How She Makes $40,000 Per Month transcript

how have you been good I've been doing really well um I had a record high month last month of 40 Grand that's amazing like it was really crazy like I'm like how in the world did I just do that like like what um and then I think before that was like a 30,000 month and like this month yeah so it's kind of crazy I love it yeah no that's a huge increase and like just for context for everybody like what is your background you know exper expence like where did you start where versus where you are now yeah so I run a social media agency in Portland um however what I came to you for was like my coaching program so I feel like I well this is what I've seen honestly like I was stuck at like the $33,000 per month Mark of making or helping like social media managers um turn into or just like get started with social management um and so I kind of realized I was like okay so I am at this like kind of like block way of like not knowing like my offers so I decided to kind of switch to an offer similar to yours and do like one-on-one coaching and then also kind of switched to who I was targeting which was a little more experienced and when I started seeing like the increase in my business was okay like let's talk to people who actually kind of like know what they're doing and then also having like that one-on-one element or slash group coaching element where it's not just someone just buying like a course or something so that's kind of yeah but everything social media social media agency working with businesses clients whatever and then also teaching like women how to get into social management I love that so essentially like they come in they learn how to manage social media Pages for businesses exactly yes that's awesome and like your content online's like been historically like looking at your video and images and how you create everything looks amazing right so how do you go about like filming content putting stuff together um so I actually script out all my content so every like Monday I would say I come up with like a list of ideas um since I've been doing the same marketing for the past like four years I kind of know what people want to see already but um a big way that I get clients too is like Tik Tok SEO and also like Instagram SEO so I like look up certain keywords that people are kind of searching up already like organically and then I just use those like keywords in my content and brings in clients and students organically um and yeah so I just like script out using keywords and then obviously like most commonly asked questions like that's kind of like my secret I think the biggest part of like building a brand though is um kind of finding like that sweet spot of like like educational but not like textbook slash like inspirational where people can like really relate to you on a personal level and like kind of like creating that narrative or that story of like who you are and why someone should follow you yes so that's like pillar content so essentially somebody can type in a keyword search up a specific question on Tik Tok or Instagram and then your videos are actually ranking there and they're discovering you exactly yeah no that's awesome and then like the format of those videos like you have your education based and then you have your inspiration which is like I went from X to making X here's how I could change your life exactly yeah and kind of like taking people on that journey and I blew up on Tik Tok first so I think I have like around 880,000 followers there and then Instagram was recently and I honestly I don't have the answer of what changed um I just kind of put more effort into aesthetic kind of content which is funny because like Tik Tok is like like and then Instagram has to be kind of more curated it does yeah very Aesthetics based you got to have like a certain vibe to it whereas Tik Tok it's like you can just film the video post it and then it takes off yeah it's weird so it's like almost like it's like really annoying because I'm like and now I have to like create two separate kind of strategies yeah Instagram's like aspirational Tik tok's more like Community Driven you know engaging with people actually filming videos in reply and a lot more people are commenting yeah I've noticed that too with like my clients I work on um and so you found us through social media as well I did yeah I had been following you for a long time and um I just was like this dude like knows what he's doing I'm like how can I learn like I'm like there's something I'm like not doing right or like I just want to like know how I could make more money to be honest and help more people too um I know you work primarily with like Shopify Brands so I was like but I feel like already doing what I'm doing so I wanted for ourselves and then we have this whole backend thing for like Legion businesses that we really don't like publicize but you know we're working with like you know so many big brands in the legion space that are doing 500 a million we have somebody doing $2.6 million a month in Legion space it's absolutely insane wow yeah so the strategies are very scalable and so right around that time like when we had gotten contact you were doing the agency model you were working with clients it was going well you're like hey you know start expanding into the coaching side because a lot of people want to know what I'm doing and how I can do it too right and so that's when you started to open up that line of business and what did what did the differences look like in those two with like my agency versus coaching so okay there is pros and cons with every business I'm learning the grass is not always greener so I'm just being so brutely honest right now so agency side right you're doing everything you're kind of at the client's becking call right you have to like nurture these people cuz one they're retainer clients so you have to like really like you know prove your Worth to them but you're also not only are you doing that but you're also doing everything like you're video editing posting at least from my in right yeah and um like coaching I was like there has to be like an easier easier way of doing this um and I had a course for like a very long time but no one was really buying it that like okay consistently making like 3,000 a month but that's not really enough to live on so I was like okay there has to be another way of like an offer