Copy These Ad Formats to 10x Your Brand transcript

Most of you are copying ads off a meta ads library in foreplay where you can see what the longest running ads are, what's active, and what's paused. But the problem with that is you can't see the true data behind it. What is the actual ROAS? How many purchases did it get? Can it handle enormous amounts of ad spin? What is the data that's actually fueling the ads and why they worked? So, in today's video, I'm showing you the top 20 ads that are running from some of our clients and showing you the actual ROAS spend, days ran, and actual purchases behind them.

So that way you can model and understand what actually goes into an evergreen winning creative. And by the end of this video, you'll be able to take a few of these winning ads that we have here today where we're reviewing and be able to implement them in your own ad account. All right, so we've gone ahead and pulled the top 20 ads from lots of different ad accounts. And our first ad here is by MakerFlow and it's averaging a 54x return in ad spend and has about 6K in spend with half a million impressions and has been running for over 303 days long.

So, let's go ahead and look at this ad. It's a laser ready powdercoated tumbler. So, let's watch the video. This is why everybody in the customization industry is switching to the MakerFlow tumblers. Number one, it has a easy twist handle that comes in 10 different colors and it allows you to do full wrap customization. Number two, they have a powdercoated finish that allows for easy laser engraving, UVDTF, and vinyl applications.

Number three, they're leak proof with this slide lid. Number four, the packaging. All right, so this is a pretty simple video and as we can see, they're showing lots of variety here. Now, the main main thing to understand about this video and why it has so many cells and such a good ROAS is a lot of different things. So, one, they're selling customizability. So, that means people can buy multiple of these products, get them laser engraved.

They're not just buying one, two, three, or four. They're buying 12-packs, 24 packs, 50 packs for their company or their friends or their bridal showers. And the main thing to understand in this video is they have captions on. He's doing a warehouse walkthrough. So, this is a founder style video where they're actually recording them showing the office and how this is a legit business and how they're going to customize your drinks.

And the important aspect of this is there's variety in the scenes. The thing that makes an evergreen ad evergreen is how it can stay running for a very long time, maintaining ROAS and not fatiguing out in a short span. And the way you do that is by introducing variety so the ad doesn't fatigue. What I mean by that is literally in the ad copy here we have 20 ounce, 30 ounce, 40 ounces, 32 ounces. They're not just calling out one size.

They're not calling out one color. They're calling out all the variety, which gives this ad the maximum chance of being able to reach as many people as possible and show them all of the different customization angles, all of the different attachments, all of the ways that you can use this and how they're a business that can actually sustain the production from people who buy high volume, which makes it an amazing evergreen ad.

It's not just because they're showing off a bestseller and what everybody else is buying, but because they're actually walking you through all of the different things that you can do. One audience may only want to buy 10 tumblers for a 20 oz. Another audience may care about 32 oz and 40 oz tumblers and want to get a hundred of them. And maybe they want different colors like pink, blue, green. This matters because every person has a different interest, but the creative covers all of those aspects of the buyer journey.

Number two, this is a red light therapy mask. It spent nearly $360,000, 358K, 2.2 million impressions. That's quite a lot. Lots of link clicks here. And has been running for 205 days and is still active. And this is a single static image and it says we are the only mask holding an FDA clearance for 164 medical grade lasers. Your whole face and it's a professional facial. And it's not this competitor, that competitor, or this competitor.

And they all use LEDs. We use lasers. So this ad is reframing a category of what most people expect a red light therapy mask to be, which is mainly LEDs. And most people don't realize that theirs is lasers. So this is a unique value prop based ad and they're using credibility to back that up to build trust with the consumer by having FDA clearance and 164 medical grade lasers that completely reframes the ad from just being another red light mask.

It's a clear differentiator. So when you're making ads that are evergreen, you want to find ads that actually separate you from your competition. And what is it that you're offering that they cannot offer? And this says, "Best at home laser face mask." So now we're pulling in our category, which is at home users who would end up using this product. The next ad we have is from Murphy Door. 361K spent at a 9.8x ROAS. Now that's a really good return on ad spend, but they're selling a higher ticket item, which is hidden doors.

