how i made $50k from ig, diverse types of ads & deepdive business manager transcript

so I just flew back from Monaco I'm back right now here in my beautiful [ __ ] setup uh how I profited 50k L week through Instagram ads the reason why I'm making this video today is to show you exactly in depth sharing all the value and how I was capable of profiting 50k a week from Instagram ads specifically technically uh 27k from Instagram and 50k in total but the traffic Source allowed me to generate more attention from my content to be able to convert it right here the thing is I noticed something and I'm sure you did as well since sure watching my content but this really pisses me off because everything and everybody is talking about 50k months right now to the point in this amount doesn't even have the same conceptual impact anymore but nobody actually shares how to get there practically step by step I'm going to take you through the exact process that allow me to achieve and even surpass that goal specifically right getting to 27k through Instagram ads alone and making over $50,000 a month in cash collected in the last N9 days it is actually I'm recording this video a little bit later in the half uh it's the 19th of July right now um this is the money I specifically made from around the 2nd of July to the 11 or the 12th of July as you can see here this is one of the three days collected over 100k or almost 100K a that's around 27k USD uh the company to buy currently because yeah I'm actually building on another project right now it's going to be [ __ ] sick I'll let you guys know more about that on YouTube uh specifically because I'm going to build another YouTube Channel showing this and documenting this entire business so it's going to be interesting the the component specifically right for you to be able to get to understand this specific process you have to understand how to build the foundation of the company if you don't understand how to build the foundation of the company the acquisition Source the delivery and the structures and components that you leverage within your service or acquisition you cannot make it work you cannot make ads work when you are not clear in your ICP the person that you target your broad spectrum of really defining the pricing that you structure for the ICP and ideal client that you on board and want to get right because the Fulfillment only becomes a problem when you don't have your marketing message in line with what you sell and who you want to attract specifically the reason why I get the best results in the market is not only because I'm very good at delivering my results it's because I attract the client that specifically needs the pain that I'm solving okay as you can see here this is specific ad structure and this ad structure is something I'm going to explain you but it's very important to understand with this ad structure that there are two types of AD structures and I will be explaining you the structure that I leverage today within the ads manager the ad creative every single component of the ad for you to be able to get to understand how you can do the [ __ ] same after watching this video but there's also a growth engine I call this the growth engine right what is the structure allowing you to generate a lot of money specifically from a growth engine a funnel created with the purpose of acquiring cold traffic and converting warm traffic at the end of the specific funnel okay awareness PID ads email marketing content creation blogs you can create these aspects and you can leverage ads directly with these advertise advertisement strategies right engage a live webinar watching the vssl I've leveraged the vssl personally I'm building on a podcast right now retargeting ads I'm running retargeting ads pre-recorded masterer claw I haven't run these yet for myself I have run them for some of my clients as well as free challenges free challenges are probably one of the most powerful things because we leverage them within my funnel it will allow me to generate around 100 to 200 DMS specifically and I've profited over around 15 to 30k in like one two days from this specific structure because it's kind of like a push that you're leveraging the marketing right optin fill in this application register to watch download free sign up challenge you can leverage an opin process for you to be able to acquire the attention you acquire the users okay you want to get to understand physically scaling a me and physically and mentally scaling a business from 0 to 10 is a complete different thinking process than scaling a business from 10 to 100K okay the most important thing that you need to understand about building a brand and building a complete ad structure in which I'm going to explain you that in this video is by acquiring attention you want to acquire and you to collect attention so you own the attention so you can do when you have the influence over that data and when you have influence over data you can let the people make decisions because you are the authority from the right perspective okay convert deliver uh freebie right call to book Zoom call approve application uh retargeting ad retargeting ads are one of the most functional same as the follow-up sequence the follow-up SE is one of the most functional interactions that you can take because it will literally allow you to convert an already potential interested Prospect Okay the reason why Mo most people are not doing follow-ups is because