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Chase Chappell · @ChaseChappell
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them. Because a strong founder story connects the pain that you once lived, the solution you created, and the mission you believe in, and the struggles that you overcame, and how that transformation now delivers to every customer out there. When you create the story with five key pillars,
Said at 4:35
Most replayed moment at 2:44
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downloaded on your computer so that way you can do this. And one of the first steps is we're going to copy that link. We're going to come in here and click the plus sign, go to connectors, manage connections, and we're going to hit add. We're going to add a custom connector. We'll paste this, and we'll name it Meta
Said at 2:37
Most replayed moment at 4:54
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can recreate it. We're going to go into chat GBT. We're going to start a new chat under chat GBT40. You're going to do the new updated create image option and you're going to paste this exact prompt that I've gone ahead and put together for you below this video that
Said at 4:48
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Words
2,619
Runtime
12:43
Speaking pace
206wpm
Reading time
11min
206 words per minute, above the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
in today's video I'm going to show you how to create attention hacking creatives on Tik Tok that convert and before we get started if you are looking to run Tik Tok ads we do have $1,000 credit for you where you can redeem this I've gone ahead and Link that below this video so that way you can start running Tik Tok ads and get up to ,000 to do it and the first version is a don't do this if you like this she's essentially saying don't drink this if you like eating so let's watch this video stuff because honestly
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| Longest sentence | 1,908 words |
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| Sentences containing a number | 2 |
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What this transcript is
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in today's video I'm going to show you how to create attention hacking creatives on Tik Tok that convert and before we get started if you are looking to run Tik Tok ads we do have $1,000 credit for you where you can redeem this I've gone ahead and Link that below this video so that way you can start running Tik Tok ads and get up to ,000 to do it and the first version is a don't do this if you like this she's essentially saying don't drink this if you like eating so let's watch this video stuff because honestly I'm not even eating like it's great that n you know what are gone from that area right there but like at the same time I miss eating I'm a foodie this stuff literally if I do not eat before I drink this I will forget to for the rest of the day so this is a relatable video to people because she's talking about how she likes to eat a lot of food that could be interpreted as a negative thing and a lot of people might want to be able to find ways to curve their Cravings so this product is a solution to that so you want to use a headline like don't do this if if you like this because it naturally gets people curious and then they watch the video and they become relatable with the person who's speaking into the camera so you want to have a good hook in the beginning and then you want to have either the Creator or yourself explain you know not only the product but do it in a way that's through storytelling this allows you to get more view volume it feels more authentic it can be a affiliate post and you can generate sales that way it can be an organic one and it can even be ran as a Tik Tok ad and all of these videos you will see today are all three they've been posted organically they've been used for Affiliates and they're all inside of ads so every single one of these videos are being used in all three categories and this one specifically is selling a Yerba magic mate and the pricing is around $29 to $39 which is a pretty good price on Tik Tok for being able to still have margin and as you can see there's a $850 unit sold $30,000 in sales and this video did 78,000 views which is pretty incredible the next one is a problem/solution like this is vacuums all the dust and also the bacter one that is broken get rid of it or if you're using this matte one still sucks on the dust and also breaks just like that and also there's no alignment so you can't like that beautifully easily but with magic joh the dust doew there simply slap it on put the D remove more tape easy all the D is gone swipe it here peel that and also this blue so this is a good video because it is a problem/solution she is calling out the problem in the beginning of the video so if you see a lot of dust the reason this video gets a lot more views than most videos it is definitely over exaggerated in the sense that there's likely not that much dust on a phone and then there's also easy use cases in this video that are being demonstrated as well she showed two different competitor products that really weren't very easy to apply they either broke broke they scratched and even their product doesn't scratch it doesn't break and it removes all the dust at once and it's easy to apply so you want to call out multiple reasons why somebody might go with a competitor and call out all the things that your product benefits them and more so that way they can see the clear differences between these videos so that way they can see the clear differences between the products this one's being sold at $5.99 and they did 13,000 sales from this video at a $81,000 revenue generated from this one video in 34. 5 million views now with 34 million views you would definitely think there would be more sales but view volume doesn't always equate to sales volume the better the videos demonstrated the more likely it is that you can get more sales so break down a video where you're actually in a setting comparing other products and breaking down problems and solutions if you're experiencing X problem you need this if you're using X product and you're not seeing X result you should use this so always draw comparisons because it helps people better understand the logic behind by the next one is a transformation tease this is is simply a sound overlay see you in 3 months on the beach in a bikini with an attitude in ABS so they have 20 g of protein inside of these glasses with the drink Javi coffee and they're highlighting key ingredients protein being one of those things and good luck finding my waist so they're calling out and basically doing a transformation tease they're not showing the result they're just teasing the transformation which which naturally is going to spark curiosity and Intrigue people anything to do with curiosity controversy mystery is always going to engage more people than not this video did 203,000 views they're priced at about $40 they did $5,000 in sales from this one video which was only a few seconds long this is a branded style creative that you can post on your main page you don't even have to have an influencer or affiliate do this for you you can film a simple video highlighting the ingredients and then just calling out a tease for what the result looks like this also works for before and afters where you actually show the before and after but anything that's teasing introducing curiosity or mystery where you're actually not saying the end result you're naturally going to get more view volume and cells next one is a reaction Style video two one take a deep breath what is this okay so reaction Style videos have long been around and they have always worked pretty flawlessly on Tik Tok they're very explosive in celles we actually took a client here Arc drops all the way to $500,000 per month using this exact strategy it works for supplements it works for taste