How I Built A $900k Per Year PROFIT Consulting Business In 2025 (without calls) transcript

Right now I'm going to talk about the fact of how I built my ads and I'm going to talk about all my numbers. So the most important thing is that I started as an appointment setter. So everybody of you have skills right now. Most people are in sales. Most people are in appointment setting, copywriting, anything like that. I started as an appointment setter in 2023. This was two years ago now. And I did that for a month.

But I realized super quickly, I told Herman about it so many times that I wanted to start a Legion agency because I want to make more money. your captain income. Super simple. I started my Legion agency. I built it up to 100K in seven months. Um, this was basically primarily with VAS. So, I had a pool of VAS, 25 virtual assistants in my company and I just rushed through acquisition. Just mainly getting all these people into other companies because what I learned as an appointment set myself is the skill of acquisition, right?

So, I basically got a pool of VAS. I implemented one or two VAS in another company and then we did the acquisition within that company and I basically charged like three to 4K for that. Um the second thing is like the consulting firm. So right now you most of you guys have seen my YouTube most of you guys have seen my Instagram. I'm uh building a consulting firm. So I was a commodity for so many months for so many years. years.

I would say years, but I'm in business for two years, so it's not years. For so many months, right after the the the point of understanding how to productize my service, I created so much more leverage. It's probably one of the most important things because I now have time to do masterminds on Sunday. A year ago, I was working for eight hours per day, just [ __ ] every single every single day, like seven days of the week.

We've talked about it together. Um, the beauty about a consulting firm and the reason why I think this is super important for everybody to understand instead of running an agency because I know some people are running an agency here is that the first thing super important. You're [ __ ] working so many hours, right? You [ __ ] know, bro. You remember the dinner like what was in October? Yeah. And uh what is his name?

Valentine. Yeah. He's doing the same [ __ ] But he has it automated. He has it automated though. He has it automated, right? Because of me. Oh, because of you. Okay. Damn. So agency is a commodity. You're working so many hours. It's like it doesn't create scale. So there's so much friction instead of just selling information because whenever you have skills, you can sell the information anyways, right? And everybody here has skills.

So why not packaging your skills into a done with you service instead of a done for you service? It makes way more sense in the first place. This is exactly what I did. So as you can see, I went from 40% margins making 70 $80,000 per month, uh, working 80 hour work weeks. I said eight hours a day, but that was for like seven days. You have a lot of other tech stuff around it, etc. Um, consulting firm to now a team of five people, Herman, my ops manager, uh, doing the closing as well.

I have one virtual assistant. I have one appointment setter and then I have one guy for content. He is, uh, going to come to Dubai super soon. 82% profit margin. So, I've made, I would say, 2 million right now. 1.9 million. I would say almost two million. 82% profit margin on that. Um we don't pay tax obviously because I'm in Dubai which is super nice as well. I would recommend everybody to do that. I have the connections for that if you need.

Um 20 to 40hour work week. So um the beauty about building a done with you service is that in my opinion you work in stages. So I work three months and then I go to Cape Town for three months all content chilling out thinking creative mind. That's exactly what I do in these three months. That makes me just um how do I how do I say that? It just makes me get so much inspiration on knowing what to do when I'm in the building phase.

So the building phase is like three months just [ __ ] grinding doing everything that you can do to just build and lock in. I want to talk about numbers right now. Um I'm a data driven person. Seb is I know a lot of other people are that I've spoken with. The most important thing that I want to show you before I go into the actual profile funnel is the numbers as you can see on the left based on the profile funnel. So let me explain you that in the first place.

The profile funnel is a funnel where it's driven on indirect ads. So you're running indirect ads, meaning you run all ads towards one specific profile, right? Could be any social channel. Could be YouTube, could be Instagram or anything else. Now the beauty about that is that people convert through an ecosystem, through like a content ecosystem that we built that I've built. You guys have seen my Instagram, you've seen my YouTube videos, and when you click on my YouTube, you're going to get to my KD page, then you're going to get towards another link.

