He Makes $100,000/month running ads for home services transcript

If you could go back, you're starting over at zero, what would your first 6 months look like? What would [music] you sell? How would you try to sell it? Oh, it'd be so easy, bro. I would literally go sell I feel like if I took an offer here, I'd regret doing this because I feel like I'd be wasting my life. I failed drop shipping, Shopify. I deserve better for myself than this and I'm going to find a way in which is consistent enough and I've stumbled around enough.

Here I am. Welcome back everybody. Today we have an awesome guest, Cody. I met Cody a couple times in Dallas at High Levels events and he is absolutely crushing it making over six figures every single month with his agency. Cody, how you doing today? What's up y'all? Really happy to be here. I'm doing pretty well. Yeah, dude. I'm really excited to have you on. I can't believe I had didn't think to have you on earlier.

But for all the people who might not know who Cody Cavanaugh is, you know, give them the rundown of a little bit of your backstory. >> I have a Legion marketing agency specializing in home service. So we do everything from Facebook ads, Google ads, website design, SEO and we use Go High Level as our CRM platform. So I met Clay I think about 2 years ago at JHL. Kind of always run into each other at their events once a year.

Kind of hit it off and I've grown significantly in the past 2 years. Clay's grown significantly in the past 2 years. We've kind of got to watch our growth collectively. >> That's right. The first time we met I think you were doing like 25 or 30. I know I was doing 20. We're doing over six figures. We just had our first six figures a month. And so it's been cool to watch us grow together. You were really into supercars, aren't you? >> Got cars.

What is the drive there? Explain to the audience what having a supercar does for your mindset or why you like them. It's honestly super easy. It's a conversation starter at the end of the day. I'm not the biggest car guy at all. You could get the impression I am by the cars I buy and drive. Having a car that gets attention, if you market it correctly, it's going to actually make you a significant amount of money. You see it in realtors all the time.

Realtors will buy a nice car to be perceived as like a higher status or a higher luxury realtor to get bigger listings. Same if you're marketing people, you market companies, you market individuals, they want to be working with the best of the best and you have to be perceived as that. >> When I hit 50, I bought a McLaren 720 and then I did 100 for about 4 months. I went and bought an Aventador. And I traded my McLaren for the Aventador.

And they've been some of the best purchases I've made, man. >> You feel you're getting like a positive ROI on these investments. Can you break them down to the listener and just say what are some tactical ways that you're using these vehicles to make more money? >> First off, I bought my McLaren for $205,000. That's how much I paid for my 720. And I sold it for 200. I bought it >> That's crazy. I believe in like October and I sold it February.

I traded it in for my Aventador. I got rid of it I believe in February for 200,000. Entered in 205, got out of it at 200,000. And I traded that in for my Aventador which I bought for 380. And I don't know if you've checked the car market recently, but they've been going up. So I should hopefully be able to exit my Aventador for what I paid for it. So it's kind of like, "Hey, you got in and you get out at a similar price point." >> And people are like, "Oh, you're breaking even." But they don't understand that if you use that car correctly, you're actually going to gain business from it.

I've gained countless customers from people wanting to come talk to me at the gym by me driving the car there, from networking events. Even at the Go High Level Summit event, I pulled up my car, valet'd it and two people from the event were there and they actually like, "Hey man, like are you speaking at this event? Are you here for like Go High Level?" I was like, "No, I'm not speaking, but I'm attending." And actually I had two customers come out of that conference just from me pulling up in that car. >> I've never been a car guy either.

I tear stuff up pretty much. And so I'm just scared I'm going to tear something up. So I've never really like even considered getting a supercar. You're talking about going to the gym, like I could totally see that. Pulling up to the grocery store, going to the gym, whatever gas station, whatever you're doing, you're going to have more people start conversations with you. And as a business owner, the more conversations we are having with business owners, especially as a marketing agency, more money we'll make.

And so I'm pretty stoked about that for you. And you know, I'm just used to sit here and supercar, new car, depreciation, you know, you're going to get hammered. But good for you, man. Killing it. When it comes to the actual business side, tell us how you got started in the marketing agency space. I started via cold calling. I had no background. I was a junior at Baylor and I had an internship in insurance after my junior year.

