He Closes 7 Website Clients Per DAY Using ONE 5 Minute Video transcript

All right. So, this has been awesome. We know the result. We know where you got to, but I think you likely had a story of kind of eating [ __ ] for I don't know how many months or years before you got to this point. And the name of the show is what's working. But I want to invent like a new segment of the show, which is like what's not working and what did you do that just didn't work until you unlocked this website low ticket offer. >> I mean, the first thing is what I just mentioned.

And I would just sit on a call. I I watched back some of my old sales calls the other day. I like I wanted to just jump off a cliff, bro. I'm like, "Oh my god, these are so bad." So, I would spend 45 minutes to an hour pitching these guys and just sharing my screen, showing them go high level, dude. Look, we have calendars and automation and booking bots and they're just like, "Yeah, for sure. Looks really cool. We we'll think about it.

We'll call you later." So, don't do that [ __ ] right? Obviously, you know, talk about outcomes, not features. They don't give a [ __ ] about features. They care about what's in it for them, how it's going to grow their business. Um, I also spent a long time building out a whole cold calling team, which is a complete waste of my time. Um, cold calling is something all beginners should do to get good. And then as soon as they're good, get good with paid ads.

It's going to be the most valuable skill you can ever have. >> Um, god, what else did I do? Oh, uh, trying to create onboarding systems before you ever onboarded a client. So dumb. Like or or even even trying to create systems to something that like you haven't done yet, right? Because everything's just going to break and then you're just going to have to build stuff along the way. So, it's always action first, dude.

Like, it's pick up the phone. You don't need to know [ __ ] Pick up the phone, promise somebody something, and then once you get their credit card, A, go, there's two ways it can go. A, you go figure it out, and they're very happy you have a client forever. B, you [ __ ] everything up, and you waste a little bit of their time, and you just refund them either way, bro. Like, you you don't have a choice. Nobody's going to come to save you.

You have to pick yourself up by the bootstraps and and change your life. And uh and yeah, dude, it's a grind and it's 100% worth it, but you have to block out at minimum at least a year of your life to lock yourself in a room and get to work. >> Yeah, I love that. So, what was that first year like for you? Like you were you were doing all the, you know, bad sales calls, but then when when did you I assume for me it was like I woke up one day, I was like, "This shit's not working.

I have to do something else." Yeah. >> It's always like I listen to the gurus. I'm just doing like monkey see monkey do. And then you do that for long enough and you're like, "Oh my gosh, I'm just going to do my own thing." And you know, you actually do apply all those lessons that you watched on YouTube, but finally putting your own intuition into it, right? >> Yeah. So, I had I had an exact moment. Um, I had just had a hip a hip repair surgery and I was just highest [ __ ] on painkillers for like five, six days in a row, and I'm just showing up to these Zoom calls, 33 no-shows in a row.

Like 33. I booked 33 appointments and I sat looking at this Zoom screen, no show after no show after no show. I'm like, dude, I got to change something. And when I figured this out, this completely changed the entire game for me. And it's the only reason my company's at almost half a million dollars a month was this one thing. And it was simply creating a VSSL video sales letter, which is a two to five minute video covering exactly what we're going to do, how much we're going to charge, and exactly what our service is going to do for them.

And simply sending them the video before the sales call and saying, "Hey dude, I just made a quick no [ __ ] video on exactly what we do. give that a quick watch. If you hate me and you don't like it, let me know and I'll cancel your appointment. Otherwise, you know, I'll see you tomorrow at this this time. I finally my 34th appointment showed up, right? And I had done that video and I just said, I'm just going to try it.

Whatever, dude. I'm just going to give it a go. This guy shows up. >> Hey guys, quick pause. As you heard Kai say, his company is doing half a million dollar a month. He's now up to $600,000 a month and his entire business is built on high level. It's the system that I use to run my agency that I built 80K a month and sold it. It's the one that Kai uses to service his clients and it's exactly what I've taught hundreds of beginners to start their business with.

Full transparency, when you use my link to sign up or upgrade to the next level, I get a commission, but as a thank you, I give you free access to my paid community, which normally costs $1,000. The link to a 30-day free trial will be below in the pinned comment and in the description. So, if you'd like my direct help in building a business just like this, along with templates to get your first client and service them and direct tech support help along the way, please consider joining with my link.

Back to the video. >> I'm up here ready for an hourong sales call being like, "All right, here we go. I got one. I'm going to have to sit here for an hour and [ __ ] objection handle and eventually get this guy's credit card." And I go, "Cool, man. So, uh, yeah, so what questions do you have?" Looks me in the eyes and just goes, "Dude, saw the video. I think we're ready to get started." And I'm just like [laughter] I'm like, "Oh my god." I literally I closed that guy in five or eight minutes or something, went downstairs.

I was like, "Mom, I figured this [ __ ] out." And then boom, a year later with $300,000 a month. So that one thing completely changed the complete trajectory of this company. Um, so yeah, man. That was the golden moment where I was like, "Oh, I figured this [ __ ] out." You know? >> Okay. So, I'm so glad you said this because I try to teach this to everyone that comes into my orbit and it I think they think it's like too simple or something.

