Starting a new SMMA from scratch (full breakdown) transcript

so I'm going to jump straight into this YouTube video because this is going to be the most important video that you've ever seen on my entire Channel I'm not joking so back in 2023 I tried to sell High ticket online services for the very first time I didn't know what I was doing I didn't had a following I was scared as hell I had imposter syndrome I didn't like being on camera I didn't even had a funnel that worked properly now what I'm going to do in today's video is break down the exact step-by-step process of how it was able to get my first 25 plus High ticket clients and skill past 100K a month within under 7 months so if you can to even focus for more than 2 minutes you might as well click off the video in fact I can guarantee I can absolutely guarantee that this will become the most profitable video that you've ever seen I don't need you to buy my [ __ ] I don't need you to pay me a single dime all I want you to do is sit down watch this video till the end and I can guarantee you will succeed 205k selling online high ticket services in the first seven months starting from complete scratch okay the opportunity that there is right now in the online Market is enormous it's absolutely crazy if you don't take advantage of this selling High ticket services online within any single Niche you're actually stupid you're actually stupid you just don't want to make money if you have less than 300,000 in your bank account right now after tax it it's an obligation for you to watch this video I don't give you the permission to click off right now right because this video is free and I give you the step-by-step process of how you will be able to get 300K in your bank account extremely fast because it's simple because after this video you can immediately take complete action and you understand exactly what to do okay I started as an appointment cter a year and four months ago I did that for 30 days and I quit I quit immediately I realized [ __ ] this [ __ ] I made good money I made five six 7K cash collected per month and I said I'm going to quit I was the main person that made sure that the business was a driven system I was the only person that allowed that business to run consistently while there was a lot of money coming in and I saw an opportunity in Market I saw a gap in the market and I realized okay wait why should I do it for this person make $7,000 a month if I just do this for myself what if I can build a solution around employment setting myself right create the demand that is already there of course in the market for me to be able to build a solution create the Supply right give every single person every single entrepreneur every single business owner within a specific Niche the solution that they need and that's exactly what I did and at that point I started charging people money because my first client I did that for completely free I got an insane testimonial I started my appointments inting Legion agency I did pay that an outbound insane testimonial when I saw the Gap in the market I realized okay I'm actually stupid right now if I don't take this opportunity because it is about three things right it's about supply and demand right every single person needed my solution at that specific time so there's a gap in the market on based on the Supply right there's no Supply and I saw the Gap in the market and I realized okay I'm actually stupid right now if I don't pursue this if I don't follow and bring this solution through the market right now it's exactly what I did I charged nothing for my first client got an insane testimonial and then I started charging 4K after that I started charging 7K right a percentage as well I made 205k cash collected in seven months starting from scratch and around half of that uh 100K was literally in the 7 month I skilled to $100,000 cash collected in the 7 month I got a couple wire transfers as well uh so it was like 90k USD collected through stripe okay that is an average of $30,000 an average of $30,000 within 7 months starting from scratch the expenses renley Zoom sapier team a fulfillment operator and a growth specialist the profit margin was 85% and this is very interesting and you're asking yourself yo Nick how the [ __ ] can I do the same that's exactly what we will be explaining you in this video I can tell you right now that nobody ever shares this stuff online because they are scared that they provide too much value okay YouTube stats I had 877 subscribers after I made the 205k cash collected okay this is as you can see from the 1st of January to the 30th of September I had total of 1.5k people within my audience I posted six times uh a month on YouTube content assets no email list no other social audience no friends that boosted me I literally started my account September 2022 and I started posting by the end of December and the reason why is because when you leverage a combination of content assets and outbound you will be able to succeed fast the thing that I want you to do right now is pause this video go to the comments and explain why you want to scale from 0 to 10K maybe you're already doing 20K from 20 to 100K and the best comment wins the best comment I will be reaching out to you on your Instagram and I'll make sure that we going to sit an entire day for us to be able to structure the acquisition search you the offers seure the models secture the entire backend process for us to be able to get