How I Make High Quality Roblox Thumbnails with AI transcript

how I make high-quality Roblox thumbnails with AI. In this video, basically what I'm going to do is I'm going to show you guys some top-performing thumbnails of some of the top-performing games, basically break down the principles behind why I think their thumbnails did well, and how you can apply those same principles to your own thumbnails. And then at the end of the video, I'm going to show you how I personally use AI to apply these principles and generate high-quality thumbnails.

So, without further ado, let's dive straight into it. Step one we want to study, research, and of course notice patterns. So, let's take a look at some top-performing thumbnails. We have Grow Garden 2 right here, right? What do we see here? This might be straightforward, but oftentimes we need to be reminded more than we need to be taught. So, we have two characters in the scene. Okay. The scene communicates the fantasy.

What's the fantasy? I'm growing a garden, huge fruit, okay? Emotions are clearly visible. This is something I see a lot of devs also overlook. We can see this bacon right here. He looks like he's got like a little menacing evil smile. He's stealing the grapes, right? This dude is sleeping. And more importantly, this is also often overlooked, is we have the unique mechanic teased. Now, you got to think about the marketing stage that Grow Garden is in.

If this were Grow Garden 1, the title would not say "steal at night". Like if we look at Grow Garden 1, right? Crow's offline. Now, since this is their second game, they needed to communicate that, "Hey, this is what makes this game different." So, they're teasing the unique mechanic by saying "steal at night". This is also something I found with Farmer Dairy. Let me show you guys really quick what Farmer Dairy's top-performing thumbnail was.

RIP to this game, but our top performing thumbnail for Farm That I was also something that teased a unique mechanic. You can see cure the survivors. Okay. So, that's something to think about is you can actually tease the unique mechanic or what makes your game unique directly with the text. And that's what Grow A Garden is doing here. That's what was our top performing thumbnail for Farm That I. No longer is it, but back in the day when it first came out it was.

All right, let's move on to the next one. Here we have hide from the villain. Emotions clearly visible, right? This character looks evil. It looks kind of tweaked out, right? Very readable, easy to see. We have the implied challenge. This is more so with the title. You guys can see how the title Actually, in this case, the thumbnail is giving context to the title. So, the title hide from the villain. Immediately, it's readable.

I understand this is the implied challenge to hide from the villain. And then we have the big scary villain right here, which kind of solidifies what the game is about. And I'm going to get into that towards the end of the video on what I think the most important thing is when it comes to packaging, thumbnails, and titling. So, thumbnail gives context to the title. You guys seeing a pattern already? We see clear, easy, readable faces.

We can see the emotions. Let's keep cracking. Okay. Black Market Missile Empire. This scene communicates the fantasy. I read this title, Missile Empire, and I see missiles coming from this plot, which every player knows what a plot is, right? Thanks to Grow A Garden Steel A Brain Rot. Every player has this sense of a player base. So, I can see missiles coming from the player base. I can see different countries here. I immediately know this game is probably about launching missiles and blowing other people up.

So, the scene is communicating the fantasy. What's the fantasy? It's a power fantasy of blowing other people up. Okay. Let's take a look at Paint and Seek. We have two characters in this scene. Scene communicates the fantasy, which is look at I kind of outplayed you, right? That's the fantasy of like sneaking around, outplaying the person, being smarter than the person. You can see this clear readable face. The acorn hair in the background is crying.

She's upset. Emotions clearly visible. Now, if this seems straightforward to you again, sometimes we need to be reminded more than we need to be taught. I'm going to show you a little bit more advanced techniques, how to get even better thumbnails towards the end. So, here we have a recent game Car Flipper. Scene communicates the fantasy, right? Immediately I know what this game is about. Car Flipper, right? Buy and sell cars.

Simple, readable. I know what to expect when I click that thumbnail. I know what the gameplay is going to be about. Core loop tease, right? Teasing what the gameplay is about. Buy, sell. Very readable, very understandable. Last one here. We have Clean the Library. This game fascinates me, dude. I actually have no idea why this game is blowing up. If you do, leave a comment below. This one is very fascinating to me. I played this game yesterday.

I've no idea why it's blowing up. We have the proven red guy from Rivals, right? You guys have seen this red guy. Rivals uses him. Instantly understandable. Simple. So, this is one character and he's doing an action, right? Very easy to understand. Now, what I want to show you guys is a tool that my friend Michael made. It's actually free right now. And this is hugely, hugely important because when you're making your thumbnails, the most common mistake I see is devs make a thumbnail that looks good on desktop but is very hard to see on mobile.