So, it's an ecosystem, which in my opinion is way more beneficial instead of just running like direct ads. I know a lot of people here, and I know in general, I've done it as well, running direct ads is terrible because you you let the marketing do 20% of the conversion and you let the rest do 80% of the conversion, the sales team. Meaning, there's so much [ __ ] friction in the sales team. Um, and now I let my marketing do 80%.

Uh, you guys, who saw the story sequence of two days ago where it said DM me pit? Somebody seen that? That's like I got I think I made 40K in two days of that. It's like four clients, 10K paid in full. Four clients. The effort it takes with the sales team to make $40,000 in profit. Takes you at least if you if you make like maybe 400k per month, you make like 40k in profit per week. 40k overall profit per month. Um, nobody makes 40K in two days just by DMs, especially when you want to create scale and collect a lot of cash, right?

Because we're all here to just collect 5 million and then probably build a software company or do something else. We're going to walk through the numbers right now. 12K in ad spend as you can see. So, what happens when people spend that money in ads? It's going to turn it into profile visits. So, instead of you getting a booked call for example, right, you turn it into profile visits. Out of these profile visits, I'd get around 7.5K followers, which is $160 per follower.

Now, because of that, I obviously don't get a lot of qualified followers. We get like, you know, unqualified followers, well, country followers, whatever it is. We just we just leave them. The only thing they do and they add is like the uh the engagement on the profile. More profile views, more real views. That's probably going to change everything in towards getting a a decent setter into an excellent setter. That's super important.

And right now, Ibraim, we were talking about it this morning. We're going through like an AI setter, which is like a setter that just does everything automatically. It's completely like that's the point. It's totally personalized. Like it's that's the point about an AI setter. It's like ah you have like standard messages and [ __ ] No, it's just completely personalized. um setter turns it into I would say like a thousand conversations 1.1K and then ultimately we get 146 46 booked calls which is a uh which is $83 per booked call is that low I wouldn't say so but right now in the market with coaches scaling coaches as everybody calls it the majority of it is 250 per book call I know people like Charlie Morgan book 250 per book call maybe 300 you need to have a massive sales team that is super good at conversion uh which is why right now it's around as you can see here like 99 I would say like 100 per qualified book call.

So every single time somebody hops on a call, that person is not only problem aware, but that person has capital, right? Because obviously I'm going to talk about the cannal questions to sort out and to filter out people. What happens after that? 101 people show up. We have an 80 82% show up rate. Um the way to increase show rate is super simple. You have Calendarly integrated. You have follow-up sequences with email.

My appointment sends them assets, value assets, uh, evidence assets, which is a testimonial. So, they send them testimonials all the time. And then after that, what happens is you collect cash, right? You make money. Uh, I think I hired a closer three months ago for the first time. Like the first 1.5 mil is just purely closed by me in the DMs and me hopping on sales calls. Was I working a lot? Yeah, I was. But that doesn't matter because every single time I hopped on a call, I had 10 minutes of a call and then I basically, you know, call someone for 10K, which is great.

Which also puts you into the perspective of working a lot, which is not a good thing because obviously we're founders, right? Our value is dictated by the amount of value, by the amount of leverage we create. That's super super important. So when you get a 10k paid in full while working, you know, like while while while just hopping on a call for 10 minutes or 30 minutes, sometimes an hour, you just get that mindset of taking the cost yourself quicker, which is super scary because right now Herman is taking my sales calls.

Um, and I would say the value in the fact of hiring a team, and most of you guys already know, is just the ability to have a creative mind based on the time that you have. It's not the actual work that I do. I don't give a [ __ ] about hopping on another four meetings for 10 minutes and closing 50K. It's about what I can do in these 50 minutes for me to think about other things, create content, etc. Does anybody have questions about this so far?

Super important if you do. Um, let me show you this right now. The profile funnel first variant. Who has seen this picture? Seen it. Seen it. Have you seen it? Okay. Then what we're going to talk about right now is this is one of the most I would say famous pictures on my YouTube. Whenever you've seen a lot of my YouTube videos, you probably see this picture. This is my exact funnel. If you want to make a photo of this, do this right now because this this is super super important.

