free clothing brand course (5+ hours) transcript

So, you want to start or grow your clothing brand. Dope. But let's be real. Most of the videos out there are trash. They just teach you how to start a generic brand, copy trends, and hope that you blow up on TikTok. That is not a real strategy, and it is definitely not sustainable. This video will be different. I've spent months putting this together. This is over 5 hours of everything I wish I knew when I started, just real proven strategies to actually build something meaningful and profitable.

By the end of this video, you'll know exactly how to start and grow your clothing brand the right way. We'll go through branding, visual identity, setting up your website, winning products, marketing, manufacturing, yada yada yada, the whole thing. You get it. You'll walk away with real steps that you can start applying today. And if you're new here, my name is Eban. I own a brand called Omni. I've done over 3,000 orders.

I've shipped to over 45 countries worldwide. And I've done multiple six figures in sales. Treat this video like your free textbook. Just come back to it whenever you need a refresher or if you're stuck. Now, lock in, take some notes. Let's get started. Let's go, guys. So, we're going to go over the mindset. So, kind of the mindset that it takes to like really succeed, the six figure mindset. So, what it actually takes to be successful with your clothing brand.

In my first year without a guide like this, I made $54,000 with my clothing brand. If you guys can really lock in and put in the work and stay consistent, I truly believe you can make much more than $54,000 in your first year. But it ain't gonna be easy. So that's why we're going over mindset first because your mindset is arguably the most important thing because if your mindset is [ __ ] you are not going anywhere. So like I said, if your mindset's [ __ ] nothing else matters.

And uh I don't want this to sound like some motivational, you know, the [ __ ] like people yelling at you saying think positive thoughts, [ __ ] like that. But really just the stuff that I actually use, like the mindset that I've had this whole time has allowed me to get to where I am, as well as just from what I've studied with other clothing brand owners. Because if y'all don't know, I spend a lot of time studying other brands and seeing, you know, why are these other brands successful and like looking at the people who own that and seeing like what are they doing differently?

And so anyways, these are all of the most important kind of mindsets that I've been able to think of in which is most helpful for you to grow your brand. And so I know it's easy to think like, "Oh, mindset. I'm chill. I know what I'm doing." But please like really I want you to really dive deep on this and like really try and understand it. So if you're not taking notes already, please get out a pad and pen. So the first thing is a long-term mindset.

Walt Disney said, "The difference between winning and losing is most often not quitting." He'll literally most people just have a short-term mindset and they think, you know, I'm going to hit 10K within 10 days or some [ __ ] like that. And realistically, this is going to take a long time and you should have such a longer view on this. Not thinking like, oh, I'm going to get rich, like super [ __ ] rich off this in one year.

Like realistically, you need to be thinking five years or 10 years. Like this stuff takes time. And I'm giving you this blueprint so that you can hit that faster. But still, it's not going to be an overnight thing. And it's really easy to see, you know, videos online of people like having their drops and having a bunch of success and be like, "Oh [ __ ] I can [ __ ] figure this out instantly." and, you know, get the cheat codes and have my bl my brand blow up overnight.

But trust me, nothing happens overnight. It's all just step by step. And you know, sometimes you'll have something those days where you have huge wins in one day, but I promise you it is not an overnight thing. And so, anyways, with the long-term mindset, most people quit before they ever actually see any results. And so literally just committing to five years with your brand or even if it's just like two years, like if you only are willing to commit to like one year of this, then your mindset's already [ __ ] I'm telling you, you need to be committed for the long run.

And like I would just say, commit to this for like five years. Like if you really [ __ ] mean it, you'll commit to this for five years. And honestly, that's just one thing that literally will put you ahead of 90% of people. Like I forget the exact statistic, but it's like I think 80% of businesses fail within 5 years or maybe even 90%. Most often it's just because they quit. you know, they've get these really big problems and instead of working through those problems, you know, they get overwhelmed and say, "Well, [ __ ] this is hard and I want to do something that's easy." And then they jump to the next thing.

Pushing through those really tough challenges, that is the only way that you're going to actually advance to the next stage. And that's really what separates the people who do succeed and don't is they just keep pushing and they don't, you know, get distracted by other shiny objects on the side and think like, "Oh, this brand doesn't work. Maybe I should just start a new brand. Try drop shipping or [ __ ] um crypto or trading stocks." Like, you literally just need to lock into this clothing brand.

It's all you need. and just put all your [ __ ] chips into it and have that long-term mindset. Don't be this guy on the bottom. He's so close, but he quits before he ever gets the reward. So, um, a little action step. If you guys really want to succeed and you're really [ __ ] committed to this, then bet one of your friends $1,000 that you won't quit. Like, period. Or, you know, put a time limit on it. Say it's like five years or I mean yeah a year, two years, five years, bet them $1,000 or you know something else that's like super uncomfortable for you like maybe you'll shave your head if you quit.

So then the minute that you do quit, you owe them $1,000 or you have to shave your head or do something else super embarrassing or super uncomfortable, you know, whatever it is. And really, that's just one way to kind of figure out, are you really serious about this? Because if you are, that should be no [ __ ] problem at all. And really, like, I also just want to make it so clear like you guys need to be fully committed to this clothing brand.

That's why I'm saying like fully commit to this. Don't like let it be this like side hustle thing like, oh, if it works out, it's not going to [ __ ] work out if you just are hoping that it will work out. Like, you need to be really committed to making it happen. And just that's such a giant mistake that people make is having it be this fun little side project and like thinking it's going to be easy and just hoping that it works out.

But hope is not a strategy and you're not going to get very far with just hope. So the next thing is a growth mindset and welcoming failure. So the master has failed more times than the beginner has even tried. So again, it's not easy and you're going to mess up like over and over. You're going to keep messing up. That is literally just how this works. Like you're not going to get it right the first time. And the difference between people who make it and the people who don't is they don't let failure stop them because every time I mean the only way a failure is truly a failure is if you don't learn anything from it.

Successful people learn to fail quickly because every time you do something wrong now you are learning okay this is not what to do so now I can figure out what is the correct thing to do so the best brands they don't avoid failure they lean into it learn faster and pivot quickly and every time you fail you learn so you know what not to do so you can find out what actually works and again I will repeat it because this is very important the only way of failure is truly a failure is if you fail to learn anything from it.

So every time you have a failure which not you know failure failures are pretty much don't exist if uh if you flip it. A failure is just a lesson if you do it right. So after every mistake ask yourself what what went wrong? Why did it go wrong? What can I do differently next time? And how can I use this lesson to get better and advance my business? The next thing, don't be a little baby. So, I'm going to just sound like a broken record saying this is [ __ ] hard.

I see so many people think it is easy. You know, you see that [ __ ] 13-year-old or like 15year-old kid on TikTok start their brand and blow up overnight and then make 100K in a day, but that is literally just not how it works. And so, I also don't want to like scare you guys and make you think that it's like impossible to do, but it is [ __ ] hard. It's not going to be easy. And it's definitely not supposed to feel comfortable either.

Like you're going to have to do things that make you uncomfortable. And it's just like you really need to think about it that if it was easy, then everybody would do it. The only reason why the 1% exists and the people who actually do succeed is because it is hard and 99% of people aren't willing to do what it takes. So if you want to be part of that, you know, 1% that does succeed, you have to be doing, you have to do what 99% of people aren't willing to do.

So success comes from showing up and doing the work every single day, even when it is the last thing you feel like doing. So don't make excuses. Take accountability. So if something bad happens, then cool. What are you going to do about it? sit on your ass and cry like a baby or are you going to get up, handle your [ __ ] and do what needs to get done? And again, this isn't easy. If it were easy, everyone would do it.

And that is why it is worth it. So, now we can cue the inspirational music. Okay. So, discomfort isn't a sign you're failing. It is a sign you're on the right path. And when you look back on your journey, the best days will be the ones where you left nothing in the tank. And I promise you, I mean, I hope you have felt that before. Because if not, then you probably haven't worked hard enough. But when you give it your all, it's like the best feeling in the world.

And those really are the best days. And it's not comfortable, you know? So, an action step, commit to doing one uncomfortable thing every day. Whether it's filming a Tik Tok, making your tech pack, or, you know, sending an email to your audience, whatever it is, just doing the uncomfortable thing. I know for a lot of you watching this video, it's going to be filming video content because most people don't like doing it, but they know they need to do it.

So if that's you, then go film that Tik Tok. Next one, there is no free lunch. So let's make one thing clear. Nobody is handing you success. If you want it, you have to earn it. Every single person you see who is successful, who does have a, you know, successful clothing brand, they have worked for it and they have put in the hours, took those risks and made sacrifices to get to that point. There isn't a shortcut. There's not cheat codes and no easy way out.

So, repeating that, there are no shortcuts. Sure, there are, you know, things that I'm going to be teaching you that will help you technically, you know, technically it's a shortcut because you'll get to skip those mistakes. But mindset wise, don't be looking for shortcuts because it's only going to, you know, hold you back. The people who are constantly looking for shortcuts, looking for the cheat codes and the easy path forward are the ones who get disappointed and quit.

So again, not expecting it to be easy and willing to take the hard path to success, not just always looking for shortcuts, looking for the easy way out. Because sure there are things that can be like a little shortcut or a little cheat code, but you know that's just a little a little piece of the equation. The main thing is doing the hard [ __ ] that other people are not willing to do. And so anything worth having comes with a cost.

Whether it's your time, your effort, or your comfort, you have got to be willing to pay the price. The sooner you accept that, the faster you will get to where you want to be. So for the action step, ask yourself, what are you willing to give up to make this work? So maybe you watch a bunch of shows on Netflix or movies or pretty likely you probably scroll on TikTok for at least I know some of y'all will be on there for hours per day.

Maybe you're playing Fortnite for hours per day or playing, you know, some other video game for hours per day. uh sleep. Maybe you are sleeping in every day, sleeping longer than you need to be. Or maybe it's just your comfort zone. Like maybe you only you're just always chasing comfort, you know, always chasing the easy path like I was saying. And just really ask yourself, what are you willing to give up to make this work?

