The Thing That These 2 Entrepreneurs Understand transcript

what's up guys hope you're doing good in this video I want to talk about something that I was talking about with my friend um last weekend we actually talked about how important it is to have an audience to build an audience and we actually talked about something and that is that why the [ __ ] is Iman gatsy still selling courses right and we figured it out the way why Iman is still selling courses is because that is the way to create leverage right if you want a skill to [ __ ] Millions you need to have a lot of Leverage the reason why Alex ramosie's program High ticket programs probably like half a million dollars is because that is the way to create Leverage right when I'm ever going to be at Millions a year I will never ever run this implementation program I have right now you can probably maximum skill that to like 250 to 500k a month probably right the reason why human is selling course is because that is the way to create leverage you can like you you have infinite returns right that is the way to create leverage and that is what those two people understand very well right so the process that that you actually need to use in order to get to this level is this right so organic right create attention you need to [ __ ] figure out a way to create attention organic attention right you can spend a lot of money on ads but those guys figured it out right if Iman would do a CDA right so I called it action every single day until he dies that would mean that like 365 days times 70 years right now because he's 21 let's say it's been 90 whatever he's going to sell 20 courses every single day until he dies maybe if he's getting a kid maybe um here he can take over the cdas I can still do that on his Instagram Channel he will probably um sell courses until like his kid dies as well all right um the reason for that is because he has infinite returns he has figured out a way to create infinite returns right if Imam would do a call to action on his Instagram every single day he would sell 20 courses every single day until he dies no matter how good his results are for his program no matter how good his offers no matter how good he is as a person it all doesn't matter he hasn't created an audience on a level that you can never compete on right he has really you cannot compete right and Alex ramosi did the same you know why they both make millions because of this 1.4 million because of this 700k that's true that's the [ __ ] reason why they make millions that's the only reason right so that is the reason why even like still sells courses because he has leverage the bigger the business the bigger the leverage right I'm not not [ __ ] able to skill this business through like a million a month um for an offer that is like five to 10K that is not possible that is impossible you can never deliver on that level right um if you want to do that you need to figure out another way to to um express your value right implementation is a very very good way to express value to get to like a half million a month right if you ever want to get to like 10 million a month what he does you know what he does you know how many information programs he has no you know how many in how many ways he is expressing his value right there's no [ __ ] way I'm able to fulfill every single [ __ ] customer for an offer that's only 5 to 10K that's impossible right that's just not possible right let's say my offer is 10K I need to get like that means I need to get 50 people results every single month over and over again right um that that's hard right that's just hard so you need to [ __ ] figure out a way to create a lot of Leverage because if I do that I don't have leverage I probably need if I have 50 people probably need like five client success managers uh maybe 10 sellers to to in the first place be able to get that attention because you need to figure out a way to [ __ ] get attention and you need content this distribution so you need a way to actually make YouTube videos make reels right figure out a way to get attention and do that by hiring va's because they need to do Outreach for you so you're able to obtain access to millions of users right obtain access to someone else's audience obtain access to millions of users to so many people right there's seven billion people probably eight maybe now um seven billion people in the world right obtain access to millions of users provide value right belonging to a community that is what they want they want to be a part of something every single human on earth wants to be a part of something you need to have a storage right you need to have a storage where you can stack all those people right so that means a platform could be Facebook group it could be Instagram you need to make sure that you transform a stranger into a fan not even a customer into a fan right through that process you're able to do unlimited ctas call to actions you need to have a good offer in place right the reason why I said that Iman doesn't need to have a good offer in place is because it doesn't matter right he isn't a point that it really [ __ ] doesn't matter if he has case studies he has a good offer in place if he has whatever his offer is good probably but um yeah he just figured it out it really doesn't matter um people gonna buy from him unlimited until he dies until his kid dies whatever um same for Alex and Rosie the only way that I can get to understand if he's want to get to like billions if if he is gonna provide more receive the value right if he's gonna get to understand a way to provide a lot more value right because he is always talking about like the J he is like a very general approach because he has a lot of people but if he's gonna specifically talk about moral value because I know he is a smart guy he is extremely smart so if he is going to express more value into the market if he's going to make sure that a lot more people trust him buy from him build an emotional connection with them he's gonna make 20 times more it's doing right now right and the reason for that is because what he's doing right now is he has general knowledge he is expressing general knowledge and that is not what we'll get into like billions you know if you want to get to a certain level you have to express that value on a certain level I'm trying to express all my value right but the reason why I'm not making billions is because I don't have 1.4 K like 1.4 I followers that is the only reason right I could guarantee you if 1.4 million people know about me follow me on YouTube I will make millions and billions right and that is what those guys are doing as well right if Iman is going to express more like specific value to