And this has gotten nearly 17 million impressions. That is a lot of impressions for an ad, which means that it can handle the scale. It can be shown to lots of people and not fatigue out. Has a ton of link clicks and has been running for literally almost 3 years straight. That is just not normal for an ad. And what you'll notice is this is a barely basic ad. It's just a carousel ad. There's nothing crazy about this. But a lot of times brands don't realize if you have a lot of SKUs, you want to have a catalog carousel because it's going to dynamically update on its own.

And this is a standard visual. It's not busy. The main thing that matters here is it's actually focused on what they're selling, which is the door, right? So, it's a door that opens and it's a hidden door. They have different variety in terms of their audience. One is a gun case. Another one is a secret room with a mirror on it. Another one is a secret door with a closet. That is very different buying personas here. So, what matters is this one's a pantry.

So once you begin to understand that the more variety and the more markets you can touch inside of an ad, the more likely it is to be able to run for a very long time. We have some people who are going to be buying this for different parts of their house. And the more angles that we show and the more use cases that somebody can do this with, the more ideas that people will have and the more people we can reach. And the ad copy is fairly simple here.

It's just made to order. It's built in the US and backed by a lifetime warranty. So, if you don't like it, you have a lifetime warranty, which is a good selling point. And then your hidden door is waiting. So, people are naturally going to be curious, which is why this has so many clicks to begin with, and people are going to go check this out. And it's maintaining a very stellar return announcement with 1,500 purchases.

Next one is a very similar style ad. It is from Pop Soda and Hellbunny, which is a clothing-based brand. Once again, if you have variety in your clothing, you want to show that. But the key call out here to understand is they have available now up to size 6XL. A lot of times clothing conversion rates are entirely based off of sizing because it's very personable. People care about the sizing and fit of clothing. Now the interesting thing here is is that they're mentioning every size option available.

We have XS all the way to 6XL. So they're not limiting their market. Sometimes people just talk about the product or the actual style of drop that they're doing and fail to mention the sizing. That is super important because if you mention sizing now you don't alienate yourself from the market. If you have every size available, you're going to be able to reach a massive amount of people based off what you're selling because there's more variety here.

And then they call off 10% off your first order. You have rewards as you shop and you have free shipping on certain order thresholds. Very simple ad. All of you should be running a carousel or a catalog ad if you have multiple SKs. It's a must-have creative option that you can implement right away. So, we're starting to notice a theme here. We have all the different sizes mentioned here. We have different color options, different color options.

We have different personas for how people can use it. And then we're using science and credibility and reframing our market. As we go down, we have Hairbella here at a 2.15x ROAS with a 128k spent with nearly 7 million impressions. Let's watch this video. You know who needs this? Honestly, a relatively simple ad. Key things to understand, kids are hard to gift. We've opened up two markets here. One for kids and a gifting angle.

If you only say kids are the toughest to, you know, get to wear a cap, that's going to alienate your market. But the moment you say kids are hard to gift, parents, grandparents, anybody who's buying for kids are now allowed into this market and it's going to resonate with them. And they also do a really good job in their ad copy. Your child shouldn't have to choose between swimming and protecting their hair. So, we're calling out a key problem.

But every cap that slips, leaks, and pulls their edges is making that choice for them. And then they break down all the unique value props. So, your goal of an evergreen ad is to be able to answer all buyer objections as much as you can. And they're calling out their market, which allows Meta to better optimize. They're quite literally saying moms. So, now this is going to be put in front of all the moms with kids. If you leave out the word moms, you quite literally may have an ad not reach the right audience.

But just by putting in moms, the relevancy score is going to go way up with Meta because Meta understands who moms are. They have the data. So, they're going to show the ad to moms because of that. and now moms with kids and swimming that is going to be very specific with your ad and throwing in the gifting angle and all of the unique value props and the problem and solution in here answers a lot of those questions for your market which is equally as important.

Now, another ad, 100k spend, 2x ROAS, nearly 5.5 million impressions, and we have a variety pack showing immediately. Once again, what we're noticing across these ads that are top performing is color options, different personas, different variety, different sizing. So, let's go ahead and look at this. This is the 5day juice cleanse. It's time for a 5day summer juice cleanse. This is the skinny cleanse. My body really needed a reset after everything I've eaten on our vacation, and raw generation makes it super simple.

They arrived frozen, so I'll just move the drinks to the fridge for the next day to thaw out. I'm on day two now and I'm loving the taste and already feeling so much better. I highly recommend giving your body a reset. If you want to do a juice cleanse with me, head to raw generation.com. Okay, simple video again, but there's a lot to unpack in this video. One, we're showing multiple products, which opens up the market again.