Absolutely hated it. I was like, "There's no way I can work a job when I graduate." I Googled best businesses online to start, watched a video of Iman Gadzhi 10K a Month in College. I was like, "Okay." Kept on going down the list and saw website design. I was like, "Okay, cool." Started calling local businesses to sell them websites and it really grew from there. >> I started with landscapers, sold landscapers websites, they came back to me for marketing, learned the skill, sold the marketing, snowball effect.

And then now we have a marketing agency for home service space businesses. What is y'all's team like nowadays? What is the back end of actually fulfilling these services look like for y'all? >> Always ever changing to be completely honest. We used to have team members here stateside and some team members overseas. How that dynamic kind of work. We're going to get the concepts of marketing for the American businesses because we're American, we live here, we get it.

But we can also get team members overseas who are very skilled at something individually who might not understand American market. So we can bring them on like as an assistant to do the grunt work, offload it to us after they finish. We'll quality check it, improve it. Teacher assistant, the teacher will have the TA do the majority of the work, improve it. We'll have a VA do the majority of the work and we'll edit it, clean it up, polish it.

By doing that, we're able to achieve a cheaper price point while still having that quality check. Nothing will ever be sent to a customer just from somebody overseas without anybody stateside ever working on it. So we can achieve a cheaper price point for a really good quality work. It's been super helpful. >> So when you're selling these packages right now, what does a normal conversation with somebody that's totally cold coming to Cavanaugh Media look like and kind of what packages do y'all push them down in in each price point for them? >> It really depends.

I mean, our packages range from 500 a month. And that would be basic social media management and the CRM platform. And that's purely a time saver. Like, "Hey, you don't have enough time for social media, you don't have enough time for your Google page and you don't have a website." So we can get you like a template of a website, run build an automation for reviews and post on your social media two to three times a week.

Probably about 10 or 15% of people take that. It's not something we really push. And we do that for every vertical, not home service because that's just a time saver. I would say probably the 80 to 90% of our customer base is blue collar businesses who need Facebook ads, Google ads, social media management and SEO work done. And we'll charge anywhere from like a 2K retainer up to 4K retainer depending on their market, depending on how aggressive they want to be, ad spend, etc. >> And when it comes to the specifics of what you're doing, I mean, is that 4K retainer or does that include all of the things or maybe just depends on the market and what they're wanting to do?

It depends on the market. For example, one business we charge 4K for where running SEO, paid ads management and then also social media. We have a partnership with a local I say video production agency here in DFW and we are super transparent that they're not affiliated with us and we'll actually subcontract the work out. We emphasize, "Hey, just hire them directly and we will work with them." And they'll go do all the filming, all the content creation and we'll go handle everything on the back end. >> Editing, the posting, ads, all that sort of stuff.

What about when it comes to SEO? We've got a lot of people that are just discovering kind of upselling SEO services or getting into it. What does the fulfillment look like for what y'all do if you sell an SEO package? SEO I would say is changing by far the most literally day to day. If anybody wants to learn SEO, I'd highly recommend SearchAtlas. I'm sure you're familiar with them. Phenomenal platform. We use them for SEO for everything.

But we're just setting up Google Analytics, using SearchAtlas and then we're actually converting everybody to HTML code because those websites load so much like quicker. So using CloudCode to build those websites, getting set up on SearchAtlas and then actually looking at the local market by using Claude, creating a SEO game plan and then cross-referencing that with SearchAtlas and actually going and implementing and executing it. >> With the AI being able to build it all out now, it's crazy, man.

I can't even think about the idea of 5 years ago manually typing in all this code or that's ridiculous. But like the fact that AI can just do it and you can have a site that's blazing fast and custom code is is insane. Well, enough about the fulfillment. Those are selfless questions for me because I like to kind of wrap my head around, "Hey, what are the packages? How are we fulfilling on it?" All that sort of stuff.

