Facebook Ads Tutorial - 2026 Full Guide for Beginners transcript

Welcome to the world's best Facebook ads tutorial. It doesn't matter if you're a complete beginner or if you've run a few campaigns before. By the end of this video, you're going to know how to set up Facebook ads properly, how to launch your first campaign, and what to do after the campaign has actually spent some money. That means we're going to set up the complete account, check tracking, build the campaigns, create the ads, publish it safely, and then look at what the data means after launch.

I'm even going to show you exactly how to use AI with your Facebook ads. But we're not going to start there, because if your account is set up wrong, AI is just going to help you make bad decisions faster. Now, you're probably wondering, why should you listen to me? I launch Facebook ads for my own e-commerce brands, and I've spent over $200 million on my own brands through Facebook. And I'm going to show you things from the perspective of a real ad account, not just a demo account where nothing can actually go wrong.

So, let's get straight into it. Open a new tab and go to business.facebook.com. If you're a little bit confused there, you can just Google Facebook Business Manager and click the official meta result. Now, what is Business Manager for Facebook? Think of it as the front door of Meta's business tools. Depending on your account, it might send you to something like Business Suite, Business Manager, Business Settings, or even Ads Manager.

And the reason for that is some people already have a Facebook page, some people already have an Instagram account, some people have old business accounts. It's all the same thing, just don't worry too much if your screen doesn't match exactly going through this tutorial. Now, the main thing here is we do want to use a Business Manager rather than just the Ads Manager or boosting through our Facebook page, because it's going to give us a lot more control.

So, depending if you've already run a couple of ads, your screen might look a little bit different, but don't stress. Just go through business.facebook.com. So, the first thing we need to set up is your business account. If Meta ask you to log in, use the Facebook account that is actually connected to you as a real person. I know that sounds obvious, but do not use some random fake profile, do not use an old account with the wrong name, and don't try to be clever here, because later on if Meta ask you to verify anything, you want your details to actually match.

Once you're in, if Meta gives you a button to create a business account, create a business portfolio, or create a business, click that. We're essentially creating a container that holds everything for your business. You can then enter your business name, your name, your business email, and whatever basic details Meta actually asks for. If you already have a proper business email, use that. If you're just starting, use the email that you actually check, because Meta issues warnings, billing issues, and verification messages all through this email, and you want to make sure that you check them quickly, so you don't get an ad account banned.

One thing I would not do here is just really rush this step with messy information and just clicking. Make sure you read everything. If your brand is called something like Oodie, I want to make sure that the business details actually match the Oodie, not like test account or something weird within the naming convention. After you create it, Meta should drop you into the business suite or business settings. So, next we want to connect all of our business assets in sensible order.

Start with a Facebook page. Go into pages, click add, and add the existing page for your brand. Now, if you're setting up a new page, and you don't actually have a page yet, just click create new page and follow the prompts. This matters because the ad has to come from somewhere. When someone sees the ad, they will see this page name, the profile picture, and the brand identity. So, make sure this page doesn't look completely empty, and populate the profile picture and even this header image.

So, here, using the Oodie as an example, I'd want to create a page name, profile picture, and the basic branding to look like the actual brand before I start spending money. Once the Facebook page is connected, let's move on to the Instagram accounts. To do this, we click add or connect, log into the Instagram, and connect it to the same business. If you don't have an Instagram, you can definitely keep moving, because it can use a placeholder, but for most brands, I'd want to connect it because lots of the ads are going to show an Instagram placement, and you can actually start getting followers by setting up the Instagram early on.

From there, go to ad accounts. Now, if you are a brand new business, you will not have any ad accounts here yet, so click add, create new ad account, and give it a name that you will actually understand later. For example, if I was setting this up for Oodie in Australia, I might call it the Oodie Australia. If I was setting it up for US ad account for the Oodie, I would simply put US in the name, such as the Oodie US.

