I Made 3,500 Meta Ads In One Month. Here's What I Learned. transcript

in the last month the team that I work with delivered almost 3500 ads across a portfolio of about five clients in fact most of those were really for about four clients because one of my clients was on boarding still about 3,500 ads in the course of one month it was like a little over 2,000 still images a little over 1,000 videos and that is a lot of ads for what was basically four and a half ad accounts let's say I am going to tell you in this episode what I learned from that process why I do it that way why my team is structured to produce that much volume and what I'm trying to do to both increase the volume and the quality of that and the impact that it has on the ad account about 3,000 ads 3500 ads something like that in the course of a month I feel really good about that number uh I think it's a real step forward I've been working on this process for a little while now with my clients uh with my team internally I've I've been um trying to increase the volume that my team has has created and uh and and really it's not just about volume it's also about quality and and every member of my team has been built uh has been built into a process in some way now to where we're all pulling on that side of the Rope so I just want to say from the outset really clearly that uh that I did not do that anywhere close to alone uh many hands touched this and many hands were involved with making this really good I have a creative strategist who's also really administrative and detail oriented around the process side of things she is awesome at this she's also done a lot of the the briefing for clients I have a um a media buying manager uh you a digital media manager who um has also been a really big part of that uh again a mix of sort of doing some ad briefing himself with some media buying type things so people it's a small enough team there's three of us in the US and now there are six of us in the Philippines um and there's a small enough team uh total to where people are wearing a number of hats um you've heard me say I'm not trying to grow the agency service very much like in terms of uh adding more clients over time I'm really primarily trying to uh do as great of a job as I possibly can for my clients and that means constantly that team of the three of us in the US plus my team in the Philippines which includes a couple of graphic designers a couple of video editors a um an ad Builder sort of an entry level media buying job as well with hopefully some growth opportunities there also um and a um and a project manager sort of a lead who's directing traffic on a lot of that stuff all all built in the Philippines as well so that is what the team is outputting I should say um about those ads well let me say a little bit more about the team first so you have a better sense of what's going on so um so all three of our people in of our people in the US are involved with the briefing process for different clients but the primarily it is my other two team members who are doing a lot of the briefing with input from me helping shape Direction and process and ideas and formats and those kinds of things um they are both very talented people who are um really engaged with the process and who have done a great job getting better and better all the time and sort of building their workflow into my thinking they are very helpful for me I'm not a great process Builder and so they've been incredibly helpful to me in uh in taking ideas that I have and turning them into actionable things that really help clients in the Philippine side that project manager in particular is really crucial she is a um huge part of making sure that things are getting uh ads are getting feedback early on before they even make it to us that she's um keeping the quality level high she is just so awesome and um and I'm incredibly thankful for her and then as I said I've got sort of execute individual contributors along the way um I initially had hired the the media buying manager on my team he was doing the ad building initially sort of his entry point uh about a year and a half ago now uh maybe maybe about a year ago his entry point into digital marketing and so uh so for him that sort of just the the manual work of building ads that was sort of his step into the digital marketing World well over time his role has changed and um and has been reshaped um and and because of that we were able to add a resource in the Philippines to do the sort of uh uh report building and AD buying that freed up more time back in the US which also produced uh the ability to generate more ads because now I had somebody to build the ads which was a bottleneck before as well as people to brief the ads and that all of those different things all those different elements of this have all in my view um been parts of these little bits over time one bit after another at some point maybe I'll do a full breakdown of how we got here but they've all been a really important part of generating a process that has been able to scale my output for my clients and uh and that is the first thing I want to note about all of this that process has required a huge amount of effort over time like we did not get there overnight and I believe there's a lot farther for us to go um so let me tell you a little bit more about the ads themselves so you can better understand um what three what 3500 ads or whatever actually amounts to so like I said about two-thirds of those ads are still images now the way we end up doing still images and I'm GNA link to an episode I did recently um where I talked about the parts of the ad making ad creative process that I believe right now are more expensive versus