How To Run TikTok Ads with Ai for Beginners transcript

in today's video I'm going to show you how to set up Tik Tok ads if you are a complete beginner and then I'm going to show you exactly how you can leverage AI to create tons of different ad creatives for you if you don't have a way to film videos so that way you can get your ads live and into testing and then I'm also going to show you how you can redeem a special offer so that way you can launch your Tik Tok ad account and start claiming some of these Tik Tok ad credits because they will match every dollar you spend so that way you have additional ad spin for testing so let's get right into the video the first thing you can do is click the link below this video and you're going to get a special offer and you can spend $30 to get back $20 spend 100 get 10000 and then there's even some offers where you can spend 200 get 200 back spend $500 get $500 back so if you claim this Tik Tok ad credit you can set up your Tik Tok ad account and get these offers applied to your account whenever you start spending so let's go ahead and jump right into the video so that way we can get started so here we are inside of your Tik Tok ads manager after you've gone ahead and claimed that credit and created your Tik Tok ad account you're going to go ahead and select create and we're going to be optimizing for a campaign type that is called website conversions this is great for if you're looking to get sales on your website specifically there's lots of different campaign options you have here you don't want to optimize for reach because you're simply just going to get reach if you optimize for traffic you're going to get traffic if you want to get purchases then you need to optimize for either product sales or website conversions product sales is anything with Tik Tok shop if you have a Tik Tok shop set up then you can definitely optimize for this campaign type but if you just have a website and you're looking to get orders and purchases on there then you definitely want to go with this option and we're going to go ahead and select that and we're going to name this our broad testing so this will be our broad testing campaign and then we're going to leave all these other settings alone for now and hit continue and then we're going to go ahead and name this ad group broad because we're going to leave the audience open because we want to allow Tik tok's algorithm to optimized for us and as you can see it's a fairly broad audience which is why we're naming it broad the next thing is you want to make sure that you have your pixel applied to your website if you haven't set up your pixel you definitely need to do so and then you need to select complete payment as the optimization event this is how you're going to be able to optimize for purchases then we have some options here we have automatic placements which is across Tik Tok in their Network Partners I'm going to go ahead and go with select placement because we only want to show our videos on Tik Tok because those are the style of videos that we know convert and then under advanced settings you can turn off user comments if you prefer that I recommend keeping it on and then always replying to them because it definitely helps your engagement then we're going to scroll down here and we have some audience options the first audience that we're going to stick with is simply our broad so you'll choose the location at which you're targeting whether that's the UK United United States Australia and then for the age range make sure you select the appropriate age range that fits within your product I'm going to Simply leave 18 to 55 plus and then we're going to leave everything else pretty open here and we're going to scroll down and set our daily budget to $20 daily that way we can capture our first coupon threshold amount and then we're going to scroll down and we're going to leave it as conversion optimization and then we're going to leave all these other settings alone and hit continue now this is the part where we want to make sure that we upload enough ad creatives into our audience for testing with Tik Tok it is a very heavy creative platform so you want to have lots of different ads into testing you don't want to launch just one ad two ads three ads you need at least ads to start with to get the maximum amount of testing out there so that way you can identify which creative converts and there's a few different options you can use spark ads which are videos that you've already posted on your Tik Tok account and you can turn those into ads you can use authorized post from creators where you've gotten videos from them or you can turn this off if you don't even have a Tik Tok account or don't have any videos posted and you can create a custom identity and simply start running Tik Tok ads right away so to keep this video simple we're going to assume you don't have a Tik Tok account or have any post up and you're just looking to get your Tik Tok ads live and the way you do that is just by creating a custom identity upload your brand icon or logo enter in the business name here and then you'll simply hit create and now this is the part where we add videos or images and I highly recommend starting out with videos first because Tik Tok is a video-based platform and the way that we're going to Source some of these videos if you're just a complete beginner and you don't have a way of filming content then I highly recommend checking out this tool called creatify AI it will literally create hundreds of videos for for you using AI that are super hard to tell the difference between what's real and what's not it's a simple way to get lots of videos up and running into testing and you can customize them they'll write the scripts for you and I'll show you how all this works so once you sign up for creatify you'll be imported into a studio that looks similar to this and we can go ahead and select batch mode and inside of batch mode you're going to paste your website URL linked to your specific product that you're wanting to run ads for so I recommend sticking with one product whenever you're doing this so let's say that you're selling a deodorant and this is a product it could be skincare it could be a supplement it could be Electronics it doesn't matter just copy your product URL you're going to Simply paste it here and then Crea ay is going to analyze all the data pull in your product description and you can confirm whether or not this description is accurate or if you want to add some more information to it and then we're simply going to hit next we're going to choose 9 by 16 because that's the vertical format that fits on Tik Tok or video link we can do 15 30 60 seconds I'm going to opt for a 30 second based video our target audience is going to be men who are interested and using healthy products with clean ingredients because this deodorant is specifically has clean ingredients doesn't have any artificial you know scents added to it and is much more healthy than your standard deodorant so we're looking for men who are interested in those types of products and then we get op four having background music we know this is proven to improve conversion