Getting the transcript
Reading the captions from YouTube. A video nobody has opened here before takes 10 to 30 seconds; this page fills in on its own.
Who’s marketing better? Mars Men or Thorne? 💊 Let me know what you think 🤔 transcript
Chase Chappell · @ChaseChappell
Published August 3, 20262:081K views
Script X-ray
Examples from this channelThis video has no Most replayed graph yet: YouTube shows one only once a video has enough views. These are the moments viewers replayed most in Chase Chappell's most watched videos.
- How to Build a Cult-Like Ecommerce Brand (Full Playbook)
Most replayed moment at 4:41
1.7x that video's typical replay level
them. Because a strong founder story connects the pain that you once lived, the solution you created, and the mission you believe in, and the struggles that you overcame, and how that transformation now delivers to every customer out there. When you create the story with five key pillars,
Said at 4:35
- Claude Has Officially Changed Facebook Ads Forever (And Nobody's Talking About It)
Most replayed moment at 2:44
7.0x that video's typical replay level
downloaded on your computer so that way you can do this. And one of the first steps is we're going to copy that link. We're going to come in here and click the plus sign, go to connectors, manage connections, and we're going to hit add. We're going to add a custom connector. We'll paste this, and we'll name it Meta
Said at 2:37
- I got ChatGPT to Create My Facebook Ads in less than 5 minutes
Most replayed moment at 4:54
3.8x that video's typical replay level
can recreate it. We're going to go into chat GBT. We're going to start a new chat under chat GBT40. You're going to do the new updated create image option and you're going to paste this exact prompt that I've gone ahead and put together for you below this video that
Said at 4:48
The graph counts replays. It does not show where viewers stopped watching.
Transcript analysisComputed from the caption text
Words
437
Runtime
2:08
Speaking pace
205wpm
Reading time
2min
205 words per minute, above the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
Whose marketing is better? MarsMen versus Thorne. MarsMen is running over 1,200 active Facebook ads right now. That is absolutely insane. They're running every format you could possibly think of. 50% off offers to get people into subscription, before and after ads, product breakdowns, education-based ads like eight signs of XYZ, podcast formats, UGC, special deals, product comparisons explaining how the product works, what it does, and the benefits behind it. And tons of AI images and basically every creative asset you could possibly imagine. Thorne is only running around 200 active Facebook ads with videos, subscribe and save offers, UGC, and mainly
103 words, the words spoken in the first 30 seconds at 205 words per minute.
Free, no signup. See how the first 30 seconds hold attention, with rewrites.
Sentence shape
| Measure | This transcript |
|---|---|
| Sentences | 31 |
| Average words per sentence | 14.1 |
| Longest sentence | 41 words |
| Questions asked | 1 |
| Sentences containing a number | 4 |
Most used terms
- product11
- marsmen6
- thorne6
- ads5
- missing4
- people4
- built3
- distribution3
- healthcare3
- running3
- tons3
- active2
Filler phrases
4 in total: like 3 · basically 1.
A literal whole-word count of the same phrase list the Prepublish browser extension uses, so a phrase inside another word is not counted and a phrase used in its ordinary sense still is. It is a count and not a judgement.
Check your own script before you film
Free, no account. See where attention is likely to drop, with a rewrite for each weak line. The free check shows the scores and the one issue costing the most. Or run it on the words above first.
Free · No login · See a sample audit first if you prefer.
What this transcript is
Every word below is the caption track YouTube publishes for this video, pulled from the video itself and reproduced unchanged. It is not Prepublish's writing, not a summary, and not a re-transcription: it is the video's own published captions. English captions, generated automatically by YouTube, in the video’s original language. Source: the video on YouTube. A channel that would rather this page did not exist can ask for its removal through the contact page, and it is removed.
Transcript
Whose marketing is better? MarsMen versus Thorne. MarsMen is running over 1,200 active Facebook ads right now. That is absolutely insane. They're running every format you could possibly think of. 50% off offers to get people into subscription, before and after ads, product breakdowns, education-based ads like eight signs of XYZ, podcast formats, UGC, special deals, product comparisons explaining how the product works, what it does, and the benefits behind it.
And tons of AI images and basically every creative asset you could possibly imagine. Thorne is only running around 200 active Facebook ads with videos, subscribe and save offers, UGC, and mainly product-focused shots. They're missing out on tons of different formats and creative angles. MarsMen sends people to a quiz funnel because they know the more information they can capture, the better they can personalize the offer, retarget people, and reach back out to get them to buy.
Once somebody completes that quiz, they're directed to a personalized protocol and given a 50% off offer. That product page is completely built for conversions. It breaks down everything you need to know about the product, how it works, the benefits, and why you should buy. You also get special gifts included because they know if they can increase lifetime value and create a strong CAC to LTV ratio, they can afford to spend a ton of money on ads.
It's no wonder MarsMen is scaling. Thorne sends people directly to the product page. They have a few product shots, product breakdowns, two flavors, and a subscribe and save, but they're missing flavor swatches. They're missing visual education. They're missing tons of comparisons and product breakdown images. And most of the website is just text-based. There's so much more they could be doing on their product pages to educate customers, overcome objections, and increase their conversion rates and AOVs.
But Thorne is only focused on direct-to-consumer marketing. They're leveraging healthcare practitioners who recommend, prescribe, or sell Thorne products directly for them. They're also available through hundreds of different retailers. They're on Amazon, they're on Fullscript. They have professional distribution. They use affiliate partnerships with other healthcare providers, and they partner with other brands that distribute and recommend their products like Ultrahuman.
This has allowed Thorne to rapidly scale through the years with distribution while leveraging the trust of healthcare professionals, retailers, affiliates, and other established brands. MarsMen only has a smaller retail presence in locations like GNC. So, while Marsmen has built an aggressive direct response advertising and conversion funnel, Hims has built a massive trust and distribution network. Let me know who you think is winning.
The words are the caption track's own and nothing is reworded or re-transcribed. Paragraph breaks are placed between sentences so the text reads as prose.
Working on a video like this one?
Free tools for your own script: paste a draft and see where it stands before you record it.
Script Audit
Paste your draft and see where viewers are likely to drop off, with a rewrite for each weak line.
Hook Analyzer
Paste the first 30 seconds of your own draft for a hook score and rewrites.
Policy Pre-Flight
Check your draft against YouTube's advertiser-friendly guidelines before you record it.
Channel Skill Generator
Read this channel's public videos and transcripts, and download a writing brief for it.