Get 3-5X ROAS with TikTok Ads on Shopify (Step-By-Step) transcript

Tik Tok is taking off and so many e-commerce brands are making a ton of money with Tik Tok ads so if you have a shopy store and are looking to run Tik Tok ads I'm going to show you everything you need to know in this video from setting up your ads step by step how to create your ad account and how to connect everything with Shopify so you can seamlessly get your ads up and running so that way you can start generating a consistent 3 to 5x return and AD Spin and even making 10 20 30 $40,000 or more with Tik Tok ads so let's go ahead and get into the video so the first step is if you have a shopy store you're going to want to go ahead and Search up Tik Tok as an app and when you do that on the Shopify App Store you'll find this app that says Tik Tok and it should look something very similar to this and what you're going to do is you're going to install this app onto your shopy store so that way we can connect your products this will eventually be able to help you with connecting your shop and getting your Tik Tok ads live so once you've installed it go ahead and open up this app you'll then be able to see Tik Tok installed and you'll be able to start connecting your Tik Tok marketing efforts so in order to do this you can go to settings and you want to make sure that you've already connected your ad account and if you haven't already creating a Tik Tok ad account and you want to redeem up to $1,500 in Tik Tok ad credits then I highly recommend going to the ad challenges.com and you can claim your $1,500 in Tik Tok ad credits by hitting create your account and it's going to take you to a page that looks like this and you can get up to $1,500 to spend on Tik Tok ads and Tik Tok is going to match every dollar you spend and give that back so to do that you'll just go ahead and scroll down you're going to enter in your email and then you're going to hit continue and once you're done completing that form you'll be directed to a page that looks something like this we'll then be able to connect your ad account ID just by hitting connect and then we'll confirm that we have the right ad account ID and then your ads manager is officially connected to your shopy store so that way you can start running ads the next few things you want to make sure on data sharing set your customer data sharing to maximum this is going to help your pixel tracking so that way we can track back people to your Tik Tok ads and confirm whether not you actually got a purchase from Tik Tok then an inapp checkout we have it turned on because we're going to be utilizing Tik Tok shop as well and then on our shop management you can go ahead and sync up your Tik Tok shop so that way you can have all of your products imported over and you can start posting on Tik Tok shop and not only that we could eventually run Tik Tok shop ads so once this Show's ready on both of these you can go back to your Tik Tok ad account and we can create our first campaign so we'll go ahead and hit create and there's two options that really make the most sense for shop V stores you're the running traffic to your website to get somebody to make a purchase this is where they visit your website directly they can check out your products and then complete payment on your shop store the other option is product sales this is where people check out through Tik Tok shop and all of that data will still show up within Shopify so that way you can track your overall sales volume both options are really great to test you should definitely compare both of them to see which one performs better and I'm going to go ahead and set up the Tik Tok shop example and we're going to name this interest testing campaign and this is the exact strategy that I've been using with so many different clients that are getting three five 10x return and AD Spin and being able to make an extra 50 to $250,000 per month running Tik Tok ads it's absolutely insane to think about how much you can scale with Tik Tok then we're going to name our ad group Broad and we're going to choose video shopping ads and then as long as you completed the steps through the Shopify App Store on Tik Tok Channel and connected your Shopify and Tik Tok shop you'll then see your store here we can then scroll down we'll choose our location our age ranges we're going to leas some of this targeting open because this is just going to be a simple broad audience so that way we can allow the Tik Tok algorithm to optimize for us we're going to set the budget to $10 daily and then we have a few options we can go for gross revenue which is maximizing the overall highest possible return Nats spin so that way we're profitable and can scale the other option is maximizing the number of purchases I only recommend maximizing the number of purchases if you sell one product and one product only if you have one product on your store purchases makes the most sense because you want to get as many purchases as possible possible for the lowest cost now if you have multiple different products at different average order values you know you're selling different types of clothing and there's different pricing for all of them you want to go for gross revenue so that way you can maximize the overall return across all of your products so we're going to go ahead and select gross revenue and then we're going to hit continue and when Tik Tok adds specifically on shopy it's best performing whenever you can at least have five to seven creatives so what we're going to do is we're going to hit add products we're going to choose these from our Tik Tok shop we're going to go ahead and add these in and so now all of our products have been added in then we can then choose our Tik Tok videos and if you've already been posting on Tik Tok your videos will show up here if not you can go ahead and hit upload and manually upload all of your videos for now we already have some Tik Tok videos on our Tik Tok account so we're going to leverage some of these videos already have seven videos loaded up in here I'm going to go ahead and choose the first one and as you can see you can preview the landing page to see what it looks like and people can make a purchase directly through here so we'll go ahead and name this and now that we have our first ad completely finished we can go ahead and duplicate this and go on to our next ad we'll hit update choose Tik Tok post and then we'll duplicate it again and so there's multiple different variations here we have a spa day which is more General and Broad for all of our products we have the Tik Tok Trend which is just following a trend on Tik Tok now for this variation it's more of an educational based and it's only for one specific product and that is the dog ear wipes so I'm going to go ahead and remove some of these products so that way we only focus on the ACT product that's being mentioned here so we're talking about ear wipes for dogs so we're only going to show the ear wipes for the product that they can purchase here because that's what makes the