they don't understand the potential return investment that it can make them right re follow-ups consistently with the same amount of new outreaches sent or new traffic acquired will be more effective and will generate you more money than the specific normal strategy that you're leveraging uh excite right uh click offer free present demo call close sign up through link sign up through demo call so this is specific ad structure that we're building on right now specifically for a couple of our clients as well as the ad strategy that I will be leveraging soon you will be hearing more soon about that as well because I will be making another YouTube video about that then low-end LTV mid-end LTV high-end LTV right what is the lifetime value of a customer and how does this structure work here I want you to listen up because this is going to be very important okay this will allow you to get clarity in your mind on how to run ads these are not the ads this is the in-depth information that you need to understand for before before you are even going to start to touch the ads manager okay low-end LTV mid-end LTV high-end LTV Mass direct ads cold what does that mean it's acquiring traffic on mass not being able to convert them all because the target audience you're targeting is very cold okay control funnel ads what is that type of AD structure it's an ad structure where you acquire warm leads it's a more defined ad structure with less friction but at at the same time a more streamlined process so it is literally filtering out more people through the entire funnel structure quality indirect ads hot leads that's also what I will be explaining in this video with an ads manager this is a strategy where you acquire attention based on a saying based on a script based on uh um how do you say that a leverage indicator where you basically acquire attention based on the person that you are based on the brand that you've built for yourself based on the following that you have created based on the social uh sociability social proof and credibility you have created for yourself and these ads are one of the most effective ads within this entire market and most people create the biggest return investment but most people cannot create these ads or cannot make these ads profitable because they don't have the specific components in line ready for the traffic to be observed and then convert it through the mechanisms closed fulfilled on right the average rose right 30-day cash uh 500 the average spend per customer is 500 the average spend per customer within a period of 30 days based on the mid end LTV will be 2.5k the highend LTV is 7.5k the reason why is because you have way less traffic but the quality of traffic is more controllable more influenceable and at the same time it will pay way more upfront because there are people that have cash up front Okay new clients with 100 day spend you will acquire around 25 to 50 clients with 100 day spend on the mid-end L LV it will be around 10 to 50 new clients right the high LTV will be around 5 to 10 so you can see within this specific structure based on the revenue you spent the same right but the average cost to acquire a customer is way more expensive based on the revenue generated and the profit made and this is where leverage comes comes into place let's say you acquire 25 to 50 by 100 spend 12.5 25k rev right but here it's 255 to 37.5 here it's 37.5 to even up to 75k cash with the same spend I spent around 2.5k on ads in the last 30 days and I generated over 27k in cash collected right specifically within that 9-day period from the ads and over 50k in these 9 days I said A week but it's around 9 days revenue is very fun but it's more important to understand the profit the reason why this is 50% profit margin is because the capacity of Labor needs to be increased because the capacity of traffic is increased when you acquire more attention you need more Setters you need more closers you need more client success managers you need need more attention and effort in your input to be able to fulfill for these 25 to 50 clients so what is going to happen you need to hire people is that wrong absolutely not right you create leverage at the same time but you want to have a lean team you want to have a high profit you don't want to have 17 people while making 25k a month because then your profit is 50% right at the same time here 70% or normally when you operating on 25 and you have more than five people in your team you're doing something wrong okay uh profit 70% over 25 to 37.5 so Leverage is being created from a perspective of complexity compared to sustainability compared to high leverage you make more and you keep more you you like you keep having more in your bank account because you don't need to pay your [ __ ] team like 50% right so complexity within this structure because it's lower Leverage sustainability within the middle Factor right LTV and then we have the high leverage Factor where it allows you to specifically and physically acquire more money with less input more leverage and higher profit okay time input optimal time input average time input minimal this is minimal time input this is like ultimate management you need to manage your entire team you need to manage your entire campaign you need to manage your entire funnel this is this is easy maintenance this is so extremely easy maintenance that it literally allows you to sustain this infrastructure for you to be able to profit over 150 200k before