NEW Ai Agent Automates UGC Creators with One Prompt transcript

I've tested hundreds of AI tools, and this one is one of the most insane powerful AI tools that we've used. And today, I'm going to show you how to automate your UGC using Manas AI. I'm going to show you step-by-step how to test it, set it all up, but more importantly, how you can use it to turn UGC creators into cold hard cash in your bank account and for your business. And I'm Chase Chappell, founder of three companies, exited one, and many refer to me as the internet CMO.

But today, I'm your AI expert. So let's go ahead and get into it. And for all of you who do not know what Manas is, Meta recently acquired this company and has directly integrated it into the business manager, so that way you can access this tool. And I've gone ahead and linked below where you can get 500 free credits. And what Manas allows you to do is you can set up automations for creator outreach. You can analyze your ad account data.

You can ask it which creatives are fatiguing before they actually fatigue, so that way you know when to launch new creatives. And there's so many other use cases that we can use Manas for. But the one that I'm finding most powerful is automating the outreach. So that way we can get as many creative assets as possible to be able to increase our return on ad spend, get more conversions, and have a plethora of videos to pick from, so that way we never run short on creative testing.

All right. So to do this, the first step we're going to do is going to our Meta Business Manager under our ad account, and we're going to select the all tools section, and we're going to find Manas AI. You should be able to see this option right here. You're going to select it, and it's going to open up Manas. Now once again, if you want the 500 free credits, I've gone ahead and linked that below this video, so that way you can access it.

Once you're inside of Manas and you're signed up, you'll see a dashboard that looks something like this. And one of the first steps that we need to take is by syncing up all of our data, so that way Manas has everything it needs to be able to work. The first step is connecting your Meta Ads Manager. You'll simply click on this and toggle it on, so that way it can access your ad account. The second step we're going to take is integrating the Instagram Creator Marketplace.

What's great about this is we can then access all of the creators that are now on Instagram. And if you haven't heard already, recently Meta just released a way for creators to now tag products as affiliates on Instagram. So this strategy is even more powerful now that creators are literally able to tag our products and earn a commission. So what you're going to do is hit connect. And once that's connected, now we can set up the outreach to find Instagram creators for our brand.

So what we're going to do is we're going to ask Manas find 100 creators that are getting at least 10K plus view volume per post and are in our niche and build a sheet file with their email [music] and Instagram contact info and all of their performance metrics. We're then going to send this, and Manas is going to start searching the creator marketplace, finding creators, and reaching out to them. And so it has a few questions for us, what niche are we in?

So we're selling a pet product, so we're going to mention pet products. And then any additional filters, we're not going to worry so much about followers because this day and age, followers don't really mean too much. What really matters is the view volume and just that the creator actually knows how to make content, and that's a great filter to go by. And then specific language, we're going to say English. And then any content, [music] we're going to say reels, stories, and static post.

Those are all fine. And so now what Manas is doing is it is going through the Instagram Creator Marketplace and finding all of the creators that we can start to do automated outreach for. So we're going to let Manas go ahead and do some research and find all of these creators for us. And then you'll just select your ad account and have it go through the actual ads. And now Manas is actively looking for creators. All right.

So while Manas is searching and actively finding creators, we're going to go ahead and set up Tribe, which we'll need in a later step whenever we start automating the invites, so that way we can get creators to join our private community, and we can then request paid collab access to their page and be able to start using their videos in ads. And this is also where we're going to set up our affiliate and commission program.

So to do that, you'll use the link that I've gone ahead and placed below this video. Once you've signed up to Tribe, you'll see something like this. This is where you're going to connect your store. You can connect it to Shopify or your non-Shopify store. You'll connect your Meta Ads Manager, so that way you can track everything and have these things integrated. The next step that we'll do is we're going to go to the creators, and we're going to set up a program.

