prep our logo so that we are able to actually use it on our website. So simple is better, readable from a distance and connects with your niche.

And now we're just going to polish it up in Canva in about five minutes. So that then we're ready for the next step. So, I'm going to download the logo. And then I'm going to go over to Canva. And this is another tool that I recommend bookmarking if you haven't already. And in Canva, they have a ton of different tools. Basically, picture it as Photoshop for dummies if you haven't already used it. And to clean up our logo, we're going to go up here and click create.

And there's lots of different presets. I'm just going to use custom size. And I do 1080x 1080. Then create new design. And to upload my logo into Canva, I'm just going to go up here to downloads, then drag it in. There we go. Now, I'm going to resize it to fit the whole screen. Nice. Now, what do we want to do to this logo to prep it? So, the first thing we're going to do is remove the background. There we go. And an additional request.

I'm going to ask it make a version for a white background. And it's honestly easier if you start with this. We can always make other versions, but you see how it's not really showing up on the plain white background. And if you notice on sloth, it's going to be in that kind of setting. It's very rare that it's going to be on a black background. There we go. That's perfect. Yeah, that's so much better. All right. So, same thing.

Drag down to here. Remove the background. Perfect. So I am going to honestly with just what we have right now, it's in a great shape. Like we could use this right now. Mainly we used to clean up like if the AI model would have like random stray like see this here. Like it used to make like extra touches of stuff that we just want to clean up. But honestly, it did a really nice job with this right from the get- go. So, the one additional thing that I'm going to do as just bonus points is I'm gonna make the favicon version, which the favicon is, you see how on Sloth Hiking Club, the full logo is this right here?

Let me zoom in so you can see it. That's the full logo. The favicon is the piece that goes up here. See how in the top corner is just a little picture of the sloth? That's we're going to be using on the website uh on the tabs. So, the way we do that is you just pick an aspect of your logo that you think would go well as a standalone. Now, for some of us, maybe we have like an emblem logo, so you'll just end up using the whole thing.

But for this, I think we can do a really nice job of cropping down to just that. And I'm going to drag this in. There we go. Nice. So now we have our favicon, which is the name for the fun name for this little thing up there. And we have our logo. And if you have a really long logo, for example, or one that's like stacked like too high, and you want to have a sideways version, you can do that as well, just by doing what we just did.

So I'm going to crop here and then crop in on the text. I'm basically bringing the icon above to be side by side with it. So, slice club. Then I'm just going to grab this. Probably have to shrink that down a little bit. And I'm just trying to make it the same size or proportional. There we go. Make that a touch bigger. There we go. Now we have a really we have three different versions of the logo. So we have the main version that we're going to use in most placements.

Then we have side by side which we'll use this optionally like maybe when we make the site we'll decide that actually the sidebyside logo looks a little bit better. And we have the favicon version. So now we're just going to save and download these. And I always do it with transparent backgrounds. And oh, before we do that, Slice Club main logo. This is just naming the files so they're easy to reference. Slice Club side by side logo.

Slice Club Favicon. There we go. Now you come up here to share and then you click download, then transparent background. And make sure to leave all the pages selected because we're going to be using all of them. Download that. So there we go. Now we have our logo and favicon ready to go. And I recommend organizing everything just into a simple folder on your desktop just to keep it nice and organized. Honestly, just by doing this from Bill My Pod to now, you saved between $500 to $2,000 in setup cost.

The first time that I chose a brand name, I went off and hired a Latin translator and thought that it was this just huge deal. It's really not. The brand name, the logo, the niche, honestly, everything is subject to change. The most important thing is that we keep moving through the process. So, we learn how all the pieces fit together cuz you've already saved two to four weeks of work and countless frustrating hours going back and forth to the Latin translator.

And the shift that I had is that the name can change, the logo can change, even the niche can change. Nothing is set in stone and I mean this in the best way possible. This is flexible. Just as beginners starting out, we want everything to be perfect right from the get-go. And I totally totally understand that. But before I realized that, I moved super slow through this process and I going back and forth about the name, the logo, making it perfect.

And I was honestly just paralyzed by trying to pick the perfect niche. And I was realized eventually that waiting for certainty, it just never actually comes. And the whole nature of building a business is that we're going through uncertain steps. Like we're doing it for the very first time, it makes sense that we wouldn't be 100% certain before moving forward. So what I know now is that brand building is figuring out how I want to express myself.

So the best judge of if you have a good logo and a good niche is if it's something that resonates with you and I'm allowed to change anything that I want. This is your brand and action over perfection always yields the best results. And as a fun side note, amazing brands started out really rough. And many of you probably didn't know this, but Disney's original name was horrendous. Like, did you know that Amazon wasn't always called Amazon?

It used to be called Kadabra. That was the first name. And Jeff Bezos decided to change it after his lawyer who he asked to incorporate it for him said, "Did you say Kadaavver?" And then he realized, "I should probably do a different name." And Google that we all know and love obviously was originally called called was originally called back rub like hard to even say that. So what we're able to ignore here is overthinking analysis paralysis in niche selection.

And the questions that we should be looping over is can I connect with this? Does this feel like me? And is the market big enough is something that chat GPT or the brand builder GPT already verified for us. So, it will not let you move forward with a niche that is too specific or so general that nobody will like it. Cuz a lot of people here fall into what's called the fallacy of the perfect pick, which is thinking that in the beginning we need to make the perfect pick from the beginning.

And if we don't, then we're somehow going to be screwed in the long term. And nothing could be further from the truth. So, you have your niche, you have your logo, you have your brand name, and it's all saved on a folder on your desktop. Now, we are going to supercharge this. We're going to take this to the next level. Like Slice Club, it's a pretty good start, but I want to really solidify what it is, the essence of our brand, what makes us so unique that when people buy from us, they want to come back again and again.

And this is something that very few POD sellers ever do. And this was a major shift in our thinking when we gave a soul to our brand, when we gave it our why. I just created the mission and the why for our brand using the simple prompt you're about to see which ultimately gives life to our brand and is the reason that we are going to stand out in the market. And here's what this did on Sloth Hiking Club. How we separated ourselves from every other hiking brand that's out there.

We had a mission that people felt something when they looked at it. So it is comfort for the anti-hustle. So whether you're summiting mountains or strolling scenic trails, RTS are designed for adventurers who value quality and style. Join the Sloth Hiking Club and enjoy premium hiking gear that feels as good as it looks. And look at what this did for the brand. Customers then didn't just come back to buy once. They came back for all of the new drops.

Just imagine like every time you make new designs, you don't have to worry about if they're going to get sales or not because you have an email list of people who don't just connect with you because of the t-shirt or the design. They connect with you because of who you are. And they shared our posts, they joined our email list, and they told their hiking friends. We get word of mouth marketing working in our favor. And the best explanation that made this kind of nebulous topic way more concrete for me and why some brands have this while others just completely miss the mark is an amazing book and there's a TED talk on it by Simon Synynic called Start with Why.

The core premise of all of it and I highly recommend going to watch it at some point is this right here and that is that people don't buy what you do, they buy why you do it. Take two different coffee shops on the same street for example. Shop A says we sell coffee. Pretty good. like, "Okay, I know what I can get there." The shop B says, "We believe morning should feel like possibilities, not obligations. We just so happen to sell coffee.

You want to buy some? Which one are you more likely to remember? Which one are you more likely to recommend to your friend or family member? And which one are you more likely to feel lit up by every time you walk in the door?" That is the difference between a transaction and a relationship. So, let's see what this looks like in practice. So, this was Seasonal Collections, a demo brand that we made a couple of courses ago that sold seasonal themed apparel like flowers and, you know, summer related references.

