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Chase Chappell · @ChaseChappell
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them. Because a strong founder story connects the pain that you once lived, the solution you created, and the mission you believe in, and the struggles that you overcame, and how that transformation now delivers to every customer out there. When you create the story with five key pillars,
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downloaded on your computer so that way you can do this. And one of the first steps is we're going to copy that link. We're going to come in here and click the plus sign, go to connectors, manage connections, and we're going to hit add. We're going to add a custom connector. We'll paste this, and we'll name it Meta
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can recreate it. We're going to go into chat GBT. We're going to start a new chat under chat GBT40. You're going to do the new updated create image option and you're going to paste this exact prompt that I've gone ahead and put together for you below this video that
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Opening (first 30 seconds)
I cloned 100 winning meta ads with one prompt. And what used to take days now takes minutes. Most brands can't scale because they can't make good ads fast enough anymore like these. So, I built an AI tool that turns one prompt into a full batch of meta ads. In this video, I'll generate 100 ads, launch them inside a real client ad account, and show you the results and break down exactly how [music] to do it yourself. And we're going to be doing this with a brand called Kuji. And if you remember in one of our last videos where we covered how to build an
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What this transcript is
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I cloned 100 winning meta ads with one prompt. And what used to take days now takes minutes. Most brands can't scale because they can't make good ads fast enough anymore like these. So, I built an AI tool that turns one prompt into a full batch of meta ads. In this video, I'll generate 100 ads, launch them inside a real client ad account, and show you the results and break down exactly how [music] to do it yourself. And we're going to be doing this with a brand called Kuji.
And if you remember in one of our last videos where we covered how to build an AI website for this brand where her entire site was designed with AI, we are now going to be covering how to build 100 AI ads for this brand and launch them in an ad account so you can just see the performance yourself. And to be able to do this, what we're going to do is copy our product URL. And you can copy yours as well so that way you can follow along in this video.
So, I'm going to copy this product, which is her Kuji wash, which is a feminine hygiene product. And it has all the information we need around our product on this page. And we're going to go to a tool called Imaginative where you can sign up for this just by clicking the get started link and creating an account. And once you're signed in, you'll be dropped into a page that looks something like this where we're going to be using the new chat feature to be able to do this.
So, we're going to say scan my product URL. And what this is going to do is it's going to scan our entire website, find all of the information on our product, see what people are saying, learn, and do research. It's also going to pull in our brand colors, our typography, and build out a brand kit and context file so that way when we go to generate AI ads, they're perfectly on brand and designed for conversions. So, this is going to learn everything it needs to know so it can write the copy and generate the images.
It's now scanned our brand kit, and what we can do is select our product image or upload one. We want to upload a high-quality product image only. We don't want it to be super busy. we want a clear product focus shot, so that way it can perfectly be cut out to paste into the AI imagery, so it looks ultra realistic. So, this photo is fine for us. You'll select one or upload one that is perfectly, easily legible, and easy to read, that's not too busy.
You can confirm your brand kit colors by adjusting the fonts and colors here, and even adding in more colors to your brand kit, so that way the ads are designed around your color palette, and you can confirm your font. We'll then hit use kit, and now our brand kit is applied. So, if we click here, we can see that we have our active brand kit, and now we can start generating ads. So, we can ask it to make certain style of ads, but what we're going to do is model our competitors' ads that are already performing.
So, you can go to your Meta Ad Library or Foreplay, and I pulled open a brand called Prose, where I'm going to look at their longest-running ads. This is a tool that is both linked down below the video for Imaginative and Foreplay, so you can see exactly how these steps work. And I'm going to sort it by longest-running, so that way I can see which ads are performing best. This is very important because I only want to model the best ads, so that way we can have super high-converting ad creatives to test.
So, I'm going to choose image, and we're going to look at some of the images they have and see which ones we want to model. So, here we are, we have a few different creatives, and we have a review-based one with a special offer. We have a a special special offer here. We have a comparison. We have a before and after. And I'm just going to look at which ones are currently in here. I'm going to sort it by longest-running, so that way I know the ads have converted in the past for them, and I'm going to see which ones I'd like to end up testing.
[music] As I scroll down here, I have one right here. This has a CTA, and [music] it's a statistic base, so I'm going to download that image, and I'm going to also see what else we have in here. We have a review base here that I'm going to download and I want to essentially find as many unique ad formats as I'd like to be able to replicate and I'm going to grab one more which is going to be a lifestyle image. I'm going to save that.