you to at least your goal in the upcoming months completely for free back to the process when I started I started with outbound specifically I hired a VA this was literally the 1 of February when I quit my job I immediately recognized an opportunity I took that opportunity I made a game plan for that opportunity and the first thing I ever did was hiring another person for me to be able to create leverage delegate a certain system so that was automated into first place does that does did I knew how to [ __ ] hire people absolutely not how do you know and how can you learn to hire people how can you learn to manage people how can you learn to delegate stuff and become a good leader the only way you can do that is by hiring people like the only way you can build a good product is by enrolling people is by getting clients you cannot build a [ __ ] great offer out of th air okay I hired a a player VA onlinejobs.ph 69 a month make a job post exactly what you see here I made a plan a structure and this is something that I want to give you guys as well this is an absolute an an insane structure of how to hire a growth Specialist or virtual assistant and the entire process that you could follow for you to be able to achieve that talent and get that Talent fast and make sure that the talent is optimized extremely fast for you to become profitable fast find Talent that's exactly how I did it this way for example with VA right uh the process is find a platform do a job post qualify that person onboard it train it and manage it when it comes down to training you need to have an entire outbound strategy for you to be able to get to understand okay how to actually train a specific person how to make sure that the outbound process you're leveraging actually [ __ ] works I can give this to you guys as well uh question and answers how do you actually objection handle how do you have proper conversations don't make it like a robotic conversation have a natural conversation with people but still qualify people still leverage your personal value within that conversation and still make sure that you have the highest booking rate ever right instead of having a 2% booking rate you can have a [ __ ] 20% booking rate okay messaging workflow this is the entire messaging workflow that I personally leverage and this is literally what I did a year ago when I made and built my company okay following up uh is very important as well when you don't leverage follow-ups you're actually stupid the revenue that I make from the 205k that you see right here right here I think personally that around 30,000 from that that was from follow-ups okay so you're actually stupid if you don't leverage that as you can see here you have the operating procedure you have that structure you have the plan created you have found a talent what do you do at that point right you go through these steps very important if you skip that you won't be even able to get people to this point right the right platform what I told you you will be able to manage them and train them training and managing Talent is something that is um I would not say complicated to do but it takes time for you to understand how to manage people people properly it takes time for you to make sure that you understand how to find the right process to train people the correct way does that mean it's bad not really this is something that I figured out after like 8 to 10 weeks this is not something that I figured out from the start and that is the reason why I scale from 10 to 20 to 30k whatever you know like I was doing consistent 30k months from one or the other month I scaled from 23k to 83k cash collected in Euros in one single month okay um as can see here follow-up system appointment setting tracking sheet messaging workl on outbound strategy this is exactly what I had I leverage exactly these plus the most important thing and the most important process is that you sync the system you want to make sure that every single process is in line with each other Setter Beck and team so as you can see here I was talking about okay a fulfillment operator a growth specialist they were communicating with each other every single day and I was managing them every single day because we wanted the company we want the company to succeed so how are you willing to have proper uh Pro proper processes in place proper systems in place proper goals in place and visions and missions in place if you are not communicating with your team like it's stupid okay um set hiring a player growth specialist Setters Etc team and preset up process when you have a Setter in place when you have a back and team in systems and automations specifically for this one process that I leverage myself because I run this entire structure not with a done for you offer not with an old agency model done for you offer I did a combination of the done for you and the done with you model that is the reason why I hit this amount of money in such a short time who which person do you see scale to [ __ ] 200k in cash right within seven months collecting 200k in seven months that's an average of 30k that runs an old agency model people that buy an agency course from these guys and gurus in the market BR they never even get to 7K maybe they get two clients that pay them 2K retainer but their clients are [ __ ] high expectations High guarantees high like [ __ ] contracts it's complicated to deliver you don't want that you want efficiency you want to have and to let