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Chase Chappell · @ChaseChappell
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them. Because a strong founder story connects the pain that you once lived, the solution you created, and the mission you believe in, and the struggles that you overcame, and how that transformation now delivers to every customer out there. When you create the story with five key pillars,
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downloaded on your computer so that way you can do this. And one of the first steps is we're going to copy that link. We're going to come in here and click the plus sign, go to connectors, manage connections, and we're going to hit add. We're going to add a custom connector. We'll paste this, and we'll name it Meta
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can recreate it. We're going to go into chat GBT. We're going to start a new chat under chat GBT40. You're going to do the new updated create image option and you're going to paste this exact prompt that I've gone ahead and put together for you below this video that
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Opening (first 30 seconds)
My clients have generated over $2,000,000,000 in sales, and it's all because I've spent the last 10 years of my life mastering one skill, marketing. But, AI has gotten so insane that today I'm going to show you the best AI tools for marketers in 2026. And one of those tools will literally show you how to write ads that generate $10,000 a day in sales all from starting with absolutely nothing. But, one will also absolutely shock you on why I rank it the worst AI tool you can use right now. For all you ChatGPT fans out there, you might
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What this transcript is
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My clients have generated over $2,000,000,000 in sales, and it's all because I've spent the last 10 years of my life mastering one skill, marketing. But, AI has gotten so insane that today I'm going to show you the best AI tools for marketers in 2026. And one of those tools will literally show you how to write ads that generate $10,000 a day in sales all from starting with absolutely nothing. But, one will also absolutely shock you on why I rank it the worst AI tool you can use right now.
For all you ChatGPT fans out there, you might not I have to say or where I rank this on the list, but let's go through all of the things that ChatGPT can do. I generally use this for swapping it for Google search. It's quick to be able to find recommendations. [music] It gives me the exact responses, and it generally points me in the right direction. You can have it analyze your competitors' websites and find out what tools that they may be using that you haven't heard of or [music] find out things that you're not doing that other people are that are working in this space.
You can have it research Reddit and go through different online articles to find information for you. You can also integrate it with a ton of different apps and have it synthesize information, summarize it for you. You can upload screenshots or images, connect it to your drive to be able to learn from you. And all in all, it's a great tool for pointing [music] you in the general right direction. Now, I wouldn't say this is like a tool that you would necessarily use for a very hyper-specific task that's going to generally make you a ton of money, but it does save you a lot of time and [music] quickly gets you from point A to point B so that way you can carry it on from there to the final steps of getting something done.
So, with all that being said, I give ChatGPT a F-tier ranking. Still a great AI tool out there. It's not hyper-specific like some of these other tools I'm going to be covering on this list. >> That looks 100% real. >> is getting too many useless emails. Number two is not being >> This is not real. Not real. Holy Next up is Arcads. Arcads is a great tool for UGC content creation, which is user-generated content. So, if you're looking to make AI videos, this is definitely one of the tools that you need to know about.
It is very specific in its use case. This ends up allowing you to generate an actor. So, you can essentially come in this tool, you can pick out an actor for your video. You can end up >> Hey. selecting it, add the actor, you write in a script for what your actor will say, you upload your product image, and then it generates a video of the person holding the product, talking about it from the script that you wrote, and even follows emotional cues.
So, you can come in here and adjust how the person reacts emotionally, their tonality, how they move or wave their hands. Are they talking on a podcast because you need a podcast scene? Do you need a creator walking down the street in a selfie style? Are you talking about this car wash fluid that improves this car so that way you can sell more product? Well, you can literally have somebody in a car doing that exact thing.
It allows you to be able to rapidly increase your creative volume intermix it with real content. So, I definitely recommend this tool for AI UGC content generation because a lot of big brands are using it, and we have as well. So, therefore, I rank this on the B-tier because it is a very specific use case only for UGC content generation, but it is very good at generating that and making it realistic. You can use it in ads, and we've seen results with this tool and definitely recommend it.
Woo! Happy birthday! Surprise, honey. Next up is Higgsfield AI, and this tool covers a wide range of use cases. Now, we use this in our own content team. Our team uses it. It's great for getting assets, product photography shots. You can generate character consistency with models. If you sell coffee and you want somebody walking down the road, you can literally get a character holding it, drinking it, reacting to it.
You can have it generate icons onto an image with that character. You can put that product in their hand. You can even change their skin tone, improve their skin type. It uses all of the integrations known to man out there like Nanobanano Pro, Clean AI. You can have it make influencer content. You can swap faces. You can use it for fast shots. It understands spatial lighting. It understands studio product photography.