So if you do scroll on Instagram and scroll on Tik Tok for say two hours a day, are you willing to give that up and put those two hours into this clothing brand or are you willing to give up those one or two hours of video games that you play every day to build this clothing brand? And that's just really another thing to engrave in your mind is that you have to make sacrifices to make this happen. There are so many times where I just feel like like literally every [ __ ] morning I wake up at 6:30 every day and I never want to get up because it, you know, I'm cozy in my bed and I'm tired as [ __ ] and all I feel like is sleeping longer.

But every day I get up because there's work to be done and I know that at the end of the day I'm gonna be glad that I woke up at 6:30. If I sleep in, anytime I do sleep in, I'm like, "Fuck you, dude. Why'd you sleep in?" Like, it doesn't feel good. And waking up, it's hard. But at the end of the day, I feel good and I get the work done. And, you know, it's not easy. It never I don't think it'll ever be exactly easy to just, you know, make those decisions because it's always going to be a hard choice or a hard decision.

But over time, you just need to condition yourself so it becomes less of a choice and more just the way that you act. And so here, I guarantee you right now, if you look at your screen time on your phone, there is at least an hour of Tik Tok or Instagram that you could cut out from your day and dedicate towards working on your brand. So, choose what matters more to you. All right, next one, the comeup story. So, every setback is setting the stage for your comeback.

This is just a way to think about setbacks and when you hit those big obstacles and like you know when big issues get in the way just a way to essentially flip it and think of it in a more positive light. So the harder your journey is the better your story will be. So if you think about it would you rather say like you know I started my clothing brand and everything just went super well. I had success right off the bat.

It was pretty easy, honestly. And you know, now I made a million dollars with my brand and it was easy. Or I came from nothing, no resources, no network. Everything was stacked against me. I had no friends, no life, but I powered through and figured it out. I think everybody would opt for number two. Um, a story where everything comes easy is not inspiring and it's just really boring and it like you don't respect people who have an easy story really because it's like, oh, you just got everything handed to you or if you just got super lucky, it's like cool, you know, you got lucky.

But it's the struggle, the grind, and the sacrifices that make your success meaningful. And when you have this crazy story where you came from the depths and really like climbed your way up to the top, it becomes much more inspiring. And when you are winning, you know, once you do get some success, people will look back look back at what you overcame and respect the hell out of it. So the next time you go through something really hard, clothing brand or not, flip the script and instead of thinking, why me?

Oh, poor me. Life is so unfair. Think, damn, my story just got a whole lot better. Then use it as f as fuel to push harder. So I literally do this every time some big issue comes up. I'm like, well, [ __ ] this sucks. But it's part of the process. And now you know my story just got so much better because I'm going to solve this problem and move past it. Next one. Focus on the process, not the outcome. So too many people just get obsessed with the destination.

You know, when will I hit six figures or why haven't I sold out yet? And the problem with this mindset is that it focuses on what you can't control. So the truth is that your wins are a byproduct of your inputs. So really focusing on the process, focusing on what you're doing every day so you can get towards that goal because like you can post you know you can put in the work to post three videos a day every day for a year but it's not really in you know at some point it's out of your control like how well that per how well that video performs.

And when you focus on the process, showing up, doing the work, and staying consistent, you're building momentum that compounds over time. And so, like I was saying, success isn't one big event. It just doesn't happen in one day. It's the result of hundreds of small actions done over and over again. And that's what I was saying is that sometimes, so an example, imagine planting seeds every day. If you obsess over when they will sprout, you will go crazy.

But if you focus on watering them every day, they will grow naturally and your brand is no different. So really just honestly like learn to love the process. I guarantee you I would not still be doing this clothing brand if I didn't enjoy the process and learn to love the process of building a business and you know solving those hard problems when they come up. Like honestly I do find it fun. You know it definitely takes a bit of the mental flip.

Um but you can find enjoyment in it for sure. And the process, it is fun. There's parts that are hard, but overall, it's a fun process. And just really learning to love the process and accept every single part of the process, too. You know, accepting that you're going to have to do hard things that you don't want to do and really just focusing on getting the work done every single day. So, an action step for you guys, create a daily routine with at least one action that directly impacts your brand's growth.

So, some examples of that would be like every day from 9 to 11:00 a.m. I will work on my brand non-stop with zero distractions, no exceptions, and I will make sure of it by blocking out this time on my calendar and saying no to anything that conflicts with that time. So treat it like a real job. Like people say, "I'm too busy to grow my brand. I can't, you know, I don't have time." But the truth is, you do have time.

You're just not making time for it. You're not making space for it. Like somehow you don't have time, but you still found time to play video games. You still found time to scroll for a [ __ ] hour on TikTok. It's like, you do have time. You're just not prioritizing the clothing brand. And so really just like actually block out this time on your calendar and like be super [ __ ] strict about it. So treat it like a job.

If you you know if you are working a job, you have your hours. Let's say the hours are 9 to5. Anything that conflicts with that time, you're like, "Oh no, I can't. I work that day." And if you don't show up to work, you know, then there are consequences. So set up some similar thing where it's like if I you know miss my work hours from 9 to 11 every day then have a punishment. So maybe it's like you'll again you know doing something uncomfortable.

Maybe it's giving somebody I don't know $20 or $100 or something or maybe like going on like a five mile run or something. something that's uncomfortable, something that you actually have consequences for because again, it's like you need to take this brand seriously. It can't just be this thing where you're like, I'm going to just have it be on the side and hopefully it works out. I I mean, I I hope so. I'll cross my fingers.

Like, no, dude. It's not going to [ __ ] work. You need to be serious about this. So second example is I'm going to post on Tik Tokreels every single day until I hit X amount of followers. And so these are actions that you can take every single day to ensure the success of your brand and commit to this process for 90 days and literally do not even think about results until those 90 days are up. So this goes back to what I was saying earlier.

Most people quit before they ever see success and they're too focused on the outcome instead of the inputs. And literally, if you just committed to posting a video on Tik Tok/reals every single day for 90 days, I guarantee you, you're going to make some pretty [ __ ] big progress. But most people will start off posting every day and then by day 15, you know, maybe even like by day seven, honestly, it starts getting hard and you realize that it's not easy and you're too focused on the results and you're like, "Well, [ __ ] All my views have or all my videos have only 200 views, stuck in 200 view jail.

My account's shadowbanned." [ __ ] like that and then they quit. And just thinking about the outcome and thinking about the results is not going to get you far at all. And I guarantee you, you're going to end up quitting. So, literally committing to this process for 90 days will get you so far. And like I was saying, having some sort of consequence so that you actually follow through with it. Okay, I know this video is long, guys, but mindset is so important and it really is the reason why so many people fail.

Like, it really does come down to the people who succeed and who don't. A lot of it is really in the mindset. So, that's why there's so much information on mindset and just bear with me, but um it's important guys. So, don't sleep on it. Next one. Comparison will kill you. Comparison is the fastest way to drain your energy and kill your momentum. So, social media is [ __ ] Like, all you see on social media is people's wins. like it.

Anytime you look at somebody's account on social media, it looks like they're having such a good time and like just everything is working out so well for them and like they're like super successful. Meanwhile, behind the scenes, they're depressed and like going through a bunch of [ __ ] and not having any success at all, you know, and they're just bummed and stuck and whatever. But you only see the good stuff on social media.

Like people don't post like, "Oh, I'm depressed today." Like people keep that to themselves. They don't post on social media. But when they do feel good and have wins, they post that. So that's all you see. And social media makes it so easy to look at other brands and think, "I'm behind or why aren't I there yet?" You know, why haven't I hit 10K yet with my brand? But here's the thing. You're comparing your beginning to somebody else's middle.

You don't know what's going on behind the scenes. You don't know how hard that person's working. And you don't know anything about what's going on in that person's life. So, you don't know what's going behind on behind the scenes. The brand you're comparing yourself might have a whole team behind them, a huge budget, or years of experience, or even more likely, they just look more successful than they really are. So, social media is literally all about appearances.

Most of it is just a highlight reel of people's lives and of these brands. It is not a true reflection of what is actually happening behind the scenes. So focus on your lane. The only person you need to beat is the person you were yesterday. So an example, I used to look at other brands who were crushing it and feel like I wasn't doing enough. I used to always just compare myself with other brands. But when I stopped doing that and just really focused all my energy on improving my own work, you know, making better designs, making better content, I stopped caring about those other brands and started seeing results with my brand.

Cuz the thing is when you are working on your brand and you're really putting in the work, it's like you don't give a [ __ ] what these other brands are doing and you understand that you're at a different stage in them. And it's like whatever they're doing is irrelevant because you're so locked in with your brand. And so here's the truth. When you're truly locked in on your brand, you will not give a single [ __ ] about what other brands are doing.

You will be so focused on building your vision that nothing else even matters. And I promise you this is true. Like I don't give a [ __ ] about other brands anymore because I'm just focused on what I'm doing. So action step for you guys, go through social media and unfollow any accounts that are not helping you succeed. So so many people waste so much time on social media. Like it literally kills so much time and then you just see all these other brands you're comparing yourself to and you, you know, get down on yourself or like there's just so many like thoughts that pop up like, you know, why am I not where they are? like, oh, they're just lucky, you know, like why didn't I get lucky like that?

And it's just such like a negative cycle. So, really, like, please like, do this right now. Don't just like listen to this video and be like, "Oh, yeah, that sounds cool. I'll do that, you know, eventually." No, like do it now. Like, do it today. Make sure you actually are listening to this information and applying it. So, go through your social media and unfollow any accounts that are not helping you succeed. Like if there's an account or a brand that you're always comparing yourself to and it's just like this negative like thought pattern of you comparing yourself to them, then unfollow them.

Second is check in with yourself regularly. Are you focused on your progress or are you distracted by others and just redirect your energy back to your work and stop caring so much about what other people are doing. Okay. And the next one is working out. Your physical health is directly tied to your mental health. And your mental health is what fuels your work. So a consistent workout routine is about more than just looking good.

It gives you the energy, the focus, and the discipline to show up every day for your brand. So I personally work out every single morning. And I don't do nothing crazy. I literally work out for like sometimes I only work out for like 10 minutes. But it's purely the act of doing it that really just like keeps me in line and it like is just such a great way for me to start my day. And you don't have to do it in the morning.

