How Normal People Are Blowing Up On Youtube In 2026 transcript

I don't think it's ever been easier for normal people to start making [music] 10 to 20 $30,000 a month on YouTube. And I want to show you some examples of extremely normal people doing that. And it's probably not in the way you're expecting. In fact, YouTube's really changing. And it seems like the less work you put in, the more money you make and like the better results. So, I just want to show some examples of this real quick.

This is something I've been doing in my own content as well. This guy named Timothy Ward. His videos are extremely simple. They're very clean. [music] There's almost no editing, no music, no B-roll. is just very very very simple, like almost to a crazy amount. And he has been doing really well on YouTube. In the last couple months, he's had multiple videos get hundreds of thousands of views, bringing in thousands of dollars each with [music] putting almost no effort into the video.

And I'm going to show you a couple examples. And it seems like there's like a common tie that really works with this because you can't just put no effort in. But this is a very interesting uh idea that he has for this. If [music] we go to his channel here, it's just very anti-consumerism, very simple thumbnails, but [music] it's real and it's authentic and it's it's a real person talking. I feel like with the beastification, the Tik Tok effect, like all this different stuff taking over, people are really craving authenticity when it comes to YouTube.

And I really feel like that's the future. This is another example of Alexandra. She's talking about one of the biggest wealth transfers uh in US history is happening right now. And it's just her talking, right? It's just her going through telling this story about whatever with a simple backdrop. If you notice, you're going to see a common theme here. A lot of these people are outside. They're almost not editing at all.

There's very little script happening. It is just very real and authentic. And that is what people are really connecting with. This whole video is just her standing here talking about whatever. And that is actually her whole channel is just her either going for walks or standing in a field or in front of a barn with a screenshot with no text on it. And while not every video is blowing up, if you get one or two videos a month to get a 100,000 views, 50,000 views, you can make a living doing this.

And when you put very little, I'm not going to say effort, but very little time into your video. You're not spending a lot of time scripting. You're not spending a lot of time editing. It makes the barrier to entry much lower, especially for new people. So, what is it that makes all these people um be able to have success while putting in very low effort into the videos themselves? Look at somebody like Jay Welsh. Well, the thing is is that they are doing a kind of like a a three-step process, which is kind of what I'm doing right now, right?

Where they have an idea. They're spending their time going out and experiencing things. They're actually doing things outside in the world and then they are learning from them and kind of reporting back. For Jordan Welsh, he actually got rich. He got famous and then he lost God and then he shared that thing actually happening. If we look at Timothy, he's going through things in his personal life and then he's just explaining them here, what people relate with.

If we look at even this channel right here that is blowing up out of nowhere with this exact [music] same thumbnail format, a very realistic, kind of crazy looking. He's got a video with 6.4 million views that you've probably seen on how to make Pickle Pepsi at home. It is him actually doing something very unique and interesting and then sharing it. You no longer have to glamorize it. You don't need a whole production crew.

While it does work for the bigger creators who do that, you don't have to do that anymore. You can have this simple, raw, authentic style. But the thing is that you do absolutely need to have is original experience, original ideas. Be one of the first people to have your mindset cuz you're actually living your life. You're not putting all this time uh and effort into editing and scripting and doing all this stuff to your video, but the idea of the video, your experience that you're sharing is very, very unique.

And this is something that I'm doing right now. Like I saw a couple of these videos, I saved them in a new tab and then I'm just talking about this experience. I saw something that was working uniquely even though I and like I've been on YouTube for 7 years now. I've taught hundreds of creators. We've had a lot of them have success. But over the past like year or two, I've really seen this format doing well, especially like the last year of being very simple, being very original, being very authentic, being very calm, and then taking a lot of shots because ultimately you can do that when you're not putting 8 hours into editing a video.

And that does still work. Like I still do that on my main channel. It still does really well. But even on that channel and as you notice on this channel, I am purposely trying to move less, trying to edit less unless it perfectly tells the story. Trying to just be more simple, more calm, more authentic, less music in the background because you guys don't need to be entertained, right? You're you're just sick of that.