And that is just the surface of what this is capable of. You can do a lot of things with it. And some of the use cases that we've done with it is uploading a product and getting a studio seamless paper backdrop so that way you have a great product shot. We can use this for our website. We can add in text on this and later use it for an ad. We can even end up coming up with brand styling ideas where we improve our product or maybe we want to find out what icons pair well with our product.
And we don't have money to go do a photo shoot or get a character or have somebody star in our commercial. Well, Higgsfield can cover all that for you, and you can get the perfect shot anywhere in the world, and you can even do crazy stuff in space for however creative you want to be. All in all, this is a great tool, covers a wide range of use cases, has all of the latest up-to-date models, and is very fast at image generation and video generation compared to some of the other tools on this list.
So, therefore, I rank Higgsfield on the A-list because it's hyper-specific, but each of their features are hyper-specific in their use case. So, it's fast, it's quick. We use it every day and highly recommend it. There's never been a better time. A better time to have a problem. To be stuck. To be overwhelmed. Next up on this list is Claude, and Claude is arguably one of the best AI tools out there right now. I definitely recommend this to more advanced marketers out there where [music] you're trying to achieve more complex task.
For instance, if you're trying to rewrite some code on your website to make it faster, Claude can help you do that. Or if you're trying to improve a very complex task [music] with your Google Sheets because of how you're tracking your ad system, Claude can help you build out your pro forma or map out your financial analytics to be [music] able to accurately, you know, run test and be able to see what's working or spot [music] analytics in your funnel that other tools may not cover.
Claude is really good at being able to analyze, recommend. It's fast, and it thinks of all of the problems that you may run into and is [music] very quick to solve them. It integrates with a lot of tools out there. You can use it to redesign your website, improve CRO [music] with Shopify with a direct integration. You can take a screenshot, and it knows how to solve the problem on the back end, which is very important because you may have to find a tool out there where you may be having errors with submitting a quiz form on your website and you need something [music] tweaked, Claude can help you solve those issues.
So, I rank Claude on the S-tier ranking. If you're more advanced, this is definitely the tool you want to be using. You can edit any image you want into a banana, of course. With Nanobanana's flawless consistency, you can generate only the banana you love most from every angle. Everything is much more impressive when it's a banana. Next up is Nanobanano 2. And Nanobanano 2 is definitely one of the best AI [music] image generation models out there available right now.
We use this tool all the time, and just like Higgsfield, you can use it there, but inside of Gemini, if you just want to go directly [music] to Nanobanano Pro 2 yourself, it's very quick. You can upload your product image, ask it to generate product photography. You can have it use different models. It integrates nicely with other tools out there, and can create images for your website, can create images for your socials.
You can come up with very creative concepts like maybe you want to do a comedic art style or you want to do a, you know, character holding your product. It's for more creative ideas. So, as you can see, we literally uploaded our product, it generated an image of a model holding this. It looks extremely realistic and can definitely be able to add this to our website if we're not able to go get a summer shot for this, which is pretty powerful, and the product labeling is almost perfect, but a lot of times people don't necessarily notice it.
It's not 100%, but it is the best AI gen model right now [music] for being able to get pretty close to what you want for product imagery. And if you don't even know what to prompt it, it can come up with ideas for you. But, with that having been said, prompting is almost everything with Nanobanano Pro 2 because you have to be very specific if you want to have somebody doing something with your product, you need to describe that.
Otherwise, it's just going to generate pretty much any image that you may think of or have not thought of. And in that case, it may produce something you don't like. So, you might end up using this a lot more just trying to figure out, you know, the angle that you want to go with. But, if you have something very specific, you have to describe the scene. You have to describe the texture. You have to describe the lighting.
You have to describe everything hyper-specific for the AI to know what to be able to generate for you. Now, if you just give it a product image, it'll generate this. But, if we ask it to do another, it may come up with something totally random. So, there is, you know, shortcomings with this AI tool. But, overall, it's great at generating the shot as long as you're really good at prompting. So, if you know exactly what you want, you have to be very specific in the prompt in order for you to be able to get the shot that you're looking for.
Therefore, I rank Nanobanano Pro 2 on the A-tier. It's the best image generation model out there, but you have to be pretty much a prompt engineer to be able to get exactly what you're looking for. Voice generation with full control over emotion. Oh my god, I can't believe this is really happening. I can't believe this is really happening. Next up is Eleven Labs, and in this is definitely one of the best AI voice overlays that is out there right now.