We also are being extremely specific. She's talking about the skinny cleanse. So, now we're bringing in an audience that's wanting to potentially lose weight or stay skinny. She's breaking down how she actually uses it, which makes the buying journey easier to understand. It was frozen, now she's thawing it out. And we are also talking about you've done the restrictive diets. We're not stopping there with just one problem.

You've done the cardio. So now we're bringing in people who have restrictive diets. We have skinny audience. We have cardio. We have no carbs, right? And yet you're still sitting here with the same weight on the scale. Tight jeans. We have zero energy. We feel exhausted. nothing is working. So now we're pulling in people who have tried everything. Now we're also going to appeal to people who don't like bad ingredients, which is before you put chemicals in your body.

If you're looking for another quick fix, like people who take supplements, you realize your system is probably overwhelmed. This isn't a miracle diet. It's literally just a break to your gut. Now we're pulling in a gut audience. There's so much keywords embedded in here to pull in such a strong, wide variety of people. And we have feel better in 3 days. and we're showing multiple variations in your car, in your kitchen where you typically would be drinking this.

So, this is going to last a lot longer than only focusing on one product and not being very descriptive. You want to be as specific as possible in your ads. Another one, same thing. Carousel, lots of different products. We've seen this ad before. It is working. It's a style that everybody should have. Now, here we have jewelry. This is for kids and it spent 55k at a 2.4 ROAS, nearly 5 million impressions, and has been running longer than a year.

Let's watch this video. All right. What makes this ad work? May cause extreme compliments and cuteness. So, we're showing how cute this is. We have bright, vibrant colors. And then we have durable for everyday girl. Quarter size, the perfect hoops for your favorite princess. And what is shown here is actually customizable hearts, right? These are earrings where you can put any name. We're noticing a theme here. Now, you can have John, Susie, Casey, Ally.

You can put any name in here that you want. So, we're appealing to people in the gifting space. Once again, we're appealing to girls who like earrings. And we have customizability where we can put any name that we want on here, which opens up our market significantly. All right, next one. We have a 25k spin, 3x ROAS, 3 million impressions, running for 75 days, and is still active. This is a jewelry chain, 9-year anniversary drop.

When you do drops and restocks, naturally they're going to have more urgency, which is really important. But another thing, 90 new pieces and 90 restocked bangers. So now we're including variety in our ads again. And then we have don't miss out on this this time hinting at the fact that we sell out. I'm not even going to gatekeep anymore. This is officially my most requested piece. People have been asking me where did you get this from.

This is from Lots of Urgency Hard Jewelry. Go tap in right here. I threw away the We're calling out where to get it. Box like a dummy. But I want to also mention that Hard Jewelry is one of those brands that actually care about the customer. They throw in like little thank you notes. They even throw in like stickers, ring sizer. It makes you feel like, "Oh, damn. This was made with love." And yeah, I just wanted to mention that I love brands that actually prioritize the customer experience.

It's crazy how obvious these ads become once you start to look at them all next to each other. We're showing multiple jewelry pieces. is he has lots of rings on. He's showing variety packs popping up on screen and then we're mentioning 90 new pieces. There's literally a product for everyone in this case. Same thing here. It's just reformatted to a flash sale. We're showing every color option available. Some people don't want just one color.

It's okay to focus on one and scale it because it's your hero skew, but a lot of times you'll find out the ads that run the longest tend to open up their market the best. This has a special offer. We're talking about slightly weighted, box fur lined, open and breathable so it drapes instead of feeling tight. For the nights you want to shut the world out and finally exhale. This is specific and opens up lots of different unique selling points.

One for you and one you'll steal back. So, they're calling out a special deal where you can also get two of these for a better price, which is important because now we're including our gifting audience once again. All right, next ad. 5x ROAS almost 15k spend, 700k impressions. still active, running 134 days. This is seven times sold out and now restocked. We just saw this angle here with the drop in restock. And then we have the key selling points.

We have all of the things that people are going to be asking questions on. Trapped oil, dirt, dead skin. We're not just calling out one problem. Again, we're calling out all of them. And then we're flipping to what are all of the things that matter. We're not just saying, "Oh, take vitamin C." We're actually breaking down what vitamin C does in this case, like brightens and protect and protects. And so here's the video.

