SMMA is the biggest scam.. transcript

just hitting on the fact that every single you Eric um Charlie Morgan Serge gari all these people there's guy name Oliver he like every single person who's actually making the money who actually wants the life that you want is not running an agency 99% of the time in this video I'm going to show you exactly why this smma model completely went downhill and in the upcoming videos I will be showing you exactly what the new model will be that you will need to leverage for to be even be have the chance to become profitable in the market we live in right now because what is happening right now in a market with the model how extremely unbeneficial it is to run this structure is just abnormal and that is what I will be proving within this video with one of my clients that literally on boarded around an hour before so that is what I want you guys to check out right now watch the video it'll blow your mind and in the upcoming videos I'll show you exactly what is going to happen and what is going to be the right model for you to run so keep an eye on my YouTube like for me I got be very honest like who does get good results if you're between 16 to to 18 or 16 to 20 and you run an agency who actually gets good results for his clients for like agencies wise agency wise in real in the roof like actually good results no and I'm G that's a good point and number two I would actually hate my life if I woke up and had to work with Realtors every day for the rest of my life and that's just me being honest it's a good vehicle I actually laughed because I jumped I was in the realtor Niche and you said you know you you go do you want to go on a client retreat with realtor Bob and I was like no no I don't [ __ ] that you know yeah and I was I mean like what you got going on like not only do you do you enjoy working with your clients you get them amazing results but you want to you want to hang out like in a sort of speak hang out with them like you actually these guys are killers wanting to go to the top wanting to scale as well and like those are the people you want to be around not 55-year-old who's got zero testosterone left in him he's got no drive to scale you know what I mean I do know bro I got to make a video about this why running the marketing agency is [ __ ] just be flat honest with me I'm I think you can but that is not because that is because you are a smart guy and you understand patterns and you you have that a player character in you that is why I think you can yeah because think about it bro people always say yeah oh yeah I'm I can start a Consulting because I'm not starting from scratch fair point but then you can also not start an agency how can you implement people's stuff like coaching and Co Consulting is learning people's stuff smma is implementing people's [ __ ] if you can Implement people's [ __ ] you can learn people's [ __ ] does that make sense yeah so honestly because as far as longevity I really like I'm not St and we can already talk about your personal brat what we could do on the side these types of things hey dude all I'm I I yesterday I clocked in 12 12 and a half hours of of um of work so like I don't let [ __ ] do I'll do it dude I because I yeah I mean I you look at it it's not hard you look at everyone who's living the life you want they're not they're not sitting there working with Realtors all right no no no but that is what I what I mean like [ __ ] bro nobody wants to work with Realtors and [ __ ] that's the most annoying [ __ ] stuff ever what the [ __ ] are they doing yeah sell on sell on the fact that nobody wants to work with you know 50y year old realtor Bob zero testosterone but um another good selling point for for a a coaching and Consulting like people who want to who are running Target people who are running agencies and really sell on the fact that that is not the scalable model cuz cuz you're hitting me on that really hard right now when I cold call I sometimes get get people who are like who literally know they're like if you're here to sell me leaves no thanks and I'm like holy smokes this is there's a lot of people in this right um and as well with that I'm not getting my clients results I'm not going to shy away from that I'm not getting my clients good results at all exactly um it's like I I don't know how Facebook ad agencies scale out I'm I'm doing YouTube video ads with a calling center and I'm trying to be as unique as possible right you just said one thing you said you hit me hard on that what was that thing that I told you that you were where made you change your mind and think [ __ ] it's not scalable like just hitting on the fact that every single you Eric um Charlie Morgan Serge gari all these people there's this guy Nam Oliver like every single person who's actually making the money who actually wants the life that you want is not running an agency 99% of the time um correct and like the only the only barrier holding me back from starting a coaching Consulting offer right now or or like uh getting leads or appointments for agencies the only thing holding me back from that is just the fact that I don't think I'm qualified enough to do that yet right um correct I understand that but at the same time are you qualified enough to help realtor Bob get leads no no exactly I feel actually [ __ ] but you know what I mean that's a good point that's a good point um and that's what the biggest Gap is within this entire Market we are operating right now people think oh I cannot start a Consulting buses wait how can I do that I'm I'm not starting out how the [ __ ] can you deliver Uncle Bob that is 50 years old results within the [ __ ] realtor Niche if you're starting out who is actually okay let me rephrase the question yeah have you made sure that one of your Realtors has sold a house none of my realtors have sold a house that's what I mean that's the that's that's the that's the main thing yeah who do you you know what I mean like [ __ ] it's a horrible feeling like I'm I'm I'm not GNA lie right I I I constantly look to improve the the client results and I I'm like I stress about it every day and all that sort of stuff like it doesn't it doesn't put a smile on my face that I'm getting paid and I'm not getting these people results and that's what bothers me a lot cuz I'm one of those like I want to make so much money money doesn't even feel real anymore