But now for the meat and potatoes, what people really want to know, how did you start getting these customers? So let's like break it down from before you [snorts] hit 10K a month and then let's go 10 to maybe whatever the next phase, 50, and then 50K a month on. Break down what you were doing to get customers in each one of those stages. I wouldn't say it's mainly to get customers. I mean, I believe kind of like the Hormozi method, if you do really good quality work and you actually care for your customers and you care about your business and you constantly pour in time and effort, you're going to build it organically over time.

And that's exactly what I did. I would say traditionally the method of how I started would be a little bit different. From making no money at all to probably making about 2 to 3K a month was from cold calling. You can make three grand a month cold calling websites all day long. You make 10K a month. I just was uneducated when I did it. I had no experience. Yeah. Yeah. After I started cold calling, I started going in person, pitching local restaurants websites 50 or 100 bucks a month and I just stacked those up a little bit.

And then after I did that, I cold called to sell websites for one-time fee, transitioned to selling them to local restaurants for 50 or 100 bucks a month. And then I was like, "All right, let me get back to cold calling." And I started pitching marketing services. And pitching marketing services, I went 1,500 or 2K to 3K the next month to 5K the following month to 10K the next month. That jump from three to five is selling marketing cuz it's higher ticket.

And then the jump from five to 10 was being able to market myself online. Being on Facebook, being on Instagram. There's a big difference of push versus pull. If you're going to go try to sell businesses, you're pushing your service onto them to make them want to buy. If you're marketing yourself online, you're pulling customers and attracting them to you. Granted, I might have that flipped. You get the concept. It's a lot more scalable.

And so we went from five to 10 by attracting our customers online and not being at the bandwidth of me driving to a restaurant, meeting the owner and pitching. >> Yeah. A lot of times the people listening to this that that are in college who want to make money or wherever they're at in their journey, a lot of times it takes those dials, those manual I mean, I'm not a huge fan of going door-to-door and walking into businesses.

I actually just filmed a video with Keaton Walker that should be posted here soon going door to door. I hated it. It was awful. I feel like we could do so much more cold calling or messaging cuz we got off 3 hours and we hit 24 businesses and we get gatekeepers at most of them. Jesus, it's brutal. Yeah, a lot of time it takes that kind of manual work of counting the phones, but talk a little bit about the difference between That's something a lot of people in my community are seeing now as well because for context, Review Harvest grew up to 44 or 45,000 dollars a month in pretty much only Review Harvest recurring reviews services revenue.

So, that's like 100 to 300 I think we probably had some 400 dollar a month plans, but 100 to 400 dollars a month was what we're selling and when it got all the way to 45,000 dollars and that just like takes a while to stack. It's super stable. You have one client cancel, you don't even notice. We added on an upsell and boom, like I said last month we did 60 and that was only like 2 months ago when we added on the upsell.

And so, talk a little bit about the difference between selling those low ticket products, recurring services versus selling the higher ticket stuff. Yeah, I mean it just depends on what you want and I anticipate you had this problem with Review Harvest, but you probably what are you selling it for? 297? Yeah, around there. 100 or 300 bucks. Yeah, so I mean if you're selling it for 297, you're going to be selling like a low ticket software and your churn is probably going to be very low and if you have a person churn, you're not going to notice, but you have to go sell three customers to grow by a thousand bucks.

So, your growth is going to take significantly longer where you can fuel that fire via paid traffic, via ads, but that's also very tough, which I'm sure you know. If you're selling low ticket, how I always frame it is, "Hey, you will make a lot of money and it'll be stress free or lower stress because it's you're not going to notice churn as much, but it's going to take longer to get to where you want to be. It's going to take a lot more consistency, time and effort." If you're selling higher ticket like 2K, 3K, 4K, it's going to be a lot more stressful because if you lose a client for 4K, now you're cooked because oh my god, it went from literally like 50 down to 46.

That's 8% roughly, give or take. You lose three clients in a day that are each 3K retainers, you just lost 20% of your MRR. Like your action is going to be I always frame it as have a low ticket offer and have a high ticket offer. For me for example, I make a guaranteed six or seven thousand dollars a month off website retainers alone. Like selling them for 40 bucks a month, 100 bucks a month, 150 bucks a month. So, I know I have that stability no matter what and those clients will never cancel or never churn.