Um I'll move on the side. So the reason why this funnel is super important is this is exactly that one funnel that is not based on a direct acquisition driven funnel. It's an indirect acquisition driven funnel. Meaning when you run top of the funnel ads to say it on scale right it goes to conversion within a converting mechanism meaning the middle of the funnel which is retargeting ads which is YouTube content which is IG stories as you can see short form driven content right now for some reason my short form is popping off organically and that helps so much in conversion then one thing that is probably the most important thing here I would say realistically based on the numbers in the past three months I probably made the most amount of money from story sequences, purely the story sequences.

Every time you see my story sequences, you're like, "What the [ __ ] this guy doing, right? You just want to buy. You just want to make sure that you either get into DMs, you get more information, it creates curiosity, or it does anything else, right, to your mind." Now, carousel video ad, one pager. I'm going to talk about this in depth in a minute, but basically carousel is a carousel post just like a normal Instagram post.

Story sequence is one of the most important things right now. The reason why is because nobody is actually utilizing it. Well, so we have three different types of story sequences. We have curiositydriven story sequence, engagementdriven story sequence and credibility driven. Now you can already understand that curiositydriven is first touch point of attention. So you you do these types of stories. For example, when you spend a lot of money on the profile funnel, a lot of new leads come in. you make these types of specific stories that I'm going to talk about in a minute um to collect users in your world.

So, I always talk about my world, right? When I have people coming in from the top of the funnel, they'll enter my world and I don't let them leave because if they, you know, they want to step out of the door, I just send another asset so they stay in my ecosystem. Um engagement driven sequence. So, that's mainly for nurturing to get people that are already in your sequence from cold to warm, right? That's super super important and I'm going to show you an example of that in a bit.

Credibilitydriven story sequence is conversion to sales making people take the step of purchasing. Um I leverage stories every day. I do it every single day and um this is the the majority of this is the reason why I get a lot of DM calls and a lot of people why I get a lot of setter interactions and things like that. To show you an example curiositydriven story sequence someone remembers story sequence. Two days ago I posted this.

As you can see, if you see 56K cash sent to your bank account, you're going to think like, the [ __ ] is happening? What is this? You know, curiosity pattern interrupt. Same counts for the second one. You see 366 appointments in seven days. That was not for me. It was one of my partners, not for myself. But people are like, "What the [ __ ] is happening?" You know, they're like, "Damn, pattern interrupt." Again, call to action.

So, that was a call to action to to specifically this uh this event. Then another pattern interrupt. So, what I do with these curiositydriven story sequences is not a lot of text because there are a lot of new people. So, they're not going to read like [ __ ] crazy text, right? The only thing you want to do is you want to get their attention. And the way you get their attention is by creating curiosity. Then pattern interrupt.

I do another call to action, DM the word piff, and then like obviously you get like 20 people to DM you piff. You have a lot of DMs, but you don't really convert them into bookings. you should run this to get people to book. When it comes down to uh when I lead quantities on sales calls, we had that problem sometimes. Uh which is why I run these story sequences to get even more qualified leads because obviously not everybody is paying in full in 10 minutes, right?

Um when you have one of these two problems, you should run such a story sequence. Way more text, way more engagement. It's engagement. So it literally goes from left to right. It's one story, right? It's one complete story. The structure is more text storyline and bigger explanations. So let's walk through it in a second. It's like I tell people here this is pattern interrupt opener. If you've been thinking about scaling scaling your own consultancy offer pattern interrupt say that's why I have 10k days in a row.

I spend my money on ads to get high ticket clients without even touching the front end. It's curiosity people like the [ __ ] is happening? Then I explain pain points. I explain pain points. Again I'm sending this slide to every one of you so you can see the actual text. Um then I create an angle solution pane. I go to the angle of what I actually deliver. So think about this, right? This is one of our client tracking sheets.

So I'm showing people the client tracking sheet. I sell the B2B. So it's super important when I sell the B2B I show people stuff. I can talk about data, but if I show them that sheet and they can look into that sheet of knowing exactly what's happening, they're like, "Okay, this act this actual some sauce. This is some stuff." Um video driven. So basically video is driven instead of doing the testim of the the things that I did right here.

So you can see I switch it off between discord screenshots because for client communication we use discord screenshots. I can do discord screenshots but what I like to do a lot more is do the testimonials here on the right. This is higher conversion. I can promise you that when you do this more people will click and more people will convert. The point and the difference is is that obviously you get discord messages every single day.

