Creating a Brand Bible (Part 1 - The Brainstorm) | BBDB EP.11 transcript

Let's make Came's Bible, baby. >> So, you want to make a Bible? >> I want to make a Bible. >> The plan is we're going to brain dump everything. So, me and my dad, we're going to brain dump everything that we think should be in like a brand bible. So, guidelines, you know, fonts that like special fonts that we use. And you know, rather than having, oh, I use this font for this post, this font for this, this post, we want congruency on the account, like all of these have a vibe, a brand bible will allow us to have a cameo vibe and yeah, like rails for us to follow essentially.

So, we're just going to brain dump everything that we think should be in it and probably organize it a little bit and think about more things as we see someone like he he might say something and then I'll go, "Oh, yeah, that like shouldn't we also have this normal brainstorm stuff. >> Anything else to add? No. >> No. >> You're the >> So, you want a spider diagram or do you want pages? >> Whatever. Whatever you think. >> In the old day, uh, brand guidelines would be pages in a big folder or there'd be loads of books.

These days, it's probably some sort of PDF or online. >> So, I'm thinking brand Bible, something that I can have in my drawer like just >> So, sheets. >> Sheets. But I'll probably well me or you will make it into a book >> or a little book >> but you know essentials almost only essentials. >> So I'm going to I'm going to draw this as hypothetical pages. >> Hypothetical P. Okay. >> Yeah. >> Is this what you used to do? >> [ __ ] hell mate.

He finished his Py Max. I was going to nick some of yours. Each one of these could be a section, but we're um So, we got the cover Bible. Yeah. >> Yes, sir. >> And that's clearly the came Bible. my come here. >> So I probably and we can add bits of copy at the side of this or or whatever. I do these little drop shadow things. Try and make it look a bit more 3D. >> Well, I was going to say what what are those triangles? >> They're little drop shadows as if it's a piece of card upright. >> Okay. >> I do it in all my uh sketchbooks and clients like it.

So Bible. So I reckon you start off roughly speaking with the mission statement. >> So is that representing a page? >> As I said, it could be a page or a section >> section. It's just sort of saying the things that I think are going to go in there. >> Okay, got you. Got you. >> So we could add other things or whatever. >> I think there's a mission statement. [snorts] Um I do actually think that there's um a set of values or buzzwords set of values.

Yeah. I just realized dad's planned this all out already in his mastermind book. That's genius. >> So, a set of values and buzzwords. Um, >> when you say buzzword, you kind of mean like those. >> Yeah. Yeah, definitely. You know, it'd be nice to have them in one place and see them. It could be a condensed version like 12 or >> six almost like what you used to have at um Dollar Village infant school where you had those values >> and you just refer to them uh set values and buzzwords.

Some of these pages or sections could come out. But I also think what's really important and lots of companies muck it up USP >> USP unique selling point. >> I could. >> So when I see you and I'll talk to you really quickly and I don't know you, you tell me in one sentence what your company is all about. >> It's always been two things. >> Two things. >> It's always been two things. So um what are the two things? >> The first one is sportsear brand with real meaning.

If I just had to say it in like you know however many words >> sportsear >> brand with real meaning. >> Brand >> I mean it basically you know brand with real meaning. A brand with real deep meaning >> that everybody can relate to and connect with >> sportsware brand with real meaning. What's the second one? >> Sportsware that you actually want to wear that you're excited to wear. You know, you >> So those two you got to try and get into one thing cuz they're pretty similar.

So say it again. >> Well, you could it sounds similar cuz you're starting with sports, right? I could say clothing that you're excited to wear, that feels right, that fits right. Basically solving the issue that I had of when I opened up my wardrobe >> clothing, >> it felt like I had nothing to wear. >> Excited to wear. >> Yeah. Not just something that's kind of >> cool. So then I think um after we've got all this and people are think you're thinking and they're thinking yeah what is this then it's it's came out and what it stands for champions are made in adversity.

How come that doesn't come as like page one or two before or after the mission statement? >> It could. That's what I'm saying. We could flip these round. >> Okay, cool. >> I think I'm trying to get down all the things that I think should could be in there and then you could say this is one. >> This one's two. This one's three. That one's four. That one's five. So, champions are made in adversity. So then you've got the you got the logo little dude pushing the cameo.