Or if it's a different business, I would name it Calming Blankets US. This is obviously not for the customer. This is just for you to not hate yourself later when you have multiple ad accounts and everything is called test and everything is unorganized. You're just using this as an organizational tool. This is also where I want you to slow down on the time zone and currency. Pick the time zone that you'll use for reporting, and pick the currency actually spend and sell in because these settings are annoying or impossible to change later.

Once the ad account is actually created, you may have to assign yourself to actually access it. Next step is we want to go into billing or payment settings and add your payment method. Take your time here. Use a card that is allowed to be used for the business. Check the details properly before you input it, and don't keep submitting failed payments over and over because you will get an ad account banned. Then go into people or users.

Now, if you're the only person in the business, you should at least see yourself there. If you need to add a media buyer, agency, business partner, or team member, simply click add or invite, enter their email, choose the access they actually need, and assign them to the right assets. Now, be careful with admin access. If someone only needs access to look at results, they do not need full control of your entire business.

One of the key things that you need to do is you need to turn on two-factor authentication for yourself and anyone important to the ad account with admin settings. I know this is boring, but if someone gets access to your ad account, they can spend all of your money very quickly. Then you'll get an ad account banned, and it will be a massive pain for the rest of your business career. Now, if you're not a beginner and you already have a business portfolio, this section is still worth checking.

Use the account selector, make sure you're inside the correct business, then check that page, Instagram page, and all of the other things I just mentioned. Once that's done, open Ads Manager from this ad account that you just set up. Make sure the ad account is the one you've just created. The next step is tracking. Open all tools if you need to, click Events Manager, and this is going to be where you can check that Meta can actually see what's happening on your website.

If you've watched older tutorials, you've probably heard people call this the Facebook pixel, and a lot of ad accounts right now, Meta might call it a data set, data source, or web events. But, don't worry too much about that naming. The simple thing that we need to know is when someone clicks the ad and lands on your website, Meta should be able to see the important actions like view content, add to cart, initiate checkout, and even purchase.

If there's nothing here, click the option to connect or add a new data source. Choose web or website if Meta asks, and create the data set or pixel for this business. For a Shopify store like the Udi I would usually do most of this through Shopify rather than manually pasting codes everywhere. Inside Shopify, open the Facebook and Instagram channel, log in to Meta, and select the business account, Facebook page, Instagram account, ad account, and data sets that you just created.

The exact screen will depend on your Shopify account, but the key is that Shopify should be connected to the same Meta business and ad account that we're using today in the tutorial. Then come back to Events Manager and check whether all of these events are actually finally showing. You may have to wait a couple of minutes, but you may have no events, and then you can use the test events tool that Meta gives to you. Enter your website URL, open the site, view a product, add to cart, and then come back to whether Meta recorded or not in this Events Manager.

Now, I know this stuff is really boring, but I want to prevent you spending money or trying to spend money on for 3 days on Facebook and then realizing that purchases were never tracking properly. There's this Chrome extension called Meta Pixel Helper that's completely free if you want to see what pixels are firing where. Now, we're almost done with the boring setup. Next, we're going to open Ads Manager and actually build the campaign.

When you come into Ads Manager, you're going to see three levels: campaigns, ad sets, and ads. Once you understand this, the whole platform becomes way less scary. So, now let's start with the main campaign. Once you're in Ads Manager, come up here and click create. Make sure you're using this campaign tab when you do this. Now, you're going to see a list of objectives. This is one of the most important decisions in the entire setup because the objective tells Meta what you actually want to achieve.

And this is where beginners get themselves into trouble. They choose traffic because traffic sounds safe, engagement because it's cheap, or video views because they want a lot of people to see that ad. But for almost all businesses, especially e-commerce as well, brands like The Oodie, we're trying to optimize for purchases. So, for this example, we're going to click sales. And if you have any other type of business, you probably want to use sales as well.

Even for a lead generation business, you probably want to find a way to map back from the purchases that you're actually getting for the business rather than getting really, really cheap leads using this lead generation tool. One thing you also need to be aware of here is the special ad categories. If you're advertising things like credit, employment, housing, politics, social issues, or anything, Meta treats that as a special category.

