I rebuilt her business to make $54k a month in 60 days transcript

I knew I wanted to do e-commerce, but I didn't know what I was going to sell. So, I started studying how to build a successful e-commerce business and just trusted that along the way I would figure it out. So, I took in like all of like um Alex Hermones or Hermosy, sorry, and uh Leila, all their free content, all that. And I watched these YouTube videos. Um, I think her name was Jazz Ana. I don't think she does them anymore, but she called them big business breakdowns and she took uh businesses that did at least 10 million a year and that were really transparent on the internet or social media about how they started and how they got there.

Most of them started like in their kitchen. So, um, I was watching one of those and it was on a feminine hygiene, uh, brand that was actually the first feminine hygiene brand that worked for me, but I had a lot of things I didn't love about it. Um, so after I watched that and uh, sorry, I forgot an important part. She mentioned that they did a million a month >> and I was like >> blown away and and after that I was like that that is it because um >> like I said like uh love you know loved some things about their product but I seen like a lot of things that personally I would have changed and did different. >> So that's exactly what I did.

I was like I'm going to build a feminine hygiene uh brand products that I would want to use. And so because obviously, you know, I'm thinking if I have like, you know, if I want XY Z, there's probably, you know, a decent amount of women that agree that also are looking for the same thing. And obviously, it's it's >> you know, a niche market that there isn't a lot of options for. So that's what I did. I literally built the brand and built every product to be exactly what I personally would like wanted in a product and thankfully a lot of other women clearly like it too. >> Yeah.

And it started taking off. So you saw market opportunity. So you knew they were doing big numbers. You tried out the product. You realized, hey, there's a better way to do this. >> Yeah. >> Um and like most business owners think, entrepreneurs, they're like, I could do this myself. Maybe better. >> Yeah. Exactly. Exactly. Super cool. >> And so you launched on Shopify >> and what were the first steps from there? How did everything start going? >> So I started initially just promoting it on my personal Instagram like I I obviously made a business Instagram but obviously started from zero, no following.

So I promoted it to my followers from just people locally that I grew up with mostly probably. And uh I honestly I didn't think anyone was going to bite. I I was like I was thinking like they're going to laugh at me first of all and they're not probably not going to try it cuz it's, you know, a brand new product, brand new business. Like I'm thinking like they're probably going to wait until it gets big and then try it.

But to my surprise, a whole bunch of girls were like, um, give me that right now. Like love it, love it, love it. But sorry, I forgot before that I should have started with when I was at the testing like product launch part of it. >> I gave all of the samples to like all of my friends, all of my like female family members. And uh >> you know, like I'm a really blunt, honest person. So, I asked for that back. Obviously, very important in business.

And uh when I knew that I was on to something was when they ran out. Like a majority of them ran out and they were like, "No, I I need more like right now. >> I'm out. I need more." So then I knew I was like, "Oh, they're not like just trying to support me. They're like they they actually genuinely are obsessed with this product." And that's when I was like, "Oh, I think I really have something here." >> That's awesome.

And what would you say is like the specific like problem solution value prop of the product itself like what exactly for people to understand like what it is that you are selling. >> Yeah. Okay. So the two are like hero products with well there's two is a feminine wash that we called coochie wash and an oil that we call coochie oil. So, both of them obviously like they're they're so multi-purpose, but initially the wash is obviously a feminine wash.

It's the only like for a female, you can't just use body wash everywhere. So, this >> so this wash is not only safe for the feminine areas, but it actually if anything is out of balance or if there's any issues, it actually corrects it. So, one of the big problems that are around that product is most of them don't smell great. They're not like aesthetically pleasing and none that I know of have a matching oil that comes in the same scent or same essential oil.

So that's what I did was I paired um the duo with the the wash and the oil in the same scent or essential oil. And uh I think that is one of the main things that separate us in the market because people like it it's almost like you're layering like you're layering a fragrance almost. But obviously they also come in unscented as well cuz there's people that don't want any fragrance at all. and and unscented alone, these two products are amazing, but most people do buy a scent.

And um another thing that we're really proud of is the sensitivity. So I as the founder obviously like I am extremely I have extremely sensitive skin. I'm extremely sensitive femininly. And um so I knew when I was testing out these scents and these products, I knew that if I could use it, there's a good chance everybody could use it because I'm so sensitive. So I really used myself as like the guinea pig that way. And it it clearly paid off because one of the main reviews that we get a lot that I'm most proud of is women saying, "I have never been able to use either a a feminine product that didn't irritate me or b a scented feminine product that didn't irritate me." So, we're really proud of that, too. >> Yeah, that's interesting because like product research is one of those things that is like so important for like people who are starting a business.