That's [ __ ] That's pretty good going. >> I'm quite impressed with that [laughter] >> little TM. >> That's pretty good going. >> I think we're sort of forgetting the TM thing, but you've trademark this. >> Yeah. >> So, that makes it even more special. It's not just any old logo that someone's created without trademarking it. You've actually trademarked it. So, I think where possible, we should actually make a big a big point of that.

Do you have the short version of the logo on that same page? So, just see >> either the same page or I think Yeah, I mean it depends how we do it. You could get four of these on one page if you wanted a quick thing that you looked at by your monitor and then we could do a cool little book that um you know has got them slightly more separated. But for now, um, I'll do it separately. And I can't remember exactly how he he goes, but he's got some decent muscles on him.

So that short form version Um then I think it's really important uh [snorts] to look at colors. So your corporate colors, it could be a whole spectrum. It could be the blue, electric blue, cuz that was your first and that's what the cameo is in. And then you could have a whole array of secondary colors. >> So blue is the principal color. So if you had stickers and all the rest of it, they might be blue and then other colors after it or whatever.

But your corporate colors. So you've actually got a reference. This is the main brand blue and white. And then this is a range of colors that I like using. How does that really work then? Because all the brands I can think of use every color, you know, for different >> Yeah. Well, so >> so like if I said to you, what's Nike's color? >> Yeah. I'd predominantly say black or white. >> Same for Under Armor. >> Yeah. Black, white, and gray.

I'd say >> Adidas would be the same. But then you also know Adidas of like, you know, >> but you started off with a color. >> Yeah. >> And we didn't paint that cameo in multiple colors. We painted it in the color that you liked. >> That could change and it could be quite flexible. So, it could be as colorful as you like, but there's a main stay of logos. In this section, you'll probably or at the back you'll probably have variables of that logo on a sheet um just in case a printer needs them.

So you have a white out logo or you have a blackon logo and there'll be a point of which a light logo doesn't look good on a light material. >> Yeah. >> Unless you want them to look similar. But I think you've got a corporate color section, >> however small or big that is. Um and if we decide you don't want it, then you don't have a color section. But every guidelines that I've ever seen or brand bible, Coca-Cola wouldn't show anything without saying it's all about red.

Virgin trains wouldn't actually launch a Bible without underpinning the red. Cabri's wouldn't do it without purple. Ferrari wouldn't do it without red. >> But do you think that's more about non-clo stuff? Because obviously clothes come in all colors, but when you have something like Cabri, well, you can make the packaging all purple or >> Yeah. >> or like Virgin UK. >> But I still I still think there's a section or a part for colors.

There's got to be cuz at the moment you've got three t-shirts >> and they're not any old colors. They're black, white, and blue. Black and white sell really nicely. And blue is a color you really like. Electric blue. M >> um then I think you've got this uh you know section that talks about fonts. The issue we had in the old days was you'd have type set fonts but the problem you had was the Macintosh had a whole load of fonts like 600.

A PC had like 10. So, if you're doing things on a PC, you would only get 10. And if you're doing things on a Mac, you'd have 600. The downside is a lot of people had PCs and they said, "Well, I can't get that font you've got." Now, it's a lot broader. So, when you're doing social media and all the rest of it, you can choose a few more fonts, but it doesn't always tell you what they are. Or it gives them another name, so it doesn't have to pay the copyright.

So, Helvetica on one of your platforms might be called Sam Gibbs. >> I know >> because they don't want to they don't want to call it >> look exactly the same. >> Yeah. Yeah. And like Ariel was a PC version of Helvetica, but they had to change some of the letters so they couldn't be >> couldn't be uh uh sued. So, I think you've got fonts and I think you either decide that you have any font all the time or you try and make it a bit more consistent so it looks like a couple of these.

So, whenever your words come up, you know, they're in a sans serif or they're in a serif, but you've actually got serif versus sanif. And then within sanif as in a font that's got no notches on it, you've then got millions of fonts. So for me, I think Camia is more about sanser fonts. They're more contemporary. They've got no notches on them and you get lots of different weights and everything. And it from what you've been posting already, there's lots of sanser stuff.

So we've just got to decide what that range of fonts are depending on whether or not you're working on a Mac or you're working on a PC. M >> so you can actually give you can actually give some uh Mac fonts and you can actually give you know some PC fonts and we can do a little bit of research in them >> to make sure that the two marry up pretty similarly. So it always looks like it's coming from the same song sheet. >> Well, I suppose the the website's got to tie into this as well then. >> Oh god.

