How To Hire The "F*CKING" Best People In The World transcript

I'm going to give you one inside and that inside is the actual component that allowed me to skill my company to over $100,000 a month that one inside was the thing that literally allowed me to scale from 0 to 10 in 30 days and from0 to six figures a month to $100,000 a month within a time spent of under s months starting from complete scratch with absolute zero experience guys in today's video I'm going to lay down a couple steps and I'm going to give you that one inside that allowed me to take the effort for me to be able to get to the point where I'm at now right and the content I'm making is different right now the reason why making these types of content is because the amount of feedback that I've gathered in the last couple days is ridiculous I the amount of clients I enrolled is insane my appointments are blowing up every single person is currently booking and calls dming me on Instagram I get I would say around 50 to 70 DMS based on these videos because they're very Niche specific they sold one and multiple specific problems right and when specific problems are solved big pains are solved when big pains are solved people are [ __ ] happy for you to just get the best CL results within the entire Market fulfill based on having your marketing message in line with what you sell so people believe in your product and the thing that you're selling actually works the second thing that is very important important to understand is how a growth team changed my life forever how building and structuring a growth team physically optimizing and refining the structure of building a complete team completely changed my life and also how trust is a very scarce resource right it's a resource that is becoming more and more valuable and how you can interconnect that trust that metric within your content to get people the booking calls after seeing 5 minutes of your video to make sure that you get people to [ __ ] pay you on the call pay in full have their credit card ready within under 20 minutes so you don't need L anymore we went from the length and duration of vsls went from [ __ ] 2 hours 7 years ago to [ __ ] 1 Hour 4 years ago to 30 minutes [ __ ] two years ago now vsl's being [ __ ] 23 minutes imagine going from [ __ ] vsls from 2 hours a couple years ago to now going to 30 seconds that is ridiculous and I'm going to show you how you can interconnect that specific system for you to the most out of the content that you're making and the structure that you're uh acquiring right so let's talk about the Insight in a bit the first thing to very understand deeply is what is the incentive what is the intention behind building a course behind building an smma if some of you guys do right A lot of people are at 10 20 30k a month want to scale the six figures that's why I'm here for right a lot of you guys have a coaching Consulting business so what is the specific reason why what is the intention behind and the purpose is behind building a course the most important thing I want you to understand is that you can immediately see if somebody is valid based on the decisions that people make and the operation that they run let me tell you this people that run courses their entire goal is to work as minimum as possible and to profit as highly as possible right that is their incentive their mind is programmed in a way where they built themselves in infrastructure where it's minimum effort and maximum output does that mean it's the most beneficial for the client within this aspect for the customer not even close the customer doesn't have a very positive effect and a positive experience because this is a streamlined structure it's and a streamlined structures are not personalized they are repetitive so it's more leverage right here but it's less effective within the marketing or sorry within the Fulfillment for clients to actually get an amazing experience the incentive of building infrastructures requires high input and high output right output so the incentive is completely different look at one1 right one1 is extremely high input it I do 101 because I can physically let people and give people the attention that they need and deserve for them to physically skill to making over over $50,000 a month because oneone approach is always way more effective than any single informational asset that you can ever think of so one1 is extremely effective because I understand how to leverage it and I leverage it still although my company is making over six figures a month who in the market do you know that is making over six figures a month that does one toone nobody and the only reason why is because they care more about their own time their own resources and their own leverage instead of client results but what they don't understand is if they give their clients results and they get the best testimonials in the market like I have right now at this specific moment the time and resources will give me the most amount of Leverage within 5 years from now because in 5 years from now I'm the only one that has documented everything on YouTube that has accumulated that has accepted the pain of going through and spending time on delivery because they see the testimonials that I have they see all the testimonials right and in this matter in this sense you understand exactly how people operate and what their intentions are with the work that they do I work 16 hours a day the reason why that's not every day but let's say on average 12 right I work 12 hours a day because I like to work because I want to build my fulfillment I want to up my acquisition I want to build in the