that I could do so I just decided to teach people like what I'm doing rather than just doing everything right I did find some kind of like you know Kinks with that business as well it's like your time is now being taken just in a different form so and then you mentioned you're like oh you can just like more the more you know if you're available pricing yeah um but yeah I guess like what made me I mean I've always like sold a course but I wanted to like talk more of talk more with like the people buying my stuff and then also help them get better results and I truly believe that the way to do that is not just through a course it's like a coaching program totally yeah I mean there's like a lot of Lifestyle shifts and like the the standard road map for most people it's like you can go from making $8 an hour and then the next big like lifestyle shift where you see everything change is like 10K a month right so as an agency owner you can do 10 20 even up to 30k 40K solo but as you add every 10K on top of it like your time shrinks your doing everything you're dealing with all clients and so you're spending less time going to dinners or hanging out with friends and so you can add an additional 10 all the way up to about 40 and people start to cap out solo and you either pull back and you do maybe 20 and still have you know work life balance where you can hang out with family still go out do things but at that 40K Market it's either like okay do we scale the agency bring on more people or do we transition into you know tapering back a little bit on the agency but then introducing coaching which is a little bit more of a balance but still that's like exactly what I'm doing right and then at that point A lot of times people will be like okay I can either solely focus on coaching have both or just the agency and usually it's a little bit of a blend in people at like the so funny this is like literally exactly what I'm going through right now and I'm like asking myself I'm like what do I want and like I don't think I even know the answer right now because like I see like I like both of them and so I'm like I don't I don't know which one I want to lean more on but something that I've kind of realized is like I feel like I should go all in on one because the other one is taking my time so I'm still kind of juggling back and forth of what I want to do but where you really helped me was honestly just running ads and like getting more people um and I think running ads actually brought in me brought in more followers on my Instagram I don't know byproduct for sure yeah and yeah I mean like with ads like you want to introduce systems because if you're constantly making videos right and you're getting a lot of people coming in you know the next stage of that is let's just get something on autopilot that is just always producing for us right so like you're getting some crazy you're running DM funnels right so your cost per result is one of the lowest I've seen across a lot of people's campaigns dollar you know 50 for a DM and people were want to pay a lot more than that just to start a conversation with people so like ads are FR yeah and then from there like you launched you know and scaled up a little bit more on the ads and so more and more people started to come in and what did you start to go from monthly once you got introduced on ads you went from around like 102 to doing 30 and 40K well so half of that was 20K from agency so I went from like 3K to like 20K nice but I also didn't increase my ad spin by like really anything I just got more conversations with people more refined better at answering questions getting people introduced to the offer yeah and the biggest thing that kind of like changed my like funnel was just hopping on sales calls rather than just like trying to land them in the DMS um but I think you mentioned this you're like maybe just charge like a higher ticket like kind of price for what you're for that obviously sell like something small on a sales call 100% yeah take yeah totally agree yeah and how hard is it to scale so have there been breaking points yes I think I'm currently in one so I recently just kind of like put a halt on like how many students I have been like kind of enrolling um into my coaching because I was like oh wow this is like taking a lot of time so I'm kind of like refining my offer again but I think that's like something I'm learning it's like okay like new Milestone that's great but how can I like make it better and like more like refined so I think something I'm testing right now is a group coaching offer bringing in more students rather than just doing oneon-one so I don't have to like you know because many calls so like around the so if you're like as a solo you know somebody who's just operating everything right so like the 40K is usually like a pretty hard threshold to break through without simplifying and just streamlining everything and like usually from that stage the next big shift that a lot of people unlock is like okay 100K is like the next marker where you see I know I'm like how do I get there faster and at the 100K point you actually gain back pretty much like half of your time believe it or not you just have more people so when you go to the 100K it's usually okay we're making 40K it's great cash is amazing but then all of a sudden you have a lot of team members and then you're pretty much making what you used to at like the 10K Mark right but then all those people you know and then everything starts to really grow and you start to ramp up to that 100K because the capacity opens up a lot more opportunities show up you can do more deals you can you know speak with more people and at that point you're at 100 right and you have half your time back you're not spending as much time doing every little thing and everybody on the team is kind of carrying it up from there and then you know you go to the 100 to 200 then 200 to four then it just keeps going if you keep SK yeah which that's like the goal I'm trying to I'm trying to some people would just be happy with the 40 others are like let's do the 100 some I'll take 10K all day no that's like I think that's something I've been wrestling with recently it's like okay like I've achieved this but like now what and how do I keep how do I keep making this happen and something that I like about the agency model versus coaching I don't think you have this problem but coaching is not