E-Commerce Was Hard Until I Learned These 4 Concepts transcript

so I'm going to be honest everything that you've been told online about e-commerce couldn't be further from the truth and because of this false advice and false expectations you keep trying new strategies going from one shiny object to the next only to see no real results and eventually growth plateaus and failure seems to be inevitable but if you want to scale your e-commerce brand in 2025 you need to solve each of these four problems in order to make more money and scale with your e-commerce brand and concept number one is is focus the most dangerous thing in the e-commerce space is shiny object syndrome and what I mean by that is you're constantly testing out new products trying new marketing channels new business models and they all look so appealing but here's what I've learned success comes from doing one thing extremely well so pick your lane and stay in it stop launching random products every single month stop testing one platform jumping to the next platform doing Google then Twitter then Reddit ads stop only trying one ad on each platform you need to be able to go deep with your work and be able to maximize each of these at each given stage first and instead really what needs to happen is you need to First focus on perfecting your product your marketing and your offer because if you're constantly selling out inventory but you're still not making a profit well you don't have a scaling issue you have a pricing issue so the formula with Concept number one one comes with Focus you want to focus on one best offer your bestselling product One landing page that has been proven to convert in one ad platform to truly be able to scale and maximize overall results because the more attention you can put into these things the more likely it is you're going to achieve real growth and success and concept number two is Frameworks over tactics most people are focusing on front-end tactics and one-off strategies but real growth comes from having a backend framework that retains and monetizes every step of the way and the first framework is the website landing page framework this framework allows you to improve your conversion rate your ltvs your aovs which equals higher conversions bigger cart sizes more profit and returning customers so what does this framework look like well when we go to a website before you launch ads or you start publishing just one product image you need to fully optimize your page based off of what has already been proven in this framework to convert there are known things in the e-commerce space that are already proven to be able to scale shop by stores some of those things include having a core offer that works and one of the ways you do that is let's say that you sell a product like glossy bomb well this product is only $10 if somebody was to come to your website from an ad and it cost you five bucks to get them to make a purchase and your product is only priced at $10 well it also might cost you five bucks to make this product so you've actually ended up with zero profit so we can't just get away with selling one of these products at the end of the day to really be profitable on our store so we want to improve our offer make it more conversion rate friendly and some of the ways we do that is well we have multiple colors so they could theoretically add in multiple different colors that they like not every person is going to do that so what do we do we offer free domestic shipping on orders over $35 plus that takes our aovs from maybe being only around $10 to being above 35 bucks because most people are going to want to get free shipping and who would want to pay $15 for shipping if your product is only $10 so a lot of people are going to look to add multiple items to cart to be able to to get over that free shipping threshold another thing that you can do is being able to save with sets well why would we only sell one of these when we can sell multiple by bundling our products together so now we're offering three of them at $27 so now somebody adds this and our average order value is around 27 bucks well the chances of them wanting to get over $35 is very likely so they might add this one and another set and long and behold our aovs are now closer to 40 to 50 to even $60 aovs allowing us to open up our profit margin so bundling products is a big factor here you don't just want to sell one offs you want to offer additional upsells like when you add to cart what do they have well here's our product and cart we're pretty close to free shipping maybe we'll add another one of these maybe we'll add the honey part and that's an upsell having an endcard upsell increases your average order value and although this is one strategy the framework of improving aovs ltvs and conversion rate allows you to be able to send more traffic to the site which equals more conversion rate and better sales more profitability to be able to grow so what are some more things that you can do with this framework well you want to have bullet points that clearly demonstrate your product's value you want to have five to seven images where you actually break down exactly what you're offering we have live examples of what this looks like on different skin tones because everyone has different skin right and then we show what the actual flavor is because if we say it is strawberry milk well you can only imagine what strawberry milk might taste like but when you see strawberries you can start to actually visualize and taste it without even having the product so it's a lot more clear whenever you incorporate the actual milk and the strawberries together it helps people truly understand what that flavor might actually be like and then we have drop downs that are very clean and organiz ized for our ingredients application product details we have product examples of videos where people are actually trying it on we have our reviews for credibility we have our additional upsells and also bundles to increase aovs these things increase conversion rate and then we break down some more where we're showing it different colors videos well you may also like some of our other colors here in a bigger Visual and then you can read what people are saying so this allows people to increase their conversion rate so you really want to optimize your offer improve these things on your landing page so you can have more people converting you can improve your aovs with bundles slide cart and then the other framework that I see so many people miss out on they might have optimized their landing page okay they might have had one or two good ad creatives and are averaging a 2 to 3x row as okay but most of them miss their backend Frameworks and this is one of the killers of business because if you have a well optimized front end framework well you're going to need a very well optimized backend framework to milk all of the cells out of the business to achieve the most profits possible and the way you do this is with not only email but SMS you can have email flows where you actually recover out to carts but you can also automate with AI and the way you do this is by using a tool that we like to call text cart so this is an AI powered SMS tool and it allows you to install it on your website and rather than you coming up with special SMS offers we coming up with a new idea for SMS blast to get people to come back to your website this AI tool will do all of that for you without you even having to come up with ideas and anytime somebody goes to your website they add to cart they initiate checkout they're about to purchase but they leave well they were typing in their phone number they were typing in