And when we were building the brand, we followed a lot of the best practices of like we chose a niche. This was a brand that I personally was not that connected to, but we had products that were based on research and we identified what we thought were improvements that we can make and offer new value to the marketplace. overall like a pretty good brand, but it's surface level. It's still a shop like this opposed to when we run through what we're about to cover on using this prompt.

We came up with our core belief at Seasonal Collections is that we believe that in an increasingly disconnected, fast-paced world, people are craving authentic connection to nature, to the seasons, to simple moments of joy, and to their truest selves. And the mission that we're on is that we exist to help people bloom where they're planted by reconnecting them with nature's rhythms and reminding them that growth, like the seasons, is both inevitable and beautiful.

We share this mission through wearable art inspired by the natural world. We celebrate the quiet wisdom that nature teaches us daily to find light in darkness, to grow through what we go through, and let our authentic selves shine. Like how much different like that has me ready to run through a brick wall to make some flower t-shirts. And then it goes further and says who are we helping? People who are disconnected from nature's natural rhythms, stressed and always on digitally overwhelmed.

And then we help those people transition to living a life of harmony with nature's rhythms. Find peace in seasonal rituals. And our products help them shift by being a declaration of their values, a daily reminder of who they're becoming and a signal to attract their tribe. And this answers the question of why would people buy from me and not somewhere else? Because we're living through crazy and uncertain times right now to be completely honest.

But harnessing the trends of like what AI is doing to the market and how scared some people feel out there, there is a huge opportunity. There's a huge need rather for people like you who create real brands and have real connection with your customers cuz people don't want whitewash just AI garbage and while we use AI as a tool set it is never the primary focus we are putting out real human connection to our customers that is the foundation of branded POD because these customers want connection more than anything else so this is how we stand out and separate us from generic POD stores give customers a reason to care.

And I'm going to show you how to find your brand's Y right now. So, we're going to be using a simple prompt, a brand Y prompt. And we're going to be using Clawed AI. And this takes just a couple of minutes, not weeks. And here is the magic prompt that I recommend using. There's lots of different versions you can get out of this, but here it is right now. Use a Simon Synynic start with Y process to come up with a mission statement, product line, roadmap, and marketing angles for our brand.

And rather than putting this into chat GPT, we're going to be using a very similar AI tool called Claude. And the URL for this is claude.ai. And you can create a free account just like we had on ChatGpt. The reason we use this one is that Claude is in my experience so much better at writing and creative thinking, which is exactly what we're trying to do right now. So I'm going to paste in the prompt. Use a Simon Synynic start with Y process to come up with a mission statement, product line road map, and marketing angles for Slice Club.

And I'm going to give a highle description of the brand. Humorous sarcasm driven golf graphic t-shirt apparel brand. Our goal is to bring humor to the course for your everyday golfer. Then hit enter. And there we go. Just from a single prompt, here's what it came back with. Our core belief is that golf is better when you're laughing at yourself. And we exist because golf is hard. And taking yourself too seriously just makes it harder.

Slice Club celebrates the beautiful disaster of being a real golfer. The shanks, the triple bogeies, and of course, the lost balls. Because the best rounds aren't always the lowest scores. We're here to help remind every weekend warrior that golf is supposed to be fun. And the worst shots always make for the best stories. We say what every golfer thinks, but country clubs are afraid to. With references that only golfers get and designs for golfers who get it, we are the antidote to the stuffy golf culture. and we unite golfers through a relatable failure.

And then it goes on to give us ideas for a product line. Like we can do the self-awareness series like I'm here for the beverage cart, professional divot maker, drives like a dream, putts like a nightmare. They're just hilarious ideas that again, these only really resonate with you if you're in the golf niche, which that's exactly the point. Then it gives ideas for how we can expand the product line and then gives us marketing angles like the truth they won't tell you at the pro shop.

Wear game because hiding it won't help. Like all of this is just absolute gold. And the good news is that the only piece that we need to take from this right now is the mission statement. This is what we're going to keep at the front of our minds in everything that we're doing going forward. And the rest of this we're going to simply go over here and click projects and then new project. And then I'm gonna name this Slice Club.

There we go. And then I'm going to go back to my chat and click add to project. There we go. Now we can see the project up here. And this is my favorite feature of all in Claude is that now it is building up a database, a knowledge base if you will, about our brand. So now every future conversation that we have, it's going to be referencing what it knows about our why, our brand strategy, our product line, our mission statement, all of those things.

That's why I said we only need to take note right now of the why because everything else is being saved right here for us. And now my recommendation here in your action items are to take just five minutes, truly just five minutes, and go through this yourself and come up with your own brand's why. Now don't worry about this cuz like the logo and the niche, nothing is set in stone is this is meant to be a fun process.

Like from Tina in the accelerator said, "Crikey, I've just used this prompting claude and it's properly blown my mind." Or Matt said, "I just spent an hour working with this morning and while I've always been brand/tribe focused, this has given me some brilliant insights." So have fun with it. Enjoy the creative process. And now once you have that, you might be wondering, "How do I know if mine is good?" Well, here's the test.

Simply read it out loud and ask, does this feel true to you? Like does this feel like something I can connect with? Does it make us feel something? And if the answer is yes, then you're good. And definitely do not overthink this part because it does not need to be Hemingway. One paragraph is plenty and you can always refine it later cuz nothing is permanent. And we just want to get something down here and then save it in our clawed project because what you're doing right now is the competitive edge that puts us ahead of 99% of just shops out there on the internet.

You are not selling t-shirts. took me five to six years to print on demand before I finally understood why people are actually buying. As ridiculous as that sounds, it's not for the t-shirt. We were selling a mission that people want to be a part of because that then creates repeat customers, an email list that grows, word of mouth that spreads, and this can be the difference between $3,000 versus $30,000 per month in sales.

So, just keep it real, keep it you, and your action item right now is to open Claude, use the prompt, generate your why, and that's it. That's the whole thing. You now have your brand, you have your why, your mission statement. You have the bedrock for your brand. You see how simple that was? I know we went through some examples and some explanations, but now you have the fundamental understanding. And what you just did would have cost thousands of dollars from an agency, but you just invested about 30 minutes to build the foundation for your brand and make decisions later on down the line that much easier.

But now that we have our brand, we have to ask the question of what am I going to create? And we don't want to have a situation like this where we spend a bunch of time making designs that just nobody wants. This is where we can zigg where other people zag because we can know exactly what the market wants before we ever create anything. And this is one of the core building blocks that makes the system you're using so much different than the average.

And somebody once asked me a really great question, which is why would I get results now? Like on my most recent brands, past eight have done a million dollars in sales in the first year, but I had 10 that were complete flops and utter failures. They said, what is the one thing that you do so different now versus back then? What was the main difference maker? And my answer is the research. Research is the ultimate hack when you do it the way that we're about to lay out.

Okay, moving into winning designs. This design did roughly $20,000 in sales for me. As you can see here from the Shopify report, it pulled a design that did about $20,000 in sales, just a little under at $19,519.17. But it's not just me. It's also members of the Wcale community. As you can see here, Marlin has done $20,714 from one single design. So, how do we create designs like this? And in fact, I learned how to do just one thing, and that's research, aka asking, what does my audience actually want?