It always amazes me that, you know, some people don't do enough research or go super in-depth. And it sounds like, you know, all the steps you're taking, you're really refining the process and making sure it's like the exact fit for, you know, yourself and then realizing, you know, >> wow, like, you know, this is a really good example. And then your friends and then other people you knew, everybody starting to use the product, loves it, and you're on to something, and so you launch it, and you start getting sales.

So, what was that like? How many sales did you get? What was that first month initially? So, in the first month, I think it was 4,000 organic, and I was doing everything myself, making it all myself, packaging it all myself, delivering them all myself because they were all uh sorry, I shouldn't say all, but I would say like 95% of the sales were in my city. So, instead of sending them carrier, I just delivered them because I was getting that anyway.

Uh, so I because that's who followed me. >> Okay. So these are like people you kind of knew. >> Not just locally known. >> Yeah. Though not I I wouldn't say that but just like I guess like uh mo like another thing that just made me think of another big reason I believe of the success of the organic of the first month was giveaways. I did a lot of giveaways and I didn't even know if anyone would share it because obviously it's a it's like a you know it's a I don't even know the word.

It's an out there name. It's an out there product. I didn't know if people share it or exactly. So, but to my surprise, an insane amount of people from my city did share the giveaways. And so, I think that spread the word really quick as well. And I was just flabbergasted with the support from my city that I really just did not expect at all. >> Wow. Yeah, that is interesting because I'd be curious to know like how many people are like, you know, open to discussing or acknowledging or being transparent or being, you know, uh, informative around like, you know, products and how they feel about things.

So, that's great that you're getting the feedback. So, you launched organically >> and you got 4,000 sales, which I don't think a lot of people realize like if you have a following, there's probably opportunities there to get, you know, purchases organically and it's good. >> Sorry. I mean, $4,000 uh dollars in sales. >> Yeah. >> And from there, you weren't running any ads, purely organic. Did you have like a product marketing background?

How did you come up with like the product packaging, design, and everything? Because like your brand is very aesthetic and, you know, it seems like you come from a background that, you know, >> so I actually self-taught myself how to run Adobe Illustrator and Photoshop. I would just say like I just have like a natural like feminine aesthetic. So I would just created it based on like what I would want in my shower. >> Yeah, I can see you've done that with the space and the website.

It all runs together. >> Yeah. Yeah. It's not it's not done yet. We just moved in last week, but it's >> that's awesome. Yeah, branding is everything, even in your own space. >> That's super cool. So, when did you first hear about us? um the end of January or or no, sorry, that wasn't that was when I first started talking to you, but I took in all of your free content. Um >> I would say like right around the same time that I was doing uh Alex's courses and um watching the like Jazz An's series.

I would say like around there. Yeah, absolutely. >> Okay. So, you're watching the content, you're building up the business, then we got in contact and you joined the mentorship, >> and then what did sales look like, you know, shortly after that? >> Yeah. So, complete game changer. So, so grateful for you guys. Um, so the first 30 days with you guys, we did 30K, >> which was amazing. We like amazing. And then the second month, 50K. >> Wow. >> Yeah. >> Yeah.

That's incredible. That was like rapid growth. >> Rapid. You weren't running any Facebook ads before then. >> No, it was uh I think there was I had one ad set. >> Okay. >> Cuz like cuz like I said, like I I took in I took in a lot of um your your free content and I and and it was doing I don't know if you remember, but it was doing okay. Yeah, >> it really like it the the one ad set that I had like just based on like your knowledge or so sorry maybe it was one campaign, couple adsets, it it wasn't a lot and it was at a really low budget.

Um but I just I didn't feel confident enough to >> I don't I don't know like >> the strategies the scaling. >> Yeah. Because it's a lot and like obviously like at the same time like I'm I'm wearing almost every hat at at that point too. So, I'm like, it's, you know, it's like it's it's priceless having experts like yourself tell me exactly what to do, you know? >> Totally. >> Did you expect it to accelerate that quickly, like going from four to 30 to 50? >> No, I didn't.

That was >> What were those first couple of months like? um chaotic, but like so grateful and so happy and just like over the moon cuz I I want to say like I've I've always had that um like success dulu I call it. Like I I know that it's going to be big and I know that it's going to be successful. Um, but that doesn't change like when it happens like you're still like, "Holy, >> it's surreal, >> right?" Like it's for real.

