How To Psychologically "TRICK" People Into Buying Your Stuff transcript

the reason why making these videos is AR going to be fun but it's going to make you a lot a lot of [ __ ] money okay so I want you to listen up in this video I'm going to talk about how to build a product that scals into a company how to physically build an offer right for you to be able to make sure that you validate the offer skill the offer track the offer and bring you to the market purposely understanding the pain of the character that you're presenting and the person that you're targeting for them to be able to get to understand why they need to pay you multiple five figures or multiple four figures because we're not going to sell 1K or 2K among retainer models and structures right it's not going to benefit in any single way I made before 12:00 p.m. today I made $177,000 in cash collected um if you don't know me yet my name is Nick I built my company up to $107,000 a month in cash collected within a time frame of under 7 months and I build my consulting company up from0 to5k cash collected within Under 12 weeks okay guys the most important thing to understand and the thing that I'm going to talk about in today's video is to show you how we can structure a mechanism for us to be able to hit 0 to 10K as quickly as possible then 10 to 50K as quickly as possible and at the end how we scale a company from $50 to $100,000 a month consistently because every single person watching this video is capable of doing that when you believe in yourself pay you have to understand the purpose of the pain if you don't understand the purpose of your solution nobody will ever pay you even a single dollar for them to be able to work with you if you don't understand what you're selling why you're selling that to who you're selling it to and why what you do Works nobody will pay you because they don't feel that energy when you don't believe that your product works nobody will that's the first thing that you need to understand when you understand the purpose of the pain the purpose for you is to get them to their outcome you are the bridge that they walk through for them to be able to get their destination you have to make sure that every single person you're working with can walk over that bridge safely right but what happens if a bridge is built on Sand guess what's going to happen you don't have a proper Foundation you don't have a proper Foundation when a bridge is built on Sand that means they cannot safely walk to the other side it goes with a lot of inefficiencies right inefficiencies whatever then at the same time I want you to understand this bridge has a purpose it has the purpose of fulfilling on the deliverables and a mechanism that you've built for for clients to walk through for them to get their outcome right there the Fulfillment structure so you got to make sure that this bridge is built correctly and when it's built on Sand it's not going to work so the foundation of the company the offer the structure that we built for our company is so extremely important because we can never even fulfill for clients if we haven't got good offer nobody's going to pay us money in general I want to talk about MVP minimum viable product you have to understand before you launch a product if the product is it if it's a good valid product to bring to the market right because if it's not a good product if the product isn't tested If the product isn't validated by other people within the market you're operating in within whatever Niche if you're in a home improvement Niche realtor Niche coaching Niche agency Niche it doesn't [ __ ] matter when you physically cannot confirm that the product is at a level at the minimum level minimum viable product where you can bring it to the market you should never do it and the way you can use and track these metrics is by making sure that you understand your value proposition the way you can track your MVP let's say you do Outreach how do people react on the offer you're presenting nowadays I have seen some coaches say listen you want to price your product oh cool just price it at 3K [ __ ] you want to understand how to price an offer based on how the market reacts on the offer that you're presenting them so if you do Outreach you will see how Based on data how prospects react on what you've built what you've created so with your team if you have a team if you doesn't if you don't have a team te probably when you're starting out you don't have a team but um data we have data so we can improve the product the offer specifically the product not the product is something you can never [ __ ] improve before you enroll clients it's physically impossible to improve a product when you haven't enrolled a client before only the only people that have sold let's say a 5k offer to more than 10 people you can physically say okay my product is good or bad right that's the only thing that you can say you cannot do that when you haven't sold a 200 people before so when you get to your MPV you can really sustain the structure the same way our client bradden scaled from 0 to 18K within 30 days and the reason why he did that is not because he is special it is because he we understand how to build a proper product how to sell that product to the market how to leverage acquisition behind that product for people to be able to sell that stuff because the guy is 18y he just turned 18 so if he can do it you can do it right it's all about doing proper market research understanding how to build price Define messaging right dial in messaging speak to people's pain points the person that you target is is the most important thing ever if you don't understand the person you're targeting no like it doesn't make any sense guys like the reason why I made 17K today is literally I closed that deal within the DMS people paid me thousands of dollars within the DMS because the trust is there because they understand what what I'm selling because they have been through all my content mechanisms for them to be able to convert Okay so you got to get to understand that this is possible when you run the right offer you test the right offer you run the right