Also, my first one took me like a month to make, but I accidentally [clears throat] did this as well, but it it genuinely took me a month. I like did all the slides. I was so my voice was wavering because of how many times it took me to like say it and I tried to do it all in one take all this stuff. If you if you're watching this, you want to see the original video, it's on my old agency channel, Ortho Patients. just type that into YouTube, go to the very first video and I would just I was talking to these orthodontists and in the Facebook Messenger or wherever and whatever qu didn't matter what question they asked me, I would send them that video.

I would say I I made a video on that and I covered like quite a few things in the video and again same thing like they would ask me for the call, they would ask me for the sale after they saw the video and it's like the the simplest thing in the world. you feel like it won't work, but somehow they think you're I think it's partially they think you're some kind of tech wizard for like making a video and uploading it on the internet and sending it to them.

[laughter] And partially you're able to just explain the offer in a simple way where they don't they're not like cortisol spiked because they're on a sales call which nobody wants to be on anyway. >> What you just said there is the most important thing which so many people don't understand. So there's there's two layers to this and I love this. This is very interesting because this is going to explain why this strategy works so well.

You're working on multiple levels. What you just said is 100% accurate. You said their cortisol is not spiked because they don't feel like they're being sold to on a sales call. That's one level. So on one level, you have their guard being down. They're sitting down. They're actually listening. Right. On the other level, you have you and you have unlimited bats, unlimited swings on goal to make this the best video ever.

So on one level, you have them guard down. On the other level, you have you explaining it the best you can ever possibly explain it. So you have this perfect combination of you're at your best, they're at their weakest, right? which sounds bad, but it's completely true. Right? You're explaining the best possible way you ever have and they're the most able to receive it. As opposed to you being on a sales call, maybe you stutter, maybe you talk too much, maybe you talk too little, maybe you say some dumb [ __ ] you have the perfect opportunity.

So that is why this strategy is just it's it's goated. Honestly, it's goated, you know. >> So true. I've been doing some like walking into business videos. Maybe you've seen them on my channel. And uh I did one and I I pitched, you know, a three-hour strikeout. Like I And by strikeout, I mean like literally nothing came of it. There was one guy that had dementia and he was the only one that listened to me. [laughter] I keep I keep getting all these comments on the video that are like, "Ke, do you really need sales training?

Ke sales training." And I get I'm like reflecting. I'm like, how did I build my agency at 80K a month without like with I basically never get did cold calling and I never did cold walk-ins or anything. >> Yeah. >> And because I had a video, the video did it for me. >> It's such a good point that it's I was at my best when I made that video. I never thought about it like that, but it's it's uh it's totally it. >> I never I never really realized that until uh one of my buddies who's a fighter actually told me that.

He's like, "Dude, like you're literally hitting them in the best possible way and they just have no defense. their hands are down. I'm like, "Wow, that is exactly what it sounds bad when he puts it like that, but I'm like, "Wow, that is exactly how it is, you know." >> Yeah. >> Um, and yeah, it does sound too simple. And um, and yeah, you have to make it short and sweet, but also preface it by saying, "Hey man, I made you this video." If you hate it, dude, I don't want to waste your time with the call.

So, because you, again, what if you send the video and they don't watch it, right? By the way, it happens all the time. It sucks, but you you preface it like, "Hey, this is going to save you time." Because if you don't like it, I don't have to waste my time, you know? I don't have to waste your time on a 20 minute call. It's about them, right? for the customer. So I don't want to waste your time, Mr. Customer, even though secretly it's for us, right? >> So how do you implement that when you're just starting out?

You're not running ad like what you're mentioning is you run ads, you have them watch the video before the sales call right now, but when you're cold calling or cold messaging, doing outreach and prospecting like that, how do you make sure that they watch the video before the call? >> Yeah, it's almost the exact same process. Almost the exact same. If you're doing, let's say you're doing a cold call. Hey man, awesome.

I'll see you tomorrow on Zoom. Um, dude, I actually made a quick video just covering exactly what we do. I'm going to send that to you. And by the way, man, it's only five minutes, but if you watch it and you decide like, hey, this is not for me, dude. I really don't want to waste your time. Just let me know after you've seen it, and I'll just go ahead and cancel the call. Otherwise, if everything looks good, we can kind of just talk about it on the call.

So, it's the same exact process. The only difference is the mechanism of how that original Zoom call is booked. So, A, you book it from some for some sort of cold outreach, uh, or B, um, you do it from an ad. I would actually argue that cold outreach, they're more likely to watch the video because you have them on the phone and you can actually say, "Hey, I'm going to send you a video covering exactly what we do." For us, it's just an ad.

I don't get to say that in the ad usually, right? They have to go to the page and actually watch it. >> So, it's it's really just about, okay, like how do I hype up that video and how do I get them on the sales call and have them come having seen the video? If all that is good, you're locked and loaded. Bases are bases are set and you can hit a home run. if something's not if something's off, they haven't seen the video, they have to watch it um XYZ.

But it's how can we get as many customers on a call, potential customers, who have seen our little video, and then try to pitch them and get their credit card and then give them the service. That is literally, >> I mean, we did that all the way to 100K a month. There was, it was so simple. It was just 297 a month, no setup fee. Here's the video. What questions do you have? Bam, bam, bam. Give me your credit card, please, baby girl.

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