I built those up over 3 years. But if you want to go make a hundred grand a month, 50K, 70K, you're going to get there a lot quicker by selling high ticket and if you get really good at the service, you'll actually be more like growth partner for businesses to make them grow and level up and they'll respect you so much more and it just depends on what your goals are. You made the jump from three to five, kind of 10 by selling those higher ticket packages.

So, once you were able to get all the cold calling, you started maybe posting and stuff like that and pulling some people towards you. How have you grown so fast over the last year or two and and scaled over 100,000 dollars a month? You say it fast. I don't feel like it's fast. Yeah, yeah, yeah. I don't feel like it's >> I see you once a year. It's the same thing. It's like I've seen you twice and you've doubled kind of each time.

So, like you're doing something. I would say by having low churn and just for me, I don't run paid ads cuz my whole thing is I want to make sure like the businesses I'm working with are getting a really good ROI where they're referring me around. I adopted like the Hermosi method so I call it good quality product, good quality service and you will grow. If I'm charging 2K a month and I get five referrals, I just went from 50K MRR to 60K MRR in a day.

Hey, if you're charging higher ticket, you can grow so much quicker. It's really hey, I just need to make sure I'm providing really good quality work and a really good quality service and I'm gaining customers quicker than I'm losing them and if you have a really low churn rate, traditionally have always had a really low churn rate except for like a couple outliers, then you will grow. Talk a little bit about kind of how you landed on home services and then also as somebody you do a wide breadth of services.

Like I checked out the website before this and it's like Cavanal Media does it all and so, what benefits and or challenges has that kind of presented to y'all because I do see there's an agency close to where I'm at and I think they do four or five hundred thousand dollars a month, but they do 30 different services for 30 different industries and I know the guy that runs it and he's and he's like freaking out all the time 24/7.

And so, how have you been able to manage like all these different services? That's why I would say we've kind of been stuck at a hundred grand a month for the past five or six months. Like and we've had fluctuation from like a hundred up to 120. Simplicity scales is what I learned. I thought like complexity would be so much better. If you offer more services, you can grow quicker. So, you can go from like zero to 10, 10 to 20, 20 to 30 because you're selling to everybody.

You want to go from like a hundred say even for me, if I'm going from 50 to 100K a month, we had to simplify a lot of what we did. I don't want to say like lower our market pool from only to only home service, but we had to lower our offerings where now we can do everything. We are a full service agency. Our team can do it. A lot of the businesses we talk to think they need something else than they actually need and it's educating them on hey, this is why you need it and this is the reason behind it and this is why we want to offer you this instead.

You can offer everything when you get going. 100% do that. You can make money very quickly and I'm motivated to make more money, but as you want to grow and scale, simplify that way you can grow quicker. Yeah, for sure and that's the hardest thing for people to do in the beginning is get somebody to trust you enough to say yes and give you their credit card. And if you are offering a bunch of services, you can just maximize that one credit card and say, "Yeah, you want to do that?

We can do it." If you've already done a decent job at one of the things, they're probably going to say yes. And the crazy thing is it's normally not the first month or the second month that makes it hard to fulfill those extra services you provided 10 months from now or a year from then when you're still supporting this one client that wants to do certain things a certain way cuz you sold it to them that one time and you're like, "Oh my gosh, like it's a headache to scale." And I think you could probably resonate with that.

One thing I wanted to ask you is if you could go back and you know, knowing what you know now about HighLevel, about getting world, if you could go back to your junior in college self at Baylor, I think you said, you're starting over at zero, you don't have a bunch of money that you have now to start with it. Starting at zero, what would your first six months look like? Kind of what would you sell and how would you try and sell it? >> Would I have like all the knowledge I have today or would I just starting like I'm talking to my younger self? >> You'd have all the knowledge you have today, but you just don't have any of the resources.

Is it in 2026 or back in like 2023? >> It's in 2026 right now. That would be so easy, bro. I would literally go sell AI implementation to local businesses and then I would also sell marketing packages as well. The way I like to frame it is like, "Hey, you just need the knowledge and then you need to get the customer base and after you get the customer base, you can hire the team." I have all the knowledge I have now and I can sell packages for 3K a month.

