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Nik Setting · @niksetting
Words
2,597
Runtime
13:55
Speaking pace
187wpm
Reading time
11min
187 words per minute, between the 181 median and the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
guys so hope you're doing good in this video I want to specifically talk about something that I was talking about yesterday with my appointment setter and with my VA right um because if you get to understand this structure and if you know how to optimize this process your va's and appointment Setters are going to bring in a lot of money right like the return on investment will be insane I can tell you right now okay um so to actually get to understand what I'm talking about is the funnel from
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| Longest sentence | 1,515 words |
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Most used terms
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117 in total: like 54 · um 40 · actually 14 · uh 7 · you know 2.
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guys so hope you're doing good in this video I want to specifically talk about something that I was talking about yesterday with my appointment setter and with my VA right um because if you get to understand this structure and if you know how to optimize this process your va's and appointment Setters are going to bring in a lot of money right like the return on investment will be insane I can tell you right now okay um so to actually get to understand what I'm talking about is the funnel from actually um profile qualification to a close right so stranger to your loyal customer we're not going to talk about like the process of like the service delivery part I'm only going to talk about the process that you need to get to understand and that you need to optimize and refine in order to make sure that every single step is going to be optimized like 10 out of 10 right um what I want to start with is actually that this is a funnel that you need to understand if you have an outbound out like an outbound campaign right if you are doing Outreach yourself you're doing something wrong stop doing that right why are you doing Outreach yourself you need to make sure that you hire a virtual assistant who does the Outreach for you and that you hire an appointment setter that does the uh conversation part booking corporate and show upward right so most people could have like two two virtual assistants that do the um the the appointment setting part as well but what I would recommend is do one VA one appointment setter so one appointment center can focus on like all the conversations and one VA can focus on all the Outreach and the profile qualification right so when it comes to this funnel there are six different steps right the first step is profile qualification so what you do is whenever you go to a post of someone and you want to do Outreach let's say they got a value post and a lot of people reacted like um Setter if they want to become a Setter right what you do is you qualify people on profile right look to their name Literature Like photos and their profile picture based on that you're going to make a quick decision if you're going to send them an Outreach message right it could be you could be doing that very fast because that's not like really important but make sure you get to understand that process that's something that the VA needs to take care of right the VA is going to send the Outreach message then let's say it does like 200 a day you could also have like two va's so they do like um 400 a day what I have is like I have one VA that only does the Outreach part and I have one appointment center that actually does all the five steps right um so whenever there is a problem within the Outreach part you need to make sure that um you're gonna have a conversation with the virtual assistant on what is going wrong what the current pain is that you need to solve for your own funnel right so this structure will actually make it unreasonable for you to not succeed with your virtual assistant and appointment setter right so whenever you have an appointment setter like step three would be like step one would be profit qualification sending the Outreach message making sure that people respond like having the conversation that is what the appointment setter does booking a call show a break because the show up rate is totally um relying on how the appointment center set the appointment right if that makes sense because like when people don't show up it's not that they're not interested it's that they forgot it right so when they forgot it you didn't build up an emotional connection with them and the way to make sure you increase your showing rate is to talk about personalized stuff that is the only way to increase the show upgrade if you want to increase this to like 90 to 100 percent make sure that you talk about personal stuff with your people right don't have a robotic conversation make sure that you talk about like things that they like to talk about because that is the way they're going to remember you the only way um and then I'd say hey Nick because I do the closing part so it is my job to make sure those people get close right so let's say um this could be a 10 out of 10. 10 out of 10 this could be a 3 out of 10 10 out of 10 10 out of 10 10 out of 10. right that means there is a problem within your pain if one of those chains if one of those steps is not optimized as it needs to be there's a problem the the steps after that will not be be able to uh to pursue to actually make sure that you gain the result from it right so let's say the profile qualification is perfect the Outreach message perfect you get a like a 10 to 15 response rate that's good um deployment Center books a call right um but then the show up rate is bad like it's only 10 to 20 percent that is extremely bad right I don't have the ability to close a lot of people because no like nobody shows up right let's say the profile qualification is good but my VA is not doing the consistent Outreach every single day right he's doing like 20 20 219 80 0 um 120 my appointment setter is never able to have consistent conversations and book consistent calls because the Outreach is not consistent so you need to make sure that every single step is optimized every single step is optimized and the way to do that is to hop on a call Daily with your virtual assistant at your appointment setter so you need you need to make sure that those people operate because you have two options you have your your first option is to make sure that you do everything yourself so you know it will be a 10 out of 10. right if you do it yourself it's fully your responsibility so um that will probably cost you like 10 hours a day right um plus you also need to do marketing 12 hours uh you need to take all the calls it would be like 16 hours so yeah you probably work like 16 to 20 hours a day that's impossible but then you then you actually make sure that's a 10 out of 10 every single thing um but that's not an option if you want to do everything yourself you're not a business owner right you're a business owner when you have employees that's that's the only