If you have a Job, Start a YouTube Channel ASAP transcript

If you have a job right now, you need to start a YouTube [music] channel. Not to go viral or to become an influencer, but to build a business that pays you real money that you actually own and nobody can fire you from. In the past week, I know multiple people who had good jobs who just got fired, just got laid off. And a lot of that is happening because of AI, like the world's moving a lot right now. But always, people have looked at a job as like the safe, secure thing.

Your boss can fire you literally anytime for almost no reason. Having all of your life in your income be reliant on one thing is incredibly risky. Having a job is not safe. Owning your own business >> [music] >> is, in my opinion at least, way safer. You have way more upside. You're not just making somebody else rich. It's [music] pretty much a no-brainer. So, why start a YouTube channel versus something else? Well, first of all, I run multiple six-figure YouTube channels.

I've started ones that have made over 30-something thousand dollars with under a thousand subscribers. I've helped multiple other people make them, like Natasha, who's one of my students, just a regular mom, went from nothing to 10k a month. Plus, she started multiple brand new channels in just the past year that have made thousands of dollars each within a few months. Like, there are mathematical paths that if you follow them, will make you money.

You're not going to go viral, but you can make a lot of money and save amounts of money. And maybe it won't all happen at once, but it can actually pay you for a really long time. I haven't posted a video on this channel for, what, three, four months now, and I made $600 last month from one of the affiliates. And that's like almost just passive income that I built from making 20 videos on a new channel. If you've ever thought about it, I think there's literally no downsides.

I think it makes you a better person. Made me better at talking, made me a lot more money. I get to nerd out about stuff that I'm interested in and just continue to learn. And you can run a really good channel in under five hours a week. I know because I do this on all my channels. So, this is where I think it's important to rethink your job and rethink your life experiences. See, right now, whatever you know, you're probably getting paid for it.

If you know engineering, or for me, I was an office cleaner, I was trading my knowledge, my like physical labor for money, and then that was it. But especially on YouTube, which is the second largest search engine in the world, it's where everybody goes to learn most things now, you can take that same knowledge or life experiences and repackage them into things that you own that pay you forever. Plus, you can teach people those skills and get paid a lot of money for it.

So, not only can you share the things that you know, the one thing that you obsess about, the one thing that you have unique knowledge on, but you can also take that a step further and teach people in multiple different formats how to do that thing. For instance, when I started YouTube channel, I was also a real estate agent, didn't make much money from real estate, but I was a real estate investor as well. And I talked about what I knew about real estate investing, which wasn't a bunch, but it was more than what most other people knew, and that's all you need to do.

And through doing that, I ended up getting people asking if I could coach them on how to do stuff. I didn't personally end up doing that cuz I don't like one-on-one coaching, but I could have built a whole business around that if I wanted to, and actually have multiple friends that. But instead, I took some of my life experiences, I took the fact that I left my day job at 24, I took the fact that I didn't graduate high school, and I never had a real job.

I just always started different businesses, and I took all those experiences, and I kind of created a story. I looked at my own life lessons. I learned, and I taught what I learned and what I did. YouTube, especially the educational space, is pretty much this. It's like you learn something, you go implement it into your life, and then you report back to your audience what you learned, what worked, what didn't work, so that they can follow along.

And if they want to follow along faster, then they can buy your course, they can work with you directly, or YouTube just pays you in and of itself, although it's a really bad way to make money. But regardless, I don't think this has ever been easier than it is now. But this is where you have a extreme advantage having a job right now. This is literally exactly what I did. I had a 9-to-5 cleaning office buildings. I was an office manager for a cleaning company.

Not a good time, let me tell you that. I used that fear of being stuck here for the the 30 years, and I took the nights and weekends and I built this thing of YouTube. I lost money for the first couple years. Took me like, I think 3 years to actually run a profit on YouTube, but I had the safety net of the job while it lasted, and then I was able to grow my skills of YouTube over the course of multiple years until it kind of took off.