And now what I'm going to do is I'm going to go back to our tool and I'm going to drag and drop each of these images because I can replicate and model these exactly. [music] And all I'm going to do is say model these ads and I already have my brand kit selected and I'm just going to hit enter because our brand kit's already applied. And what it's going to do is it's going to scan these images and be able to replicate them exactly on brand for our product.
Literally swapping out the influencer and model holding our product and changing out the messaging using our fonts, putting in a real review, and adjusting this creative. So let's go ahead and see how this does. So now it's generating the three creatives and the goal of this would be to generate as many AI ads as possible because I want to be able to test inside of multiple AI ad sets against other creatives we're hand making ourselves, other UGC videos we're sourcing, and be able to increase our creative production.
So that way we just have an endless amount of creatives and I can test as many formats as I want and find all of the [music] winning ads out there and model them and essentially get perfectly on brand creatives [music] to constantly launch in an ad account. And we will be launching these later in this video so definitely make sure to stick around because you're going to be able to see the results for yourself on what the outcomes are after we publish this and check back in a few days later.
And the reason I'm creating a hundred AI ads is because I don't want to just test [music] one, two, three, five, or just ten. I want to launch as many unique formats as possible so that way I have as many chances as I can take with getting great results and being able to scale our ad account not just an extra hundred dollars but [music] a few thousand dollars extra per day at scale. And that requires a lot of creative from Meta.
So, here we go. I got my first creative back of our product. It's our coochie wash, and literally the person is holding it. If we look at the other one, here it is. A side-by-side comparison. This person is literally holding it. It fits our demographic. Our product is right there. It's on brand, and it says, "This gentle wash leaves you fresh and confident all day long. Say goodbye to irritation with a personal wash designed for sensitive skin." So, that's our review-based ad.
Here's another one, which is our statistic-based ad. 98% of users report no irritation from this personal wash. You might be wondering, "How is it coming up with this information?" Well, it's quite literally [music] pulled from our product pages, which is why we scanned our brand kit. And so, now we have our product here with a shop now CTA, which is just like this exact format. And here we go. [music] We have somebody holding our product.
Sensitive skin. Fresh feel. Gentle care for lasting confidence. So, now what I can do is all of these creatives are going to be saved to our ad library. [music] And now I have three ads right away. So, if I want to go find more creatives, I can just keep downloading some of these. Maybe I want this one. I'll save that. Maybe I want a one-by-one where I can save this one. We can scroll down here and even switch brands.
It doesn't matter really what the brand is, and I can just save these. So, now I have three more ads, and I'm just going to start generating another batch here. I'm just going to say model these three ads. Can I just send those over? And now it's going to model this one, which is a features breakdown. We have a comparison breakdown, and we have another review format with an offer. And while we let these ads load and start generating, what's really great is every time we go and successfully replicate a creative, it shows up in the formats ad library for us to be able to use it again later.
And it also has all of the other ad formats that other people have been recreating and modeling successfully, so that way we can even choose these as a template to also design our ads off of. And one of the great features about the format library when you're selecting templates is we can literally search up any color code. If we want to do green ads, it'll pull up that. If we have a specific brand in mind, we can type in pros.
As long as the ad formats have been successfully modeled and added to the format library, you can literally search anything like beard, [music] you can search girl, you can search whatever it is that you want to to see what templates there are. You could [music] type in comparison and find out exactly which formats to be able to replicate. The goal of this tool is not just to create a few ads, it's to create as many ads as possible to constantly have creatives to launch and test.
So let's go back into chat and see how these come out. And there's so many other things you can do with this tool. We can have it create variations, we can have it adjust the aspect ratio, we can swap different products or brand kits and design as many ads as we really want to. Not only that, but we can even ask for tweaks in the chat, we can have it change some copy, we can have it remove text. We pretty much can do whatever we want because this tool has been designed for marketers to be able to generate stellar ad creatives at scale.
So if we want to test 10 different reviews, we can launch that in a flexible ad with 10 different review styles. [music] And here we go. We already have this one replicated, which was this comparison version and it says feel fresh and confident daily, a gentle wash for your sensitive skin. We have our product made just for you, for all your goals, not just one. 185 possible ingredients, always made to order. And here we go, we have our next one, which is soothing everyday care, gently cleanses intimate skin, maintains natural balance, leaves you feeling fresh and comfortable, gentle personal wash.
We have a CTA, we have our product here, and it's in a shower setting that's perfectly on brand. And if you don't like a specific creative, you can just ask it to make a variation, or you can hit regenerate and it'll just regenerate that exact creative in a different way, changing out the ad copy, or you can even prompt it to give it more context or different information that you want to have in here. And now that we have up to six creatives already, what we can also do is go to the formats library, where literally here I can go and select this one.
