The One Thing That You Need To Succeed In 2023 - SMMA/Coaching transcript

hey what's up guys hope you're doing good in this video I'm actually willing to explain the old acquisition process and the new acquisition process so if I'm ever able to get some of your attention 10 20 minutes let it be this time because this video is gonna change the whole perspective on your whole client acquisition process okay I'll guarantee you that because what I'm going to explain in this video is actually how to make sure that you become rich and stay Rich Forever I can promise you that whenever you put in the action on what I'm going to tell you within this video you're going to be a millionaire it just takes time right but I'll explain in this video right so the old acquisition process that a lot of people use is they have a funnel right so they could be they run ads or they have an outbound campaign right what I should recommend is always using about campaign because um whenever you're going to run ads you don't have to control yourself Facebook has to control you have control over the data and you can based on the data you can make different decisions so you can optimize it but you don't have control over the actual actions and you do have that with an outbound campaign right so whenever you let's say you're gonna do profile optimization you're going to get access to thousands of leads within an audience you're going to leverage paid audiences optimize the Outreach message right and then you're going to send it the amps 200 to 300 messages a day you're going to have the conversation and people give attention right people give you attention because you're going to have a conversation you're gonna book the call and you're probably close someone or maybe not you know what are you gonna do when you are not able to close someone what most people do is they're actually putting them in the trash that means that they're just making they're just making sure that they don't become part of something that you own right you got to put them in the trash and never gonna speak to them again so that means that this acquisition process will get you rich but whenever you not perform whenever you don't put in the work you will not get anything from it makes sense so whenever you don't let your va's do the Outreach or whenever you don't let your growth specialist do the Outreach or like actually perform this funnel you don't get anything makes sense so there within those four things people can lose attention right so let's say um within this structure whenever people lose attention is by the first message let's say they saw it but they didn't reply within here they stopped having a conversation with you in the middle of a conversation right whatever they booked a call they didn't show up right whenever you are an assist sales call but you were not able to close them right so what most people do is maybe following up but following up is not enough because what most people do is you follow up but you're never able to um sustain that with sales assets so what you do is you're going to follow up two times and whenever they don't react again you're gonna let them go you're never going to speak to them again but what you do like that that process what I said that process will this process this whole rep process will get you rich right but whenever you stop working on it it will not generate the desired amount of results for your business make sense so it will generate literally zero dollars whenever your va's don't do any Outreach for a year you're dead right even women a week you're just you don't have a business anymore makes sense so instead of putting all those people in the trash no matter which funnel you use instead of like making sure that whenever you have a conversation you follow up but then after that you follow up another time and then after that you do nothing make sure that you provide them with sales assets right because like what most people do is they stop within they stay within this red border right what they do is they put all the people in the trash but what you need to do in order to stay Rich Forever and I can guarantee you that if you follow this new acquisition process you're going to create leverage for yourself and you're gonna literally stay Rich Forever there's no way to not become like to not stay Rich that's just impossible because what you're going to do is every time someone is a like someone is losing their attention right whenever you're not able to hold someone's attention provide them with sales assets so what I mean by that is invite them to the Facebook group send them to your YouTube long form content send them to your Instagram right because what that creates is an audience that you own because you own those platforms make sense so that means they are part of something so that means they're always able to consume more of your content that means that you're not putting them in the trash right and this will create some whole empire over time right so that means that whenever you follow this process what you're able to do is what I said send them to your Instagram YouTube long form content or invite to Facebook group so what they will be coming or like what they will become right because they're going to be part of something and that something will be a Facebook group member a subscriber a follower right so what you actually did is you let them become part of something because they didn't were interested in anything if you can provide them with one of your sales as such so they can actually what you actually do is whenever you're gonna send like a YouTube content like you know what you know what John I had a great conversation with you I saw you didn't reacted anymore don't worry about it here you go you get a free YouTube valuable content right whenever you book to call people don't show up makes sense man you want to reschedule maybe maybe not they say no okay sure here do you have my