The Only 2 Things You Need To Scale Your SMMA/Coaching transcript

what's up guys hope you're doing good I just went out of a coaching call um and I had to shoot this Banger like you probably your attention span is probably not that long but if you would ever watch one of my videos make sure you watch this video till the end because I'm gonna promise you that this is gonna be the most valuable video of my whole YouTube channel right um so in this process I want to actually explain how important it is to actually understand that you need to figure out how to communicate your value to the market right so let's say you're building an offer right um You probably think you have a great offer right but if you don't know how to communicate your value to the market you're never able to educate people on your offer you're never able to provide value upfront and you're never able to enroll clients right you never know if you have a great offer if you didn't sold one of your programs before you never know that right because nobody walk through your mechanism walk through your whole process to get the results they are willing to get right the only way to make sure you build a results guaranteeing offer and the only way to make it unreasonable for your clients to actually not succeed is buy enrolling clients let them work through the process and oh like actually optimize your offer over time right optimize the whole mechanism the process over time so you actually fill every Gap right you actually make sure that for every single pain you can provide a solution right and so what you actually need to understand is that you need to build an offer you need to understand how to communicate value to the market so you're actually able to enroll clients at the perfect timing as well right so build an offer and give people what they want at the perfect time I will give you an example you probably know human Galaxy right um he has an nft project he builded that nft project when nfts were a hype right perfect timing he provided people he actually figured out a solution right so he built an offer around that and he gave people what they want right very important to understand he knows how to communicate that value to the market so people are gonna get access are gonna buy that and what he needs to do then is actually providing them with the solution right because those people who bought that have a current pain and they want to get the solution right so perfect timing is very important and understanding how to communicate your value to the market right educating people in your offer providing value up front so people are able to join they're actually able to experience your offer so you can actually refine that offer over time to actually fill all the gaps and make sure that you have a solution for every single problem for every single pain right and that is the way to build a results guaranteeing offer right okay so you have the front end and actually the back of the business right so the front end is actually everything every single step that happens before they enroll as a client every like the back end is everything that happens after they enroll as a client right so to be able to get to the this whole process to the back end you actually need to understand how to communicate value to the market so they're enrolling in your program to actually optimize the whole back end you need to also have people in your program that are following your mechanism so you're actually able to optimize your offer over time and build the results guaranteeing offer right um yeah so in the front end you always need to give people what they want because if you give people what they want they feel that you have the solution that will fix their problem right it's all about emotion right in the front end it's all about becoming a like trustable Authority and building up a relationship so you need to give people what they want right if you give people what they need in the front end before they are a client they're you're never able to actually hold their attention right because you don't give them what they want you need to give them what they want and you need to provide them with the solution what they like actually need right if you give people what they want in the back end you will create an outcome based on their decisions and thinking process so that's never going to happen right that doesn't make sense in any way because you've built out an offer they took you as let's say a coach to actually make sure you have a solution for that problem right if you're going to um follow their thinking process and their decisions you will never ever create a good outcome because they took you as a coach right so what you need to do in the back end is actually providing them with a solution that they need so you will create an outcome based on your decisions and thinking process your offer is built based on your thinking process and based on the decisions that you have made and like actually met in the past right so understand that give people what they want so you can get what you want right provide people with what they need so you can get what you need right and understanding that is actually giving people what they want in the front end so actually understanding how to communicate value to the market will you actually over time provide them with what they need in the back end so they're able to have what they want right so that will be the result and to actually understand this process is you need to communicate value to the market to actually optimize your offer over time because the only way to optimize your offer is to let people walk through your mechanism and find like different paints within the whole process optimize it find a solution for it and build a results guaranteeing offer so people are able to get what they want in the end right because it's all about giving someone a result that's what they pay for right they don't care about how good the offer is whatever they care about getting a result getting a outcome that they want and the only way that like to get an outcome what they want is to provide them with what they need enroll clients and make sure you build a results guaranteeing offer by filling every Gap and making sure that you have a solution for every single [ __ ] pain guys like this is so important to understand right and that's actually the whole process right and yeah like the quote that everyone says if you give P if you give enough people what they want you will get what you want right so make sure that you give people what they want you provide them with the solution that you like you provide them with the solution that they need so to actually give people what they want you need to understand how to communicate value to the market if you understand how to communicate value to the market you can actually let them work for your process by letting them work for your process you're able to build a results guaranteeing offer so you can actually make it reasonable for them for your clients to get to understand and get to like give them what they want at the back end right at the um like the result that they will get because that's ultimately what it's all about right um right but yeah the most problem like the biggest problem that people think is that they have a great offer but um they never ever have a solution for every single pain right because the only way to build a results guaranteeing offer is to make sure that you have a solution for every single [ __ ] pain that your customer has right um and you have to build that based on your thinking process and based on your decisions and based on getting feedback right um that is the only way guys so I hope this video was extremely valuable um it's it's maybe a little hard to understand but this is this is just if you understand this process you're done right to be honest you're done um so I appreciate watching this video um and yeah guys what I said um I hope it was valuable for you so appreciate it and uh see you next time