The NEWEST TIKTOK Ad Updates in 2024 transcript

I was just recently invited to Tik tok's headquarters out in New York to speak about what is working with Tik Tok ads and while I was there I was also able to learn some of the latest strategies that are working for Tik Tok shop Affiliates and so much more that you're definitely going to want to know and I'm going to be breaking down everything you need to know in this video so be sure to stay to the very [Music] end we just landed in New York Ryan head of accounts team first time in New York how's it going I'm like a kid in the candy shop right now I can't believe the building yeah it's nice we're uh going to Tik Tok to H Shaquille tomorrow speaking on a panel meeting a lot of people a lot of you who follow the channel we're going to have a big thing that's coming out very soon stay tuned [Music] we're in New York it's 8:40 we're about to be at the Tik Tok headquarters we're 20 minutes out we're going to be speaking on the panel today we're going to be networking with other top Partners getting a lot of good ad creative content covering it's loud in New York we're going to get a lot of content today [Music] anyone else want to go chase I know you my name is Chas Chapel we have three companies one is an agency where we manage Facebook and Tik Tok ads then we have training curriculums where we help Ecom stores leg gen lots of different brands over a thousand clients in those curriculums we do YouTube Tik Tok content and then I have a Shopify app and my fun fact is I don't have one but uh Ryan does put me on the spot here uh it's first time in New York um I always my first child having a daughter so there you go we have Jordan here when did you join the mentorship uh probably late 2022 um I think last year we were averaging like 5.3 over the whole year so before we met you we were doing a lot of organic Tik Tok and so I think that that helped us and then the things that you taught us with you know setting up ad ad campaigns and um structuring the ways and just being able to like go back and forth with you and just you know pick your brain about things and get a second opinion was really really helpful their team is insanely good at creating Tik Tok ad creative specifically they understand the formats the visuals how to structure the videos that is like the biggest thing in this space is knowing how to do a really good visual video and they gotten the organic side down crushing it getting hundreds of thousands of followers what are you all up to now uh we're just under 600,000 and then across all of our socials by repurposing those Tik toks we're just under 1 .1 million yeah so that's insane so they understood the organic side and then they leveraged that in the Tik Tok ad creative side figured out the call to actions knew how to communicate with people and they're selling custom Gaming controllers and designs and people were eating it up all day long on Tik Tok ads so if you're not doing it you should definitely look into Tik Tok ads and check it out because we're at the event right now learning a lot of good stuff we5 revs [Music] what kind of the main strands that you have seen like happening over the last like seven years I mean more than seven years right everything's going towards creative everything's content focused personalities are winning you know being able to actually know how to film content but actually tell a story in a way that's going to convert most people are you know using the standard image ads which convert on Facebook that's nice but with the video based content if you're able to have a Tik Tok first strategy get content out online organically people are getting 20 30 can cells off of a video if it goes Super viral like people were religious about Amazon but I'm I'm making a prediction that Tik Tok shop is going to become the next Amazon oh wow no I think so is being like controversial helpful with your content that's a good question that's a really good question so controversial content is the easiest way to go extremely viral because you're dividing audiences you know we have the Andrew Tates and all those types of creators that are very controversial half the people agree half the people don't that will get you eyeballs all day long that'll get you sales all day long we had a client that was bad Society Club they did a $30,000 sales day off of one Tik Tok video and it was like I dress I'm in my 40s but I dress like I'm in my 20s when I'm going out and all the older people are like I would never dress like that right and then all the younger people are like yes when I'm 40 I want to dress like that again like I'm still 20 anybody can go viral and see no Sals happens all the time saying 99% of people are like I went viral and no sales happen one is when you're going viral In the Heat of the Moment you got to go to the comment section and immediately reply to people about what they're asking about if they're saying what are the ingredients in the product here's the ingredients if somebody says what size is that shirt or do you offer X size yes we offer sizes from here to here you can find it on our site it's redirecting them because people say where can I buy this people go viral and they forget to reply it's crazy people