the parts that are less expensive uh in in this process so um it's certainly not 3500 individually different ideas right um the instead there's a mix of Concepts and then variations on those Concepts and that distinction is really key so uh for at the still Image level we'll we're now at a point where where almost every time we deliver Stills there's between 100 and 200 actual different images that get delivered and sometimes up to like 300 and that's because what we're doing is comb we're taking an ad angle that we want to work with and we're looking at the available imagery that we have uh and uh in terms of raw assets and then also design capabilities and we're trying to figure out as best as possible how do we combine up headlines and body copy on images with various um with various approaches to the actual design of the image or the photography or whatever it is right so basically you're taking copy and image and combining them a lot of different ways and one of the crucial ideas for me is that when you're in the midst of a concept let's say you're doing a comparison ad and you want to compare product a with a competitor all right well there's actually a lot of different ways to do that both from a design and copy perspective and what we end up doing a lot of is we say don't choose which way you think will work you know do the things that you think will work but when you're in that ad creative process and you're going how do I decide which uh which ad copy to use how do I decide which headline to use don't decide just make both okay and that ends up creating or same thing with imagery right if you're making a design decision at the Image level and you're like I don't know which one of these uh I I prefer if I want to compare it in this table with these colors or if I want to try and you know use product imagery versus not you know whatever there's all these little decisions that happen in that process what I'm saying to the team in general is instead of deciding just make both because by the time that you have the idea in your head it really isn't very much more work to create another variation and so there are these packages at times of various I guess there are times when it's less than 100 and then there's also format changes you know a 1ex one version versus a 9 by6 but each of these different units creates expanded output and and there are definitely times when variation a drastically in fact I would say almost every time variation A or B or C drastically outperforms variation D or e or F of a certain ad and it is really hard to predict which one of those is going to work so rather than predict we just make both and build our process so that we can get both into the ad account and let meta scale the winner I'm going to talk more about the media buying side of this in a second but if you get the media buying side uh tied in to the ad creative side you have a a really good ability if those two things are are really aligned strategically you have this way of thinking about ad production that goes right into the way of doing ad distribution and the whole thing works together really really well this is why it's really crucial that uh you understand what you're trying to accomplish at the ad uh and the ad distribution side which is which is normally what people call Media buying if you know what you're trying to do there and if you know what the the way you're going to test this creative is there you're you are GNA have a much better opportunity uh to think about what kind of ads you create in the creative process so uh so so that all is like aligned in one part of the process now at the video level we have way less variations per individual concept which is why there's a th000 video ads as opposed to 2,000 still image ads and that's because still image duplication is is way faster than video duplication right we're making one core concept of a video a lot of these videos by the way are like three plus minutes some of them are getting to be five plus minutes long so so it's not only a lot of videos but some of these are pretty long videos not all of them but some of them are pretty long videos because we like the explainer format so much and we find that works really well I will link again both um a recent episode about um how I think about uh creative production process and the cheap part versus the expensive part like I mentioned earlier I'll also link to my long form explainer episode where I talk more about what that process is like and how I think about the long form explainer I've got more thoughts on that more recently and probably doed it for another round on that but for now I'll link what I have there so you can get some sense of what I'm talking about here in any case um the Those ads what we're really producing variations of there is the hook uh the hook is where we spend the most time creating variations in the ad there's a really specific reason for that that's really important to understand which is that meta is picking your winning ads based off of people's engagement signals and so the more engagement you're getting on the beginning of an ad which is disproportionately where you get the initial engagement um that's what is going to to signal to meta what is most likely to be a winning or losing ad it's basing its probability forecast of the performance of your ad on how people engage and so the engagement signals on the front of the ad have an overweighted emphasis on uh or have a have a a larger impact I should say on the way that meta is going to scale or not scale and add so far as I can tell and so you you sort of create additional impact of your ads if you can generate better Hooks and this is a very very similar idea to what I was