I'm just saying at some point, you know, some point during the day, whatever works for you, just get some exercise. Like you need to get out of your head and get into your body. And so just listen to me when I say this. Literally every single successful person who I know has a consistent work workout schedule. So there is a direct correlation between success and exercise. And when you work out, you release stress, you clear your mind and build mental toughness.

It's like a reset button for your brain. Plus the discipline you build in the gym carries over to every other area in your life. It's literally just like like I work out, of course, I want my body to look good, but the main reason why I personally work out is for the mental benefit of it. It's like every day I just feel like primed, like ready to go because I have that workout in the morning and it just keeps my mind clear.

And it's also just like, like I said, it's such a great way to start the day for me because it's I already start the day with a win on my back. It's like I woke up this morning. I got out of bed and I worked out and that's, you know, stepping stones to keep going throughout the day and just keep killing it. So, an example on days where I feel completely stuck, I will just lift some weights or let my punching bag really have it.

I actually literally just did that like two hours ago. Some stuff came up today and it was just really stressful and I ended up just going and [ __ ] punching the punching bag. Really let it have it. And um also just lifted some weights and that was just like a mental reset. And then I came back, started filming these videos and now I'm feeling [ __ ] great. So by the time I'm done, head is clear, stress is gone, and I'm stoked to work again.

So action step is to commit to a simple workout plan each week. The best routine is the one you actually stick to. So just make it simple and easy. Couple examples. Lift weights or run for 20 to 30 minutes every single morning when you wake up. Super easy. Or you know, lift weights or run 20 minutes every afternoon before you eat. Or every Monday, Wednesday, and Friday work out for 30 minutes. Like please do not over complicate it. just do something that you can actually do because most people try and like do this like crazy workout routine because you know they have these big goals but then it's too much that they don't actually do it.

So like I said personally I just work out for 15 to 20 minutes every morning as soon as I wake up and it's not much but the effect it has my day is massive. Now next one building discipline over motivation. So motivation is just crap. It's a scam. It feels great in the moment, but it disappears the second things get hard. Discipline, on the other hand, does not care how you feel. It's what gets you out of bed and working on your brand, even when you don't feel like it.

So it's like you might be watching this video and be motivated or watching any other YouTube videos. um or you know reading books, listening to podcasts and you get a little boost of motivation and then you start doing your [ __ ] but then something really hard pops up and you say oh [ __ ] now I don't want to do this and the discipline is what gets you through that. So building discipline isn't about grinding 24/7. It's about creating habits and systems that make consistency automatic.

And so that is so important because you really just need to think about it that you're setting up systems in place so that when things do, you know, go wrong and hard [ __ ] does come up, you have the systems in place and you're sticking to those systems. So, I forget who said it, but it's a quote. It's like uh you know, we fall to the level of our systems. I butchered that, but hopefully you get the idea. So, basically, when you remove the decision making process, you eliminate excuses and it just kind of becomes this automatic thing that you do and you're not like thinking about it like, I really want to get back into bed right now.

It's like, no, you just get up and [ __ ] get started. So, an example, I don't rely on motivation to get [ __ ] done. Instead, I stick to systems, non-negotiable work blocks, to-do lists, and daily habits. And on the days I don't feel like working, those systems carry me through. Oh, there's a quote right there. We don't rise to the level of our goals, we fall to the level of our systems. So, this is from James Clear.

He wrote Atomic Habits. Great book. I would recommend you guys to read. So, an action set for you guys. Set a non-negotiable work schedule. Whether it's only two hours or 10, make it sacred. So that was what I was saying earlier, scheduling it in the calendar and not making any excuses. You know, literally blocking that out so that you actually get it done. Two, using triggers to build habits. For example, after your morning coffee, spend 30 minutes on content creation or before dinner, work on designs for an hour.

So you have these triggers. So, it's like, oh, morning coffee. Now, I'm going to spend 30 minutes on content creation and you have that system and habit every single day. Three, track your consistency. Use a calendar and check off every day you stick to your schedule and watch the street glow. It can be pretty addicting. And another thing you can do is using a habit tracker. I personally use a habit tracker because, you know, keeps me on check and when I see the habit tracker and it's all empty, then it's like, [ __ ] I need to get my [ __ ] together.

And so, if you are somebody who does struggle with discipline, I would definitely recommend reading or listening to the audiobook from David Gogggin's books, Can't Hurt Me or Never Finished. I'm sure you guys have seen like some of his videos. Not for everybody, but these books, at least for me, it was pretty huge in my journey. Just letting go of like any like self-pity thoughts and the poor me mindset or the poopy pants mentality as he likes to say sometimes.

And pretty much just after reading those books, it's pretty hard to ever feel sorry for yourself again because that dude has gone through it and he still came out on top. So if you are struggling with that, definitely would recommend those books. Okay, last one. The big secret. The big secret is that nobody really knows what they're doing. And seriously, like people don't know what they're doing. Everyone's just figuring out as they go.

And the difference between people who seem like they've got it all together and those who don't is they are better at taking action, learning on the fly, and adjusting as they move forward. So you are not behind. You are exactly where you need to be. Stop overthinking and just start taking action. Like the magic happens in messy action, not waiting for the perfect moment. There is no perfect moment to start. And yeah, so little known fact, no perfect time to start, no perfect moment.

That doesn't exist. Don't wait for situations to be perfect and for everything to be right. You just need to like take action immediately always. So do the best you can until you know better. Then when you know better, do better. So, an action step for you guys. Write down one thing that you have been overthinking and set a 24-hour deadline to take action on it. Even if it's not perfect, just getting started on it. Okay, so that was a lot, but I hope it was helpful.

And these genuinely are things, you know, that I think about every single day. And it's just a a winning mindset for success. And uh I really would come back to this and really keep thinking about it and just really like engrave it into your brain. All right guys, how to come up with a name for your clothing brand. So obviously if you already have a name for your clothing brand, you can skip this. But um if you do not have a name yet for your brand, here is what I would recommend to do.

Set a timer for 30 to 60 minutes. Get out a pen and paper and remove all distractions. So, your phone on do not disturb, you know, put it in a drawer or something out of sight, no music, and literally just think and brainstorm name ideas. And I just think that so many people like try to come up with a name, but they really don't put that much effort into it. And a name like that's you're going to have that name literally forever, you know?

I mean, you shouldn't be changing your name later on. This is something that should be final. So, you really want to make sure that whatever you do choose, it is really solid and that you really like it makes sense to you and aligns with what you want. And by doing this just with removing all distractions and really just sitting down, you can just let your mind kind of, you know, get all the nonsense that cuz like being on your phone all day, you can't really think.

So, you need to give your mind some breathing room and I promise you a bunch of ideas will start flowing. But get actually use a pen and paper. Um, you will get more ideas actually writing it out rather than just typing it on your computer. So, here's a couple couple tips for actually brainstorming names. First one is to aim for quantity. So write out everything that comes to mind, even if it's a terrible name that you know you would never use.

Because the point is to just get ideas flowing. Like if you can just sit down and write out a hundred different names, it's like, okay, maybe 80 of them are terrible names that you'll never use, but maybe you have 20 decent options and then you got 10 good options and then you have five really great options. And if you really just like focus on trying to get the perfect name written down, by the end of the time like you're writing, you're gonna have like probably five written out that you're not really feeling great about anyways.

So focus on quantity, not trying to get caught up trying to find the perfect name. Second thing, think of things that are important to you in life. you know, so for example, family, nature, discipline, etc. And then you can go to this website here, relatedwordwords.org, and find related words to things that are important to you. So, here's an example for you. Instead of some [ __ ] like money chasers, you could get more creative like verdant.

I think that's how you say it. And verdant um represents nature, growth, and prosperity. So verdant means like I think like lush green nature something like that. Anyways let's pull up related words you know let's say that I am uh let's just say nature is really important to me and I want my brand to you know be centered around nature. I just type in nature and then we have all of these related words. And looking through here, you can find words that you know, one of these words could be your brand name or it could just be inspiration for to dive deeper on.

But let's just look through here cuz you also want to find something that's not like super common, you know, cuz you like obviously like energy. If your brand name was energy, that's pretty generic. And uh I don't know, definitely want to find something a little bit more unique. So, I don't know like this, whatever the [ __ ] that means. Idos. There we have a unique name and yeah, just keep looking through the list and if you aren't seeing anything you like, then you know, keep trying out new words.

So, tree and then we can look here like older, not bad. Ingga, also not bad. Anyways, you guys get the point hopefully. Next one is you can use history, mythology or other languages for inspiration. So for example, if nature inspires you again, explore Latin words like Silva, which means forest or descriptive terms like evercurrent. So both, you know, not bad. Silva is pretty fire, honestly. Fourth, list out things that are important to you and turn them into an acronym.

Vera, value, elevate, redefine, authenticity. So, those are just values all put into one. And this is something that you could just like type in a bunch of your values, like your top five values into Chad GBT and tell it to spit out some, you know, four to five letter names. So, if you're stuck on names, focus on finding something that is meaningful to you. I think too many people pick names that just sound cool and it doesn't have any like personal significance to them.

And there isn't anything wrong with a name that just sounds cool. But if you are stuck, I would recommend to think of something that does actually mean something to you because at the end of the day, you will have this name forever and you know it should matter to you. And then at all costs avoid anything really [ __ ] trendy and basic like motion studios, angelic stars, God is great, money chasers. Think of names with longevity.

There's so many brands now that use, you know, motion or angelic or stars in like trendy words in their name or like aura. like stay far away from that [ __ ] because for one, you're just instantly going to be recognized as a trendy brand because it's a very trendy word that you're using and two that will not carry over over time. Like imagine Motion Studios as like a billion dollar clothing brand. Well, maybe not billion, but you know, as like a multi-million dollar clothing brand.

Like I don't see it. I don't see Angelic Stars as some big clothing brand. It's just like tacky and corny. So anyways, um then you can just write down your top five name ideas in here. But really, I would take time on this and not, you know, not just like settle with some name that you're like, yeah, whatever. All right, guys. Step two, visual identity. So the first thing is your logo. So logos are important, but they are not that important.