So, what happens without research? We guess what people want. We randomly design art, not products. Again, we are not artists. We are creating designs that people want to buy. We over complicate the design process. We spend more time making each design and ultimately we don't find winners even though we spend a time creating hundreds of designs. So what happens with research? We know what people actually want. We design products, not art.

We simplify the process. We save time creating each design. And we find winners faster. And that's ultimately our goal. We want to find as many potential winners for our printon-demand brand. Here's the problem, though. Research is hard, and I'm not going to sugarcoat it. It is difficult to do proper research. It took me years to learn what text works, what colors convert, what humor lands with my niche, what patterns sell, what gaps exist.

And that's why our team built the printon-demand research GPT. It analyzes all of these factors for us, and we're going to use it right now. But first, let me show you what a winning design looks like. And for example, here is some good designs. And we'll start with the top right where the cat is smoking the cigarette, which is super funny. Um, you know what makes this design so compelling is that there is a ton of negative space in the design.

And if you're looking at the cat, specifically the black portions of the cat, there is actually no ink in the t-shirt there. It is solely just the t-shirt with the ink surrounding the rest of the cat. So it doesn't feel blocky on the t-shirt. And it's a very compelling design. And we look at the gray, light blue, and blue t-shirt. I guess turquoise would be a better color choice here. Super simple design, straight to the point.

Very textbased. Uh simple graphics, easy to understand. And if we're looking at the left hand side of the image here, this is not a drill with a hammer. It's a very funny design along with the beaver. And damn it, very on tone for a beaver. And then also the octopus or space octopus. very compelling design and as you can see in all of these designs there is a lot of negative space built into them which is a key factor for great design.

Some other good designs again if we're looking at these designs a lot of negative space built into the design where the lines of the designs are playing a large role in making the design look really compelling. If we look at the fish in the bottom lefthand corner a lot of negative space where the t-shirt comes through into the fish along with the mountain colors there. Super nice looking design. Top left, the hiking.

It's a double play here. It's a typography based design, but also a lot of graphic built into the design as well. And very simply in the bottom center, I like golf and maybe three people. There's some grunge applied to the design and super simple textbased typography design that's easy to read. Some other good designs, again talking about the negative space in the design with the hiking, take a hike design in the left hand side.

A lot of that negative space is built into the design, so it makes it very nice to wear. We don't want just a giant block of print on our t-shirt, whereas we can use that negative space to create compelling effects for the design. Same with the not all who wander are lost design. And again with the some people just need a pad on the back. Super simple textbased design works really well. Some other good designs. Again, we're talking about negative space here with the Catzilla, Tiger, and Cat with the UFO in the background.

A lot of negative space built into the designs where ink is used sparingly. Again, we don't want just big blocky ink all over a t-shirt. And some more good designs. As you can see, bottom right, a lot of negative space. Uh top right, just text, just plain typography. Just a couple of colors in the designs. Super simple. Lot of negative space, straight to the point, and provoke meaning in the designs. Now, let's talk about some bad designs.

And we'll start with the left hand side. This is a bad design because there it's just a straight block of ink. This design would be a lot better if their blue wasn't added to it. So, if we just had terrible lizards, which again, I think isn't that great of a design in the first place. Doesn't really make that much of sense. But get rid of get rid of that blue block and at least there is, you know, less ink all over the t-shirt.

In the center design here, really hard to read. It's pretty scribbly cursive here along with a bunch of different color gradients, which is something we don't want to use when we're creating our designs. And then that yellow t-shirt is just a monstrosity of a design with a ton of text. I feel like I'm reading a paragraph from a book. Really hard to read. Imagine standing six feet away from this design. You'd have no idea what it says.

Uh let's keep it moving here. Again, very small text on that left hand side where it's another paragraph. Extremely difficult to read. The two designs in the center are very pixelated. We want high resolution designs that are easy to see. And lastly, that design on the right, human by chance, alpha by choice, is literally just a straight meme on a t-shirt. Uh, again, very blocky, too much ink. Some other bad designs, and I'm not going to go into every single design here, but we'll just talk about the two.

On the right hand side, we have the cat playing guitar where the graphic is bleeding into the neckline of the t-shirt. Uh, we definitely don't want that. And also looks just like AI slop. And on the right hand side, that red cupid design. Again, just a ton of ink all over that t-shirt. Uh, definitely would not be something that someone will want to wear. Some more bad designs. We'll start with the right hand side with the pumpkins.

It's too low on the t-shirt. We want that graphic to be up more so it's not on someone's stomach when they're wearing it. The two middle designs, way too many colors in the design. Super hard to read. uh doesn't really make sense either. And then that lefth hand side, a lot of text, hard to read. They did an okay job with the negative space, but there's just too much going on in the design. So, more bad designs. Again, a lot of things going on in these left three designs.

Very blocky, too many colors. Looks kind of like AI slop, which we're trying to avoid. And then the right hand side, again, no use of negative space, looks like an AI generated image, and I don't really understand it either. So, you might be thinking, "How am I supposed to know the difference?" And that's a great question. And we have a free resource for you. It's the good versus bad PDF guide, and you'll download it when you join the community.

It'll be your reference guide for understanding what is a good design versus a bad design, and it's inside the community, which is 100% free, and it'll save you hours of guessing. Okay, so now let's see what our market wants. And let's go over some quick tips. Watch me do it once. Don't try to follow along. Learn it first, then do it yourself. All right. So, here we're going to do some research about our brand. And for this example, and throughout the entire course, we're going to be focusing on the golf brand.

And very specifically, we're going to start with Etsy. Etsy is a marketplace that is a great place to find inspiration for designs. Some special notes here for the designs that we find. We are not just copying and pasting them onto our own t-shirts. That's extremely unethical. We're simply using it for inspiration to help us create new compelling designs for our brands. And what I simply like to do is just type in golf t-shirts right into Etsy and see what pops up.

Very important. I like to go to the show filter side and go down to Etsy's best and then go to star seller and it'll show us very popular designs that are working on Etsy right now. And look how easy this is. It's very simple for us to look at these images and know which designs are working. And we'll start with this one right here. And we see it's in 12 carts right now. So, I mean, and also it's a bestseller, too. Etsy has this nice little tag to tell us what is selling currently on the platform.

And all we're going to do is just take a screenshot of the design. And we're going to do this about 10 to 15 times to find some more winners. So, we'll go back here to the search results. And we see another design right here. This Sasquatch walking in the woods with the golf play here. And we can see that in demand, five people bought this in the last 24 hours. If we think about on a weekly term here, this would be 35 t-shirts sold in the last week of just this design.

This is great. Very simple. A lot of negative space built into it. Just like we talked about when good versus bad designs, negative space built into Squ Sasquatch himself. And again, we're just going to take a screenshot of this to reference later. Again, we are not copying these designs and taking designs from other sellers. Go back to research results. We see another one here. I love the double meaning behind this design.

It's also in 14 carts and it's also an Etsy pick, too. And if you hover over it, it says Etsy pics are hand selected by our style experts to highlight items from shots that have shown quality. It's perfect. So again with this design, we're going to take a screenshot of it. I love the double meaning with the another round. So with goping, it's in rounds and also the martini glass. So for another beverage, that's perfect.

Let's keep moving here. See how simple this is, though. Like there's so many compelling designs. This is another great one here. Life is full of important choices with the negative space built into each of the golf clubs. In demand, 27 people bought this in the last 24 hours. We did this on a weekly basis and that's like 150 t-shirts sold plus in the last 7 days. This is definitely a winning design style. It's also a bestseller, too.