saying about still images actually once you've made the core video idea once you've written the body of the script and the offer and um you know all of those sections of of your video script or your video brief or whatever if you're wondering how I produced 3500 ad in a month I didn't do it I did it with help from my team that is primarily based in the Philippines via behindth scenes Studio behind the scenes studio is a sister company of more Staffing you've heard me talk about before and they're really built around helping you scale up your creative team and in fact they have scaled up their creative team with the methodology that I use so that they've built their process around being able to take individual ad Concepts spin out lots of variations and help you accomplish a similar approach to creative that I have done here where uh where you can really get all kinds of iterations and variations with incredibly good designers and video editors my uh lead graphic designer in the Philippines with behind the scenes uh studio uh actually used to work on a major magazine in the Philippines and then came and work for me as well she's full-time with me so uh while it is an agency type service at the same time I have dedicated employees who are full-time because I have that much work if you don't have have that much work you can get fractional work from them if you want to scale up a team that works with you all the time you can do that it is just a really really good way to build out extremely high quality design and edit capabilities for your ad approach for your meta ads approach uh across your business whether you're an agency or whether you are on the brand side go to behindth scenes.

Studio there's a link in my show notes behindth scenes. Studio to get started with behind the scenes or get on their weight list uh they they only have so many spots right now I believe so um so get a conversation started there behind the scenes Studio you will really be helped by them you actually don't have a very hard time creating different hook variations right because because you can go and say like oh if I want to start with a hook about like I don't know that's let's let's just say you're saying um you know the current product you're using for this problem that you're trying to solve is bad okay that could be one hook right another version of the hook could be one I talk about all the time right this is product from Brand and this is why it's good so a more positively stated version of it that's emphasizing Clarity you could try a sort of more wild creative hook but all of those are actually fairly quick to come up with um fairly simple to shoot we're starting to actually leverage AI some more to do um video overlays even some AI avatars at times and some ads as ways to execute this or having somebody pick up a camera and create the long form explainer for us but in any case the hook variations are not too hard either and so we go and create a bunch of those variations so um so that said uh that is what this ad U these ads look like and that ends up those hook variations end up producing basically 10 or 12 video ads per concept whereas still images um are are you know much more than that where it's a much uh simpler variation at at a higher volume so um so you put put that all together and we're producing a huge amount of stuff now I want to walk through some things that I've learned in building this process and I'll say Baseline I think this process is working for our clients we're seeing steady if not increasing spend sometimes we're hitting home runs sometimes we're hitting singles right sometimes there's a mix of performance levels but we're consistently getting spend out to some degree as we launch Concepts not every one of them but as we as we launch Concepts we're consistently getting them and what I'm trying to think about more is how to find all of the little parts of that process we've we've gotten pretty good at this point at handling the sort of operational side of that there's more things we can do in terms of like the actual design and video stuff my team in the Philippines is just so good that they have done an awesome job of being able to um expand the output and and really build a process for how to turn individual turn these Concepts into lots of variations uh with some speed so that's great um you know we're pretty good at saying what stuff needs to be prioritized and all those things what we are um what I still want to do is keep getting better at finding any places where there are kinks in that system keep un kinking them and then to think about also how we add more quality into it okay so let me give you four uh lessons from uh from this process so far on the Baseline assumption that this is working this is the most ads we've ever outputed in a month and on the Baseline assumption this is working for our clients and and again I think that's a reasonable assumption my clients are mostly um doing well growing some are growing really significantly some are growing more more slowly depends on where they're at in their process but they're they're growing um mostly I think happy with the work um and so um so we're going to keep investing in this because we're seeing good results with it because I think it works so four lessons Okay number one uh is the media buying lesson you must you must you must buy your ads with cost controls I know I talk about this all the time I know but this is one of those situations that I think people just don't think enough about if you are running separate creative testing campaigns um and I will again link to some more uh stuff I've done on creative testing methodology and manual bids uh so you can go check out more of my content