I know I'm sick of that. And what people want are real people. And if we look at how many views this guy's gotten, let's say 2.9 million views. and I got 1.3 million views on my main channel and I made $13,000 last month that So, he's about double me. So, he probably made about $25,000 in the past month just making these videos. It's it's probably less since the videos are shorter actually. So, maybe it's 15 to 20,000.

Um, but probably somewhere in there. He also created a membership that you can join for just 99. Um, [music] something very simple to add on a little bit more revenue. And before I get to a friend of mine who's making kind of crazy amounts, I want to tell you about one tool that I really like to upgrade the quality of my videos while still keeping it real and super authentic. [music] And that is the sponsor of this video, Story Blocks.

Storylocks is the only sponsor I have ever had on this channel cuz I actually use them and enjoy them and like them. If you don't know, Storylocks has unlimited downloads of high quality and diverse media at one predictable cost. That means everything you need all in one place. You got 4K [music] B-roll from real people. It it looks authentic and real and you can use it in a video and it doesn't look like cheap B-roll.

You have different templates that you can tell your stories in the way you want to do them without taking forever to learn how to do stuff. You can add music and sound effects that are actually high quality and can help tell the real story that you are trying to tell. And the cool thing is it's all in one place and you can do the monthly or the annual, whatever works for you. But it's going to be no hidden fees, no extra costs, just [music] one set predictable price, which is one of the reasons why I like them.

And their library is 100% humanmade. It's based on real experiences. So when you're trying to tell that real story, [music] you can have real visuals to help tell that story made by real artists around the world. And you're getting out of that AI fake looking slop [music] that's going everywhere. I use a lot of the music, a lot of the stock B-roll that you may notice or may not notice that I use in multiple different channels that I have along with a lot of the music that I use is from Storyblocks and it's 100% royalty-free.

I never have to like worry about that side of things. It's it's very simple and it could save you a lot of time. To get started with unlimited stock media downloads at [music] one set price, go to storyblocks.com/theprocess or click the link [music] down in the description. Another interesting example of this in actually the finance space is my friend Chris. [music] He's posting every single day for the most part. Sometimes multiple times a day.

Uh he's been posting a little bit less recently, but averaging 50 to 100,000 views per video. If you see, they're all just screenshots of him talking about something that he knows, something that he does personally, investing in options trading. [music] And he showed me his analytics. He's making 50 to 100,000 per month in AdSense and another minimum quarter million to half a million a month in his other products on the back end.

All from these videos, which have no thumbnail. They are not edited. They're incredibly incredibly simple and they're not even like good quality camera. It looks like a webcam. But because the information is there, because the unique experience is there, because he is different than everybody else, people build relationships they trust and he's able to make, you know, NBA player money with his channel and not putting a ton of effort.

Maybe like screen record some other things. [music] And so I think this is the future of content. As more AI takes over, as more um editing and things get more and more produced and everybody's worried about, you know, average watch time and clickthrough rate and all this stuff, what is really going to shine in the next couple years is going to be authenticity. I could get this information anywhere. I could ask Chad GBT for this information, but I trust this guy because he's a real human being who who I can listen to, right?

And that's what I'm trying to do with my content as well. Now, that's something that's happening with a lot of content. It's just going back to being a real person, going back to vlogs, going back to 28-minute videos where they just sit down and share things. And so, [music] if you're unsure what you want to talk about on your channel, if you're unsure how you're going to make money, start making real videos about things you're interested in, spend all of your time experiencing things, working on the idea, working on really the concept of the video more than a perfectly laidout script, more than a perfectly edited video, more than a hyperedited thumbnail.

Focus on the idea of the video. Really, without an idea, it doesn't matter if you have the best video ever. If it's not a good fit for your audience, if it's not a good fit for, you know, YouTube in general, it's just not [music] going to go well. It doesn't need to be perfect. Doesn't need to be polished. What it needs to be is creative, [music] unique, real, and as people eventually find it, they will follow for more.