Some of the most respected luxury brands barely use their logos on clothing because the designs speak for themselves. So Bautga Vanetta, they don't uh they have their motto is when your own initials are enough. You know, they're not slapping their logo on everything. And that is such a trap to like really so many beginner brands make the mistake of becoming a logo brand. You know, we've all seen it. Brands that slap their logo on literally everything.

And honestly, I don't even understand why people buy it. It's crazy to me. Um, and yeah, sometimes it works, but it's boring and it just shows a lack of creativity and you can do much better than that. So my recommendation is to really focus on designing products that stand out without a logo. So your products shouldn't need your logo and um it's just yeah it's not it's definitely a lack of creativity and it's honestly just lazy.

So should you have a logo? Yes, I would recommend to have a logo. Um, I have several. And a logo just really helps um people associate your brand with something visually. You know, it gives your brand a visual anchor. So when people see your logo over and over again, they associate it with your brand, of course. And really, just remember that your logo does not carry the entire weight of your brand. It's much more about the product design itself and your branding.

So, some tips for creating your logo. Keep it simple. This is a recurring theme for a reason. Uh, everything doing it simple is always going to be better. And a clean and simple design is more versatile and memorable. So, you don't want to over complicate your logo and have it be this messy thing that you can't even really tell what it is. So, investing in a designer is definitely worth it if you have the budget for it, but not completely necessary.

And to find that you can just look on Instagram just literally search logo designer or you know something more specific streetear logo design or look up on hashtags you know # logo designigner # streetear logo design stuff like that. Fiverr is also another solid option and you should expect pay anywhere from $50 to $300 and I would say the sweet spot would be 100 to 150. And so you want your logo to be versatile. So it should work in different sizes and it should work on different platforms.

You know, it needs to work on a white or a black background because you have to think about so many users. Um, not everybody uses dark mode, not everyone uses light mode. You know, there's the difference and you have to cater to both people. And then it also needs to look good on a garment or, you know, on your tags or tiny Instagram profile pick, you know, thank you cards, whatever. And then really just be original.

Don't copy trends or other brands. Your logo should feel authentic to your brand, not like something that could belong to somebody else or like another brand could also have your same logo. It should really be authentic to you. And here too, if you are making your own logo, don't um use some [ __ ] like that you found off Pinterest or, you know, off Google or something like don't like take something from the internet and use that as your logo because in the long run, you will most likely run into legal trouble with that.

You know, maybe you don't, but definitely better to avoid it. And more importantly, it's just not authentic to you. Like, you need to be creating something. It should be something that you like put work into. You know, you put your blood, sweat, and tears into making this logo. And again, it doesn't have to be this crazy logo um to like overthink and make it perfect. But what I'm trying to say is that it just has to be authentic to you.

And if you're just ripping some [ __ ] off of Google or Pinterest, then it's not authentic to you at all. And people will see that, too. You know, it's if it's something that exists online publicly, people are going to find that. And I've seen it with a lot of brands. That's why I'm saying this because I see a lot of brands that literally just use something off Pinterest or off of Google and then it's I don't know. It's just lazy. and you guys can do better than that.

So, logos matter, but they're not everything. A good product design will always outshine the logo. So, really focus more on your products themselves, the design of the pieces and the quality of them. And I would not recommend to just slap your logo on anything, honestly, in the beginning. Um, and when I say the beginning, I'm really talking about like I'm still in the beginning, too. you know, um, you shouldn't be putting your logo on every single piece like until you've reached I don't like I wouldn't even I think as a general rule of thumb you should avoid putting your logo on like any pieces like the only people who are going to be buying a piece that's just your logo on it are those people who do deeply connect with your brand.

So, if you don't have a core audience, nobody's going to want to just buy some random brand's hoodie if it just is like just says their name on it. Like, the people who are going to be buying that are people who have that deep connection with your brand. So, really focus on building that deep connection first before ever, you know, just slapping your logo on [ __ ] Okay. Now, the next one is your color palette. So, I would recommend to pick two to three main colors.

So, for my brand, I just have white, black, like a more faded black, and then light blue. So, there's just three. It's really just one, you know, with white and black. Um, but I would really keep it simple. You know, I wouldn't choose more than three. Like you can have the three main ones and maybe one to two secondary ones, but definitely don't over complicate it because if there's nothing that's signature to your brand, um people aren't going to associate it.

Like people aren't going to associate a brand with two colors. You know, if you think of like Coca-Cola, they have that red color that you associate their brand with. It's not like they have red, but they also have green. you know, it's just one and you remember the red. Um, so to find the colors, I'd recommend to go to this site here, panone colors.com. And using the panone colors is really beneficial because it helps you communicate with your manufacturers.

And that is because um they will know exactly what color it is. Whereas if you are sending stuff from like Photoshop or Illustrator, the uh colors don't always transfer correctly. But using the panone pan tone colors, you will get an exact match. And colors really play a huge role in how your brand is perceived. So if you want to be a vintage brand, you want colors with low saturation, you know, like more pale faded colors.

Um, or if you have an eco-friendly brand, it would make sense to use a lot of earthy tones or, you know, like a green color. All right, the next one, typography. I would recommend to pick one to two fonts to use consistently across your brand and really just stick to those two, you know, one or two main fonts. So, just I would go to defont.com and go crazy. They have, you know, so many fonts. It's easy. I've spent hours on there before, honestly.

Um, and you can download from them for free. Uh, little note, you're supposed to buy commercial license for if you're going to be using it for your brand. Um, and let's just say that many brands don't do that. So, pro tip is use a font that is legible. Most I've seen a lot of brands, they will use a font that you can't actually read what it says. you know, it might be like some cool decorative font, but if you can't read it, then what's the point, you know?

So, you can use those crazy fonts on designs, but if it's on your website, it needs to be very legible because if not, you will confuse customers and again confuse people do not buy. They the confusion will actually make them upset and leave your website. All right, the next one, aesthetics and imagery. So aesthetics are incredibly important. I think they will continue to become more and more important as time goes on with branding.

You know, in this past year, aesthetics have become such like a pillar of a brand success. And that's, you know, whether it's the product photos, social media posts, or creative campaigns, really being consistent with the aesthetics across all of it. And this is another one of those really important things that I want you guys to really focus on because the brand's aesthetic is really what makes people connect with it.

So, if you imagine a new kid looking for a table in um in the cafeteria, like in a high school movie, each table has a different crowd or a different aesthetic of people and they're looking for the table that matches their vibe. And customers are looking for brands in that same way. So, action step for you guys is to create a mood board to define your visual aesthetic. So, I would go to Pinterest or Canva to curate a visual aesthetic for your brand.

And even if you're not starting out, you still should do this step and get like if you don't have one yet, you should definitely have a mood board. Um, and just be able to understand what your brand's visual aesthetic is and just really add anything to it that you would actually post on social media. So products you would release, stuff like that. Um, and you can make a a separate one specifically for inspiration, but this one is strictly just to show what your aesthetic is itself.

And it can really be anything. Um, it doesn't have to be, you know, products specifically. It can be like photography. Like it could literally be anything. like it might be like u aesthetics from like an old video game or something. As long as it aligns with your aesthetic that you are going for um then I would add it in to that mood board. And here the narrower you get the better off you will be. So niche down first dominate that niche and then expand after.

It is a lot easier to grow in the beginning when you appeal to a very specific audience. So this is the new formula for success. So you have a broad aesthetic, you niche down, and then you niche down again and get ultra specific. So I'm going to show you guys why these ultraspecific niches, it becomes very easy to stand out and dominate a very specific market. And that's because it is unsaturated. You know, people have not tapped into that market yet.

So most people target very broadly in the beginning. You know, they try to appeal to everyone. Yet they end up blending in with everybody else. So when you try to appeal to everyone, you appeal to nobody. And the brands that dominate, the brands that are successful do the opposite. They start ultra specific. They own this one very specific niche so well that they become the go-to for that aesthetic. And once they've built a cult-like audience, then they expand bigger.

So by tapping into these under reppresented subcultures or aesthetics, you make your brand irreplaceable to those people who do connect with it. And when those people find your brand, it's going to appeal to them. so directly that they're like, "This brand was literally made for me." Whereas, if you're targeting everybody, nobody's going to connect with your brand because it's targeted to everybody. There's nothing specific about it for people to connect um with your brand.

So, instead of competing in an oversaturated market, you are creating your own lane. So, this is why hyperniching is a cheat code. And if you build for a specific group that actually exists and give them exactly what they are missing, then you do not have to chase customers, they will find you. So some actual examples of this. So you have street wear, very broad niching down and then getting ultra specific. We have street wear, then we have techware, then niching even further down, cyberpunk militaria.

So you have the techware futuristic functional clothing and then mixing that with um this military um you know heavy on tactical vests, modular designs and dystopian anime inspired aesthetics. Gorp core, there's a lot of brands out there doing Gorp Core right now, but then niching even further down to industrial Gorp core. So function function meets street wear with carart workware influences cargo vest and mountaineering gear styled for urban settings.

And so I won't go over every single one of these, but it's just to show how getting ultra ultra Jesus, man. Ultra specific really allows you to appeal to a very specific audience who will really just instantly fall in love with your brand. Um, so looking through, so with this one, luxury aesthetic, this is very broad. Niching down, we have Gothic luxury. So, this is kind of like, you know, Rick Owens. But then niching even further down, we have cathedral core.

So, luxury goth mixed with religious iconograph. Oh my heavy draping and intricate embroidered detailing. So, this if you just chose to dominate this niche in the beginning, you would be appealing to those people who like this stuff. And I promise you no other brand exists that's just purely doing this. And then so the other thing too is that you might be thinking well what if like that's like a small number of people though.

Well yes a small number in the grand scheme of things but small there's probably at least a 100,000 people who would fall into this um category here. you know, people who would like this. Like, you know, if you have luxury fashion, that's millions of people. Niching down to Gothic Lux luxury, you're still in the millions. Niching down to this even further, you're in the hundreds of thousands. Like, it's not like you're going to niche so far specific down that there's only 10 people who want your brand.