the address maybe something happened and they decided to just not buy well you're missing out on that customer and that cost you money because you spent money on paid ads you took your time to get them to the website you spent a lot of time optimizing it to get them to purchase but they didn't well textart will literally reach out to that person via the phone number that they were typing in and have a conversation with them as an AI agent on behalf of you and tell them hey we'll offer you a 5% 10% 20% discount they'll ask them why they left and get them to come back to your website to purchase all on autopilot in the background in fact we were able to add an additional $62,000 in a single month for our client rich here just by installing this this one tool and I've gone ahead and linked that tool below this video so that way you can check it out they've already pre-built a framework for SMS that so many of you underutilize and do not Implement into your business today and I can assure you a lot of you are missing out on this and it only cost him $2,000 in SMS fees to make an additional $62,000 that is a crazy Roi you can actually see exactly what he said about this right here and if you want to learn more on how this tool actually works I put together a full video on how you can set up this AI SMS tool in your business so I highly recommend testing this tool out because it is a framework that can help you generate additional CES using Ai and SMS so once you have the backend so people are coming to the website front ends optimize well they abandon the backend systems are then collecting and making sure more people are converting through email SMS AI Automation and getting people to even retarget which would also be backend retargeting with ads so you really want to focus on your Frameworks instead of just oneoff tactics that is concept number two concept number three is Facebook ad creatives and the more ad creatives you have the more likely it is you can have a better performing return and adment and to scale profitably you need High performing creatives this means mastering formats you want to test videos images different unique formats like comment reply based videos reviews product demonstration having different formats allows you to resonate within different audiences different people react in different ways to different benefits features reviews credibility Authority you want to be able to have as many formats as you can to be able to add a consistency layer into your business this is what differentiates the losers from the winners they diversify their creative so that way there's not a huge drop in sales at some random time because there only ad performing died off and all of a sudden they find themselves with no other ads and screaming to find out what they need to do to be able to scale well the Savvy D Toc brands are the ones who have multiple creative formats and understand creative diversity and creative diversity is mixing videos with images in different formats together to be able to add a consistent layer and then what they do is they take the variance of the best performing ones and create little tweaks and minor changes to make it even better better what I mean by this is you could have a product image that has a white background with your product in the center and it works at a 3X but just by zooming in 80% on that product and taking up more of the white space so it takes full view on feed they were able to add an additional 2x row as on top of that three averaging 5x return that spin just by that one little variation tweak so these are the things you want to focus on with Facebook ad creatives and then volume which is actually scaling out all these formats as you scale ad spin more creatives more ad spin go hand in hand the more you scale the more you'll need for Creative content so what does that look like well when we look at creatives I'm taking an example from high smile here they have one video after coffe stb St apply purple what it's a simple product demonstration video that is format number one they show the problem which is coffee stains they show the solution which is using the product and then they show the outcome which is the white teeth now what else do we have well we have them going in store did so this is a pattern interrupt people are going to naturally be confused in the beginning a pattern interrupt creative format where people are like what is going on here so they're watching they don't even realize it's an ad at this point because it has interrupted the pattern of them scrolling on Feed and then they go on to later pit High smile at this point people have been hooked from the video's beginning what else do they have they have multiple creative formats they have an us verse them ad creative they're comparing High smile flavored mouthwash against other mouthwash they have any three for $20 which is a special offer creative that you would run in retargeting ads they have the answer yellow stain a problem solution video they have branded themed collabs they also have comment reply base videos you want to have as many creative formats as you can to be able to maximize overall growth and this is concept number three concept number four is stabilizing and scaling so rather than focusing on so many things at once throwing up a random organic video throwing up a random ad and not going very deep I want you to focus on getting your landing page being able to convert at a much higher percentage I then want you to focus on one ad platform at a time get your meta ads to be able to consistently produce cells for you every single day that way you're tweaking optimizing scaling and it allows you to stabilize Revenue so that way you don't have to worry about big drops and once that's a stable platform you can begin to diversify and go into Master Tik Tok ads once you master Tik Tok ads you're getting a stable you know consistent row ads you know what creatives to launch in what's next well let's expand outside of Shopify and launch Tik Tok shop this is where you can be able to get sales through the Tik Tok platform without them actually have to leave and go to your website and then you can launch to Amazon but you want to master each Platform One Step at at a time so that way you can get the best results you can stabilize and scale it's called SC curving you scale up on one platform and it'll begin to plateau and stabilize you then introduce a new platform and you scale up and it'll stabilize you then introduce Google ads it'll scale up and will stabilize and before you know it your store has been going from 10 to 40 to 60 to 100K months just like one of our Brands Envy lashes here that we work with that was able to only focus on Facebook ads and able to generate a 10x return on ad spend at scale rather than launching to so many random platforms they just focused on one at first and remember revenue is a consequence not a goal focus on getting these four Concepts right and revenue will flow so if this resonates with you I highly recommend watching this video right here where I'm going to walk through the exact growth funnel that we Implement for our clients being able to generate an additional 100K and sales for a lot of these Brands taking them from 20 K to 240k per month like hardworking gentlemen here and it's the exact same system responsible for so many of our client success so if you want to explore these Concepts in full and learn the full system for growth then I highly recommend checking out that video and clicking that link below so that way you can go see exactly what all of that is about and once again it's your favorite digital marketer here Chase Chapel cheers and bye all