testing it works for before and afters it works for since anything where somebody's seeing a visual or feeling a sensation that is a magnitude higher than what they would normally feel and you capture that reaction on camera it's going to drive up crazy view volume these videos can drive your account to millions of followers hundreds of of thousands of views millions of views and this is a boom boom nasal stick which is priced at $14 they sold $38,000 from this one video so all you got to do is do reaction Style videos you could do this by interviewing people on the streets and having them try your product you could do this by a taste test maybe you're selling a gemm supplement you go to a gym and you record people tasting the flavor of your product and capturing that reaction anything where you can bottle up that reaction in a video can do wanders for you so if you have a product where people can react to it even clothing what you're normally wearing versus what you should be wearing or what you're wearing now versus what you're going to wear going out this evening getting somebody's reaction to the product will be able to get more sales because people enjoy watching those videos and it's also going to spark curiosity for them wanting to try it they literally don't know what it smells like they don't know what it's doing but they're curious they're going to ask questions and that's going to drive up sales volume for you so 23 million views 300,000 themselves pretty crazy next one is a misconception video discover why people are getting ug check out what he had to say I don't if you've ever seen the pictures of these kids in this book Jaws by my colleagues at Stanford Paul erck and Sandra KH they're these twins one is a mouth breather one is a nose breather and the mouth breather kit is like really weird facial structure compared to the nose breather kit breathing through the mouth during sleep these are high high risk for okay so misconception video is a common misconception where where people believe one thing but it's actually the other thing and so you can curb that misconception by using a credible Source like this individual here where he's breaking down what people commonly misperceive as mouth reading at night can actually Bring Back Your jawline and even make it look like a very different facial structure then what he does is he presents the product at the end of that video as the solution by having mouth tape so that way you can wear it during sleep and improve your jawline this is going to spark a lot of curiosity as well people are also going to be questioning it a lot of people are going to wonder how this even works that is where the comment section comes into play you can then make comment reply videos you can then link directly to your product and these videos work really well because they show before and afters they break down common misconceptions in the space if you've always believed you should be doing this you're actually wrong or if you thought this was the right thing to do it's actually the wrong thing to do you want to draw out misconceptions because that is going to pull in a large audience and people who used to believe one thing that now are starting to want to naturally learn what the other thing is and that can lead to buyers so this video only did about 200,000 views which is really nice 3,400 cells nothing insane but this could be an organic post that generates those cells for you you can then take this place it in an ad and start to scale up their pricing is about $4.99 but what these people are likely doing is they're bundling these products together in packs where you're getting three packs five packs six packs and increasing the aovs to $25 $30 so if you're wondering how can I even price my product at that I wouldn't even have enough profit margin don't worry people are using a bundle strategy to be able to lift up those cells and be able to get higher aovs so keep that in mind the next one is a comment reply video I love these videos because they are based off of questions people have in the comment section or statements and you can reply to those in a video and these work extremely well so let's watch this video everything out and allow me to go bra free there all day in your fit and top and the difference is night and freaking day they are grippy not sticky so they grip to your natural body heat and I absolutely love them so sometimes these videos can go viral for the wrong reasons but believe it or not usually the Tik Tok algorithm is really good at getting in front of the Right audience and this is a comment reply video she's demonstrating how the product works in a visual compelling way and as you can see 20,000 in cells at a 1.7 million view volume so lots of women are watching this seeing the actual before and after and are pretty Amazed by this and even somebody is wondering what is this sorcery how could this product actually work and they're Amazed by it and so many people are liking that comment that she replies to the video and it gets even more engagement because of that because that video is now being shown to the other people who also liked and engag with that comment and it drives up celles volume because it has social proof and has a natural response from an organic viewer and she's directly linking to the product to buy and this can also be leveraged in a Tik Tok talk ad to scale it even further so all you got to do is just reply to a comment and break down the demonstration of how it works the next one is a free tips SL secret sleep through the night I no longer wake up multiple times at night to go to the bathroom this is beautiful everyone keeps asking me what am I doing how am I doing this and let me show you I actually just listened to my wife she was spoton I started taking these two products the nitric oxide booster helps with my blood flow circulation a healthy BP even so he's giving out a free tip or a secret that he's been holding back so a lot of people might find themselves waking up in the middle of the night to have to go to use the restroom that can be a problem because their sleep quality goes down or they get tired of having to constantly get up and go back to bed so he is sharing his strategy on what he does and he's leveraging a product to do this which is a specific supplement priced at $37 and a lot of people are buying this because they might find themselves in the exact same situation so they want to use his tip or his secret strategy which come to find out out is just a product that he is selling it's generated 1.3 million views $22,000 in sales so what you will find in these videos they don't really look like ads they're more focused on just raw natural storytelling breakdown videos but all of them are positioned in a way to be relatable every single one of these videos you'll find that some people are going to relate with and then they're pitching the product towards the middle and back end of the video so you're hooking them at the beginning with these different formats and then you're breaking down the product and then essentially having a call to action for them to go byy and if you use these videos you can use them in Affiliates have people create the content for you you can film them yourself and post them to your branded page and you can run them all in paid ads and scale up sales as you can see all of these videos are absolutely crushing it with results on Tik Tok shop and Tik Tok ads and organic view volume so I highly recommend go ahead and film some of these formats so that way you can start leveraging these and be sure to claim that $1,000 in Tik Tok ad credits if you haven't already and if you want to learn more about this strategy in full detail I highly recommend checking out the video right here where we break down the full Rush method on how to actually scale up your e-commerce business once again it's your favorite digital marketer here Chase Chapel cheers and bye all
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