It's finding that middle ground. um you know where obviously it's not something so niche that nobody actually likes it but it is niche enough where it does appeal to that very specific audience. Now another example with this is that imagine you are a diehard Radio Head fan and there is a brand that matches that Radio Head aesthetic exactly. you are going to be extremely likely to buy it assuming you are looking to shop from new brands because that you know you love Radio Head and then it this brand pops up that embodies that Radio Head culture and aesthetic like so well and you're like holy [ __ ] this brand was made for me and that is why being niche in the beginning is such an advantage because you can target those really specific audiences and dominate that specific niche whereas bigger brands are not able to do that because if they did most of their audience would be turned away from it.

So the key takeaways here are the more specific your aesthetic the easier it is for your target to connect with it and big brands can't be this niche. That is your advantage as a small brand. And niching down allows you to stand out and create your own lane. And just a little tip for you guys, um, with your mood board, it's not just for inspiration. It is a tool for your creative direction. So share the share the mood board with your photographers, with your designers, anybody who is involved in creating visuals for your brand.

So it keeps everyone aligned and ensures that your imagery is consistent. And this is a mistake that I made is not sharing this with you know my models or photographers or you know designers stuff like that. Um so if you are doing a photo shoot make sure that you have a mood board to show the photographer and models. Otherwise they aren't going to know what you're looking for. Like don't make the mistake of thinking that they can read your mind.

I'm going to show you guys how to create a website clean and high converting site. I'm also sick right now. My voice sounds funny. Anyways, let's get into it. So, here we are on Shopify. Now, what you guys are going to want to do to get Shopify is use my link which will be below somewhere. And by doing so, you will get three days free and then you will get three months for only $1. And then just sign up for Shopify. It's super easy.

You'll just type in some of your information. Once you are done with that, you can navigate over to the online store section on the left panel and you will see the theme library here. So then you can click add theme visit the and now we are in and now we are in the Shopify theme store. So we can browse some themes as you can see. Oh my god. As you can see $380. A lot of money. We do not need to be paying for them because they have free themes.

So here are all of the free themes. There's a good amount of them. There's like maybe 15. So, you can look through any of these and see which theme you like the best. I would just recommend to I mean really any of them are going to work, but I would probably recommend to do spotlight or this one taste because you just really want a very simple website. And for example, with spotlight, this is like extremely simple, just very product focused.

Refresh looks pretty solid as well. Color block is another good one. I've used that one before. But for simplicity, let's go with spotlight. So then we're just going to So then we're just going to click try theme. Then it'll bring you back to this page here and it should be in your theme library. Quick note about these numbers here is that these are not going to be accurate right now because my website has I haven't been selling anything really.

Normally in mobile sessions are going to be a lot higher like 80 to 90%. I mean that's for what I've seen typically. I think it' probably be pretty similar for you guys. But then Shopify also tells you some good numbers. So tells you about the loading speed. definitely want to have a good loading speed. So, if this doesn't say good, then you got to figure some stuff out. And I'll talk more about loading speed a bit more.

Also, you can see I have a paid theme. It's called Shella. You guys don't need the paid theme, though. You can do this pretty much exact same thing. Honestly, the taste theme looks very similar to this paid theme that I have. Anyways, we're going to spotlight though. So, what you'll do is just click customize here. And actually, before I show you guys how to make the actual website, well, as you can see, it's already done for me because it's literally just products and all of my products already loaded into Shopify.

So, damn. Wait a second. Okay. Wow. This theme literally has one page. I guess there's not even a menu. Is that literally it? Okay. Yeah, that's actually crazy that there's only one. Yeah. So, there's not even a menu on this theme. That's actually kind of crazy. But, you know, it works. You want to have a simple website. So, just having it load up the site and it's literally just all the products is perfect. Now, let me show you guys some examples of good websites and what a good website looks like.

So, we are going to use my website as an example because I think it's pretty clean. So, boom. Hop on the site. Big banner showing off the clothing so you understand what this store actually contains. So, we got some high quality photos of models wearing clothing, and then a big shop now button, so people immediately know this is a clothing store. Very simple navigation at the top. Just homepage, shop, FAQ, and a contact page.

And then we've just got the bag, the shopping bag, little search bar, currency, no account or anything, just very simple. And then we got an announcement bar at the top which just has my free US shipping announcement on it. So let people know immediately that they can get free US shipping. And then if you scroll down you'll immediately see the products that I have to offer. And pretty much it just is very clean and simple.

You know exactly what it is. And then boom products. Now, one thing about my website that it works very well, I think, is the fact that you can see the name of the piece, you can see the price, and you can see the sizes, and you can see which sizes specifically are in stock. So, then if we navigate down here, go to see all products. Now, we are on the product page, and this just shows all of my products. all of so we have three of them up so you can see them very well and then hovering over it will also go to the next image.

So see with this it'll just show the back show the back and then all of them also have a white background along with the white background store. So it's just a very clean look. They don't have any borders or anything and just overall I think this looks very clean and it's just very product focused because obviously we're selling these clothing pieces. And so basically the reason why it is good to have the price and then also the add to cart button.

So when people are looking through the products they can see exactly what's available in what sizes and they can also see how much it costs. So, if somebody sees this belt, for example, and they really like it, they can see, okay, is my size in stock right now and how much does this cost? And then they're like, all right, you know, I am a size 40 to 45, so I'm going to get this and just click add to cart right now. And that way, it's already in their bag and they don't have to actually click on it and then add it to cart.

So, this is one of those things that's going to make it easier for people to order. And to have a high converting website, you want to make it as easy as possible for people to order your products. So, other people's websites sometimes I will see you go to their page and then it just shows the products. It doesn't show the name or the price or the sizes or an add to cart button. And with all of that, it's just an extra step that your customer has to take.

So, if they actually want to buy it, they have to click on it and then and then go to the actual product page and then click add to cart. And that's just an extra step. And then you also have to wait for the page to load and everything, which really is only a matter of seconds. However, when people are buying, you want to make it as seamless as possible, and you don't want to have any roadblocks at all because as soon as the page freezes or they pause for a second, they might rethink their decision to buy from you.

And the more the more times that they pause and the more roadblocks that they run into, the less likely they are to actually buy your clothes. You have to think about it how a lot of customers are making emotional decisions when they're buying from your brand. And so a lot of these decisions are not always logical decisions. And if they are thinking logically, they might be thinking, I probably shouldn't buy this because I can't afford it.

But if they're thinking emotionally, they say, I don't even care how much this costs. I just need it that badly, so I'm going to buy it. And you want people to be thinking emotionally about your products, making emotional decisions because they're going to buy it. Basically, just the more times that somebody pauses during the checkout and purchasing process, the more likely they are to rethink their decision to actually buy it.

So that is why we make it as seamless of a process as possible. So then some more stuff on the product page here. As you can see, it's just very simple, very clean. The little add to cart button also has this little animation which kind of just makes it a little bit more visible and, you know, tells people like, you know, add this to your cart. And then we have all of the we have this guaranteed safe checkout. So showing all of the payment options as well.

And this is just something that's going to help increase trust. and show that, you know, it's a safe checkout process. You don't have to pay in like Bitcoin or something sketchy. Like my site offers all of these payments and, you know, customers can trust that. Then we just have simple product information down here. With this with product descriptions, you should definitely keep it very simple. I think the more or with this I think less is more because you got to think about customers on your website.

Most of them are not trying to read a book on here. They are just wanting to figure out what is the product, you know, like like what are the specific details like the weight of the fabric or whatever. Like all they want to know is am I going to like this product and does it live up to my expectations and is it going to be worth my money. So no need to over complicate things. Keep it very simple. You can also add a size chart button down here or I have mine just in one of the photos.

Either way works. It would probably better to have a button to be honest. And then scrolling down, you can see we have related products here. So you definitely want to have some sort of related products or upsell down here. So you could also have it be like this belt pairs well with the bunny pullover hoodie and then add both to your cart. And there are apps on Shopify that you can do that. I will show you guys the apps a little bit more, but you definitely want to have some related products down here so that it's not just a product page.

They see this product and then they can continue looking around the store and you're just making it really easy to have them find more products. Thing that my website allows is you have this little button to actually scroll through all of the images, which is again really nice because you can just do it here. You don't have to actually click on it and have the page like reload and everything. You can still go through all these images.

Just very simple. So, just very easy to quick view it and I can just see this and then like, okay, I like it. I'm going to add it to my cart. And it's very easy, very seamless. The other thing about my website is that the contrast with a white background and black test black text. Everything is incredibly easy to read. It's very legible. So, as you guys can see, so there's nothing confusing about this site really. I would say it's just very straightforward and you know, we got the FAQ to answer some frequently asked questions.

You guys can really just copy this, I guess, if you want. I wouldn't copy it word for word, but you guys can uh take these same ones and rewrite it a little bit. And then I would definitely recommend to have a contact page on here. I would recommend to have a contact page as well, just so people can get in touch with you. So, this would be an example of a good website. Now, now let me show you guys an example of a bad website.

So, some of you guys are probably familiar with this brand FKX. They make these themes. Now, they are cool themes. You know, this is kind of a cool look, but I would not recommend it. It's with these you can change the background video and you know so people will have like a cloud theme or it'll be like some crazy animation with a skeleton with a sword or some [ __ ] or like a maybe a skeleton reaching out of a graveyard like that.

You know, you'll see like viral Tik Tok videos like the best Shopify themes for clothing brands. Now, I would not recommend to do one of these. And I will explain why. First is because you shouldn't really have a preloader page like this. Like it when you go to the website and then you just have this whole menu and it's like enter store. Like other some of their other some other themes like this, it'll have like an actual button that says enter store.

And that's just one extra step for a customer to take and it's just really pointless. Like I guess it can make it feel like this maybe exclusive thing where you're like entering the store and it's like a private shop or some [ __ ] but at the end of the day, it's an extra step for customers to take. And like I continue to say, we want to make this process as simple and easy as possible for our customers. Otherwise, they might end up not buying because they have other things that are important in their life and there are a million distractions in this world.

