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Nik Setting · @niksetting
Words
3,538
Runtime
19:11
Speaking pace
184wpm
Reading time
15min
184 words per minute, just over the 181 median of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
yo what's up guys hope you're doing good in this video I actually want to explain um like this today I was thinking about like what content should I make um I was not inspired by anything so what I did was actually what I'm gonna do today is because like the other video of the yesterday performed very very well a lot of people wanted to know how to actually do the steps in order to come there right by the way of my new hoodie on like it's my jacket
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| Longest sentence | 2,426 words |
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117 in total: like 58 · um 28 · actually 17 · uh 8 · you know 5 · sort of 1.
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yo what's up guys hope you're doing good in this video I actually want to explain um like this today I was thinking about like what content should I make um I was not inspired by anything so what I did was actually what I'm gonna do today is because like the other video of the yesterday performed very very well a lot of people wanted to know how to actually do the steps in order to come there right by the way of my new hoodie on like it's my jacket it's perfect guys come on you need to stay warm in order to perform well in the winter right so buy yourself some good clothes and make sure you uh your temperature is high right because that's the only way to perform well as an entrepreneur in the year Indie winter um that on the side so what I'm going to talk about today is um this structure these steps that you need actually need to take in order to perform well through this process right so what I was talking about yesterday is how to actually do Outreach and how to make sure that you you keep that attention right how you build an audience in this structure I'm actually going to explain uh I just bill it out like it's it's insane right um this is actually the actual steps that you need to do in order to perform within that structure right so what we're going to do is the first thing that you need to figure out is your offer right so make an high ticket offer do the discovery phase the validation testing whenever it's done whenever it worked scale it right makes sense so in order to make sure that you're able to like scale it you need to create awareness and attention and you can create awareness and attention in two different ways right you can do Outreach or you can leverage sales assets to build an audience that you want right you have two different options one option is to do Outreach and one option is to whatever build really like make reels make YouTube content like organic right but there's another way and that is the structure that is the way that I was talking about yesterday you have organic growth right so you have leveraging sales assets to build an audience that you own because you're the owner of your YouTube Facebook group and Instagram right so there's organic growth right whenever you make a YouTube video it will get a lot of organic growth we're actually been optimizing um my YouTube videos with AI right I have someone working for me that is specialized in AI so the reach that we get probably on this video as well is going to be insane we get like 2K views on every single video over the last like couple week a couple days so there are two ways in order for you to actually whenever you want to leverage a sales assistant whenever you gotta put out content it can grow organically or practically right so organic everyone knows what organic means but practically I'm going to explain it in a bit right so in order to create attention you can do the organic part but you can not only only rely on that right and especially not within this space we're building like within the agency and coaching space so you're going to build an outbound campaign right and we've ended up on campaign we're actually going to do is 300 outreaches a day right you're gonna assign it an Outreach Channel So based on your Niche you need to make sure that you assign the right channel could be a LinkedIn could be Facebook could be Instagram Twitter as well but I would recommend LinkedIn Facebook or Instagram right then you have two options right you can hire two to three virtual assistants or you can hire 30 plus people and keep two to three will perform the best right so so this structure is actually there for you to get to 20K within 40 to 30 days right because this structure is going to perform very fast right whenever you do this you're able to get to 30k within 14 to 30 days right so that is the reason why we're hiring to the three virtual assistants or a higher 30 people plus right because we don't have time we want to get to 30k in 14. to 30 days right so you need a handle you need to make the right decisions in order to get that amount of Revenue very fast right because there's a time slot right why do you want to be rich within a year why do you want to be making 30k in a year tell me if you have the option to be making 30k in a month right why the only thing is that the only difference from the people that make 30k in a month and 30k in a year is the decisions they make that's the only thing so make the right decisions right we got to do it in volume right 300 a day because if you're going to do 50 a day how do you think you're going to get to 30k right within 14 to 30 days so your best bet will be hiring two to three virtual assistants because you probably don't have an audience of like uh you can only perform this whenever you have an audience right so hire 30 plus people like random people keep their explain them train them same with the va's train them um and then do a test phase of one week and after that week two to three people will stick who did the work consistent we were able to hit the kpis the same with the virtual assistants right um so the payment structure that you need to follow within this 14 to 30 week um day process sorry um is this right you can vs you can give them 300 a month times three uh because you have three vas it would mean you have to pay them 900 right if you're afraid to pay people money how would you ever be able to scale because you know that you need money in order to scale right if you're afraid to give up a piece of the pie I don't care if you already have sold an offer I don't care if you have sold five I don't care if you have sold 10.