offers right because you're so views right now and every single metric and that is that one inside that I was talking about you're thinking yo I can book [ __ ] appointments I can book 20 appointments a day I can if I want to through my Instagram I can get [ __ ] people to pay me multiple four five figures by watching one of these YouTube videos that you're watching right now I can build my offer in such a way where people realize where the messaging is so dialed in and the offer is so good that people just think [ __ ] I need to pay Nick right now for me to be able to like change my life otherwise it doesn't work right and trust is a scarce resource because every single person went from over promising the world to other people you know we first went from just a normal offer to now having an offer 30 appointments guaranteed right to then having an offer 90 appointments guaranteed to then having an offer 90 guarant uh 90 appointments guaranteed 10 clients guaranteed and if not your money back and now we went from 120 appointments a month to [ __ ] paying somebody 5K if they don't deliver the results this is ridiculous and the problem is not about the specific offer these offers are fine like if you can deliver on them no problem but the entire Gap within the market we live in right now is that people cannot fulfill on their promises so to destroy the market for every single other person okay and that is why why trust has become a valuable character it has become a very valuable resource if you can gather trust from other people you are the guy the only thing that you should do in a market Rel in right now in the upcoming e-learning Market within 2025 and up is making sure that you take time to build trust with the people that you want to enroll in your solution that is the only way to [ __ ] win guarantees and Sol and uh guarantees and crazy offers are things that people don't want anymore look how saturated the word course is a course isn't bad at all it's very good I like courses courses are amazing but what you need to understand about this course is that the problem isn't in building a course and building a framework where people can walk through for them to be able to get results the reason why people don't get results is physically because the founder right the founder is not doing a good job in capitalizing and understanding who does go through the door he just lets every single person gets access to his course courses are good for the people that need the exact solution and that have the exact pain that that solution solves but the problem is if you're [ __ ] doing this you can join if you're doing this you can join if you're doing this you can join if you're doing this you can join right but this can be the same with oneon-one can be a problem right it can be a problem if you do this you can join if you're at 10K you can join if you're at 20K you can join maybe even if you're at 5K and you're in doing inconsistent months you can join you want to scale with acquisition with offers with leverage with building good fulfillment with sustainability all these factors but the biggest difference is that it's not a framework it's a oneon-one solution that means Incorporated with selling in with selling a road map with' selling an experience with selling a transformation for people to be able to get personalized support on what they need and this is why I always talk about cross- selling giving people the thing that they need for them to be able to get the result and that's why I do oneon-one the reason why I do it is because it's literally the most high leverage activity in outcome that people can get not in time in time it's [ __ ] listen me hoing on one-onone calls every single day it's not the most efficient I can tell you that right now but it's physically delivering me the best results as possible because people get a personalized approach and they get the result that they want specifically you need to be aware of high incentive and disincentive structures when you are aware of the way of operating structuring your marketing your front end completely in line with your middle of the funnel with your fulfillment structure with your Ascension process people are happy front end front end back end back end perfect perfect perfect perfect people are happy okay and that is probably one of the most important me met to understand the second thing that I want to talk about okay and this is already a part of the inside so the the part and the thing that scaled me physically from 0 to 10 was sales was work doing the work doing the Outreach and was awareness I would say okay but think about this right building a growth team is probably one of the most valuable things that you can ever do in your entire life the decision to acquire a growth team is the best decision you can make in your entire life learning Leadership Learning hiring learning operating is one of the most valuable skills that will make you the most amount of money it will literally make you the most amount of money and whenever you're currently at zero whenever you're currently at 10 or maybe you're even at 50 $100,000 a month I want you to watch and take all your like all your [ __ ] attention to what's listening to me right now because this structure in the upcoming 50 minutes of what I'm going to explain you is going to change your mental state based on the perspective of how important a growth team physically is okay understand this first thing do we hire people on a percentage on on an hourly rate what do you think what is the incentive behind hiring people on a percentage percentage means it literally means you get money