How to Go From $0 to $100k Per Month On Shopify (Step-by-Step) transcript

in today's video I'm going to show you how we take Brands to multiple six figures per month using Facebook ads and Tik Tok ads on Shopify I'm going to be running through an example of one of our clients Jessica Wellness who is averaging a very consistent return announcement on both Facebook and Tik talk around the 3 to 5x range doing multiple six figures per month and so let's go ahead and analyze their shop by store to better understand what a high conversion rate looks like so here we are on their product page this is one of their best selling items typically with the shopy store you have a best seller and your best seller is one of the leading items you'll end up using in your Facebook ads and just by going through this product page I can show you some of the things that are going to help you increase your overall conversion and one of those first things is your sticky Banner at the very top this is where you announce free shipping this is where you can call out a special offer in their case it's a free sunny or cloudy sample with any purchase so that's a freebie freebie offers help increase conversions because people want to redeem that offer they also might want to get free shipping over $40 so if they add an item to cart that's 31 bucks they'll try to add another item which will increase your AO because they're trying to get that free shipping so you want to have a banner at the very top always the next thing a lot of you have too big of a menu you want to make sure your menu is simplified and minimalized and that just means that you pretty much have your logo your menu items or it can be in a menu bar and it just needs to only take up a little bit of space you don't want it taking up 25% of your desktop or mobile view because it's wasted space it's just a menu and it's only needed for clicking a button to go to a different page the next one we have here is our scrolling banner and this is where you can call out some of your credibility standpoints this can call out 10 20 30 40% off offer this can also be used to demonstrate value so this is a scrolling Banner that is placed at the top after the menu as well and then next up we have our reviews you always want to have reviews if you don't have any reviews on your product simply just don't show them to begin with but you want to start collecting them so you can eventually showcase your five-star reviews this can help increase credibility people will be able to see what other individuals are saying about the product and it definitely helps the next thing is you want to bold your headline for your product name this is very important so people know exactly what you're selling typically you'll have a sub headline that simply explains the product or gives some additional detail then your pricing and then we have what are called color swatches this just shows different colors of your product this works great for clothing this gives a visual aspect into what it looks like it's great for cosmetics it's great for anything that has a different color or a different flavor these are always great ways to be able to show this rather than saying light medium or dark you can actually showcase and visualize the colors so it's easier for the consumer to make a decision the next thing is rather than just showing the product if it is in the Cosmetic space or it is in the food and beverage space show the ingredients show what the product looks like if it's a supplement if it's clothing have a zoomed in shot in the background of the actual material then they're featuring some of their accolades which is an award and so they were featured an award in 2024 for clean and conscious people in the Cosmetic space really care about that so why not include it here sometimes people put it below their product and individuals would only see that if they scroll down and we might lose them by that point this is also a great spot to include a special offer if you don't have an award or this can also be a great spot to include 30-day returns or 180-day satisfaction guarantee it doesn't take away from the product image it only helps your conversion rate next thing up we have our subscribe and save option being able to offer a subscribe and save allows you to increase your ltvs is going to help you get closer to those 100K months because one month you do 20K and let's say you have a 50% returning customer rate well you already know that $50,000 is coming next month so if you generate another 100k with your Facebook or Tik Tok ads well you're going to be looking at 150 and then the following month you're stack into 100 so you're always moving your Baseline Revenue up through subscribe and save this is great for consumer able items then we have our add to cart and our buy with shop this is very common with shopy stores you should always have buy with shop because people can check out immediately because they save their card information lots of people do that then we have our product images so many of you lack on the amount of product images you have you don't want too many but you also don't want too little and some of your images just don't even explain what your product does so if we go to the next image here well in SPF you actually want to wear so we know it's for being out in the sun SPF and as you can see we have our features in benefits boost Skin's hydration you know we have a matte radiant finish antioxidant three flexible Shades so it's for multiple different skin types it's healthy you know it's safe we have blue light Shield it's going to block the sun's Rays ocean and reef safe if you're out traveling and going into the ocean and then we have a nice call out commit to your skin and the environment these are really important things you want to have explainer images I like to think of this as the same way Amazon does their product