most sense for being able to get the cells so then I'm just going to name this dog ear wipes so that way we know specifically and then this one is does your dog's breath stink so this is a problem/solution based video so I'm going to name this problem/solution so that way we know and it's really important to have multiple different creative variations you want to have the features and benefits based video the generalized video the T T talk Trend video you know an educational based video a problem solution based video because this appeals to multiple different audiences and we can really see which one's going to get the best conversions so that way we can start to scale it up in the part two of this now since this one is about the dog Dental wipes we'll select that specific one this is another problem/solution based video and this is for Paul bomb and we'll just continue reiterating this process and then we have an emotional based creative which is calling out something that people might be afraid of concerned anything that really drives an emotion so this is talking about a story of where you know a dog had passed away because of poor hygiene so this is something that you know we can tie into that worry and Fear Factor that helps end up driving a lot of conversions because people don't want their dogs to die they want to make sure they take care of them they have good dental hygiene a lot of people don't think about these types of things when they have their pets you know it's very normal for people to brush their teeth every day but a lot of times people forget that they need to do similar things for their pets to help them have longevity so this is another variation that will appeal to a specific a audience and then we have our final ad variation which is a relatable based video and this is where you relate to somebody on you know a more personal level where they might be more familiar with either a movie or something that is very normal in everybody's daily life that people can relate to these videos are really good because they're highly engaging people feel very friendly with them and connect with these videos on a more personal level which can help Drive Great conversions so now we have our seven add variations and what I'm going to do is I'm going to also add in three more variations on top of this except the only difference is I'm not going to use the text that we already have posted on Tik Tok to see if we can come up with better ad copy than what we're already using from our post so I'll simply duplicate this another time and then I'm just going to upload a custom video so now I just go to update and then I hit upload and then once I drag and drop my video in I can simply upload the video and now I can choose only show as an ad and then I can write in custom Tik Tok text for this video and I can put in a special offer get 50% off and then I can just reiterate this by making two more videos in writing and custom ad copy so that way we can test to see if the Tik Tok videos we already posted perform better than the ones that we add in custom ad copy text so once we're done we have all of our ads here and we can go ahead and hit publish all right so now our ads are officially in review we've gone ahead and connected the Tik Tok shop sales channel so that way we can get everything synced with Shopify and Tik Tok we went to the ad challenges where you can not only enter in to win100 50,000 which there's only 22 days left it expires on September 30th if you want to enter into this challenge make sure every Tik Tok video that you film make sure to tag me in that video to enter to win and be sure to submit all of your videos here there's no limit to the number of entries that you can uh submit and finally if you haven't already make sure to claim that ad credit so that way you can get up to $1,500 in spend so now that our ads are in review it should take anywhere between an hour to 24 hours for Tik Tok to go in and approve them and then essentially what we can do next is we can go ahead and hit copy and this is where we're going to create an additional audience on top of our broad because we want to be more specific with our audience now so we have one audience that's going to be for the algorithm to let them figure it out the other one is we're going to guide it in the right direction based off of our product so if we're selling a pet product we want to make sure to choose interests that are related to that so we're going to do pets and with Tik Tok it's a little bit different than Facebook you don't have to just do one interest at a time this is what we call a interest stack because Tik Tok is still always iterating and improving on their ad platform we want to make sure to have multiple videos and multiple interest being selected here so I've gone ahead and selected a few different interests and I'm just going to scroll back up here and name this pet interest and we're going to set the daily budget to $10 daily and then we're going to hit next and as you can see all of our ads have already been duplicated over into this campaign and so all we got to do is just simply hit submit and we can start getting our ads live and tracking to see how many cells we're going to getting you're going to want to allow this to run at least 4 to 7 days at minimum to see if you get a purchase and then as purchases start to come through you're going to want to upload new creatives every single week so that way you can constantly stay on top of finding new assets that are going to perform so that way you can eventually scale them up so I have gone ahead and hit submit and now we have our second audience into testing and eventually we'll build out retargeting get lookalike audiences set up we could start scaling as we get more and more sales coming through and as we spend money Tik Tok is giving us a dollar return all the way up to 1,500 bucks to use an additional ad spin which is absolutely amazing and if you submit your videos into the ad challenges and you're a winner well you can spend that money on whatever you'd like so there we go we have our interest campaign into testing and now we have a couple of audiences that we can see what works and find out which creative is going to get the best results so be sure to connect the shopy sales channel app redeem the $1,500 and Tik Tok ad credits and go through and set up your campaigns just like we did in this video so that way you can start generating some results and if you're looking for that one-on-one personal guidance where we not only show you how to set up your Tik Tok ads but how to structure your video creatives that convert your Facebook ads how to optimize your shopy stores so you can get a very high conversion rate then definitely make sure to book a call with myself and team below so that way we can speak with you to see if you qualify for the one-on-one ads Mastery mentorship where we take Brands to 100 200 300K months with their shop five stores and once again it's your favorite digital marketer here Chase Chapel cheers and bye all