The TOP Facebook Ad Creatives That Convert (STEAL THESE) transcript

in today's video we're going to be covering the exact Facebook ads that you need to scale this year where you can be doing an extra 100K 200k or even 300K in sales at the end of this year because right now we are entering Q4 which is one of the busiest seasons for e-commerce online so I'm going to show you the exact creatives that you need to start implementing right away so let's go ahead and get right into the video here we are inside of the ad swipe file that I've gone ahead and put together for you for Q4 we're covering anything from Black Friday ad creatives Christmas any of the holidays the final months where you can be getting 100K in a single day in sales the offers the structure and everything you really need to know around this so what we have are a few different Facebook ad formats that we're going to be going over one of these is the product benefits based ad the product feature product demonstration all of these ad types get really good return and AD spin allow you to spend more on Facebook ads and be able to reduce your cost per purchase and understand when it is that you should be launching these so let's go ahead and review some of these creative assets that we have here and if you want to follow along in this video I've actually linked this swipe file for free for you to be able to access and start using so one of the very first creatives we're going to be looking at is a product benefit SL product demonstration video and as you can see the ad copy is the first thing we're going to go through and it's going to be calling out all parents with your Facebook ads you want to call out your audience so that way people can self-identify and raise their hand and say that's me because then they'll engage with your Facebook ads this will help your algorithm optimize over time and then we have this Christmas give your young gamer a gift that's both fun and peaceful since we're going into the holidays there's a lot of gifting that happens around this season people are buying for their significant others their friends and family and so you want to make sure to have ad copy that calls out gifting you want to leverage these keywords because not only are people looking to buy for themselves but they're buying for others which will increase your AES get you more lifetime revenue and gain additional customers because people are looking for items to buy and then they have the positioning which is the game tindo handheld game is the perfect solution so the solution to your gifting ideas if you're struggling with it and then call out three benefits which is our product benefit ad copy three emojis very clean and then they start to call out Imagine The Joy on Christmas morning don't miss out which is the urgency aspect of the ad copy and then they have a call to action shop now with the URL so let's go ahead and play the video the first thing I'm noticing is they're using Tik Tok style text which I highly recommend because it's very relevant most people are used to seeing it not only that but they have their text placement centered 2/3 into their video which is one of the best spots you can actually Place text because it's covered by nothing and it is in the main portion of your screen and easy to read this one thing brought back so many memories it's a game tendo with over 4 games inside includes all the games I grew up playing plus it has a two-player controller to play against friends I highly recommend getting one all right so very simple Video 17 seconds long they have the main headline bring back so many memories which is calling on the Nostalgia aspect of this they then call out 400 classic games and they show this you want to clip to the next scene of you actually demonstrating the product where the product demonstration aspect of this video comes into play and then they show them actually using the product and then finally it even has two player which is an added benefit and bonus to this product that a lot of people might interested in and then the biggest part of this video which is the call to action before they sell out adds urgency so people are more likely to buy and they have the call to action and then they have their headline here so this is a holiday ad that you can run during Christmas you structure the video you demonstrate your product call out the features and benefits and highlight gifting let's go ahead and go to the next ad here we have a product feature which is calling out the uniqueness of the product it's a simple red arrow the perfect Christmas gift once again following very similar background the only difference in this one is 30% off for Black Friday it's a great Christmas idea buy it early get it by Christmas and the perfect personalized Christmas gift and then they have it made in and then upload any photo and it'll transform your product this one is a very good gifting ad if you sell custom wall art if you sell custom products jacuzzi you know anything where you can put an image or photo on it this is a great way to do it then we have our clothing based ad and these ads are very simple in nature but they end up performing really well these work perfect for retargeting these work great for being able to acquire new customers this is a way to scoop the bucket on being able to get all of the people who haven't bought in the last few months to take action on a special offer that you're running so in this case get up to 50% off our entire women's collection during our Christmas sale Best Sellers are going quick so order now and this was actually one of our clients in the mentorship three nails and they're absolutely crushing it getting tons of results and this is a very simple ad that you can run my name is Kaitlyn I the head of marketing at three nails and I am here to let you know that our Christmas sale is live and most women's gear is 50% off right now including our brand new Nova collection of hoodies quarter Zips leggings and joggers and our seamless collection of leggings t-shirts very simple video shot on an iPhone camera there's not a lot that goes into it it's really just highlighting hey we're running a special offer and this ad is great for retargeting because if people are already familiar with the brand and you've already done a lot of cool creative campaigns gained a lot of interest this is one of those ads that are just going to convert the people who are interested in your products already but just haven't bought yet so these ads here can easily do anywhere between 5 and 15x return on ad spin during Peak buying days and then we have a ring based ad which is for [Music] jewelry so this one's a reaction Style video reaction Style videos absolutely crush it in fact we helped a brand go from 0 to $500,000 per month with reaction Style videos this is Arc drops and all we did was have people reacting to their product and it would immediately create an interest because people are wondering what it is that they're selling how it works there's a natural inclination to want to be able to click on an ad to learn more so reaction styles are whenever you react at the beginning of the video this is great for supplements this great for jewelry this is great for pretty much any product that you can have a big reaction to and it's immediately going to capture attention and pull people in to watch the video the best part is they're using this attention by saying hey save up to 65% off on our holiday offers that is an insane offer so you're going to be able to get a lot of results the bigger your offer and most people don't know this but specifically around the auction and bidding system with Facebook ads it doesn't matter who spends the most in order to get the best results the way you combat that is by having the best offer Whoever has the best offer is going to get the most reach and the best results because you will show up first in the actual feed on Instagram and Facebook so if you have an offer that's 65% off and everybody else is offering 10% well you're pretty much always going to up in front of them because Facebook wants to have the best offers in front of their audience