Copy The Business That Made Me $1.9M (10+ Hours) transcript

I'm going to show you the journey that I've been on to scale from zero to over $100,000 a month within a time span of under 7 months and how I buil personally a million dooll company selling infrastructures selling info towards the market because this is by far the best model I personally handpicked every single video step by step for you to take the right approach to scale from a zero to 10 10 to 20 20 to 50 50 to $100,000 a month with the exact actions implementation information and decision Mak skills to get there fast because as you guys know as I always talk about speed and implementation is the most important thing within business and that is exactly why I skilled fast why my clients skilled fast and why I have by far the best client results in the market I want more money in I want more clients and he's like well what the [ __ ] are you doing invest inting if you want that there you go next thing you know you have a 30k a month business 10 appointments coming you're think about investing with Nick look at where we're sitting and I mean if you want a genuine true Mentor you're looking right at it I hosted a client Retreat to get seven clients around here making a [ __ ] ton of money anywhere between $ 30 to $100,000 a month Happ speed and implementation is the most important thing within business and that is exactly why I skilled fast why my client skilled fast and why I have by far the best client results in the market sit down put your phone away put your laptop away and listen to what I have to tell you me that listen I'm going to give away a th000 bucks for the person that leaves the best comment and the reason why is because I want you to give the reason in the comments of why you want to scale from Z to over $100,000 a month and I think I can give away only a course for 10 hours something that nobody in the market is doing is because I want to hear your why so drop your best comment and I'll pick a winner soon the most important thing to understand is a frequency our head is operating based on a frequency and the frequency determines the output it determines the decisions that we make the interactions that we have the actions that we take so your frequency it can be in a different state of mind right what happens after frequency action happen happens so you're going to take a certain action and that is doing the work right but you can prepare yourself it depends a lot on how you wake up in the morning you how you wake up in the morning will be dependent on if you're going to become a millionaire or not like indirectly right let me tell you this let me explain the work that you do in the morning the way you prepare yourself to do the actual work that you need to do is the most important part of all the work that you do on the entire daily basis the first two hours after waking up are the most important hours of the day because these two hours will literally determine the effect that you will have throughout the day okay let me explain you why let's say you decide to receive a lot of dopamine from watching reals and watching Tik Tok what is going to happen the frequency created in your mind is like this it's very inconsistent right it's it's just it's just fine so whenever you are in high frequency High stimulant you are not capable of making the right decisions immediately and the reason why you cannot do that is because you go from left to right to up to down whatever you go from everywhere you go everywhere with your hat so you can rationally not make solid decisions at the same time you're in high emotion and when you're in high emotion you normally don't make the right decision so what you want to do is you want to create this line for yourself right with frequency where you understand okay wait this is a line why is my thing not working how can I create the effect of me going from very high stimulant right to being calm because when you're in this state you can make better decisions that will go up up wordss when you are already here at the top and you have let's say a 100 decisions to choose from in your head because you don't have the calmness in your head for you to be able to make rational decisions how can you ever pick the right decision when you have a 100 things in your head when you only have one thing in your head and when you focus on that thing you can only make one decision and that will be the right decision because you rationally think and you understand what decision you're going to make so how do we get from this to this first of all when you wake up in the morning don't touch your phone don't like you can operate on three things and these three things right it's called to regulate the way you can go from being able to like high stimulant right here a 10 to caless oh let's say operating on a low frequency is very simple is by doing one of these activities when you make up regulate the way you can regulate is by let's say doing a physical activity right physical activities are very important so when you wake up the first thing you do is a physical activity you put your body to work because when you put your body to work your mind is going to get to work okay that could be going to the gym whatever okay could be anything going for a walk going for a run anything like that another one and this is what I do in Dubai when I'm in Dubai sensation is very important so what I mean by that is the things that you hear the things that you see the things that you smell all these things will be dependent on the frequency in your mind and the work that you're going to pursue the work that you're going to get done on one single day within 12 hours right let's say from 9:00 a.m. in the morning to 9:00 p.m. in the evening sensation the things that you hear will be dependent if you put on loud music on Spotify in the morning or if you listen to birds in nature you can guess the difference see if you see nature if you see the sea or you go in a city and you see all people walking everywhere going to their n to5 going from left to right up and down I always say left to right up and down but you know my point right they walk all over they do all stuff you get a thousand Impressions the more you allow yourself to open the door the more um how do you say that the more incentives the more thoughts the more opportunities will go through the door so the more you have to choose from so why not limiting the door putting a guard right putting a guard in front of the door that doesn't allow all the [ __ ] to come through so only a couple important decisions 1 2 3 are coming through so you only have to choose between three instead of between 100 and that is the frequency that you decide to be on in your head right right now I'm in a high frequency because I have to explain something within a video two minutes ago I Was preparing myself I was in a very low frequency so it's very important to understand these metrics and how to operate based on that right don't chase your goal chase the identity you're not going to Cha when you chase your goal you chase the money right don't chase your goal chase the identity behind the person that is supposed to hit that goal okay and that is the most important thing you need to understand because when you focus and when you are the identity you will be able to hit that goal because you are the person that literally that is already there right you are already that person and that is insane to understand okay when another thing I was talking I closed a client this morning right paid in full let me show you let me get my laptop one very important thing to understand and that that is what I was talking about right with that person specifically the the the the prospect or now my client had the goal to hit 10K by the end of the year I said why because he said that is reasonable that is realistic that is low that like then you're like it's it's like you could easily hit that why don't you set the goal to hit $50,000 a month by the end of the year so that out of you from your perspective isn't reasonable because this is perspective perspective right it's perspective is important because you could have a different perspective right um I'm going to talk about my stripe in a bit so 10K or 50k the perception when you hit 10K is that you have hit a decent goal it's a realistic goal that means you're not going Beyond on what you think you can do your mind is limiting yourself so when you hit 10K and when you want to hit 10K by the end of the year right 70% of the capacity let's say even lower than that you only use 50% of your capacity for you to be able to hit that goal because you know it's realistic right but here when you set the goal 50k it's almost unreasonable it's delusional from your perspective you use 100% of your potential because you need to physically hit that 50k a month of your stripe account by the end of the year so you're going to do more work you're going to think differently because you need to be the business owner of making $50,000 a month by the end of the year so your mind your unconscious mind doesn't know the difference between hitting 100K or hitting 50k or hitting 10K by the end of the year right you're un like your unconscious mind doesn't know any of that so you're basically telling yourself you're going to literally work and you're going to use 50% of your potential to hit a random figure that is is just made up up by you why not hitting 100K a month by the end of the year why not hitting 50k why not hitting 500k by the end of the year right of course there is a limit based on the operation within a market in general it's almost not realistic and it normally doesn't happen that people hit a million a month in six months right but limiting yourself means decreasing the potential that you have means [ __ ] because you are limiting yourself that into your mind you have way more potential so use that potential dream achieve have a vision have a mission and achieve the goals that you want by having a dream and a dream is not a dream if you cannot dream if you cannot dream about a certain dream then it's not a dream then it's reality so it's not a dream right you want to understand how to operate take action use your full potential based on an actual dream that you want to make come true that you want to come true if realistic uh if a realistic approach is the path you're going to choose it's not a dream right A Dream is something that you want and you know that needs your 100% capacity instead of only 50% capacity so it's a lie because your unconscious mind doesn't know you just made up based on what you've seen you hear and you whatever hear from other people that 10K is the normal thing by the end of the year that is what he made up maybe other people think 10K in a month is reasonable other people think I make 10K tomorrow other people think 99% of the people in the world think that they never going to achieve $10,000 a month in their entire life okay so that was frequency very important because this mindset allowed me to achieve $100,000 a month we're in a Time spend of under s months and let me show you this I think I hope you can see my stripe the first month of me running business let me see if this works yes I hit 11 ,500 in cash collected in cash collected right but now you're asking yourself how can I sustain the infrastructure that I've built the operation that I've built for me to be able to keep generating that amount of money instead of going lower than what I want because when you go lower you feel there is a certain urgency there's a certain standard in your hat that always goes Higher and Higher and Higher and when you go under that standard you don't feel feel fulfilled and you don't feel that you've achieved the thing that you need to achieve and the reason why that is because your standard always ups that means the higher your standard goals the easier it is for yourself to not be satisfied with the to not be satisfied with the thing that you have achieved I hit $10,000 a month right then March uh 2 month 16 then we dropped to seven you don't understand in April it was probably 10 because I had some PayPal PayPal or whatever wise processes right let's say 10 USD okay cash um I felt so extremely bad because I couldn't I really thought that the first 10K I hit that I would never ever in my entire life hit under $10,000 a month anymore in this video I'm going to show you and now I'm going to show you how you can consistently grow but at the same time need small dips for you to be able to get to bigger levels okay because look seven uh 8 18 57 49 I hit $100,000 a month there was I collected from the 10th of August to the 10th of September I literally collected $107,000 a month in that specific um period right the 10th to the 10th so what you need to understand is that business goes with ups and downs and why does it go with ups and downs let's say we start here okay why does it go up down up down up down up down up down up down whatever like this right the reason why it goes to this specific scenario and the reason and the way you can prevent this is very very simple right your business is an operation it's running on multiple change chains right it's it's a chain connected to each other all these chains is the thing that allow you this is what you call this thing together is what you call the business the system it's a system okay so every single chain is a different component within the business so you have offers you have acquisition you have conversion converting mechanisms SS you have your team your operations and you have systems in general and automations right for you to be able to sustain the company uh with not being able to delegate but being able to automate stuff so what happens is that every