People will just leave your site and we just want to make sure that they can place that order as easily as possible, not get distracted and not rethink their decision. So, anyways, these pages are not great. I would just have it go straight to the website like I showed you with mine. You open it up, you can see exactly what it is. Coming to this website, you don't even know what it is cuz it's just, you know what, like whatever the [ __ ] the background is like this waterfall or if it's like a graveyard or some [ __ ] it just can be confusing.

And then so you go into the store, just wait for it to load. And then we still have this background which this I hope you guys agree that this looks terrible just with the backgrounds, these borders. It looks really not great. And then having this moving background [ __ ] having the moving God damn. Having the moving background is one of those things that's kind of cool. You know, I've seen websites where it's like it is one of those things that makes it stand out.

However, usually it's not going to be a good idea because having a video background is also going to make your website load a lot slower and that's another thing we really want to avoid is having a slow website because that's another thing that's going to interrupt somebody's buying process. So, imagine you want to buy some. I'm sure it's happened to all of you watching this video is you are on a website and you're trying to buy something and you have a bug on the site or the site is super slow and then you are just getting kind of pissed because it's slow and then you end up just not buying it because you know there's too many roadblocks and you're like this isn't even worth my time and what the hell I don't even want this thing anyways.

That's when you start thinking logically and the emotional need aspect of it wears off. But anyways, this website is not good. See the contrast? You can also it's hard to read all of this stuff and it just is very distracting and just confusing. Another thing I'll add is sometimes I'll see people add music to their website. I would not recommend to add music to your website because a lot of the times that I've seen people add music, it's very like it's like a very specific style of m and just people are very picky about the music that they listen to and 99% of people viewing your website probably don't like the song that you choose.

You know, maybe I don't know. Most people probably don't want to listen to music when they're going to website to buy clothing and I just would not recommend it. All right, so now you guys know how what a good website looks like. Uh you also know what a bad website looks like. So that spotlight theme, that's a good option. Very very simple, very easy. Uh taste theme. Let's customize this. So for this now, this one looks pretty similar to my website actually.

You know, you just got the name, the little navigation menu up here, little photo with a shop button, and then boom, products right beneath. So what we would do here is on the left side, we can just start customizing [ __ ] So you know for the announcement bar if we want to edit that all we have to do is click on it and then oh wait actually not clicking on it but just clicking this little drop down and then here's the text option here.

So I can say free US shipping on orders over $150. You can also add a link to a product page or something if you want to say like blank item out now or blank collection. And so here you can see on the left side is the header section and then we have the templates which has all of these drag and drop things. All right. Um I had a quick phone call. I'm back. So anyways on the left header template footer. So, this is where you can edit all of this stuff.

Basically, see, we have this image with text here and then we have the featured products below. And what you can do is just actually drag this and change it. So, it's very easy to do if we wanted to put the products first, you know. So now you open up the website and boom, products right in your face, which I would probably recommend to do this for you guys unless you have some really good um visual unless you have some really good images to use.

So unless like the benefit to having an image here would obviously be to show how it fits on body or like something that's going to make people want to buy it even more, but like don't just add a photo just to add a photo, you know? Like it should have a purpose and it should like enhance your website. So, if you don't have a good photo that's actually going to make people want your products more, then just don't have a photo and just have simply the products.

Um, another thing I didn't talk about too with the actual product images. So, as you can see, all of my products, they're just flatlay products, and it's just a very clean look. Um, and some of these you can see like these ones are actually just mockups. But then obviously because these were screen prints, but then obviously these ones are not mock-ups and these uh I just made sure to get really high quality photos of the products.

Now, you guys most likely are probably doing like pants or a hoodie or like a shirt or something. just really make sure it's like symmetrical on both sides and it looks clean and has good lighting. And then I would recommend to put it on a white background like this as well. Assuming that you have a white background store, let's say you your background was black, then you would probably want to put all of your clothes on a black background just to make it blend in and look nice. because the background was black right now and all of my uh product backgrounds were white.

That would probably look pretty ugly. Anyways, this taste theme is pretty fire. It's also extremely similar to the paid theme that I currently have. Like this literally looks pretty much the same. And so if you guys remember on mine, like I had three products on my product page. This one has four like rows of columns or whatever the [ __ ] Um, so that's the product grid, but what you can do is change the number of columns on desktop here.

So, boom. Now there's three. I just personally like how this looks better just because it's bigger. But four is also good. You know, you can still see it just fine. Either one works fine. Uh, and I guess it just depends how many products you have cuz most of you watching this video are probably only have like one product or maybe two. So, I just have it be pretty large. The other thing is up here, desktop version, mobile version.

If you go to the mobile version, you can see there's only two columns actually. And mobile, here we go. on the left, mobile layout. We could change this to one column just to make it bigger or do two. And with this, you really just have to look at it and see, you know, how does it look? So, think about you as a customer on your website. Like, can you see the products? Okay. Like, does it look good or is it going to be better to actually have it bigger so you can see more of the details?

And then other things with the theme settings, if you go on the left side, you can scroll down and the theme settings, that's going to be the same thing right here. So, this just shows all of the theme settings and you know, so you can add in your logo and that will just add in here. Let me do it real quick. So, I already have stuff uploaded on my Shopify website. Um, where my logo at? Boom. Logo. All right. See what happens.

So, I uploaded the logo and boom, now we got my logo on the page. And you can just adjust the height of it. The favicon right here, that is this little guy up here. So, as you can see, my website has my logo as the favicon. So, we would do the same thing. Although, it has to be really tiny. Let's just do this one and see if it works. It might not. Oh, it's actually not going to upload though because we're on Shopify website right now.

You'd have to publish this and then go to the website and actually see. So, it's not actually going to work. But anyways, logo. I'm not going to go into every single setting obviously because there's a bunch. But what you can do is just look through here. This is also where you can edit the colors, change the color scheme. I wouldn't I would be careful messing with the colors though, especially with like button links and [ __ ] because you don't want to mess it up to the point where you accidentally change the color of a button because I've seen it where it's like I forget if I mentioned this already in this video if it was the last video that got bricked or the video that didn't save earlier before, but I was saying how like I've seen people's websites and it's a black button like this and then they put black text on it and you can't even read what it says.

So, it's like that's something where a customer is like, "What the [ __ ] How do I even buy this? I don't even I want to buy it, but I literally do not know how because the buttons are not visible." So, that's why I'd be careful to mess around with the colors cuz you don't want to mess things up. And the default for the theme is going to be correct. Anyways, um yeah, if you guys just look around. So, we have colors, typography.

So, we can change the font on here if we want. So, boom. Now, we got a mono font like mine. You just click select. And then, yeah, there's a lot of different things. I'm not going to go over everything, but let me show you some other important things. Layout, change the page with animations. So, I showed you guys how mine had the little animation hover effect. This is for affecting cards and buttons. So, let's see. Vertical lift or 3D lift.

So, let's see what this looks like. So, if you guys see when you hover over it, it does that little lift. And it just that's like something just gives it a little bit more of a unique touch, I guess. And it's more maybe more visually appealing. Um, I personally like this. I guess it's personal preference, but I would add a little animation. And then the reveal sections on scroll too. And as you can see, this theme as well has you may also like boom.

And then if you wanted to edit like this text, for example, you would go to the sections again and then that would be under the template and you can see uh related products here and then you have the heading there. So I can say buy this stuff too. Very clean copy. Okay. Obviously you guys can get more creative. Write some better copy than that. But then you also have the footer down here which you would edit down here in the footer.

And here you could add another menu if you wanted. So here we have quick links or you just have them down here. I would optimize I would definitely optimize for mobile because majority of your customers are going to be shopping on their phones. But obviously make sure that both of them work and look very clean. And yeah, look, I literally like didn't even do anything. This website is already hella clean. Like this, I could pretty much publish this right now.

It's almost good to go. Um, like I could even just delete this and boom, featured products and this pretty solid already. Very simple. Like I said, simple is good. Um, so then we just press publish and then the website will be live. Obviously, I'm not going to do that. I guess I'll save this if I want it later, but um but yeah, so mine obviously this one is currently active. Now, the next thing for actually adding products, it's very easy.

All you have to do is go to the products section over here, click add product, and then I mean, like, do I even have to tell you guys how to do this? Literally, all you do is fill out the information. So, there's not really much to show you guys. Upload your images, add a category, add your price if you want to add a compare at price. So, you could say like $80, but it's actually $75, so it be $5 off. Um, you can put in your cost per item here, too.

Can be nice to track it. Let's see here. So, one thing I guess I can show you guys is is adding different variants. So, when you add a new product, obviously you're going to have different sizes. I mean, most likely you'll have different sizes. And so, what you can do is just add small, and then you'll press uh wait. And you can just press tab. Wait. Oh, so here we go. Under option name, we would say size. And then yeah, we would say you can just type out small.

I usually just do S. And then if you go click the comma button, it'll go to the next M L XL. Press done. And now we have our different variants here. And then we would have the price and put the actual quantity that is available for each size. And then if you wanted to add another option. So yeah, if it was like color like this. So you have a black shirt or you have a So let's say you have a t-shirt with two different colors.

So you have a black color and you have a blue color and then you also have it in four sizes. So now you can see size small is available in black and blue. And then you update how many are available and then you just click save. Assuming all your other stuff's ready, set it to active. Make sure it is on your store or you can set it to go live on Friday. Let's say your drop is Friday at 3:30 PST. You just schedule it for that date.

The other thing that you can do is add tags to the product. Oops. So, I will add collections or tags for the collection. So if you had a collection coming up, you could tag it and just say like boom, collections called boom. Add the tag boom. And then what you do is go over to collections. I'm not going to save this. So then on products or on collections now, you just click create collection. Obviously give it a name. don't really need to give a description unless you want to.

And then you would just add you can do a smart collection type where you just say tag is equal to boom if that collection is called boom. And then you just click save and then it's automatically any products with the tag boom are going to be in the boom collection. So that's that. Very easy. Okay. Now the next thing is apps. So, these are all the apps that I use. Um, I would recommend to use essential countdown for sure.