I know you can spend nine hundred dollars right if you're if you only always only want not people like to do like if you okay let me explain it this way what most people do is they only want people to perform a commission based right so if you're afraid to give up a piece of the pie that means that whenever you only want that structure you're probably not confident that you're gonna that you're able to teach the va's the right structure in order for them to perform right because what is the reason they get commission based because like commission based they will probably make more money than only paying them 900 a month right so you need to pay them 900 a month if they perform well if you're able to manage and train them the right way they'll hit you 30k in 30 days easy seriously like um so that means that you just made a 30X return on investment right another option could be in commission based that would be 50 to 75 per qualified appointment or four percent per close right um but like in order for them to perform well this could be like the test phase right that means for four percent per close after the test phase switch to base salary and plus commission that would mean 500 a month um or whatever 300 250 and then that space pay and then they get like 50 for every qualified employment that they book right so in terms of the growth specialist so whenever you have an audience right whenever you have an audience and you could probably get 30 plus people working for you you need to optimize a lot of profiles right but that very easy to be honest um but what you need to do is you need to make sure that you grow Specialists right so there are people that um are willing to work right make sure that you make a vsl because you're not going to hop on a call with all those 30 people so make a Evergreen vsl what you're going to say is like okay these are my requirements um this is the thing that you need to do you get training for me you get whatever right tell them what you need from them right 30 30 people apply give them 100 205 per qualified appointment or a five to eight percent commission right within the first structure so that means within the test phase and after that you're able to give them a thousand base salary plus like 100 per qualified appointment or maybe just a 10 commission right but the the beauty about this process is after seven days you will you will be able to see how many people stick how many people booked qualified appointments how many people like your third and probably of those 30 people you will probably have like two to four like Rockstar appointment centers right it really performed very well and you just fire the other people because they were only able to perform right um of course you need to manage them and train them the right way in order for them to perform right so what I want you to do after that is whenever you decide one of those structures um multiple optimized social profile uh multiple Optimus yeah social profile so you need to optimize a lot of profiles um to make sure that they can use them right you can just buy them it's very easy leverage qualified or paid audiences because we're not going to do a cold Outreach buy access to someone else's audience unders let your va's or grow Specialists understand where to find a pool of qualified leads right it could be through Spotify and your best bet would be YouTube so within this range they're actually out this is this is all outside of your world right so when everything that is in this green stuff is within your world so what I'm gonna uh this is actually the stuff that I explained yesterday but this is actually um more of a like dive within the whole structure right so whenever you're gonna do Outreach they enter your world right to be honest whenever they actually whenever you have a conversation that means that whenever you're able to get their attention that means that you're in your world right if that makes sense whenever you're able to get someone else's attention during your world and that's the the only way to enter the this like space is by organic growth or practical growth right so that means this is practical growth because you do Outreach you um you let your va's or appointment setters get a get a like do Outreach so you're able to get a lot of attention the other way is organic growth but like people that only rely on organic growth are stupid so you're going to do Outreach you're gonna have a lot of conversations you're gonna book calls probably you're gonna maybe close someone what are you going to do with all the people that you were not able to close what are you going to do with all the people that we're not showing up what are you going to do with all the people that ghost you within a conversation are you going to put them in the trash are you going to open the door for them to go to the trash or are you sending all those people back to this stuff right back to like are you going to leverage sales assets so are you going to send them your YouTube like this is exactly the thing that I explained yesterday um so they're able to enroll back into your world makes sense because everything within like the reason why I call it your world is because whenever they are in your world you have the influence you can decide whatever they're gonna do right the only the only the only difference is the influence right within your world you are the boss you you are the one that decides what's going to happen makes sense and it's not close because they can decide to to get out every single time they can decide to unfollow you they can decide to unsubscribe whatever um and they can decide to leave your Facebook group right but that is practical growth so instead of putting those people in the trash send them a sales asset practical growth send them to your YouTube Instagram Facebook that is a sales asset right and that means that they're entering your role again does that make sense so your content what your what Your content needs to do in order for them to get on another conversation is your content needs to provide so much value that people just want to throw you money right what I've discovered and and that's probably one of my most valuable skills that I've ever created over the last couple months is I've created such an amount of value that nobody is able to do like I don't to be honest I don't know a lot of people that provide value in a