people um because he is like a large audience from many different levels he's going to specifically add more value to every single level to every single person um like to every different stage is going to make a lot a lot more money and I think Alex Ramos is doing that a little bit better right um and that is the way to [ __ ] skill that is why email leads are the key to winning in life instead of outbound right because if you if like album means that you need to put in work in order to get work out right um imbalance exponentially right so if you don't do outbound you will never get results right if you have an audience you can results you can get results you can get like um money whatever the [ __ ] you want right and that is the process that you need to walk through right so create attention obtain that like get a lot of attention make sure that you obtain access to millions of users provide value and let them feel that they belong to some something make sure you are like the the the top of that right make sure you are like the the king of a platform and you have a lot of like soldiers under you right that listen to you that want to follow you they want to buy from you whatever right and you can do that through like a Facebook group through Instagram whatever so storage right a platform unlimited CP uh unlimited ctas so you can do a call to action whenever you want but keep providing that value every single time right and you get like infinite returns you get balanced boundless returns like it's it's never possible to to not make any money right only when you get blocked from Instagram or Facebook so yeah that's the only [ __ ] way you have closers we'll talk to those battles returns to those inbound leads because they are willing to buy from you their emotional connection is so so [ __ ] good with you right they they trust you they know you they know you can help them get to that next point because that is what you need to understand you tell your story based on who you are and when you do that people are able to like get attracted to you or not right but the only way to figure it out is to buy Korea is by is by creating attention if you get a lot of hate you're probably doing a good job right because you get a lot of attention um you know how many hate those people those guys get a lot right a lot they tell you that they don't get hit like but like I know how many people hate emo it would probably be thousands right but he's doing a good job so you have closers Setters in place that um can actually make sure that those boundless returns that those like unlimited like that that those like inbound leads um transition into all your customers right whenever you have a loyal customer you can choose to give them results or not right what I set on on a level where Iman is uh it probably doesn't matter if you give them results because he will like sell a lot of amount of results right but to be honest what I think is that email's course is good but the the reason why it does that is because he is able to skill to those levels where he's scaling right now right email makes like probably 20 million a year right now at this level 15 maybe um and the reason why it's doing that is because he has a course it's not because he has like an implementation program because that's not that scalable as a course right because information is scalable because you can express it in like video material implementation not right you cannot express that in video material so that is the only variable right so inbound leads closed settings will turn it into all your customers you have a case study whenever you have that case study you're able to skill like millions and billions really all right um but let's say you cannot give people results um you will still make money because he is on a certain level where you're at if you are at like 100k um a month or less give people [ __ ] results guys like what the [ __ ] are you doing if you not able to give people results you're never able to scale higher same for this topic right whenever you have a million followers on YouTube I would tell you that you need to give people results because that is the way to go right um but you don't need still it's not like necessary it's necessary but not necessary to make money but like why the [ __ ] wouldn't you what is your goal in life right money is fun but it's not everything all right you need to make sure that um whenever you're gonna die someone is making a like a Wikipedia page with you and it needs to be clean right you want to be remembered in a nice way so um that was it for this video I hope it was very helpful try to get to understand why a mountain leads are more important than about leads and try to get to understand why you need to make sure that whenever you have a sales call you recommend people to a YouTube video to follow you on Instagram to join your Facebook group because that is the way to stack it right if you say okay someone don't want to buy from you you say okay fine but and you never speak to them again you you you're not making sure that you can express you can like Express a lot of value to them for free on another level right you have to see this as like a storage right where um where a lot of like re free value is right and you need to make sure that you let people open the door enter and then like obtain all that value right if that makes sense because that is the only way to ultimately get access to boundless returns right I hope this video was valuable um the the purpose the the priority of this video is actually start making YouTube content start making Instagram like stories talk about who you really are and make sure that people trust you and make sure that you get [ __ ] attention right make sure that you hire va's and that you get [ __ ] attention because you if you're still not getting attention from 100 people every single day no [ __ ] way you're able to skill to like 30k a month right no [ __ ] way you're able to stack your calendar with sales calls right so figure out a way to get attention figure out a way to like um make sure that that attention converts into fence make sure that you're able to give those fans amazing results when you're in your program and yeah guys that is the only [ __ ] way to uh to succeed Okay so create content create YouTube content especially and make sure that Uvas are doing a lot of Outreach every [ __ ] single day okay create attention and when you have that attention turn it into like monetize their attention right so appreciate you watching this video um I hope it was very helpful and I hope it was very helpful to get to understand why email leads are literally everything right um thanks for watching it and see you later