They will follow more people. Another one is Kino Body here. Uh, if you don't know, he's been around for an extremely long time. [music] I grew up watching him. I followed his fitness stuff for a while and he was actually one of the things that got me interested in YouTube and it was because he was a real authentic person that I related with. I wanted to be like I I liked his vibe. I just noticed I'm probably going to pass him on my main channel maybe like next year.

That is crazy. And if you notice his stuff, it is mostly half an hour long, 45 minutes long of him just with his iPhone, I'm pretty sure, talking [music] about his experiences. This is a proven concept. Talk about things that you're interested in. Go out, explore things, share them with the world, and not every single one's going to hit. Not all of them are amazing. But you're putting something out there. There's no longer that excuse of I don't have the camera.

I don't have the gear. I don't know how to edit. I watched this video. I don't think he edited the entire video. I think he just talked for 29 minutes. Like, I wish I could talk for 29 minutes without editing. I can't talk for like a minute without [music] stuttering and being all over the place. Like, I wish I had the skill. But like, look at this. This is no effort. Get not no effort, but like very little effort getting put in.

He [music] is just talking about something he knows well, something he's interested in, letting it flow, kind of like a podcast style of his ideas, his unique things that he's learned. And that's what all of these are for the most part. He's got some of them which are higher produced, some of [music] them with a camera person or whatever. Um, but a lot of them are just his thoughts, 45 minutes of just talking right from the get- go.

No editing, walking around sharing [music] his thoughts, right? And this just leads to his product. So, I think all of us are kind of sick of everybody always having a product, but for me, if I'm watching this, the real reason I'm done drinking at 33 or I'm watching somebody who I want to get in shape. Well, now I can just go to their thing and he's not hard selling. He's just sharing his expertise, sharing his experiences, and if you're interested, you'll check out his stuff and if you're not, you won't.

Same thing with a lot of these people. They'll they'll generally have one way to make money. But look at Chris. He's got his money team down below. He's got uh his Patreon probably tagged somewhere and he has 40,000 plus people paying a couple bucks a month on Patreon. [music] Not endorsing this in any way, but look at this. His main link is $250 per week to get more information about what he's giving out for free, which is kind of crazy, but he's not selling it the whole time.

He's just giving a bunch of information, a bunch of what he is doing away for free. And if you're interested, you'll go check it out. If you're not, you'll just watch the free stuff. And that's totally cool. And there'll be some brief mentions, but just a real person doing real stuff. That's how you make money nowadays. People buy from people. They're done with being scammed with getting ads constantly. They're done with all that.

They want a real person who actually is talking about the experiences that they've done and sharing stuff that way. Like this is why I only have one thing that I sell is because I hate the aspect of sales, but I love giving away stuff for free, right? Like I spent the past 2 and a half years building my program, 5 hour YouTuber, whatever. And now it's very simple for me to sell cuz I talk about things that I'm interested in.

Like this right here. I just like came up with this idea 5 minutes ago. I can talk about things that I am interested in personally and obsessed with and just turn on the camera, very little edits, very little whatever. And if people connect with me, if people see that I make [music] cool content that does well and naturally makes money, then they'll check out my stuff. If not, then they'll just move on to something else and I don't have to hard sell anymore.

I don't have to have everything be some elaborate scheme. Oh, you got to get them to say yes three times and then by the end they'll click through and you got to like make sure that they're watching the whole way. the people who are interested will watch the whole way and those are the people that you want. And that's why what really is going to be the future of YouTube is just being authentic, having people have a relationship with you where they want to show up.

They want to see what you're talking about. That is going to be the future. It is not the best chat GBT prompt to make your script better. It's not having AI edit your video for you better. It's not all that. It's coming up with really cool ideas and sharing them with the world. And if you have a product, it better help people a lot because if it does, you don't even have to sell it. That is what I got. Goodbye.