pages when people list their products on Amazon you will see these style of images across the board the reason is it conver and Amazon makes you do it because they want to ensure that you get Sals and it's been proven by science and data to convert so this is something that you must have and then we have another version where we're explaining the product less is more we're going over some of the ingredients highlighting exactly what they're getting so they know what's inside here we have the multiple different shades and then we have before and afters before and afters are a great way to illustrate what the result would look like before using the product and what the result would look like after using the product so this is before here we go after it's cleaning up their skin it's non harsh chemicals right so this is a better SPF not only that but it provides a nice layer of the tone from the shade that they're using to fill in some of the blemishes which is a great use case for a lot of individuals who would want this product right makes your skin look cleaner and then we have a lifestyle shot which shows the matching of the skin tones and then we have some of the other images whenever you select this as we scroll down we have some key benefits which are highlighted here this can also be used in Facebook ads we have some additional breakdowns in the images on how to use it we have our description our how to use our benefits our full list of ingredients anything somebody you'd want to know it is right here available for them to go and see and if you were to look at this on a mobile view we were to inspect this we were to choose mobile it flows very nicely so as you can see it's mobile optimize we have all of our content we have our dropdowns we have some videos and a slider showcasing the use I actually just linked below this tool in this video that you can leverage to include your Tik Tok videos or videos that are shoppable on your website it will help you increase your conversion rate and then we have a floating image some more information around the product really honing in on that award and then some additional information and then we finally get down to our reviews with some images so we're showing different people who are using it so people can self-identify and resonate they might say okay I have a similar skin tone to this individual so it's going to help people sell identify and then we have the ingredients showcasing exactly what's included this is very important you want visuals rather than just showing the actual ingredient name then we have a video which is a howto you need a howto in your landing page that can be a gif or GIF whichever you'd like to call it or a video then we have a sticky add to cart so that way people will check out as you're scrolling and then finally we get down to the additional reviews and then we have some additional products that are being shown so you want to structure your product landing page to convert this is a good EX example of a high converting product landing page and once you've optimized your actual Shopify store we can start looking at some of your Facebook ads as you can see they're averaging a 4.6x return in ad spend it's nothing extreme but it can consistently scale that's the important aspect they can go from 10K a month 20K to 30k a month with this kind of return announcement and remain very profitable and as we're looking at this we have an advantage sell campaign so this is essentially a special offer that they're running which might be for Labor Day might be for cyber Black Friday this is where they're dropping in their holiday campaigns and they'll ramp this up they're also leveraging website purchases and they're leveraging meta purchases meaning they have their shop listed on meta similar to how you might have your shop listed on Tik Tok this is just an additional distribution channel that can help you get more sales and so you'll see their website return announcement versus their overall purchase return announcement which includes the faceebook shop and includes their website Blended together and so here we go we're at a 4.6 our next audience up is their bestselling products so this is their number one best seller you want to run with your bestselling product if you're just starting out and testing Facebook ads you might have multiple products but what you'll find over time and we've analyzed thousands of shopy stores there's always one or two bestselling products and those are your product leaders that you run in Facebook ads that you know is your winner and so that is that product that can handle the scale and volume and we'll do different variations and test different angles like a reviewbased ad for that s SPF we'll do a award- based ad we'll do a video testimonial we'll do a features and benefits a before before and after these are all different ad formats in fact I actually have a video breaking down all the Facebook ad formats that you need to convert in leverage inside of this campaign structure now as we were to scale these campaigns would actually be Consolidated but when you're in the 10 to 30k monthly Mark and AD spin this is a very standard and typical structure to be able to maintain a profitable rowat if you're looking to go to 100K per month in ad spend your structure is going to look very different from this so you'll want to check out this video here I just released it it's very important if you're going to be spinning those kind of numbers and then next up we have our new products this is where they're releasing new SKS testing new ideas you always want to have some level of testing going as you can see their tests are averaging a 4.6 very nice on a test then we have a retarding campaign this is a campaign that should be higher roaz than everything else if your retarding campaign is your lowest return ad spin you're either spinning too much or you