on that there's a link in the show notes for that if you're still running creative testing campaigns just imagine trying to put uh creative testing ad spend behind 3,000 ads now this is not all for one client obviously but you simply cannot spend the money on that many ads in the ad account to test them you can't do it it is it is cost prohibitive to distribute at that level on the other hand if meta is going to pick your winners for you based on extremely small amounts of spend um and and will take its signal take engagement signals really seriously for you if you've built a campaign setup so that meta will do that work for you first of all you now aside from even by the way the testing budget there's the the brain space budget right you just cannot stay on top of that many ads like no human can do it no human can tell how many of those are working you you instead have to only respond to massive winners and massive losers really not massive losers massive winners those are the ones you'll see in the ad account because they'll float to the top of your spend but you you simply can't stay on stay on top of all of those ads because it will uh it will just be it will just be too much uh too much mental effort uh aside from the actual dollar cost of doing it so you have to build if you want to do this kind of strategy you have to be running manual bids and that's one way of framing this but you should also frame it the other way which is that manual bids allow you to do this strategy manual bids allow you to go into the creative production process with the knowledge that you're not you don't have to put serious ad dollars behind every ad that uh meta will rank these things for you based on whatever signals is getting and yes there will probably be some false negatives and yes there will probably be some false positives in there but I don't care I don't care at all because I am trying as I as I say as I said before to win the most hands at poker that I possibly can and yes there will be some hands that don't work out um even though I make the quote unquote right that okay but that's okay with me because I'm going to win in the Aggregate and uh and that is that is well worth it to me for building this strategy so that's the um that's the that's one of the core ideas here that you have to do this the thing is it's also getting cheaper and cheaper and cheaper and I am building more process to try to create more volume here help my team create more volume not less and uh and this will so that means that the amount of AD production we are going to do is only going to go up and again that and I think that's going to be true for everybody I think AI is going to make this uh make us get to a point here where the the cost of AD production per ad continues to go down and down and down so because of that I think the uh I I think that you are going to have to get to a point where you're good at running manual bids and letting manual bids scale your ads for you otherwise this simply won't be viable and you will just be left in the dust on on the ability to create this kind of output so you you need to be running manual bids you need to ditch your creative testing campaigns and you need to let them scale your ads for you and um that I'm almost framing as if it's like some kind of a problem but it's not a problem it is the greatest it is so helpful that you can do this it is so useful that you can do this um it allows you to go and take way more risks in your creative uh production approach it allows you to try ideas that you wouldn't try otherwise um it allows you to not worry too much in advance about whether you think something will work or not instead you just uh put it in there and that is so freeing in the creative process because you just don't have to worry that you're going to blow money on a bad ad it's not going to happen it's suppresses that for you plus it amplifies your winners really really fast way better than you or I could if we were individually managing the account so it's just incredibly helpful I've got an episode of this podcast coming up that I I want you to subscribe to the show because I've got an episode coming up uh with Jacob posel I think is the way you say his last name from Common Thread Collective who is leading their buildout of the AI tools that Common Thread Collective is doing and he listened to my episode from a little while ago about uh the use of AI and ads which is still very much a live issue for me and in terms of how best to use that he had some thoughts about it and so I said well don't tell me come on the podcast tell everybody because I think this is going to be a fascinating thing to figure out uh more and more how this plays into the total process uh but but yes you have to be running cost controls um and certainly what CTC is doing is trying to continue to build the uh ad creative process so that the cost goes down and down and down the volume goes up and up and up because you can run ads based on cost controls okay so number one you have to be doing that it's crucial to this whole plan of 3500 ads in a month or whatever okay number two build processes for volume okay you do not get to 3,000 ads even if you have a certain amount of Manpower involved right uh overnight it has required us to build out the Asana side of things it's build it's using tools like frame to test ads and um and no for briefing and there's there's a bunch of different little parts of this process for us that we've built our way we have to build processes for letting clients know how things get published there's an assuna to slack automation where every time an ad gets published it kicks a notification on slack so people see that it's we we group them by