single time you dip the throughput or the consistent input wasn't in line with each other the throughput is the amount of Leverage that you can create the amount of input that can go through the pipe right let's say it that way the consistent input right you have this is what you need to see is throughput or input so let's say this is the pipe there's only a certain amount of value an input that can go through this pipe right but let's say you have a bigger pipe the and you only fulfill for 20% of the input only this part of the pipe will be filled this is all empty so that means that you need to make sure sure that the input goes in line with the throughput and the way you increase throughput is by making sure that you have the backend systems and operations in place you have built the infrastructure that literally allows you to hit 100K months effortlessly with leverage okay and the way you increase input is by making sure that you either higher systems or run operations because every single time you right now are working on the offer and you're working on the lead generation and you're working on doing the Outreach every single time consistently who is going to fulfill for clients who is going to fulfill fulfill another chain who is going to build the systems who is going to manage the team you don't know cool you know what Nick it's going all right you know I got my first client let's [ __ ] go you skilled a 10K you got four clients paying you two and a half K perfect acquisition you put 100% of your effort and time into this cool nice you got your clients you got your money but now [ __ ] Nick I need to deliver facts you're going to put your 100% attention to WS building this so now you deliver on your clients but at the same time the consistent input isn't here nobody is doing the Outreach now because you need to fulfill so when instead of this you go to focus on the Fulfillment for 50 % this is where this stuff comes into place because let me let me show you this right this is so important we have all these systems so we have the the offer part the these are all the chains we have the offer we have the acquisition we have the conversion we have the team right and we have the systems so first month right you start your business this is month one month one month why is my thing not working month one this is month two so let me explain because the same is here offer acquisition conversion uh yeah conversion teams and systems so let me explain the first month you put all your attention to warts acquisition so all your attention 100% of your attention goes to WS acquiring clients perfect you do the input you get the results you in by the end normally results will always be the time you do work is not the time you get results the the day you do the Outreach is not the day you will make money it's over a certain amount of time right dependent on content content is a longer run system Outreach is a very quick cycle it's a quick conversation cycle right so you can make do our reach right now you can make money in four days you cannot normally not make content right now and profit from that in four days it normally takes a couple weeks right so the 100% input on the acquisition was formulated was done in month one cool the beginning of month two perfect you hit 10K because you did your stuff you did your Outreach you did your branding you did your marketing and you did you did everything that you needed to do cool amazing [ __ ] excellent second month you got that 10K that's nice but now you need to fulfill for clients so the system right let's say this is the Fulfillment whatever uh fulfillment whatever we have systems here so the Fulfillment is going to require 50% of your time right now right it's going to require 50% of your time that means the Outreach the the the acquisition can only take up the order 50% of the time so it's not 100% anymore so this month you do the same work you physically in your mind think how can I do the same work the same amount of hours but how did I make less this month it's it doesn't make sense the 50% input is now does doesn't make any sense anymore because it's not 100% so now the input is the same although the time in leverage of input is not the same so that means now you only hit 5K so month three I don't know if you can see this let me remove this you know whatever we have here we have month three month three cool we only hit 50 so we only hit by the end of the month 50 around 5K so then you're asking yourself how the [ __ ] does this make sense I'm only making 5K but I still did the Outreach because you did need need to fulfill on this activity you leveraged your mind not on putting your attention towards one component but towards two components guess what's going to happen to third month oh [ __ ] we have even more clients we have 5K extra we are on 15K we are on uh let me see let me remove this okay cool we know month one month two let's say this is month three now month four cool so now the input here 15K amazing [ __ ] this is that's sick right but the Fulfillment is going to require 60% of the input now so the acquisition is 40% right and then what happens here with the 40% you're going to get even less you're going to make 3K so next month you make uh 15 18K you make more but this now requires 90% of the work then next month you don't make any money zero so the inconsistency is being created in that aspect plus now this is very interesting right you have 90% of the Fulfillment so now fulfillment is done after four months you have fulfilled four months fulfillment done operation done completed clients are happy nice good work you can put your 100% attention towards [ __ ] acquisition so now you've learned new things you've added new things boom 20K in so our path right now already went from 10 K to 15 K to 18 K to Boom zero because we didn't do the input because we couldn't fulfill right and at the same time boom skyre Going to up to 20 inefficiency is being created because you don't understand how to solve these problems on a consistent basis so let me understand get you to understand how to solve this problem right we've occurred the problem we know how it works how do we solve it the only way we can solve it is by creating leverage how do we create leverage very important right the offer needs attention let's say the offer needs 100% attention every single day the [ __ ] or well that's not true the offer is not always a consistent thing to work on 40% of the attention every single day right the acquisition needs 100% attention cool the conversion M you build it once you can build converting mechanisms but you need to make YouTube videos you need to put like the input not the throughput the input needs to be consistent reals consistent content consistent Outreach consistent paid ads whatever right needs um the converting mechanisms BSL structure need like let's say 60% then we have the systems the team the team requires a lot of effort like 70% to manage cool and the systems require 20% only fulfillment requires 50% when we calculate this all up 40 140 40 200 220 240 290 290% right 290% that's the input required for us to be able to like get actual good results and run a business sustainably on a consistent level generating let's say $30,000 to $40,000 a month the reason why I shut down my agency from operating on 100K a month level dipping down to like 40 50k the reason why I switched it to my Consulting model right helping people people one-onone building these systems so if you need help let me know um you can always DM me or you can book and call in the description sorry I had to do a quick CDA um 290 right is the input required to run the business that you want to run the business that makes you happy in life to run the business that is required for you to be able to get the thing you want but you only have 100% maximum capacity so what are we going to do with the order 190% delegate this by syst system or delegate this by labor the only people that can take on this are other people so what do we do what do we do here right it's very important to understand now that what happens if acquisition can be done partially by a Setter we go from 100% attention to only 50% because the setter automated it you're giving up a piece of the pie you need to be able to willing to give up the piece of the pie to scale the comp if you're not willing to give up at least 20% of what you're working on 25% 30% 50% you're a loser you will never succeed in life because you will always run a oneman show and people that work alone will never succeed in life because you need other people because it's a compounding effect you need to help each other everybody needs to help each other in life the only thing that people care about and everybody cares about in this world is humans without us without all of us we can't do [ __ ] we won't get clients we won't be happy we won't have friends we cannot do [ __ ] so understand that you eliminate 50% of the work by either giving him that person access to more money by giving that person access to more time whatever things like that right so now we have created leverage because we are not involved in the main process ourselves the setter is but the but this part gets attention it gets attention every single [ __ ] day because the setter is consistent with doing Outreach cool let's hire closer boom complete completely automated this gets 100% attention let's say we gave up 15% of the pie because of this but because this gets 100% attention clients will get into the business all the time consistently that means that do you rather want to make 10K a month with your own input or do you rather want to make 50k a month with two other people's input and give away 20% of that what do you want you tell me what you rather want I know what you want you know what you want and I know what I want it's easy right this is the way you scale a company if you are afraid to give up the piece of the pie you're a [ __ ] worthless Loser Like that's kind of rude but you know what I'm talking about you're actually a loser if you don't want to give up a piece of the pie so 15% uh you give that up because you have a Setter because you have a closer boom efficiency then conversion what does needs to happen for that cool can we hire somebody to be able to eliminate structures here or is this just the foundational structure that we need to build like a vssl boom I created this created this once perfect created my offer once perfect gets 100% attention gets 100% attention boom okay fulfillment let's say hire client success manager boom 100% attention every single day um the team I need to manage the team so 70% of my attention goes to that and the other 30% goes to building my offer right now every single component gets 100 % attention that means that when you get clients these clients will be fulfilled for and at the same time you are happy because you don't create these inconsistent Loops in life you don't want to run a centralized business okay you want to be you want to operate with other labor with other people with other systems you want to build an infrastructure that is how you build a business you want to work on the business instead of in the business because at that point you become you become so powerful in your mind you become a moner and you are good at creating businesses right it becomes art the thing that you built becomes art you actually have a vision for what you want to create otherwise you're just working a job in your own business it doesn't make any sense right so don't run a centralized business be able to at labor at systems so these ups and downs go from this to this from this to this from this to this and then boom up instead of up down up down up down up up down you the [ __ ] know what's going to happen in your company okay so you probably watched this entire mindset module and now it's the time for you to book in a call right if you have any questions for me specifically you can book in a call with me if you say yo Nick listen I just want to watch more content I have another eight hours ahead that you can watch so definitely go watch that so let me ask you this question you can name a 100 people right now that make over $100,000 a month with either a course with a mentorship or any info product you cannot name 10 people not even five probably not even three people that make over $100,000 a month with their smma weird right let me explain you this you have an smma at the same time you do have a consulting company the reason why so many people make so much money fast you can scale this to 50K a month and two months normally you don't see a lot of people run an smma that scale it to 50K a month and two months and I'll explain you why you leverage a personal brand here you leverage a logo here most people are not making content when they run an smma A lot of people that run a Consulting business almost everybody everybody is leveraging a personal brand and when you leverage a personal brand you leverage a person when you leverage a person you express yourself within content and media right and this is very important because what is the reason why people buy if would people buy my mentorship if there were was a complete different person behind the entire project probably not right the reason why people buy is because of me so that is very important to understand this allows you to get rich quick this allows you to stay rich and that is the reason why when you are doing 50k a month with your smma you can stay at that level very consistently when you are doing 50k with your consulting company a month the chances that you would stay at the level is extremely low because people don't understand how to implement labor and automation to make make this process go sustainable to to