things be simple right Simplicity is the thing that scals you don't want to over complicate things so why running that model if you can do it in a way better way and this is what I did from scratch right you're actually the most stupid person if you start an old agency model with a retainer that's the most most stupid thing ever nobody ever does that anymore right now maybe some people sell courses about it don't buy it that's the most stupid thing that you can ever do in your entire life right you want to build the right foundation for your business let me explain you this if you built a house on scent do you think it's going to sustain for a long time not really so if you want to build a house on a proper Foundation you don't only need to build that Foundation First you also need to scrap that other house first right so it's it's it's about a trauma right when you get a trauma in life guess what happens it's it's not about it's not about like finding a solution it's about processing that trauma first and then finding a solution so it's double up it's double problem okay and that is why I want you to build a proper team in the first place that is why I want you to build proper systems in the first place that is why I want you to understand that this stuff is extremely important and same stuff here right people think yo Nick started an appointment setting Legion agency I need to do that right now maybe you could but is it the right timing for you to do that right now you can go in a complete different Niche and do leg gen as well completely fine maybe that works better for you right now maybe you make 200k with that right now don't be stupid follow my thinking process follow my Frameworks make sure that you have your own mind active that your your own brain can think when you follow exactly what I did a year ago maybe you won't succeed right now because it's not the right timing maybe the Supply right now is extremely high and the demand is low you don't know so figure out what you want yourself right the reason why my clients are absolutely crushing it as you can see here these guys are making big money bro like 7.5k deals 10K in a day 15K in 7 Days 10K cash 21k collected 18K deal all these this is not monthly like you thought this is monthly but this is not per month this is per day or per week Max Okay the reason why is because they understand exactly how to operate how to move themselves into the right markets how to leverage the right acquisition leverage a scalable model they're not stupid they understand that they need to listen to me for them to be able to succeed and that's what they do that's the reason why I skill people from 0 to 10K in 2 to four weeks why I skill people from 0 to 50K in 3 to four months why I skill people from 20 to 100K in [ __ ] two months right and that is why this process is so extremely important but there's absolutely one thing that you cannot miss if you miss this all this stuff won't work this literally won't work the only reason why I personally succeeded at May 205k it's not because I can attract attention all the time it is because I understand how to nurture and convert attention and that is what I did with my content assets you guys know and a lot of you guys are watching my YouTube for a very long time so you know exactly how long I'm making YouTube videos for right and the reason why I do that for such a long time and the reason why I succeeded is purely because people [ __ ] love me you know like the reason why people buy an offer is because of me most of the time and because of my solution my solution is absolutely amazing and maybe you guys like me as well hey you know maybe a little bit come on like you guys like me you guys love me I love you guys come on like it's it's a good interaction it's a good relationship right so that is absolutely amazing and that is why this process works so effectively you will never sell an offer if the individual doesn't leverage emotion within the process why do you think all these um old model agencies are [ __ ] stuck at 10K month it's because they cannot scale past that because they cannot leverage acquisition the right way they don't have converting assets they don't have a personal brand every single person should have a a personal brand no matter if you're helping lawyers with Legion could be fine don't worry about it but leverage the right model and leverage your personal brand does it need to look like my brand it doesn't need to look like yo I'm in Dubai I'm in Cape Town I'm [ __ ] balling absolutely not you don't need to right you can have a very professional personal brand but at least have one and I'm not saying you need to Poe reals every day I'm not saying you need to make YouTube videos about yourself but at least create content assets and have general information and specific information on a social platform so people can get to understand who you really are okay outbound campaign plus VA daily eyeballs um that's purely 100% sales it sucks right it's a negative sales structure but when you leverage content assets for 70% and you leverage sales to convert to drag people over the line people already standing front the line you only have to take their hand and drag them over the line with your sales you don't even need to be good at sales because your content assets are doing everything for you high closing rate better clients paid in fo the reason why Andrew right here closed a [ __ ] 18K deal made 21k in a week