concept right so they don't see 3,000 slack notifications a month but um but all of these little things and then on the on the team side helping different people understand where their part of the process is to create more volume so there's there part of it is that building it up over time having people involved who can help who are detail oriented administrative this is not me but who can help sort these sorts of things out and I'm so thankful for those people on my team because they just have made it so that we can serve my clients in a way that I think is much better than I possibly could do um you know if I was working alone or working with the other teams another thing we've been able to do by the way for the process for volume and this is also related to the cost controls issue is that of course that's our ad output for Brands but it's not all the content that's going into the ad account what about organic social content that they're making which I've talked about before as being potentially valuable influencer content creator content like um you know Tik Tok content that's that's going in there so there's all kinds of other content that's being made in the ad account and all of that is uh is also getting there in uh and getting into the ad account and so that also allows us to expand uh volume output from other sources on top of the volume that we're producing internally right there also um you know International versions of ads and different bidding methods and things like that so some of these ads are being built four times in the ad account right uh before in different campaign setups and those kinds of things and so we're trying to build this ability to get a team all pulling on this in a way that you can actually produce the kind of volume that you want to produce here now what we are trying to do is say where are we still getting stuck okay and that sometimes is on the scripting level uh there's there's times when we can use more boil boiler plate for different parts of explainer ads for clients you know the offer in CTA is often the same for certain things there's um there's uh body copy that could be the same for a product across five different angles there's um there's uh there's also potentially a way to use tools to make it so that you know I know like canva has a tool where you can basically give canva five images and create one sort of copy setting and it will immediately put the copy across all five images I don't get down to that level of AD making usually but there's stuff like that tools to make it so that you can spin out still image variations and all these tools are getting better and faster all the time so one of the things I'm doing with help from some amazing clients among other people is working on building out more and more um uh places where we can find things that are that are slowing us down and go faster um even on the ad building side I'm I'm starting to think more about this how can we as a team find any place where we're getting slowed down unnecessarily not slowed down by creative work I don't mind if we're getting slowed down by conceptual work that actually I think is in some ways okay because I want people to to work through difficult creative challenges for for brands that actually requires thought work you know um what I want to see though is where there are tasks that are simple tasks that are just sort of busy work that we can continue to find ways to work on and and again I'm actually not even the one doing all of that kind of stuff I've got other people working with me who are built into that process but if you want to do this kind of output that is the kind of problem solving you have to do there are little places part of it just requires listening I mean I've definitely found that listening to people and saying like hey where where are you getting slowed down I mean do we need to get you faster internet like I mean there's all kinds of different things where you can you can see that problem you know um even creative reviews from clients are we getting slowed down in the turnaround time for when clients review and send feedback on ads and those kinds of things so um so finding all of those places and sort of ruthlessly seeking to eliminate them as you build the process really makes a difference because every one of those Kinks You Can unkink turns into a place to create more volume um for clients and and more output and that allows you to work through ideas faster many of the 3500 ads that my team produced uh that I'm referencing in this episode are sending traffic to landing pages that were developed with my friends at fmat format is really more than landing pages it's full funnels customized to every ad account their whole idea right is to create funnels landing page experiences post click experiences with the same speed and with the the same um ability to create variations and do testing that you would for your ad approach take the same idea that I'm talking about in this episode being able to create a huge amount of volume test a lot of different stuff really fast really effectively uh and to do that via a mix of best-in-class landing page funnel software I mean it's really really cool insane I me the fastest loading landing pages I've ever seen in my life Baron it's not even close incredibly fast loading landing pages uh with a mix of pre-built template pre-built testing ideas from their team uh built-in split testing uh and analytics at the at the level of every single page the ability to keep one link and then change out split tests all the time so you don't have to go change your meta ads links all the time I mean the software is really slick it's simply the most robustly built landing page funnel software