And now I earn more in a week than I used to in a month at my old job just from one of my income streams on YouTube, and that's because YouTube is also scalable. You can only work 100 hours a week. There's There's a limit to how many hours a week you can work because for most people they'll never really get past trading time for money. That's one of the traps of having a job. But with YouTube or most internet things, you can scale into infinity.

You can scale into billions of people. You can make one piece of content that can reach millions of people, have multiple ways to make you money, and you build it once, and then it continues to pay you indefinitely. I look at my YouTube videos very differently than most people. I treat it very much like a business because it is, and I look at them as assets. If we look at my smallest channel, this video right here was built as an asset. lot of search volume for the word sauna box, and so I made a video specifically about that, and that video has made me, I think, over $5,000 over the course of last 3 years from one video that I made in under an hour.

Not everyone is going to do that, but I'm looking for videos that will make me money pretty much indefinitely because of search volume. And then you build a library, and then you make a video a week. I make like three videos a week. You do that for the course of like 5 years. Now you have hundreds of videos that have a chance to make you $5 a day, $10 a day, $200 a day, whatever it is. And that's how you build up this scalable income where you're not really putting any more work than you were at the beginning, but your library's just working for you, showing up in search.

It's bringing you leads. It's getting you email addresses. It's building this whole ecosystem that now turns into I do pretty much less work now than I ever have, and I've doubled my income. Like it literally makes no sense where my average month is better than my full-time salary used to be. It's literally crazy, but it's because I impacted nobody at my old job. Nobody's life was made better. I didn't give value to anybody.

I was capped trading my time for money. The business owner made more money, but I didn't own the business. He was leveraging me. I wasn't leveraging other things. And that's honestly the way that it should be. If you take on the risk and responsibility of starting something yourself, you get the upside. You get the reward. If you take the safer route and you work for somebody else, whoever owns the company, they're the ones who have the upside, who have the reward, and they are leveraging you.

They're going to pay you as little as possible, just the amount that you won't quit. So, that they can pay you, let's say, $30,000 a year, so that they can make $60,000 a year, and then they just want as many people as possible making the same amount as you, cuz that makes them more and more money. That's just kind of like how business works. And as long as you're on the other side of that, you'll always be capped in how much you earn.

You'll never really have freedom. It's just pretty much a trap. Like, it can work out long-term, 30 years, if you want to make somebody else rich for 30 years, you can also become rich, but that seems a little silly to me. And so, if you have time right now, if you have the safety net of a job, I'm begging you, if you have had any interest in YouTube, just try it on your nights and weekends. It's really fun and can be really, really cool.

It can change your life in months in so many different ways. I have a free mini course down below if you're interested in just kind of getting started. So, once you get started, I think you have to become kind of specific if you want to make a decent amount of money. Now, you don't have to have this figured out right from the get-go. Sometimes you just need to start making videos and learn the skills. But once you have that figured out, you need to become very specific.

If you want to get to the point where you're making 10,000 or 20,000 dollars a month, there's something that I've analyzed hundreds of creators who've done that and talked to them and done it myself. And the way that you do that is by becoming specific. One of my students, this is her smallest channel that she has. It is very specific on how to grow on YouTube. And she has booked multiple clients that have paid her thousands of dollars with under 1,000 subscribers.

This channel here, like I mentioned, is my sauna and cold plunge review channel. I pretty much only talk about saunas and cold plunges, and it is hyper-targeted for YouTube search, and it makes me a decent amount of money. It's not reviewing everything. It's not posting everywhere. There's no short-form content. It is just things that make me money the absolute minimum input possible into a hyper-specific targeted keywords that will make me affiliate revenue.

What you don't want to do is just post everywhere. Just spam post everything. You You feel like you're getting momentum. You're making shorts. You're making long-form. You're talking about this, talking about that. You don't really even have a way to collect email addresses. You don't have a way to make money, but you're just making stuff. That's not a business model. That's just making yourself feel better by being busy.