Alias collected 10K Felix 15K in 7 days because they have the right process right they only pay in full clients they get amazing clients they get insane fulfillment so they get right it's it's a it's a process better clients better fulfillment easier fulfillment better testimonials better marketing it compounds why don't you want to have that efficiency when your business content assets is the central Hub I got my first 7K pain in food from YouTube right now make multiple five figures at minimum per video the the video that generated me most amount of money was 45k Cash collected completely organically from the video I think I made 99% of my 99% of the people that enrolled and that I work with right currently in the past are people that watch my YouTube videos okay the most insane action step you can take right now is getting into my mind and follow the steps that I've been able to take do the same only look at current market situation as I said don't be so extremely stupid think for yourself okay the problem with old agencies is specifically this and the way you want to position yourself in the market the goal that you want to create for the future is you want to be the selling point don't rely on offers look at Alex rosi look at Gran Cardone look at Iman GSI look at me look at other people in the market we all have a brand a personal brand the reason why people buy is because of us it's not specifically because of our offer I can guarantee if I would sell a cupcake right now a cup Cupcake course that there is a percentage of the people that would buy trust trust okay creates flexibility in your own demand it gives you complete leverage why not building an audience first think about this right when you create an audience first I'm not even talking about posting every single day I'm just talking about creating a platform where people can see your face even if you even have one or two or three photos on your Instagram you have a clear bio that's good enough why do you think I hang around with amazing people in Dubai in Cape Town in Bali anywhere in the world it's because I understand how to network and because I have a personal brand that allows me to connect to these people extremely quick and that is why the first impression is so extremely important no matter no matter if I close a client in Dubai in person right no matter if I have an interaction with you right now through YouTube no matter if I have an interaction with somebody in a sales call it is so extremely important the way you present yourself the most insane action step is getting into my mind of what I just told you right obtain attention open the door to Niche important users engage and nurture these users boundless returns at that point when you obtain attention of what I'm doing right now within this content asset what you need to do as well no matter if you run paid ads this has nothing to do with running a person Brand This has purely to do with the fact of obtaining attention Okay obtain attention you can run ads you can do outbound you can let a VA do the entire process for you can delegate it you can [ __ ] do referrals you can like stand on a table in the middle of Amsterdam and scream you get attention as well you know like it doesn't [ __ ] matter open the door for Niche important users so only open the door for potential prospects only open the door for people that could potentially be interested in the solution that you bring to to the market so they can benefit from it specifically and they can solve their problems Through Your solution okay that's exactly what I'm doing do you think girls that like makeup would watch my video right now if you do you're actually the legend like it it would be actually sick but for example right absolutely not so engage nurture these users with content assets with the videos I'm creating right now I'm providing absolute disgusting insane value because I know that it will help you within your situation and guess what happens when I solve your problem for free a new problem will appear here wait who was that specific person a month ago that helped me solve my problem wait that was Nick setting I think I should go to him logic logic it makes so much [ __ ] sense and that is the reason why you should help people solve their problems for free so when they get a very complicated problem that that appears within their situation the first person they're going to go to it's going to be you okay and at that point you have boundless returns you have unlimited people you have access to unlimit attention so you will be able to nurture that all the time business is all about creating a system it's about creating a compounding effect it's about creating a a Snowball Effect right and when that happens you have made it in life you can literally gather insane testimonials case studies social proof why do you think my entire Instagram is full of client results it's full of people succeeding it's because when people like me when people like my offer and I have the soci should prove that my offer works there's literally no reason for them not to buy they will buy and that is the reason why I make 25k a day that is the reason why I make over far over 100k a month right you can charge Millions for Consulting information coaching whatever and this is the most interesting thing when you don't know if you're ready for that specific process yet cool just start an agency structure or maybe a Consulting structure with a done with