How To Create Facebook Ads That Convert Like Crazy (TEMPLATES) transcript

in today's video I'm going to show you how to create Facebook ad videos that convert like crazy we're going to be doing this with one of these tools that is absolutely crushing it right now specifically for Designing Facebook ads that actually convert they've gone ahead and put all the templates together for you so that way you can maximize your overall Roi and get a much better return on ad spend and to follow along from this video I've gone ahead and Link the tool below so that way you can execute right as we go through it live throughout this training so here we are in inside of butter and I'm going to be using an example from another website proper wild using their product to build out some of these Facebook ad video templates that convert and just to give you a broad overview you can literally create Tik Tok ads Instagram ads YouTube ads and they've already put together these templates that have been proven time and time and again to convert for other brands out there whether it's for Black Friday customer reviews popular ad formats comparisons we've talked about multiple variations in the past and they've done the heavy work and heavy lifting for you by making these templates to where you can easily drag and drop into each specific format so this is pretty incredible tool and it's super intuitive if you're familiar with canva then you're absolutely going to love this so make sure to click that link so that way you can follow along so let's go ahead and look at one of the first variations we're going to do this is a video ad creative and as you can see it pops up the products below and I'm going to show you how simple it is to literally swap out this exact design so that way you can create one of these ad formats which this one is going to be a bundle and save based ad so we'll go to the website where you have your product and you're going to go to your product images and here we have a product that we're going to promote which is the all day energy shots which have multiple different flavors which goes perfectly with this ad creative format so we're going to have one hero image for our product we're going to upload and then we're going to hit update and it's going to literally remove the background image for us and then we can simply adjust Ed here and there we go we have our product image and now down here we can replace each of these and so we're going to swap these out one by one and as you can see it automatically removes the background so we don't even have to do much editing then we can simply drag this up and we can say mix and match your favorite flavors build your own custom bundle of convenient single serve and this says packets and ours is actually going to be energy shots so we can come back in here and actually adjust this text here and say single serve shots and there you have it we literally already have our first ad variation very cool actual animation and we can start running this in an Facebook ad and start getting conversions it's as simple as that of literally just replacing the product images adjusting the text and you can see how quickly you can start executing and increasing your creative volume and if we wanted to we could use this background in the image we have here on the actual background in the back but all in all I think it looks good with the background that we already have so what we're going to do is is make sure that all of our text is lined up so we're going to click resize we're going to check it for Tik Tok formatting if this is going to be ran as a Tik Tok ad we're going to want to adjust this so that way we can actually fit our text in here if we're going to be on Instagram then we can make sure that we have our text fitting inside of this space here because that ensures that we don't have anything being covered up by any logos so that way people can see exactly what we're promoting so once we have that all lined up and we know it fits perfectly for the Instagram or Tik Tok ad placement then we can start running this ad effectively and be able to get a much better CPM because we know exactly how everything fits on screen and then we can remove the safe Zone and we could either export this as a square or we could export this as vertical so you have both formats here which is pretty cool this is definitely built for performance marketers and what we're going to do now is go ahead and hit export and we're going to choose video and if we wanted to we could even export as an image or a gif or GIF however you pronounce it and we could end up having multiple ad variations just from this one design so our first format is done we're going to go ahead and go to the next ad format which is going to be a product comparison so as you can see here we've talked about product comparisons in the past with images this go around it's going to be at videos so that way people can watch this it's higher engagement higher click the rates and we'll be able to clearly show what the difference is in our product compared to everyone else so I'm going to go back to the website and here we are we can see some data around their product let's see if we can find some product comparison information so here they are they actually have a product comparison perfectly laid out here for us and we can start designing this so we'll go ahead and update this image and then we'll remove that free shipping there we'll scoot this over and then we'll grab our product and place it and then we'll make this a little bit smaller over here so that way everything really stands out and then what we can do is adjust the background so that way it matches some of the colors we have and then we can adjust some of the actual ad copy so here they have energy duration so we'll just come in here and adjust the add copy and then we'll we put 4 to 6 hours and then for the competitor and then we'll replace this image with the coffee we can simply look up coffee and then we can simply import our actual add copy and then here we have our next variation we can play back this video we have energy no Jitters no artificial flavors and we have our product being compared to another competitor's product or an unhealthy alternative and so this aligns with our brand and now we can simply export this one as our next Facebook ad variation that we can use and then we have another format where we have a scrolling slider based video so we can take our products in here and simply replace them and so this is great because we can show off lots of different products and flavors and be able to really drive home the point here and we just simply scroll over and just replace each of these and then for any other unused ones we just remove them and now we can hit play and the video will start moving and animating our actual product going across the screen and then for here this is a different part of the video that we want to adjust so we'll need to go through here and make some of these adjustments and then we can simply update it and then if we need to adjust the sizing we can and then as we scroll back we can adjust some of this add copy as well and we'll just use some of the text that we have from the website so there we have it powerful plant-based energy and as you can see we have our exact ad format we can even move this down a little bit so that way it doesn't cover up some of our product imagery we can even scoot it over right here and then we can just simply adjust some of these things here with the ingredients and there we have it we can play our video back and as you can see all of the information is clearly demonstrated here on brand and there we go and so that is one of the simplest ways that you can create some of these ad formats to be able to leverage these templates that they already have pre-built so that way you can maximize the number of creatives that you're putting out there to get a much better return on ad Spin and if you are interested in learning more about how our one-on-one ads Mastery mentorship Works where we work directly with you on call showing you these exact strategies from Facebook ads Tik Tok ads optimizing your e-commerce websit so that way you can get more conversions then definitely make sure to book a call with myself and team to see if you qualify and once again it's your favorite digital marketer here Chase Chapel cheers and bye all