for the best experience so keep that in mind but at the same time you need to pay attention to your unit economics to really understand if it makes sense now here we are on another ad format this one's another product benefits based ad where you break down all of the benefits they have the reviews over 20,000 plus this right here is a great way to call out your offers we use this exact headline in a lot of ads and it works really well you essentially say Black Friday Halloween Thanksgiving Christmas and you put it in bold text you call out your offer and you do the same thing down in the headline and it's a really easy way to capture attention and make it very clear that you have the offer out there you don't want to bury your offer down below the fold because most people won't see it so you need to make sure it's shown leg swelling affects millions of Americans are you won there is only one proven solution for this wearing compression socks however every compression sock is either so this is demonstrating the product giving out the benefits calling out the reasons why it's bad and then the solution and how their product is the positioning for that and then they have a Christmas spin on it by having the Christmas bbased designs and a couple of reviews throughout the video this is a great ad format that you can leverage we even have the script here that you can pay attention to so you would format your ad copy very similar to this and film a video style now let's do some that we haven't gone through yet so here's our pre-sale ad is for military this is where you actually run your offer early before your main offer so that way you can warm up your audiences warm up your ads get better results and have it more consistent so when the holidays do hit and you come out with that big offer you already have that campaign really fine-tuned so the way you do that is by having a pre-sale so you give a special offer whether it's 10 15 20% off and then you have your main sale which might be 50 to 65% off or some other offer whether it's a BOGO or however you structure and essentially you get a lot of sales on these sty of ads you have a main headline have the product images and center and essentially run a pre-sale these are great to to launch one to two weeks in advance of your main offer then we have a image-based ad where you just show different variations of your product call out what they're receiving free delivery free gift card free gift box the more you offer the better the result and then we have our direct sell ads which are just straight up what you're going to be running in the Black Friday time period in the Christmas holiday up to 45% off limited time holiday bundles couple benefits very straightforward let's watch the video calling all last minute holiday Shoppers this is your last chance to take take advantage of some truly pocket saving deals Dr Squatch is making it easier to get your hands on some truly eye-catching soaps with this the big thing about this video is making sure you have lots of variations throughout as you can see we have the holiday themed which makes it relevant we have the big offer that's calling it out holiday blowout sale meaning we need to sell a lot of these products we're giving away a huge offer now is your time to stock up and then as you can see they show the actual soap being used how it looks the different boxes the different options everything you really need to see so that way you just go to the website and buy as many products as you would like and then we have our last chance so these last chance ads are ones that you're going to run at the tail end of your offer these are on the peak days whether it's Cyber Monday Black Friday leading up to the Christmas day where there's only a few days left and you're really milking out those 10 15 20K sales days once again very similar fastpaced they call out the offer they show lots of different products this is your time to show everything you really have to offer and get it out there and then we have our product comparison based ad where you actually compare your product against somebody else's these are good to run leading up to your actual Black Friday offer so that way you can get your audience very consistent you just compare your product against a competitor's product here's another good format they call out the 20% off the free shipping the sign up to get 10% off your purchase plus share your experience so you can combine all these special offers together and they're actually giving you kind of like a step by step so if you add $120 to cart now your aovs are up you got your free shipping now you got 20% discount let's say it's your first purchase now it's up to 30 and then you refer a friend and now it's 35% off and you're also getting a gift card directly in a limited time so they're really giving you everything you need but they're also incentivizing the customer to have to go through all of those steps to get there but more than likely than not people are going to take advant of that offer and do [Music] it so this one's more of a lifestyle based they're just demonstrating their athletic wear and then highlighting all the offers they can receive this one says almost the only sale of the year so if you don't run a lot of sales then you need to call out that this is the one time you do it every year because Black Friday is now live up to 40% off this one's a very simple one and it's more of a branded creative feel asset for their creative this is a pretty creative campaign very simple straightforward and it's more of a lifestyle-esque fits in with their brand guidelines simple text these will crush it they ran this for 78 days even after the holidays because it worked so extremely well so we have our product benefits softer skin doesn't clog pores and smells good 30% off Black Friday deal so as you can see a lot of these are very similar they're calling out the key headline you highlight the benefits you call out the review you have a video that demonstrates the product you make sure your offer is very clear with a strong call to action and then you run a pre-sell leading up to Black Friday you run a core sell which is during those Peak buying days of Black Friday and Cyber Monday and then you have the consistency of those ads whenever you do a massive sell that leads up to Christmas and during that time period you can make as many sales as you did the entire year in that 2month time span so go ahead and click the link below this video so that way you can access all of these creative formats we haven't gone through all of them there are so many here we have amazing creatives like this which are more of an image based asset that call out the special offers and make it very clear so you want to leverage these and go into canva structure your videos very similar have some of the ad creatives just like this this creative right here is going to absolutely crush it this is where we call a combination ad where where you combine the offer with the lifestyle and product based images these do phenomenally well so go ahead and check these out because these creative formats will absolutely crush it here's another one cozy holiday season we have our notes based ad we have our biggest sale of the year ad these are great formats we have bundles where you actually combine your products together and give a special discount we have the main core offer on your bestselling product that you scale up we have the sitewide sale and as you can see we go down here and there's so many different variations we can leverage so the more variations you can get during the holidays the better off you're going to be when scaling as long as you segment your campaigns out and have the timeline ready and in place now if you want help with this and want my team and myself to show you not only how to scale up your Facebook ads your Tik Tok ads optimize the site and get your offers in place then definitely make sure to book a call with myself and team where we're happy to go through all of this with you and our one-on-one ads Mastery mentorship and once again it's your favorite digital marketer here Chase Chapel cheers and B all