So yeah, >> you got to want it bad enough and then have the execution behind it to make it happen. So >> you just got to be obsessed and which you were, right? Like we talked about creating content and doing a lot of stuff like that first month was very executional based. I mean, >> you know, if you want to walk through like a little bit of the process, but we were talking about building out multiple campaigns, getting a lot of different ads live.

Um through the creative process we went over like you know different formats review based videos. >> Yeah. >> Um what is your like creation process look like? You know was that a lot of work? Was it did it make sense? Was it hard? Were there any like challenges you were facing during that period? Because we kind of just laid it all out there like hey we need all this and this is the setup. >> Yeah. So that part makes me so grateful that I did uh that I was familiar with the because you post an incredible free content like >> Thank you. >> incredible free content.

So, it's like I had a a really good understanding of that and then when you told me exactly what to do, it's like I already had that foundation and I was able to hit the ground running instead of >> wait and like really take all that in if that makes sense. >> Yeah. So, you're already like getting educated on it. You knew it was coming. You were just, you know, we were just saying, "Hey, now's the time we need this." And you're like, >> "I've been there.

I I just watched that or I went through that stuff, so let's do it now. >> Exactly. So, like in terms of uh creative struggles, like I I find myself I don't know. I wouldn't like I' I'd say I'm a pretty creative person, which which kind of uh almost like ADHD gets me like in a in a million different places and and all that stuff, but >> I feel like that kind of also works in this because you have to try a lot of different things and then when we see obviously like, okay, this format's working, this is working, this is working, then we double down on that.

So, >> 100%. Like I love creative people because the more creative you are like you know you're going to be able to have a lot more success because a lot of this does come down to creative and creative is a very broad term. It can mean you know just about anything in business but specifically when we're talking about creating content or you know product imagery or how to structure a website and the brand the aesthetic even down to like how you position things with the marketing. um you've always had like a really good eye of like understanding how to curate those things and I think that's like a big part of like you know you being able to execute and see like results really quickly um and that really does come down to you know understanding how to format things and >> like we put up a lot of creatives we ramped up spend you started scaling pretty wildly um once you hit like that 50k month um what were some of like were there any bottlenecks or any you know turning points where you're starting to realize, you know, any additional challenges you encountered along the way. >> Yeah.

So, initially, um, I would say 90% of the sales came from one ad. So, that was very unsettling. And I nonstop tried to, you know, find more winners >> because obviously I knew that one ad only, you know, will only last so long and will eventually fatigue. So that that I would say that was my biggest challenge. >> Yes. Yeah. A lot of like a lot of businesses that begin to ramp up, they'll, you know, get a piece of content and it either goes two ways. it goes really well and then they want to hold on to that creative and eventually it falls off and we're like what do we do now?

How do I get back? Exactly. >> It's like you're holding on to that one creative too long. >> And then like some people you know have other creatives testing but it's so wide and they're not necessarily getting a winner quick enough and rotating it over into the other campaigns that continue that scaling portion. >> Yeah. >> Um and then other people have inventory issues. You haven't necessarily had any inventory issues. >> No, I haven't.

So, we did um a popup shop at the mall and and so my city is not very big. Um and I thought that the mall popup was going to be life-changing because I'm a little dulu and uh and so then when when it it wasn't it we and like I I hate to say that because we technically did really good but I just thought it was going to be like crazy. So, I had an outrageous amount of inventory >> like stocked for that. So, >> still like to, you know, um we Well, and obviously I make sure that >> Yeah.

Well, we could put it behind ads now. So, >> yeah. Exactly. >> Cool. And you're getting like a 7x rorowaz just in like the last 48 hours. >> Yeah. The last 48 hour hours has just been crazy. And the Yeah, the roz is seven. just >> wow. >> And so now you have more new creatives that are working. It's ramping up again and now it's time to >> non-stop make creatives now. We're we're getting good at it now. >> That's awesome.

And then for the website like you know we talked about website adjustments and how important that is like with your conversion rate and stuff. Talk to me about like what are you all doing there right now? >> Yeah. So, I mean, like in a perfect world, I would love to have a complete new website right now, but it's not in the cards today. So, I've done my best to do the changes on my own. Um, and I actually think that some of the changes that I did on the weekend are part of the reason our conversion rate is so crazy right now.

So, that's cool to see. >> And what were those changes? uh making it easier for people to see that you can bundle and save. >> So since I made that change, our AOV has gone from 60 to 100. >> That's incredible >> because most people are buying like doing the bundles and buying at least four or six products. Wow. Because um our shipping rates are so high here and packaging is so expensive. I understand that our product alone if you buy one product is expensive but I try to made it like make it so that when you buy like buy a good amount it's >> better priced. >> Yeah, that's really smart because like bundles help with the AOVs which you just did and going from 60 to 100 that opens up margin for being able to spend more on ads. >> Your ro is now higher because of this. >> Exactly. >> Exactly.

