Submit App to Apple Store Tutorial in 2026 transcript

Submitting your app to the App Store can feel overwhelming, but this tutorial breaks everything down step by step. In this video, you will learn how to use App Store Connect, write the perfect title and description, and follow the essential submission guidelines. I will show you exactly how to publish your app or game to the App Store, even if it's your first time. By the end, you will understand screenshots, metadata, review rules, and you will feel confident submitting your app for review.

Make sure to check out my Cyber Monday sale. Go ahead, the link is down in the description if you want to save big on Swift UI products. Now, today we are going to talk about how you can submit an app to the app store. Uh, in the previous episodes, if you're interested, go ahead and check out the second link in the description for the whole playlist. The previous uh episodes we talked about uploading to the app store like your code and then testing it out through test flight.

Today we are going to uh teach you how you can actually submit for review on the app store. So uh let's just go to the developer portal. So developer.apple.com click on account and uh of course you uh do want to sign in. There we go. What we did previously is basically uploaded a build. You know, a dummy build. Anyway, uh it's under App Store Connect app. So, let's click on there. And uh we just waited for test flight also to process it.

Once that's done, you have a valid build available on App Store Connect. So, let's just select upload to the App Store app. You know, it's kind of a catchy name for this tutorial. And let's just go through how you can finally click on this add for review on on app store. You have to have a team review it. And um this is the way of doing it. It takes roughly around two to three days. It depends of course but you do need to submit for review.

So this is what we are going to do as the last step. Add for review. This button is going to be clicked. Okay. For one day only, you can unlock 22 premium Swift UI products worth 8,000 plus for just $1.99. This is the ultimate all-in-one Swift UI developer bundle. Components, courses, tools, templates, navigation system, flickers, animations, encryption, placeholders, and full access to Swift UI camp starting December the 3.

Everything you need to build professional apps faster, cleaner, and with total confidence, all in one place. Whether you want to level up your dev skills, ship apps faster, or finally feel in controlling Swift UI, this Cyber Monday deal gives you everything advantage or the lowest price of the entire year. Only $1.99 today. The sale ends soon. Grab the link in the description. So, it starts off with your version. Prepare for submission.

This version, let us go through uh the list one by one. So, previews and screenshots. Uh, if it's an iPhone app, you want to add in free up to free app review previews and up to 10 screenshots. Now, what I would recommend is that you take all of those 10 screenshots. Of course, make sure that the sizing is correct. You can click over here to just see uh all of the required sizing and at least one app preview. You could just add more if you know uh it makes sense. just have that video pop up as the first one on as you know your previews and screenshot.

If your app is also available for iPad then just add also the resources for the iPad and same goes for Apple Watch. Okay, next up is this promotional text. Now uh once you add for review and the review team will approve your version of the app currently just the first one of course you will not be able to change anything no description no keywords but this promotional text. So this is going to be u editable. So uh keep in mind that you might want to change some stuff do it under the promotional text.

Next up is the description. Again, every description and all of the other stuff can be changed only when you submit a new version of your app. Keywords, as you can see, there are 100 characters available. You add a comma, but for the next keyword, do not add a space. So, you have u uh u those extra characters in there too. Support URL, marketing URL is optional. Version 1.0. zero currently. But if you like we did in our uh build if you you know what we uploaded you we just set it to 1.0.1 make sure that is the same.

You will not have that many issues. You know the review team will say oh it's okay but make sure that you're not going to have any bottlenecks over here. So version the same as you have it on your Xcode project. Copyright you add a copyright right over here. By the way, the copyright symbol is option G. And um you know that's that's what you want to add in here. Writing app coverage files if that is the case. App clip iMessage app.

If that is the case, you can just add it in there. We don't have those. So um that's fine for our case. And then maybe one of the most important parts of uh submit, you know, preparing for adding for review is to add the bill. So let's click on the plus either on the add build button and [snorts] all of your builds that you uploaded will be populated right over here. We have only one. So we're just going to select it.

Click on done. And there we go. And as you can see the app icon has automatically been fetched from that build that you have uploaded. That's why we need it to provide our app icon inside uh the Xcode project game center if that is available. Uh and then app review preview information. Now you do have to add in your contact information that's fine but there is this checkbox like sign in required and username and password.

Now some cases you do have username and password maybe email and password you could just add them over here. If you don't have sign in uh requirements then just uncheck this and that's fine. But if you have let's say sign in with Apple only then just add it here dummy dummy and then inside the notes explain my app uh has only sign in with Apple. So that's a good note. Also, if your app has any specific, you know, needs or anything that you want to share with the review theme, you should add it under the notes.

And if that is the case, you can add also attachments. And finally, app store version release. Now, the se the automatically selected one is the automatically release this version, which means once the review theme approves your app, it will automatically be released on the app store. Now there are also two more manually release this version which means after the review team has reviewed the app and say it's fine then you will need to click on a button so it will be live on the app store and finally we have this automatically release this version after app review no earlier than and then you just add in your date over there.

Okay, before uh of course you want to click on save uh whenever uh you add a new thing, but before we add for review, there are some other stuff we need to also consider. So let's take a look at the under general app information. So here is our title. You might want to change it, but it has to be unique. It must be not included on App Store Connect. So if a name is occupied, it's done. Of course, you might ask for it if you have copyright issues or something like that.

But this name has to be unique and it should not be on the app store. Furthermore, it should not be as um you know prepared for submission app on other developers app store connect account. So, uh, it has to be really unique subtitle, you know, just add in your subtitle and then under general information, there's bundle ID, SK, Apple ID, all of that stuff. Most importantly, you want to choose your category, primary and secondary.

So, ASO would be much nicer. If uh the standard Apple license agreement is not good for you, then you can just edit it. Of course, you do need to add in your age ratings. It depends on your app of course. And then finally uh you want to set uh upload your documentation if your app has encryption. Remember in the previous episodes we did not have any encryption. We just stated that uh in uh the test light uh tab. So yeah, we're not going to upload anything right over here.

Finally, if you just scroll down, you will see app specific share secret, which is basically if you have subscriptions inside your app, you might want to use this if you are having third-party provider for managing your subscriptions. You can manage it right over here. And then additional information, view on the app store, edit user access, and you can also remove your app by clicking right over here. One last thing that you need to add before we actually submit is pricing and availability.

Of course you if if you have then you just add in a purchase and all of that stuff but this is the minimum that we are going to cover today. Pricinguling price schedule. So you just add in your pricing for all of the regions and then app availability. By the way, pricing could be free, as you most probably know, an app availability worldwide, or you just select countries and regions that you uh want to uh this app to be available.

And u do you want this app to be available on the Mac App Store for Apple Silicon Max? Leave it as checked. If so, Apple Vision Pro, leave it as checked. And then most probably you are just going to go for the app distriution method of public. Now private Apple business manager or Apple school manager is required for a public. Okay. And that's it. Now you can just scroll all the way back, select your build right over here that you have and then maybe just do a quick review and click on add for review.

Now of course because this is just a dummy app, I don't want to waste the app review team's time. I'm not going to click on it. But actually, this is the last thing that you need to do to submit your app for review on the App Store. And if you're interested, go ahead and check out my Cyber Monday sale. 24 hours only, 98% off. Go ahead and check out the first link in the description.