Yeah. Yeah. Currently on the website, I've got like four three or four or five different fonts depending on if it's like a heading or if it's subtext. So like it all makes sense on the website, >> but that's like almost in isolation. >> Yeah. Well, we look at the website and we might as well find >> colors as well. >> Yeah. Yeah. >> You know, like it's got that cream or whatever that cream color for the base on the website.

So I think you know your personality and character um your personality and character is starting to come from here, isn't it? [snorts] H. >> So you've got um >> you're talking about brand personality. >> Yeah. So I think I think then for me you would start to say, okay, we've got these things going on. What does this actually look like? >> How does it manifest itself? And that would be the bit where you start to show samples.

So you give examples of different things. So you might just show one of your Instagram posts and the format, one of the Tik Tok posts and the format of that and trying to show how they all start to marry up or how it breaks down so that you're all always following the same style and it doesn't just look a mish mash. Um so for me you know in this sample section you know [snorts] you might have a number of different pages and just for the sake of it you know that that is Instagram you know that's Tik Tok.

Um, Facebook. So is would this be all from Cameo or is this almost almost like inspiration vibes or it's all >> uh No, this is Cameo stickers. >> Clothing >> stickers clothing uh bags tags like packaging. packaging. I sort of think there is a section that has samples in some might be fictitious. So when I've done a brand and the brand doesn't exist, I've taken the logo, I've introduced some colors and then I've said hypothetically speaking, I've come up with three roots.

This one's quite contemporary. This one's about this is aspirational. This one's literal. >> Um, and then they go, "Wow, we just want the aspiration." So, it's all about movement. It's all about verbs rather than nouns, you know. Um, and then you start to create a personality and a character. So, I think, you know, the samples is really important. Some of which you've got and others will create. M >> you know what does the logo look like?

Blue on blue and all that stuff that we we looked at the other day or whatever. So I think there's um a sample section. Um I don't know if there's sections that you um you were thinking of, but we have a number of items that already exist and when we put them together, what do they look like? Do they look like they're working together? What's the tone, you know, the tone of voice? So I think with the samples you've also got, you know, the tone of voice.

So before we go too far, we're saying what is this all about? Is it actually about um never giving up? You know, everything we do is about never giving up. Even when you want to give up or you don't want to go out or whatever, the tone of voice is never giving up. This should start to manifest itself here. So, by the time you get to the logo, this dude's never giving up. >> It's underpinned by the fact that champions are made in adversity.

And adversity is you want to give up, but the brand doesn't stand for that. We're not giving up, >> you know. No, we're not even giving up when you had your operation on your leg, blah blah blah, and you were down and out and you came back cuz you realized your brand stood for exactly the reason you felt [ __ ] But we don't give up and don't give up. So that can [ __ ] right off the idea of never giving up. So that tone of voice could sit up here somewhere or it could come across in the samples because the samples might say tone of voice and examples of how we show this.

So when you did your video in Battery Park and you're running along and you it's all about the emotion. It's all about how you feel and then the details of it. So, how how's tone of voice different to a set of values and buzz? >> Um, I sort of see a set of values, yeah, underpinning the tone of voice because those all those will be dictated by everything that's here and everything that you thought of and was on our on our branding uh board really uh all the different things that you did and or do or feel.

So, you know, we could end up sort of deleting that and that, but I think that and that are one in the same thing. They're just tone of voice sounds a bit more personal. Set of values and buzzwords sounds very corporate >> or is are you thinking of set of values and buzzwords as more of a like just static words? So, >> yeah, there's more like a brain dump of every every type of word that you think they might be aspirational.

You might have an aspirational column. You might have a literal column. You might have a set of nouns. I I really I don't know. But I think if you see them quickly, it's just going to keep underpinning what you're thinking, the tone of voice is, and that is going to help you with your USP and everything else. It's quite a lot to sort of take in. Um, but these are just sort of sections that I think are part of potentially part of a Bible, but they could be amalgamated as well. >> And tone of voice, you're probably thinking is more like dynamic examples of how it's shown.

So, so >> and the words that you use. >> So, you bring Yeah. and the visuals and the words together. Yeah. >> So when you're saying something, you're not just going, "Hi, I'm going to the post office, >> you know, to post my first package, you know, the emphasis is on excitement and first. Do you know what I mean? You you make more out of the fact it's it's your first or you're really excited because it's all about the passion.