They'll make text that is basically impossible to read on mobile. So what you can do with qptr.io is you can sort by device. You can even see console which is sick. Shout out to Michael for making this. This is free by the way. And what you can do here is you can type in your game name right here. So I have hack a business. I can see what my thumbnail is actually going to look like in the Roblox home page on a simulated mobile device.

So this is what you want to do. You want to upload your thumbnail and just see how it's going to look on mobile, on desktop, and on console. You can even go by search. What's it going to look like on charts? You can even do icons. So highly recommend. This is not a paid sponsorship. This is a free tool. I just think it's dope and I wanted to shout it out cuz I personally use it all the time. Now, let's get into the types of thumbnails that you can try.

These are the most common ones. These are the ones that I try. When I try thumbnails, I always want to try entirely new concept, okay? What's a concept? I'm going to go over this right now. So a concept could be like before and after, right? You guys have seen this everywhere. Noob and pro, right? This implies this is a tycoon. We have noob. We have pro right here. Before and after. Very simple. You guys have probably seen those thumbnails everywhere.

First person. This doesn't only work for PvP games. First person can also work really well for any be a blank game where the player is becoming or assuming the role of someone or something in the core fantasy. So like be a nurse, be a firefighter, be a engineer. Those could be interesting to test with first person thumbnails. Here we have for one tap, we have a two character scene, okay? Again, easily readable face, very simple background, clear color contrast.

You can see how this yellow just pops from the background. And then another concept you could try is one character plus very clear action. We can see Rabbit here. They have the guy stealing. He's got the money bag right here. You can see the gem in the background. So one character plus action. I would try all of these if I were you guys. Think about how you can apply these to your game. So for Hacker Business for example, it's important to keep in mind that your play through rate or your QPTR cuz it still does say QPTR here is going to go down as you get more impressions.

So like Hacker Business for example, we started at I want to say like a 2.1 QPTR. This was before QPTR was deprecated and before it was replaced with just PTR. As you get more impressions, your Q PTR will always go down. Almost always. So you want to keep your creative fresh. Usually if I start to see it go down, I'm going to test a new thumbnail. I usually test I would say at least two or three thumbnails a week. All right?

I think a lot of devs don't test thumbnails enough. Now, as promised, the most important thing while this data is loading is you want the thumbnail to communicate what the player can expect to feel when playing. What the character can expect to feel when playing. So if we look at this thumbnail, what can the character what can the player expect to feel? Well, they can expect to feel a sense of power. This is a power progression game.

Right? I start off as a noob and then towards the end as a veteran player, I have a big scary base with lava surrounding it. So I can expect to feel a sense of power. That's the fantasy. Okay? Power / Tycoon. What can the player expect to feel by looking at this thumbnail? Well, they can expect to feel high intense action, PVP, dominating the other player with better aim, better skill. Okay? This game, intensity, right?

Anticipation, there's a countdown timer. Am I going to be able to get this thing in time? Right here, this is also more of a fantasy of being able to dominate or outplay someone in a PvP environment. You can see this guy has kind of like a little bit of a troll face. And this unsuspecting noob right here is getting sniped. So, very, very important is that the thumbnail communicates what the player can expect to feel when playing.

Now, few other bonus tips is simple background. Okay? One or two characters, sometimes three. But usually no more. It depends on what the thumbnail is. Okay? This is not always true. It really depends on what the game is. Like sometimes you'll see like if it's a zombie swarm game, for example, like let's see, survive zombie arena. If you look at this game, actually no, there is three characters in this thumbnail. But you see how these bright colors instantly readable emotion, action is portrayed.

You can see what the player will expect to feel after clicking this and playing the game. Shooting zombies, headshot, boom, cool laser gun, right? Simple background, one or two characters, high color contrast, okay? Facial expressions easily readable. If your boy can spell facial. Okay? This one's really important as well. If you do have a facial expression, you want it to be easily readable. All right. Now, let's see if this is loaded.

Okay. Let me show you guys something. So, for example, this is by far the best thumbnail, 60 million impressions. Okay? How did I come up with this concept? Well, for me, it's kind of hard to create a specific mental model for this cuz it's it's more of a creative process, but like usually what I'll do is I'll look at okay, so my game's about hacking. So, I'll go and creator exchange. I'll filter by all games and I want to go visits and I'll just type in like the keyword for the verb, right?