I've ever seen and it actually goes to custom pdps for different uh Landers that you run you can run custom carts off the back of them there's like incredible amounts of possibilities here to create really tight funnels for your ads and and when the reason that I took forat as a sponsor is because one of my clients in particular started seeing huge success that we really have gotten to a point where we've at least doubled our ad spend once we added for M and started working with them to build really tight funnels so I'm a huge fan of it and on top of the software there's an agency service that goes with it so that you actually get not just the software itself but um uh real expertise around what is working across other brands in your category Etc uh and they can bring that expert and also the power to build out those Landers really fast so it's not just really cool software that then weighs down your team because you have to spend all your time in the software building stuff out they'll do the building for you as part of the service that uh at first to be honest I was a little skeptical of that I wondered if that would really be worth it or if that was just a way to sell more now I am extremely thankful for it and think it is the way to build Landers at scale in your business so landing pages are a big part of your business you should be working with formont you can do that by going to format commerce.com the link is in the show notes from MC commerce.com get started with them get on a call see if it's the right setup for you uh it is my by far number one recommendation at this point for any landing page based strategies for MC commerce. go check it out and then number three if it sounds like all I care about is volume here that's actually wrong I am also trying to build processes for better quality because there's another step we could make here where what happens if we can take this volume keep it at a high level but then increase our hit rate right so let's let's say I mean I don't really know but let's say 20% of my ads work right now okay I I actually have no idea what the number is so we're just gonna make that number up 20% of the ads hit if I can turn that 20% into 25% or 30% it will make a huge difference for clients because I already have the process built for volume and so now what I'm spending a lot of time thinking about and what I intend to make public when I've when I've uh got it more dialed in is uh I have building this process for um for trying to make it so that at the briefing level and at the idea level we do a better job of finding the right inroads to communicate the value of our products to customers in a way that resonates with them and therefore generates economic value for the brand and uh value in the product for the consumer right basically increase the conversion rate increase the hit rate but I don't like thinking about it just in terms of taking people's money I want to think about how do I actually produce value for people um and that's the goal so um so the ways that I'm thinking about that now is diing back into tools like AI tools and thinking can we use AI tools to better clarify what the actual explainer process is like internally um for us so so we can so we can think about generating really great Hooks and and all those by getting really clear and then feeding uh the llm the information getting really clear about what makes a great hook in the ad I mean it's just really hard to generate great hooks if you can't articulate what a great Hook is and so I've been thinking more about that how do you think about angle how do you think about customer and who you're talking to how do you think about what the right feature and benefit to focus on is or um or whatever format even being more aware and thinking about okay what formats do we work within and how can we do as great of a job as possible I've actually even been thinking about trying to eliminate some formats and focus even more all the time for what AJF growth does into fewer formats but do them really really really well um that way we can really Master them before we try to add more of them so there's this Focus component of what we're trying to create and look if if a client wants other formats of ads fantastic there's other creative agencies who do a great job who might be better equipped to create Tik Tok style creative than what you know I I my agf growth can create or or whatever maybe someday we add resources towards that but trying to think more and more all the time about how I build quality into the process because I just don't I'm not satisfied with the idea that volume alone is the answer to the problem what I think is if you can actually produce some of quality by getting really clear about what makes a good ad like really really clear and then build a process to help a multiple people create that kind of output then you can be really good I have talented team members now who do a pretty good job on this like I said spend is growing we're getting some um level of hits but I also think we could do better I think we could communicate better and communication is not easy and it requires us to get really clear it requires me to get really clear about uh about what will work and about what won't work and so we've gotten some of that so far we work within formats that we believe in styles that we believe in it's a few things we do a lot of long form explainers social native still image ads we do some text and context ads right which is like the Post-it note ad that type of thing um you know whether it's actually a posted note or not it's the text and image comparisons we do a lot of that kind of stuff simple design Stills there's all kinds of different things that