like reoccurring Revenue it's like okay I made at least from what I have and I'm trying to figure out kind of that thing right now but the agency is more like retainer based so I have I work with like 10 11 12 clients and then they just stay with me for years and then you know it's a great business model so that's kind of like what I'm refining right now is like how can I keep you know these coaching students in longer so that I can like increase like the lifetime value of like how much they're you know 100% yeah every agency hits that stage every coaching there's always balance points in figuring out when when to adjust things but to make your kind of jump from where you were and just a matter of two months is like pretty amazing right so yeah it like literally I went from like three to like 20 and then I guess like with the other 20 at 40 so I love it yeah and the ads are stable and you know you have the promotional content on the ads what do those creatives look like compared to the organic are you leveraging the organic videos are you creating different ad Styles yeah so it's kind of like a mixture of both if I see something that's performing well on social I kind of just take that and create similar verbiage um or like ad copy and then just make it more clear like call to action just prompting to DM that's honestly what I've seen like really work if you know your audience like and you grown and you have grown an audience like that's the secret is like just like taking that and making it on making it an ad and then you get actual people in your DMs hopefully qualified yeah so a big part of that is like if you've grown your organic following so much and like a lot of people are engaging getting educated like ads are a good way to stay top of mind staying in front of them presenting the offer giving them more education on like what exactly you do so that way you're giving basically the chance for people in you're following to make a decision and move forward so a lot of people like think I only need organic and I can grow all this it's like well no you can just add ads and spend just a few hundred bucks you know a week or true literally just be converting them yeah my odds spin was like 300 to $600 a month and then I was like you know obviously making what I was making yeah yeah no that's pretty crazy Roi and like in your position if somebody's just getting started and they're wanting to do the same thing you've gone through like what would you recommend um honestly just like start and then you'll figure it out along the way also I do think like investing in like a good Mentor could like I didn't really do that for like three and a half years um and I think I could have if I would have just invested in like learning I could have done things a lot faster uh just because someone's already been through it before um and then yeah I think just like the biggest roadblock I see with my like beginners is like people don't know where to start or like how to get their first client or whatnot and you know a lot of people will just let that like kind of fear stop them but what you have to actually do is just get creative with like okay I need to reach out to 20 businesses a day I need to you know go on upw work or I need to just start posting content it's like you just have to like literally just try and then you know you'll so essentially once you get the deal yeah as soon as you get the first deal and you start to understand okay I got the first one now like how do we just continuously bring more and more in exactly yeah and then when you find something that's worked you're like okay then there's my process and I'm just gonna Double Down Double Down double down on that and you're like based off like your Facebook ads now would you have launched those sooner knowing what you do now yes 100% yeah um and whether it's an a like trying to get agency clients or trying to get coaching clients like it would just make everything so much like faster my only thing I do think you need to be good at creating content or it's not going to work like you like I've done some ads with my clients and stuff and I'm like all right this is not good content it's not work the content creation is like the biggest skill set unlock once you get like creative figured out it's like so smooth from there like how do I format the video what do I say hi I'm so and so no don't no need to introduce what do you offer how can you help them educate free value like get the content out there don't oversaturated with too much text or Graphics just keep it raw simple and build on top of that over time yeah and people can figure out the organic game would you agree like it's so much easier to just like grow and then just add ads and everything else just Stacks yeah and then I was thinking because I'm like okay I'm posting all this content on um organic and and then I was super afraid to run ads but it's really just it's like essentially the same thing you're just paying to get in front of people rather than like you know organic would just be you're just posting and to you know either get leads or build a community you want to make sure both because all these things will rise at the same time and they each feed off one another and like what a lot of people don't realize like you might have 100K followers but not every 100K is going to see your video or post every time like it's a different portion you know different reach you might even be reaching new people or just be reaching a small portion of the followers but with ads if you have a big enough audience and you know like hey there's people that follow me that I know would be a great client of mine well you should just launch retargeting because it will get in front of those people eventually like you're going to show up if you're paying you're gonna get in front of the people yeah retargeting was huge for me I think that's the only one I'm running right now is retargeting um I'm kind of refining my ads because they've been running for like the same ones for a long time that's good that's it's working it's stable you don't have to touch it it's like all right it's a system it's going uhhuh um but yeah that yeah that's another Point like organic is is freaking exhausting especially like if I am doing content for clients on top of my own clients like I can only take on so much but ads you can just let it run and run in the background you can spend more if you