it starts to give complex and friction okay um traffic associated with converting mechanisms it's the source that allows you to skill the Unstoppable numbers mechanisms YouTube assets funnel Instagram subf funnel right direct contact plus nurture offer reinforcement the way you leverage your offer in the marketing and the perspective that you give people is literally what allows you to attract certain people so when you attract certain people based on the way you stated and reinforce your offer you will get certain sales calls dependent on the quality of it's going to be that means that you can go wrong here within this structure because when your messaging is wrong you can acquire the wrong data Maybe you taking the action to fire one of your Setters knowing that your Setter is potentially not even bad but the data the quality of the leads is bad right so Data Tracking is important within this aspect right direct audience feedback you want to get direct audience feedback I was on a call this morning with one of my clients and I told them exactly yo listen what do you like what don't you like what do you think can be improved all that stuff I do that every single week I've done that every single week for the last four months every single week and the reason why is because I want my product not to become 20% better than the top two so I'm at top one not 20% I want this to be number five four three two and then mine is up there up there in the sky nobody can compete and the only way I can do that is by Gathering data and optimizing consistently okay once you have these you can start running your ad campaign where advertise right how do we actually advertise how do we make sure that people that we target are interested in the things that we solve and in the problems that we solve the the the acquisition that we leverage and the things that we do because people are have too many options the reason why unclarity is being created in your mind right now the reason why you're watching this video is still after a couple [ __ ] like 13 14 12 minutes is because you are unclear about a certain solution and unclarity is being created when too many options are being presented right you will never get unclear when you don't have 100 people making YouTube videos about ads right now in the last 10 years there's so many solutions presented on YouTube that you literally get confused about what you need to do and how you need to create certain stuff and that is why from now I want you to listen to one person that could be me if you don't like me click off this video right now and watch somebody else completely fine I respect that completely but if you do like me then only watch my videos and don't watch anybody else videos because you're going to get confused because that person has different paradigms that person has a different thinking process based on his experience look at this look at it from this perspective the way you can choose the person that you want to look at is if that person is in a situation where you want to be at if you don't like to be in my situation right now with the money I make with the clients I have with the leverage I have with the brand I have with the way I travel don't watch me doesn't make any sense because you'll never get there because you don't even want to get there fair so familiarity right very [ __ ] important minimum advertisement budget and targeted ICP so when you understand your Audio customer profile when you have budget to invest and when you understand how to Target familiar people within a specific uh ad budget streamline process you know exactly who to Target why to Target these people and how to structure targeting okay get your ta right to see it get your target audience to see it um you can Target avadar H income gender Etc right target a lookalike audience so to your current clients already and I'm going to show you this all in a bit but the way you can structure this is so extremely powerful because Facebook and meta is so powerful in gathering data and making decisions bed on the data that they can literally Target a similar person right compared to the people that you speak to that you listen to that you are chatting with that you are booking and calls of like it's absolutely phenomenal it's insane okay broad advertis uh broad advertising Spectrum right custom you can Target a custom audience this acquires more budget because it acquires more testing more testing means more budget but more testing means being able to Define exactly what works and what doesn't work so when your current lookalike audience isn't specifically like isn't specifically set right isn't specifically what you need then don't leverage that because you're going to waste your money on the wrong people okay how do you create a good ad how do you create a good ad creative that is what I will show you very soon here down there but it's very important to understand the main components out of it right outcome duration percentage let me go to my Instagram right now I'll show you so I have created these specific as you can see here this my Instagram right you see all these ads I'm running these ads and boosting these PS with have a specific strategy in the backend but the reason this one is not approved this one they're running around five of them this one is running uh this one is running not anymore uh this one is currently boosting the reason why these ads are consistently running is for me to acquire more attention