YouTube so you can consume all the content for free make sense whenever you're not able to close someone what you're going to do is you know what I saw you had a struggle with this go watch this video makes sense or join my Facebook group so make sure that you like like let those people become part of something that you own because if you're able to like make that happen you're gonna stay Rich forever because what you're going to do is you let them become part of something that you own because you own those audiences it's your Instagram it's your YouTube it's your Facebook makes sense so provide them with sales assets instead of putting them in the trash and never speak to them again so what that creates is whenever they join the Facebook group they needed feeling fill in three questions plus their email right so the questions could be you know what is your desired outcome what is your current like monthly Revenue whatever and what is the thing that is holding you back right in order for you to perform and another question could be are you willing that are you willing um are you open for Nick reaching out to you uh to inform you more about whatever to give you a free like lead magnet whatever right to give you the scripts on how to perform as a culture agency owner they say yes because nobody says no to free value nobody really nobody says like nobody says no to free value right if that makes sense so that means that instead of putting them in a trash you're actually repeated this whole process because what is going to happen is you're going to provide them with sales assets they're going to consume that right you own the audience that means that they you reach out to them that means another conversation started another DM started that means another conversation started and you say hey what's up man saw you saw you joined the Facebook group here's the lead magnet so here's a video about whatever here's a video about um how to have the best message messaging structure to like increase the booking rate whatever do you like give them the thing give them the salute the give them the biggest solution that they can have for their problem right find out what their biggest problem is make a solution for that and give them to that that like give them your most valuable asset that makes sense so whenever you send them the lead magnet you just actually started another conversation right so what you just did is you just repeated this whole process because you were able to let them become part of something instead of putting them in the trash so let's say you have a whole conversation you say you know you want to book in a call to get to know more about it and you're able to close them this time because they consume more of your content now they're more like an inbound lead instead of an outbound lead makes sense so whenever they consume your content you know can't you know what content does content informs the prospect on how to get rid of the inefficiencies within his business makes sense that is exactly what content does and when you're able to inform people on a solution that like if you're able to solve people's problems for free let me like dictate it that way because if you're able to give people a solution for their problem for free they're gonna love you right so what is the reason why you're probably you're probably watching right now you know a couple of you guys will probably reach out to me on Instagram we'll book in a call why because you watch my videos because you watch videos like this right so whenever like the power of sales assets is that it informs the prospect on how to get rid of the inefficiencies within his business if you're able to provide the right Solutions because like I know that I'm very good at providing the right solutions for a lot of people's problems for free because I know my content is extremely valuable right and that is the reason why a lot of people watch my videos right that is the reason why a lot of people reach out to me because I understand this thing right so whenever people um are going to do that you're gonna you're literally gonna build an audience of millions of people and it will fit you with inbounds until you're gonna die right because like this this whole process is like this is the old acquisition method and this all is actually the new process the new acquisition method right if that makes sense because what you do with this is you're not creating leverage you're actually making sure that you become rich but whenever you don't put in the work there's no result right and whenever you follow this whole process you're able to become rich and to stay Rich forever because you've built you've just builted an audience you're able like the difference is that it's not about like it's not important if you're if you can nobody cares if you can book in 20 calls a day you know what creates like an insane amount of value if you're able to book in calls whenever you want and that is what this creates it creates something that you're able to do anything at the time you are willing to do it right and this process doesn't and this this is like a sort of storage right but whenever you don't perform this process you're never able to to get money so in order to get to this process you will first need this process right you will first need to do Outreach in order for you in order to create attention but whenever you're going to get rid of that attention every single time instead of stacking all that attention somewhere that like on a platform that you own you're never able to like you're never able to go broke right so it builds you an audience of millions of people will feed you with inbox until you die because you have just built in an audience you're able to make money whenever you want to make money not because you need to make money so now you own the system right so you own this because like you're you're the one that owns like all the audience audiences