Alex Hormozi's Short-Form Content Offer Approach ($0 to $100k/mo) transcript

what's up guys welcome to this brand new video in this video I'm going to show you exactly the only way to make a short from content agency a success like the only this is the only way you're making sure from content agency to success right the reason why our clients succeeds well like literally like Adam we made him literally 32 Grand in six days after joining right as well as Felix book 200 appointments in 14 days while leveraging growth Specialists we have Kenneth making 7.5 K in four days these guys do something that different than the market does right and the reason why they're able to succeed is because they understand how to build a proper business and we teach them and Implement them the things that they need decline acquisition the offer refinement and the content Creation in order for them to succeed and build the right systems that attract the dream clients right because let me explain you why you're short from content agency is not working there's only one reason why it's not working and that is because you don't attract the right clients right I have a multiple clients that have short from content agencies and they all charge literally they all charge higher than 3K right the lowest offer is a 3K offer right this offer if you want to sell a 5k offer per month like a 5k per month author the thing that you need to do and the thing that you need to switch is instead of selling the deliverables you need to sell the attention because with a short front content agency it's hard to see a re like there is no specific uh there's not a specific process where you can see your return on investment directly right when you can dial that into the short form content agency like in your short film content offer you're gonna scale because what happens is the reason why it's harder to sell a short from content offer than a normal business owner like what I have is because what I said you don't see the return on investment directly because there is no there is no like you you don't know it so the thing that you need to sell to them is attention it's not the deliverables like I deliver you 30 videos and could potentially get you to this point you know what you need to do if you want to succeed whenever you're in the front end whenever you're on a sales call you say okay you know what one video can do for you right whenever you produce one video what happens is you get 200 views right what happens when you get 200 views that's pretty nice but like what can I get out of those 200 views because like I don't care about views I care about clients right so explain the exact client the the exact thing that they get and that is the attention you need to like dial it into the attention because that is what they want to hear does that make sense like there's a proven process that works for me to skill companies to 100K per month but with short-term content um you need to sell the thing that works and the thing that people can expect you need to sell the outcome so when you have two 2 000 views what happens is how many people convert out of those 2 000 views maybe whenever you do a CDA maybe you get 2.5 percent that clicks on a CDA or wants to know more that means you have 50 Elites but not everybody of those leads has whatever 1K whatever whatever it's about a course anything one 2K that they can pay so you need to qualify that process that means whenever they qualify people only 10 people um are good leads right and only 20 of that converts into meetings that means from a short from content agency whenever you post it every single day you can get a person 60 meetings per month right and maybe it's 30 meetings per month maybe 15 maybe 120 but the purpose that you need to understand is you need to sell the attention and not the deliverables and that is the reason why my clients are succeeding this is the reason why my clients all skill their short form content agency pad 50k per month because they work with the right clients right they sell the attention right they sell the process that works in order for them to scale to bigger numbers they sell the thing that the market wants and they don't sell 30 videos or 60 videos like whenever you hop on a call with a shirt from content guide the only thing you're saying is yo you get 30 videos we produces them like we do we produce it on multiple channels everything people don't care about that man people care about the result that they can get from you producing those meetings right first thing that you need to understand sell the attention and not the deliverables second thing right what happens when you do this you attract the right clients keep this in mind right when you sell a 5k offer per month right how would the Fulfillment looks like you attract the Market's best clients that have the systems in place like keeping it keep this in mind when you work with somebody that is just starting doesn't ask client results doesn't has the right systems in place doesn't has um a consistent way to acquire new clients right it doesn't run ads doesn't has an outbound whatever campaign anything how do you think you're able to achieve results for that person you need to see it this way short from content is there to literally grow organically in the first place but secondly to convert the attention and the people that are already knowing that person within the audience right what happens is when you work with a client making 50k per month that person has the systems in place as the sales processes in place that's the Fulfillment in place that's the case studies in place that has the lead generation in place when you get into that business right as a short-form Content like as a whether short from content offer when you produce that content right it will work already way better because that person as an audience in this and that has a system that can predictably close meetings and and get new clients and fulfill clients and get case studies that means that your short form content will work 10 times better if you work for the right client think about it right if you want to work for 100K per month client you'll see how good that will work how how well that short from content will work right because it's mainly not even about the short form content it's about the clients you work with the reason why we have so many client results like literally we have so many client results the reason for that if you go to my Instagram like you can literally scroll but like your thumb will literally like it will soar though like you can you can limit it scroll and the reason for that is because I work with the right clients I attract the right clients right and you can imagine that if you work with somebody making 100K per month doing short film content for them is going to go way easier it's going to go way better the results are gonna go like literally here you get better results for the clients right you're gonna think long term that means you keep your clients for longer because the results are good that means you make way more money right and ultimately you can over get over to partnership right you take a percentage of the company make like get to understand this guys right sell the attention that will allow you to work with the best clients that will allow you to get better results for your clients the reason why we're getting amazing results is not only because of our fulfillment it's a part of because like it's a part because