way to to like recognize if you're a business owner so you need to make sure that instead of doing this type of stuff you need to make sure that those people here optimize like make sure that they do their work they optimize those five steps right so let's say my virtual assistant takes uh takes like control over step one and step two my appointment setter does that three step four step five and then step six I'll do myself right but you need to make sure that every single step is like a 9 out of 10 minimum because if this would be a 7 out of 10 the Outreach message will not even help because if you don't qualify someone you will get like bad leads right a lot of leads will probably respond but like you will never able to book a qualified call when you don't do Outreach you're never able to have a conversation but when an appointment center is not good in having a conversation you're never able to book a call right and if you are not like dialing into personal stuff nobody will show up so I'm not able to close anyone right um let's say this step is optimized like all those steps are optimized I have a lot of calls but I'm not good at closing the full funnel will like the full like funnel will will fall away right so you need to make sure that every single step within the funnel that you have for your business is optimized and the only way to do that is by making sure that every single person does it work and making sure that everyone does it work um that does his work every single day is by having a call Daily making sure they send an end of the day report making sure that they um like gather a lot of pain points and tell them to you because you're the one that needs to optimize not this stuff you're the one that needs to optimize those two people right instead of doing it all yourself you need to make sure that those two people perform and the only way to make sure that those people perform is by getting a lot of um like a lot of insights on how their work structure is right so that means that you're now making decisions based on those two people not on those five steps right so let's say there is a profile qualification problem right your VA recognizes it is going to tell it to you and you need to fix that you need to fix that process right so that means that you're going to tell it to the VA and he's going to fix that process himself because the only way to get a players within your team is by making sure that people can work independently that's the only way right if you're able to have a conversation with someone he gets it he takes action on it and he has now an independently um person that can work without you that that's insane right um what I'm doing right now is I'm training my appointment Setters mbas to work independently because if they can do that that means that they can solve problems um without me right that means that I have just automated the whole structure that doesn't that can run without me so when I want to go on a trip for two months like two months is a little bit long for two weeks those guys know what to do know how to solve their own problems and know how to solve every single problem within those five steps so I can go on a vacation of two weeks right um and that is the beauty about making sure that you need to optimize every single step because like if one step is a seven out of ten or a six out of ten you will like you will decrease your Revenue your monthly Revenue with like 40 50 like if only one step is not optimized because if you don't do consistent Outreach let's say this part is very good right that means if you do 100 messages instead of 200 you will just miss out on fifty percent of the revenue because if you do 200 every single step will double right it will 2x so you need to make sure that every single step is optimized and that your virtual assistants and that your appointment Setters um can work independently and can solve their problems and the only way to do that is by telling them how to solve a problem if there is a gap if there is a current pain right I hope this this structure was very valuable and I hope that um you probably got an understanding now about how to manage your team because that is the that is so important um when we're gonna Place appointment Setters uh within our clients businesses we always make sure that the founder has a call of 50 minutes every single day the appointment centers and the va's also need to send like uh an end of the day report right so what they do in the end of the day report is they're going to send like a short Loom of one to three minutes of how the day was going um if they got any like pain points struggles whatever notes and what we do in the call is we're going to review the whole situation right it doesn't need to be an hour 50 minutes is enough but make sure that those guys can work independently so they can solve all the problems within the funnel themselves so that means you don't need to give attention to all those chains to all those steps in order to create results right so that means you actually just automated a whole funnel that works that produces money without any input of yourself right the only input that you use you have to pay the payroll every two weeks right that's the only input you need to do in order to generate uh a lot of clients for yourself right and after that when the funnel becomes bigger and bigger when your va's when you have two va's two appointment Setters you probably can do the closing um you can like hire a closer because he or she can do that process for you right um so you can really focus on like the service delivery part um I hope this video was very valuable um make sure that you manage your va's the right way watch my other video my previous video I actually explained every single thing on how to find an a player performance appointment setter um or virtual assistant because this this is the structure that you need to follow you need to make decisions based on those people not based on the steps that they need to do right and what I see most people doing is making decisions based on the actual work that needs to be happen instead of the people that needs to do that work right so you just like think one step ahead right and that's the that's what most people don't understand so make sure that you manage those people the right way so they can perform the right way right and if they're able to perform the right way right way you're actually just automated something and that's the whole goal of a business right creating a lot of Leverage so you're actually actually able to focus on a lot of different things right to to make sure that you um got attention for a lot of other things um like Service delivery right so I hope this video was valuable drop a like follow me on Instagram on Facebook on whatever YouTube right and um yeah if you want our help to hire the ace to actually we actually Implement va's so if you need two vas appointment Setters growth Specialists as well we do both um that we'll do like 300 outreaches to 500 outreaches every single day um hit me up on Instagram and we'll talk about it okay so appreciate you watching and see you later
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