You need to select that properly, but more importantly, most people here wouldn't be advertising that, so just make sure it's not set up. Now, name the campaign something that you'll understand in the future. Do not call it campaign one or test. Use something clear like sales, the product name that you're trying to sell, the country that you're going to sell it to, maybe it's broad meaning lots of different countries, and also maybe you even want to put the date or the month that you actually set this up.

Because once you have 50 campaigns in here, you'll hate yourself if everything's called test. It's worth noting customers aren't going to see this. It's entirely for your organization. Now, depending on your account, Meta may show you Advantage Plus options or manual campaign options. For a beginner tutorial, I want you to understand the manual structure first because once you understand campaigns and ads and ad sets, all the automated options will start to make way more sense.

So, if Meta gives you this manual setup option, click that for now. Now, I want to be clear. This does not mean Advantage Plus is bad. It is bad in some situation, but I just want to make sure that you actually understand what's happening in Meta first before we start using this stuff. Now, there might be a bunch of advanced stuff and people want to start selecting this. Don't. Just do my exact structure for now. The AB test toggle can stay off for now, and here you can see the catalog option.

I want to be really clear because this matters a lot, especially for e-commerce. Remember when we talked about the structure before? The first campaign is just a broad sales campaign with normal creative. So, we want to keep this catalog option off. Now, the one setting we do need to talk about here is budget. Depending on your campaign setup, the budget might be at the campaign level or the ad set level. Meta may also show you something like Advantage Campaign Budget where it distributes spend across all the ad sets.

The idea is simple. You're telling Meta how much money it's allowed to spend to get the best result that you've chosen. Now, how much budget should you start with? This depends on your product price, your margins, and what you can afford to actually spend. $3 a day budget on a $100 product will take ages for you to actually learn anything, but $500 into a brand new campaign with untested creative and no idea the page actually converts might just burn money way too fast.

You're going to want to make sure that you see this setting here with Advantage Campaign Budget and actually put your money in the campaign level rather than the ad set level, and this will allow it to decide where to spend the money across audiences and ads. So, for a beginner, I want you to think about your first experience of Facebook ads as a test. Enough to learn something, but not so much that one bad day actually hurts your ability to launch the business that you want to launch.

Click into the budget field, choose daily budget, and enter your test budget. For e-commerce, a really simple starting point is to think about how much you can spend per day relative to your product price and allowable CPA. CPA means cost per acquisition, and I'm going to teach you exactly how to calculate what that should be using AI shortly. If you're confused, just put $10 in this section for now. As a media buyer, the point is simple.

If I sell this product, how much can I afford to pay the customer before the ads stop making sense? So, if the product is $100 and we're testing new creatives, maybe we're starting around 20, 30, 50 dollars a day depending on the business. More expensive products are going to generally have a higher cost per acquisition because people are less likely to purchase a $500 product but versus like a $40 product. Once you've got the campaign settings just like you see on my screen, click next.

Now, we're moving from the campaign level into the ad set level. The first thing we're going to do is check the conversion location, which just means where the event is actually going to happen. For this example, we're sending someone to the website to buy, so we're going to choose website. The only time you really change this is when the action happens somewhere else like a lead form inside Meta or on your Instagram through a message.

It's very, very rare to actually change this setting. You may also have multiple websites that you just want to make sure that you've got the correct one here. For this example, we're sending people to the website, so we choose website, then we select the data set or pixel that we checked earlier. So, all we need to do here is click the pixel drop-down and choose the one that's connected to the store. This is why we did the boring tracking section first because it should be populated.

So, we can click the conversion event drop-down and choose purchase for this e-commerce setup. Now, one thing worth noting here is if Meta gives you a warning that there's not enough activity for that event, you probably don't want to ignore this blindly. Now, you might not already have purchases on your website, so it makes sense that there's no purchase events actually there, but if you've set up through Shopify and have view content or even page views, chances are as soon as there's a purchase, there's going to be one event that actually comes through there, and this warning message will go away.