You don't get a new testimonial every single day. Um, but utilize this. And I wanted to say one thing about story sequences. Like people don't look at your content as good as you do. That's probably one of the most important things. You start to overthink when you start to make stories and stuff. But bro, like people don't look at that stuff. They just skip through it and only the people that are actually that that that value you are going to look through it.

Exactly. Going to read everything, etc. um which is one of the majority reasons of why people are not creating story sequences because you know why are you not creating content when you're starting out because you're scared of other people's opinion. Same cons with story sequences and then trust at the end. Um I want you to understand that with the engagement story sequence you don't have to do this in this specific order.

It's always important to open with pattern interrupt and to end with either trust or credibility in between. If I would put this story sequence there, whenever I send it you, you can see the exact text and it would make it would make a lot more sense. The only way this would work like actually optimal, super optimal, you can make over six figures a month from purely the story sequences is if you do it super super consistent, right?

I see it like this, right? It takes 100% to convert someone cold to purchasing. Now, a story sequence every day a story is 1%. So, when you do it for 100 days, story people follow your story and they just want to buy, bro. It's going to get to a point where people are like, "Fuck, I can't I just need to pay this guy." It's compound effect. It's compound effect, right? And with story sequences, that is super super important.

Um, and this is more for new people. So, it's less text, super clean, super easy, more pattern interrupt, curiositydriven, and this is engagement. So, it's more text for people that are already um, yeah, integrated with the system. The way I call it is, as you can see, uh, audience segment percentage, it's 80% versus 20%. So 80% of the people view it but only 20% of that wants to you know potentially purchase. The second one is a little bit more nurtured.

Only 50% sees it. So it get way less views right but it'll get way more view it get way more quality views. And then the last one is credibility driven. So it's really purely focused on CDAS and social proof. Super important. This is the one I make the most amount of money from. This is actually socially driven in a way where people are like, "Bro, so many people are working with Nick." You see testimonial Mark Skil to 25K in 10 days, 30K, 15K, 40K.

You see people on a client retreat with me there. You see Braden making 50K a month. You know, it's super super um credibility driven in a way where this works perfectly for B2B. Whenever you have a BTOC offer, um, you can utilize this as well, but it won't work as well as the engagement driven story sequence. Yeah, I've tested it for B TOC as well. I have clients in B to C. But the most important thing is that I realized that engagement works way better for B TOC to get people to pay instead of doing B2B.

And this sequence is so powerful for whenever you're doing B2B. As you can see, the drop off rate. So, um, let's show the drop off rate. You can see exactly the drop off rate of every single story sequence within our company. We have data on all of our story sequences with AI to know exactly what the drop off rate is of every story sequence. For example, the drop off rate here is 5.5%. From that one to this one, right?

So, as you can see, if that one is 12.4%. We know and my team knows that this one is not running as optimal as all the other ones because this one has the biggest drop off. What you need to understand is the more people view it and the more you go through the sequence obviously it's always a drop off right but the most important thing is that sometimes we have we have like 14 to 15% here and then the story that I posted prior to that is super super bad um this data is probably yeah it's same with follow-ups right you run follow-ups you make an extra 8% per year it's same with this if you know this data and you can do this with AI can send you like a software it's super easy to track everything put it into AI AI routes that can write out all the copy.

We're building an AI story sequence software right now. So if that gets published, then it's game over. If you've been thinking about scaling your own agency, check this. People like the [ __ ] what do I need to check out? You know, it's copy. It's just purely copyrightiting. It's like building it. This is like building a landing page. You know, it's the same stuff. So it's super important that you catch people's attention.

But the only reason why I was able to make my story sequences better is because of this, bro. It's all because of this. because I have had 30% here sometimes and I know exactly, okay, I never need to do that again. I can re-angle it. Bro, I'm not going to do that manually. You just put it into AI and it does it for you. You know, to be honest, a lot of my story and I know Ibrahim does that as well. We do it like just like manually, you know, I just sit behind my phone for an hour.