This is a features breakdown. We have a problem solution. [music] We have another review based. We have a product breakdown. And I can hit use these four templates. I can say create ad and I can select our brand kit that we just scanned because it's saved here now and I can hit enter and start generating another batch of four ads based off of that format library. And I can literally generate as many unique versions as I want, so I have endless amounts of creatives.
It literally only takes a few seconds per creative to constantly pump out ads at scale. So you no longer have to hire a team, you no longer have to have a designer. It's absolutely incredible what AI is capable of these days. And here we go, we already have our four [music] ads being generated. And if we want different aspect ratios, we can adjust that. Just checking back in on this other ad we regenerated earlier, we have the breakdown for our product pH balance, removes odor causing bacteria, helps maintain [music] vagina pH, and free from harsh sulfates.
And a gently personalized wash designed for your sensitive skin. And then we have ordinary soap, which is a very compelling, you know, call out for this creative. And all of these are being saved into our ad library directly. All right, now they're done. Feel fresh and confident all day, nourish your delicate skin, clean ingredients, daily freshness, natural oils. We have the next one, tired of irritating washes, which is a problem that most people have with, you know, very specific hygiene products.
And then we have our next two creatives still being generated right now. Perfectly on brand. We have flowers in the back. It's very vibrant. And then we have our other branded static while we're waiting on the next one. And then we have this one down here for confident personal care, experience wash. And then we have pH balance formula, and we have our [music] product here as well. So, now what I'm going to do is we're going to activate a time lapse [music] so that way we can generate 100 quick ads real fast.
So, let's do that. As you can see, I'm literally batch generating all of these different formats. I have multiple pipelines working at the same time so that way I can just pump out all these different creatives really quickly. All right, so I've gone ahead and generated a ton of ad creatives here. We have literally all of the formats, hundreds of different ad angles that we can [music] now launch into testing. And what I'm going to do is download these.
We're going to go to Ads Manager. Now that we have our 100 winning ads, let's put these creatives to the test and add them into an actual client of mine's ad account and see the results. We're going to be building out the full campaign here inside of the ad account. We're going to see what these creatives are able to produce and I recommend putting them in a AI creative testing campaign and I'm going to show you exactly how to structure this so that way we dedicate budget towards AI creatives only, leave everything else untouched and what works will migrate out and then go back to the tool [music] and create more ads.
So, to do this, we're going to build out this campaign. We're inside of this client ad account for their website and the creatives we just generated. We're going to hit create and we're going to choose a sales campaign because we only want sales. We're going to name this AI creative testing and this is the same structure we're using with brands like Oak and Eden and Garden Alchemy who are are launching upwards of 80% of their ad account is AI creatives and they're doing hundreds of thousands of dollars a month in sales using this exact strategy.
And so then we'll turn off catalog. We're going to choose the ad set level so that way we can do testing and then we're going to go ahead and select next. We're going to build out and choose purchase and do maximize number of conversions. We're going to set this to 25 daily. We're going to do further limit the reach of ads and we're going to select an audience. We'll to one of interest. And this is a women's only product, so I'm just going to select women.
And now what we're going to do is build out our ad creatives. We're going to send them directly to the product page. So we'll paste the URL in. This is going to be a single image or video. Now what we're going to do is download all of these creatives, so I can just select the ones that I want [music] to use. And so I just downloaded our first batch of 50 creatives. I'm going to come back in here, select image ads, and going to go to media.
I'm going to open up our file. And I'm actually going to choose flexibles, that way I can flex in all of these creatives. And so I'm going to choose the ones that are most similar to each other. This one's tired of your irritation. These are a question-based. So I'm just going to grab all the ones with questions. And so I'm going to flex these creatives in because it allows us to rotate through which ones work best. And here's our ad creative.
Now for primary text, we're going to go back to the tool. We're going to go to the ad copy feature, and we're going to paste in our URL here. We're going to hit generate. And what this is going to do is literally analyze our competitors, find out what all of their products are. It's going to research Amazon reviews, Reddit forums. It's going to find out what our audiences are talking about with other products out there.
It's then going to analyze all of our site data, and then craft ad copy based off of the hundreds of ad accounts and thousands of data points that we've been able to craft this with to design us up to 20 unique frameworks [music] for different ad copy angles we can use, covering different varieties of problem solution or features and benefits or review-based. So that way we cover all buyer psychology and are able to test these.
So the first one is we have a before-and-after transformation. We're going to use this for our primary text, and you can read this and adjust it as need be just to make sure it's fully accurate. We're going to go back to our site here, paste in our primary text. We're going to add a text option. This is the eco-sustainability hook. We're going to paste that one in. This one's scientific plus benefits. We're going to paste that one in.