if they make money they make money if you make money so that means that the amount of confidence required to be able to fulfill in a specific structure is 100% so extremely [ __ ] high that they need to produce results for the company for them to be able to even get paid and only a player characters want to work on commission basis because they know their performance level they understand how important it is to perform they understand the value that they can add to the company they understand how to operate within specific structures for them to get the most out of this structure because if they would work on an hourly rate they would never be able never be able to make a certain amount of money with the capabilities and the potential that they have because otherwise they're operating on 70% potential and they have 100% potential and they use it because they're a players right it's a compounding effect the reason why making your vision and Mission clear to your company and to your team members is insanely important guess let's say right we have the hourly rate and we have the percentage so um very important right what you need to understand is that the people if you don't have a big mission nobody will a players won't work for your company because the way people think let's say if your goal if you're at 10K and your goal is to scale to ultimately 50k the only thing growth specialist think operators people that can work independently people that can work with the least amount of company resources people that can work so tremely efficient that they don't need a lot of management so you don't need to put a lot of time in managing and operating right and it gives you a lot more time to work on the company because only a players need the least amount of manage uh uh management need the least least amount of input and time for them to be able to perform so it's the highest leverage activity so 10K if your goal is 50k the only thing and a player things what can I get out there myself if he can get 10% let's say you have a closer an a player 10% the only thing he thinks is I can make a maximum of 5K you you will never acquire him you would never be able to acquire people if you don't have big if you don't have a big mission or if your vision isn't big at all right and that is very important to understand set your goals high for the best people ever but Nick how do you acquire the right people how is it physically possible to get people in my company that are people that are killers right the main components of people that have skills and that are capable of adding a lot of value to your company are people that are called a players what is the metrics the requirements that they need to have the most important thing is they can work independently they have a growth mindset a growth mindset is a mindset where they come up with ideas responsibility they take responsibility right they come up with new opportunities they create opportunity they come up with new growth Specialists to expend the company to expend the exposure right the exposure is being expended by the reach that we acquire the content we make then we have another metric that allows us to be able to like track data they track right all very important components that you need to understand about people that you want to acquire for your company right but now how the [ __ ] do we get these people it's physically impos impossible to get these people so last video I talked about three types of Labor right and I told about them already let me write it down quickly so we have Smart labor we have Smart labor we have Labor normally and we have decision makers we want these decision makers or smart Labor uh as a players but does that mean we shouldn't acquire vas no the only way you can acquire a players is two things and this is going to scare you because you're now going to think [ __ ] my whatever you're now going to think [ __ ] it's not going to work let me tell you it is but it requires preparation and let me tell you why the only thing that is very important to understand about hiring a players and people and decision makers smart labor right instead of normal labor is the a players want to work for the best companies a players want to work for a company that has good company culture a players want to work for a company where a lot of other a players want to work for so the way you can acquire a players and the way I'm acquiring a players for my company right [ __ ] now is two things it's Network an audience doesn't mean you can acquire people a players if you don't have a network audience no you can you could is it going to be way more difficult to acquire a players yes so how can we get to the point where we have leveraged within our audience and where we have built a network for us to be able to acquire the physically the best peoplein the entire Market I can get a closer right now in two seconds and that guy can close on 40% right um that is the highest leverage activity ever because I have a network and because I have an audience I can make one pose right now and I can say guys make a complete Loom of a half hour why you should become my appointment CER and I get a 100 more than 100 applications okay audience but how can we leverage the activities out of the audience and out of the network for us to capitalize on getting these and and acquiring and understanding these a players right the first thing that you do based on your audience is let's talk about audience you make if you don't have an audience the only thing that you you should do for Preparation you should become a bigger brand you should become somebody worth working for