you know what I mean um but I want to help people dude this is crazy because well he's I don't know he's he's like he's like big into like um like visualization and all that stuff and and he said like something that just says like a few affirmations like in the morning I'll know exactly what to do and then another one's like something amazing is about to happen it's really simple stuff but just like I don't know this whole week I've been I've really been getting hit with is this really the best vehicle to move forward um let's say people are like the they have these trades guys between 16 and 25 they have the traits of starting a business they understand like the smart guy about how they could change this perspective I'm not starting an agency because I love working with Realtors all right generally if I started a coaching Consulting offer today I that's something I can see myself doing for 10 20 30 years is helping other businesses and a like um helping other people scale and grow their brand and make more money and and everything like that um and change their lives like that's something I generally want to do I don't want to you know work with realtors for the rest of my life um and a big a big selling point is like I'm not starting an agency because I like working with Realtors I'm starting an agency because I want the lifestyle that you have like that's I'm just being no fair I think that's fair and I think like every single person that wants to make money online wants what I want and doesn't want to work with Realtors I think 99% of the people want what I want yeah they want to work they lit like literally what most people want is they want to work with people that are have the Sim have similar Visions have a similar Mission are around their age uh that is what people want they don't want they don't [ __ ] want to work with Uncle Bob realtor [ __ ] you know what I mean they don't want to work with a [ __ ] mad spot that doesn't give a [ __ ] about them they don't want that they think it's gonna get them the most money but they don't want that yeah no like and and and the point with that is that you will never even be able to get these people results because in the coaching and Consulting Market let's say you start Legion for coaches and Consultants right or you help them with one specif specific skill you have let's say you learn Leen where you can learn very fast or you learn organic marketing or and you help coaches and Consultants with that or course creators or people like that you know what I mean yeah you help them so you you basically don't run an smma you have a Consulting offer and you consult people or you implement stuff on how to do this and this and this for coaches and Consultants it will the chances that you will get results is probably even higher from the start than working with [ __ ] Bob or mpas yeah what did and for the agency owners coaches and Consultants I got amazing [ __ ] results as it started yeah you know I got really [ __ ] insanely good results because my experience is really in okay how to build Consulting companies how to skill along the way I just started instead of only providing appointments in Legion I realized wait I book this guy a [ __ ] T of appointments and I realized why the [ __ ] is this guy not closing what is my problem I realized that it was not my problem he was just bad at closing and because I closed over like 100k for my own company back then at the start I could learn him how to close these deals so I added multiple solutions to my offer okay and then I real now it's a full stack I skilled my I skilled two companies over 100k on you know that one agency that I run you know the online agency that I run and now my Consulting my coaching offer that is what I I skill them both to over 100k a month in cash so now I have so much experience that I can learn people how to actually run their marketing correctly how to run the entire automation with the bond how to run the entire content how to master YouTube in various ways how to leverage conversion to make sure that you maximize the attention that you can convert for your offer how to run Instagram how to run your personal brand how to build systems build a proper team with a backck and infrastructure that is sustainable for [ __ ] years right with Mak with with money coming in at least 100K a month every single month uh understanding how the marketing message Works understanding pricing structures understanding sales understanding appointment setting understanding how to hire team members understanding how to lead a team like all these things yeah does that make sense yeah because now you're you're you're not just offering one one vertical you're offering everything like it's undoubtable that you're GNA take them to because because people buying into your service to get more appointments just to scale their business right correct and when you can like yeah have the interesting isn't it it is because as well with that like I'm not say I'm not sitting here saying oh you're life is amazing I I bet you got a ton of stuff on your plan oh my life isn't amazing bro it's good absolutely I have a good life but is it amazing all the time it it times bro times yeah like like people don't see the amount of hours at work and they will never believe it if I tell them totally and like I I totally know you do that but like from what I see a lot a good a good thing about your business is like you you are getting paid to document you living your dream life and that makes sense so like you like when you go to Dubai and you're doing all these amazing things partially yes partially it helps in marketing absolutely it's not dependent but it's it it attracts it helps you know and that is what I help people do right now like the reason why I get all the results that I'm getting in the market right now I get the best results for the offers that I skill by far there's not a single person in the market that get fast results for the offer that I'm presenting and that I'm bringing to the market right now than I the other people I have the best results in the market with the best testimonials with people that make the most amount of money in the shortest amount of time frame because this is important as well the way you actually build a really really good fulfillment is in like it's it's in a different it's it's in different ways right how do you determine