you plus partly done for your structure completely fine otherwise when you feel like you're ready listen to this very [ __ ] important let's say you're [ __ ] good at golf you're insanely good you're a 10 right and somebody else is not good at golf you're one this guy can of course start can learn other people how to play golf but let's say You' have played golf for 12 times you're good you're decent you're not amazing but you're good you're at this level you're a three guess what's going to happen you can learn this person how to play golf because let's say you are a couple steps ahead of other people you can get them to your point because they don't know what they don't know so they don't know how far you can get them because they don't even know all this above here EX exist yet so keep in mind that everything that people don't know is something that they don't know so they just don't know so you can't get them to anywhere they don't know where they will get to maybe they perceive this as absolutely insane value increase but they don't even know their full potential yet so that is my entire Point people don't know what they don't know so then get them to a certain point maybe whenever they are here in the middle they create insane opport unities they get insane insights insane knowledge and information that will allow to get them to hear look how much you have helped that person and that is why this is such an interesting model and why does this so extremely [ __ ] important okay build a scalable done for you offer not the old way sell the implementation in a scalable way build a done with you offer with a strong marketing message a program selling systems leverage Consulting to give information one-on-one mentorship courses right systems time and delegating that is the way you can deliver an offer you can leverage and you can sell systems you can sell your time or you can sell uh a system as well but then in a way that you delegate it to other people very [ __ ] important that's the reason why all my clients [ __ ] succeed and if you want to know more about what I do just book in a call in the description but acquisition first the most important thing you want to leverage acquisition all the time be before [ __ ] building a fulfillment bro nobody gives a [ __ ] about fulfillment in the start when you didn't make 20K online yet you're not going to figure out yo how do I build a gr product you're not going to think about that that's completely stupid right now I want to dive into the 10 biggest lessons that I've learned in this entire period for me to be able to succeed so extremely fast and the way you can succeed even faster for you to be able to prevent the problems that I've had lessons I learned what I would do to get 205k in my bank right now ASAP okay things I would do differently compared to when I started so you don't have the same problems that I've had okay you can never build an audience early enough the faster you start the more you will make trust me on this one I met amazing people because of my personal brand I got access to in networking opportunities because of my personal brand I made a big percentage of my Revenue because I had a personal brand if you don't know what to post listen I'll tell you this is very important okay if you are 35 years old and you help Realtors with Legion you have a and you should have a complete different personal brand then if you're 18 and you consult people on acquisition right I have different type of clients but make sure that your personal brand is based on you ask yourself this question who am I actually it's a weird question but who who are you how do you want people to see you what are the values that your personal what what what are the values that your personal brand needs to have the more value you bring to the market the more you will make the only reason why I'm alive within this Market the only reason why I popped off as a what is it I was a year ago was a 19 years old as a 19-year-old making a [ __ ] ton of money online is because I I give every single [ __ ] system away for free bro I'm not scared to give [ __ ] for free that is the only reason why I succeed one of the biggest factors of getting quick wins was leveraging all the know and information that I had deep down in my heart and that is the reason why people listen that is the reason why people always say yo Nick you don't sound like a guru you want to provide actual value you want to actually help people easy it's not complicated right it's not complicated lesson three very [ __ ] important focusing on the most unimportant tasks was one of the biggest mistakes I made the biggest mistake I made I would made I would have made 600k within SE within seven months from scratch if I focused on money-driven decisions okay and you are probably the most insanely stupid person if you focus on building a great product before you've made 20K for stripe has processed 20 30 10K you shouldn't be thinking about building a great product that's the most stupid thing that you can do it's about timing you need to understand what you need to do at the right time the reason why my clients skill fast why they get results fast because they do money-driven decisions fast because I learn them how to do that right we are on a one-onone call we see okay how can we leverage acquisition ASAP for you to be able to get clients ASAP you don't even have a single clue if anything that you do is good at any time right it's very