So, next we have audience controls. This is where the industry has changed a lot. Years ago, everyone was building these complicated interest stacks and retargeting funnels using things like lookalike audiences or they were saying, "I'm selling a pet product." So, they would add pets to interests here. But, for almost every beginner or intermediate accounts today, broad targeting actually works better than people expect because Meta is using the creative, the pixel, and the conversion data, and the actual behavior on the platform to find the relevant people rather than you forcing it into a small audience.

The only things that I want you to do is first set the proper location here. Click the location field, remove anything that is wrong, and then add the country, region, or service area that actually want to sell to. For the hoodie, that means a country that that a store can actually sell and ship to. For a local service it means the actual service area, not the whole country as a whole because the audience number will look way too big.

After location, set age and gender only if there's a real reason. Even if you're selling slightly feminine product, you still probably want to target all genders. Even if you're selling a product to millennials, you'll still probably want all ages simply because people buy products for gifts for other people, and Facebook will figure that out really, really quickly. So, for the hoodie, I might target Australia. That's where the store is selling.

But, after that, the ad needs to do all of the work. One creative might speak to people buying gifts. So, for example, rather than using say Netflix in the interests here, my creative itself might mention Netflix, and then I'll let Facebook figure out where to find those Netflix customers. Meta will actually watch who clicks, who adds to cart, who purchases, and who ignores the ad completely, and it will be able to find more people than you can select here.

As I kind of mentioned before, when you become more advanced, one thing you may use is exclusions. For example, when people are trying to find new customers, we might not want the main prospecting campaign constantly spending money on people who've already purchased. I could come in here and I could create a custom list or custom audience from previous purchases and then exclude that from my prospecting campaign. But for now, as I mentioned, start broad, get the campaign working and then we can use these exclusions later as we get better at the tool.

Now, also when we're in placements, Meta will often recommend Advantage Plus placements or automatic placements. For most beginners, that's a good starting point, but here's the catch. Your creative needs to fit the placements. If you're uploading a video that only looks good in one format and then you're letting Meta show it everywhere, you may create some bad experiences in some placements. Meta will probably quickly figure this out and stop showing it in those placements, but they will pop up every now and then.

I'm going to explain more about this in the later stage when I talk about the creatives and what's called the safety zone, which will allow the majority of these placements to be acceptable and actually profitable as well when editing a creative. If this is a little bit confusing, I understand. When we're actually in the ad section, you're going to be able to see these placements and see how this ad is actually going to look in a couple of clicks.

So, now we've set this up in the ad set, it should look pretty similar to mine. We can click next and go to the ad level. This section here is the part that most beginners will underthink and it's the part that actually matters most. Because the campaign settings can be perfect, the pixel can be perfect, the budget can be perfect, but if the ad is boring, confusing, slow, or looks like every other ad in the feed, nothing good is going to happen with the budget that you're spending.

The first thing at the ad level is the identity, which means the Facebook page and Instagram account the customer will actually see. Click the identity section, choose the Facebook page we set up before, and choose the Instagram account. If the wrong page appears here, stop and go back to the business setup because the ad should come from the brand the customer is going to recognize. Once the identity is right, choose how you're going to create the ad.

In most cases, you're either going to be uploading an image or a video manually or use an existing creative. If it's a brand new ad account, there's going to be no existing creatives there. So, click manual upload, add media, choose image or video, doesn't really matter, and upload the first creative. But before you do that, I want to pause here because I think this is where people think Facebook ads is just about uploading nice videos.

It's not. The creative really does have a job. It needs to show the right person, show them the right product, and make sure that the offer is relevant, and clearly get people to take a next step. So, before you upload your first ad, you should at least have three to five different creative angles. And I don't mean three versions of the exact same ad where the headline is slightly different or you've added a filter to the video.

I mean a problem-solution ad, founder-style explanation, a UGC review, or an ad that really shows and demonstrates the product. All of these three ads should be shown actually in the ad account in the early stages of testing. You may also want creative variation in terms of you want three videos and three statics. There really can't be too many ads in this early stages. I've seen people launch brands with 10, 20, 30 creatives in the very first step.