way I do right and the reason why I know that is because that the messages I get in terms of like the the data that I get from every every single person that is reaching out to me whenever I get on a sales call are they going to ask about the whole structure the whole offer no they just want to throw me money because that means that they consume a certain amount of my content they observe a certain amount of my like like how do you say that attitude in a certain way so they just want to throw you money because you know that because they know that I'm gonna change their lives in any any different situation right so this is this is the most important thing right um your content needs to change the entire perspective believe of the prospect the only way to change the belief of the prospect is if you're able if you become an authority right because then you're going to listen to someone the only way to become an authority within the space is to give people value because then they're gonna listen to you right so make sure you provide value that means whenever you provide value whenever whenever whenever other people see that you have a solution for their problem you're becoming an authority whenever you're an authority you can change beliefs right and you can change the entire perspective of a prospect right so you're the thing that you need to do when they're in your world educate people on the informs or like informs the prospect on how to get rid of the immune efficiencies within their business right this is exactly the thing that I explained yesterday communicate in a way so that you are the one that has the solution for their problem it's not about your offer it's about how you communicate that value to the market right because people don't care about your offer they only will explain like people will only experience your offer when they're in it when they bought access to it makes sense you could tell them anything but they won't know right so that means that you need to make sure in order to enroll people you need to make sure to get to understand how to communicate the value to the market and the only way to communicate like your value to the market is by becoming an authority and the only way to make sure that you're able to become an authority that people listen to you is by providing them a lot of value make sense so what you're going to do after that is when people consume the love of your content you're going to nurture the audience and get them to engage right so if you you have like two options CDA call to action on your Instagram whatever on your YouTube could be anything or an Outreach message and what do you think what happens next you're gonna have another conversation it all started here and it ends here makes sense so you're going to have another conversation you're gonna have another call you have another potential close and the re the closing rate will be much higher right now because they went through this whole process right it's not like a an Outreach message only they consumed a lot of your sales assets right Saudi closing rate will be much higher maybe you don't close them send them back repeat the process practical growth YouTube Instagram Facebook group provide more value nurture nurture like nurture your audience maybe a half year later you do a CDA you call to action you say like I don't know this is my offer whatever you know and they they say I'm interested now right another conversation another booked call another close so what the most important thing to understand is there is just no way for them to get out of your world right because you will always send them back within you like like in your world you will always like uh keep this door open so they're able they're able to enter right so you're able to provide them more value does that make sense and of course some people you will put some people in the trash right of course but like whenever you're able to create this process repeatably like whenever you do this on repeat uh let your growth specialist your Setters do this on repeat You're Gonna Be a Millionaire because it's impossible to not become a millionaire through this process I want every single I think on I don't know how many followers on Instagram I have maybe 1K right now you know I want every single person every single person to buy from me right could be one year it could be two weeks it could be two years could be six years whatever I don't care right but the only way for me to figure out is they're gonna buy from me is because like it's not about if they don't have the money it's about I'm not important enough yet for them to spend the money on me makes sense because everyone has money right everyone has the money to invest that's stupid whenever people say I don't have the money to invest you that means that your solution is not they don't see that you have the solution for that problem it's not big enough makes sense because like everyone is the money like what other extra Moses at um whenever you're able to buy a Ferrari for like 10K you're gonna come up with the money no matter like you're just gonna come up with it you're gonna ask your family I don't know you're gonna work your ass off right in order to get that money because you're not you know you're able to sell it for like 300 400 500k right so that means you see the value right and that's what it's all about communicating your value to the market because that is the reason why people buy right so follow this process and make sure that you dial this process system in because like the only people that are responsible for this process are your Setters the reason why I love Setter so much in like closures I don't know I don't it's not really my job is because Setters are if you're if you're a master skill setting you're able to get people's attention you like your job is a Setter is actually to make sure that you can get someone's attention and convert that attention into a book call make sense so that is actually the video I have nothing more to say I hope this was valuable but make sure you follow this process guys right um it's like a sort of similar video that I made yesterday but this is the actual practice right so um yeah what I say your organic growth and practical growth so do both okay so appreciate you watching follow me on Instagram and um probably see you tomorrow
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