build it to build a sustainable business right because you see a lot of people drop from 50k to 10K to they they go up to 100K they go back to 40K whatever right because they don't understand how to create consistency because you leverage a retainer model here and you leverage an upfront price here upfront right and you need to be very good to make this consistent this is consistent itself right and and you're asking yourself right now yo Nick what the [ __ ] should I do then what is the right model for me to run to get to understand this entire process and I do understand that let me explain you this first you have a customer you have a client you have a partner and you have an investor okay so an example of a customer is when you buy a coffee at starbox low ticket an example of a client is high ticket an example of a partner is of course ref share an example of an investor is equity right you can forget this part right because you have a long time to go to get to that point but let me get let me get you to understand this Okay the reason and the thing that you should do mainly is this what you do as a business owner all the time is you provide Solutions right Solutions don't click off the video because this sounds boring okay it's going to be [ __ ] interesting you're going to receive a lot of dopamine like 1 minute solution and skill these things go hand in hand figure out the skills that you have or a way to acquire skills fast to build your service second thing make sure that your solution is service Market fit right it fits in the market make sure that the person that need you're helping has a huge problem so you can solve it with your solution right very simple so that is one that is my pen so right now your mind is going to blow up okay smma consulting company the perfect model to run let me explain when you leverage this model in the front end of the company and you leverage this model in the back end of your company your company is a system so this together is your business okay when you acquire clients through this model so you get money fast right you leverage a high up from price because when you what happens when you leverage a high up from price listen you leverage this why is this not working you leverage this yourself look you get a client it's easy to fulfill because they paid a lot of money up front right that means it's easy fulfillment that means it's a sick testimonial for you a perfect testimonial people saying yo you know Nick brought me from0 to 40K in [ __ ] 3 weeks holy [ __ ] right great testimonial that you can leverage now to get new attention so you can get more client through that process why do you think I make over 100k a month it's only because I leverage my social proof within my marketing so it I can attract and acquire more clients fast right this is why you can get rich quick fast this is what allows you to scale to 50K in two months easily okay when you are here you're going to leverage this process and this is where it becomes really interesting okay let me remove this part so when you leverage that coaching model and you go into that smma model later on or you go into that at the same time right you have solved one solution for somebody else's problem here when you solve a problem for someone guess what happens a new problem will appear when you pay me money and I solve your problem right a new problem will appear guess who's the first person you're going to go to that will be me very simple right so when you can solve a problem for your client they have a great experience and you have solved the problem R direct them to this process where you have new solutions could be an appointment setting service could be a Content service could be a [ __ ] Labor Service like an implementation could be a VA service could be a anything it could be a system structure right when you have these Solutions ready here for you to be able to give that to your clients you will be able to retain them for [ __ ] years right because when you solve focus on solving one problem first you get that to 50K a month fast and then you've solved that problem right you give them more solutions bro it's [ __ ] game over because they're going to pay you again they're going to pay you again when you solve a problem for somebody else and it's good they're going to pay you again very simple so Nick you're asking yourself the question how do I get to 50K a month extremely fast right now and how can I scale that up to 200k K like let's say 100 200k a month from that point right and this is for beginners bro this is this is this is what you need to do when you're starting out this is what you need to do when you're making 0 to 20K a month right now okay so this I've been to Dubai multiple times right this is very important why is this not working let me get a different one so here right you can get to your destination this supposed to be a [ __ ] plane supposed to be a plane okay you have two different place planes sorry okay the first one is economy Clause right or you have private you fly private I can get home in two different ways right this one is probably more expensive right but what do you have you have extra music you have hot stewardesses that give you all the attention that you need you got food you got a taxi to the airport you got private support anything like that what do you get here almost nothing maybe some basic [ __ ] food and all that stuff right this you you will both get home probably if the plane doesn't crash you will both get home right you will get to your destination here and here there's not going to be a problem but what is more fun you don't like you don't enjoy you don't wake up at 5:00 a.m. and think today is going to be a [ __ ] amazing day I'm going to fly through that way right you're not going to think like holy [ __ ] economy Clause is [ __ ] amazing I like this [ __ ] I like the day you want to be in [ __ ] Dubai you want to be at your destination right dxb that's Dubai whatever you want to be at your destination right here you want to be at your destination as well but you're going to like to fly private okay because you have music you have hot cesses you have a taxi you have personal support you have everything how to physically build an offer right for you to be able to make sure that you validate the offer skill the offer track the offer and bring it to the market purposely understanding the pain of the character that you're presenting and the person that you're targeting for them to be able to get to understand why they need to pay you multiple five figures or multiple four figures because we're not going to sell 1K or 2K among the retainer models and structures right it's not going to benefit us in any single way pain you have to understand the purpose of the pain if you don't understand the purpose of your solution nobody will ever pay you even a single dollar for them to be able to work with you if you don't understand what you're selling why you're selling that to who you're selling it to and why what you do Works nobody will pay you because they don't feel that energy when you don't believe that your product works nobody will that's the first thing that you need to understand when you understand the purpose of the pain the purpose for you is to get them to their outcome you are the bridge that they walk through for them to be able to get to their destination you have to make sure that every single person you're working with can walk over that bridge safely right but what happens if a bridge is built on Sand guess what's going to happen you don't have a proper Foundation you don't have a proper Foundation when a bridge is built on Sand that means they cannot safely walk to the other side it goes with a lot of inefficiencies right inefficiencies whatever then at the same time I want you to understand this Bridge has a purpose it has the purpose of fulfilling on the deliverables and a mechanism that you've built for for clients to walk through for them to get their outcome right this the Fulfillment structure so you got to make sure that this bridge is built correctly and when it's built on Sand is not going to work so the foundation of the company the offer the structure that we built for our company is so extremely important because we can never even fulfill for clients if we haven't got good offer nobody's going to pay us money in general I want to talk about MVP minimum viable product you have to understand before you launch a product if the product is it if it's a good valid product to bring to the market right because if it's not a good product if the product isn't tested If the product isn't validated by other people within the market you're operating in within whatever Niche if you're in a home improvement Niche realtor Niche coaching Niche agency Niche it doesn't [ __ ] matter when you physically cannot confirm that the product is at a level at the minimum level minimum viable product where you can bring it to the market you should never do it and the way you can use and track these metrics is by making sure that you understand your value proposition the way you can track your MVP let's say you do Outreach how do people react on the offer you're presenting nowadays I have seen some coaches say listen you want to price your product oh cool just price it at 3K [ __ ] you want to understand how to price an offer based on how the market reacts on the offer that you're presenting them so if you do Outreach you will see how Based on data how prospects react on what you've built what you've created so with your team if you have a team if you doesn't if you don't have a team probably when you're starting out you don't have a team but um data we have data so we can improve the product the offer specifically the product not the product is something you can never [ __ ] improve before you enroll clients it's physically impossible to improve a product when you haven't enrolled a client before only the only people that have sold let's say a 5k offer to more than 10 people you can physically say okay my product is good or bad right that's the only thing that you can say you cannot do that when you haven't sold it 200 other people before so when you get to your MPV you can really sustain the structure the same way our client bradden skilled from 0 to 18K within 30 days and the reason why he did that is not because he is special it is because he we understand how to build a proper product how to sell that product to to the market how to leverage acquisition behind that product for people to be able to sell that stuff because the guy is 18y he just turned 18 so if he can do it you can do it right it's all about doing proper market research understanding how to build price Define messaging right dial in messaging speak to people's pain points the person that you target is is the most important thing ever if you don't understand the person you're targeting no like it doesn't make any sense guys like the reason why I made 17K today is literally I closed that deal within the d m people paid me thousands of dollars within the DMS because the trust is there because they understand what I'm what I'm selling because they have been through all my content mechanisms for them to be able to convert okay so you got to get to understand that this is possible when you run the right offer you test the right offer you run the right acquisition and you acquire the right client because having a good fulfillment having a bad client attraction process is worse than having the right clients that you attract and having a shitty product you'll get better results for these people because working with the right clients is one of the most efficient and most important things that you can ever think of okay so that is very important du what do we do with product valuation how does that work product valuation we have metrics that we measure right so we have how can we physically reduce cost costs how can we reduce resources and how can we reduce time input when you can ask yourself the question the first thing that I did from scaling from five to like 25k it was around that Mark I would say 10 to 25 is understanding okay how can I make more money because the only way how can you make more money is by selling more of what you do or by selling it at a higher ticket price that is the only way you can physically make more money if you don't do one of these things you will never make more money you you need to sell more or you need to sell it at a higher price so the valuation right cost resources and time I was asking myself the question how can I literally build a product that gives my clients faster results with less resources less of my time input less of their time input and less cost in the back end so when you figure these questions out you decrease cost decrease resources and decrease time effort input because the only purpose you should focus on as a business owner is how can I build the best product and how can I make sure that I get people from A to B as quickly as possible within under seven [ __ ] days after paying after the payment happened within their mind after the onboarding call they should have made their return investment not money not from not not from a money perspective but from a perspective like from a mental perspective they need to feel like they have made the return on investment and the only person that can make that that can make that happen is you you are the person that can mentally set them into a certain perspective for them to realize that they've already made a return on investment so reduce cost reduce resources and then reduce time when you create these efficiencies guess what after 10K your mind is going to open people that are not making $10,000 a month don't even understand this when you