We're just going to take a screenshot of this design and we're going to use it for our inspiration bank. And we're just going to go on and keep doing this. So, here's another popular one. In demand, six people bought this in the last 24 hours. If we took it on a weekly basis, means 42 people bought this t-shirt. 42 units sold. Uh again, very simple. It's a one color design, mix of typography and graphic. We have the golf ball and we have the pin here as well.

What else do we have? We ride at dawn. Look, it's literally great in demand. Four people bought this in the last 24 hours. 28 units sold in the last week. Again, we just take a screenshot. And again, things that we're looking at here, lots of negative space built into the design. One color, super simple. There's not a million colors all over this t-shirt. And that's a trend we're seeing with a lot of these winning designs.

Let's see what else we got here. Again, this is very similar to the other one that we saw above, which is life is full of important choices. So, we know that's a popular phrase used in the niche. Here's another one. No golf today. Three people bought it in the last 24 hours. Again, super simple. One line of text, a stick figure. Very sad that they're not playing golf today. We're just going to take a screenshot of it and use it for inspiration later.

Look at this design. Super cool. 20 views in the last 24 hours. It's like a golf ball with a guy swinging a club on it. Again, using it for inspiration. One color design. Super simple. Not even typography in this design. Again, this is all great inspiration for us as we go to do our research. Again, here's another one that says, "No golf today." It seems like a popular phrase. Very funny design here. Obviously, don't need to talk about this one, but another great play. very classic retro sunset design that has been working for a long time.

And we're just building our bank here, right? We're just going to screenshot a couple more designs here for inspiration. This one, I know heartbeat designs have been working for a long time. Very simple design. Again, one color only. We're going to screenshot it [snorts] and we're going to look for one more design to see uh if there's anything else that's working really well on Etsy here for golf. I like this one, too. 20 plus views in the last 24 hours.

I'm just here for the birdies and a lot of white space or negative space built into the design. And it's cats riding around in the golf golf cart. And you know, funny enough, cats like to chase birds. So, we're going to use this for inspiration as well. And we're going to stop here. That's enough. Um, you want to get anywhere from 10 to 15 designs for inspiration as we do our research. But what we're going to do after is we're going to take all of our winning designs and we're going to put them into our master folder.

And we're going to call these Etsy uh inspiration designs. And we're going to copy and paste all the designs over into the folder. And we're going to use those for our research. Okay. Okay, patterns to look for. Textbased designs, which is also known as typography. Super easy to read, only a couple words, as we saw in the design research that we just did. And it's easy to test variations with that. We can simply swap out words to create new, compelling text designs.

We're looking for clean, readable fonts, and we're looking for simple concepts, which we just saw. And there's just one clear message behind the design. Uh, we're looking for designs with emotions or statements. So, we want the designs to provoke emotions. Are they funny? Are they serious? Are they sad? Are they happy? Uh, and we want a statement attached to the design. We want a clear visual hierarchy. Is it text, design, text?

Is it just design? Is it only text? Um, and we want these hierarchies because it's important when it comes to creating designs. We don't want stuff all over the place because then it's hard to understand what's happening in the design. And the shift I had in the design process, which is so important, is it's not about the design itself. It's not about how good it looks, and it's not about picking the right colors. It's about what the market already wants.

And that's the ultimate hack. It's see what the market already wants. What words are they using? What jokes do they find funny? And then we put our own unique spin on it. And this separates us from being a designer from brand builders. And once I understood that and there was a key fundamental change here. I used to make hundreds of designs before getting a sale and now it's a much higher success rate and research changed everything for me.

And 30 to 50 winning designs for your niche removes the blank canvas shows what your market wants and reveals the patterns to winning design concepts. So now here's where research GPT comes in. And this is the Wescale design and research GPT. and it's an extremely powerful tool that will help do the research for you. It has everything you could possibly need inside of it to find everything you need about your brand. So, let's get into it right now.

Let's add the research that we've just done. So, we're going to take all the SE research designs and we're going to upload them into the W scale design and research GPT and then we're going to ask it to analyze the designs and also help figure out our demographics for our brand. So, all we're going to say is analyze these designs for my golf print ondemand t-shirt brand and also give me a demographic breakdown of the golf niche.

I really want to know who my customers are. That's it. We're going to uh add this information into the GPT and it'll start looking all across the internet to find information about the golf brand. Okay. So, here's a clear breakdown of what's working in the golf print on demand designs you shared and who your core customers are likely to be based on visual styles, slogans, and niche data, key styles, and theme observations.

Golf specific imagery. Okay, so it's just mentioning things in golf. Humor and word play, super important. Lifestyle and identity, you know, designs like another round. It's a great day to play with my balls. Lean into punny golf humor. Humor especially resonates with casual players or gift buyers. Uh visual styles. Many designs are using vintage, distressed, or retro elements. Simple line art silhouettes are popular for versatile color printing and print ondemand flexibility.

Design takeaway: golfers want fun, relatable, and immediately identifiable golf visuals, which is everything we just talked about, not abstract art or subtle cues. Clear iconography golf humor, better click-through rate, and conversions. Okay, so let's hop into the demographics of the golf niche. We have our core golfers, age 30 to 65, majority male, 70%. Identity TE's, pride in the hobby. Then we have the casual players 25 to 45 very mixed gender which is uh interesting gift for golfers 30 to 60 for the age mixed often female buyers very interesting and then we also have the retired golfers too.

Why this matters? Core golfers want designs that say I golf boldly often subtle or classic. Casual players enjoy humor and playful tease. And gift buyers respond to slogans or humor that non-golfers can understand. Okay. So then we have the psychoraphics here. what motivates them, identity and pride, social and humor, lifestyle and passion, community and belonging. All great information here. It even shows us what's trending in golf tees right now.

What specific slogans are selling, visual motifs, which could be silhouettes of swings, minimalistic hearts and heartbeat lines, golf tea, flag combos, vintage badges and crests, comedy, immediate optimizations. You can make clean silhouettes with vintage textures. So, it's telling us how we can make those designs better that we just found, which is super important. These will sell well within the golf man. It's telling us specifically what's going to sell.

Golf and beer and wine, golf and dad retirement, golf and travel and road trips, and golf and humor about bad shots. This is incredibly powerful information. It's taking us down the path on how to create incredible designs for our golf print on demand brand. And again, this will work for any niche. Literally any niche that you type into it. It'll give you all the information you need to know on how to create compelling designs for your brand and what design direction you need to go in.

We [snorts] can even ask it to give us more design direction. Hey, I want some more design direction for my golf brand. So, we asked it to give us some more design direction and it gives us brand positioning and what will fit in the market. and it'll help us choose our lane. And it looks like it's split into three subcultures, which we could even do more research on. But it's classic heritage, humor, and lifestyle, and modern edge street golf.

And it'll give us some visual uh design, style, direction as well, and also subniches that we can target for our designs. There's typography and color palette, product strategy, mood board inspiration, and we can go on and on and keep diving deeper and deeper into each and all of these sections for our brand. And the last thing I would do, so we make sure that we have all this information, we want to just copy all of this information and then save it to a Google doc.

And then we're going to save it directly to our folder that we created for our brand on our desktop. Okay? And now I want you to do it. But here's what not to do. What not to do during research. We don't want to copy designs directly. Again, we're going to run into copyright and tra and trademark infringements. It's just a path you don't want to go down. We don't want to research for more than 2 hours because then there will be diminishing returns.