And this is where we create a program. This will be our affiliate program. And we can set up a custom commission tier for however we like, whether it's a flat order where we pay per post or we pay a percentage of GMB sales, which means anytime somebody generates $8,000 in sales, they get a percentage of that. Or anytime somebody generates $8,000 in sales from our ads, we can also give them a percentage of that if we prefer that angle.

We would then set this up, and we're going to request both videos and statics. We'll then select next, and we can add in our creator brief here. This is where we would drop our brief explaining what sort of videos we want. For now, I'm going to leave this open-ended because later come back and then give them a brief based off of the videos that perform best once we see what's working. And then we would select our products, and then we would create our program.

Now that we have our affiliate program, we have our link that we can use for the automated invite, so let's go check in on Manas and see if it found our creators. All right. So Manas is telling us they have found 118 qualified creators with over 10K reach per post, and they're building the final polished Excel spreadsheet [music] now. This is great because now, literally in a matter of minutes, we got 118 creators we can automate this invite to.

And you can even ask Manas to send this to thousands of people, so that way you get thousands of invites going out daily. And this will allow us to then have our links going out, and we can then measure our sample request rate, which is very important because for every thousand invites we send out to creators, maybe only 5% are going to accept. So we need to send lots of invites to constantly get people into our affiliate program, so that way we can have a constant flow of videos going into our ads manager.

All right. So here we go. We have our list now, and we can open this up and look at the file. It gave us their Instagram names, so we can reach out to them directly via DMs to notify them that we want to work with them. We have the Instagram URL, so that way we can automate this and make it easier. And then we have some of their contact information filled in, so that way we can also hit them as a double touchpoint via email.

And so once we have all this, we can also see some of the data, their followers, their interaction rate, what their most recent posts are, and what's working for them. And we even have their creator IDs that we can use for requesting paid collab access. So once we have that document, what we'll do is we'll go ahead and ask Manas to write an email to get these creators to join our affiliate program, and we want them to onboard via Tribe, and we're going to put our link in here.

We are offering 10% commission on GMB sales and want videos or [music] images from them, so they join our private community to earn sales. And then we're going to have Manas write that email for us, and then we're going to have Manas automate that for us. And now Manas is giving us a full template for how we can reach out to them via email, and it has the entire message in here, the percentage of the commission that they'll receive, the affiliate link that we're going to send all of these creators into Tribe on.

And here's what it said. I absolutely love the content you've been sharing on your page. Your pet's personality really shines through, and your audience clearly loves it. And keep in mind, Manas found all these creators that have pets. And I'm reaching out because we're putting together an exclusive private community of top-tier pet creators, and we love for you to be a part of it. We're looking for authentic creators to share videos or images of our products, and in return, we want to help you monetize your influence.

As a member of our affiliate program, you'll earn a 10% commission of on all GMB sales generated through your content. It's a straightforward way to earn while sharing products your audience will generally love. Plus, you'll get access to our private community where you can connect with other creators and get the inside scoop on upcoming launches. This is also where we're going to share feedback on what ads are performing, so that way they can learn and improve on their own, getting us a much better ROAS.

If this sounds like you're a good fit, join the affiliate program here. Now we're going to have Manas create a couple of different variations of this because we want to increase our sample request rate, which is people who reach out to us on Tribe. Under samples, we can then ship them the product, so that way they can receive it here. This is a very important step, that way we have a system to be able to send them products.

And then what we're going to do is have it draft a shorter version for Instagram DMs. And so we'll ask it to write that version, so that way we can do [music] the outreach there as well. And so now it's given us our outreach message for Instagram. Love your content. Your pet's personality is everything. We're building a private community of pet creators and would love to have you. Share videos or photos of our products and earn 10% commission every sale you drive.

Now, the main thing is whenever we're sending these messages, we also want to include some key KPIs. Like, hey, we're a fast-growing brand doing hundreds of thousands of dollars in sales. Or creators are making upwards of $10,000 with our videos. Or a very strong commission rate. We want to lead with some of those key KPIs, so people get excited and they trust us even more. One angle is yes, we can go with the approach of saying we love their content.