You have so much passion that this brand is all about passion." And that's the tone of voice. And it's And it'll be one of these here. Passion's bound to be one of these. Now I've said it, I probably won't find it. >> You're going to have to add it. [laughter] >> We're going to have to add it. >> Forward thinking. I can't see passion now. Jeez. >> We're going to have to add it. >> So passion. Passion's uh passion's there.

Passion should be there. We got We got everything apart from >> That's just No, >> we did. We did. We got passion up there. Under courage. Under courage. >> Underneath mid mid right. Mid right. Yeah. >> Passion. >> I knew it'd be there. Passion. >> Passion. Jeez. I had art failure then. So, um Are you thinking uh Yeah. Yeah, that was it. I'd um and I think this is probably before examples samples. Uh so that's what I'm saying that these are in no specific order.

We'll put them down afterwards. Um so I think um style of photography, you know, stroke content. >> Yeah, I guess photography is more, >> you know, so that that's why we've got all these. So, you can either have a mood board because we don't have much photography or we can start to create stuff and add to this brand bible if it's there's a digital version. So, it can either be a mood board of images you like. Um, so whenever you do it, you're saying this is the criteria.

You know, it it's got to be on the move, it's got to be warm, it's got to be personal, they've got to be trying hard, whatever. And as long as we've got five of those three in there, then it all comes down to that and that >> to convey. So you've then got visuals and words. So I think it's a style of photography which is which is that um you know you might not be a brand that has any illustration in it. >> What do you mean by that?

Um, so a lot of brands they just most of their stuff will be illustrative cuz with illustrations you can get quite conceptual whereas with a lot of photography it's real but um it's more literal. Uh but you can get personality and character from an illustrator. Um, and you can be a bit more unique cuz when you look at some of these, you know, they there's not that much difference between one and the other, but then you've picked out ones that you feel convey the emotions that you're trying to get across.

So, from that viewpoint, that's why they look similar because you've tried to get them, you've tried to find brands that are conveying their brand the way you want to. Um yeah, I haven't I haven't got too much in my um little um sketchbook. Um I do think I do think that if there's an online version you you know we go back to your assets and what have you already got. But I do think, you know, that we've got subsections, you know, like here where you've got your uh animated man. >> Um because he's doing something different than that is.

Me and you know that that's a person pushing a a word up a hill and most people do. But when you get the animated man as well, you know, that could be quite cool because he could always finish off your ads as you've already incorporated. M >> um and I think there may be a few more sections in this or there might not. But I think you know you might have a conclusion or a summary something that just like almost like a say if say like we gave it to a stranger someone read through that whole thing how should they feel?

Yeah. >> By the end of it >> and what should they think about the brand Cameo and what >> Yeah. Conclusion or questions and answers could be quite I had a conclusion. Um maybe um how should you feel? >> Ignited. >> Huh? >> Ignited. You know, like when you leave someone and you've just got they just get you pumped for life. >> Ignited. >> Ignited. Like you should feel like, you know, ready to go. Like, yeah, let's go.

Like, whatever you're doing, you could even be going to work, but you're just like, yeah, you know, like ready to take on whatever's in front of you. Ignited. Um, yeah. I don't know. I don't know if there's sort of anything else. And also whether you think anything sort of doubled up. I can't really think of anything. Covered it all pretty >> and I mean I think in the old days or whatever you would have variables of all these.

So you'd show that as the main corporate color. Then you might have either another page or three mini versions. So you're showing it large and small cuz the value in a lot of logos is the fact that they have to work small as well as large. Someone says to you, "Oh, were you going to do that conference for us, >> but we want to give them some beautiful pens? Does your logo work tiny on a pen?" And you just go, "Yeah, of course it does." >> That was all thought of or whatever.

Um, so a lot of the time you will have, you know, variables on a page down here. So you'll have your little dude, you know, pointing and another one next to him pointing and you'll be able to see it large and small. And the same with the you know the cameo >> would you have you know how you kind of made things for me before where you got actual sizing on it like you know this one's 2 in this one's 3 in. >> Yeah. In a lot of brand bibles, they will actually say minimum size of our logo is >> and they'll be very annoyed if anyone does it below that cuz they'll already have designed it in a certain way. >> And then when someone ignores that and goes smaller and then complains that the ink fell in or it didn't print properly on a jersey, you go, "I did tell you.

We did tell you in our brand bible what the smallest size was. >> So I think there's a there's also good job you said that because I think there is um a good section to have either in this or aside in order to send to printers or material things is a dos and don'ts. Um, and then that'll be stretching the logo, condensing the logo, because you know when you get things in Word and you pull the box and all of a sudden it stretches the logo.

