How To Go from $0 to $150K/m with Facebook & TikTok Ads transcript

in today's video I'm going to show you how you can go from0 to $150,000 per month with Facebook and Tik Tok ads on Shopify and this is a client case study that we took Kiara eyewear from this exact position and I'm going to show you all the strategies that we actually used with them to be able to scale to these numbers and more and one of the first things we have to look at is their Shopify store because when you're sending a lot of traffic to your Shopify you want to make sure you have a high conversion rate because traffic going to your site it's imperative that you maximize every click into a conversion so that way you can scale with ads and organic and one of the ways you do that is by a first step going through your site and optimizing it so I'm going to show you exactly what K iear did and how we were able to optimize their site to be able to get much better conversions so when we're looking at their website one of the first things you'll notice is their Banner at the top it's a buy one get one 50% off today this is where your free shipping offer goes or any other offer you have that is a special guarantee that people can take advantage of so in this case you can buy one get one free which is what we call a BOGO it's a different color so it stands out then we don't have a very large menu here it is very Consolidated because that helps us maintain information keeps it concise makes navigation easier and allows people to put the emphasis and focus on these sunglasses themselves and then we have a video with some of their products listed here so they can easily access them on mobile and desktop next up we have a Aesthetics based lifestyle image typically with these images you don't want anybody's eyes in the shot because it takes away from the product but specifically with sunglasses you have to put that emphasis there which is drawing the attention to their eyes and sunglasses which actually benefits them in this specific case next up we have the five-star reviews which is calling out 30,000 plus happy customers now you might be saying Chase I don't have 30,000 customers but that is okay because neither did Kiara eyewear when they started out with us then we have our headline which is luxury vintage whereare it's not covering up the product it's a very simple image and then we have our shop all button then we have our video here which is our explainer video it's actually showing how the product is beneficial how it doesn't break how it doesn't scratch and the benefits of the product itself as sunglasses and shows off some of the lifestyle based imagery I have actually linked that tool below this video to allow you to have a video like this on your website and I can assure you it definitely helps increase your conversion rate so you can get more cells as we scroll down here we have some more call outs which is our Timeless classic look which is Their audience specifically they're going for a classic famous look and we have our durable materials and then multiple size options multiple size options are imperative with clothing imperative with accessories anything that is a wearable you want to have sizing options called out and showcasing exactly the difference in size so that way people can visualize it understand it and make an immediate purchase decision when looking at it then we have our best sellers on your homepage you should always have best sellers listed first because anytime you get new customers to your website especially if you're just starting at zero and trying to go to 150k per month people don't know you they don't know what other people are purchasing so it's in your best interest to show the best sellers first because people are naturally going to resonate with that because it's already a bestseller so they're more likely to want to buy it as well and then we have our pricing which is at 148 which helps the average order value it makes it easier to scale with Facebook ads then we have our different sunglass Styles then we have some lifestyle-based imagery right below that best sellers low on stock and then we have some of our features and benefits which is handcrafted you know flexible spring hinges biodegradable all of these different things that people are interested in knowing about the quality of the product will it last is it just another pair of cheap sunglasses or is it truly made with authentic material you want to differentiate yourselves with your shop by stores so that way people can understand what's the difference between you and everyone else and then we have our Banner again then we have bundles which also help with aovs mix and match your own custom bundle this can help you increase your average order value lifetime value and get more sales and make your profit margins much better then we have our FAQs which is frequently asked questions you want to have FAQs that people tend to ask questions or want to know things about your product you can find Tik Tok comments you can look at your Instagram comments or even your chat comments if people are asking questions and include them here finally we have our reviews which actually showcases the product and the benefits and you can see from a customer's perspective what it's like now let's go to the product page the product page is one of the most important aspects of your shop by store if you're looking to increase your conversion rate because this is where most of the people are going to be buying so one of the first things on the product page we have our pricing our reviews our headline and then we have our color swatches color swatches are imperative for consumables or wearables you want to be able to Showcase a visual with a color swatch app rather than just saying whiskey or Emerald or Havana you want to make sure to actually have that color being shown so that way people can visualize it and see it beforehand