convert them leverage them watch let them see my content my YouTube content and then boom it goes from zero to 100 right that is exactly the reason why I was able to create a 9x row as of my ads currently and why I will be creating over a 20x Ras in the upcoming two weeks easily because we have over 30 sales calls lined up for people to be able to work with me oneone in the upcoming one and a half week and I don't need to do anything for that because the converting mechanisms the funnel is converting it automatically right so outcome is very important what is the expected outcome that people want have I thought that through descripting within this specific structure no but you got to get to understand the structure because I know how to speak I've been on YouTube for over one and a half year for around over a year one and a half year total and I know what works and what doesn't work and how to create high converting ads but I also know that I have a brand that converts automatically so my ad isn't perfect then I still know that people will convert and it will sorts out de attention to quity attention the right way already right duration so what is the duration of the the the type of solution that you can provide I'm not with duration I'm not meaning duration of the ad right I'm meaning what is the solution that you can present and can print in people's mind within 30 seconds for them to realize what they get and what they don't get does that mean that you need to present them your entire offer your entire delivery structure no absolutely not but you need to print certain things in people's minds for them to realize for them to be able to take action on clicking on going to Instagram profile or messaging this person going to your profile to take an action you want to trigger people triggering is so extremely [ __ ] important the only skill I mastered in the last year is being able to get influen over other people being able to trigger people and making sure that they can take actions after they're triggered okay if I understand these three components I'm going to be a billionaire that's a fact that's it's physically impossible to not become a billionaire when you can trigger people when you have influence over people and when you can let them make a certain action it's physically impossible right so that is one of the most important things get a permission to contact them email phone uh that is very very indirect uh sorry direct DMS indirect direct you can leverage this uh for you to be able to get a DM specifically and follow her right indirect this is very sustainable when you have a personal brand uh I have one of my clients Braden actually let me see if I can see that here I have a [ __ ] ton of client results you can scroll through all of them but one of my clients Bren yesterday Set uh he's in real trishe he said uh 18K Cash 1 month ago zero in his bank money driven decisions boom 18K cash collected in just over one month I have an 8K client deal waiting for me Thursday and 5K on Sunday it's today it's Friday so we already closed that person so he's in I think Braden DM me is on 26 now but let's say he's on 18 whatever 18 in the first month ever starting and the reason why he was capable of doing that is because he got clown results is because we understand how to build the Fulfillment it's because he understand how to acquire attention he booked 18 calls in a single week uh you can see all that [ __ ] if you go through here I'm not going to do that right now but you can figure that out yourself okay get a permission to contact them so we've just talked about these factors right what do you want for you to be able to print attention and you need to figure out what suits you based on your branding image right if you have a good brand follower indirect ads perfectly it's exactly what I do right I get followers I get people to DM me and I get a lot of [ __ ] messages I get a lot of story views right now it's on 1300 and that's around consistently look at the conversion guys look how [ __ ] how many people love me the conversion from a 1,345 to 289 is literally a conversion of 90 [ __ ] 6% it's ridiculous it's absolutely phenomenal the average conversion from the first to the last one is normally 60 UH 60 is low 75% my conversion is 95 plus% the reason why is because this is this is a joke this is a joke whatever you guys it's fine i' like to drink raw milk right um went to the grocery store yesterday I'm back in the Netherlands right now and just bought myself some [ __ ] T of groceries raw milk [ __ ] steak [ __ ] good stuff like good stuff so it's going to be it's going to be [ __ ] nice DM closes uh DM Clos a person yesterday like randomly somebody dm' me like the YouTube videos that he saw and just shoot me a message yo Nick I want us to get started okay cool then just pay he paid we get ready and we got started we got we did the onboarding this morning he doing good so um let's get back to this I'm getting off C right um ad campaign how does that specifically work so leap flow is where things get really fun by this point right you have consistently quality flow of people already uh being familiar with your offer and that's exactly what I just told you about right this is a screenshot of my specific ad structure but but let me show you the ads manager okay so when we go here we go to the ads manager as you can see here we have the ads manager specifically so what we do is I started running ads these ads on the 