acquisition and you acquire the right client because having a good fulfillment having a bad client attraction process is worse than having the right clients that you attract and having a shitty product you'll get better results for these people because working with the right clients is one of the most efficient and most important things that you can ever think of okay so that is very important dou what do we do with product valuation how does that work product valuation we have metrics that we measure right so we have how can we physically reduce cost costs how can we reduce resources and how can we reduce time input when you can ask yourself the question the first thing that I did from scaling from five to like 25k it was around that Mark I would say 10 to 25 is understanding okay how can I make more money because the only way how can you make more money is by selling more of what you do or by selling it in higher ticket price that is the only way you can physically make more money if you don't do one of these things you will never make more money you you need to sell more or you need to sell it at a higher price so the valuation right cost resources and time I was asking myself the question how can I literally build a product that gives my clients faster results with less resources less of my time input less of their time input and less cost in the backend so when you figure these questions out you decrease cost decrease resources and decrease time effort input because the only purpose you should focus on as a business owner is how can I build the best product and how can I make sure that I get people from a Tob as quickly as possible within under seven [ __ ] days after paying after the payment happened within their mind after the onboarding call they should have made their return investment not money not from not not from a money perspective but from a perspective of like from a mental perspective they need to feel like they have made the return on investment and the only person that can make that that can make that happen is you you are the person that can mentally set them into a certain perspective for them to realize that they've already made a return on investment so reduce costs reduce resources and then reduce time when you create these efficient guess what after 10K your mind is going to open people that are not making $10,000 a month don't even understand this when you do make 10K you know that when you hit that Mark when you got your first couple sales and you got to 5 10K a complete new world opens and the reason why is because right now you can leverage you can leverage an Ascension process right Ascension process right now you're at a point where you can leverage cross- selling right now you are at a point where you can leverage and common uh com how do you say that combine your structures with Partners this is the most insane leverage that you can create Partners acquire growth specialist to your company when you acquire growth specialist to your company it's going to change your [ __ ] life not only it reduces time effort and input on your end let's say when you hire a client success manager for the back end or a media buyer if you have an smma for the back end but also it gives you more opportunity to think it gives you new insights the growth specialist physically comes with new ideas to create within the business um extremely time efficient it's based on performance so people don't get paid before they deliver results and the only people that trust are trusted to do that is the people that are confident in delivering results so it's an unlimited compounding effect partnering cross- selling we don't want to upsell we don't want to resell we we're not going to resell the same thing we have sold before to the same people right that has now changed their lives because they got from A to B let's say I help you in six months one one we go from A to B and you go from Z to 50K I'm not going to sell you the same stuff you're not going to be interested in that but at the same time you're not going to be really interested in an upsell and the reason why an upsell isn't efficient is because we don't know if it solves the exact pain that you need maybe you need systems and I'm selling you content the [ __ ] you're not going to pay for that so the only way you're going to pay me more money is if I can figure out in my head how I can solve the pain that you're facing at that specific moment timing in business is priority in life if you understand timing you'll figure everything out because the only thing that matters is cross- selling we want to sell the specific solution that solves the prospects or the clients already clients's pain at that specific moment and then you can make a [ __ ] ton of money you can charge 20K of front because you're reselling to an already existing client the easiest way to make money online is to resell to an already existing client and that is what I want you to understand about product and about in in general like product valuation right that's the most important thing guys this stuff is interesting we're going to talk about a lot today and this video is going to be at least a 30 minute video um the reason why is because a lot of people ask me to just go and make these types of videos because it helps a lot one thing I want you to understand I'm going to get my laptop right now do you guys see this I don't know if you can see it hopefully you can but you see yellow you see blue you see orange right or yellow blue orange you see yeah yellow mainly it's mainly yellow blue and green the reason why you see all these colors here is because of a purpose you see all these colors in my profile picture is because of a purpose you see all the colors in the highlights and in the reels is literally because of a purpose the reason why it's there is because it's summer and the perspective and mindset of people in summer is completely different normally July and August are bat months in business we've in the Consulting market we've in the online high ticket Market I have more than 70 docks with over 40 pages detailing exactly every single metric of my ideal customer and my