Can I sell 10 customers in one month if I'm selling 24/7? I sure as hope so. So, then you can go from literally zero to 30K a month in MRR in 30 days. All you need is 10 customers. So, if you have the knowledge and you have the skill set, then it's just "Hey, I need to actually prove my work and acquire businesses and go work for them." So, like if I was starting fresh and I had no knowledge and I'm talking to somebody new, I would tell people like, "Hey, you need to go learn the skill." In all of history, if you want to go make money, you have to go learn a high paying skill set.

Then you can go offer that skill set to others and they'll pay you a good amount of money for it. If I was starting today, I'd go learn Cloud Code, I'd go learn GHL and I'd go learn paid advertising and what it actually is a funnel and I'd go to local businesses near me and be like, "Hey, this is your marketing strategy. This is what you should be doing. I'd love to talk to you more about it." Whether that's in person or you're marketing yourself online by running a paid ad or a local organic ad.

Building those local relationships with that skill set you have, you'll make a ton of money. Yeah, so you definitely recommend if you're getting started to actually get those sales calls to get in front of people. You recommend starting locally. Is that kind of how you grew in the beginning? Yeah, I mean I would say before you even start selling, you have to know what you're talking about. Tell everybody, "Hey, you need to cold call to learn the skill." I'm trying to sell people, which everybody hates, but you need to do it and you need to actually go like on a massive research phase three or four weeks learning everything.

After you learn everything that you can in four weeks, which you won't know everything, but you'll know enough to get going, then you cold call to learn the skill of cold calling, then you sell that to local businesses in your area. >> Some people just do the whole research phase on YouTube and they just never quit researching. They've been researching HighLevel and Cloud Code for years now and they've never tried to sell anybody.

So, don't get stuck there. You got to keep the ball rolling and you I promise you'll learn more after getting your first couple clients than you will from watching the YouTube videos. What is the next year or two look like for Cavanal Media? Where do you see kind of the future of y'all going? Obviously, I want to grow the agency a little bit. I view the agency as a vehicle though. This is something I kind of learned from one of my mentors.

The agency is really good to certain point and then after that you can focus on bigger opportunities. For me like my whole goal is I want to over deliver in the home service space. I want to blow that out the park. I want to have tons of testimonials of businesses I've actually grown and scaled from a growth operator position of hey, here's a hiring funnel, here's your paid ads, here's your website, here's your organic traffic, like everything and then actually going and taking a percentage of equity in home service companies and scaling them through marketing.

I think that's a bigger play. Say we double or triple our agency, okay, great. I don't want to be in the agency game for forever. Let's actually make it where it's a vehicle where we can go to a local HVAC company and be like, "Hey, you're here doing 2 million. Why don't we make you do 10 million and you give us 40% and we'll do all the work to make them grow." They'll pay the marketing company. The marketing company will be a separate entity.

The blue collar businesses, they have a need for marketing. They don't know it. They hate it. They don't want to do it. We can come solve that need to make their business grow and be rewarded because of it. Taking to its natural extreme, the best marketing agencies, especially the ones that focus on a certain niche, they all almost all end up becoming just owning the company. Cuz they're doing the best marketing agencies, especially like think about Jim Launch.

Like Alex was doing everything for them, like getting them leads, helping them hire, giving them the classes, giving them meal plans, giving them everything. Same thing with the home service stuff. Okay, we're doing SEO, we're doing the ads, we're doing the websites, we're doing the photos, we're doing the content. Oh, now we're getting them the leads. Now we're responding to the leads. Now we're booking the leads. Now we're calling them.

You know, next thing you know, you're doing everything but installing the HVAC system at the home. It makes more sense to have equity and have a larger percentage of the upside and then one day instead of looking up and you have a couple hundred thousand dollars a month of retainers of all these companies, you've got equity in a couple hundred companies, you have however many you want to have, which can be a much bigger play.

The tricky thing is with that, and I'd love to hear your opinion on this. We've heard that growth at operator term. People have probably heard go be the VP of marketing, you know, go be somebody's marketing person and get equity in their company. Normally, it requires more trust than just a couple thousand dollars, right? They don't always want to give away the 2K retainers. But definitely like, "Oh, you want 30% of my company?" That's a big deal.