right let's say 10K or 0k let's say 10K and then we have 100K the best people work for these companies the lower value people work for these and nobody wants to work for these so get your ass up to this level first ASAP get your get your stuff up there and the way you do is by watching all my YouTube videos because I laid it out in the entire Journey exactly what you need to do to get to 10K so take these action steps first seals ouy and [ __ ] fulfill the only thing I want you to focus on S okay then second thing from here to here you can acquire start acquiring labor and the way you do that is by first hiring the shitty people because you need lead generation you need somebody to be able to work for you hire people for you to be able to learn um not lead generation sorry leadership and it's kind of the same whatever learn leadership and learn how to interact and and communicate with other people because the only [ __ ] people that care about the situation that they're in are people that are worth working for the level that you're at the person that is on this level the a player if he's working on that level he would quit if this person is working on that level he would quit but if this person is working on this level or he is working on that level he would stay and here he would stay if this person is working on that level or this person work on that level they would stay and they would stay so understand the level of labor you need to acquire based on the situation you're in and the efficiencies that you need to have sold right so if it's a repetitive task VA if it's a closer get a closer if it's a Setter get a Setter right and what I do right now sometimes is let's say I need a a person right uh uh somebody believe in my team I do an application post application post and I get a 100 people I get out of these 100 people 10 people that I think are good then eight people seem to be really good and qualified for me to be able to acquire within the test phase within the test phase only two succeed based on these two they go through the entire secondary test phase you don't have to do a secondary test phase when you don't have a lot of people or you don't have you know whatever and then one will become a killer and that person is a growth specialist I leverage my uh structure in a way where it literally requires me no input because this is applications I have my operational manager I have a person or operational manager of somebody out of my team going through all these specific tasks then the 10 are hopping on to call with me on a group call that cost me 1 hour one hour right and then here this Source out itself sorts out itself qualify people then uh test phase they go through all the test phase they have steps that they need to do so it does it all themselves then with these two I open on a call requires Me 2 hours of input and then here boom one will be the best and it will will become my partner and my growth specialist and the person that works for my company and fulfills the tasks that he or she needs to fulfill on so in that way I leveraged three hours of my time to get one growth specialist that is capable of making a [ __ ] ton of money for my company okay and that is what I want you to understand about this application process because you can do a hiring format you can do hiring format through type form and then from that process you can leverage like an onboarding uh onboarding structure you can do a group call and you can set up a structure where you do a test phase where people just need to do certain activities and you tell them listen do this you don't get company resources just only do this out of yourself create your own stuff do your own stuff just make it [ __ ] happen and the best people will make it happen and the people that are not good won't make it happen that is the first process right but how do we do we base on network network is important but the only people that want to network with you are people that are interesting from your perspective so the steps that we need to walk through inspire people create a bigger vision equ ire the best people labor through audience or network orderwise acquire them through them texting you I get five DMS a day from people that want to become my appointment center you can reach out to people if you want an appointment center you can get into networks you can ask other appointment cers where to find order appointment setter so you can go to Facebook groups it's a little bit outdated what I would do is Instagram very efficient the ultimate thing in life is important to understand about why you do certain activities why do you do the activities that you do right now why are you working on the things that you're working on right now right most people are incompetent in not being able to deliver a solution to other people and the biggest problem with that right now nowadays is that people are mass selling under delivering and that way it creates a big gap within the market right now and you need a growth team you need a well structured fulfillment you need your messaging to be in line with what you sell so the last thing I want to talk about content right why is content so important how like the only metric that I would say uh that's before I tell you that Insight right is like I would say without content I wouldn't be here I you wouldn't even see me I wouldn't make any money content matters so much that I can officially say content is the core of Leverage it's the core of Leverage it's the core of money it's the core of sales it's the core of fulfillment it's the core of [ __ ] business it's so important that if you don't have content