We want to save 100 plus designs because then if we're just saving all these designs, we're going to run into analysis paralysis. We don't want to skip everbe and guess what sells. We want to spot patterns, get inspired, and create your own versions. So, here's what to do. We want to do the 8020 research action plan, which is set a 60-minute timer. Answer, what do 20 plus of these designs have in common? Write down three patterns, stop researching, and then start creating.

And now you have 30 plus winning designs. You're not guessing. You know what your market wants. But now, when I got to this stage, I hit a wall. I opened Canva. I stared at a blank screen. I spent two hours on one design and realized I needed six months to create a 100 designs. So instead of that, we made an AI tool to help bring your design ideas to life. And within just 15 minutes, you'll have your own designs. Let's create.

I have a confession to make. I am not an expert designer. Far from it. I studied math in college. In fact, many of my designs on my store were generated using AI. Can you even tell looking at these designs? Do any of them look like AI to you? They don't look like AI to me. They don't look like AI to my customers. But here's the problem. Most AI tools are overly generic or you have to be a prompt engineer where you have to be incredible at creating all of these prompts to create compelling designs.

And that's why our team built something different. It's just for generating amazing printon-demand designs. In fact, it's the same tool I use to make nearly every design on my site. And here's the Wecale Design GPT. It's our custom tool that we've built for you. What the design GPT does, it generates designs based on your research. It understands print on demand design principles and it creates production ready files and it works at 100x the speed.

Watch me make five designs right now. Okay, so we're back in the W scale design and research GPT and all we're going to do is ask it for compelling designs for the golf niche. create prompts for create design prompts for the golf niche. And we're going to see what it comes up with. And again, these are all original designs. And it has the design equation, which is the print press, style, and print press style, art style, and mood all baked into each of these.

And this is a great place to start. So, we're just going to copy and paste this swing hard miss easy retro golf humor. And we're going to paste this back in here and ask it to create an image. And before all, we even did the manual research process. Again, we can use those Etsy designs for inspiration, but also this Wescale design and research GPT is really good at finding compelling design ideas for your brand. Again, I just typed in create design prompt for the golf niche.

I even spelled niche wrong. And it created really great prompts for us to test for images. So, as it's creating right now, we're going to see what it makes for us. And this is a pretty good design. It didn't do it perfectly the first time. So, we're going to talk about how to fix this. This miss should be underneath the design. So, what we're going to do here is pull the design, download it, bring it back into the chat, and ask it to move the Miss Easy text underneath the design.

Move the Miss Easy text to the bottom of the graphic. And it should take this text and then put it underneath the golfer. And so, after a couple iterations, we got this the first time, but the text was in the wrong spot. And then we copied the image and then asked it to move the miss easy to the text at the bottom of the graphic which it did but it didn't understand exactly what I was trying to do. And this is common in AI image generation.

So sometimes we have to be more specific when it comes to our prompting. So I said move the miss easy to underneath the golfer in one horizontal line. We have to describe exactly what we want the image generator to do. And it did it seamlessly on the third try. And this is a great graphic because there's only a couple of colors in the graphic. The design has a background which is easily removable. And it's funny, Miss Easy.

You can see he's swinging at the golf club or at the golf ball and clearly missed. And we have our first design already done. [snorts] And we can continue this process creating more designs with these prompts that the Wescale design and research GPT has generated. So we will create another design right now. And remember to ask it to create the image at the bottom and it'll make us another image. And here's another great design and generator.

Remember when we were doing our research that it was a common cross niche to mix alcohol drinking with golf? And here we have par and whiskey design with simple colors, easily removable background. Nice whiskey drink with two golf clubs and representing the two things that golfers like most is golfing and drinking. Another great design for us to use. Let's gen generate another one from all the different prompts we have.

Okay, keep calm and hit bombs. I like this. This is a different style. Let's see what it comes up with. Again, we're just going to paste this into the chat box and then tell it to create the image at the bottom. Okay, so it did a pretty good job here except I think the and is a little small. I think it can be taking up this space. So, we can again have it prompt. So it fixes this. So all we say is the and should take up more of the blank space in the design.

And we will see what it comes up with. And this is also very common. Sometimes it'll forget letters. And all we have to do is it did the thing where it made the text bigger but it forgot to add the D. So all we would say is you forgot the D and make sure you do the parentheses in and it should fix it this time. And the last thing I want to do with this design is shift over the and hit because it's a little off center here.

So, shift the and hit over to the left to fill that white space. So, as we can tell here, prompting is not perfect. Same with image generation. It does take some tweaking and toying with to get exactly what we want. Uh, but most of the time it does perform well and will give us the image that we want directly out of the gate. But I think it's important to showcase here what happens when it doesn't give you the exact image you want the very first time.

Okay. And we finally got what we wanted. Again, this will look great when we remove the black background. Let's do one more example here of creating a design. We're going to come back up here and pull one of the prompts that it made and we're going to do for freedom, which is a funny play on, you know, American patriotism here. So, we're going to create this design real quick. Copy and paste the entire prompt in and ask it to create the design.

Look at this design. This is an incredible design. This is super simple. Tons of negative space built into the design. The eagle looks great. It's holding a golf club. Says for freedom. It's a mix of golf and patriotism. This is an awesome design that you could use for your golf brand. Incredible design and it made all these designs extremely quickly. Let's pull this other one here. All right. And for our fifth and final design for right now, create an image.

And we'll see what it comes up with. Okay. So, we got our last and final design. This is a nice mix of that retro style targeting that older demographic here. And the text looks looks great. Retired, but still driving. Everything's spelled correctly. We can easily remove the background of this design. And this is our fifth and final design. And just like that, we have five designs created for our new print on demand brand.

So, what we're going to do is we're going to download all of these images that we created. Okay. So, now we have our designs on our desktop and we have to create our folders to make sure we stay organized. So, we're going to create a folder in our master folder here and we're going to start dragging and dropping these in. We know this one is the swing easy miss hard design. As we can see right here, swing hard miss easy.

We want to rename the file so we have it the correct name. Swing hard miss easy t-shirt. Then we're going to rename this as well. Swing hard miss easy t-shirt. This naming convention is extremely important. You have to name all of your folders like this so it's easy to understand what design is in each folder. And as you have hundreds of designs in your folder, you'll know exactly where to go for each design. So, let's create the next one.

This is the par and whiskey t-shirt. We're going to pull that right in here. Move anyway. And make sure we rename the file as well. We're going to do this for all five. And hit bombs t-shirt. Move this in here again. Make another folder for freedom t-shirt. Move the design in. Rename the design for freedom t-shirt. Nice. And then one last one. Can name this one retired and still driving t-shirt. Going to pull this last design in here.

Move. Anyway, go in, rename the design. There we go. And then we can clean this up. And we have our first designs all created and ready to go. Before you start creating, remember, most people slow themselves down. They second guessess everything and they ask themselves, "Is this good enough? Will people like this?" Stop. They treat designs like precious art. They're not. Think about it like this. You're a translator, not an artist.

The market is speaking. You saw it in your research. Now you're translating that into designs. You're giving them what they're already saying. Just make them and let the market decide. Here are my five design principles I use when creating. Follow these and you're good to go. Simple is better. readable from 10 feet away, one clear message, text space works better for testing, and simple or muted colors. Here's how I apply them.

When designing, use your research. Keep colors one to three max. Use typography and graphics. Spend 5 to 10 minutes max per design. And most importantly, have fun. And make sure to never make these three mistakes. Use copyrighted images or logos. Again, I highly cannot stress this enough. Do not steal other brands designs. This is a no-go. Too many colors and design for yourself. You never want to make designs for yourself.