It's worth it. And one and a half hour of my time per day is worth making story sequences. So, if one and a half hour of my time is worth that, you see the importance of story sequences. It's so [ __ ] important because think about it from a perspective of you guys, right? Like you're all here probably partially because of the story sequence. You're like, "Fuck, this guy is like doing something crazy that I'm not." Right?

Think about it. Like, you know, so that that's super super important that people understand that. Um, and as you can see, it's like 33% watches it. Way lower uh uh viewing count, right? And a lot of people will drop off as well with credibility because there's no hype. It's just like, you know, it's just clients. It's just you show that every single time, but it makes 67% of the purchases, right? So, it makes way more purchases.

It has way less views. And bro, yeah, story secrets are just uh super crazy um to it with questions. How can you spend more time on something? They make sure that you spend more time. It's FOMO, bro. Right. And it's like it's there for 24 hours. I'm not going to be able to see it again. What's there? what does he do? Still his [ __ ] curiosity at the base of it to be. You know what? What has helped me so much in marketing is one of the best phrases I learned.

It's like people want to see you do good. When you're doing good, bro, people want to be part of that. People are following you. You get more story views. You get more YouTube views. You get more everything, bro. People want to see you do good. When I make crazy money, I have crazy. People like the [ __ ] how does he do it? You know, and then people want to know that. So, that's like super super important point you're making.

And um yeah, the reason why I want to talk about it today is because most people are just like, "Yeah, let's make story sequences." But this is like crucial. This is super important because it's like an untapped angle of marketing, right? It's like something that nobody does because people do views uh reels and people do YouTube videos and things like that. But I would say personally, this is one of the most valuable things that I've been able to do in the past year to make super good money.

Yeah, it is. And it's just the reason why it's different to towards reals or YouTube videos is because the story, right? It's custom. It's just custom story. So it's every single day is different. You cannot really have expectations from it. And it's the most real, right? It's the most honest and real. And that's what people like. People like trust, you know. So that's it. What about close friends? What are your opinions on?

Good point. I used it. Uh I have everybody in my close friends. Uh, I got like 50%, yeah, crazy tactic, right? 50% more story views, but now I'm not really using it anymore. I see it as a short-term play to make a little bit of money. When you do a launch, a product launch or things like that, like a launch, a new offer launch, um, it's super useful to do close friends. Now, with marketing and source as well, like it's like the only way to keep making a lot of money all the time is having new offers, having something, having new content.

Like even though this would work super well for me now uh let's say the top one right these these type of reels that I make every three months I create something new maybe that work that it works um less good in terms of views etc but people like improvement when you actually following a brand and you see someone grow people want to be part of that that's the most important thing so you always want to create new [ __ ] I would say like creating new stuff and always making things better is probably one of the biggest things that you can do for branding to make your brand become bigger, you know, no matter if it's performing worse or not.

You can always go back, you know, but creating new [ __ ] and being super creative is one of the most important things. Let's do it. [Applause] No, we I lived in Italy for 2 years, so bro, it's crazy. But 15x is insane, bro. It's ridiculous. It's ridiculous. But I saw the difference because when I I launched the the videos funnel because I only I text you one two months ago. I was doing influences and you don't sell me nothing.

You tell me try to do organic video in ads and I say [ __ ] I didn't try it before. I try I try with the the video as fun but you know I get leads at cheaper quality but people don't convert much. M I get that the quality is [ __ ] This and bro blow up crazy. I try to arranging new sales every week, bro. Like two sales a week because I have too many leads for That's crazy, bro. That's [ __ ] insane. If you have a good team, you know, you have expertise in for business market.

Yes, bro. The traffic is the main problem. Of course, everybody has problem with the quality. The quality. Now, every people is telling me, "Oh, teach me, teach me." No, no, bro. We'll keep it a secret, bro. You'll become my client and we'll scale it up. Yeah. Yeah. Let's [ __ ] do it. That's good advice. Yeah. I'm not buying enough. Really? It's crazy. That's why I come here. 15x Roz with one YouTube video with one implementation, bro.

That's insane. Yeah. And one suggestion you give me in the DM. So on the WhatsApp. So crazy. Crazy. That's why I show up in the mastermind because I don't want I want to meet you know because for one suggest you help me too much. So it's crazy. So that's insane.