of our fulfillment as well as because the I work with the right clients I work with people already making a lot of money having sustainability within their growth having a sustainable offer having built a house on on a proper foundation and not on Sand right that is the reason why so many people are succeeding right um because what's going to happen is this is what's gonna happen you're gonna attract the dream cleanse you're gonna attract clients that you want to work with you're going to attract clients that pay you upfront you want to attract clients that are so good at what they're doing that whenever you get access whenever you gain access to working with them you need to tweak a couple other things you you just post these short from content and it's gonna work right it are clients with a certain mindset with a certain experience that is way more fun working with right that is the reason why you also charge 5K per month right you maximize leverage you create unlimited leverage in order for you to skill a company to 100K a month and you want to have 100 clients that pay you 1K it's going to be way harder than having 20 clients that only pay you or that pay you 5K right having 100 clients paying you 1K is a big headache though like you're not maximizing for leverage right and whenever you hire team members you can easily get 20 clients that pay you 5K per month right that's 100K per month for recurring Revenue every single month that's more than a meal per year imagine right and in order for you to get to any clients at 5K it's way easier than getting 100 clients at 1K it's probably even easier to get 20 clients at 5K than 20 clients at 1K I'll tell you why attracting worse clients is the hardest thing there is right you guys have a lot like I think a lot of you guys have experience with getting people on a call that say okay you know my offer is free okay can we do 500 up front that is because you attract the wrong clients and the reason why you do that is because you don't have your content assets and your marketing approach dialed in you don't have the right messaging dialed in and your Market approach is totally wrong that's why you attract the wrong clients right the reason why you're still here watching is probably because I can provide you value right and that means that I'm in a position where I speak to a specific person I don't attract Brokers I don't attract people that don't want to put in your work I attract the right people the right business owners that see the solution within our offer and that want to scale to 100K per month and that is it's all going to work right um maximize for leverage right create the best results in the market I can tell that you cannot find maybe you can find a couple more people like the big dogs but the um you cannot find more people like me that get those crazy Clan results because they don't work with the right clients build a brand that you're proud of building please guys build a brand that you're proud of building and the only way you can be proud of building a great brand if you have great client results that's the only way you can build a brand that you can be proud of right get a 50 closing rate like we have a 50 50 to 60 closing rate within our um within our processes we don't book a lot of meetings we don't need a lot of meetings to make 100K per month right we had a 50 plus closing rate and 80 of those people pay the entire prize upfront right it's all high value we we work with the best clients and that's the reason why it's high value why so many people pay up front you know what I mean the reason also why the client results are good right we have a structured delivery mechanism and you're going to build a structure delivery mechanism mechanism as well right you're going to have a high value structure delivery mechanism in which you can predictably produce clients results right imagine having a hundred clients knocking on your door pissing you off every single day by saying yo can you fix this can you fix this it's not going to happen instead of just having solid business owners 20 of them that ask you one thing every single week about anything you know what I mean it's the clients you work with that allow you to build a business you're proud of as well as allow you to build a business and scale it to bigger numbers right um phenomenal case studies right we just talked about that referrals acquisition insane I get so many referrals you know how much you know that's a limited flywheel because other business owners no other business owners so like when you work with the right clients they can give you more of those right clients you know what I mean um work on the business you don't want to work in the system you want to work on a certain system you want to create um you want to create your business in a way that it is fuel for your life you don't want your life to be your business you know what I mean High profit margins right only calls with ideal clients you only get on calls with people that exactly already know what you're going to provide them with right and you're going to be a happy business owner you feel freedom and you feel fulfilled because you build a business you're proud of guys um this is this is very important because like I just want to have that freedom I want to feel fulfilled about what I build and the clients that I help right I'm just back from Bali it was not the best experience to be honest but besides that I can do whatever I want whenever I wanted to leave Bali I thought should I go to Miami because I feel like it should I go back to the Netherlands or whatever should I go to Dubai because it's gonna I'm setting up my company there so I need to fix some things there you know what am I gonna do it's the freedom that you want to have and if you build the right business with the right leverage if you work with the right clients it allows you to build a business it allows you to work on the business and build an exact system that you want to create for yourself right hopefully that makes kind of sense because like it's important to build a business you're proud of though I'm saying it multiple times but not a lot of you guys are doing it right a lot of you guys are doing it for the money but if you want to make money start charging higher ticket right and start working with the right clients um if you want our help with literally scaling 200k per month or while actually dialing in your messaging right having the right Market approach having the right client Acquisitions we install growth Specialists the best people that you can ever have in your company right growth Specialists you build a growth team um as well as running up with ads 10xing the entire process while running amplifying ads because when you have the right the reason why ads work is not because of the ad it's because of the entire middle of the funnel that you have structured right because the only thing that is left for you whenever you have the right content assets whenever you have the right case studies whenever you have the right fulfillment system you only need to pay for attention to make it 10x right um shoot me a message on Instagram go through all my other content guys it's it's absolutely observed the value that I provide I can guarantee that it will be for a lot of value to you guys um and whenever you want to work with me shoot me a message on Instagram it's Nick setting and then we'll speak soon okay I appreciate your time and uh we'll speak soon ciao