All of your design should be based on research and come up with random ideas. Again, this will not go well for you. Or forget about your research and then just design without it. Now, I want you to do it. Pause the video here to make your first five designs and have fun with it. Now we're making them print ready. Making them print ready in Canva. Upscale the image. Remove the background. Clean up any issues. Download to desktop.

Okay. So now we're inside Canva to clean up our designs. We're going to come over here to create. And most importantly, we want to do custom size. I like to do 5,000x 5,000 for the designs so we have the proper DPI when we go to print the designs. So, we click create design. And all we're going to do here is upload all the designs that we already have. And we're going to go into our folder and we're going into the golf designs and the untitled folder.

And here is all the designs that we have. So, we're going to drag and drop these in one by one. Okay. So, we're going to name our files golf brand designs 5000x 5,000. So, we know these are the upscaled versions. And we're going to upload them here, which I've done already. And we're going to start dragging and dropping these into Canva just like this. We want the image to take up the entire space for each one. Nice.

And then all we do, and you will need Canva Pro for this, but you will just remove the background for each of these images. And Canva does a really nice job. And already this design is ready to go. But we don't have anything else to do here. We can immediately upload it. Let's double check here with the t-shirt though. Okay, so the t-shirt was the background was removed for it. So we actually want the t-shirt color here.

So all we would do is zoom in and add the t-shirt color back in. And all you do is go to the background and then you just click restore here as I'm filling the color back into the t-shirt. Very simply like this. So, we want to be careful that we don't bleed over into the background that we just removed. Just like this. Make sure we get all the edges here so it's all included. Get the sleeve right here. Cool. Looks like we got everything.

And I actually want to do the golf ball here too because why not make the golf ball easy to see on any t-shirt color. Going to add the color back in. Make sure we get all the way around on the edges. And there we go. See? Everything's ready. It's ready to go here. And then we just do the same process for each one. What I think will happen here is probably these clubs might get removed and maybe the t-shirt, but we'll see in a second when we remove the background.

We can click edit. Yep, the t-shirt was removed and also the the golf cart itself and some of his fingers, too. So, we're going to fix that now. And we're going to click restore and then start adding the color back into his face and also the t-shirt and the golf cart, too. So, we're going to add this color back in. I'm going to leave the glasses out for this and add the color back into his shirt. All added back in right here.

Get the bottom of his shirt. Make sure we get his fingers here, too. We can move the size down a little bit so we don't bleed over into the rest of the image. Get his fingers. Those are all good to go. And now we'll do the cart, which we can increase the size a little bit and start filling this back in. Again, it's super important to make sure that you're careful in this process so you don't accidentally miss anything you want to read back into the image.

So, we're going to do over here all the way to that corner. Shade this in. Blow this back up a little bit. Add this back in. I want his foot to show a little bit here, too. Get that. Come over here. Get the back of the golf cart. Get this all into the image. Just like that. All this. Nice. I'm going to do the wheels, too, because I think it makes the wheels pop a little bit. And then we're going to do the top of the golf car, and we'll be done with this design.

So, we'll get all this added in. Make it a little smaller because we don't want it to bleed over. You can even zoom in more to make it easier. Color this all back in. Nice. That looks great. And then we'll do it over here, too. Oh, we need the golf clubs, too. We almost forgot. Let's get these. Do this. Perfect. And it's good to go. All right, that's ready. Now, let's do this one. This one should be super simple. Done.

We don't have to do anything else. That one's completely done. This one should also be super simple. Done. And lastly, let's do this one, too. Okay. So, we're going to add all this color into the eagle. Make sure that we're careful that we don't bleed over. Add this color back in. Get it all on his face. Nice. We're good. Then we'll do the tail. Can zoom in to make it a little easier. I like to do it in like big strokes first and then go back in with a smaller size to get all the tiny pieces over here.

Get this all in. Nice. Almost there. Cool. Uh, fill in his claws a little bit because it looks like we lost some color. And this is where you want to be careful to just make sure that you're looking at every aspect of every image you make cuz sometimes there's parts of the background that are removed that we don't want. [snorts] And then we go lastly here to the pole or the shaft of the rod or of the club and we'll fill this all in.

Nice. Almost there. And done. Then we just do a quick double check to make sure we didn't miss anything. Click done. And it looks ready to go. Actually, I want to remove that little piece right here. So, we're going to go back in because it's some extra hanging graphic that we don't need. And we're just going to erase this. Get rid of this. Nice. Perfect. Let's stay organized by naming them. What should we name them?

Keep it simple. One to two words max. If you're not sure, drop the design into design GPT. Ask for two to three words name suggestions and save to your organized folder. All right, there we go. And you want to make sure that you name each of these. Again, the same thing for freedom t-shirt. Keep calm and hit bombs. T-shirt par and whiskey. T-shirt. Make sure that we spell everything correctly. Retired but still driving.

T-shirt. And then swing hard. Oh, swing hard. Miss Easy t-shirt. Perfect. So, all these designs are ready to go. They're upscaled, ready to be put on t-shirts. And all we do is click this share button in the top right. Click download. Make sure that transparent background is checked. And then we just download all the images into one file. It'll be a zip file that we can open and then add to our folders. Perfect. Okay.

So, we have the files downloaded onto the folder and thankfully we have everything already set. So, we can start moving these images into the correct folders. Move. We can replace it if you want to because this is the correct version. Uh, move this in here. Move par and whiskey. Put this in here. Move. Keep calm and hit bombs. Move. Oh, it didn't get moved into the folder. Let's drop that in here. And for freedom t-shirt, move.

And you can replace it because we're swapping these out anyway. Nice. So, here's the old one. Here's the new one. We don't really need this image anymore. Also, it's already in Canva. That'll be saved in there. Um, you can keep it if you want, or you can just put this into the old. And obviously, you'll know that this is your upscaled image because the background's removed. Same with this. put this into a different folder and put old.

Pull this in here. And then you have your design file right here. And again, we remove the old one. We don't need it. This is the upscaled one. And then we have this last one here. We can take the old one that isn't upscaled and still has the background. Drop it in here. And now we are super organized. And all of our upscale designs are in their respective folders. And now you have your first five designs. These would have cost $100 or more to outsource and taken days.

Most beginners launch with 10 designs. And here's what most people don't understand. Imagine going into a Nike store and they had 10 products in the entire store. Do you think their customers would be confused? Absolutely. Anyone that walked into a Nike store and only saw 10 products would think that Nike is closing down. And here's a survey of our 10K plus sellers in the W scale community. And we're looking [snorts] at the distribution of live designs on their site.

And as you can see here, a vast majority, over 52% of them have 250 to 500 designs on their site. And you can see there's a nice varied distribution here, but a majority of them have over 250 designs. And they're all they all have done over 10K in sales. And that's why we're making 100 designs. Good. The bad news here is, and let's talk about bad news bears, is that took them a ton of time. But the good news, these AI tools only became possible in the past few months.

It's brand new here. And what used to take 3 to four weeks, we can now do in an afternoon. 100 designs that would have cost thousands of dollars in one sitting. And that's the advantage you have right now. Next lesson, we're going to scale to 100 designs. Let's do it. As we move into creating our 100 designs, I just wanted to show you what 100 designs can do for you. For me, Sloth reached $10,000 in sales with 100 designs.

As you can see here, it's a little over $10,000 in sales at $11,467. And you might be thinking, doesn't a 100 designs take forever? I just made these 100 designs in a few hours using the tools you're about to get. Why 100 designs and why not 200 or why not a million? Why not a billion designs? And let's talk about why 100 and the math that comes with it. And from our experience, it's 5 to 10% of designs become winners.