There's so many things that you can do with this AI platform. [music] You can do voice-overs for videos that you've edited and you want somebody to have a narrator voice from a movie, or you can have it narrate your own voice and clone your exact voice to be able to use in videos so that way you don't have to record it yourself. And it understands tonality, it understands pacing, it understands essentially how humans talk.
And it is the most hyper specific tool for voice overs and being able to generate voice to an exact T that's almost indistinguishable from other tools out there. You can do it with video generation, you can incorporate music with this, it's great with sound effects, and if you end up making a video on Arcads and you want to use 11 Labs voice overlay to be able to pair with your UGC, this is a great tool to pair well with other tools out there.
All in all, it's a stellar tool for voice overs, but I give it on the C tier because that's pretty much the main use case for it. >> First thing, a couple pumps of foundation on the back of my hand, I tap it in with this damp sponge. I'm gay. Shh, I'm the tooth fairy. Next up is Sora 2. And this is a AI video generation model. You can get quick clips with this. If you want to generate a scene of somebody playing in the band and you need that as product B-roll or a B-roll scene for something you're editing.
Or you want to generate a model doing something down a runway. This is a great tool for getting some of those shots. You can also, you know, be able to prompt it for generating videos of somebody writing on a computer or if you upload specific movie scenes that you want to reference or be able to recreate, you can do that with this tool. It's a great tool for being able to generate video, but this tool really comes down to the prompting, it being able to reference the images or videos that you provide it.
Otherwise, this tool can get very squirrely and go in some direction that you never thought and can get off track very quickly. It's a challenging one, so I give it F tier on this list. Anything you can imagine, from small side projects to enterprise tools, from consumer apps to platforms that scale, built in minutes. The next tool is Lovable. In Lovable, we use this all the time at our Ads Mastery HQ. This is great for building stuff.
So, Lovable can integrate directly with Shopify and you can design themes, you can design, you know, upsell pop-ups, you can design custom coded forms that are laser quick. [music] You can have it synthesize your images and speed up your entire site. It integrates directly with lots of tools out there. You can build apps. If you want to build your own ad tracking software, you could do it with Lovable. If you want to generate your own, you know, tools for very specific things that you want to generate yourself, this tool can do it.
And Lovable's great at understanding brand design. You can give it your brand kit and it'll design exactly how you want it to. It can make stellar Shopify product pages. This one requires a lot of prompting and you're going to spend a lot of time building stuff in here, but if you have a really good idea or you know what you need to optimize, Lovable can do it in record speeds. So, instead of you spending, you know, 6 weeks redesigning your website, you could probably get it done in a few days just by prompting this tool and it come out conversion rate optimized and fully dialed in based off of the use cases you give it.
So, therefore, I give this one a B tier. We love this tool, we use this tool, but once again, you got to know what you want and it'll be able to build everything you ask it to do. Welcome to your challenge. Clock is ticking, Mr. Lee. Blot and rinse the stain for excess liquid. Then detergent and vinegar will get it right out. Next up is Perplexity. And this tool is great for being non-biased and being able to do better research than most AI tools out there.
It doesn't have all the political jargon, it doesn't go down a rabbit hole of only looking at one-sided views. It really looks at the full picture and a bird's-eye view of really what everyone is saying and giving you the most cohesive look at what you're trying to explain or trying to understand. That makes it a great tool for ad copy generation, you know, blog writing or coming up with viewpoints that really understand both sides that are non-biased.
So, therefore, I give this a ranking on the C tier. Make a UGC style ad promoting Poppi. Tired of sugary sodas that leave you feeling sluggish? What if I told you >> There's this bubbly drink that's actually good for your gut. [music] Say hello to Poppi. Say hello to Poppi. Next up we have HeyGen. And this is an AI video generation tool and can help you improve the amount of ads that you have going out. If you want to have an AI avatar of your founder making videos, speaking on a podcast style format, you can have it create a compliance video, training docs for your team, and they have hyperrealistic avatars.
So, that way you can get different characters in a new library of content creators where you can spin up more creatives in your ads manager. They have text to video, they have photo to video, product ads, UGC ads, AI models. So, it covers a big basis for what you're looking for for holding products in videos and they look very realistic. Just looking at this right here, that looks like a real human to me and it can pretty much generate more AI content for you at scale.
Therefore, I give this a C tier ranking. Next up on our list is Imaginative. Now, this is a tool that we built internally for our own teams and our mentorship private clients where they can access this. And this tool specifically focuses purely on metastatic ads and ad copy. It uses all of the frameworks that we know to be true. So, you can literally generate a special offer creative and here's the product that you upload and it pulls in the ad copy, it scans your website, grabs all of the images, designs your brand kit aesthetically exactly how you already have it and then is able to generate picture perfect consistency static ads for Meta.