It's a horrible idea. What you need is to hyper-target a specific niche where one, you have an unfair advantage. You have some knowledge. Two, it has a proven track record of making money specifically on YouTube, making a lot of money. If it can't make six figures plus, there's this whole like calculation we do, then you should not get into it. And then there's a demand for it. It's not super oversaturated. In fact, I put together a list of like 10 high-ticket affiliate niches in particular for YouTube this month.

If you're interested in that, I'll leave a link down below. There's a lot of research that went into this. So, if you want to steal an idea, you can go for it. I already stole one of them, but besides that. You need to niche down and target down and help very specific people solve problems. The more painful their problem, the more money that you will make. So, there's generally a four-step method that will work for this strategy.

Number one is strategic YouTube content. And do not post short-form videos. Other creators might tell you to do that, but if your goal is to make money and especially like evergreen income, don't start with that, please. I've seen it ruin so many channels. I just >> [snorts] >> Uh. Anyways, you want to start off with capitalizing on YouTube search. Find very specific problems that people are searching up. And then, if you have a way to answer that problem, make a video answering that problem and try to show up in YouTube search.

Then, step number two, you need to have a way to make money off that, or step number one won't matter at all. You won't make any money at all. So, step number two, you need to have a way to make money. There's two ways to generally do that for brand new people. One is going to be affiliates. That's what I did on this channel. That's how this video made like five grand. So, either affiliate if you're talking about products in your stuff, or a lead magnet, something that you can offer people for free that provides real value in exchange for contact info.

And then on average, if you have some type of system, you should be able to make $1 per email per month. So, if you have 1,000 emails, you should be able to make $1,000 a month. If you have 10,000 emails, pretty good. That's how I drove this one affiliate stream to $20,000 a month. It's just by having an email list. And again, that's just one of like the nine income streams that I have off of YouTube. You need to have a way to collect that audience, to build a relationship with them, to offer them valuable stuff in exchange for simply an email, or to connect them with a solution to their problem.

So, they come looking for what something to buy, how to fix how to fix their back problems, and you explain how a floor bed can help them. And then you have an affiliate link where if they click on that, you make some money. Those are generally the two ways that you're going to start making money on YouTube without ever having to wait for AdSense, without ever having to grow or go viral or anything like that. And so, next up, you need to have a system for those emails.

Once people sign up for the lead magnet, you have a have a system that actually turns that into dollars through either affiliates or products. I actually have like hours-long classes on how to do that inside the 5-Hour YouTuber, cuz that's what's built a lot of income for me and most of my students. And then, if your niche supports it, you should have an offer. So, some things that you talk about are not going to be good for having an offer.

Some of them are great for affiliate, some of them are great for sponsorships, some of them are great for AdSense, some of them are great for offers. And this just comes down to understanding your niche and seeing what other people are doing. But generally, you need to have an offer that is 10x the value that you deliver. Like for instance, I believe the cheapest cohort of anybody that I know on YouTube that has like pretty much unlimited access to me.

It's all proven stuff, whatever. And I should charge a lot more. All my friends have told me to charge more. I don't feel good about it. I just don't want to outprice a bunch of people cuz I'm really passionate about this stuff. And so, instead of raising my price, I actually lowered it. But if you compare it to literally anybody else, I'm probably like 30% of their price. But the reason for that is is because I would feel pretty good about charging about $10,000 for this and therefore I'm going to charge $1,000 for it and that's what you want your product to feel like.

You want your product to be like that is an absolute no-brainer and then you don't have to hard sell. You don't have to convince people to buy it because like this is like an amazing deal. If you want it, you can buy it. If not, like it's not bad. And when you have an amazing 10 out of 10 offer, you have a great thing that has proven success, it's systematized, it just works, it saves people a lot of time, it can make them more money, it can fix whatever problem that they have, then it's incredibly easy to sell.

And so if you can find a problem that a lot of people have, you can make an amazing offer that helps them with that, then you just have to target people on YouTube that have that specific problem and just mention the thing that you have. And if they really have pain point, if they really just want to bypass all the struggles, they'll pay you to fix that problem. They'll pay to get your system that you spent five, maybe seven years to figure out so that they can skip all that pain and just copy what works.