want to and acquire more it's pay to play and so what are you focusing on right now what are what are the goals coming up um right now I'm kind of refining my offers with my coaching and deciding like how many students I want to work with what that looks like and refining my offer with that and then my agency side I'm trying to definitely grow that I have three team members so far working with me there but the only reason I was able to you know grow coaching is because I have my team memb so that was a whole thing had to learn expanding yeah exactly so I think I'm trying to build both businesses because I love them equally like the same and so in the next like I would I mean I'm reaching for like 50k months so another 10 and then maybe a hundred like so only a few more clients I know it's true yeah yeah then just scale keep doing it cap out Bring on more people just keep R and repeat really from there yeah and then also hiring someone to help me with my DM since I'm running DM campaigns yes lot of like answering a lot of people don't realize like with DM funnels like it's very heavy on like conversations and being active throughout the day like you know if you're getting hundreds of people trying to have a conversation with you you have to I mean that's a lot of people to go through yes it is and um I'm running like that same campaign for one of my Med Spot clients and she's in the DMS right constantly like engaging but she's getting new patience in there so I don't think it like it works for like literally every industry um retargeting slash DM but and are you doing any automations on the messaging or is it strictly just yeah human interaction conversation with them yeah I do like first three message Automation and then I see kind of where they're at and then I go in there and kind of like respond to the rest who's good fit who's not that makes sense yeah kind of like who's uh like Manny chat kind of thing yep Manny chat's great yeah people aren't using that that's like a easy quick lock you want to find automation systems that can basically repeat whatever you're already doing it just opens up more bandwidth like so many people forget to like Leverage these like AI tools now it's crazy like these these tools are literally recognizing a conversation and can reply according to like what You' normally say it's like the weirdest thing ever yeah it it really is but it saves a lot of time yeah where do you think that's all going you think you're going to start using more AI I do and then I get like the haters on my um um on my videos saying your job is gonna be replaced by Ai and I'm like not um but yeah no I think like utilizing AI or just like the like many chat that's seriously gonna change everything and it makes everything smoother and easier I do think people want a real person though when they're like oh yeah for sure yeah I mean like you know having authentic conversations all days to play for sure yep as things scale you know you want to automate some of the stuff that's like where people aren't qualified and then directing them to the right appropriate resources of free trainings to let them build up first board yeah I love it so next goal is 50 how long do you think it'll take I mean honestly the 40 came out of nowhere so I was like like what like I was like relooking back at like I was like this is crazy but then it made me just have like a mindset shift of like okay like it really is content running ads and you know just hustling and then help finding people to help you that are really great well do you say the biggest unlock from the mentorship with us has been um my belief in like running ads and that I could actually help um I also think I'm like convinced um it made me grow organically as well because I wasn't growing for literally years on Instagram my platform had always been Tik Tok yes so I started running retargeting ads I think my theory is they probably increased like engagement on my page or S made people more intrigued with my content and I just grew from like it was like 6,000 to like now I have like 22,000 wow that's a big jump yeah so I think that has been really helpful for my brain brand and then also that correlated to like sales and income too and then just like yeah figuring out how to run ads and not thinking that it's scary because a lot of people think it's like daunting and scary well people do them wrong too so I think your guidance helped as well yes totally I think a lot of people forget like you know they think they just need to run a follower campaign to grow followers it's not necessary you could focus on like what your goal is if it sells getting more clients and the byproduct is is you're getting more people to find out about you anyway so you're going to naturally grow so it's kind of a win-win situation yep exactly that's awesome all right so 50k in the next 30 days I want 50k in the next 30 days yes yes let's make it happen yeah and what's one takeaway that you think people should like apply now or like the biggest thing that you would say you know people should focus on [Music] H it could even be a recent thing that's working for you oh okay more okay um I would say post content um post your Instagram content Tik Tok content like every single day for like the next 30 days when you find out or look at the views and the engagement on the post and then take those and put them into ads and obviously I would refine like the call to action and have it be very very clear but I've seen that just like really help because you like if you post on social one it's free and then two it's like already you're testing it and then when you test it and you put it in the ads it's like okay this one is going to perform well um because it already did well on social I guarantee there would be plenty of lives changed if somebody just stuck with posting for 30 days straight launch just a few videos into ads they would be totally surprised at the outcomes that could happen I agree I love it awesome well that's super amazing thank you so much for uh hopping on the call and just being authentic and sharing all this of course thank you and then we'll have to do a check-in call once we scale up even more we'll see what we'll see what the learnings were between where you are now and then you know doubling it down the line I agree yeah awesome all right and where can everybody find you um Savannah case media on all platforms Instagram Tik Tok yeah