Less Than 1000 Subscribers? This Will Get YouTube to Push You transcript

If you've got less than 1,000 subscribers or you're really struggling to see any meaningful growth, today I want to share something new, something I've never shared on this channel based on some new additions to YouTube and fundamentally how we can change YouTube to identify massive opportunity. Even better, it literally forces YouTube to notice your channel. And with that, a lot of people recently are asking, "Hey, is it the fact that you're uploading so often that you grew?" And actually, what's interesting is yes, I've been uploading more often, but no, it's not based on that.

In fact, when I blew up, uh sort of baby blew up, >> [laughter] >> I was implementing this system and I didn't go daily until this magical thing happened and really like I got a a big push from YouTube. That's what we're going to break down. And the thing I'm most excited about is it's based on simple, easy, and what's already working for you, okay? How you make videos. Imagine making the same kind of videos, but getting two to three, five times the views.

I want to show you what that looks like, the workflow associated with it, but most importantly, how you can make that happen for yourself. Now, recently, uh VidIQ, they released this study and it is staggeringly brutal covering how often uh smaller channels gain subscribers or even larger channels. And I couldn't believe it, less than 10,000 subscribers. And if you up in- increase, I should say, if you increase the frequency at which you upload, you gain like 13 subscribers. 13 subscribers.

I still can't believe it. And I know because like I've been trying to figure out YouTube the last 5 years. And what I'm going to break down worked so much better, thank God, than the run I had in 2023. Staying consistent for 19 months and it never happened. In fact, right now, in a 4-month period, I've gotten more views and more subscribers than I ever did during those 19 months. And it starts here. Right as you access YouTube, there's this new thing called your custom feed.

Now, a lot of people are talking about how this changes the algorithm or new change I don't think so. But I've used it in a specific way to really look for opportunity. And this is what I want to share with you. This is why I don't think you should like upload at a crazy cadence. Instead, you want to give yourself just a few minutes a day, 5 minutes a day, to really program that feed so you can really uncover really specific um elements, like YouTube opportunity, uh that will allow you to move forward and get far better results.

And what you're going to do is you're going to start out by just typing in what you want in that box. I just said, you know, I want to see videos about YouTube growth, small channel struggles, and more, specifically from smaller creators that are having a breakout success. Their videos are driving more. But here's what I think makes it interesting is that as I'm uploading, I'm looking at the feed to see what's happening right now on YouTube.

And I'm specifically looking for three specific things, again, that I can do really easily. So, if I see a video with complicated editing, no way. If I see someone talking about a 2-hour presentation, can I do that? No way. Can I change my thumbnail? Yes. Can I really test out a new video title idea? Yes. Same video, very different results. And when I started doing this, this is literally the thing I was trying to do.

I was trying to come up with power words and phrases for my video titles. And the three things that I look for, number one, novelty. Hey, this is different. In my niche, I've never seen anybody like come up with this idea. Number two, would this be something people might search for? Not that we're optimizing for search, we're trying to understand the structure of a video title that's doing well. Do you know what I mean?

And then thirdly, and this is really the key, is it emotional? Does this kind of create this reaction with people? Is it based on the things they think about at night? And as I kept doing this, I I thought about like what's a different way to say this. What are some power words I can add to my title and more. And then over time, I would apply that to the next video I uploaded. Now, like how often should you upload? What do you think would be the very best cadence?

Well, for me personally, I think two videos is really a smart way to go because you're publishing enough to actually test out different titles, different thumbnails, and more. And what when I did this, again, I was not daily. And this is what I was asking myself, like what kind of combination of when it comes to a thumbnail and a video title is going to have a big impact on viewers clicking and watching. And if you look right here on my channel, this is when it happened, right?

I had a certain style for my thumbnails. I was talking about things in a certain way, and I kept coming back to how can I create super compelling packaging? And when I did that and came up with this force method, it knocked the thing out of the park for again, where my channel is at. Like it tripled the views to one video. Really, really powerful. What's even more powerful is the fact that I hung on to that. Now, I'm not trying to like ride other videos.

I'm not paying attention as much. I still look, but I've already figured out a formula that works better than what I was doing weeks ago. So, now I double down. I published another video focusing on this word force. You see what I'm saying? And what's interesting is I I believe it was the third video and I totally flipped it. I created my own version of a video that has done well for other channels talking about why videos die and I'm like, well, here's how to keep your video alive.

And people clicked and they watched and what's so interesting is that video doesn't have the greatest watch time, doesn't have the greatest like retention. In fact, the retention's poor. And yet that that video in the space of five or six days keeps growing, keeps getting me views. And and right now, it's still gaining views. Ironic, like how to keep your videos alive and that video is is still alive. Now, there is one exception in terms of going daily and and this is what I want to share.

As soon as that happened, I saw a boost, then I went daily and it was my goal to like amplify things for my channel in the last few days of the month. I think I it was like August 23rd and then one power tip and that is your videos and the topics you cover are so powerful. And this video on the screen goes into what I call the wave strategy that's really been helpful for my channel. Click on that video, I'll see you there, you dig?

Watch that video and you'll feed a kitten.