you cannot measure anything you cannot gather data you cannot get people to fall in love with you right you're watching this video for so long you're in love with me I [ __ ] know you know you're here you're seeing this [ __ ] I know you're going to buy either that's going to be now either it's going to be tomorrow or it's going to be in 6 months from now I don't [ __ ] know but I know you will because you would never ever give me [ __ ] 25 minutes or what is it how far are we in the video I guess 25 minutes 30 minutes of your time if you you don't believe that I can provide value okay core content content is the most important asset that you need to understand and why is content so important and Nick how do I make sure and this is very important I'm going to explain you exactly what to do is how can I make sure you have different brand levels Brand level Brand level Brand level right you have Iman you have Andrew Tate there you have Charlie Morgan here you have Joel Kaplan there you have whoever there and then me Nick setting whoever you know a couple more people so you have different levels of brand awareness brand interaction and brand reach okay and the most important thing to understand and what I told and I you guys know this I talked about this in other videos it funnels itself down without these people it's hard for me to stay alive because these people create awareness and create something that allows me to sell people into my solution that gives them a certain awareness a certain pain and that pain is the thing that I solve you know so it's very efficient but how can I make sure that the content I'm making is so powerful that I blow up how can you build a brand how can you become bigger how can more people get to know you right and the two things that I say all the time is communication and conviction without conviction nobody would believe that what you're saying is actually true but conviction is important including social proof because without me showing my stripe 100K a month you wouldn't believe it I do it in almost every video or not in every video but in I've done it in more than enough videos so you know that what I'm doing is working you see it on my Instagram you see that I travel with seven of my clients to gree you see that I pop off with that aspect so con conviction is the thing that allows people it's such a powerful metric it literally allows people to believe something although at the other end it doesn't even have to be [ __ ] true it doesn't matter what the reality is conviction breaks reality it just breaks it and it creates a delusion and that delusion allows people to profit highly because a delusion is a perspective of making people believe whatever the [ __ ] they want it's so [ __ ] powerful that you can do and you can make people believe whatever the [ __ ] they want so if you make them believe that they have a pain and they have a pain and they believe that they need your solution so you sell them into your solution conviction is every [ __ ] thing that matters within business within life within sales right but you got to leverage the right and the honest way and the only way and that is what people know is that conviction is nothing with without [ __ ] social proof you can say whatever the [ __ ] you want I won't believe you until you show me your strip screenshots that's the only way I can believe that you're actually making the money and that you know some stuff okay I can be talking here and making no money and just talking all this [ __ ] right but I have the experience I every single thing I'm teaching you is something that I've done for myself it's something that has worked and it's something that I'm currently pursuing and learning from for me to be able to skill the bigger numbers the the biggest person I'm watching you know which person I'm in inspired to actually there's one person that I'm very inspired to that I always watch YouTube videos from and that person is myself and the reason why is because I'm just literally like looking at my journey from down to this level 0 to 100K what I've did how I acted how I can improve what I do how I made decisions when I was at 20K when I was at 50k when I was at 80k so I understand pattern Rec nition so I can scale this from 100 consistently we're doing above 100 by the way not 100 we're doing above 100 to 250k a month bro it's efficient it's efficiency it's [ __ ] lit it's perfect it's nice because based on this data I can make decisions to be able to get to this level although new improvements need to be made but conviction is key in life because of that okay whenever you have conviction and you can communicate the value that you have to the market Market correctly you can make so many people fall in love with what they need and what they need is your solution whenever you address the pain within their situation and that is when it's game over the most people make the most amount of money that have the biggest pains and that need the biggest Solutions they're going to pay 20K for this they're going to pay 100K for this who the [ __ ] cares I just had a client uh that I ups with in my Ascension process uh a couple days ago right I had a client that said Nick listen we work together we skilled a 50k within under 90 days we skilled 50k with been around 82 85 days person paid me more because they wanted to keep working with me and because that gives me an insane amount of money in return for me to be able to keep working with him and providing more value right and this is with fulfillment the most important metric as well how can I make sure that I profit more from my back end instead of my front