miss this opportunity you got to link your actual website and then in the video you need to direct people with a call to action to it so when you go viral you have to have those pieces otherwise nobody's going to do it why would they leave Tik Tok oh yeah save I might buy this or look it up later but if you want Heat of the Moment action when they open up that comment section which everybody does on Tik Tok you want your links to be there you want people to see what you're responding to so that way all of your objections you'll get in the comment section and as long as you answer that in detailed form with the link people are going to have no objection to buy if you answer every question that people have people are going to be like okay yeah that makes sense I want that and they'll go by everybody thinks that Tik Tok is not for higher pricing and that specifically older people won't buy so we had a client that sells seat covers and this is for you know bluecar males that are working in oil fields you know they're doing bluecollar jobs on construction they have big lifted trucks and all these guys who are out working that are in their 30s to 50s are on Tik Tok scrolling just like anybody else and are buying $2300 seat covers and they did you know over $1.5 million in sales just by using that strategy oh wow and they're going viral and it's like showing a you know Ford truck a ram truck and just showing the product how easy it is to install and all these older dudes on Tik Tock are pulling out their credit card and shopping just like their wives and kids are answer some initial questions but then like ultimate like I was saying is kind of just open up start sharing thoughts do you ever use the creative center to see like what's popular to create content for all the time yeah that's a daily occurrence for us yeah we like it especially if people are sharing it a lot of people hide it I'd like them not to anybody who good at advertising knows to check uncheck that box to not uh not show everybody else their ad and since you're both agency owners too so you have that experience what's the biggest I mean outside of like the intending band cuz I mean that's that's probably the number one um like what do they what's their biggest pain point to like directly to you especially as like a top performers in our program um when you approach them and then kind of pitch advertising on Tik Tok we just let people know it's like golden opportunity right now if you want to get on and it doesn't get Bann then you're going to be way ahead of everybody else plus you can take advantage of the opportunities right now which are all the benefit of all the things people are doing on Tik Tok shop which is crushing it for people I mean it's a huge wave and a lot of people don't realize the opportunity until years later where all of us are talking about how well it was and then everyone's like oh I know I I should have done that so we're just giving them that you know the fomo you don't want to miss out on you don't want to miss it out so like I remember in 2015 2016 in Facebook it was like you know I wish we could go back to those days of what the costs were because anybody could launch an out and make a ton of money and all of us you know regret not spending more and so that's you know what we're telling people now because there will be a day when Tik Tok goes from you know 12 billion in ad dollar coming into being at 70 to 80 billion and the platform is going to be Uber competitive because everybody has it figured out on that for add a question about um benchmarks for return on Advertising spend um I'm sure I could Google it but just kind of curious to hear your thoughts about if our kinds expect to spend I don't know five grand like what do they kind of see back as like a good benchmark like okayy you got $225,000 in in business do guys thoughts about Benchmark we pretty much always look at it from a Time Horizon rather than a spin Benchmark it's like if you don't see a sell or a result within those first seven days like you got to fix your creative it almost comes back to that um like we know like just the amount of Advertiser accounts that we've like gone through looked at like if somebody's at a certain click through eight certain CPM and are getting a ton of people to the website and they're converting within the first week like it's going to be scalable whereas like a lot of people don't see results in that first week and they just let it run or they're like it didn't work and we go look and it's like one creative or it's like a video that's like half put together or it's taken from Facebook it's like that's interesting so like I mean I'm a metric product person so I have to ask about that so in terms of like what you're saying is like the priority of metrics that they deem important it's like clickr rate like and if they purchase something right like that if we look if we look at all of the advertiser accounts that are like producing a 5x you know people who are crushing with Tik Tok shop ads doing 150k half a million in sales like all of them have very similar metrics it's like they're above a 2% or their cpms are under $20 or their click the rates you know over a 3% um cost per click is under a dollar or $2 like