And now I feel like this is where most people get stuck. You kind of know that there's different options out there, but you don't really know where to start, you don't know what your niche is, you don't know how to scale it, you don't know how to make money before you even get monetized. So I want to give you a couple steps to get going here. One of them, don't make a course right off the bat. Don't have everything figured out to get started.

Like I showed you the first video on brand new channels, I'm able to have success. Same thing with a lot of other people who we've helped. Like she went from zero to 10k within six months. JC went from 4,000 subscribers to 20,000 within two weeks of implementing this stuff. A lot of this is just going to work, but the thing that you need before it can work for you is the skill of YouTube. So instead of starting off with me like I need to have the perfect niche figured out, I need to have all these affiliates and the lead magnets and the offer and all this different stuff figured out, start off with making videos.

Start off with making things that you're interested in. You can always start a brand new channel and just instantly have success once you know how to make good quality YouTube videos. And you don't learn that from watching videos like this. You learn it from making YouTube videos. Following a proven system, like you can watch all the course content in the world, you can have a $5,000 a month coach, none of that matters if you don't make YouTube videos.

So start off, make some videos over the course of the next couple weeks. It should only take about 5 hours a week. Once you get it figured out, it should take less than 5 hours per week to make one video a week that is, you know, pretty decent quality. And then listen, see what you like. Do you like making vlogs? Do you like making talking head videos? Do you like talking about the subject that you thought you'd like talking about?

Experiment a little bit, listen to what people like, listen to the feedback on your channel, and then adapt. I liked watching day vlogs and when I started this channel here, I started with doing some vlogs and then I was like, "Man, I hate doing this. Very stressful." And so, I adapted this channel into something that I enjoy more, teaching something that I'm really passionate about. And so, you don't always have to have it figured out to start with.

You just need to start and put in effort and get good and work on the skill of YouTube. And then you can adapt, then you can add in the lead magnets once you figure out what direction you're going, then you can add in the affiliates once you figure out what direction you're going, then you can build a product once you figure out the exact pain points that your audience has. And if you've already been doing it for a while, you're able to just pick a niche and actually start from the get-go, but it's extremely rare that people who've never done YouTube before can just instantly have a successful making money channel right away without ever practicing ever.

So, that's always the first place to start. And then once you have a little bit of an audience, then you can outline your course, you can pre-sell it, you can test with lead magnets, you can actually sell before you build so you don't spend months making something and then try to sell it and four people buy it and then you burn it all down, give everybody refunds and just have wasted months of your life. Not that that's ever happened to me, but now I know way better ways that are almost zero risk.

And then within I would say a couple months, you should be at this place [clears throat] where you know the direction, you know what pain points you have, you picked your monetization strategy, you can actually start making money and build that income stream from YouTube that has infinite upside. There's almost no limit to how much you can make on YouTube cuz there's billions of English speaking people on YouTube that have problems.

If you actually are serving them and fixing problems. So again, if you have a job, now is an amazing time to start some type of project. For me, it's YouTube, that's what I'm an expert in. Pick something else if you want something else. I don't know why you'd click on this video and watch all this way if you didn't want to start a YouTube channel, but like pick something, start it at the nights and weekends, see if you like it, build it.

If you want to fast-track it and work with me, we're going to be opening up our next cohort, the 5-hour YouTuber. As of right now, we have 80 spots open and over 3,000 people on the waitlist, so I'd recommend hopping on there if you want to be one of the first to to hear about it. This is like the only product that I sell because I'm very confident that it is the best. We've done seven different variations of it now, and I know it just works like when you actually follow it.

It's not like a get-rich-quick thing, you like it takes a lot of work into it, but if you actually put in the work, you actually like follow everything. Anyways, I don't want to try to sell it, but if you have a job and you all your income relies on one thing, it's incredibly risky, so just be very careful with that. Hope you enjoyed this video, and I'll see you next week.