client the reason why I have that is because I know what I know what [ __ ] color my clients's like do you know what color your clients's like you don't it's so important I ask every client where do you know me from why do you know me from this specific where have you seen me for the first time what made you convert which YouTube video make me make you convert what part of the YouTube video make you convert I ask so so many [ __ ] questions I even have leveraged colors within my marketing so that I leverage yellow green and blue within the summer so people get more hyped up when they see my content it's so mentally it's a psychologic game and this game I [ __ ] [ __ ] up my mic um this game is one of the most important games to play because this is what nobody ever thinks of people see it from a service level business it needs to go in depth the reason why I'm succeeding in life and the reason why my company makes over six figures a month is because I track data and I act on data because in December you remember probably if you have seen multiple YouTube videos I made 1.2k a month as a roofer I literally made that amount of money I was lost I didn't know what to do I was stuck I was stuck in my mind I was unclear and I didn't know the path to take that would brought me to that 10K because everybody wants to get to 10K right um I didn't know what to do I didn't know even the business model to run I didn't even know the purpose to fulfill in life the mission that I had the vision that I had I was so unclear and the only thing I was doing is I was watching a [ __ ] ton of YouTube videos right and I was watching YouTube videos of the people that I trust and that is exactly what you're doing right now the reason why you're watching these YouTube videos is because you trust me the reason why you're here for more than 10 minutes is because you trust me and that's cool that's nice I appreciate it a lot but you got to watch um a few people only watch only a few people in a specific Niche because that information is the information that will get you to furest instead of watching all over the place watching every single person okay I made 1.2k a month as a Rover specifically the reason how how I was capable of scaling from Zer to over $100,000 a month because I understood literally the time input required at every single level level one level two level three level four level five I needed to know and I knew what to do at what time the only reason why business is an existing like growth exponential structure is because you need to understand what to do in the situation that you're in you need to do something completely different than I the reason why people don't succeed is because they watch people and they're going to copy them and of course it's going to succeed because they think oh if I do what that person does it's going to work out it does but do what he did a year ago you guys got to do what I do a year ago so you got to go back to watching my YouTube videos right now a year ago and you got to observe that information and that is exactly how you suc if you take the actions I'm telling you in this YouTube video you will succeed because I'm presenting it away from my perspective a year ago if you do what I do right now within my business at a 106 figure a month level you're not going to make it work when you're at zero or when you're at 10 or when you're at 50k a month you got to take and do the activities that is required at your level does that mean any level is wrong no everybody is in their own situation everybody has their own skills and values right I was the man I was the man I mentally could not be broken I was so happy I was making so much money I felt like I was the man in this entire world right now I I it's insane to say but I don't feel like I'm the guy at all not even close I'm such a small player in the world we live in right now that is because of perception perception is so important when I was making 10K I felt like I was the guy and now I'm not at all I'm a small player or somewhere in the middle of nowhere traveling the world and doing some dumb stuff I can make a billion I I'm I'm convinced that I'm going to become a billionaire like actually I'm so convinced that my patterns and thinking process and the the road map that I've mapped out for myself I'm going to build on another company right now I'm I haven't told you guys yet but I'm building on a new company it's going to be huge okay um it's the next level right 010 I understood what is required for me to be able to go from zero to 10 from 10 to 100K cash from 100K to million right in run rate easily within seven months then now I'm figuring out the way to path from 1 mil to 10 mil with the company I'm building right now and with the existing Consulting business that I have with the leverage in the product that I've created I can confidently say with the because I've built the best product in the market like like for a fact there's not a single person that has more results than I have with the amount of clients that they've worked with right in comparison so right now it's for me to figure out how to go from Seven figures to eight figures and that will happen that will be done within I would realistically say one and a half year if not shorter and then it's from 8 to 9: before I'm 30 I'm a billionaire like I I I physically and actually believe I am I'm I've printed it in my mind I've laid down the road map and I exactly know what to do at what time does that mean it's not going to affect and the road map is not going to affect anything it's not going to Ure pain it's not going to cure problems oh it will for sure business is one big pain I will never be able to do this without obstacles right but does that mean that the plan isn't going to change of course it will the plan will always change but that's fine that's that's symmetric that's normal and I'm always going to measure the data for me to be able to make better improvements all the [ __ ] single time all right and it's going to be [ __ ] hard but that's part of the game you remember 2012 iPhone you probably do when you had an iPhone in 2012 an iPhone 5 you were the guy as