do make 10K you know that when you hit that Mark when you got your first couple sales and you got to 5 10K a complete new world opens and the reason why is because right now you can Leverage you can leverage an Ascension process right Ascension process right now you're at a point where you can leverage cross- selling right now you are at a point where you can leverage and common uh com how you say that combine your structures with Partners this is the most insane leverage that you can create Partners acquire growth specialist to your company when you acquire growth specialist to your company it's going to change your [ __ ] life not only it reduces time effort and input on your end let's say when you hire a client success manager for the back end or a media buyer if you have an smma for the back end but also it gives you more opportunity to think it gives you new insights the growth specialist physically comes with new ideas to create within the business um extremely time efficient it's based on performance so people don't get paid before they deliver results and the only people that trust are trusted to do that is the people that are confident in delivering results so it's an unlimited compounding effect partnering cross- selling we don't want to upsell we don't want to resell we we're not going to resell the same thing we have sold before to the same people right that has now changed their lives because they got from A to B let's say I help you in six months one and one we go from A to B and you go from Z to 50K I'm not going to sell you the same stuff you're not going to be interested in that but at the same time you're not going to be really interested in an upsell and the reason why an upsell isn't efficient is because we don't know if it solves the exact pain that you need maybe you need systems and I'm selling you contact the [ __ ] you're not going to pay for that so the only way you're going to pay me more money is if I can figure out in my head how I can solve the pain that you're facing at that specific moment timing in business is priority in life if you understand timing you'll figure everything out because the only thing that matters is cross- selling we want to sell the specific solution that solves the prospects or the clients already clients pain at that specific moment and then you can make a [ __ ] ton of money you can charge 20K of front because you're reselling to an already existing client the easiest way to make money online is to resell to an already existing client and that is what I want you to understand about product and about in in general like product valuation right that's the most important thing guys this stuff is interesting we're going to talk about a lot today and this video is going to be at least a 30 minute video um the reason why is because a lot of people ask me to just go and make these types of videos because it helps a lot one thing I want you to understand I'm going to get my laptop right now do you guys see this I don't know if you can see it hopefully you can but you see yellow you see blue you see orange right or yellow blue orange you see yeah yellow mainly it's mainly yellow blue and green the reason why you see all these colors here is because of a purpose you see all these colors in my profile picture is because of a purpose you see all the colors in the highlights and in the reels is literally because of a purpose the reason why it's there is because it's summer and the perspective and mindset of people in summer is completely different normally July and August are bad months in business within the Consulting Market within the online high ticket Market I have more than 70 docs with over 40 pages detailing exactly every single metric of my ideal customer and my client the reason why I have that is because I know what I know what [ __ ] color my clients like do you know what color your clients like you don't it's so important I ask every client where do you know me from why do you know me from this specific where have you seen me for the first time what made you convert which YouTube video make me make you convert what part of the YouTube video make you convert I ask so many [ __ ] questions I even have leveraged colors within my marketing so that I leverage yellow green and blue within the summer so people get more hyped up when they see my content it's so mentally it's a psychologic game and this game I [ __ ] [ __ ] up my mic um um this game is one of the most important games to play because this is what nobody ever thinks of people see it from a service level business it needs to go in depth the reason why I'm succeeding in life and the reason why my company makes over six figures a month is because I track data and I act on data because in December you remember probably if you have seen multiple YouTube videos I made 1.2k a month as a roofer I literally made that amount of money I was lost I didn't know what to do I was stuck I was stuck in my mind I was unclear and I didn't know the path to take that would brought me to that 10K because everybody wants to get to 10K right um I didn't know what to do I didn't know even the business model to run I didn't even know the purpose to fulfill in life the mission that I had the vision that I had I was so unclear and the only thing I was doing is I was watching a [ __ ] ton of YouTube videos right and I was watching YouTube videos of the people that I trust and that is exactly what you're doing right now the reason why you're watching these YouTube vide is because you trust me the reason why you're here from more 10 minutes is because you trust me and that's cool that's nice I appreciate it a lot but you got to watch um a few people only watch only a few people in a specific Niche because that information is the information that will get you the furest instead of watching all over the place watching every single person okay I made 1.2k a month as a Rover specifically the reason how how I was capable of scaling from zero to over $100,000 a month because I understood literally the time input required at every every single level level one level two level three level four level five I needed to know and I knew what to do at what time the only reason why business is an existing like growth exponential structure is because you need to understand what to do in the situation that you're in you need to do something completely different than I the reason why people don't succeed is because they watch people and they're going to copy them and of course it's going to succeed because they think oh if I do what that person does it's going to work out it does but do what he did a year ago you guys got to do what I do a year ago so you got to go back to watching my YouTube videos right now a year ago and you got to observe that information and that is exactly how you succeed if you take the actions I'm telling you in a YouTube video you will succeed because I'm presenting it away from my perspective a year ago if you do what I do right now within my business at 1006 figure a month level you're not going to make it work when you're at zero or when you're at 10 or when you're at 50k a month you to take and do the activities that is required at your level does that mean any level is wrong no everybody is in their own situation everybody has their own skills and values right I was the man I was the man I mentally could not be broken I was so happy I was making so much money I felt like I was the man in this entire world right now I I it's insane to say but I don't feel like I'm the guy at all not even close I'm such a small player in the world we live in right now that is because of perception perception is so important when I was making 10K I felt like I was the guy and now I'm not at all I'm a small player somewhere in the middle of nowhere traveling the world and doing some dumb stuff I can make a billion I I'm I'm convinced that I'm going to become a billionaire like actually I'm so convinced that my patterns and thinking process and the the road map that I've mapped out for myself I'm going to build another company right now I'm I haven't told you guys yet but I'm building on a new company it's going to be huge okay um it's the next level right 010 I understood what is required for me to be able to go from zero to 10 from 10 to 100K cash from 100K to million right in run rate easily within 7 months then now I'm figuring out the way to path from 1 mil to 10 mil with the company I'm building right now and with the existing Consulting business that I have with the leverage and the product that I've created I can come Ely say with the because I've built the best product in the market like like for a fact there's not a single person that has more results than I have with the amount of clients that they've worked with right in comparison so right now it's for me to figure out how to go from Seven figures to eight figures and that will happen that will be done within I would realistically say one and a half year if not shorter and then it's from 8 to 9: before I'm 30 I'm a billionaire like I I I physically and actually believe I am I'm I've printed in my mind I've laid down the road map and I exactly know what to do at what time does that mean it's not going to affect and the road map is not going to affect anything it's not going to occur pain is not going to cure problems oh it will for sure business is one big pain I will never be able to do this without obstacles right but does that mean that the plan isn't going to change of course it will the plan will always change but that's fine that's that's symmetric that's normal and I'm always going to measure the data for me to be able to make better improvements all the [ __ ] single time all right and it's going be [ __ ] hard but that's part of the game you remember iPhone you probably do when you had an iPhone in 2012 an iPhone 5 you were the guy as I just thought I was the guy a year ago when I was making 20K 10K a month um you thought you were a guy when you had an iPhone 5 in 2012 it's a status simple I want to talk about a status simple the reason and one of the most main leverage points that I currently Leverage is a status symbol it's a symbol that unconsciously makes people think I'm worth something okay and Status symbols could def be defined in Social proof could be defined materialistic stuff could be defined in value so what I said about summer and colors that is a status symbol me having in-person client Retreats with my clients physically like in person is a huge status symbol who in the market travels with their clients goes on a client treat of seven people to Greek who does that nobody does that and the reason why they don't do that is because they're probably not capable of doing it because they don't have good client results so nobody wants to travel with them right like could be an example whatever or they just don't get up they don't get the idea um or they don't care as much about their clients only from a business perspective not from a relationship perspective could be a thing right status symbol social proof inperson social proof is the best thing that you can ever create because then people really physically see it works they see it through a screen but there is a physical activity within the video and the media and the the the content that they see okay that is a status symbol um materialistic stuff me driving in a Porsche right it could be a status symbol you could think oh [ __ ] Nick is driving in a Porsche something unconscious um me leveraging my stripe screenshots on Instagram the reason why I do that is not to show off all Mama pay screenshot my stripe is not whatever my screenshots of the way I make money and the amount of money I make is a status symbol we want to create these status symbols within our marketing to get to to create a competitive etch over our competitors and over the prospects that we have because the only thing that every single person cares about within this Market is one thing one single thing we all care about that is influence the only way you can make money influence is if you understand how to influence people the right way and I mean this you got to be careful with influence because influence can be right and wrong when you understand how at people value how to become an authority figure you will create influence and you can make people do everything you want right and that means you have leverage in marketing I'm an authority people look up to me I don't know why like I'm just doing my [ __ ] but people look up to because I live the life I live I make the money I make I build the business I build some people are jealous of my fulfillment other people are jealous of my offer other people are jealous of my clients other people are jealous of my marketing and my content you know so influence is a very important metric and factor that we need to understand right you want to create pattern interrupt you want to interrupt people in their patterns because that is the only way you can create influence and you can create Authority because the reason why people will listen to you is if they agree with you right but at the same time communication conviction these two metrics are extremely important when you have I'm I'm speaking with conviction you're like we are interacting with each other I look you look me in the eyes I look you in the eyes that's so important that's so important if you can understand how to communicate well you can create more Authority because Authority isn't always based on the value you're providing and if you're right or wrong it's based on how much conviction and communication you can express you can accelerate the way you talk the things that you say does it even make sense or you just talking [ __ ] right like it is so [ __ ] important to understand these things because a status symbol is a metric of uniqueness and people like uniqueness within the world uniqueness is that even a word being unique when you are unique when you do things out of yourself and you take action based on the things that youve learn learned and the things you do out of yourself you are unique and that is what people respect because people like new things people like Improvement right and especially the people we work with and the kinds of people that want to make money online like the all the all the entrepreneurs and all the people online so we want to understand how to physically create that right um the other thing I want to talk about is repetition this is how you know if you're in the right business model or not scalability profitability and valuation the only thing that matters with the product that you're building right now and if you can make a product fit into scaling existing company you need to understand if the product you're selling is something that you can sell on a repetitive basis is something that is scalable done for you is that scalable not really the reason why this is very important let's talk about that scaling Factor okay profitability evaluation gone scaling what is scaling you have we have different metrics in scaling we have four of them so we have very important systems we have content we have Labor and we have code the most important thing and the only question I ask myself until six figures a month was how can I scale my company as efficient as possible the only two things you want to do when you're at a point where you need to create what we talked about in the beginning right time cost and resources when you need to leverage these factors when you need leverage in your company because you're working too much you cannot do more work see if you can Outsource this with content or systems not with code or with [ __ ] labor don't do that the first thing I want you to do is see can a system replace the I'm current currently pursuing if not can content do it the reason why a course is normally more successful than an smma backend structure is literally because they leverage content right at the same time they don't leverage code and labor a lot so efficiency is being created because content is the easiest way to Outsource and to create leverage from content assets YouTube videos backend [ __ ] fulfillment videos right courses um anything anything that you can think of media is efficient extremely efficient plus assistant we never going to delegate the things that we can [ __ ] automate that's [ __ ] we never going to get we're never going to pay somebody a thousand bucks to do something for us if zapier can do it for us right [ __ ] so content and systems the difference between smma and coaching is coaching is based on a perspective of experience and this is based on knowledge the reason why more people succeed with a coaching or Consulting model right they both work as long as you sell the right model you can I have Braden skill from 0 to 18K in the realt T you know with have the right model right offer presented the right offer is selling 5 to 8K offers most people like you guys are into Home Improvement or realter Niche selling one to 2K month Services that's wrong that's false that doesn't work in any single scenario okay um coaching is experience based on something that already has happened before based on history based on something that has happened before it's the experience that you build up knowledge is [ __ ] everybody has knowledge I can have knowledge right um they always say you really learn how to drive a car after you got your driving license you remember you know everybody says that all the time you don't even understand how to [ __ ] drive a car after you got your driver license you really learn it the day after you start driving for yourself that is the difference between knowledge and experience you rather want to hire somebody with experience instead of knowledge know knowledge is [ __ ] the reason why people in school are invaluable is because they have knowledge and not experience so they can never understand how to become valuable and separate themselves from other people to understand how to get that [ __ ] experience so if you're currently in a situation where you're 16 or 25 anywhere between there and you don't you cannot make it work your your consulting company work for somebody else the best thing that I can guarantee you to do right now work for a big company so after you got to the point where you leverage content or systems what you can do now is you can see if you can Implement code or labor I have solved the labor problem I have people working for me I've solved the systems problem I've solved the content problem I'm working on a code problem right now I'm building another business and that business is a software product it's a product that allows my specific software to um eliminate so much time cost and resources these three things for my clients in the back end so it's going to deliver me a lot more money because I save them time I save them resources I save them money right and that is a big problem that I solve so I do it with code and I do it with labor whenever you get a chance to hire a growth specialist within your company an insane client success manager media buyer uh cold caller Trish caller um Setter closer all these types of people sales guy do it when you get the chance to hire the right person you should [ __ ] do it but the problem is you can because nobody's reaching out to you I get 5 DMS a day from people that say Nick can I become your Setter I'm not responding to these people because the only way I like mentally understand how acquire the right people is through my network because I trust my network and I don't trust people in my DMs randomly like what are you doing you like just dming randomly I did Leverage that when I was making 20K I really took advantage of it but because I'm in a different situation and level right now based on my network the business that I've built my experience I can look for labor in different like from I can look uh from the perspective of getting labor from different sources than just my DMs right but you should you should absolutely take all the time to respond to the person in your DM right and that is very efficient although we take every single person serious in the DM so whenever you have any questions you can always ask and whenever people are responding to work for me I'm always looking at what they present but normally 99% of the time it's not that I'm hiring them the most important thing to understand is that we want to make money driven decisions the only thing that I care about in the last year is how can I get my client's results as fast as possible while making money driven decisions money driven decisions money is the indicator that allows a prospect to experience a return investment one of the indicators right um safety safety could be a good indicator they could feel safe within a program Network could be a good indicator Network or uh um how's it called um uh yeah Network like connecting clients connecting with other clients Community sorry Community could be another indicator that allows them to to feel like they've made a return investment so how can you use these metrics all here for you to be able to get to understand how to create that scalability within the product you're building and at the same time use and leverage money uh driven activities to give your clients and give yourself the best results you got to ask yourself the question right now how can I make 10K as quickly as possible what activities do I need to do right [ __ ] now to make 10K right now what is going to make me 10K right now write it down what is going to make me 10K do that stuff do these activities take these actions and you will make the money I made 10K in my first month ever in business ever okay if I can do that you can do that so when we talk about multipliers uh sorry multipliers and levers we basically talk about leverage okay so we B basically talk about leverage and the thing that you need to understand about levers and uh uh multipliers is the thing that we talked about just yet about cost right time efficiency and how can we reduce the amount of resources that people need for them to be able to get results so what I mean by that is ask yourself the question let's say just an example let's say you're doing oneon-one right now how can I make sure that people get the same same value and the same results when I only buil them a course or when I only that's almost impossible because one1 is too powerful the reason why I'm doing 101 the reason why people work with me one1 is because they get the best results ever it's because the only thing I care about in upcoming three years in business is getting the best results possible so I have the most social proof within the entire Market within three years from now right within uh around a thousand days so levers right leverage you want to understand how can I increase my rev how can I increase my reach and how can I incre increase my reputation so if you can decrease cost resources and time and you can increase Revenue reach and reputation you are done you're you're growing from 10 to 50 to 100K that's exactly the reason why I scaled to seven figures right because I understand how to increase rev reach and reputation and the way you can measure these metrics is okay how can I get my clients better results reputation how can I make sure that I can acquire more traffic and this is what I do with my clients as well leverage multiple acquisition sources for us to increase reach ASAP quick boom fast I've built a complete brand within a year so many people in the Consulting and SM Market know me who doesn't everybody has heard of Nick's setting does that mean I'm big does that mean I'm on [ __ ] iman's level not even close no no realistically not and I don't like I'm not I'm just not okay but I'm h on a good level where a lot of people know me Nick setting it's a well-known name in the market but I understood that because I leverag multiple acquisition sources for me to be able to get that reach right Revenue I did increase Revenue because my reach increased and my reputation increased that means more people right you got to get to understand this right so it's more people instead of two people you have [ __ ] nine people that now all [ __ ] see my YouTube video right that now click on that YouTube video that now go to my Ig that now DM me that now close or they book in from the YouTube video directly or they've seen my Instagram content specifically from the ad and then boom they convert into DMS or they [ __ ] knows there's so many funnels that I leverage and acquisition sources that I leverage like ads like YouTube like Instagram like our right or they went from Outreach Setter boom Setter to YouTube video YouTube video to Instagram Instagram to DM DM to close right or maybe Instagram to vssl book call close there's so many metrics it's a complete ecosystem but when you increase the reach you also increase the potential of a quir more clients because you have more leads right because the more traffic the more eyeballs the more prospects the more hot leads the more clients the more to fulfill for the more potential in the essential process four main business model structures that you can leverage as you know right when you see me behaving in the market and me expressing myself in a certain way you know that I always talk about models like models are most important thing and the reason why is because when your foundation is set right right when your foundation is completely set you will be able to scale so extremely fast and that is what exactly you need right now because if you don't have the right model at this specific moment within your specific Niche you will not be able to skill extremely fast because it's what keeping you from scaling right like the model is the foundation it's the core of the business that either allows you to scale extremely fast or that allows you to be stuck at the point where you're at now most people think oh yo it's the appointments right I need more appointments I need more attention I need more whatever I need to be able to convert more people I need to become better at sales but mainly it's the model right and the reason why people don't want to hear this is because it doesn't it's not the thing that gives them dopamine the model is very boring to talk about but it's extremely important to understand if you want to build a great Foundation okay there are multiple ways to set up your business model your structure but how you set it up will determine the fun profit clim results and overall scalability of your process Leverage is what creates Business Without leverage you don't have a business right very simple so you need to have a scalable model for you to be able to become profitable and profit a lot from the money that you make as well as the time that you spend on working on a business it needs to be in line with each other okay use this lesson to help you become aware of the business model that will serve this season your goals the best right you can change and pivot at any single time you want does that mean it's easy no does that mean that you are capable of switching every single time you want within whatever within your business structure of course you can right but keep in mind that when you set yourself up for failure it will become extremely hard for you to be able to actually like build a profitable product so make sure that you use this video to become very profitable to set the foundation to become clear on okay this is exactly what I need to do right now and that's why I make this video