are that are in our Playbook right now but we're thinking all the time okay um how do we take those formats that we believe in stylistically and then uh and then you get better at the actual messaging side and that's what I'm trying to build more process around so that's number three quality number four uh this is another lesson from this that I think is really easy to overlook which is that you should build your team overseas uh I I just there's just no way this would be possible for me and my clients if uh if I if my team was not overseas and my recommendation is that you do that in the Philippines I have a sponsor on the show that I've had for a long time called more Staffing they have a side of their business that is specifically focused on scaling up creative teams for meta ads called behind the scenes Studio they're sponsoring this episode they are great like it is it is the kind of thing that you should be thinking about doing because it is a great value ad for all parties I want to be really clear I am not saying that you should decrease the quality and be willing to do that because it's cheap uh not at all my team is good they create good quality ads uh they are experienced designers and video editors it is simply a matter of of arbitraging the macroeconomic realities of the world in a way that actually produces value for both both parties and um you know there's a couple things we do in the Philippines here just again I want to be clear that I don't think this is remotely exploitative like what I actually think is it creates incredible opportunity a team member of mine recently said her hope is that AJF growth is her retirement plan I take that kind of positive feedback really seriously so she is clearly not feeling exploited in this she is has a job that she really likes she's part of our team um we we do things like we don't make them work graveyards because that's really bad for people like I don't I don't it's like bad for their health I don't want to do that uh we pay above Market in the Philippines um you know but but less than it would cost for the same person in the US it's a stuff I talk about with this all the time and for me I just don't know why you wouldn't be considering how to do this now we've had to build more process over time for how to integrate those folks into our team but there is some friction there right they're across the world and time zones and all those kinds of things but actually that's been another value for us they're in different time zones and that they don't work graveyards at the same time why because it means that we are not slacking each other with questions we are just trusting each other to solve problems and then we have occasional meetings to sync on things whenever we need to and on the overlap times but mostly people are able to actually get the work done instead of be stuck in meetings that don't really do anything so I actually think it's been a helpful constraint for us that we're in such different time zones I'm in California uh so as another one of my team members in the US one of my team members in the US is in Washington DC which is a little easier for Filipino time zones but it's uh it's uh been a really really big win for us and for my team there according to the way they would say it the way we would say it um and so I just think it's one of the things that whether you're a brand or an agency or otherwise finding good quality people that you pay a good rate to to do a really good job treating them awesome um can be a really big win for every party uh involved and it's something you should be considering doing so those are my four lessons from 3500 ads um the the formats and those those kinds of things are still what I think works Clarity still works make sure you are above all clear in the ad account that's probably should be the fifth one right ads need to be clear uh to win that's the place where most ads go wrong if if nothing else just make sure you don't make ads that are confusing uh Clarity wins over everything else directness wins over everything else uh but but uh but in the midst of that the the those four lessons are build with cost controls in your media buying strategy so you can produce meaningful output number two build processes for volume number three build processes for Quality it's not just a volume game though the volume really helps you take more swings and more risks and then number four hire in the Philippines with my or or or elsewhere overseas but really um if you're looking in the Philippines and you want a place to start with this go hire in the Philippines with my friends at behind the scenes studio um this is not a sponsored episode This is actually just like my reflection on how well this has worked and how much I think of those people so uh so that's that give me your feedback I would love to hear what you think of that and uh I will talk to you next time all right all the links there's a few episodes I referenced the links are in the show notes I would love for you to go check those out and to subscribe there's a bunch of good stuff coming up including that episode with Jacob that I mentioned that's going to be really good I've got Ash Milani from oby coming soon to talk about International ad buying you're not going to want to miss that episode he's seen huge success there I've seen big success there with a client recently so I want to talk about that U there's just a lot of really good stuff coming so make sure you don't miss any of those and uh and uh reach out to me podcast ajg.com or andrewj feris on Twitter are the best places to do that you can see everything I'm doing sign up for my email list at jf.com thanks so much and I'll talk to you next time [Music]