then we have our simple sizing size guide is also a must need on a Shopify store if you have sizing you want to have a size guide a size chart a size comparison when we look at their images we're showcasing the differences in the product and what it looks like as a side-by-side shot what it looks like against the larger size versus the smaller another great size comparison and finally what it looks like on somebody's face with sunglasses you know so many people have different face sizes some people's head might be wider some people's head might be thinner and you want to make sure that people understand that so that way they can make a decision with buying sunglasses because not all sunglasses fit the same then we have our lifestyle based imagery so we have our main product shots our lifestyle image and then our colors are down here as people select them the add to cart is very pronounced and visual we have our buy with shopay because a lot of people save their credit card on shopy these are all things you want to do on your shopy site finally we have a little bit of an FAQ down down here but it's more or less some important factors that people might be asking so can I add prescription lenses that is a huge Market where people have ey problems and they need a prescription to be able to see and maybe they want a different style sunglass because their sunglass provider doesn't have cool Styles so they're looking for different sunglasses and can they fit with prescriptions yes they can so they say that so this is going to help their conversion rate then they mention the shipping and what the materials are that they use to ensure quality and we have our sizing and some icons and call outs like fast shipping people care about that nobody ever said that they wanted to receive the product slower that is not a thing people love fast shipping so they can receive product immediately then we have free returns and as you can see here we have some additional call outs this can also double as a Facebook ad and is a great you know product benefit breakdown then we have our reviews listed below and finally we have our sticky ad to cart with a special offer this is great because as people are scrolling they can be able to buy the product product if they make a decision after seeing some of the information finally we have our add to cart with a sticky slider I've linked below the tool that you can use for this specifically and they're actually offering an upsell you can actually add an additional item to your cart which is going to help your aovs here's an additional item to save 50% off more incentives not only that but we have our VIP boost which is a special Rewards program to increase lifetime value you can get a $25 store credit off your next purchase this gets people to come back which helps your returning customer customer rate so these are things that people care about and very quickly we went from $148 in our cart value to 222 opening up our profit margin allowing us to take the profit and scale with Facebook ads so once you've optimized your Shopify store as a step one the next step would be putting together your Facebook ad creatives to launch in Facebook ads so let's go ahead and check out their Facebook ad Library here we are on Kiara iar Facebook ads we went through the entire process of setting up optimizing scaling their Facebook ads with them and let's look at some of the ad breakdowns so we have a very simple ad copy Q iware is designed to stand out in both style and quality and then they have some of their benefits listed here look good feel great protect your eyes this is where you can call out your features your benefits your special offer your guarantees this is a simple scan and read for consumers to make a decision and click now let's check out the video [Music] 0 to 150k as like this do convert it's a slideshow based video showing off different styles because not everybody wants the same look gives them an idea of all the sunglasses they offer has the aesthetic based image to fit in line with their branding and then we just have a simple luxury Meats durability based ad why settle for the ordinary upgrade to Kiara very simple ad this can get you know 3 to 4X row as and then let's look at another vers version so same ad copy what's up guys my name is Jack and today I'm going to run you through all of the K eyewear Styles starting out with the lers these are what Kiara is known for they have that vintage luxury style along with all the amazing features that keep these sunglasses so high quality now if you're looking for a bit of a more refined we're not going to watch the full video but they're testing different variations in length so we have a shorter video which is just the quick styles for the impulsive buy and then we have the one for the educational based video that educates people on the sunglasses and what's different about them this is important because they showcase the different styles showcases why they need them what's the benefits how they're scratch and shatter resistant that's very important and then we have our call to action at the very end and the sunglasses that Define your style so we're going based on style we're going based off features we're going off benefits we're showcasing product review product demonstration this is a combination style ad I've actually break down in this video here all of the different ad formats you can actually Leverage to be able to get more conversions with your Facebook ads so let's continue down so we have videos and then we have our branded image assets so as you can see here featuring these sunglasses your new favorite look fits in line with their branding and actually matches their website so that's very important you don't want to be using all sorts of different colors if they don't line up with your brand these are all color variations that fit on their website brand and then we have our mix and