This is the only glass skin video you need. This is a before and after result while demoing the product. We have really good lighting here. Very simple video. It's just calling out restocked. It's a routine and we have all of the key asking points. And this is a collab based ad. Next one's getting a 15x ROAS with only 5k on spin, but has been running almost a full year. Once again, one hat, three styles. So, we're showing off three styles and three ways people can use this.

You want to give people as many use cases as possible because you want to cover as many buyer personas and objectives that you'll get. All right. So, this is just a music based video and they're just demoing the different options. As we go down here, once again, we have three options. This one had three. This one does as well. And these are their best sellers. 26K, 2 1/2x. Once again, different styling options, different styles of shoes.

Some people are going to care about which option they like. You're automatically going to appeal to people because they're going to see one that they choose to go with. Best seller reinforces the fact that these are the ones that everybody loves, which people tend to go with the crowd. This is a very simple ad. You can do this with your top five best sellers and it would crush it. Everyone's talking about it, but once you feel it, you'll understand why.

This is a body oil and 2.6 24 can spin 1.2 million impressions. Still active and running almost a full year. So, yes, we are actually a dry body oil company, babe. So, you're going to apply these to the top layer of your skin and watch it dry down, not mess up your clothes. Oops. We'll begin to understand that a lot of these videos are raw. They're filmed in the warehouse. They're showing multiple products. And this one's actually answering a question, which is a comment reply video.

We've talked about these in the past. They do really well because they feel personal. And this person says, "Do you have dry oils?" Which is the perfect chance for them to show all of the different oils that they offer. Okay, so Vanilla Vixen, here's my proof in the pudding. Okay, we just dropped some of that dropper on. We're going to put it on. Look at it. Doesn't even mess up your clothes. And baby girl, that's a dry body oil.

We have over 30 options for you to choose from. 30 options. We had 90 options earlier. We have multiple options of shoes. Next ad, 10x ROAS, 5k spend, almost a half a million impressions, and ran for 69 days. This one's from drop off to downtime. Once again, lots of different variety here, showcasing how the product works. And your homebody era starts here. Fairly simple video. We're just changing scenes. If you sell clothing, if you sell shoes, if you sell body oil, if you sell hats, it's all a matter of the variety.

It's all in the offers. And it becomes very apparent that we have urgency stacked in as well, right? So, it says the hat that doesn't say in stock. Grab yours while you can. So, we're allowing people to find the option that works. We know creatives will be more evergreen this way. And then we include an offer to close the deal. As we come down, we have a limited time offer, which is 50. That's it. We have limited drop.

We know drops work well. We have sold out. We were seeing this across the board. Doesn't stay in stock. We saw this earlier where it will sell out soon. This is a very simple static ad. And you just get your offer. If you're running an offer, if you do drops, this is a very simple ad. You just do a product flatlay with your clothing on the flatlay and that's really it. There's not much to this ad, but they do really well in performance.

Next one. 7x ROAZ at 5K and spend half a million impressions. Still active and running almost 100 days here. And this is a sketchbook. Look at how thick these pages are, man. Just look at that. This is one page. I just got this new book right here. And as you can see, the pages are thick. It does have some weight to it. I love that it lays flat like this. And this is for mixed media. I can do all kinds of mediums on here.

I'm definitely going to do markers first. I'm going to try watercolor. I'm going to try colored pencils, oil, pastel. I'm going to try acrylic paint on here, too. 100% cotton. It's crazy how similar all these ads are, even though they're selling totally different products. I mean, he's giving you every use case for artists. Like, we're talking about watercolor. We're talking about writing with a pen. We're talking about drawing.

I mean, we're opening up our market so significantly, which is what makes a really good evergreen ad is trying to appeal to a variety of people because the more you scale the spend, you can go really dense on one consumer, which may be only watercolor artists, but your ads are going to fatigue out. So, when you throw in, you know, drawing and you throw in, you know, coloring, you're going to open up your market so much more with this.

And then he's calling out all the reasons why people love it, how it stays flat, how the paper's thick, which is the clear differentiator here, and how so many artists trust this. We have trust reviews, we have key call outs here. So, this ad is absolutely crushing it. Then we have another jewelry based ad. Every curve, every surface, even the inside of the ring is sculpted and finished by hand. Inside is smooth, outside tells your story.