That allows you to put countdowns on your website. So, that is something that will help increase the urgency and make people want to buy or it will make people have that urgency so that they actually buy things quicker and it makes it an urgent decision for them. will just make people more likely to actually buy your stuff. Um, what else? No fraud, fraud protection. This one is it screens your orders. They have a free plan.

So, that's just for some fraud prevention. I you guys could get it if you want because they do have a free plan. It's like up to 200 orders. I think Clavio is what I use for email and SMS marketing. Address validator plus helps validate addresses. Charge flow is a chargeback app which I don't really use but anyways with apps then what you can do is also go to other recommended apps. So you have like review apps and basically the shop the apps in Shopify are just like add-ons to your website.

So they just allow you to do more on your site. So for example, this uh product review app, you download this app into your Shopify store and then now you can add reviews to your Shopify, which you can also add reviews through Shopify. But the benefit of adding an app is that it's going to make it an easier process and then they will also have more customization and stuff. But yeah, they literally have there's a ton of different apps.

If you go to the Shopify app store, I like you guys don't really need many apps. Definitely just like email and SMS marketing, which I would use probably Beehive and Postcript, which I have links you guys can use for that because they both have free plans available and they're very easy to use, very userfriendly. But yeah, um I think that's everything. All right, guys. I forgot to add one last thing is the terms of service, privacy policy, all of your policies.

Basically, if you are in Shopify, go down to your settings and you can click this policies button down on the left and here is where you can add in your policies. So, you're going to add in your return and refund policy. This is what I do. But for you guys, you might just want to do all sales are final. Obviously depends per person what you want to do. Terms of service, basically Shopify will just use templates. So it does all of it for you.

So look, it just inserted this entire template for me. And all I have to do would be Oh, wait. There it is. There it is. You just want to make sure that you insert this stuff. So, what you could do is press Ctrl+ F and then search for these brackets and add in, you know, link to refund policy, link to refund policy, all that [ __ ] Then you just click save. Obviously, I'm not going to do that. Same thing with the privacy policy.

You can automated policy. Switch that on and then boom. This [ __ ] already done. Like damn. Wait, I should lowkey do this. This is a new feature. I don't think they've been doing this forever. That's kind of fire. All right. [ __ ] Oh, wait. But I also have the postcript one down here. So, what the 2020? That's before I even started. What the [ __ ] All right. So, I'm going to add that in. We're going to use theirs.

So, now it's updated from today. Jesus. Yeah. I'll just do this for sure. Then, shipping policy. I obviously pasted in my shipping policy. Yours is going to be different. Quick little pro tip for you guys though. Don't ship to these countries. All the other countries though, you can ship to. Just don't. this little list right here. Don't ship to them because they're high-risk order countries. So, it's likely that if you get an order from here, they will end up being a high-risisk order, potentially fraudulent.

And these, it's just better to avoid them. And yeah, just enter in all this information very simp. And you definitely want to add this on your website because it's one of those things that makes your site professional and legit and legal. This is a legal requirement to have these things. So, I'd definitely have this here. Well, I think that wraps it all up for building a successful website, a clean website. So to summarize, your website should be clean, should be simple.

You should eliminate as many roadblocks as possible for your customers. Make it as easy as possible for them to order. Your website should look legit. It should look like a trustworthy website. Should not look scammy, and it shouldn't be over complicated like that other theme I showed you. And less is more. So really just keep it simple, guys. And I think that's it. So peace. All right, guys. Now the next thing is going to be your domain name for your website.

So if you guys don't know what a domain is, it is just the name of your website. And this video is actually sponsored by dostore domains. So a dotstore is pretty much the same as a.com. However, a dotstore is better for people selling stuff online. So, I actually use a dosstore domain for my business, clothing brand library.store. And the reason why it is better for selling stuff online is because they did a detailed study that showed you can get up to 87% more traffic and a two times higher ranking on Google with a dots store domain.

So, by just having a dot store domain, you can get more people on your website and rank higher on Google. Now, the reason why this actually works is because when people see that you have a dotstore domain, they instantly know you are selling stuff online. And so I personally use this. And to name a few other people who also use a dot store domain, you've got Cristiano Ronaldo, I show Speed, Rihanna, Emirate Airlines, and Mr.

Beast. And so they gave me a code for you guys. So you guys can get a store domain for only 99 for an entire year. So literally less than a buck, you can get the domain for an entire year. So to get your guys' store domain, check the description for the link or use code Ebban. Now, once you guys get your domain, all you have to do to connect it to your website is just go to settings in Shopify and then go to domains and then you'll just type in the name of your domain.

All of it is pretty easy and straightforward. If you guys get it from dostore, they have tutorials on their website how to do it. Takes like 2 minutes maybe. So then once you do that, you'll just want to double check inside of Shopify and make sure that the domain is properly set up and connected. All right guys, now we got the fun part. actually designing winning pro uhing winning products. So step one is starting with the right questions.

Most people start designing by thinking what would sell? What would make my brand successful? That is wrong. Don't do that. Think deeper than that. So here is a list of questions to get you started on the right path. So why am I even designing this stuff in the first place? You know, besides to make money. What's a product if I saw as a consumer, I would instantly buy? What about it made it me want it so badly? And also thinking about in the past, if you do buy clothing from other brands, what made you buy it?

So like thinking, you know, what made me be willing to spend my hard-earned money for this piece of clothing? And think about what that reason is and how you can implement that into your designs and into your brand. again um or adding to that also think about what you hate about other brands and why how to avoid that in your designs. Next, if I had unlimited resources, how would I make this perfect? What does my perfect product look like?

What would I love to wear every single day? What's a product that I would regret not making if somebody else dropped it first? What details, materials, and concepts can I push further than anybody else? What is my unique angle? What makes me unique? How can I incorporate that into my design? Where do I see a gap in the market? What is a product the market needs but does not have yet? If I could only design one piece for this entire year, what would it look like?

If I was designing for my dream customer, somebody who truly gets my brand, what would they expect from me? And this one, I guess I already said this, but what do I personally hate about most clothing brands? How can I make sure that my design avoids that? And you know, your entire brand in general. So, don't settle for the first idea that comes to mind. Keep refining, keep pushing. If you are not excited by what you're making, nobody else is going to either.

Okay, so hopefully these questions help set you guys off on the right path. Please, it's deeper than money. It has to be deeper than money or else you're just going to blend in and probably make some garbage. Real [ __ ] All right, step two, research and gather inspiration. So before designing, deep dive into what is working, not to copy, but to learn from what sells. So look at top brands in your space. What pieces get the most engagement?

What is consistently selling out? So, you know, go to those top brands, Instagram accounts. And when I say top brands, I'm not saying like go to Nike's account. I'm talking about like underground brands, brands that are, you know, less than 300,000 followers, I would say, but probably even less than that. Like 100,000. Less than 100,000. See which posts of theirs are getting the most engagement. you know what um are people commenting like are people asking like when is this dropping is this restocking whatever like noticing which pieces of content have the most views highest engagement stuff like that and just take note of what is working well for them.

Next save 20 plus re references of products that are visually striking. So notice and just take note of what details make those products pop. Next study how the best brands separate themselves. Is it the fit? Is it the material, the graphics, the construction, the presentation? And then if you already have customers, look at your past sales. Look at what worked for you in the past. And then also looked at what flopped, you know, what didn't work and why it worked or why it did not work.

So winning products leave clues. Your job is to absorb that information, then push it further. So again, we are not just looking at these u winning designs to copy it and steal their success. We are looking at it so that we can be inspired by it and use it, you know, spin it in our own unique way, put our unique angle on it and create something new that people haven't seen before, something that is truly unique. And that's not easy.

So, it takes a bit of time and a bit of effort, but this is the place, you know, designing your products. This is the place to spend a lot of your time and a lot of your effort because it really is so important. All right, guys. Next up, step three, push your design to the next level. So, now that you know why you're designing and you have those questions to lead you, it is time to start sketching and bringing those ideas to life.

Once you have your concepts, don't stop there. Keep going. The difference between an average and insane winning product is how much you actually refine that product. So, think about writing an essay in school. First, you think of a general idea. You figure out your direction. Then, you write a rough draft. After that, you go back and make edits. Once you've made edits, you get peer reviews. After peer reviews, you make more edits.

And you might even go through two or three more rounds of personal edits and peer feedback. Then you submit it for the teacher review. The teacher sends it back with notes. So you go through another round of edits. And then after all of this, you finally submit your final copy, which is the best version possible. You know, assuming that you put in the work. So think of designing your products the same way. One of the biggest mistakes people make, which is a big mistake that I've made in the past, is they stop once the product is good enough, you know, once the design is acceptable.

So, once it's good enough to be submitted, good enough that it might sell, good enough that it might be a hit, but then boom, it flops and you have D and C great work. And you also just wasted months of your time. So, very crucial step. And why is that? It's because they skipped all the refinement stages. They released a rough draft instead of a final version. So great takes time and a lot of effort. Just do not be lazy.

If your design looks like something that already exists, then you are not done. All right, guys. So listen, I cannot stress how important this is. Like once you have a design, you are going to probably have that personal bias in saying like, "Damn, this [ __ ] is fire." But you need to push it. If you really want to push your design to that next level, then you need to go through those revisions. You know, you need to also let the design have time to sit.

You know, you might make a design on Monday and then on Friday you're like, "What the [ __ ] That was so bad." even though on Monday you thought it was the most fire design ever. And that's the thing too that happens with a lot of people is that they have these personal biases towards their own designs because it's their brand or they made it and so they're proud of themselves for making it but in reality the design isn't very good and they're just proud of themselves for making it.

So to do this, what you guys can do is when you make your designs, you know, give it time, keep asking yourself, can this be better? Send it to the Discord so people can rate it. you know, you get that peer review, get that feedback. So, you can take what you hear and improve the product and just keep going through those revisions until you finally, you know, days or weeks later, you have this product that you say, "This [ __ ] is fire, and I've put in the time to go through those revisions, and I truly believe that this product is as good as it gets." Now, next up, we got some creative thinking cheat codes.