If you're stuck on what creatives to actually shoot for your brand, the one thing that I'll get you to do is go to Facebook Ads Library. This is a complete free tool. Go to an e-commerce brand like the Oodie or a brand that you really love, and look at some of their top ads sorting by most impressions, and simply get some inspiration from them. Chances are all you need to do is grab your selfie camera, film yourself talking about the ad, and then you also need to go on Canva and get some beautiful images, and create some ad variations there talking about why your product works.

Now, I'm going to upload this image ad here, and you You go to the preview. This is what I was talking about before on the right to see how it's going to actually look, and you can preview placements. And I really don't want you to skip this step. I want you to scroll through the placements and really understand it. Now, one tip I have here for all of your creatives in the early stage is shoot everything, even the image ads, in 9x16.

That's the vertical thing that you'll see on Instagram stories, but then have a safety zone in the 4:5 region, the 4:5 ratio, which is what you'll actually see on the Instagram feed. This means that even if you've used a vertical image that completely stretches to the edges, it's going to show perfectly on stories, but there's not going to be copywriting or like call to actions or something like that half split off when you're looking at the Instagram feed, because the 4:5 safety region, that's where all of the good stuff should actually look in your ad.

You can see here with this ad in Instagram stories, it looks great cuz it stretches to the edge, but in all of the other placements that matter, you can still see this copywriting. You may see some random placements using this method not work, but that's okay. They're probably not pivotal to the actual growth of the ad. If you do have an ad that is only 4:5 ratio and you're like, I didn't shoot this ad in complete vertical format, you can blur the edges and give it a 9x16 creative by putting it into your editing software.

You could even just put a color background on there just so it looks proper in Instagram stories and actually runs on that format, because that is a very good format that we want to run on. Now, Meta may also show you creative enhancements, advantage creative options, or little automatic improvements around this section. For this tutorial, I recommend that you just turn all of these off, because if I have made an ad with a very specific hook or a very specific offer, a specific piece of text even on screen, I don't want Meta randomly changing and cropping and adding overlays and really confusing the testing process that I'm actually running for that ad.

There may be times when these tools actually help, but at the beginning, I want to control these variables because I want to know whether my creative worked. Open the creative enhancement section and click off all of these automatic changes. Yours will probably look a little bit differently. Once the creative settings are handled, come down into the text. Click into the primary text box and write the copy that matches this specific creative.

The primary text does not need to be a novel. It needs to match the creative as best as possible and make the offer clear. A simple structure for copywriting is call out the problem or desire, explain the product or offer, and give a reason to act now. It might be buy two and save 10%. If you're stuck with this, simply go to any copywriting AI tool. It can be cool out, it can be chat GPT, anything that you're using, and simply explain your product, explain what the ad looks like, and say, "Can you write me a Facebook caption for the primary text that is going to be able to explain my product, call them out, capture attention, and sell the customer?

Give me five variations." And it will give you a good option. Now, just be careful with how you write this because you can't call out personal attributes in a creepy way and playing that you know something sensitive about the customer, and you definitely can't make misleading claims. You may also see Facebook's AI recommend a ton of different captions here. You can consider using them, but I don't want them to use all five of these captions.

I probably just want to grab one of their captions if I like it better than the thing that my other AI created and just run it with that one caption. Next up, we need to add this headline. This is actually kind of important. The description is less important. Then we need to add a call to action and paste the website URL. Once you put the URL in, make sure that you click it and make sure the page opens properly. Make sure it loads on mobile and make sure that the offer on the page actually matches the ad.

This sounds painfully obvious, but I've seen people spend real money sending people to the complete wrong website. Now, here you can see below the URL, Meta has shown something called parameters. If you're using UTMs, you can actually use that section. If you're a beginner, you don't really need to worry about this too much. The main thing that you're checking is is the website right and is the pixel actually working.