From the tech school collection to the till death bands, every line I designed has its own world. Dark sci-fi, Baroque, Momento my there's literally a ring for every person, no matter who it is, to come check this out. And then he has heavyweight sterling silver. He has his clear differentiator with his product and he has all the different fits mentioned in here as well. Next up is a paid collab ad 2.6x 6x 11k in spend 78 days ran still running and this one is a beauty award winner so it's credibility and then we're calling out all of the different benefits once again as we've seen this and then once again urgency it keeps coming back sold out five times we know this converts every time that this is shown is this the most expensive setting powder I ever bought it sure is but look at how bright this makes my under All right so she's immediately calling out price objections her eyes and it's talc free and my favorite makeup artist said that this is what she uses underneath makeup artist eyes and it comes with this brush.

Look at that. That is a huge freaking difference. And this is talcree before and after result. They formulated this with vitamin E. So, it's actually hydrating for underneath your eyes. First of all, I can't even freaking go over that. And this brush is so freaking soft. So, now we're talking about soft hydration, which are key problems that people face. And look at how much comes in this. Now we're talking about how most cosmetic pro products probably don't come with enough powder and they go through them very quickly.

She's now calling out that objection. The shade translucent. This is from Weey. This brush is so freaking soft. I cannot get over how much this frigin brightens my under eyes, hydrates, so your eyes are not going to look dry, dusty, and crusty. This is the most expensive setting powder, but um the results speak for themselves. And also look at reviews. This got such good reviews. um because more credibility and it makes sense as to why all of these ads are absolutely crushing it.

So, what have we learned from the key takeaways from these ads? One is you want to show every option and answer every objection in a single ad. We've seen how having variety throughout the ad, different colors, different sizing, different objections, opening up your market by calling out artists, calling out watercolor, calling out all the different markets that you can appeal to. The winners are not just picking one angle.

They pack in every size, variety, color, use case, and whatever a buyer might say, "Yeah, but does it do?" And whenever a buyer might say, "Yeah, but does it do this?" Well, all of that is answered in the video or image, it's the same creative. It just lands with the widest possible audience. So that way it can become evergreen and scale significantly. So if you want to have ads that last a really long time, you want to apply this key takeaway first.

Second one, a real person on camera shot like a post, not like an ad. You'll notice none of these videos were polished. These are all real people. These are not AI UGC videos. These are real creators with good lighting, demoing the product, showing how to use it. Same thing here. Real creator. We have people actually showcasing it and how it works. That is a very obvious call out that we can pull from this is whenever you have UGC, you want to mass onboard them and get lots of different creators.

We literally covered a video on how to mass onboard creators right here, which is so important because we want to showcase how people use it. It can be a founder. It can be a customer from your audience. It can be a creator talking straight into the phone. And we know warehouse videos doing it in bathrooms, bedrooms, poolside, wherever the products used, you want to actually show the product in that location. And then all of them had captions burned in.

Some of them had c comment reply overlays. And none of them were using a studio or polish grade editing. It felt like real content, which is very important because people don't want to be sold to. They want to be learning and being educated and make the decision themselves. So, when we combine these two, that makes everything even better. Number three is a concrete proof point paired with a reason to buy. Now, we'll notice across lots of these that we had all of them had a lot of urgency.

We had the credibility which is a concrete proof of point which is either the five-star or we had a specific problem that people were facing or we had the offer or we even included urgency around selling out. When you combine these three things and you have claims that are specific and checkable where you have people go back, we literally said go look at the reviews. We told them go actually search up our FDA. Go look and see not just from what we're saying but actually research it because it's validated by what we're putting in our ad. and we actually show them the process and how it works and then include limited runs or bundle offers or discounts.

So that way we can get people to purchase today rather than saving the post for later. Because when these ads run for a very long time, we want to be converting people as they are seeing them. So if you go ahead and implement these three key takeaways, I guarantee you if you go through these ads and you find some that you can model, go ahead and test them. see if you can achieve similar results as these because these are some of the top performing ads that are active and running right now that are working.

Now, knowing what creatives to make is one thing, but actually making the creatives at scale is what will make the biggest impact on your business. Which is why I show you how to acquire thousands of commission only creators to make content for your brand so you can 10x your business in this next video here. and I'll see you inside of