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Jack Craig · @jack_craig
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viewers and I wouldn't worry about selecting a niche with the highest RPM for my channel the amount of money I make for 1 000 views is equal to two cents for high paying niches such as education and finance you can achieve RPMs as high as 8 cents although you will find it much harder to get these
Said at 1:32
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take you through the entire process of creating a short and actually the short I create in the video now has over 38 million views so you will learn a lot now let's look at the channel performs the channel reached 230 million views over the last 200 days and if I change
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now let's look at the channel performs the channel reached 230 million views over the last 200 days and if I change the time period to where we began uploading you can see I uploaded 60 shorts within the first 30 days I recommend you try push yourself to post
Said at 4:39
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Words
1,531
Runtime
7:12
Speaking pace
213wpm
Reading time
6min
213 words per minute, above the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
after 200 days of uploading YouTube shorts I'm now earning 400 a week at 400 000 subscribers it was only 90 days ago when I was shocked to be even earning 10 a day from YouTube shorts and if you tell me back then how much I'm earning now I wouldn't have believed you here is everything you need to know so you can achieve my results principle one don't stop uploading shorts when your channel goes viral this might seem obvious to you but personally I was so focused on earning money that when I reached this goal I felt like I had accomplished YouTube shorts
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What this transcript is
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after 200 days of uploading YouTube shorts I'm now earning 400 a week at 400 000 subscribers it was only 90 days ago when I was shocked to be even earning 10 a day from YouTube shorts and if you tell me back then how much I'm earning now I wouldn't have believed you here is everything you need to know so you can achieve my results principle one don't stop uploading shorts when your channel goes viral this might seem obvious to you but personally I was so focused on earning money that when I reached this goal I felt like I had accomplished YouTube shorts as a result I have been uploading inconsistently and this has negatively affected my channel because even if your shorts do go viral they will stop getting views at some point so I recommend that you set a goal of trying to achieve 1 million subscribers within a year of starting this might seem like an ambitious goal and I don't blame you when starting my channel I thought I would only be able to reach 100 000 subscribers within one year but it only took me 60 days to reach this because one thing about growth on YouTube shorts is that it's exponential principle 2 don't and go to my channel and copy the exact Style on my shorts because there are so many viewers doing this you need to understand why videos explaining how I've made money with football shorts have been viewed over 1 million times and while it has worked for some channels there's hundreds of channels that hasn't worked for because it's now a very saturated topic so I do recommend you select a niche that interests you and one that is in high demand this is what I did in the football Niche I saw shorts that had very high view counts with no form of editing and over time I developed my own style that was focused on engaging viewers and I wouldn't worry about selecting a niche with the highest RPM for my channel the amount of money I make for 1 000 views is equal to two cents for high paying niches such as education and finance you can achieve RPMs as high as 8 cents although you will find it much harder to get these High View Counts from these niches so I wouldn't worry about a high RPM if you're not interested in the niche principle 3 when you upload your shorts don't focus on the details because none of these affect your performance looking at my highest viewed short with 60 million views I had a simple title and description I keep it simple for all of my shorts because you don't want to distract viewers from your content and you want as many audiences to understand it I don't adjust any of the other settings because I've tried changing them all before and they don't affect performance although if you're creating shorts for the first time just make sure your category is set correctly if you're wondering about what time you should upload your shorts I have uploaded at every time around the clock and I haven't noticed any difference in performance YouTube even knows that upload time is not known to affect long-term performance principle 4 after you upload your shorts you won't gain any views for a period of time then your views will Spike but then go back to a flat line this is something that's so discouraging about starting a new channel and might not make any sense over time you will become familiar with this because looking at any of the viral shorts on my channel they all Flatline for 7 to 30 days before being pushed into the algorithm no one can prove why this happened into shorts but I think it's YouTube testing your short to a small group of viewers to see if it's a good shot principle 5 long-term success on YouTube shorts is not luck I uploaded eight shorts on my channel before I had a viral short and at first I thought it was all work but I did upload another 39 shorts that all got less than 25 000 views which made me realize that I should go back and study the analytics of the viral short the difference that I noticed was the average view percentage was 83 and compared to all my other shorts this was very high I found two techniques that I accidentally applied to the short to make it have high average view percentage and ever since learning these techniques it has allowed me to consistently upload viral shorts technique 1 create shorts that have frequent edits to engage your viewer I learned about this after noticing I had text edits graphics and sound effects every two seconds across the entire short to keep the viewer engaged both visually and auditory along with this I've been adding my first edit just after the short begins because you want your viewer to stop scrolling on the feed as soon as they hear and see your short technique 2 make your short appeal to the largest audience possible I noticed the show was dedicated to one of the most popular football players and it was just his funniest moments the funny moments appealed to a much wider audience compared to my traditional content that was only aimed at football fans who were deeply involved in recent events also try not to use words within your edit so you can attract audiences that speak other languages if you want to learn in more detail about how to apply these techniques to your shorts check out my other recent video where I take you through the entire process of creating a short and actually the short I create in the video now has over 38 million views so you will learn a lot now let's look at the channel performs the channel reached 230 million views over the last 200 days and if I change the time period to where we began uploading you can see I uploaded 60 shorts within the first 30 days I recommend you try push yourself to post at a similar frequency as you will find out what works within your Niche much faster just like I did with this short here this was my first viral show which took 13 days before it started to go viral it made my channel reach a peak of 500 000 views per day and then another peak of 600 000 views as I mentioned in principle 5 I did upload another 39 shorts before I went back and studied what worked in my first viral short after learning about those two key techniques I applied them to these two shorts here and then to my surprise the shorts didn't immediately go viral and we were averaging around 30 000 views per day and if we go down we can see that both of these shorts were in fact outside the top five performing shorts during this period And if I click on both of the shorts you can see they both did go viral after around 30 days of being uploaded because as I mentioned in principle 4 shorts don't immediately go viral now back to the overall analytics we can change the time period to Lifetime and it was here when those two shorts started to go viral and we reached a peak of 970 000 views per day but these first two peaks looks so small on a lifetime view compared to the numbers we have been pushing recently where the channel has reached Peaks up to five to six million views per day and then to another Peak to around four to three million views per day this lifetime view really highlights principle one where I said you should be consistent in your uploads there are these large gaps at the bottom here where I wasn't uploading and this has caused the slow periods of growth for the channel which you shouldn't try to replicate looking a bit deeper into the analytics we can see that watch time subscribers and revenue all follow the same Trend and for Revenue you can see the channel wasn't receiving any revenue for the first 50 days because we had to reach the YouTube Parliament program threshold but once into the program the channel was averaging anywhere between ten to three dollars per day before reaching the peak of 162 dollars per day now the channel has been earning anywhere between 70 and 30 dollars per day here is the rest of my analytics if you're interested in any of this information just pause the video and have a look my goal with this channel now is to follow these principles so I can reach 1 million subscribers before the end of this year in my next video I'm going to create new short channels in niches that I'm unfamiliar with and apply the techniques that I've been teaching to prove once again that they work
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