How would you imagine y'all approach that in terms of building the trust to get the deal for equity? I would say it's by building a brand, which is something we've done a very poor job of doing. If you're wanting to pull customers to you and take equity to make them grow, you would have to have a very strong brand to be able to attract that. The only other way to combat that is by building a one-on-one relationship by making them grow.

And you come into that said business be like, "Hey, you were at 2 million and now you're at five. And I can continue taking you from five to 10, but now we're putting in extra $3 million in revenue in your pocket every year. I can just go start my own company." And then it's like, "Hey, I need you. I'm relying on you. Why don't we actually partner?" So, I feel like if you have a really good brand, businesses will come to you.

Or if you over deliver on those current relationships and crush it, then they will actually want to partner with you. I almost did one equity deal with a local business here. They were a franchise. It was 10% equity to Manchu Marketing for all of their locations. And the deal ended up just not working out, honestly, for the best. It just wasn't the right fit for me or them on a like a time standpoint. That taught me a lot of what I want to look for and what I don't want to look for.

Our company right now is looking more so, how do we build those relationships to get to a point where they want to partner with us in a year from now. Really cool. Really cool. Well, jumping around here a little bit, but going back to kind of the beginning, I feel like a lot of people are stuck in not being willing to do the work they know is required. You want to grow this sort of business, you've got to let people know you exist, whether that's cold calling, whether that's posting, DMing, whatever it is.

And a lot of times it's just like people suffer between their ears. They can't get their fingers and their hands to do the things that their brain knows they need them to do. Walk us through a little bit about what created the mindset or the drive in you from that early age to push. Cuz everybody that's been in the game knows it's not easy. It's really hard, especially that first 10K a month. And so, you know, how did you kind of get the energy to do that?

Yeah, dude, I just had an internship I hated. I was so bored at work, and nothing against them, they're great people, but it just wasn't for me. I I vividly remember a conversation of how I came home after work like on a Thursday. And I was talking to my dad, and my dad was asking me like, "Cody, how's the internship going? Do you think you'll get an offer there after your internship and that you would consider?" And I was like, "Yeah, like, I feel like I could definitely get an offer here.

Feel like if I took an offer here, I'd regret doing this because I feel like I'd be wasting my life." And they were like, "What do you mean?" And I was like, "Well, I'm just wasting my potential." Like, today's world, everybody can be so complacent on what they want and you get so comfortable. And I just had an internship that I really disliked, and I was like, "All right, well, I deserve better for myself than this, and I'm going to find a way in which is consistent enough, and I've stumbled around enough, and I'm here I am." Just didn't stop, you know?

You just kept going. Did you come from like an entrepreneurial family? Did you have other businesses growing up, or was this just you stumbled into it from Iman Gadzhi video? No, I mean, it wasn't from the Iman video. I remember seeing that in my college room. I flipped shoes in high school. So, like, I'd go buy Yeezys and flip them and resell them. But other than buying and reselling shoes, buying and reselling PS4s, I didn't have businesses prior.

Everything I tried, I failed. Dropshipping, Shopify, I can go on and on. Like, I failed. I failed. I'm not a freak athlete or freak entrepreneur. I was just consistent and found something that worked. >> that as a question cuz I feel like I say I'm the same way. I tried dropshipping, I tried affiliate marketing, I tried Instagram theme pages back when that was a thing. Pretty much anything that was popular on YouTube, I was trying.

Talk to us a little bit about your personal brand side. I see you've been posting some stuff on YouTube. I saw you went down to Miami a couple months ago. What was it like going to Mi- I watched that video. I was just like, "Wow, that's a lot of money in Miami, huh?" >> I went to Miami like a year ago. I loved it for like the first day. Second day and third day, I was like, "All right, like, I wish I was home. Like, I like home better." As I've gotten older and as I've made more and more connections and like have a much I just realized how much opportunity it is to be in a city like New York or Miami.