I just thought I was the guy a year ago when I was making 20K 10K a month um you thought you were a guy when you had an iPhone 5 in 2012 it's a status symbol I want to talk about a status symbol the reason and one of the most main leverage points that I currently Leverage is a status symbol it's a symbol that unconsciously makes people think I'm worth something okay and Status symbols could be defined in Social proof could be defined in materialistic stuff could be defined in value so what I said about summer and colors that is a status symbol me having in-person client Retreats with my clients physically like in person is a huge status symbol who in the market travels with their clients goes on a cliet tree of seven people the Greeks who does that nobody does that and the reason why they don't do that is because they're probably not capable of doing it because they have a good client result so nobody wants to travel with them right like could be an example whatever or they just don't get up they don't get the idea um or they don't care as much about their clients only from a business perspective not from a relationship perspective could be a thing right status symbol social proof in-person social proof is the best thing that you can ever create because then people really physically see it works they see it through your screen but there is a physical activity within indiv video and the media and the the the content that they see okay that is a status symbol um materialistic stuff me driving in a Porsche right it could be a status symbol you could think oh [ __ ] Nick is driving a porch something unconscious um me leveraging my stripe screenshots on Instagram the reason why I do that is not to show off or M pay screenshot my stripe is not whatever my screenshots of the way I make money and the amount of money I make is a status symbol we want to create these status symbols within our marketing to get to to create a competitive edch over our competitors and over the prospects that we have because the only thing that every single person cares about within this Market is one thing one single thing we all care about that is influence the only way you can make money influence is if you understand how to influence people the right way and I mean this you got to be careful with influence because influence can be right and wrong when you under understand how to at people value how to become an authority figure you will create influence and you can make people do everything you want right and that means you have leverage in marketing I'm an authority people look up to me I don't know why like I'm just doing my [ __ ] but people look up to me because I live the life I live I make the money I make I build the business I build some people are jealous of my fulfillment other people are jealous of my offer other people are jealous of my clients other people are jealous of my marketing and my content you know so influence is a very important metric and factor that we need to understand right you want to create pattern interrupt you want to interrupt people in their patterns because that is the only way you can create influence and you can create Authority because the reason why people will listen to you is if they agree with you right but at the same time communication conviction these two metrics are extremely important when you have I'm I'm speaking with conviction you're like we are interacting with each other I look you look me in the eyes I look you in the eyes that's so important that's so important if you can understand how to communicate well you can create more Authority because Authority isn't always based on the value you providing and if you're right or wrong it's based on how much conviction and communication you can express you can accelerate the way you talk the things that you say does it even make sense or are you just talking [ __ ] right like it is so [ __ ] important to understand these things because a status symbol is a metric of uniqueness and people like uniqueness within the world uniqueness is that even a word being unique when you are unique when you do things out of yourself and you take action based on the things that you have learned and the things you do out of yourself you are unique and that is what people respect because people like new things people like Improvement right and especially the people we work with and the kinds of people that want to make money online like the all the all the entrepreneurs and all the people online so we want to understand how to physically create that right um the other thing I want to talk about is repetition this is how you know if you're in the right business model or not scalability profitability and valuation the only thing that matters with the product that you're building right now and if you can make a product fit into scaling an existing company you need to understand if the product you're selling is something that you can sell on a repetitive basis is something that is scalable done for you is that scalable not really the reason why this is very important let's talk about that scaling Factor okay profitability evaluation gone scaling what is scaling you have we have different metrics in scaling we have four of them so we have very important systems we have content we have Labor and we have code the most important thing and the only question I ask myself until six figures a month was how can I scale my company as efficient as possible the only two things you want to do when you're at a point where you need to create what we talked about in the beginning right time cost and resources when you need to leverage these factors when you need leverage in your company because you're working too much and you cannot do more work see if you can Outsource this with content or systems not with code or with [ __ ] labor don't do that the first thing I want you to do is see can a system replace the activity I'm current currently pursuing if not can content do it the reason why a course is normally more successful than an smma backend structure is literally because they leverage content right at the at the same time they don't leverage code and labor a