So having 100 designs gives you 100 chances. And that's 5 to 10 potential winners. That's your foundation for $10,000 in sales. And think about it like this. 100 is the magic starting point. It used to take weeks to 100, sometimes even months working with designers. And now with our tools, you can do it in an afternoon. 100 is where testing really begins. It's not the end. It's just the beginning of our design creation process.

And 100 designs equals a larger audience. Let's think about it like this. If we had two shops and on the left here, the one only had five designs, people would be really confused when they show up to the shop. versus the shop with a 100 designs. It looks like it's completely full and an authentic brand. People are going to line up outside the door to shop with that brand because there's so many different choices and options for them to pick from.

And here's what 100 designs does for your store. Straight from real customers from Sloth Hiking Club. You can just see some of the reviews that were left by my customers. Julie, for example, very easy and fun looking at the wonderful items you offer. Beverly said, "Lots of choices," which is amazing feedback. obviously showcasing that having a lot of choices does work. And Pamela even said wide selection and a fun website which showcases having all these different designs, a whole bunch of options for people to choose from is a big factor when it comes to our potential customers.

And 100 isn't as many as it seems. We want to be like Karen here. Karen's in our community and she created 1,025 designs in 5 weeks, which is an incredible achievement. But it just shows that all the volume that comes with design creation just gives us that many more chances to find winners. And here's how we're going to get there. We're using design gem batch. This combines all the AI skills we just learned. And I want you to watch me do it first.

Then you can do it yourself. Okay. So, we're going to do some bulk design generation. And the best part about this is that we have this tool, the W scale design gem to help you with this. And the way you're going to get to it is by going to gemini.google.com. Also, the direct URL for the gem will be available in the free community as well, so you can access it immediately and start using it as soon as possible. But you're going to want to go to gemini.google.com and sign up for a Google Gemini account.

But the best part about the Wcale Design Gem is that all of the research is baked into the gem. So really all it is is just typing in golf or whatever your niche is and typing in designs and it does all the hard work. You can also pull in that research from the W scale design GPT if you want to use that for inspiration or help Gemini with some direction. But the gem is extremely good at creating compelling designs. And I recommend doing a split screen as you're doing this because the gem is just for prompting and we want a separate screen for image generation.

If you don't know how to do split screen, it's on Google Chrome. All you do is go up to the top where your tab is and you just click arrange split view and it'll let you add tabs to split screen for your internet browser. Okay, so let's start it. Let's do golf designs and let's see what it comes up with. Again, this gem is incredible at creating designs. It has all the information you would ever need. It also does research as it is learning about your niche as well.

So it knows the compelling slogans and types of art styles that work well in your niche. So as it's generating the prompts right now, again, the split screen is really important. So we can just copy and paste the prompts that come out of it right in here to generate. Again, this doesn't do a good job of generating images. I highly recommend it. Do not generate images inside the same W scale design gem. It's going to slow it up and also it's not going to produce the same prompts.

Just try to avoid it. Do the split screen. have one set for just image generation. And specifically, let's make sure that we're using Nanabanana Pro because Nano Banana Pro has better image output than just Nano Banana. Cool. So, we have some information here and it created our prompts. All we have to do here is just copy this entire thing and we just copy and paste it right in here. And you can go ahead and read through the prompts, but these are proven pieces of information that Google Gemini has gone and found on the internet. does the research for you exactly the way that you would need to to find compelling designs for your brand.

So, we can just start copying and pasting these. Also, you can read through them, too. If there's like specific prompts that you don't like, you don't have to use them, right? So, you can read through these, but for the example here, I'm just going to be showing all of them and then showing you how you can generate more prompts from this. So, we're waiting for this to generate, and we will then copy this next variation over after this generates.

Because we can't paste multiple prompts at the same time, we have to wait for each image to generate. What we could do here is if we're waiting, we can ask for more prompts. Give me more golf prompts. Oh, I really like this style right here. The gaming 8bit pixel art style for game over with a golf ball in the water. I think that could do really well. I myself have found some success with gaming/niche crossovers cuz so many people game at this point.

It does work pretty well. any kind of like futuristic things kind of like you know something related to the computer or something technical related to your niche where they can kind of bring both into one spot is normally the best of both worlds. So I kind of want to see what it will prompt when I do this. Normally this is a lot faster. I think that it's a little slow because I am screen recording. So yours will be a lot faster.

Normally it only takes a couple of seconds for these images to output. But we will keep waiting to see what comes out. Maybe we'll just pause it and try again. There we go. Weekend hooker. Slice it like a pro. That's pretty cool. And again, you can just start copying and pasting these over. Google does the hard work for us. It knows the slogans and words that are common in the niche. It can go and do that research. So, we can heavily rely on this.

But again, it's best to use your research, too. If you know there's specific motifs or interests that cross over, you can tell Gemini, "Hey, golf times beer." Oh, this is a great design. This is such a good design. I think this would sell really well. Game over. Press start to retry. So good. And you see the golf ball hitting the water like 8bit kind of style. So good. But yeah, you can do from all the research you found in the Wii Scale design and research GPT.

All you have to do again, you don't have to type in fancy prompts or anything. You can just do golf times whatever items it told you. Um, and we should find pretty good results from this. Again, Gemini is doing all this research for us and we can quickly create 100 designs. Makes it simpler than ever before. Let's see what this one is. This one looks cool, too. Copy and paste it right into the other Gemini tab. And again, we should get some really good designs.

And you can do these for each of those motifs or styles that you found using the we scale design research GPT. For example, we found that golf times cigars was another popular item in golfing. This is pretty cool, too. The 19th hole social club serving birdies and bruise. Pretty cool design. Even if you didn't like it like this, you could say, "Hey, give the design a grunge effect." So it's not so, you know, so it's not so much ink in the design.

I think this could look really cool with a grunge effect. Oh yeah, that's a great design. That looks so good with like the grunge on it. You probably even fade it a little bit. Looks so good. Let's do this cigar one now. We have a couple of one. And each one of these gives you like so much different styles, too. So, we have like a proven performer from the golf niche, which is things that normally work well. And then we have some style shifts.

So, it's not like all the same styles. As you can see, these are two very different art styles. Again, with this one, it's a different art style. And we want that on our site. Again, this is okay. Not the best. I don't really like the frame here. So, I would probably get rid of the frame cuz it just doesn't make sense on a design as we saw when we were looking at good and bad designs. But this stogies and bogeies looks pretty cool.

I would even get rid of this premium golf cigars at the bottom too when I was editing the design. And stogies and bogeies with the cigar and the ball look looks pretty good. Yeah, that looks great. That's a great design. Let's see how this one does, too. But you can just see how quickly you can make a hundred designs now, right? It doesn't take us hours and hours to make designs uh or even days. It it takes a couple of hours now if that.

You know, you could probably make a hundred in like 2 hours at this point, which is incredible speed compared to where we used to be when it came to creating designs. Oh, that's cool, too. Yeah, that's cool. It looks like there's like a drum attached to the golf club, and you could just remove that, too. So, we could quickly What else do we have? We know that when we were doing our research, it said that golf time skeletons was cool.

So, we'll see what we can create there. And you want to just go down through that whole list that we saved. Remember when we did the Wii Scale design research, and it gave us a whole bunch of information, different motifs, animals, and that's a great design. Animals, um, things that golfers normally like on their t-shirts. You can literally run through that entire list and then start doing your niche times whatever is popular in uh you know your research.