somebody will be like oh my ads aren't working and then their cost per click is like five or seven bucks it's like I didn't even know it could go that high on Tik Tok like you shouldn't even be getting that on Facebook so you know it's a it's it's immediate indicator that the creative is not resonating that should be a short right there throw that on Tik Tok you got that that's some gen that's some viral content right there and then you can submit any shop by store get a free report but uh Dr Dr feed them do feed content feed them money so so much happened at this event and I wanted to recap some of the key points that I think are very impactful and are important for you to know Tik Tok is growing at lightning speed as you can see here we can see that Tik Tok just in the first few years their advertising spend has been growing at rocket ship growth beating out Facebook Snapchat YouTube and Twitter this is pretty incredible although you might not think Tik Tok has a lot of spend and a lot of you have not tested Tik Tok before lots of people are adopting it because the results are pretty incredible and people are seeing there's lots of opportunities and I look at this as back when I was running Facebook ads in 2016 when it was the Wild West anybody could throw up a Facebook ad and see incredible results and I specifically remember every single person I've spoken to that used to run Facebook ads back in that time frame we all agree on the same point that we all wish we spent more money when results were so easy to get I've never met somebody who wasn't running baseball GS at that time who didn't wish they had spent more because of the results and that's simply because Facebook ads have gotten so expensive and so competitive as you can see they're spending $70 billion on the platform every year advertisers are so there's definitely lots of competition but although Tik Tok is just growing right here you can see just in year over year in the last 3 years it's been insane increases and before you know it those opportunities will disappear in just a few years so now is the time to really leverage Tik Tok and be in that Golden Era of results and one of the key parts of the event was a Tik Tok shop this is a pretty creative and in way for you to get lots of sales and if you're not on Tik Tok shop you should definitely consider it in fact you can not only get organic sales just by having your Tik Tok shop linked because Tik Tok will organically push out your videos for you people can be scrolling in their feed and check out immediately without having to leave the app and I look at this as an app that's becoming the next Amazon they're offering incredible pricing they're giving advertisers and creators coupons and allowing users to adopt this method of purchasing and people are doing it and you can directly shop on Tik Tok because of this buying from videos you can buy from live streams you can buy by visiting a actual Tik Tok page and you can discover new brands daily and users of this Tik Tok platform absolutely love this feature and we're definitely seeing incredible sales growth because of it so anytime a client has a Tik Tok shop more likely than not they're adding in an extra distribution Channel just like they would on Amazon or Shopify it's just a third Channel somebody might have but the results could mean adding an extra 20 to 40K even 100K monthly to your business just by having this and Tik Tok shop ads are averaging incredible return announcement we're talking 3 5 10x return announcement in fact I've covered this in multiple videos just highlighting some of the case studies and results that people are seeing in Tik Tok live shopping this is where a Creator or yourself as a business owner can go live talk about the products you offer on your website and Tik Tok shop and people can directly buy while on that live stream this is a powerful tool and lots of people are getting sales by doing this not only that but creators can also promote your Tik Tok shop for you and they can earn commissions they can generate sales for your business they can go live and people can buy products from your store on their live streams there's so many avenues for different distribution channels just within Tik Tok shop itself so having a Tik Tok shop is absolutely incredible and this was a big highlight of the event they're seeing a big impact all from Tik Tok shop and then we have Tik Tok Affiliates this is where you can actually hire or give out your product to different creators on the Tik Tok platform and allow them to do all the promoting for you you no longer have to create the videos yourself you can actually have creators promoting your product they can link your product in your video and you give them a commission and you're going to earn the sales based off all the work they're doing and creators are making insane money we actually talked about somebody who's making $755,000 a month a Creator and that means that the business is probably making upwards of $200 to $300,000 a month just off that that Creator alone so if you think about that all it really takes is one strong Creator to really change your business forever and be able to generate imense sales for you and the best part is you can leverage some of