lot so efficiency is being created because content is the easiest way to Outsource and to create leverage from content assets YouTube videos backend [ __ ] fulfillment videos right courses um anything anything that you can think of media is efficient extremely efficient plus assistent we never going to delegate the things that we can [ __ ] automate that's [ __ ] we never going to get we're never going to pay somebody a thousand bucks to do something for us if zapier can do it for us right [ __ ] so content and systems the difference between smma and coaching is coaching is based on a perspective of experience and this is based on knowledge the reason why more people succeed with a coaching or Consulting model right they both work as long as you sell the right model you can I have Braden skill from0 to 18K in the realt T you know with the right model right offer presented the right offer is selling 5 to 8K offers most people like you guys are into Home Improvement or realter nich selling one to 2K month Services that's wrong that's false that doesn't work in any single scenario okay um coaching is experience based on something that already has happened before based on history based on something that has happened before it's the experience that you build up knowledge is [ __ ] everybody has knowledge I can have knowledge right um they always say you really learn how to drive a car after you got your driving license you remember you know everybody says that all the time you don't even understand how how to [ __ ] drive a car after you got your driver licing you really learn it the day after you start driving for yourself that is the difference between knowledge and experience you rather want to hire somebody with experience instead of knowledge knowledge is [ __ ] the reason why people in school are invaluable is because they have knowledge and not experience so they can never understand how to become valuable and separate themselves from other people to understand how to get that [ __ ] experience so if you're currently in a situation where you're 16 or 25 anywhere between there and you don't you cannot make it work your your consulting company work for somebody else the best thing that I can guarantee you to do right now work for a big company so after you got to the point where you leverage content or systems what you can do now is you can see if you can Implement code or labor I have solved the labor problem I have people working for me I've solved the systems problem I've solved the content problem I'm working on a code problem right now I'm building another business and business is a software product it's a product that allows my specific software to um eliminate so much time cost and resources these three things for my clients in the backend so it's going to deliver me a lot more money because I save them time I save them resources and I save them money right and that is a big problem that I solve so I do it with code and I do it with labor whenever you get a chance to hire a growth specialist within your company an insane client success manager media buyer uh cold caller Trish caller um Setter closer all these types of people Sals guy do it when you get the chance to hire the right person you should [ __ ] do it but the problem is you can because nobody's reaching out to you I get five DMS a day from people that say Nick can I become your Setter I'm not responding to these people because the only way I like mentally understand i' acquire the right people is through my network because I trust my network and I don't trust people in my DMs randomly like what are you doing you like just dming randomly I did Leverage that when I was making 20K I really took advantage of it but because I'm in a different situation and level right now based on my network the business that I've built my experience I can look for labor in different like from I can look uh from the perspective of getting labor from different sources than just my DMs right but you should you should absolutely take all the time to respond to the person in your DM right and that is very efficient although we take every single person serious in the DM so whenever you have any questions you can always ask and whenever people are responding to work for me I'm always looking at what they present but normally 99% of the time it's not that I'm hiring them most important thing to understand is that we want to make money driven decisions the only thing that I care about in the last year is how can I get my client results as fast as possible while making money-driven decisions money driven decisions money is the indicator that allows a prospect to experience a return investment one of the indicators right um safety safety could be a good indicator they could feel safe within a program Network could be a good indicator Network or uh um how's it called um uh yeah Network like connecting clients connecting with other clients Community sorry Community could be another indicator that allows them to feel like they've made a return investment so how can you use these metrics all here for you to be able to get to understand how to create that scalability within the product you're building and at the same time you use and leverage money uh driven activities to give your clients and give yourself the best results you got to ask yourself the question right now how can I make 10K as quickly as possible what activities do I need to do right [ __ ] now to make 10K right now what is going to make me 10K right now write it down what is going to make me 10K do that stuff do these activities take these actions and you will make the money I made 10K in my first month ever in business ever okay if I can do that you can do that so when we talk about multipliers uh sorry multipliers and levers we basically talk about leverage okay so we B basically talk about leverage and the thing that you need to understand about levers and uh uh multiplier is the thing that we talked about just yet about cost right time efficiency and how can we reduce the amount of resources that people need for them to be able to get results so what I mean by that is ask yourself the question