So, you have a 15% off first order for your special offer creative, you can generate a meme UGC style static ad where this is the product I've been using and now this is me with all of the products from the same brand. Dull dry skin. It ends up putting your product in with all of the ingredients. We have a lifestyle shot where you can get a golden glow and somebody's holding the product in an actual scene they would be using this tanning product.
We have our comparison. We have our review based and we have our features and benefits. This tool is extremely specific in its use case and it's designed to be able to generate the most effective ads for you so that way you can generate hundreds of variations and never have to go design creatives yourself. This is not a tool where you're going to be prompting or getting creative ideas. This is a hard lock tool that already knows what to generate, you just give it your website, it does the rest.
And it also does all of your ad copy with our frameworks with over 20 of them and gives you every headline, sub description, and primary text so that way you can launch your ads from day one with statics and ad copy that truly converts. I give this tool an A tier listing because it is very dialed in for what its use case is, but it doesn't cover everything you need. It's a one-off tool for only getting your Meta ad creatives and your ad copy.
I've seen the future and it is right here on this Mac Mini. >> Claude Bot. Claude Bot. It's called Claude Bot. >> Claude Bot. Claude Bot. Claude Bot. Also known as Open Claw. >> Mole Bot. It's had so many different names and changes. This has been one of the most hyped up AI tools that [music] has come around in a long time and is quite literally one of the first tools that has given a glimpse into what AGI could be.
Now, what is AGI? Well, it's the closest thing to how, >> [music] >> you know, a human would actually behave and it's pretty hard to indistinguish, you know, how it speaks to you from it being an actual person. You can use it as an AI agent. AI agents can essentially be employees at a company doing task or it could be your, you know, business partner that does all of the research for you. It works while you sleep. It edits task automatically for you.
You can remove it having to request approvals. It will quite literally do everything for you. Automate UGC invites and gather all of your TikTok shop affiliates for you. It could even text your friends or family. So, I'm on my computer today. All of a sudden Henry gives me a call. He just starts calling, "Oh, there he is again. There he is again." Henry again. What's up? That's what you talking about. I can hear you clearly.
What do you want to do next? This AI agent literally does everything and if you just know what you want to use it for, you can do that. Now, I do have some security concerns around this because there are potential ways that this could go wrong very quickly. Like if you give it your credit card information and it goes and runs up a huge, you know, ad spend budget for you or goes and buys a ton of, you know, company equipment, it can be very risky.
So, I would definitely advise at your own risk if you do decide to set something up like this, but people are putting it on their own devices, they're spinning it up in cloud servers. This thing pretty much can integrate with whatever you could imagine and is a very hyped up tool, but at the end of the day, it is an agent that can rapidly increase the amount of time that you spend on doing things and get them done at a very accelerated pace.
Now, this tool's only as good as what you can think of. Now, I put this on the B tier because there are security concerns with this product and it can go in a very crazy direction or do stuff that you don't like, but on the flip side, if you know how to control this thing, it can be very good at executing what you ask. But once again, it's only as good as how you set it up and what you ask it to go do. The miracle begins now. >> [screaming] >> Manas is here.
Next up is Manas. This is recently a tool that was acquired by Meta and is an AI tool that you can integrate with your Meta ads. It can review your ads for you and tell you when a creative is fatiguing. It can now customize reports. So, if you're at an agency, it automates all of that for you. It's a great tool for doing research. It has context because Meta's now integrated it with your ads manager. It's a very specific tool for what it does, but it can be a very powerful one if you know what to ask it.
So, therefore, I put Manas on B tier. Wow, guys. The universe just got a lot more creative. We're at the beginning of an immense intelligence explosion. We're at the most interesting time to be alive of any time in history. Next up is Grok, which is an AI platform by X. It's integrated with Reddit, X, and can analyze all of the social cues and things people are saying online. If there's a new product that's going viral, you can find out what it is.
Or if there's very specific things that everybody's complaining about, and that can help you write better ad copy. It can help you do better research. It can help you find new tools that are popping off and going viral because it's directly integrated with exactly what is going on in the real world. [music] So therefore, I put Grok on B tier because it's great at picking up social cues and helping you identify and write much better ad copy and doing a lot of research.
I just gave you all of my favorite AI tools for marketers in 2026, but here's the real question. Are you actually going to use these, or are you going to let AI pass you? If you like this video, then you are definitely going to love this one where I got AI to run my Facebook ads for me in only 7 minutes. I'll see you on the inside of that next episode here.
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