Combine an Agency & Coaching Model (DWY, DFY, One Time Fee, Recurring) - $100k/month in 90 days transcript

guys so hope you're doing good um in this video I want to actually explain the video that I've made like um yesterday about Iman and Alex hermosi but how you can structure it in a different way so you're able to get a competitive advantage in terms of like your competitors right because you need to create like a sort of advantage and whenever you're selling information you would never have an advantage over someone else because if you leverage a trend and you are able to actually understand that you need to build information or to sell a product it goes well but after two four weeks people are gonna copy you so you're never able to like difference differentiate yourself from the market um and make sure that people are gonna sell from you because you can buy like you can make them like an smma course but tell me how you can ever be able to compete Iman right you are never able to compete with Iman within that aspect so what you need to do is you need to combine the consoling model with the agency model people always say like okay do you need to start a coaching business or an agency you need to do both and I'll tell you why you need to combine information with implementation right so the reason for you to actually do that is because that gives you sustainability right the only way to scale to skill and to get rich forever is by making sure that you have sustainability within your growth that you are like exponentially growing and that you have um yeah sustainability right and the only way to figure out to get sustainability is by making sure you have a mechanism that people can walk through like whenever you whenever people have a current problem that they face you need to have the solution ready for that and the only way to do that is by selling them like letting letting them become a customer then a client and then a partner right so this is the extract the exact structure in the last video it's all about this structure so create attention obtain access to millions of customers so within this range right because like the difference between consuming model and agencies like agencies sort of structure that you deliver every single month in order to gain the results every single month the Consulting model is actually selling a lot of things on volume right so it's recurring and volume and you need both in order to build like a million dollar company right and this is what I actually learned from some ovens because some ovens has a mastermind offer uh sorry a mastermind live like course is that online so I watched that and a kind of Sam Evans bass um runs actually a Consulting business right it's like an it's a Consulting business where they help coaches like skill right so it's a scaling and consultancy offer a coaching offer and what they do is they're not only selling a high ticket offer like a collaboration and a high ticket offer so the mean collaboration could be like maybe a 100K offer or a percentage of their sales it's a collaboration right so they're a partner um they're also selling High ticket offers right of like 10 to 15K but they're also selling this because what most people do they are not selling this part but you are never able to get a lot of attention if you are only selling this right if you're only selling this part you're never able to get a lot of like you're able to get a lot of attention but you are never able to enroll a lot of clients that can afford this price right so what you need to do in order to get like clients is getting customers first the difference between customers and clients is that you can see if you have clients or customers it's like in the way you need to give them attention if you need to give people a lot of attention they're a client if you don't need to give them any attention they're a customer when you go to Starbucks and you're going to buy a coffee um the person that is going to help you spends two minutes on making your coffee and you buy it so you're a customer you're not a client make sense and whenever you become a client that means that a certain mechanism a certain process a certain person needs to spend more attention that is the reason why this is a 15K price and this is a 50. um 15K sorry and 50 right so in order to get a lot of clients within this process you need to make sure you get a lot of customers in the front end right you need to make sure that you have a lot of attention that you are be able to observe obtain a lot of attention from a lot of people make sure they go sell your 50 or like fifteen hundred dollar uh course because like this Stacks up right first you're gonna sell let's say an organic marketing course because I know that bass sells an organic marketing course um group coaching right High ticket offer and collaboration ultimately and you're a partner right that's when you're at like millions of course but um what we're currently doing for our offers like only this one we're not even implementing this but what I do for this part I make it free it's my YouTube It's the video that you're actually watching right now that's the content that I deliver that's the that's the like course that I deliver in order to get a lot of customers to get a lot of attention to get a lot of people that are going to listen to me because you like for the audience that I have on Instagram and YouTube you would be like you cannot like figure out like I get a lot of attention like seriously I get a lot of people damning me every single day about this offer right um our prize is not 15K but this is an example right so what I want you to understand is that you the most of the people only have this part of the offer right they don't implement this part but you need to make sure that you implement this because that creates sustainability whenever you are able to enroll a lot of people in this part what do you think is easier do you think it's easier to sell a lot of like to um do you think it's easier to sell a 15K course to like 100 people or do you think it's easier to sell a 50 or 1500 course to a thousand people right this is a lot easier a lot easier right so whenever you have a big audience and whenever you figure out that um you're stuck you're probably never able to obtain to actually make sure that people enroll within your program right because what you need is you need customers because if you can create customers you're able to create group codes and you're able to create a high ticket offer that people gonna buy ultimately right and for me like my my customers are are actually the people that watch my YouTube make sense so like you you're watching right now so what I'm going to create here is I'm going to create like like a sort of community here right so what I did here this is actually the same process that I explained in the last video create attention gain access to a lot of millions of people within this process Right Storage stack them make sure you provide a lot of value within here so that could be in the course or the group coaching boundless returns you get a lot of like people that will are willing to enroll as a client and that ultimately will create a case study and then you're able to do like collaboration right so a partnership right um and that is what most people do right but in order to make sure that you could give them great results as well because in order to make sure that you are going to be Rich Forever instead of being rich in three months because like I don't care getting 100K for three months that's 300K that's nothing right that like I I'm not able to do anything with 300K right I want to have 100K every single month I want to have millions every single month over and over again so the only way I'm able to do that is by creating this right because this gives you sustainability and sustainability great creates like exponential uh exponential growth right so that means that whenever I'm able to like enroll a lot of people within this part doesn't need even you don't need to even run ads for it right you can do it organic because like the best marketers will always come from organic growth if you are able to put the less like the the less money you're able to put in to get a customer the better marketer you are makes sense if you need to spend like 500 for a call like for every qualified call and you're able to close one for 2K that that