okay acquisition offer first thing right you can leverage it in three different ways alignment person pain outcome and mechanism if you understand these four things the people that you target the pain that you solve the outcome you create and the mechanism that you leverage for you to be able to like like um let your clients experience that outcome then you have a great product you have a great funnel right scalable versus intimate pricing lifetime value what is the lifetime value of a client you want to retain clients for years guys listen whenever you work with me I want to work with you for three to five years not for two months and the reason why is because I can profit so much from you specifically when I keep providing you more value than that what I ask for and that is exactly why I want you to understand this process because you don't want to you you want to build a long-term sustainable business right and that is only possible with a scalable model with retaining clients with having happy clients in the first place with on boarding the right clients and it is not possible with the wrong structure okay um time frame deliverables what is the time frame that you deliver the product that that the client's expecting for you to deliver right what are the exact deliverables how do you structure your fulfillment in a way so that you are capable of giving your clients the best results right in the shortest amount of time frame with the least amount of input on your end do you leverage labor do you leverage a team do you leverage systems for you to be able to fulfill do you do it yourself in a very scalable way do you do it with a course right these things bonuses guarantee the platform what platforms do you Leverage right where do you get the traffic from right content stage volume value and omnipresence conversion right launch or Evergreen do you use calls or do you DM calls whenever you have a personal brand whenever you have like an agency model you will never probably DM cloes you always have sales calls when you have coaching business like me I DM cloes right I a big percentage of my revenue is DM cloes people just see my YouTube videos right and through my YouTube videos they basically realize that I have the exact solution for their problem so so they're they just they're sold they're pre-sold right solo team do you have a team member do you have a client success manager do you do do you do it yourself right then deliverables very important aspect within here because when you when we talk about the entire curriculum right what is the process that you leverage for you to be able to get your clients through their outcome extremely fast this is a road map done with you do you help them do you hold their hand is it pre-recorded right do it yourself I have people that have a course it's like could do yourself process implementation right a done for you process I always say and done for you implementation process isn't the most scalable process and that is what I always will believe and the reason why is because the amount of time that you need for you to be able to deliver a certain product is absolutely insane does that mean you cannot scale an implementation offer of course you can right the only thing that you need is either leverage uh sorry you need either labor right labor is very important labor or you need systems right that are the things that you need at this specific moment for to be able to skill an implementation offer right retention communication one-onone or group do you leverage your one-onone time or do you build a group right and trust me when I say this I just made a video that blowed up on YouTube you guys maybe know about SE of SE of the 500k month Community uh School Community model so what I was what I was um like thinking about when I made this specific process here is that I want you to get clear on the entire process okay how do I communicate with my clients what is the model that I leverage for my clients to be able to skill what is the retention process and when I made this I was thinking about this process a lot of people do one-onone and they think one-onone is very valuable but what if you can actually build a great Community what if you can build a community that is build in a way that it's Cycles itself so that it creates and adds value itself when you have the right people in your community they will add value to each other so people pay you right but the clients deliver the value to each other and they deliver basically the product that you have created to each other instead of you being involved in the main process but it is hard to build a great Community it's so extremely hard right and that's why it takes time in the first place touch points and accountability so how do you how do you keep track of your clients how do you know if they're doing good if you don't know data if you don't have data you never know if they're doing good right solar team do you do it yourself or do you do it with a team right upsell resell cross sell upsell you go from iPhone 13 to iPhone 14 resell you go from iPhone 14 and you sell you resell them into another iPhone 14 very simple right cross sell you give them the product that they exactly need at that specific time I'm a very big fan of cross selling so upsell right um whenever you have whenever you're done with a 16we program you can upsell them into a new offer monstermind offer resell you resell them coaching again cross sell you give them the solution that they need at that specific moment let's say you have an appointment setting service a legend service right or you're a coach and you do Consulting it doesn't matter what you do when you cross sell is that you look to your client situation at that specific time whenever they're done with the program or with the one-on-one or with the um implementation with with with the process that they've been through you give them the thing that they need at that specific moment for you to become extremely profitable that is one of the most important things okay four main models to choose from as you can see here and this is where the real stuff comes into place because there are multiple models that you can choose from for you to be able to become extremely profitable okay intimate coaching the first one capacity five clients make 25 to 50K a month in profit with a 5 to 10K offer 16 weeks of delivery the funnel that you Leverage is either Facebook IG or LinkedIn I'm a really big fan of Instagram and YouTube right email sequence in email sequence is very powerful as well organic and outbound under 25k a month at paid when needed conversion seales calls or DM closes curriculum Foundation pre-recorded as well as as you can see here communication oneon-one select Discord um at the same times you Leverage The oneon-one like two to four times a month with you specifically right and guys when you make 25 to 50K a month how much do you make a year you make 300 to 600k a year that's not bad at all with the model that you run here right and when you are going to scale explain it in a bit it will become a little bit different okay um curriculum Foundation pre-recorded what I said um you can add Community as well very important because like you like every in my opinion right whenever you have a product a program a solution a service you will need to have video material implemented the basic things that people need right is something that you will need to um package into media right into video material right because you won't like why are you willing to repeat yourself with every single client if you're doing oneon-one only without anything else or you're you're you're doing Implement implementation only without anything else you don't have a good product because you will need to repeat yourself all the time right and whenever you hire people or labor or systems it's going to be expensive your profit margin is going to be lower okay retention clear Milestones resell into a 6 to 12 month process very important here as you can see so intimate service how does the service model work right uh um to be honest I'm not the most the biggest fan of this process and the reason why is simply because it's it's scalable but I like Simplicity and I don't like complexity right does that mean it's not possible no I have done this I've skilled this to 89k USD a month this model right capacity 15 clients 25 to 50K month in profit you have a 1500 to 3.5k offer you sell them into a 3 to six month process you retain them consistently ly funnel Facebook IG LinkedIn email YouTube organic outbound ads and referrals you leverage every single acquisition process right um conversion sales calls you don't do DM Calles with this process curriculum implementation you do it for them communication weekly reports possible two check-in calls every single month if needed I would definitely do that monthly strategy right for you to be able to get clear in the exact situation GA data and see where you can improve private slack or discore Community Channel for communication okay very important thing retention clear Milestones retain Plus resell every month into the same offer until you like this is the point you know like it's good it works right and you can retain clients for 3 to six months but what you going to upsell them on what are you going to upsell them on it's a way harder process than with this one right let's go to the next one as you can see here scalable no one1 and scalable with one1 so how do you scale a company in a certain way in a certain extent I only I I personally feel like let's say you scale a sort of like agency model right at least if 50K month I feel like you should go into a coaching model all the time and the reason why is because it's scalable you like why are you willing to like in the beginning it's good to run a done for your offer it could be a great solution but whenever you skill past um a half Mill a year you should be able to create leverage with a done with you model and people think yo why do people pay me 5K 10K for a done with you structure oh yeah trust trust me don't this is very important this is the Trap that I this is the the mistake that I made extremely fast when I started out I thought I need to give them as as much I need to give the market as much as possible right so I need to give them oneon-one I need to give them implementation I need to give them a a course I need to give them whatever a community I need to give them everything for them to be able to believe that my product is the best but it is completely [ __ ] they don't need that you don't need that and your clients don't need that that's that's such a [ __ ] right don't never never let people experience and give them certain expectations if you cannot meet if you cannot meet the delivery right always be honest to clients about the way you deliver and the way you structure your service for them to be able to get the expected outcome fast capacity what I said 100 clients right 50 to 100K month in profit 1 to 5K offer 12 weeks program this is a course right only a course like I have a client that only sell a course right you know sander uh stage you know IMI these guys sell courses does that work of course I have clients that I onboarded you know made 50 like I had a had a had a lot of attention but their offer was like 50 to 500 and then we started scaling it up to 1 to 5K 12we process boom it's sick leverage holy [ __ ] this model is this is this is the most leverage ever right this is the most um leverageable model ever conversion sales calls or you do AO vsl ad with ads right very simple curriculum Foundation pre-recorded communication School Discord group right don't do slack because the the people that buy a course normally are not on slack very important retention done do it yourself based right you can upsell them into a one-onone offer after a process of three to six months okay you can do one-onone with them and you can upsell them potentially in an offer like that or like this you know what I mean and yeah like a implementation offer would be kind of hard within this model OKAY scalable with one-onone Capac it 100 plus clients make 00k month in profit offer 5 to 10K 16 weeks uh as you can see here very profitable model this is personally the model that I basically run um do I exactly do this specifically here no but this is the model that I basically run at the moment right it's it's an extremely scalable model and it is exactly what I personally feel like you need for you to be able to skill ultimately every single person goes into this model look at Ean right look at sender stage look at all these core sellers right Andrew Tay whatever you know what I mean like all these guys leverage media leverage video material for them to be able to skill because it's it's it's unlimited leverage you create it once and you can sell it to unlimited people in the future okay offer 5 to 10K 16 weeks funnel Facebook Instagram LinkedIn email YouTube organic under 50K a month um right now like as you guys know right 100K month in profit is something that you can do with only YouTube organic if you do it the right way YouTube right it's crazy and Instagram conversion it's so sick it's so sick when you become good at organic and that's what I'm going to teach you as well you become a monster because organic is a leverage you don't want to be dependent on meta always you don't want to be dependent on platforms you want to gather attention and own the attention and that is where things become scalable that is where you start making money without direct input ads is always putting money in and getting leads out outbound is always putting time in and getting s calls out media you create it once and you get an output but at the same time you get another output a week