your high value client first of all people that PID the most amount of money people that paid the most amount of times people that paid in food people that paid time the way you build an actual good fulfillment is first of all by making your marketing message in line with what you sell because what you sell doesn't even have to be perfect from the start as long as you attract the right person for IT the reason why courses don't get results is not because the course is bad it's because the person that sells the course is enrolling everybody and only 10 or 5% of the people that enroll are actually suitable and actually need the solution that will be presented in the course yeah it's not that the course is bad trust most of the time courses are good it's just that they are not attracting they're selling it on mass that's the reason why they make a lot of money they're not only enrolling the people that need the exact solution that the course is solving yeah make sense yeah so the first thing about building a good fulfillment is understanding what I sell to who do I sell it to how do I Define my marketing message what do I speak about in my content what do I show in my content how do I like all these things matter based on who you attract right and based on who you attract will be dependent on who's going to enroll your course does that make sense that's the first thing you can get amazing results with a decent offer absolutely amazing results you understand what I mean yeah so I um yeah second thing of building a good fulfillment is by understanding how to build your program in such a way so that you can give clients a return an investment yeah after the on boarding call is done so how can you provide the value of the money that you paid me how can I provide that back to you in your mind not specifically directly into your bank account but in your mind after the onboarding call is done yeah how do you do that the way you do that is by understand understanding what kind of money driven decisions people need to make from the start to make to get money in as quickly as possible because the best result is the most efficient output in the shortest amount of time so how can you do the most important work in the shortest amount of time right yeah and the way you can Define and understand that is by collecting data is by asking yourself so many questions about the process and experience with your clients because actually building a good product is what I would say the number one most difficult thing from every single online company out there yeah and the reason why is because people don't collect data ask yourself questions ask yourself the question how much did the client pay how much did I collect in the last three months from who how fast did they got the results that they've gotten why did that client got the results in that time frame how many resources in the company did they use did they provide a testimonial did they provide a referral uh have they provided a case study how many followers do they have on Instagram what do they post like what are the demographics right age experience the what is the location that they're in how did their top of the funnel look like the reason why I'm asking you all these questions here on the call today is to make my product better does that make sense yeah like when you understand exactly the first interaction of you and a client and the exact end of what I paid you can figure out so [ __ ] much which video did they click on why did they click on the video what was it about that video that they made them booking a call like there's so many things that you can collect about data like data points that you can collect for you to understand how to actually build a good product and that is why [ __ ] Alias is scaling from 3.5k to 20K in 14 days the past um the past like two weeks I looked at all the payments I got in you know the past month or two um all the high payments like what made you work on the smma if you know you can even get results for these people who did make you believe that an SMA from the start is the best model I always knew SMA wasn't the the the end goal I just never thought the only reason I started an smma before a coaching Consulting offers because I just didn't think I had enough proof and then as as well with that like I just keep telling myself well I must be missing something with my product in SM but it is like I'm looking to maybe start scraping leads from a local area and calling having like a like an Isa cold call those leads to get quick appointments in for the realtor I'm I'm looking at a ton of options to increase results but it's it's one of those things where it's just the more and more I talk about it I real like you don't get that external motivation for you to grind every single day in the morning because the only external motivator that is driving you right now uh bradden is money that's not actually working with Bob it's not actually [ __ ] they overd deliver overpromise by all the courses that they buy they get told okay this is this script that you need to use use this guarantee use this entire uh presentation and when you show that they will pay they will will they ever get results no do they have high expectations yes will you need to give them a refund most likely like you know what I mean like it it just doesn't [ __ ] work how [ __ ] fun is it to work with somebody that is helping other people create a better life that is 20 years old that understands the importance of mindset that is traveling the road all that stuff like like the Realtors are not even on an on an online entrepreneurial Journey where we are all in so the way he views business is completely different in the way we view business completely so yeah it will not even be in line with the way you think and the way they think yeah because I got there's I have time obviously but like I want to I want to scale this quick yeah what did he do that's uh Ricardo is basically more like a he more runs like a done with you offer for realtor so he tells Realtors how to do certain stuff and he coaches them you know he it's literally the exact same but he is not doing it for them he is learning it them on how to do it okay and people pay even more for that and you even attract better Realtors because that are actually realtors that want to do work and are not falling for these crazy still Tac guarantees yeah