Episode 2 The Organic Dropshipping Bootcamp transcript

Welcome back to the organic boot camp. This is episode two, account setup and preparation. So, in the last episode we discussed product research. If you are watching this video, that means you did everything from last video and you have a product on the way to your house. The steps that I'm going to give you guys right now will be the most efficient way to be prepared for when that product arrives at your doorstep so you can film immediately.

So, while you're waiting for that one or two-day Amazon Prime shipping to receive your product, we're going to set up our accounts. So, you're going to make a new TikTok account and a new Instagram account. Come up with a name for your product. I like to use AI to help me, but also choose a name that's not that doesn't sound super obvious that it's dropshipped. Choose a name that sounds branded. Something that comes off the tongue, memorable, and that also describes your product [music] or the vibe that you want to give off.

You're then going to make a profile photo {slash} logo for your product. I love using ChatGPT for this and I prompt it with so much information. I tell ChatGPT the vibe I want to give off when people read the logo, the colors that they're seeing, the fonts. Everything about the logo is designed so that when someone reads it, they get an emotion. And that emotion is what's going to be tied to your product. For example, if you're running a Valentine's product, then you want the emotion to be love and warmth.

If you're running maybe a sports product, you want to feel sporty, athletic. So, really prompt your AI to give you some of the best designs possible and you can also edit those designs. Once those are made, obviously upload them to your accounts and then you want to add a bio to both of your accounts. I recommend using AI once again and I like to put three bullet points that build trust, that subtly sell the product to your customer, and just feels branded.

So, to subtly sell to your customer, this is going to increase your conversion rate. People will see your account and think you are an established brand. You can have a bullet point in your bio that will make the reader feel a certain way and if they read that and feel that way, then it gives them a much higher chance of actually placing the order and trusting your website. Once you have [music] the account set up, you have the bio, you have the profile photo, and you have the names.

This is exactly what your account should look like. [music] You have the high-quality branded-looking profile photo, and then you have three bullet points, right? Where one of them subconsciously sells to your customer, and the other one just build trust and make you look very branded and established. Next, I want you to optimize your For You page. For example, let's say it's a hair product. I want you to optimize your For You page for hair products, for hair videos, viral videos that revolve around hair texture, hair [music] colors, makeup, videos that are in the same niche.

From there, you want to look for videos that are performing well within the last couple of weeks. From here, we're going to take ideas. We can take a hooks, we can take a visuals, we can take a sounds, we can even look at the comments and see what the top comments are saying with the most likes [music] and even use a comment as a text hook on one of our first videos we film. Obviously, you also want to find your competitors so that if you're not good at filming, you can copy one to one.

This is always going to be the first step, copying your competitors one to one. If there's a proven concept, a proven viral video with your product, you're going to copy that exactly, [music] and then you're going to split test based off of that. However, if you're slightly advanced, doing these other methods will give you so many more video ideas. So, you want to immerse yourself into this niche. Learn the keywords, learn the slang, learn the aesthetics, learn everything you can about this niche so that when you get your product, you already know how to talk, how your backgrounds are going to look, the hand movements you're going to do.

I like to write in my notes a video idea section where I leave good visual hooks, good text hooks, good sounds, backgrounds, colors, aesthetics, everything that I've learned from the niche. I keep it in this note. So, then when I start filming for this product, I go to the note and I can start split testing between all of these different things, as well as copying my competitors one-to-one. So, once your product arrives at your door, I like to leave 24 hours from account creation until you post your first video.

I don't like posting before the 24-hour mark of creating an account just because it has a higher chance of getting banned or flagged as a bot, but I've seen people do it and it's worked for them. So, just do it at your own risk. So, if 24 hours passes and I still don't have the product, I'll still keep doing research. If I have the product, then I can already start filming and editing and then wait for the 24-hour mark to post my first video.

Now, in the next episode, we're going to talk about filming and editing and content creation to go viral. In the meantime, finish setting up all your accounts, finish optimizing your For You page, gather all the notes and info about your niche, your product, and any other info that could be necessary. Once you're done doing all of that, you can head on to the next episode. If you guys have any questions, feel free to DM me.

I answer all of my DMs. And if you guys want to work one-on-one with me, you can also DM me.