This Shopify Store Did $100M+ - Here’s How transcript

here's how mindbody green is doing over $100 million plus per year on Shopify we're going to be breaking down in this video everything from their website design how they get a high conversion rate what they're doing with their Facebook ads to get more sales and everything in between that you need to know and use whether it's your creatives or the exact tools that you should have on your shopy in order to get more sales so this is a full breakdown video and we're going to be going through everything so definitely make sure to stay to the very end and take as many notes as possible so here we are on mindbody Green's website and we're going to be reviewing one of their product pages of what makes a store be high converting the first thing you'll notice is they have a product image here of their actual product but what a lot of people Miss is they don't have callouts so if you have a product where you can call out zero sugar satisfaction guarantee you're going to want to have these things on your product images so many times I see people just show different angles of their product on a white background in today's e-commerce space you definitely want to be more descriptive call out the key features and benefits around your product what does it do how does it support how do you use it as you can see mindbody green has broken down all of the features benefits even highlighted their ingredients nutritional based facts showcasing the product and somebody drinking it in the supplement space you want to make sure that people know is it in the pill form do you mix it in a drink you know how do you actually use it you have to have a demonstration then they use actual scientific facts here where they're talking about what the standard clinical results are of this product and what you can expect a 5.8% increase with creatine so people who are more logical that want to know what are the benefits of this this is a great way to actually visualize that for them so that way they can make a decision then we have our supplement facts and then we have some more stats and statistics and then they even give you a breakdown of how to use it is a step-by-step guide that you definitely want to have on your website and then we have some additional images here all these can be done inside of canva very simple stuff now what's going to make this work really well whenever they're getting people to check out is they call out best value this gets them on a annual subscription so they're buying you know these boxes up front and the best part is that's going to increase their aovs it's going to make it more profitable when they're scaling their ads and then you have your bu monthly subscriptions as well as your starter and then your onetime purchase so I've linked the tool below this video on how you can set something up like this but subscribe and save that's going to help you with your ltvs being able to Discount highlight best value most popular people are not going to gravitate towards the things that other people do it's human psychology and then they have additional upsells which is hey this pair is best with are other products the grass-fed whey protein the beauty and gut collagen so very quickly you could see how somebody could start adding some additional items to cart and purchasing and spending $200 just from the first product they clicked on from an ad to now having three items in their cart or being on a subscription where they're buying a lot of boxes up front this is a great way to increase ltvs and aovs and then we have a popup that just showed up now enter in your email address right before I was about to check out they're offering me 25% back if I just submit my email that is a great deal for the consumer so now they're getting a discount but not only that this is on your first order so this helps people who have never purchased from them before and then they're capturing their email address which you can then remarket to by sending out regular emails this is how stores scale up they have very clear and concise product images here and actually showcase some of the ingredients that come from these fruit which is Vitamin C it all goes well together so they have the email popup as we scroll down we have some nice call outs here vegan soy free you want to have icons and call outs whether it's free shipping whether it's specific value based benefits rather than having a ton of descriptions and long wording it's better to just have keyword call outs it's easier to scan makes it much more conversion rate friendly we have the reviews if we scroll down I've linked the tool for how you can have video reviews just like this these are great because people can watch the videos from different customers relate to the videos understand what they're saying get a better idea of the product and then we have our textbase reviews which can be used in ads later down the line our supplement facts which breaks down some of the clinical research this is backing up credibility and making it easier for somebody to make a decision why should you use their product well 5.8% increase in lean muscle mass if that's what you're looking to achieve and then they break down you know the week by week of what you should expect and then there's some more information around the product and then you have your reviews this is a good design of a landing page and as we scroll down our add to cart is sticky so at any point in the process they make a decision to buy they can select add to cart and what do we have here this is the next guide in being able to increase aovs and get more conversions well they're offering you free shipping but if you subscribe to more products you're going to get an additional 10% off then you could get 15 to 20% off and before you know it your customers are spending on average you know going from 40 to $40 $200 $300 just from one single session which allows you to scale your ads more profitably you can spend more scale higher and it makes a store very easy to grow where you can go from 0 to 10 mil and so forth from there and then they have their 30-day money back guarantee so that way it sweetens the deal if somebody doesn't like it you can get your money back give them the product back and you're good to go and then we have our checkout button we have shop pay which we know increases conversion rates because people save their card information there same way with PayPal and it's it's a very seamless checkout process and then you have your different flavors if you click on this the only difference I would do here is probably a color swatch or a product Swatch where you can actually see two different products here because it's a little bit hidden but all in all you know this is a very high converting website and it makes sense as to why they' be able to scale this let's go ahead and break down some of the ads that they're running so here we are on mindbody greens ad library and let's watch one of these videos so all in all very simple video is just literally somebody mixing the product but they're highlighting the three reasons to take creatine we know in the past by having different ad formats you're going to attract different audiences and get more conversions and you're going to lower your cost for purchase and increase your overall return announcement one of those formats is a three reasons why a features and benefits based ad a review based ad founder story explaining why you started the business these are things that resonate with people and they're also partnering with other pages so they're partnering with doctors in combination with mindbody green to run these ads so they're leveraging The credibility of others to get additional sales while also running ads for their own brand as we can see another doctor here that they partnered with so they're likely reaching out to creators offering them a deal and then being able to run Facebook ads from their page and see better conversions let's look at another video from one of the partners they're using so this is a great video in the beginning because it calls out exactly who they're looking for you know this creatine was designed for XYZ audience so people are going to self-identify raise their hand and say hey that's me I'm interested in this I want to look a certain way these are my goals and they're going to click through on the ad that's going to drive up your click the rates they're also offering a 10% off code we know that you can lower cpms by having a special offer in your ads and then they're using statistic based ads for their ad copy where they're bringing down some of the features and benefits from a credible standpoint hence why they're partnering with doctors and positioning their product in a more credible way so that way people purchase so rather than just always talking from a Brand's perspective you want to have review based ads videos from creators even potentially partnering with people just like mindbody green does to leverage their credibility and Their audience where you can tap into the retargeting because my body partnered with this in individual they can quite literally retarget all of their followers and video viewers and get just as many conversions and then they have another mixture of ads which is their image based ads so acceleration of muscle loss during menopause can lead to more visceral fat so that's a concern Maybe by you know specific women and here's their product that they can you know actually leverage to potentially prevent this so people who are interested in this were they self-identify and say Hey you know this is a problem I'm facing maybe Mind Body greens product is the solution this is a problem solution based B ad and this can do lots of conversions as you can see all of their creatives are very unique and different they have lots of videos lots of different images you want to be able to test different angles they're using a whiteboard we know notes based ads whiteboard based ads education based ads are all great creatives to use in fact I actually have a video right here that you can reference to be able to go through all of these Facebook ad formats ahead of the holidays for Q4 this year so one of the few things you can take away from this you can start working with influencers leveraging ing their page retargeting their audiences have multiple different creative variations lots of different ad copy formats back it up through credible information you know actually highlight the features and benefits video-based reviews having all of these key things on your website definitely make a difference when you're getting a conversion rate reference your website compare it to your competitors and understand what they're doing differently that you are not that you could potentially do to outperform them these are all proven things by data and science to be able to get more sales so if you're interested in learning more about strategies just like these then definitely make sure to book a call below with myself and team where we'll work one-on-one directly with you helping you scale up your shopy store showing you the Facebook ad strategies the Tik Tok ad strategies what creative formats that you need to be able to hit you know 35 10x return on ad Spin and grow even more once again it's your favorite digital marketer here Chase Chapel cheers and by all