Well, that's a no no. >> That's always been a no no. But the amount of fakes that you see and things where people are don't really know what they're doing and they pull it the wrong way and you know it's a fake because they stretched it. Um, so I'd have a dos and don'ts. Do got an E in it? >> No, just do. No, that's it's just apostrophe. >> Dojo. >> Yeah. Yeah. Or we could go of yours and make a new word up. Dos and don'ts.

Uh, and that's about the logo because I think you'll have you'd have two versions of of that. You'll probably have print. Well, we probably have online and you'll probably have uh by print you mean like >> like we um we printed the badges or if you had a flyer at an event. >> And then would you have like manufacturing as well? >> Yeah. Yeah. So what did I >> that's like design of the t-shirts you know >> clothing >> I guess clothing and print comes under manufacturing >> uh and I I'll probably put something like point of sale for the sake of it and maybe you know in future you know, packaging, but you've got a number of subsections within that just to make sure that we don't come acropper.

And you'll add to that as you've got more experience with your clothing. Or you'll show examples of blue on blue, one's stitching and one's material, so they always look different. or one's gloss like you've got your labels at the moment. You got your lovely black labels and you've got gloss black on there and you've got matte black >> background and showing the things that work and the things that don't work. Uh so dos and don'ts I think is a good thing.

I quite like your idea of, you know, how should you feel because I think, you know, that can either come across that or be a subsection up front like how do you feel and do these samples sort of show show it appropriately. I've got a number of guidelines where I've got nothing to go on apart from the values that the client has given me. And from those values, I've decided whether they're a contemporary company, a traditional company, conservative company.

And so when I come up with ideas on what the visual language might be, what everything looks like, what their annual report looks like, what their corporate brochure looks like, what the style of photography is, or is it not photography, is it illustration? Cuz with illustration, we can get really creative. Whereas with photography, it' be more aspirational or literal, but there's different styles. Has it got a dot structure?

Is it two color? Is it four color? Do the colors overlap, but they're slightly out of register? Is it trendy? Do you need glasses to look at it, but then it's 3D and comes alive? You got all these things. And when you deliver them to a client, the best way of doing it is to get them to buy in from the start. If you just show them some ideas all macked up and all looking like the final thing and put onto beautiful bus stops and put on everything without them buying into the idea, >> you can forget it. >> And the thing that always used to serve me well was the fact that I would actually scamp everything out.

I'd take clients through all the ideas and I would get buy in. So at no point was it going to go wrong cuz I got them to agree to what the mission statement and the values were. The these values actually as they did with you came before any of this stuff. The logo didn't exist you know when a lot of these came out and those thoughts came out. M >> um so you know the they either sit together or one goes the other side or whatever but and I know that there's you know there's um there's literally a short form version uh of this for the sake of it you know a four pager >> you know and we just say, you know, say for the sake of it, that's came. >> Mhm. >> Little dude pushing it and what it stands for.

And then on the inside there's a spread. You know, you've got the main logo, the short form version of the logo, >> uh, colors, type faces, uh, few examples. So, you've got stickers, tags, packaging, Instagram ads, and you make a montage or whatever. And then on the background, you know, on the back of it, you know, how does it you should feel like this, you know, and then maybe a few quotes. Might be nice to have a few quotes from people that have said, "Oh my god, I love your stuff." >> Yeah. >> Can't wait to get the blue t-shirt or blah blah blah.

So, I think this is more what you're after at the moment. And this >> even that that can be made into a quick >> not quick but you know >> like a tiny ring binder and they're all laminated obviously you know you got to >> I mean it might be four sheets and you know they're they're just attached. >> Yeah. >> You know and that's your quick one. And then for me you know is creating a nice little booklet that's a coffee table book that's just yours to keep.

And then next time we do it, it's got a load more stuff in and then you see it going from strength to strength. >> You know, when I did the clothing for the Veladrome, it was really great when someone went to Australia and there was a picture of them in the top that I'd done and it was them on Bondi Beach. >> That was the other side of the world. And then someone had sent a picture on their bike in the Alps and I go, "Oh my god, it's now been to France." And then someone else had sent me a picture.

And then we started to get all the so you could start to say to some of the people, you know, send me pictures of you wearing the stuff or whatever. >> And you start to have polaroids or you have this thing of these people showing that you never give up. So I think that's your short form one. something like that. Could be sheets or a little A4 or we get an A4 and we fold it to A5 or it's laminated. But um you know she's laminated or This is exactly what I was talking about when I said Bible.