15 18 to the 19th is it today as you can see here the total spend is 10.5 AED that's around 2 it's around 3K USD spend I get after running ads for over a [ __ ] month a link per click for under [ __ ] 20 cents I get a link per click for under 20 cents nobody in the market is physically capable of getting this maybe in the first two three days because the ad is starting up but not for over a [ __ ] month I get a qualified follower for around 3 to 350 USD per follower this is physically ridiculous this is insane if I have 3.5k $3.5 per follower let's say I get 10 followers let let's say I get 10 conversations going that means one close let's say I close one and I close that one person for 5K for example that means it's 5K made $35 spent does that mean this is going to happen naturally within a structure like this within a funnel no because there will people be unqualified some people don't react maybe your booking rate is not always 20% or 30% or 10% whatever the [ __ ] you know there are so many things that could happen within this structure for you not to be able to make that money and that's exactly why I will be explaining you this structure because this is exactly what happened right but it's important to understand within ads manager what the data is I like [ __ ] data Facebook is literally telling me yo Nick your ad is high highly performing and even if you spend more it is probably like a good [ __ ] ad of them because they want me to spend more but you know [ __ ] them I'll spend more than enough at least I get a big enough return investment because I can physically not handle more clients and that is the reason why I'm not spending more on ads I can spend 50k on ads literally physically I can spend 50k on ads right now and I can make 500k back probably if I run direct ads indirect indirect ads combination with my ad structure but I don't want that I don't want that because I want to work with high value clients I want to work with people that want to work with me I want to work with people that understand the importance of Leverage and that understand the importance of optimizing for speak communicating well for them to be able to get results fast and that's why I get the best results in the market it's not only because of my fulfillment as I already told you right but the most important thing to understand about these ads is that they are there is a complete structure behind running these ads when it comes down to the targeting specifically when it comes down to specifically the Le qual the quality of the leite flow the creative the campaign the targeting all these components are so important to understand and this is what I will be showing you if you DM me the word ads dog on Instagram right if you if you DM me the word ads dog I'll make sure I'll make a complete video a complete loom video in depthly going over this specific ad structure here right the targeting the creative how to Target these people how I structure my creative how to skill the ads how to budget the ads how to make sure that you have the right interests right you need to make if your interests are not right you will get not 86 ad per [ __ ] link click but you'll get 5.6 ad per link click and that's [ __ ] that's ass right because the amount of money that I spent to get a link click and to get a follower and to get a sale is ridiculous right and the point is then ask yourself why is your row as nine it's because people are not converted yet I have more sales class coming up so more people would convert and will convert in upcoming weeks that's why a follower growth strategy ad takes time to convert and please understand that okay um specifically here so when we spent I spent 2.8 so 2.8 is around 10.5 okay as you can see then we have lead flow right this is how Coca-Cola works this is now I want you to really listen because this is going to be important so Coca-Cola when you think about Coca-Cola you think about red you think about white you think about a [ __ ] can you know that type of stuff coca colola markets through the entire world you you target a specific audience but when you can print an image in people people's mind same as McDonald's same as Apple every single time you think about somebody having a Samsung you think that person is a geek imagine that imagine how crazy that marketing is from Apple every single time you see somebody with a [ __ ] Samsung or something in his hands you think that person is a geek unconsciously you think that that is because of marketing that is so [ __ ] smartly implemented within the market right now it gives Apple an insane advantage and this is what the marketing strategy I leverage in my marketing why do you think if you go to my channel you see a lot of blue why do you see a lot of blue here why do you see a lot of green here why do you see a lot of blue green and yellow because it's summer look the Texs boom white and blue uh white and yellow the background blue the grass green green Green my profile picture yellow blue and green there is a thinking pre process behind my entire marketing structure yellow blue green it it's I'm thinking things through guys there is another level of marketing behind what I do it's not just some [ __ ] right this is why this is important yellow blue green black you know it's dark but whatever you know what I'm talking about right guys there is a complete thinking process behind my marketing structure you guys like most people cannot even capitalize the understanding