have the wrong structure set up for this so it's very imperative you know how to set up the right retarding campaign structure because it should be your highest return down this is going after anybody who visited their website anybody who engaged with their Instagram or Facebook page from their organic content then we have our top of funnel Spanish audience this is Spanish speaking so we're going after a different Multicultural background audience so not only are we leveraging English speaking but we're also tapping into a separate market for Spanish speakers and this can allow us to dedicate ads to an audience that might be able to use this product and is very interested so we can scale up using that angle as well and then finally we have our catalog because they have a lot of SKS on their website they're not a one product store a two product store a five product store they have a ton of different product skews so you always want to leverage a catalog because when people visit your site you can show them a product they looked at or you can upsell them on different products that they didn't even know you sold if they already like shopping with you this is going to allow you to get a very good return on ad spend so that is essentially the Facebook ad structure for this you want to multiple creatives you want to have testing campaigns your retargeting your advantage plus your sale campaigns your product leader campaign and essentially a catalog if you have multiple products this right here can get you to 60 80 100K months as a standalone now a part two to this which is what takes you to multiple six figures on top of your Facebook ads once you've unlocked the scale is using Tik Tok Ai and what I mean by that is leveraging Tik Tok shop ads but also running an AI affiliate chat bot that is going to reach out to thousands of customers for you I've linked the tool below this video for that as well which will have DMS reach out to creators for you have conversations with them and get them to make a product video for you post it on their page and tag your shop to get you sales this is a great organic strategy that is exploding right now and it is imperative to use this year so if you haven't set something up like this where you're leveraging Affiliates you should definitely do so but first you're going to have to make sure to go ahead and create a Tik Tok shop seller account if you haven't already that is very important to get your Tik Tok shop set up and then you're going to want to connect your Tik Tok shop using the Tik Tok channel app on on shopy that's essentially just an app on shopy that allows you to integrate your product SKS and import everything over and then if you haven't already I've also linked below this video to claim $1,500 in Tik Tok ad credits essentially for every dollar you spend you get up to $1,500 back and then you're going to want to set your affiliate collaboration to Target collaboration with the bot and set up that automation so that way it does all the hard work for you and then once creators are requesting to get your product you can send it out to them and they will start posting and then you can let leverage that ugc in Tik Tok ads and if you haven't already there's only a few days left to enter into the Tik Tok ad challenge so definitely make sure to do that because there is literally probably less than 48 hours to enter into this competition where I'm giving 150k away you do not want to miss out on this opportunity so make sure directly after this video to go to the ad challenges.com to enter to win now to go over what Tik Tok looks like here we have their page and this is where their Tik Tok shop is linked and as you can see we have about 323 ,000 followers you don't need that many followers to get results on Tik Tok Shop but you want to be posting consistent videos doing product reviews talking about what you're selling you know these are podcast angles and the product is linked in this video for people to buy so we're leveraging organic we're leveraging Facebook ads and then we can take some of the higher performing videos and put them into Tik Tok shop ads and see a very consistent 3 to 5x return and AD spin so if you want to understand how to set up Tik Tok shop ads and absolutely crush it this video right here is going to cover everything you need to know around this that these are really the steps you need to get to multiple 100K months so this is in a different language but they're going after a very specific audience we have multiple jump Cuts Clips you know this is very engaging they're talking about you know the product and this allows people to go from a video like this and go and buy and as you can see they're talking about the ingredients here so you want to have multiple different angles some videos will go viral some videos won't that's just a typical process with Tik Tok as long as you know the formats that convert you're going to be in a much better position so if you're consistently posting daily taking these videos and leveraging them in Tik Tok shop ads and then they start converting there you can then migrate those videos to Facebook ads and they're going to convert even better these are the steps that we've been going through with Jessica Wellness that has allowed them to maintain a very profit r as at scale and get to multiple six figure months and we've done this with so many other brands as well so if you are interested in diving deeper into the strategy I highly recommend checking out our one-on-one mentorship where we work Hands-On with yourself and my team to be able to show you exactly how to put these structures in place how to format the videos how to get your Tik Tok shop ads up your Facebook ads and scale profitably so definitely make sure to book a call if you are interested in that and once again it's your favorite digital marketer here Chase Chapel cheers and bye all