Um, and it opens up the window to scale because if you get a lot more buyers for, you know, buying more product, like you can increase spend dramatically and scale a lot further. >> Um, so I wouldn't be surprised like, you know, 100k months aren't too far out. >> That's the next goal. >> Yeah, that's awesome. Okay, cool. And so like, you know, with everything that you've done so far, like what are like some of the biggest takeaways you've had uh for like other people who are, you know, maybe wanting to start their business or start getting it ramped up? um and are stuck like what were like some of those big turning points you realized? >> Um well I think that understanding that you can work you know 18our days for six weeks and then in one day it all changes.

Do >> you know what I mean? So like you never know when that one day is going to be. And I think you have to be so obsessed with what you're doing because like at first the the math doesn't math. You you have to put out more than you get in. You know what I mean? Like there's there's many times where uh you know I I couldn't pay myself and I or you know I'd obviously pay myself less and sometimes I couldn't even pay myself and I'm working like 18our days and outrageous and I'm like is this like what am I doing? like is this like you know like you you start questioning is this like is this going to work?

Am I crazy? You know and then but is the sooner you can recalibrate yourself and get back to the purpose of the why you're doing it then you know and understand that it all changes all that work. It's like it you know you do all that work and then it's just in one it second all change. I think that's such a valuable takeaway because like and it really separates the winners from like the people who don't make it through.

It's like how many days, how many nights, how long can you go, >> you know, until you have that breakthrough. >> Literally, this is a marathon. >> And so many people quit before that point. Um, you know, it's very rare for like people to be willing to stick it out for a long time to eventually reach those moments. >> There's so many like, you know, references for stuff like this, but it's essentially a flywheel. Like if you keep putting in the work day after day, you're making the changes and you believe in what you're changing and what you're doing, >> eventually it's going to catch and it >> 100%.

That's where you got to be a little bit delusional. >> Yes. Absolutely. So you went through all that and then boom, it starts accelerating like crazy and now it's just a scaling game of how much can you spend and how much inventory can you push out and >> Exactly. And it's just all tweaking websites, getting the creatives right, and then just pushing the gas. And come like Black Friday, were you were live uh the previous uh in 2024 in that last quarter? >> Yeah.

But not really. Um I wouldn't say >> it was early days. >> Yeah. >> So you haven't really got the experience the full Q4 of ecom. >> Yeah. Cuz I wasn't running any ads. >> Yeah. So that's when the big craze comes. So like we're about to enter that moment. We're in summer right now, but the holidays and Black Friday and all these, you know, um seasonality stuff is coming up. And that's like when e-commerce brands can make all their revenue in a matter of like two months compared to what they did the whole year. >> Yeah.

Which is wild to think about. And I've been like uh on the meeting the other day. I kind of caught um a snippet of you talking about that and it got me thinking about it and I'm super excited. Yeah, that's like the one chance that e-commerce business owners can essentially buy as many customers as possible, especially if you have a product that's like, you know, people need to if if it's like a consumable or it can be uh fully used and they need to buy another one. >> Exactly. >> Um that is like LTVs and returning customer rate.

You want to acquire as many new users because acquisition costs are extremely low during that time period. Everybody's buying for gifts for the holidays or themselves or doing shopping. It's like a very crazy moment. So, >> you know, some people will keep their spend the same and be like, I got a really great rorowaz that month and their sales only jump like 10 or 20k. But, you know, the savvy ones will end up spending as much money as possible during those two months because if you acquire, you know, 10,000 new customers and you have 50%, you know, returning customer rate.

Well, going into the new year, you effective effectively have, you know, you got 10,000, you got 5,000 new people who are going to be buying from you every month. And so, you go from sitting at 100 to now sitting at a 300k average every month thereafter. >> Yeah. And that's something that we're definitely really proud of is a lot of customers do come back and they love it and they say they'll never live without it. So >> that's awesome.

So where can people uh go check out your site? What's the >> ko hi.ca coochie.ca. >> Awesome. And uh who would you recommend the mentorship to? >> Oh my everybody. Yeah. Can't say enough good things about it. Truly >> love it. Awesome for you guys. >> Yeah. We'll have to do a recap video whenever we hit like 100k then 250. >> Definitely >> per month. >> Definitely.