So, if you are stuck, these creative thinking methods will help you generate winning ideas and think outside of the box. So, the 1 + 1 equals 3 rule. Take two already proven concepts and merge them into something new. So, I talked about this a little bit when I was showing you guys the winning product examples. A lot of those designs are taking two things and just merging them into one. You know, for example, that knit jersey, the soccer jersey mixed with a knit sweater, boom, merge it into one winning product.

And so, obviously, that's already been done. Uh, you're going to have to find some, you know, new real estate for that one cuz that one's taken. But uh definitely good creative thinking, you know, good way to come up with new ideas. Or you can take two very unfamiliar concepts and create something new. So for example, modern streetear designed by a 13th century Roman knight. That would get you some, you know, pretty unique ideas going.

Next up, evoke a strong emotion. The best designs make people feel something. So nostalgia, rebellion, exclusivity, whatever it is. Identify what feeling your design taps into and think about how can you really make it spark emotion in people. So really great designs, great brands make people feel something and that is really like when a brand become like when if you have good branding your customers and your audience feels something from your brand you know it's deeper than just the clothing itself.

Next, buildin storytelling. So people connect with products that feel like they mean something. So make a product with a story behind it or built into it. So maybe the design itself even tells a story or maybe there are hidden messages or Easter eggs in the design that give it that depth so that you know people know there is this deeper meaning to it. They will connect with that. And even if like if it's an Easter egg, you know, or hidden messages, then it's just like adds this element of surprise to it where it's fun and people are curious about it and then, you know, you only find out if you buy it.

Uh, next one, obsess over fit and materials. So, you know, use the highest quality materials possible or make a new silhouette that people haven't seen before. Add crazy detail, a complex embroidery with 1 million stitches. Add 100 patches to a jacket. You know, 10 hidden design elements or Easter eggs and so on. Push it to the limits. Use extremes. So, you know, the biggest, the smallest, the fastest, the fanciest, the ugliest, the baggiest, the loudest, and so on.

And so pushing, you know, you might not end up going with any of these designs that you push to the extremes, but it's about, you know, expanding your mind out of the box that you're, you know, most people are trapped inside of a box in what's acceptable. And doing this helps you break those boundaries and really think outside of the box. Next one is the shotgun method. So set a timer for 10 minutes and make 20 designs.

So with this, you're actually using a pad and pen, not on your computer. Like literally sketch out the designs. It doesn't matter if you are terrible at drawing. Just get the ideas flowing. And this, yeah, breaks perfectionism and gets ideas flowing. And you can just repeat this as many times as you need. I promise you, if you have 20 designs, one of them is going to be, you know, somewhat decent enough that you can at least expand on it.

And then you can do set another timer for 10 minutes. just expanding 20 more designs based off that and you keep doing it until you have you know something that you feel good about and then at that point you can make a digital version of it. Next one the world's first. So what could you create that the world has never seen before? You know the world's first hoodie with blank whatever. Flip it upside down. Think of what everybody else does.

What is the exact opposite of it? And last one, assume a new role. So for example, if Neo from the M matrix designed this hoodie, what would that look like? So you can think of obviously this would have to be somebody who aligns with your brand, but this can also be a great way to, you know, think outside the box. So hopefully that helps you guys um think outside the box. Okay, next up we have the S tier test. So this is the best method to visualize and understand how good your product actually is.

So if you play video games, you are probably familiar with S tier ranking through B tier. So S tier is the top. It's the best. Obviously F is the worst. So winning products are in this uh yellow green part right here. S tier and A tier. That's a winning product. Anything below Btier, C, D, and F, this is all, you know, flop products. Average to not so great. So avoid being here. And these winning products are in the blue ocean, red ocean down here.

We'll talk about that more in a bit. But going here into the definitions of each one. So an S tier product is a viral product that sells itself. you drop it and it instantly sells out because the demand for it is so high and you barely even have to market it because it's that good and people are willing to pay whatever price necessary because it's so good and they can't get it anywhere else. So S tier is what you should be striving for, you know, to make your designs as good as possible that it's an instant sellout.

Demand is so high barely even after market because it is that good. A tier also great. It is a great product. It's not an instant sellout, but it's still a damn good success. So, it takes little marketing effort. It doesn't have the same viral spread as an S tier product. But if you can get the A tier product in front of the right eyes, you get lots of sales. So, using examples from what I showed you earlier, an S tier piece would be like those bad sun overgrowth pants.

You know, they dropped that instantly sold out. people are willing to pay a high price and it was a viral product. It, you know, it sold itself. It I don't know how many shares there was on there, but I guarantee you thousands of shares and yeah, it really sold itself. So, they didn't have to like spend a bunch of money on ads to like show show it to people cuz people are sharing it on their own. So, that would be an S tier product.

An A tier product would be like that uh like the god heels hoodie, you know? It's I mean I don't know if I would call that a great product honestly but um point being is that if you get that hoodie in front of the right eyes people will buy it. So I guess you know it might be bordering between B and A but leaning towards A because getting in front of the right eyes people are going to buy it. Now B tier it's a good product.

So the key word here is good. So, just kind of average. You know, people have seen it before. Yes, it's cool, but is it worth the money? Eh, there's better products out there, but if you convince me well enough, I will buy it. So, you know, these are just products that you see and you're like, eh, it's all right. I don't know. I might wear it. I don't know if I'd spend my money for it, but, you know, if you can convince me well enough, like if I see a certain influencer wearing it or whatever, I might buy it.

[ __ ] does it keep doing? Next up, we got Ctier. So, pretty average piece. People are only buying this if it is a really good deal, aka cheap. So, it's pretty hard to sell without really good and really creative marketing or having a ton of influencers wearing it. So, you're going to have a pretty hard time selling these Ctier pieces. You're going have to put a lot of effort into marketing. Now, Dtier, this [ __ ] is ass.

Good luck selling it. This is the type of product you see and say, "What the fuck?" Like, who would wear this now? F tier, dog. This is a [ __ ] abomination. The manufacturer shouldn't have even let you produce this hideous piece of work. If you show this to a million people, you would still have zero sales. So, obviously, you want to avoid this [ __ ] down here. Um, and so outlining this more with S tier, A tier products, winning products, your ad spend, the products is so good that it sells itself.

People share the [ __ ] out of it. So, you don't even need paid marketing, you know, and when you do actually spend money on ads, you don't have to spend that much money because you're going to have such high conversion rates on those ads. And on the bottom here, for an F tier piece or any of these really, you're going to be spending a lot of money on ads and getting pretty terrible results. So, you actually have to spend more money and get worse results.

Where here, you spend less money and get better results. And then for pricing, you can charge a higher price and people don't complain at all because they can't get that product from anywhere else. And it is well worth that premium price point. And you know, you can charge whatever price you feel it's worth because they can't get it anywhere else. Whereas down here, people are going to be be complaining about the price.

Looks like I didn't finish. What the [ __ ] Uh people are going to be complaining about the price and they're going to be comparing it with other brands, you know, thinking like, eh, I could buy this here, but this other brand has a better deal and better branding and whatnot. And you're going to miss out on a lot of sales. And you're also going to have pretty shitty margins because people aren't going to be willing to pay a higher price for it.

Now coming over here to the red ocean versus blue ocean. So there is a book called blue ocean strategy. It's a good book. I would recommend to read it. Um this is an analogy from that book. So over here you have the blue ocean. You know, you got this one fisherman and he's fishing in this entire open sea. Over here in the red ocean, you have all these fishermen competing in the same, you know, same space all trying to catch these fish and there's just a bunch of competition and it's it's ugly.

You know, a lot of sharks in the water. So B through F tier is in the red ocean. So you're competing with everybody else. You have to compete on low prices. You have higher ad spend with worse results. You blend in with everybody else. You have to work way harder to sell your pieces and you're cooked. S and A tier pieces. On the other hand, in the blue ocean, you create your own uncontested market space, making competition irrelevant.

You have your own lane unique to your brand only. You can charge whatever prices you feel the product is worth. You have lower ad spend with better results. And selling your products requires little effort. So the S tier test is just really a very simple and easy way to visualize, you know, where your design stands. And without labeling it like this, it can be a little tricky to figure out where exactly your design is.

And you know, really looking coming back to these pieces, you know, looking at these what of these are S tier versus A tier. You know, I would say like S tier right here, S tier, S tier, A tier, A tier, A tier, A tier. uh probably a a tier. And if we also looked on Instagram feed and looked through other designs, you know, it's pretty easy to see because now we understand the labels between here, you know, so clearly can define a B tier product because it's a a good product, you know, it's nothing crazy.

It's good, kind of average. People seen it before. Eh, not worth the money. Now, next up, common mistakes that people make when designing products. All right, so most people don't fail because they're bad at designing. They fail because they overlook obvious mistakes that could have been fixed before launching. So, here is what ruins a product before it even drops. First is it's cool, but no strategy. So, just because something looks good doesn't mean it will sell well.

So, listen up. If you design a cool product, that is not enough. Yes, most people would wear it, but the real question is, are they willing to pay money for it? So, this, you know, you are in Btier territory. People, yeah, most people would wear it, but they're not going to pay their money for it. So, ask yourself, does this pro what the [ __ ] Ask yourself, does this product truly stand out or offer something new and unique that would make people be willing to spend their hard-earned money on it?

And you know, again, put yourself in the consumer's shoes. Think from their perspective, like would like if I was looking at my brand, would I be willing to spend $115 on this hoodie? And that way you can, you know, put yourself see through the eyes of your customer and kind of get a unbiased feel for your designs. Next is over complicating the design for no reason. So more details do not automatically mean a better product.

If your piece has too much going on, people won't know where to focus and it will just feel messy instead of intentional. So every design choice should have a clear purpose. Don't just add things just to add things. So if you are adding details, that's great. Just do it with intention. Three is personal bias. So I talked about this a bit. This is the biggest reason most brands drop just mid products. When you make something, you're naturally biased toward it because you created it yourself.

So you put in the effort. So in your head, it feels better than it actually is. This is why, you know, you design something that you thought is so fire on Monday and then Friday you realize it was terrible. So, you might think, "Wow, this is fire, but in reality, you're just proud of yourself for making it." So, that doesn't mean it's actually good. So, these are those drunk glasses I was talking about earlier, which I didn't talk about in this video, but you know, when you're drunk, you see