let's say just an example let's say you're doing oneon-one right now how can I make sure that people get the same value and the same results when I only build them a course or when I only that's almost impossible because one one is too powerful the reason why I'm doing one-onone the reason why people work with me one-onone is because they get the best results ever it's because the the only thing I care about in upcoming three years in business is getting the best results possible so I have the most social proof in the entire Market within 3 years from now right within uh around a thousand days so levers right leverage you want to understand how can I increase my rev how can I increase my reach and how can I incre increase my reputation so if you can decrease cost resources and time and you can increased Revenue reach and reputation you're done you're you're growing from 10 to 50 to 100K that's exactly the reason why I scaled to seven figures right because I understand how to increase rev reach and reputation and the way you can measure these metrics is okay how can I get my clients better results reputation how can I make sure that I can acquire more traffic and this is what I do with my clients as well leverage multiple acquisition sources for us to increase reach ASAP quick boom fast I've built a complete brand within a year so many people in the Consulting and smma Market know me who doesn't everybody has heard of Nick's setting does that mean I'm big does that mean I'm on [ __ ] iman's level not even close no no realistically not and I don't like I'm not I'm just not okay but I'm on a good level where a lot of people know me Nick setting it's a well-known name in the market but I understood that because I leverage multiple acquisition sources for me to be able to get that reach right Revenue I did increase Revenue because my reach increased and my reputation increase that means more people right you got to get to understand this right so it's more people instead of two people you have [ __ ] nine people that now all [ __ ] see my YouTube video right that now click on that YouTube video that now go to my IG that now DM me that now close or they book in from the YouTube video directly or they've seen my Instagram content specifically from the ad and then boom they convert into DMS or they [ __ ] NOS there's so many funnels that I leverage and acquisition sources that I leverage like ads like YouTube like Instagram like Outreach right or they went from Outreach Setter boom set to YouTube video YouTube video to Instagram Instagram to DM DM to close right or maybe Instagram to vsl book call clo there's so many metrics it's a complete ecosystem but when you increase the reach you also increase the potential of acquiring more clients because you have more leads right because the more traffic the more eyeballs the more prospects the more hot leads the more clients the more to fulfill for the more potential with the Essen process within the backend within the Fulfillment right so that is an entire structure that you need to understand about this guys and it's important to understand when you don't know what to do and how to operate how to build an offer now you know know how to build an offer and how to understand how to scale from 0 to 10 10 to 50 with the right metrics Gathering the right data understanding how to reduce time cost and efficiencies for you to be able to scale to that level because it's just asking yourself the right questions and then putting in the time to be able to get to that level because the the only way you can get to 100K within 6 months what I actually I physically believe that you can get to 100K in six months I actually believe that right and the most interesting thing is you have me or you have somebody else that can guide you through this process that can give you the road map of how to get from zero to 100K so you don't have to go through the same pain that is why mentors that is why oneon-one is so extremely efficient it's because I'm like telling you the exact things that you need to do and I'm doing it with you for you not to go through the same pain as I've went through and that is why bradden went from zero to 18K that is why Max closed his first 3.5k deal within [ __ ] uh what was it 61 hours that is why Matt skilled from 5K to 30k you know that is why I have around I can I can absolutely name you 20 more if you want 20 more uh you can go to my testimonial page but that is what I wanted to talk about guys hopefully this video was valuable when you want to work with me shoot me a message on Instagram um because it's time to change it's time to change your life you've seen my YouTube videos for a long time or maybe this the first YouTube video you see you haven't taken action you haven't done anything with the thing that you're doing right now you're stuck because you don't understand how to build the right offers but build the right acquisition get quality leads but also the same at the same time the right volume of leads and then close these deals because you don't have the right offer you don't have sales or you don't understand how to close deals right plus maybe you have all that but you don't understand how to build a go fulfillment so nobody gets results so you cannot even profit more from your backend system than your front end system right when you can like I'm on a level right now where um a big percentage of my Revenue comes from my backend it comes from referrals mouth to mouth upsells sorry cross cells very important cross cells not upsells and that is exactly the reason why I keep making money without input at all it's the easiest client to sell to is the client that you've already sold to okay and that is what I want you to understand you can always book in a call with me to see what I can do for you I can make a customized game plan for you on that call to show you exactly how it would bring you to the level where you want to go to so it could be from 0 to 10 10 to 50 50 to 100 and then we're going to work on that oneone we're going to work on that every single day one onone to make sure that we hit that as quickly as possible I appreciate your time bye