But another angle is actually boosting our own selves by mentioning, hey, we're crushing it on Amazon or we're crushing it on Shopify. Or we've done this successfully on TikTok Shop and have thousands of creators making tens of thousands, hundreds of thousands of dollars, and we want you to join our affiliate program on Instagram now. To really get them hyped up and sell them through this, so that way they join and request a sample and start making videos for us.

And it's very important we do this at scale and get as many invites as possible going out. So then once you connect your email outreach and you automate the invites, you can then automate the DM outreach. And to be able to do that, you'll just simply log into your Instagram account via the browser, so you'll open up another tab, log in, and it will be able to then start sending these DMs from your account and automate the entire process.

Which is absolutely insane to think about. You don't have to do this yourself, which is 90% of the problems with creator outreach. It's a very tedious task. Manas automates all [music] of that, saving you hundreds of hours and allowing us to get thousands of creators at scale. We can even have it draft follow-up emails and automate this entire thing. Now, automate the outreach. And so we're going to ask Manas to start automating the outreach now that we have the templates.

And then, Manus is going to start sending it from our email, so we'll provide it our sender email, and we'll give it access to an API key on whichever email software we're on, whether it's Gmail, Outlook, SendGrid, whichever one works for you. You'll just set that up and go through that step, and then it'll automate the invites. So now, Manus has found creators, it's qualified creators, it gave us the list of creators, it wrote the emails for us and Instagram DMs, and now we can have Manus automate the invites to be able to outreach to them and automatically join our affiliate program.

And this can all be done in a matter of minutes. So we'll then ask Manus to automate this entire outreach for reaching out to all of these creators. And what's going to end up happening is, as creators start to accept and join our Tribe community, we'll then be able to have them submit videos. And the creators can then upload videos into Tribe, and as those videos come into here, we can then hit approve. And once we end up approving those creators, we can go to ads and then send all of those videos from Tribe that creators are submitting and we're approving automatically into our ads manager, which allows us to literally onboard hundreds of creator videos and images and have paid partner collaboration with every single creator.

So now, Manus has automated the entire process for us. We will have these sending out invites every single day, qualifying them, outreaching to them, and having them join Tribe, and then Tribe will automatically sync the partnership and migrate it over to Meta ads. That way, it's a full system, entirely integrated, and we don't have to touch a single thing. It's a one-time setup, and we just keep Manus running and everything is integrated.

Once we end up seeing what videos are performing, we can then educate those creators via Tribe, and there's so many other steps that we can take from there. And just to show you an example of what some of these creator videos look like once we start receiving them. Ones are for sure our best seller. They kind of give you that quiet luxury feel, and they really just go with everything. And then, these are the Lounders in Sea Blue.

They kind of give you that nautical feel, and I'm about to go on a boat, so I for sure brought these along. So this creator is literally making a video for sunglasses. Listen, we can't all be 6'5" and a movie star, but maybe we can try to get the Jacob Elordi look for the sunglasses. These are the sunglasses that allow you to get >> These are stellar videos, and once they actually perform in our ads manager and get a 5-7x ROAS, we can take this video and tell all of the creators to go remake this exact style because it's converting, and this creator was able to generate thousands of dollars in GMB from his commissions.

And if all of you want to be like him, go make this exact video because it's crushing it in our Meta ads. Then, all of the creators are even more incentivized, there's a proper feedback loop in place, and you can get tons of videos from different personalities, different angles, and be able to ramp up your creator volume and your sales volume significantly, allowing you to climb to upwards of hundreds, even thousands of active ads at scale.

This allows you to increase spend, conversion rates, and never have to worry about creative fatigue again. Now, AI is only as good as you prompt it, and if you want to see the AI tools that we're using inside of my business and how we prompt them and how we use them to make our clients more money, then you'll absolutely love this video I made right here covering all of the AI tools that we're using right now. I'll see you inside of the next episode.