rates on on TiK ToK by having a subtle background music and then captions we know what captions on if people have their audio off that they can still read exactly what is being said in our video and we can simply hit next and then it's going to provide us a few script writing styles for our videos so we have a few options to look at here we have a don't worry which is addressing a negative emotion so we can do that if we're worried about people using harsh ingredients or negative aspects of deodorant and how we can position our product in a much better light and then three reasons why which is usually just three unique benefits and then we have some more options here we have a problem solution and then we have story time so we might use a Story Time video to communicate more on a personal level and connects with somebody through a relevant story and then for our visual Styles we can choose a green screen effect which will show our products and imagery in the background we can choose a top and bottom we can do a side by side so we'll choose three of these options here and then we have our avatars which is our AI but they look super realistic which is pretty crazy to think about so we can go through here and find some people who are in line with our target audience which is going to be healthy men so we might find some people who look like they're really focused on health so we'll select one person here let's see if we can find somebody else then we'll choose Greg here as well and then what we can do is hit next and creatify is literally going to render and batch together tons of different ad creative styles for us that we can download and start testing in our Tik Tok ads so literally within minutes we're able to get tons of different video variations to launch into Tik Tok ads so I highly recommend using this if you're just starting out and don't have a way to constantly Source new videos because Tik Tok is a video heavy platform you definitely want to leverage something like this to be able to get the maximum number of variables out there into testing to see what works and then once you do have a budget and you can later film some content and see exactly what's working you can actually put a video shoot together or start filming some content based off of what you see converts so we're going to go ahead and let this render and while we're letting that render we're going to go ahead and come back and go over the actual add copy that will be shown in our video the first thing we can do is type in our text here we're going to say get 10% off and we want to include an offer and special call out so if we offer free shipping then we want to say get 10% off plus free shipping because Tik Tok doesn't have a lot of characters you can add to your text here you want to simplify it and have your offer called out so people know what the deal is that they're receiving and then for our call to actions there's a few different things so if we're selling a product we can go ahead and select some different ctas that Mak sense so if we're looking at this chat with us doesn't make sense apply now no so we can go to order now we can do learn more we can do shop now those three definitely make sense interested that can help with click the rates and if we do offer pre-order we could include that but we don't on this specific product so we're going to go ahead and go with some of these options here and so once we've selected those we can then scroll down and drop in our product URL which is going to be our deodorant we'll go ahead and paste that URL here and then once our url's pasted we have our call to action we can now upload our videos that are being rendered from creatify some of our videos have now been rendered and as you can see we've batched together multiple different ad creatives which is absolutely insane to think about that our AI has already put all these formats together so let's go ahead and check out some of these videos hey everyone I just have to share something incredible with you I started using this new deodorant deodorant 2.0 and guys it's been a game Cher it's aluminum with a mild scent of Aqua Citrus sandalwood and Pink Pepper not only does it Glide all right so this is our story based ad and it's pretty good and we can see that the AI has done a good job of aligning the text with the video so once all of our videos have been rendered you can go through and edit some of these to align some of your imagery just to make sure it's cropped proportionately in the video and then what you can do is download these videos by selecting download and then what we can do is go into our Tik Tok ads manager and hit add video and once our video is uploaded we can go ahead and confirm and this is going to be our story time number four creative so that way we know that's that variation as you can see we have the bottom base video and then the actual product being shown above which is perfectly placed and the text is in the center so that way it's legible now what we can do is create our next six ads all we're going to do is hit duplicate and we're going to make six more copies so that way we have seven ads we can launch and do Tik Tok ads to start testing so now we can then adjust adjust and change out each of these so we'll then update and swap out all of these videos for each one and we're going to name them all uniquely and then we can adjust our text for each creative as well saying limited time offer and we'll just change each text and video for all of these and once you're finished you'll have your seven ad creatives ready to go now once you've made your seven unique ad creatives and you've named them all uniquely here you're going to hit duplicate on your ad group name this is going to allow you to create a second audience so we'll go ahead and hit copy and now we can name this our interest stack and we're going to stack some interest in here so that way we can test out some more unique audiences so we might do high spinning power for people who are able to afford more and then for our interest we might be interested in health health and fitness health and wellness we could do skin care deodorant body deodorant and once we found a few audiences in here we've gotten it to the balanced size so that way Tik Tok can optimize on its own we can then go ahead and create one more audience where we have three audiences we're targeting and we have all of our seven unique ad creatives in each of these launched into testing all you got to do is simply hit publish and then you're going to start seeing your ads start spending you can claim your credit and your ads will be live and if you're interested in learning more strategies around Tik Tok ads then I highly recommend checking out a few of these different YouTube videos and if you want to apply for my one-on-one ads Mastery mentorship where we show brands that are already doing at least 20K per month on how they can go to 10000 or even $300,000 per month with their online store then I highly recommend booking a call below where we show you all the Facebook ad Tik Tok Shopify strategies that convert and once again it's your favorite digital marketer here Chase Chapel cheers and bye all