I mean, I've been in Texas my whole life, and I have like a lot of really good friends that live in Miami just from work. And I was like, "All right, well, why don't I go live on the water? I'll be close to a lot of friends in the industry, and I'll probably be maybe a lot more successful, and I can fly back and forth." So, I'm keeping my house in Dallas that I bought, getting an apartment in Miami, and I'm going to be back and forth for the summer.

Nice. So, that happened. Okay, cool. Good stuff, man. I wanted to ask one more question. This is more of a selfish question. For you, since you have all these services that you are supporting, what have been some of the best hires that you have made to kind of give you time back? Cuz I still get in this phase. We did 100K last month. My wife is the main full-time employee, and then we have got King, we've got some video editors.

We don't have a big team. I'm still doing a lot of the manual work. What has been the biggest hires that have given you the most time back? >> that's the hardest part, in my opinion, is the actual people. Getting people to work for you, getting people trained, getting them to operate. Transparently, that's the biggest issue I'm facing today. It's like, "Hey, how do I replace myself when I'm the one who has the experience, I'm the one who built these relationships, I'm the one who understands it, while not having our service quality go down?" The best hires I've made have just been people who have bought back my time.

I simply sat down and was like, "All right, what do I hate doing the most?" Wrote it down in order. What took the most time? Wrote it down in order. I was like, "All right, how do I immediately hire somebody for this role?" Spent all week nights week hiring it. And then, all right, let me go down the list. Let me go down the list. My best hire was the website developer. He's been with the company for two and a half years, and unfortunately, AI is coming for his role very quickly.

I was selling websites for 300, 500 bucks, and I was able to increase my website cost from 300 to 500 to 1,500 to 2K. I bought back 20 hours of my time per website. I was also able to increase my price. And if you can ever have a hire like that, it'll be a game changer. I'm curious now, is he using AI? Have you have gotten him to kind of go back and forth with AIing and using and come up good website developer with using Claude code or stuff like that?

I would say Claude code is so good that you don't need a developer. If you've gone down the rabbit hole, and I found a month ago, like, our website process is form submission, API to Open Claude. We have Hermes acting as the brain. Open Claude will actually go research their business. Hermes put together a brief, send that from Open Claude to Claude code. Claude code will create the HTML, give it back to Open Claude.

It will actually deploy it, and it's pretty good. It's more of a vibe coding, a voice to speak ChatGPT, and you can even automate the whole voice speak option by having the customer fill out a form in detail. Cuz we've been playing around a lot with AI websites, and we do form fill to scraping the website to we have a keyword research process that goes in and gets all the data, competitors and stuff. But for that last 10%, we're still doing a lot of back and forth with voice to speak, say, "Hey, put this animation here, put that there." Just to make it look a little bit better.

But I do think it gives you something really solid. This is great, Cody. Where can people find you and learn more about you and your business? Yeah, I mean, just shoot me a DM on Instagram. I used to have a mentorship program, but we're doing like 80 grand a month in revenue from the agency, 15 to 20 from info. My problem is I care so much about the people I mentor, I just gave them access to my personal cell phone, and they're like texting and calling me 24/7.

This isn't scalable. Let's focus on the business here. So, I kind of pushed that down. Right now, I take on like one to two students a month, and I don't really market it at all. I don't have an info offer, I don't have a course, I don't have like a program. Shoot me a DM. I'm probably respond once in a while, maybe a day or two, and try to help you out. >> Collaborate with you on your YouTube channel, so I check him out on YouTube as well.

Maybe after you move down Miami, you'll start pushing your info offer. >> That's what everybody says, brother. Oh, you're going to go to Miami with a course guru. I'm like, "No, that just won't happen." >> Course gurus are dead. Community gurus are where it's at. You got to sell a low-ticket community now. That's all the rage. I've got pitched by six people since the start of April on their community. From 297 to up to a thousand a month.

They're like, "I like you, but I'm not going to pay money for nothing." I can just talk to you. We're friends. Yeah, I can just give you a call if I have any issues. We'll have Cody's stuff linked down below, YouTube channel collabed with this, so I go definitely check him out. Cody, I appreciate you hopping on, stoked on all your success. Can't wait to see you again in October, and we'll see more recurring revenue then, and if one's edged out the other.

But it's great to have you on.