right now like the actual audience on Facebook on Instagram and on YouTube right so now you own the system let's say you do 60 for 60 days long you do 150 outreaches a day I'm not even talking about like two two to three hundred I'm talking about 150 worst case scenario right you're not able to do consistent Outreach let's say you do 150 a day you just reached out to 9k prospects 9 000 prospects let's say 10 percent of all the people that you reached out to you're able to actually give them a sales ad and they're gonna join right so that means that whenever you do um whenever you get like uh 9k process probably 15 will be warm lead uh maybe um and then maybe let's say maybe five seven and a half to ten percent you're able to provide them with a steel set so they're going to join your group right because nobody says no to free value so you have nine at 900 fans right you have an audience of 900 people that are maybe not interested right now all right so after 180 days of 150 outreaches a day you have 27 000 prospects that means you've just built up an audience of two thousand seven hundred fans right after a year you've just built up an audience of 5K people right and these are not random people these are people that consumed a lot of your content right so what it will create is an extremely amount of money right so let's get let's give you an example let's say uh 5 400 potential buyers right because they follow you for a reason if they're not interested you after a year they would never keep following you right so that means whenever you do a call to action you get 258 inbounds right you book 100 calls that's to be honest that's not even good right because either email leads um 25 closing read closing rate let's say that means 25 people times an offer off 7500 sorry you just made almost 2 200 000 dollars all right that means 25 people bought your main service of only all those people that that's that's not even that's 0.5 percent don't tell me that it's not possible that zero point five percent is going to buy your main program that means you just have made almost two hundred thousand dollars because you were you were able to get people through this door right you were able to to to instead of putting people in the trash to letting them explore your your world right because people want to explore your world if you're able to give value right I'm able to like I know a lot of people are willing to explore my whole world right because this is actually this is exact when you're gonna ex when it when you're gonna get access or when you're gonna enter uh when you're gonna go through the like this barrier you're gonna join my world and that means you're going to get a customer right whenever whenever you're whenever whenever I get you here within three years you're gonna be one of my customers I'll guarantee you that because I'm not gonna I'm not gonna let you out I'm not gonna let you out sorry so there's no way for you to you and get out of this system right but that that's that's a nice story for another time okay um whatever so that means that five thousand foreign potential customers that means that you've just sold 25 programs easy that's 0.5 that's very easy right 200k but the thing is that you have still 5 375 people to sell to right so that means that you're able to make millions only by leveraging sales Assets in the beginning instead of putting people in the trash making sure they provide them with sales assets right so what I want you to do from now is whenever someone whenever you have the feeling or your appointments have the feeling that they're losing attention provide them with sales assets guys whenever you don't close someone on a call sure don't worry about it follow the only thing that you need to do is follow me on YouTube so you're able to consume a lot of my free content whenever you're in the middle of a conversation don't only follow up when whenever they always saw the message and you follow up you're stupid right they're not interested what are you doing you just are when like you know why sometimes I think a follow-up is stupid because what you're doing is actually you're saying yo what's up yo what's up like stay with me that's what you're saying but you're not providing any value we have a follow-up so instead of following up send value right because like whenever whenever you're following up that means that you were not able to to keep their attention so that means that whenever you're gonna provide them with value you're able to create their attention because like what they're going to do after this barrier after this like border whenever they enter this space during your world right so you're you're not able to put them in the trash so that means that you're going to create this for yourself and that means that you're never ever going to be broke again in your entire life simple it's it's that simple so if you're gonna do let's say even a hundred outreaches a day let's say you do like what I said if you follow the if you start from literally zero right now and you're doing this process you're going to do 100 outreaches every single 100 is not enough but like maybe if you want to make 10 20K a month hundred is enough but do 100 do 100 a day every single day for 365 days right whenever people are not interested send them your sales assets right so that means that that that means that I'll guarantee you that in within the beginning of 2024 within the whole year of 2024 you're able to make six figures minimum worst case scenario right worst case scenario that means whenever whenever you do 300 outreaches and you're able to stack it up you're gonna make millions next year and that is the way to sustain the exponential growth of your business if that makes sense right so hopefully this video was valuable I appreciate you watching this video it was a little long but like this is decision that you need to follow okay um appreciate you watching and um I'll see you soon