This is it. This is Well, now I can go away and like almost populate each of those, you know, individual pages. So, >> and and as you said before, you know, when I'm doing stuff out like this, I would start with something like this and I'd say, well, that and that are the same thing. >> Or no, they're not. Cuz are we about aspiration? Do you want a feeling to come across in the pictures or do you literally as we do at the moment with the website where you say blue t-shirt, black t-shirt, white t-shirt, you know, in time are we saying electric blue, >> uh, cool black and fast white or what?

Do you know what I mean? As soon as you start to put a word with it, it just doesn't become just a t-shirt anymore. >> Yeah. Yeah. it has something more meaningful. So I think this tone of voice is part of that sort of section. But if it if we try and make the samples not just examples but try and get the tone of voice in there as well or we have a parro at the beginning that says the whole idea of the vis visuals is it's a way of life >> and you've already said that up there you sportsear brand with real meaning.

I mean, I think the real I think the thing on this is whether it's a short form or it's a bigger booklet, it's it's actually um real meaning. And that works at a number of levels because it's got to have meaning to it in order for people to understand what you should and shouldn't do. If you're getting involved in Cameo, >> you need to have you need to buy in to what it's all about. And so everything we produce has to have meaning.

It has to have a number of levels of communication to it. And everything has real meaning. Don't just wear the t-shirt. You spent months working out the right material, the wicking, how the logo was printed on there, how the seams work, what the lengths are, everything is actually, you know, it's real meaning. >> And then you've got another level, never giving up. You know, you're starting to create these things that you start you start to uh own. real meaning >> associations. >> Yeah. >> You know, if I if I was in a lift with you and I said my my brand's cameo, it it's got real meaning and it's about never giving up and next time we meet I tell you what the acronym means. >> Yeah.

What is the act? He's got a I'll go to his website now and check him out or I'll go to his Instagram more. >> Funnily enough, the guy in the post office today, I came in. He goes, "I need to buy a Cameo t-shirt." >> Did he? >> Yeah. Yeah. I had it on film as well on my GoPro. I was recording. He goes, "Oh, you recording now?" I'm like, "Yeah, yeah, I'm posting something for Cameo." He goes, "Yeah, man. I want a t-shirt." I was like, "Go on the website [laughter] then." But he he was quite funny.

So I got that. That was quite funny. This is it. This is genius. I just need to go and populate all of these things now and actually get >> and I think I can do a designer version. >> Yeah. Yeah. >> Um and it'd be quite relatively easy to do a mockup of this and then work out how we make it a bit better. Because I think with all the best will in the world, you can't do a single A4 sheet unless it's just that, that, and that.

Yeah. But then you could have a load of brilliant cards and you could just have them in like a file effects thing where you go tone of voice, >> card three. >> Yeah. Yeah. >> Colors, card two. Yeah, there's a few >> logos and variables card three. >> Let's [ __ ] go. I need a toilet. So, let's wrap up there. I also don't know if it's even still recording. Hopefully, it is. Maybe I've run out of memory. [laughter] >> It stopped after the first minute, >> right?

No, no, no. Stand there. >> We're swapping sides now cuz remember I was on this side last time. I was on that side. >> Oh, yeah. >> Yeah. Yeah. That's all I can go. Brand Bible finished. Hope it might not. >> Well, it's not finished. It's just started. >> Just started >> and it's exciting. >> So, we've done the brainstorm for the brand Bible. Now, we need to create it. Ignited. Let's [ __ ] up. >> Ignited. Let's go. >> Champions University.

Never give up. Hang. [laughter] >> Yes. >> Yes. That's ignited right there. >> Come on. Cheers, Dad. That's why he's a genius. Let's go. Right. Hopefully, it's still recording. >> Oh, you stubbed your toe last night. Mom said, "Oh, it's still recording." Let's [ __ ] go. You stubbed your toe. >> Let's [ __ ] go. Yeah, I cut my toe big time. >> Right. In the next se This will probably be a two-part video because that was a long long uh >> Yeah, sorry. >> Brainstorm.

In the next segment, we're going to make we're actually going to make the brown Bible and I'll show you how we're going to make it. But that's part one. So you guys, >> you do know you're as loud as I am when it's on cuz we got the mic. I've got the mic. Okay, you do know that. Okay, [laughter] part two. We're going to make the brand Bible. That's just brainstorming it. See you then.