And then we can regenerate this and get another five unique formats for our next batch of ads. And this is our story-driven hook. So we're We're to do five primary texts, so that way we have the ultimate variety of testing. And then we're going to adjust our headlines, and then we're going to drop in our descriptions, and then we'll paste in our URL, and then we're going to choose shop now because we want people to shop.
And there we go, we have our first ad with a batch of six. We have all of our primary text and everything. This is going to be our question-based ad. And we want to make sure every format is unique, and we're just going to name this AI. And then we're going to quickly duplicate, and then we're going to choose our next round of ads. Next one's going to be our features breakdown. Now we have a breakdown of all of the different features and benefits.
So we're going to name this one features and [music] benefits. And then we're going to go back to our ad copy generator and say generate more, so that way we can get another batch of unique ad copy. And [music] now we just got our additional ones, which is our feature-driven introduction, which pairs perfectly with our features and benefits. We're going to scroll down here and swap this one out. We're going to go back.
We have our social proof stack, which are real reviews from our website. We have our pain solution hook. And you'll notice every single one of these is uniquely catered to a different audience, so that way we have the most coverage possible. And then we have our bullet point features. And now we have our additional five formats, and that's our features and benefits. Now we can duplicate this. We're going to swap this out for our next batch of ads.
So we already have 16 ads active. We're launching more now. The next one we're going to do is a review-based or our UGC-based. So now we have all of our UGC content, which is user-generated style. Looks like Instagram POV, and these angles absolutely crush it. And every time we launch this into an ad account, anything that looks like IG or UGC-style content does phenomenal. So we can go back to our copy generator and repeat this process again.
And then we're going to swap out our next batch of ads for our review-based. So these will be all of our reviews. So these are real reviews pulled from our site. Now we have all of our review creatives. We'll name this reviews, and then we'll quickly duplicate this. We're [music] now going to do all of the statement-based ones, which are direct [music] call-outs. This will be our direct call out creatives, which are these right here.
And we have our 4x5, we have our 9x16, and our 1x1s all in here. And then we'll just quickly duplicate this and launch in our next batch of ads. So, we already have nearly 50 ad creatives in here. And believe we've used all of these, so we got to go back to our tool here and grab the rest of our formats. And then we have our next one, which are our branded statics. And these are our branded statics for our gym to wash angle.
Now we have 10, 20, 30, 40, 50, 56 ad creatives already. And we're just going to repeat this process until we have all of the creatives in here. All right, so now we have all of our creatives in here. What we're going to do is now duplicate this ad set, and we're just going to change out the audience again. And then we're going to duplicate it once more. And now we have our five ad sets that we're going to launch these AI creatives into for testing, and we're going to hit publish with all of our creatives underneath.
So, there you have it, the ads are now live. No matter your skill set with imaginative, anyone create ads for themselves that are high converting. And you can click the link below to be able to access this tool. And that's the key here. We're going to check back in a few days. We don't just want AI to create AI slop. We only want actual high converting AI ads, which is why we model some of the best ads out there that produce results for us.
And I think that's where this is different from everything else I've seen on YouTube and other tools out there. And these AI ads can cut down over 99% of the work and convert better than professional made ads that cost thousands to create. So, let me go ahead and show you exactly what the results look like in just a few days. All right, so now we've had a few days of ad account data where we've been running the AI creatives.
And as you can see, some of these are generating a 16x, some of them are generating 5x, 3x, a 2x. And we can kind of see which creatives are starting to work here, and it looks like the AI UGC based content that builds natural is what's converting right now. Then we have some of the routine based ads where we're walking them through literally what to expect over the coming weeks. And then we have some that are breaking down a features and benefits and just highlighting the product and then showing somebody next to it.
[music] And then we have a problem-solution based that is also converting and a question-based ad as well. So what we can do with some of this data is we can start to take these ads and drop them into our higher-performing audiences to get them additional budget and we can also go back to the AI tool and create variations of these based off of what is working. So really all in all, the results are coming through. Now we just need to let this continue to run.
We're going to spread it across the ad account and start to scale some of these and turn off some of the underperformers that are spending. And from there, we're just going to create more variations with AI and have a constant pipeline always coming in every single week. Now what is really crazy is here when you pair these AI statics with AI UGC that looks and sounds completely real, the sheer volume of ads you can produce is absolutely insane with this workflow.
For example, these other clients here are doing the exact same thing that are doing 250k per month. 80% of their ads are AI UGC creators. And without those AI UGC ads, they would have never been able to scale up with that volume. So I'm going to switch over to that video right now so you and I can go through that workflow together. I'll see you there.
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