later another lead coming in boom it's leverage do you guys understand that that's the entire point of this model and the structure okay conversion sales calls DM closes very powerful curriculum Foundation pre-recorded plus Rob Map what is the Rob Map what is the process that your client walk through for them to be able to get results and right now the way I structure specifically when you watch this video the way I structure my model is I don't let clients through a specific road map or I don't let them go through a framework it's completely customized because when I can give every single client specifically what they need at this moment it's exactly what allows them to become the most the most profitable people within the market that is why I know this is an absolute great model OKAY communication group slack Community model Community model extremely powerful for what I said on boarding call one1 with you um you either going to do a one-on-one review once a month or you're going to do it four times a month or two times a month with a coach right you need to hire a client success manager at this point for you to be able to skill and this is going to be after 100K a month in the same in at the same like at the same spot you know like you you cannot scale to 500k a month with this model at least I want to go into a course model of course at that point you're going to get into course model right but for you to get clear on the main process right now because when you're currently starting at zero right you got to figure out okay what is the basic model that I run at this specific moment if you're already doing 20K month you got to figure out okay yo what is the model that I need right now because every single person watching and every single person needs something else specifically based on their situation when you can give people what they need at the specific time right and at the specific situation that they're in you will be able to skill fast I skilled to seven figures within s months starting from zero it's October right now we already have a Christmas tree right you just watch the offer refinement module and the most important thing I want to tell you before you go ahead and watch the rest of the course is book going to call in the description because you can talk with me personally right you talk with me personally where basically make an entire game plan of what exactly needs to happen within your business so you can buy a Christmas tree at the end of the at the end of the what is it the end of the month um book in a call right now if you want to watch any further videos go ahead watch it and then I'll speak to you soon the only thing that this Market is focusing on the majority of the people right the people that want to travel the world want to make money online want to buy certain courses are focusing on escaping from pain that is the only key factor that they have in their mind that they want to achieve okay they're not even optimizing for growth they just they just want to escape the pain okay when people have created that stability in their life within their mind and a foundation that they've built for their business for example people that have gotten quick wins they understand the importance of growth and that is the people that you want to work with you want to work with the people that are operating within the middle and every single person that is watching this video can find a niche can give people what they want and provide them with the solution that they need within their Niche the only thing that you should do and as you know within this Market there are a lot of people selling courses right selling how to make money online courses selling these low ticket courses and the sales velocity behind it is very important to understand because the majority of the people want that so you need to give them what they want so that is the reason why people make these ads like yo do you want to make money online travel what Deb is targeted based on the majority of the market and it's not bad it's just that it's not the best Market to focus on right this Market is also not the best Market to focus on the market in the middle is the best Market to focus on because these people understand that there's a possibility to create growth because they have experienced quick wins they understand that there is an opportunity un to create a unit to to to build a team to structure things within a group format to they understand that they actually need to surround themselves with the right people for them to be able to experience growth right these people don't understand that and these people are too high value to work with the more people that are here the less competition you have but the harder is to sell because there're not a lot of people so the market isn't that big this Market is huge right you have seven billion people in this world these are 6.9 billion people right but the offer and the things that these people need is not the thing that you want to sell because you got to understand this right the better client you attract the more people pay the easier this to fulfill right let me explain you this the better the client the easier fulfillment the easier it is to upsell the better testimonial you get the more you can leverage this within the front end marketing for you to be able to create new attention and it's impossible for you to get these people client results because these people are [ __ ] up in their mind they experience and they expect to get rich within a [ __ ] week so this is not a profitable Market to focus on it's not the market you want to focus on you want to behave yourself into right and maybe you can focus on this Market but then at the bottom of the market like here for the rest you want to focus on these people you want to focus on these people you don't also don't want to focus on these it's not beneficial because there're not a lot of them so the so the demand in the market will be way less because the market capacity there's a Max there's a maximum of that right and the beautiful thing about these people is the learning curve that they understand is that there's a lot of potential they want to become better but they still want to escape the pain so you have three variables that you can leverage within the marketing to be able to for them to buy your product right for you to be able to attract them to buy your product and that's very important these people the only thing that they do is escape from Pain and the only thing that these do is Achieve greatness so what can you say sell to them how hard will it be for you to structure a service for you to find a solution to sell to these people I'm not saying it's impossible I'm just saying for you the person that is watching this video it's not the most beneficial way to structure your service right and understand this right the BDC is you understand stuck in scarcity BDS is like um solar preneur leveling up had to invest out of fear falling back down to survival B2B is when you have a headquarters in Dubai when you have a company whatever when you have a company with 25 50 people right making over 100K up to a million a month okay and then of course you have like corporate right that are companies making 10 million a year what you need to understand about this factor is the only way you would be able to focus on this Market is if you have an audience if you have a lot of people following you right the same time the purchasing power right what is the budget that people have to invest the the the low the the more the majority of the people have to have the have the least amount of money the richest people in this world have the most amount of money so you want to focus on people in the middle because the market is okay as you can see it's this here and the money that they have is good as well you can before this Market gets saturated you can profit 10 mil absolutely you can profit 10 mil from this specific Market before it's getting before it's getting exhausted okay and the reason why I'm telling you this is because every single person here needs different things the the the the structure behind selling for the majority of the market needs to be a product that the majority of the the majority of the market can understand so sales and scripts right templates seals scripts all that basic [ __ ] the people that have created certain patterns in their mind for them to be able to create growth will understand models and systems we'll understand leverage and teams and the majority or sorry the the the people that are top of the market the people that have achieved success on huge levels are decision makers and are looking for investors they're not looking for templates and scripts who the [ __ ] is looking for that [ __ ] right but the problem here is that as you can see this Market here these two blocks right I'm I'm like [ __ ] up this entire Myro these two blocks are literally same as big as this one and this one so why not focusing on this Market here this one in the middle this one and this one for you to be able to get to understand how to [ __ ] Target the right people how to work with the right people how to work with people that pay fool how do not work with a bob that is [ __ ] a realtor within this Market that is asking you to that that pays you 2K a month that is insanely high expectations that's easy to that's hard to fulfill for right the sales velocity behind us is that when you attract people within a majority of the market it's an impulse purchase that they make what happens after impulse purchase do you think the client results will be great absolutely not because there high expectations right the it it's not a rational decision that they made so that means that they don't they don't even understand what they've bought because they've bought from an emotional perspective and when you buy things from an emotional perspective things will suck because you didn't know what you get into so the entire point of structuring this right is you making the right content you leveraging the right acquisition for you to be able to attract people that make rational decisions that understand what they're doing for you to be able to increase the likelihood of succeeding within the product that you've created because your product can be fine but when you attract the wrong person your product is absolutely [ __ ] and the market and the internet will get to know that your product is [ __ ] because people don't care about your product is that you need to care about the people when you care about your relationships and your the communication and the the the structure your experience with your client you will get an insane result and the only way you can focus on building great relationships with your clients is if you understand how to attract the right people and if you give them what they want because these P these things these people here need different things like the basic things stability right food shelter whatever they need that so give them that you know people that have that understand get like secondary things in life this is like this is like primary right everybody needs that [ __ ] secondary and then it goes to the top here so it goes handin hand with this entire structure so you want to focus on these people and not on this one and not on this one it's same with the delivery delivery intensity right this is what I was talking about when you focus on a done for you product what do you think Jeff Bas is going to do Outreach don't think so right Jeff Bas are going to focus on Outreach because it is not the thing that he needs to do it's not the most high leverage return investment activity that he can do for him to be able to make the most amount of money okay it's very simple when Jeff basos wants to buy a private jet he gives his credit card and it's fixed within a week that's it done for you food water is heavy filment as well because when you create a product you create product the only thing that you do is you go to the store and you buy water the done with you aspect of this is easy fulfillment because it's exactly in the middle and the reason why this the the delivery intens it is so low that you almost don't need it like you don't need to have and you don't need to put in a lot of effort for you to be able to fulfill because you have attracted the right client because the the the main energy and and like the the the how do you say that the market aspect from the the people that you attract so what I mean by that is is the type of delivery that people need right people that are at the bottom they they need some information info so they will never be able to succeed because you're not going to hold them hand in hand for them to be able to succeed so these are the worst people and you give them the worst thing so how how can they ever succeed why do you think courses have a 5% success rate it's low right these people need somebody can hold them hand on hand right and these people need somebody can do stuff for them for you done for you right and the Beautiful structure about this that the market is big enough for you to be able to profit 10 mil as same same this is an insane Market because these people are willing to learn are willing to grow as you can see are understanding that they need a network they understand that they need to interact with you they understand the part of communication they're smart so the the market for this specific situation here is perfect so what you see the pattern that you see is the middle the middle the middle and the middle so focus on that it's done with you coaching Consulting systems it's easy fulfillment even in the right agency model will fit into this you can leverage you can build an agency absolutely no problem I