simple this is the most easiest way to find a profitable market and Niche ask yourself this question when you're running an Ecom agency and you help other brand Ecom Brands scale let's say these Ecom brands are selling [ __ ] products like toothbrushes do you think that will sustain what for Value what for effect does that have on Humanity does it have a positive effect I don't really think so right maybe maybe the product will be broken in a month from now so will it be a long long-term sustainable Market absolutely not right when a market doesn't have a Clear Vision for the long term don't even go into it it's like going into a relationship and and like let's say you don't want to marry a girl like why why would you go into a relationship doesn't make sense like it just doesn't make sense right like it's the same thing why would you go into a niche if you think yo this nich is going to be broken in a month from now doesn't make [ __ ] sense so ask yourself the question what is the purpose of the market what is the purp purpose of the niche I'm operating in and what is the long-term sustainability of that market this was a very important one let's go to Five building a sustainable offer from the start is absolutely priority if the foundation isn't built right you will feel guaranteed what I said in the beginning right validating your knowledge and success before anything don't get stuck building stupid offers don't be stupid just think clearly and set the foundation of your your own personal situation of your business situation of your relationship and your your whatever situation right why would you want to set yourself up for failure on purpose from the start it makes no sense okay lesson six getting haters is a good thing it's better to have people to love or hate you than having people to think you're okay I never ever really got hate and the reason why I think that is uh compared to my like I don't my brand size is not it's not huge right it's just a very quality brand but I don't have millions and millions of followers I glad I don't by the way but like people have a strong opinion about me right they either really like me or they maybe don't like me maybe they don't say that but there are definitely people that don't like me like that's normal that's good that's healthy right but when you have haters you get feedback from these haters you improve and you repeat in that situation instead of just thinking y they're haters they're annoying ask feedback improve based on that feedback so you will be able to build a better brand right 99% of like 99.9% of the time it's just jealousy but whatever besides that understand that when you get haters you're doing a good thing because you're you can express every single opinion that you have to the market on the internet as long as you're respectful to other people and I think when you're respectful you can say anything you want and that is the reason why my personal brand is so extremely valuable make building a great service your end goal I just talked about how an important is bu grade product I just talked about that and that's completely right right it's it's extremely unimportant depends in what timing you do it what what timing what is the situation you're in and like there is not everything is wrong or right it's about when you do it it's that is it you know what I mean so like the reason why I scale from 30 to 100K within six weeks is because my product is incredible the reason why I scale so extremely fast right now is because of the compounding effect that my product and audience and service gives me my clients give me right so make sure that your end go should always be doing every single [ __ ] thing for your clients for them to be able to succeed and I can guarantee you you will scale the 300K a month I can guarantee you that right now it is impossible not to scale if you have a great service but don't focus on it if you didn't even make 20K online when I know a lot of people are watching my content that already made like a lot of [ __ ] money I know a lot of guys you guys are probably maybe some of you guys are already making 10 20 30 50 even 100K a month right but building great service is [ __ ] priority because it will allow you to not do [ __ ] within the future because you have unlimited social proof you have an incredible service that sells itself so you don't have to do anything to sell it the last one don't do what gurus tell you to do do what they do just think clearly okay don't just don't be stupid this was basically saying just don't I gotta actually wait I gotta change it just don't be stupid that is maybe better okay uh lesson nine book in the call the description if you feel like you want to scale past 50k a month right now otherwise just watch all my free content I really appreciate you watch this video this was a very long video hopefully it was helpful please let me know in the comments why you want to win that one day one onone with me to make sure that we are capable of going your going over your entire acquisition to make sure that we solve every single problem that you have at this specific moment mindset wise acquisition wise business wise for us to be able to get you to your goal specifically I appreciate you watch this video a lot and especially if you're still here you're an absolute Legend like if you're still watching this video right now you're Legend comment like this video and I'll speak to you by the next one chia chiao