Now, once you click publish on this ad, you can then use duplicate to create the next ad. You want to keep it in the same ad set, then you want to change out the creative so you're testing a new angle, not accidentally launching the same ad twice. You may want to consider keeping the copy the same, but if it is a slightly different ad, you can change the copy here as well. The copy is definitely less important than the creative itself.

Now, you want to repeat this for the three to five creatives that you have. Now, one thing you might want to do is just go through all your settings, check everything one last time, and then you want to click publish. Metal actually go through and start to review the ads. Sometimes this can be quick, sometimes this can take a while. One thing that you might want to actually do is actually turn off the actual campaign so it's not spending initially as it's going through this review process.

This way, it's not going to start spending in the middle of the night when you're not actually awake and actually checking this, and you can wait for it to do its review process, and then as soon as you click the campaign to be back on, then it will start spending and you can monitor it throughout the day. The key check here is just make sure that you set up your budget properly. Don't spend $500 every single day or even 5,000 by adding an extra zero.

Now, if an ad gets rejected, don't panic, but remember, don't just keep resubmitting the same thing over and over. Read the reason, fix the actual issue, and if you genuinely think it's wrong, use the proper review process. You can even screenshot what it's telling you and put it into AI and give it the ad and ask it to fix it. Do not try to trick the system by using some weird spelling thing or trying to get around certain policies or even making a new ad account because one ad gets rejected cuz this is how people create much bigger problems that will stick with you probably for the rest of your life.

Once the campaign is spending, you You to know exactly what the account is telling you. So, let's talk about the first 24 to 72 hours. In the first day or two, the goal is not to panic. When you first publish a campaign, check the basic delivery signals. I want to know if a campaign is approved, active, spending, getting impressions, getting any clicks, sending people to the right landing page, and recording the proper events.

The simple version is this: Is the campaign allowed to run? Is it actually spending? And is the data coming back properly? No spend is generally not a creative problem. It's probably something to do with the billing, the audience size, or an account restriction, or some other delivery issue. To set up your ad account so you can actually read all of this, you want to go into this edit column section. You can click here and change modify columns, because the default columns are usually not enough.

For something like e-commerce, I want you to see the metrics that tell me the entire funnel. So, I want delivery, amount spent, impressions, reach, CPM, outbound clicks, outbound CTR, cost per outbound click, landing page views, add to carts, purchases, cost per purchase, purchase conversion value, and ROAS. If you really want to get fancy, you can create custom metrics like conversion rate and average order value. Save this as a preset and call it something like Davie's columns, or whatever you want to remember.

Now, this will allow you to go to an ad account and simply sort by amount spent, and you can now see the top creatives that are spending, and also the results that they're getting. Once you can see all of this after the first 72 hours, there's a few things that you want to be looking at. Impressions but no clicks usually points to the creative, or the offer, or the angle. Clicks but no landing page views might be the page speed, click quality, or tracking.

Landing page views but no add to carts might mean that they're looking at the page, the offer, the price, or the trust of the website, and not trusting it to add to cart. This could also mean that the product itself isn't that great. And then once purchases finally come through, the question becomes, is this actually profitable and is this product actually going to scale? Don't just stare at ROAS and panic. You move down the funnel, the delivery, all of these steps, and then you can actually diagnose exactly what you need to fix next.

Now, one trap that I see all the time is people editing too early. They get $10, get no sale, and they change the audience, spend another $10, change the creative, then change the budget, then change the objective. They change so many things. That's not what you want to do right now. The only change that I think you could possibly make is you may want to consider adding a few more creatives to the ad account. And to do this, all you need to do is simply click duplicate again and do the step-by-step that we did before by adding a new creative using that manual upload.

Now, this may reset some of the learning, but as a beginner, the more creatives you can put in, probably the better. Now, as you can see in this account where there is spend, you can see this return on ad spend metric, which is basically if I spend $1, how many dollars do I get back? Once you start getting purchases and managing budget on a daily basis, this is one of the main metrics that you'll use. If you're confused about what you should actually be targeting for this metric, you want to do this process.