match bundle which is a bundle based ad save up to 40% off you can bundle m multiple items together and have lots of different styles to wear out and we have another variation [Music] here very trendy showcasing the aesthetic fitting in with the brand highlighting the product very simple and easy to make video and then we have some more videos explaining the product and as you can see lots of different variations here we have the green screen based video we have the product review based video we have some more Aesthetics and feature based video and then some more images and combination style ads as you can see we get down to the features and benefits you want to have multiple different ad formats to scale of Facebook ads because it gives you more testing control allows you to find out what works and scales and gets you a much higher return in ad spin it makes it way profitable when you scale up so this is the step two to this strategy so first you've optimized your Shopify step two is you put your ad to creatives together and you've launched them and started scaling up you're around 20 30 40 50k months at this point what is some of those next steps you can do from here as you're scaling up on Facebook ads well Tik Tok ads are a great step three so when we're looking at Tik Tok ads here I am in the ad library on Tik Tok where they're launching some of their videos Tik Tok ads are a great way to scale up there's a huge audience on this platform right now and there's so many ways that you can leverage strategies on Tik Tok as you can see they're getting lots of likes a very high budget here so let's check out this video an absolutely amazing video it highlights the benefits scratch resistance the look The feel the song goes with the actual video itself these are things that you have to do with your Tik Tok ads to get high versions and they're able to push a high budget behind this because of the product sales this is going to their website their Tik Tok shop but that is an example of a Tik Tok ad video and you can launch this with three audiences at $20 daily you need at least seven Tik Tok ad creatives to make this work and it's a product demonstration based video once you have your Tik Tok ads going and you're leveraging results there and scaling up and you're doing 70 80k months a step four is leveraging a Tik Tok AI bot to send out Mass affiliate m messages to get creators on board this strategy is absolutely crushing it right now Tik Tok shop is blowing up and is one of the best ways to scale your store so as you can see here Q iware is posting videos of their own but now they're getting actual creators to make videos themselves so this one only got 1,600 but the more creators you get the better and the more saturation you can have on the platform well I have a pair of those and I haven't worn them once since I got these this is a la frame by iear and very simple video it's a Creator based but the good thing about about this is it might not have a lot of engagements but he's tagging the product but guess what happens whenever you have a hundred people doing it you're going to have a lot of breakouts and it's going to allow you to get a video to pop off go viral and you're going to see a lot of Tik Tok shop purchases let me show you what I mean by that as we scroll down here we'll see more creators are posting their actual product and as you can see somebody by the name of squid pactor Got 222,000 views he's a bigger name in the space 417,000 followers and let's go ahead and check out the video one of my favorite parts of social media is people send me free all the time this is my boy Parker's company you guys have probably seen it all over Instagram he makes those vintage really high quality sunglasses it's a company called Kiora so he sent me a couple new pairs because I let my boy them at AAL in Miami he lost absolutely crushing it so people love the product he got a big influencer to promote it on Tik Tok shop and once people see this video this individual here all of his fans that watch his videos well they're probably going to want to promote the product too so they're going to reach out to k i were and say hey I will make a video for you in exchange for a free product you'd only have to pay them and now they're tagging your product in Tik Tok shop and you can see upwards of 10 20 $30,000 in sales from one single video it's absolutely one of the craziest strategies and here we go so people are saying hey which model did you get you're definitely worth $100 so people know that it's a quality product and they're willing to buy it and then people say they need those hats because K iear has other products Beyond sunglasses they have hats and this is a per perfect ad all right so lots of people are resonating with this bought these so we know these sty of videos crush it and it can add a few hundred th000 in sales to your shopy and Tik Tok Shop store very quickly so you want to have multiple creators making videos for you and I've actually linked the tool below this video that you can leverage for the AI bot to be able to reach out to all these individuals so once you start seeing tons of videos about your brand you're going to start stacking up Tik Tok shop purchases and it's going to take off this is what allows you to go from 0 to 150k by following each of these steps in fact if you want to work with myself and team just like we did with K iear to be able to scale them up then definitely make sure to book on one-on-one call with myself below we will go through all of the strategies on how we can set up your Facebook ads Tik Tok ads get your shop approved to be able to start selling and what the Creator and influencer strategy looks like to be able to truly ramp up so that way you can go from 0 to 50 50 to 100 100 to 150 $150 to $300,000 plus per month and more and once again again it's your favorite digital marketer here Chase Chapel cheers and by all