have skilled agencies from Z to 10K within two to four weeks I have skilled Consulting companies from zero to 10K within two to four weeks and the reason why is because I understand how to attract the right client how I understand this okay and that is the only most important thing that you need to understand about this complete process hopefully this gave you guys a lot more clarity about how to structure these types of things because this is extremely [ __ ] important to understand the right market sell to the right people make the right pricing for these people and understand how to deliver these people an absolute great [ __ ] experience for them to be able to get to understand how to get the results okay hopefully this video was valuable I'm going on client retreat in three weeks I'm [ __ ] excited for that I don't you like you okay so guys focus on long-term sustainability focus on you giving your clients results focus on you working with clients that you actually want to [ __ ] work with Bob that is a realer realtor that is 54 years old can work with you absolutely no problem right but you want to make sure that they don't have high expectations that they don't expect the world from you that they don't need a fancy guarantee for them to be able to buy your service you need to understand what the market that you're operating in wants for you to be able to provide them with the solution that they need and if you need help by that if you want to scale this to over $100,000 a month consistently with the right product the right Market the right marketing message the right Market approach for you to be able to understand how to attract the right people that are going to pay in full right instead of having 50 clients that pay you 1K have have have like five or 10 clients that pay you five to 10K same money easier fulfillment Happ your clients it's a way better structure do you understand right and that was this video hopefully you understood the the the power of this process and what you need to do from now for you to be able to take action on how to structure the service rewrite and how to actually understand how to give people and give the market what they want right now we're going to dive into the ads module this is the process of how was capable of generating a 12 to 17 act row as that's crazy so definitely go watch this module because this module is going to be in like extremely intensive right it's going to be a lot of detail a lot of ads processes the exact growth ad that I leverage for me to be able to create a 17x row as within the first 30 days of launching it the second thing that I'm going to address is the messenger ad the messenger ad is the ad where you got a lot of DMS consistently from people for anywhere between 3 to five bucks so go watch that right now because I'm going to explain everything step by step of what you need to do for you to be able to run this in a very profitable way in the last 3 days we collected 19.2k but I got another client payment 24.7k in the last 3 days if you follow me on Instagram you can see all this stuff I'll be walking you through the exact funnel that has been able to allow me to do and create this approach a high ticket offer that is discovered validated and ready to skill towards the market the market has given you green light for you to push your offer towards the audience size that you have towards people that don't even know about you towards new traffic because we know that it works based on the data that it's given you right optimization for Quality attention to maximize conversion within one process every single component that you see here on the screen perfectly fits into each other and that is exactly what builds us the infrastructure that we need right in combination with the ad process that I'll show you the Twitter process that I'll show you um the entire client Journey as well as the mechanisms that I leverage for me to convert people because this didn't happen overnight the thing that we want to understand as business owners is how to maintain attention have you ever heard how many people have skilled to 10K 30k maybe even $100,000 a month but after 3 to six months they're back at zero there's so many people that go through that Journey go through that pain because they don't understand how to make maintain attention how to maintain and build a proper structure a sustainable infrastructure that allows them to keep generating that type of money so you'll not only learn how to generate it but we need to learn how to maintain it for us to be able to make money until the moment we die okay attention traffic so the moment we start to generate traffic we want to understand who to hire because we're business owners we're not going to be involved as the main character we in the process that's one of the most [ __ ] things you can do right we hire virtual assistant whenever you're starting out anywhere between 0 to 5K a month you hire a virtual assistant a person with general knowledge about the solution capable of doing very simple and repetitive tasks towards creating a certain system right an sop or a workflow that is decently optimized it is optimized but it's not the actual outcome that we want so how do we hire better people than that how do we hire growth Specialists the people that deeply care and understand your product in detail are the people that can sell your product at its best okay creates and owns the content while leveraging the assets to build an own brand for the company and skills the audience up operates as a leader and can work completely independently we have all these levers that we can pull while building a Grove team that is capable of running the outbound system the reason why the brand Nick setting came decently big is because the moment I started out the first 300K that I made online is through Grove Specialists reaching out to the entire market and then me not losing using out on the atttention while telling my growth specialist hey you know what if you're chatting with John and John doesn't want to book in a call all good just send them towards one of my YouTube assets send them to my Instagram let them fill in this quick optin and like [ __ ] rush into it to be able to get a certain asset that is the thing that keeps me and maintains my brand keeping people's attention again right VA 300 a month time 3 is uh 900 a month VA commission basis 50 to 7 75 per qualified appointment or 4% per clo I have a complete growth team right now so we leverage this entire search that I'll show you in a bit right 100 to 150 per Quantified appointment or 5% to 8% commission the moment we know what we need to pay our growth specialist how do we actually capitalize on the fact of understanding how we build the system we do 300 messages a day I'll completely make a new video about a b that you can leverage very soon to send out 500 to a th000 DMS towards a specific audience every sing single day right you build a shaped infrastructure that creates the profile optimization all the content on the Instagram accounts and capitalizes on um surpassing the Instagram guidelines so you can send out a [ __ ] ton of messages it will be sick leveraging paid audiences so how do we leverage paid audiences why would we ever build and go and spend our time leveraging an audience that is saturated you're instantly telling yourself I'm wasting time right now why would you do that you probably don't have an answer on that and the reason why is because the the moment you leverage paid audiences an audience that is paid is it is harder accessible so every single thing that is harder accessible is more valuable instantly and that is why you should get access to paid communities right and there is a way you can get access to paid communities for free and that is exactly what I'll learn you because this strategy is allowing you to get access to a better ICP with more more budget more money more pain right that already have bought into a program so you can use these levers for you to be able to convert people into what's your own service so the moment we leverage direct sales assets and converting mechanisms we can do that in two ways we can leverage practical growth and organic growth right so we stack attention on Instagram and on YouTube exactly what I'm doing right here I get likes I post content every single day and the reason why I do that is to constantly nurture my audience I nurture them they see my content and they'll they'll it's not even my intention to sell them something it's my intention for them to realize Nick is still on this world because you won't understand every single person always talks about whenever they post a picture on Instagram or this you look at your own de you you look at your own pictures and your own text and everything that you do for yourself 10 times more in detail than other people do whenever you post the story nobody gives a [ __ ] about what you post bro trust me trust me people don't care about yourself as much as you do around 10 times to 20x less right 10 times to 20 times less so it's very important to understand how to constantly create traction that allows these people to constantly see you right I post these screenshots and I post everything here let me show you my story sequence Right View archive we have the entire story sequence to constantly show people that I'm still on this world we just need to convert them by 1% a day so after 100 days they're 100% converted they'll hop into DMS they hop on a call and they'll pay that's exactly what we need right average client call client payment client onboarding boom uh with have the clients here and you buy [ __ ] sick this is the thing that we want to create to sustain the entire process of what we're building Here YouTube YouTube is the mechanism one of the most valuable resources the if you can build YouTube videos correctly you'll become extremely rich and the reason why is because in in in under 20 minutes you can convert a complete cold prospects to prospect to what's a ready to buy person to what's a ready to buy person that is ready to spend multiple four figures on you okay so we have and we stack the attention on a social platform like Instagram as you can see here I have around 18K followers and then we have YouTube which is around 6.7 right and at that moment I educate them on my solution I educate them on the lifestyle I nurture them and I change their beliefs and perspectives so every single time your believe and your perspective will change a little bit because I'm a certain authority to you if you're watching this video already for such an amount of time 5 to 10 minutes the chance that my influence influence will impact you is extremely high otherwise you wouldn't be here otherwise you would have already clicked off right so this changes belief beles right and the believe Paradigm is extremely important because you can make people do anything you want and that is a good thing as long as it as long as if you use it correctly lifestyle and nurture people want the lifestyle that I live right educate them on a solution I educate them on a solution for them to be able to solve their problem as quickly as possible so the moment we understand these three steps it's [ __ ] our time to gain now we can ask something from people instead of give them only instead of changing their beliefs giving them value and and giving them all the sauce for free it's time to ask something in return and not everybody would appreciate that not everybody would like that but a certain percentage of of your audience that is extremely extremely loyal is ready to spend all the money they have on you and this is where a CDA comes into place a CDA is needed to make money because people are too scared to reach out towards you to me themselves that is why you need to ask for it that's complet fair and fine because you have provided them so much value and the way you can capitalize on this is by making story sequences exactly what I do right here let me show you this right now so I can for example uh let you show me one of my ctas this one right Market is going to hit close to $100,000 this month if you're not profiting on the high ticket Market there's too much opportunity out there because the supply is extremely low the market size is huge DM me the word info boom and an insane amount of people DM me the exact word info or you can do it in a different way you can leverage an appointment setter you can leverage an appointment setter to constantly reach out to people within your audience to convert them on a sees call so what you're doing here the mo the most important thing here that I want you to understand is you are the the the the circle that you see it's not a circle but the lines that you see here is your ecosystem you own their attention and the moment you have a convo with them a call with them let's say you don't close them let's say you close them perfectly let's say you don't close them you put them in a trash it's a wasted lead and that is exactly exactly what we do differently instead of putting them in the trash put them back into the ecosystem let them leverage let them look at your Instagram again oh cool don't worry about it maybe you're ready in two months that's all good just watch my Instagram sequences watch all my YouTube content I think oh wait what this video here specifically is a very video very good video that'll definitely learn you a lot about the pain that you currently have in your situation the moment you start to care about people is the moment they start to appreciate you the moment they start to appreciate you is the moment they start to show interest in you the moment they start to show interest in you is the moment they start to convert and the moment they start to convert is the