You can simply go to Google Sheets, use this Gemini extension, and say, "Create an e-commerce profit calculator. Let me enter the sale price, average order value, product cost per unit, inbound freight, packaging, pick and pack, courier or shipping costs, payment processing fees, discounts, and any other variable costs that I might actually encounter to help me calculate gross profit before ads, as well as my break-even CPA and break-even ROAS." You can also tell it that you want to target a 20% net profit and the target ROAS to achieve 20% net profit.

Then it will produce a calculator that you can actually understand. So, in short, now that we've got this report, we can see that we need to be targeting this return on ad spend to create a 20% profit for our business. So, running Facebook ads is as simple as this. You wake up in the morning and you check this return on ad spend column in your ad account. If it is underneath the metric that you are targeting, then you may need to decrease the amount you are spending because the less you spend, the more efficient Facebook's actually going to be.

If you're smashing this metric, let's say you're getting a 10 return on ad spend and you're only targeting a three return on ad spend to be profitable, you may want to increase your spend to increase the amount of sales that you're actually getting. Let's say we have a target cost of $50 per purchase and a buying cost amount for $32, which is great in our ad account. Ad that has spent $150 with no purchase is probably going to be in trouble.

An ad that spent $15 with no purchase may just need more data. So, you might be inclined to actually go in and start turning off the ads that aren't actually performing. However, the way we've just set up Facebook ads is so simple and this is why I often say that you don't need a Facebook agency because all you need to do is actually just leave those ads in there because Facebook will probably just stop spending for those ads anyway and start allocating budget to your top creative.

This is why you'll often see one creative getting 80% of the ad spend in your account and all your job is as a Facebook media buyer running a business is keep introducing new creatives into this broad structure. Now, one caveat here is if you're a brand new ad account, you may want to make these optimization decisions of budgets cuz you might have a really good Sunday, but then the other days you might have zero sales.

So, you probably want to make these budget decisions by clicking this time filter up on the top right here and selecting the past 3 days and then judging is my return on ad spend profitable for those 3 days? If yes, I'm just going to increase my budget by 10, 20% not huge variance and then allow that to settle and see if you're still profitable. If you're getting no sales, you may need to go back and review your website.

You might need a mentor to go through and actually look at the offer, look at the website, spot if your creatives are actually enticing enough because this is the art in itself, but this is 90% of what running an e-commerce business actually is. So, this brings us to AI. How can AI help us with our Facebook media buying? The way that I see it, AI can either help analyze, help actually do, or help create across the Facebook advertising platform.

And I have four tools that I recommend for this. The first baby step is just using Chat GPT. What you can do is if any part of that process of what I just showed you was really confusing, just simply screenshot it, paste it into Chat GPT, tell it that it's an expert Facebook marketer, and ask it broad questions. This includes any other settings like the targeting options that I showed you, even how you're uploading the creatives.

But truthfully, this is very limited. The only time that I would use this is if I just get stuck with a setup question. The next two tools that I recommend is Manis and Triple Whale. They're both very different tools, but they have a very similar use case in being able to plug into your ad account and analyze all of the things without you having to do screenshots. If you want to use Triple Whale, all you need to do is go into the App Store and download Triple Whale, sync your store, and then you can use their Moby tool, which is basically a Chat GPT, but now it has all of the context from your business and your ad account so that you can even ask it structural questions.

You can even ask it about its creative. You can even ask things about what creative is driving the most sales for this particular product. You could even ask it to create new ad ideas based on what's winning. Now, Manis is a little bit more advanced because you're not going to instantly have it linked to Shopify and everything coming into that one place unless you set it up that way. But broad strokes, Manis has a lot of power.

It can create and deploy landing pages. It can do it pretty much everything that Codex and Claude can do, but the integration with Meta is really, really strong. And then we have the bucket of tools that allows you to create things. I highly recommend that you test out Higgsfield. You can create a random image just through prompt, then you can highlight it, replace it with your product, you can even turn it into a video, and run that ad on Facebook.

If you want to learn more about how to do these AI creatives, we have a full course on this in Daily Mentor. Click the link below.