end this is insane because the way you can do this is I was on a call with a client I skilled a client from zero to making over 40K in around it was 4 and a half months right and I asked that person listen can we continue working together is it worth it can we like I was on a call and I said yeah listen we scale from 0 to 40K uh we used all the metrics we used the legion we fixed the offer we built the Fulfillment you got the best CL results in the market you made 40K in a month a to more of total of 150k in these four months you made so much money or it was around 130 sorry around 30k in these four four and a half months you make good money let's work together let's do it let's [ __ ] do it and guess what he said you know I was saying yo let's [ __ ] do it let's work together for another four months let's get started should I send a payment link he said no and I was like the [ __ ] what do you mean no like look look where I skill you at I ski you to 40K why are you saying no doesn't make any sense right I sced 40K in 4 and a half months you got insane results you made more money than ever in your entire existence and you don't want to keep continue working with me I was like I was after the call I was flabbergasted I was why is this guy not willing to work with me and the reason why I didn't understood how to cross sell people and get them into my next solution is because I was focused on telling everything that happened within this scenario I was talking about how great the lead gen was that we improved how great the Fulfillment structure was that we improved how great the offer was that we've built right now what all happened the people that he enrolled I wasn't talking about how I could get him from 40K to 100K I wasn't talking about this at all he didn't know because I wasn't talking about it ridiculous next go I realized myself this and there was a person that got a similar result right he skilled to it was like in a shorter time frame but 30k within 2 and a half mons I Leverage The aspect listen bro cool you're here on a call we scale from 0 to 30k let's let's let me tell you how how I can get you to 100K consistently 100K month goal boom every single metric that needs to happen not within this area but within this area what does need to happen boom this we need to do this we need to do this we need to this we need to do this boom he was he he has he paid within 9 minutes he paid within 9 Minutes within the call Del Lage that you need to create is by pretending pretending and making sure that people realize the next solution that they can go into the pain that you sell people into when you sell them on an offer is the outcome it's not the mechanism and it's not the past that's not what you sell them into and I was focused on this entire Journey but nobody cares because it's already something that we have achieved and every single time it's easy to upsell people because we focus on the next goal but the only next goal is something that they want to do and they want to work on with you specifically when you got them a past result when you made them more money than they've invested a return on investment value proposition value to price discrepancy right you want to get to understand that there this you have this and this this is the point where people quit and leave and hate you this is all the point where people are happy because they have a return investment this is bad they don't like it so bro this is what I realized the main metric that I leverage for me to be able to get a [ __ ] ton of money and make it [ __ ] to more money in the Ascension process and that is why a lot of you guys have a big pain right now because you don't understand how to build certain metrics within fulfillment within a sorry within a CLI acquisition you don't understand certain possessions in terms of like the level that you at the type of person that you need to acquire there's so many different components you need to work on for you to make a complete system so extremely successful that you cannot ever imagine how that works and that is why one1 powerful right and I'm happy to help you with that if you feel like you need help at this specific moment because you feel the [ __ ] pain of not being able to skill you feel the pain of not being able to build a good offer sustain that offer have the right have people to pay you [ __ ] 5 10K within 10 minutes within a call have the right clients have a good fulfillment structure have happy clients and have an excellent fulfillment so that you can be happy so that you can work less create higher profit right higher profit create less stress Perfect Fit clients High leverage you know you need to be able to like book in a call right now we can talk I can see I can help you and um yeah that's the plan we're going to create I'm going to walk you through the exact Road mapap of what needs to happen for you to be able to get from the situation that you're in right now to the boom to the specific goal that you want to get to we can talk about that can see how can help you get a method of payment ready because I'm not here to like [ __ ] [ __ ] you we're going to need to work together if it's not a good fit it's not good fit of course but make sure you get a payment of uh a method of payment ready and then uh we'll just get rolling on the call we're going to skill the [ __ ] up because we need we need to change the market I need to change the market and you do so take action on it go in the right direction instead of in the wrong direction and I'm here to help you with that book in a call DM me on Instagram if you have any questions and I'll See You by Next video bye