of how to actually run proper marketing they think it's running ads it's they think it's running acquisition and that's the Baseline but I think about every single color that I put on my Ig I think about the way I talk I think about in the the the speed of me talking I I think about so many things in which allow in which it allows people to convert like manual by just watching my YouTube videos or automatically basically when they watch my YouTube videos from my perspective manually it's physically ridiculous how this works Coca-Cola you right so every single time you think about Coca-Cola you think about K you think about red you think about that one girl you know in the poster you guys know like that like 1886 poster you know it's [ __ ] insane it's ridiculous lead flow this is where things get Fun by this point you have consistent quality LEF flow of people familiar being familiar with your offer engage ads attention from your IDE audience quality of Le fall so what happens what is the data we spend 2.8k on thats 541 followers 170 combos okay 77 qualified combos so the qualified combos is different compared to the combos 21 book calls 15 quality calls 12 showups five close 27k cash in the last nine days or actually from the 2 to the 11 whatever you know as you can see here this are 3 days 30k 40K this is [ __ ] 10K days okay so that is important there's a reason why the structure works the me ads doc on IG Nick setting and I'll shoot over the entire video breaking down the exact ad strategy and optimization process with targeting creative campaign Etc I want you to do that right now I'm going to make a CDA on Instagram because I'm going to send you a complete Loom with in-depth structures on exactly how to make these specific ads indirect ads direct ads funnel structure ads growth ads um 10x row ads that's the way I call them they're sick they're sick they're going to make you a lot of money okay so guys this takes time okay understand that this takes time to moner because it's not a component of only running ads it's a component of dialing in your messaging it's a component of understanding who to Target it's a component of figuring out data based on who your ICP is and how to speak to that person I have I would say I have around 40 to 70 documents on my computer filled with 20 to 40 pages every single doc I maybe need make a YouTube video about this but about every single doc with streamlined data on who I targeted in gen who I targeted in February what my [ __ ] Revenue was for that month what my profit was who I hired who I spoke to why did why I made that kind of money how many calls I had who did show up who did not show up who was a [ __ ] annoying person on the call who didn't what type of person did convert what person didn't data is key without data you can't succeed in life okay the new business I'm building right now I'm going to tell you more about that soon needs [ __ ] data without data within that business model boom Next Level I'm going to tell you one thing soon you will be able to [ __ ] spend 300 bucks and get 30 qualified booked sales calls giving you a return investment of 20 to 50 a with the specific business I built I'll let you know it's a complete different business it's not in a Consulting game uh this takes time but once you make it perfect if you're ready to start seeing good results with your ads run it directly or indirect with a sales funnel then you can physically click click the right buttons right now on your mouse to book in a call with me in the link in the description okay I hope this was very useful and helpful for you I appreciate your time I'll see you next time uh last thing I want to talk about guys for the people that are still here enjoy your summer because um I've been to Monaco I've been to a couple countries recently and it has given me a huge return investment for the connections that I make I currently have uh yeah you're probably going to know the business model that I'm going to run when I tell you to people that I work with so I cannot say that but I met all these people and that is the reason why I'm starting this new company the reason why I make so much money is because I get a lot of referrals from people talking about me the reason why I make more money is because I let networking is key start start to go out there don't be there where you at right now start doing [ __ ] okay when you do [ __ ] you reproduce [ __ ] you get [ __ ] and you can encounter and [ __ ] experience life take courage and actions that you take and [ __ ] profit from it because life is way too beautiful right to just sit in a in a [ __ ] like room like this you know I like this room because it gives me Focus but you guys know what I'm talking about like just get some focus in get some focus in focus on the [ __ ] ads make this [ __ ] work make sure that you profit highly from this so you can making money online isn't complicated at all there's so many opportunities in front of you if you can physically not make it work in the market you live in right now in the upcoming 3 years it's your fault you're actually dumb like you're actually just [ __ ] probably because there are too many opportunities too many actions to take too many people to meet take action okay uh send me the word IG uh ads doc on Instagram I'll make sure I'll send this to you when you want to work with me one onone specifically with me for six months straight shoot me a message on Instagram and then we'll talk about it