doesn't mean you're a good customer you're a good marketer right the less money you spend on acquiring customers the better marketer you are make sense so that is actually the structure right because whenever you feed this whole process every single day over and over again when you feed it that means that people people are actually able to um observe a lot of your content so you will like this structure will ultimately always fit this structure over and over and over again right because you obtain a lot of people here you got a lot of customers here um and after that people stop that is what people do they deliver but then the results of most people are not that great so what you do then is you need to have an agency model an infrastructure that can add all those things because like whenever they become a client or a partner they need to be delivered very well because they pay a high ticket price so the only way for you to do that the only way to make sure you get a competitive advantage and the only way to make sure that you can differentiate yourself from other people is by making sure that you build a lot of different components within your business so that your clients your partners can knock on the door and can make sure that they can like actually um use that right so whenever you get a lot of clients uh customers you're able to get a lot of clients right and whenever they need appointment Setters for their business right whenever they need content distribution whenever they need like let's say a short phone content offer whenever they need organic growth like reels YouTube whatever who do you think they're gonna go to right they all gonna go to those to your components that you have created because you own this structure you're the boss you're you're the you're the one that owns the ecosystem because you're able to deliver a lot of different things based on the clients that you observe that you gained that makes sense right so that creates sustainability and that creates an that's that creates a whole ecosystem and a system that will produce money every single month over and over again exponentially right this is what I've learned from Sam Evans and it is what he actually like I actually didn't learn it from Sam but I was actually seeing how a client of Sam was doing that like bass and he is exactly structuring it this way right he is building different components within the service delivery part so he's able to um to deliver to every single client that he gets right that means that like what most people do is they only take the Consulting part or they only take like the agency part right because what the agency part does is delivering things on a monthly basis for example right recurring right um just delivering a certain surface for a certain amount of money right what the consuming model does is selling on volume but you need to combine them together you need to sell a lot of volume and then being able to sustain that with delivery right like this is this is um you're gonna get rich doing this and you're gonna stay Rich doing this makes sense but if you ever want to get rich if you want to ever get 200k a month don't start this model only because you will never get there makes sense so if you're looking like to get rich and to stay Rich do both because like I can do this I can do like the consoling part only I can definitely do that um like I say like a clients rule in the program a three-month process and then after that I kicked them out and they got a great result that that that's fine that's what most people do but if I'm gonna combine it with the agency model so whenever like I build different components that I own myself so like let's say we have let's say let's take my my course on my course my implementation program for example right so we have appointment Setters that we deliver we deliver growth Specialists like two growth Specialists to every single person so whenever I obtain a customer so let's say people that observe my YouTube content or whenever people become a client I'm actually able to deliver them appointment setters right whenever they need content I have an editor that they can use right so they will always knock on my door because they want my help instead of someone else's help and that is because I let them become customers makes sense whenever they need organic growth for YouTube for Instagram I'll make sure that I have a department of organic growth within my infrastructure so they can knock on the door say you know Nick I need your help and that is why you need to create two different things that is why you need to create information and implementation that is why you need to become rich and stay Rich right because like I don't care about becoming rich right um and I also don't care about staying Rich because like if you are willing to stay Rich you need to become rich first so you need both right I want to do both I want to become rich and stay Rich makes sense and that is actually the process that you need to understand in order to perform on this level right so what I'm trying to say with this is that whenever you want to come get a competitive advantage on your um on other people on your uh competitor make sure that you are able to deliver things that they aren't able to do because like doing this everyone can do this this is not hard but this is what different differentiates you right making sure that you will have a whole appointment setting Department within your um within your within your ecosystem because then everyone has got a knock on your door that they need your delivery solve every single pain that your customers have so they're able to become a client and observe more of your um like delivery mechanism right because like people become a customer right they they like observe content then they become a client and then you need to make sure that there's a delivery system in place for every single pain that your customer faces so that means that you need to make sure that you give them information in the front end right and implementation in the back end right and that is the Consulting plus agency model because like what a lot of people do is they have a coaching business or they have an agency so that means that people who have an agency are probably it like you know why it's it's easier to sell someone within the front end right it's very easy to sell someone if you have a coaching business it's harder to get clients if you're an agency right it's easier to keep clients when you have an agency it's harder to keep clients when you have a Consulting model right so that is why you need to use them both make sure you get a lot of clients and you sustain those clients you make sure that you Empower them with a lot of value consistently so it's sustainable and you have like a sustainable growth that makes sense right and also the reason why why it differentiates you is because people are not able to copy your your ecosystem your structure but people are able to copy your information makes sense so that is the way you can differentiate yourself from everyone else and that is the the only way you're able to get inbound like boundless returns every single time over and over again because you have exponential growth when you only use the consuming model what you simply do is you're kicking people out every three months right how could that be like that's not how are you ever able to fulfill more than 50 clients if you have if you have to kick them out every single time that is not possible that is impossible that's not like you're not able to fulfill that amount of result you're able to fulfill it but then the value will decrease right the results will decrease like tremendously so you need to make sure that you combine those two structures together and that is something that that a lot of people don't understand but it's very important to do that and this is exactly the same structure as with who you are hiring right like overall women are like cheaper to hire why don't you have Like Only Women Within your team tell me because men are capable of doing different things than women are right and that is the exact same thing as we are doing right here the agency model the infrastructure is capable of doing different things than the Consulting model but they're both good right the reason why I have men and women with my company because they're both different and both good at doing their own thing