those videos they create that get a lot of sales in your Tik Tok shop ads and then we have the Tik Tok Affiliates now this is something everybody was intrigued about from the event because although this is relatively new what we're actually seeing is a transition period used to you would see 50 to 100 maybe a th000 in sales at most from Tik Tok affiliate where they' post and people would have to find your website but now it's been simplified all the way down to where people can link the product they can post a video and you can get your product in the hands of hundreds of creators in a much shorter time frame and now what we're seeing is a flood of live streams a flood of content where creators are now quitting their job earning off of the Tik Tok affiliate platform making 10 to $100,000 a month as a Creator and businesses are exploding growth from this specifically it's one of the craziest things I've seen in all the years of advertising where you can just have a handful of craters or get a 100 of them and have an entire Army of people creating content for you and generating cells organically and you have a pipeline of creatives to then launch in your Tik Tok ads and it's a Perpetual flywheel that just keeps printing money day in and day out and some of the things with Tik Tok Affiliates as you can see when you see an affiliate post it will say eligible for commission this means that the Creator is actually working with the brand promoting the product and they're earning money off of every sale and then the business is making money off of that as well and if your commission structure is very nice and incentive then you're going to have lots of creators putting out content and you don't even have to keep up with their content schedule they're just going to be doing it on their own time and promoting your product and if they're getting sales they're going to keep pumping your product and it's going to get you a lot of rewards and because of this they're earning commissions creators are posting for you and you have a Tik Tok shop affiliate portal where you can see all of the insights all of the data see what's working from specific crators this is going to give you insights on how to improve your own content this is going to tell you who's getting the most sales is going to give you ways to actually leverage those videos in Tik Tok ads and there's so much opportunity here just with Tik Tok Affiliates alone and this was covered very thoroughly in the event and I highly recommend looking into this and creating an affiliate structure around your business because it's a channel and Avenue that could be a game changer for you and then one of the very cool tools that we covered was the Tik Tok Symphony all of us have heard of Chad gbt but Tik Tok now designed their own Chad gbt but specifically for Tik Tok advertisers and the reason this matters is because now with Tik Tok Symphony if you've ever wondered what a Tik Tok script looks like the AI Tik Tok Symphony tool will write it for you it'll actually give you the correct creative formats that convert you can even ask it which Tik Tok shop ads or which Tik Tok shop products are selling best and it'll give you an entire research analysis of the top performing products out there so you can even find products to promote if you don't know what's working just by asking Tik Tok Symphony and finding gaps in the market and then it'll give you creative inspiration actually breaking down the analysis of a Tik Tok ad video or an organic video that you can then model or leverage in your own content and it's going to give you all of the Data Insights around your ads Tik tok's really one of the first platforms to go very in depth with this because they're leveraging their own data to not only train this AI model but give advertisers a tool in their back pocket that's going to give them all the insights they need to grow I'll be covering this in more detail in a future video on Tik Tok Symphony specifically but these are the three things that are very important to apply with your Tik Tok ads your Tik Tok organic strategies and there's so much more we covered in the event but these three highlights alone could be the difference between you making an extra 1050 or even $100,000 a month with your business if you haven't ran Tik Tok shop ads or Tik Tok ads before then I highly recommend claiming this $1,500 Tik Tok ad credit where you can get $1 match for every dollar you spend up to $1,500 in ad spend which is an incredible way for you to get started with Tik Tok ads and it's a great offer and I highly recommend taking advantage of it if you haven't already and if you're interested in working one-on-one with myself and team where you can actually see the core strategies we applying to businesses on Tik Tok and helping you set up your Tik Tok shop your affiliate systems how to leverage influencer marketing and how to build all this out with you so that way you can generate more sales just like my client then definitely make sure to book a call with myself and team where we'll be happy to speak with you and show you the exact strategies we're using and how we can do this with you and once again it's your favorite digital marketer here Chase Chapel cheers and bye y'all