So we'll make another one here. And look how fast this is. We're just cranking through designs. They look really good. You know, we obviously just clean up these backgrounds in Canva and then start putting them on our t-shirts. This one's great. I think this is a a really really good design. Oh yeah, it's another great design. Till death do his Us par. Great design that does that re research. You can even pull the research from here too.

Like if you wanted to do dead head times golf, rubber hose times golf, anatomical study times golf, you can use the information in here to create more designs. Skateboarding times golf. Let's see what we get here. Yeah, this design's pretty good. I would probably change up the text. It doesn't really make sense to me, but you could go back to the research GPT. You could even take this image and plug it into the research GPT and ask for better text for the image.

Again, I think this one would look better with some more grunge on it as well, so it's not a big solid design. And again, add grunge effect to the design. I wanted to try this one though. I think this will be really good. Again, if you don't want to use just Gemini for prompt generation, you can also use the W scale design GPT to generate as well. And we go to the W scale design and research GPT make me golf prompts.

And it should be able to do the same thing. It should give you some really good prompts that you can either use here to create designs or you can take it back into Gemini. I like to play with both. I think chat GPT and Gemini give vastly different styles in image generation. So something that might look good in the W scale design GPT might not look as good in Gemini or vice versa. So it's definitely interesting to play around with both.

And I would recommend doing both. Let's go back over to Gemini. Added a little bit of grunge, but I would probably want a little more grunge here. But let's try this other design here. Again, I would still try this design, but just change the text and make it more golf centric. though it's on brand here. This is an interesting style as well. Rubber hose cartoon style. This was a, you know, early Mickey Mouse style. It's no longer copyrighted.

Again, I wouldn't do anything with Mickey Mouse, but the art style is no longer copyrighted. So, definitely can play around with this art style now. And that's cool. This, look at this. This is a great I love this design. This is such a good design. I would get rid of the box. It doesn't need the square. You can easily take that out in Canva by just erasing it. But I would definitely try this as a design. Let's pop over to the W scale design GPT and see what else we have in here.

But in this one, we can ask it to just create the image just like we did before. It doesn't have the same effect like it does in Gemini. You can create the images inside the GPT and there's nothing wrong with that. Let's do some animal some animal designs. But again, there's there's it gives you new information every single time. all these different different styles you can try that I would highly recommend trying. Again, this is based all on recent data that Gemini is finding that is working for print on demand.

So, definitely recommend trying this along. Again, I can't say this enough with using your research as well. Very interested to see what this design does. Oh, this is a cool design. Very cool design. Again, I would just get rid of this background, which we can easily get rid of in Canva. And [snorts] another one, vintage mascot bear. Animals normally work well when it comes to designs. Everyone loves animals. This is a cool design, too.

I really like this design. Again, we just remove the background. Um, it's nice and square. There's a ton of negative space in it. And this is how we do this, right? Like, we've generated a bunch of designs already. And we just keep doing this and we will quickly make our 100 designs. So across the two tools we're, you know, this is funny, too. Barely breaking 100. Let's see. We have this as well. So I like to do this paired with the research.

So make sure that you're also using your research. what you find on Etsy, what you find on Amazon, wherever you're researching. You can also use that information to create designs. You can also upload the designs. For example, the ones that we found from our research. Let's go to the golf brand Etsy inspiration. Let's say it's this one that we found. Or let's do this one. Make me some prompt variations of this image.

And again, we don't want to just use this image, this copyright. We don't even want anything that looks remotely similar to this image. Again, it's just unethical. We don't want to do that. And you can do this with all of your research images as well. So, there's plenty of options when it comes to creating designs. See how this one came out. This design's okay. I would probably remove the background. And also, there's some gradient in here as well, which I would remove.

Something interesting. Chat GBT can remove designs and Gemini cannot. Okay. Okay, so it took the image and says, "Here's four strategic variations based on Bigfoot golf concepts from your reference image. The walking Bigfoot pattern is the dominant motif. Often adapts to carrying different objects, leaves in birdies, finding fairways, Sasquatch Hills, golf club, hide-and-seek champion. Okay, let's see what it makes us.

And this will be interesting cuz all four of these prompts will be around this design that we uploaded. And then we [snorts] would just pick the one that looks the most compelling for our brand. This one's removing the background right now. But as we're switching back and forth from these tools, we're just creating so many new designs for us to test for our brand. This is so simple, so exciting. I love this. And looks like it still has that blue tint.

I think Canva would probably be able to remove that. I think it would see it as the background and get rid of it. Let's go back [snorts] over to Gemini. This looks pretty decent. It's different from the other one. Um, as you can see, the trees are different. The Bigfoot is different. The golf clubs are different. So, that's completely different enough from this original, but let's see what else this makes. Let's see here.

I like the retro uh like grunge effect in there, too. This is a good looking design. And there's a bunch of different variations in here, too. Oh, this design looks so good. And if we remember our five design principles, this all fits in here, right? It's easy to read. You know, there's not stuff all over the place. Bigfoot, you can see he's on the golf course. The alien uh UFO is sucking up the golf ball. This is a great design.

I think this would work really well. There's negative space built in. It's just one color, right? We don't want like a million colors in a design. It fits the bill easily. just remove this design and it's good to go. So, as you can see here, this is how easy it is to create designs with Gemini and the Wcale Design Research GPT. So, make sure you're using both tools as you create your designs. Now, let's prep our designs.

And it's going to be the same exact way we just did before with the five designs, we're going to do it in bulk. Okay, so we're back in Canva. And just like we did with the first five designs we made, we're going to do the same exact thing for [snorts] the next 100 designs or I guess the next 95 designs because we already did five. So we're going to upload our designs. And now I'm going to download all those designs and upload them.

So, give me a second. >> [snorts] >> Okay. So, after we've created our designs, and then now we're going to prep them inside Canva. And all we're going to do is just like last time, we're going to upload those files. And they might be on your desktop somewhere. That's where you save them. And then we're just going to load them into Canva like we did prior with our first five designs. Then I'm going to walk through the process of prepping them like I did for the others.

Okay. So, just like before, we're going to add our designs into Canva. Make sure that they're the full 5,000x 5,000. Remove the background. Nice. That looks good. I want this design to take up a little more space because there's that extra white room. Make sure it's centered. We're good. That's it. It's literally design ready then. [snorts] Or it's ready for print. And then we'll do this one again. We'll just drag it so it fits the entire block.

Remove the background. Good. It's ready to go. It's this e It's literally this easy. It It's It doesn't get any easier. And we'll do this last one here, too. Yep. Looks good. I'll do one more because I really like this design. I have a lot of hope for this design. I think it'll do extremely well. Looks good. It looks like there's a little bit of um add some color back in here. Yeah. See how it's missing a little red there?

We want to make sure that that is included in the design. So, we just add it back in just like that. Same with the A over here. Sometimes they're not all straightforward. And we just want to be as careful as possible to not include any of the background. Again, it's missing a little bit of the R over here. We just fill it back in just like that. And we want to remove that little block right there. Get rid of that. Get rid of some of these artifacts.

Nice. And it looks good. could probably fix up this O or the start button right here. So, show original, restore. Yeah, see how some of that was removed. So, we can restore this again. You want to just be careful if you get in that black line. If you do the outline like that, you can always just come back and easily erase it so it's not there anymore. Just get rid of that. Some over here. Then we come down here and can get rid of this, too.

We're good to go. That looks great. Again, this design would look good on a