So, hack. But, you don't want to look at this cuz these are the icons. So, you want to look at okay, which game has the most visits? Grow a hacker business, right? 62 million visits. So, then what I'll do is go here grow a hacker business. And I'm just looking for common themes. Okay, we can see the anonymous mask. We have some like green hacker stuff. There's our games. Again, anonymous mask, some green hacker stuff.

So, I'm taking note of how this fantasy is portrayed and what's in the background, what objects are they using. And our game's about hacking a business. So, like for me, I really thought about what's the actual fantasy that's being explained in the title, hacking a business, okay? What's the most easily recognizable business in the world? It's the McDonald's business, right? The golden arches. So, that's why I chose McDonald's.

You can see this guy's tweaking out. Easy to see emotion. This guy looks like he's outsmarting him, right? He's hacking that business. I think this is actually a little bit busy. So, I'm actually testing another thumbnail where it's easier to read the emotion and the text is larger. This might flop, who knows. It really just comes down to testing. Am I an expert in thumbnail design? Absolutely not. Are there devs that are way better at thumbnail design than me? 100%.

But, the thing I want to make clear and as promised, is we're going to go over how to actually make these with AI. So, I'll give you guys an example of how I ended up with this thumbnail for hack a business that I just launched literally today and how I came up with the concept. So, again, I started with just a concept of before and after. So, I was like, okay, I want to start with a before and after. Okay. So I went into Canva.

And if you guys don't know what Canva is, basically just like an online image edit platform. So I go in here. Okay. And I just have screenshots of my assets and I'm just getting a loose idea of like this is what I want this to look like. All right. Then I'll use an AI generating tool. There's tons of them that you can use. And I gave it this concept. And this was the first version. Obviously that looks like ass, right?

So I told it, "Hey, let's change the colors like clear blue sky, green grass. We have the color contrast. You can see the files. The purple really pops on top of the green. Then we have level one, level 99, okay? Because I got that concept from where was it? This game, level one and level 999. Okay. That's where I got that text concept from. And then I thought to myself, okay, I looked at this thumbnail on mobile using qptr.io.

I'll show you guys what it looked like. Nah, man, I don't want icon. Hold up. Hold up, twin. So this is what it first looked like. And I was looking at this and I was like, "Dude, you can't even see the logo of the businesses. Like you can't even see the McDonald's arch." So I had it zoom in. I said, "Make that logo huge, easily readable." And now it's much easier to see on mobile. The Apple logo still might be a little bit smaller.

Okay. So that is how I designed this specific thumbnail to give you guys an example. And what I'll do is I use row thumbs usually for thumbnail design. But there's tons of free tools you can use. You don't have to use row thumbs. So I literally gave it this Canva image. And I was very specific. I want to make a split thumbnail like this. This is just a shitty mockup. Basically the scene on the left, I want McDonald's to be on top of the hill.

In the background, McDonald's logo clearly visible. Then in the foreground, are the servers and antennas. The purple files are flowing from McDonald's and the servers. Same for the scene on the right. It gave me this. Okay, so I downloaded this. I started a new chat. I said, "Make this look like an actual Roblox thumbnail. On the left, it should say level one. On the right, it should say level 999." It gave me this. I still thought that was ass.

So, I said, "Let me start a new chat. Let me just give it the file icon. No reference image." And I said, "I want to make a split-screen thumbnail. In both scenes, there will be a business on a hill in the background. Make it big, though. The scene on the left will be McDonald's on the hill on the hill. There were purple files, see reference image, flowing from the McDonald's down to the bottom of the hill, where there were only a few servers and antennas placed.

The scene on the right is exactly the same as the scene on the left, except it's the Apple Store, the computer business, not the fruit. Okay? Had to specify cuz I don't want him to give me a freaking fruit apple, right? And then, there are a ton more advanced servers and antennas at the bottom of the hill. Okay?" So, it gave me this. Again, this was too busy for me. I didn't like all the brown going on here. It's just too visually noisy for mobile.

So, I asked it to make the height of the hill shorter in both scenes. Make the buildings larger. The text, level one, level 999, should be cut It should not be covering the buildings. Okay? Cuz I want a clear color contrast. I wanted them to be able to easily read this text on a clear blue sky. And it gave me this. And then I said, "Yo, dude, like still, stop making the text cover the freaking business." And it just would not.

So, I said, "Okay, bet. Let me take this right here and start a new chat. Actually, no. I I looks like I just completely started the same prompt from up here. I took this same prompt, and I think I edited it a little bit. So, you guys can go back in this video and and rewatch. But, I'm not going to yap and and read this all. But, basically, the main change I said is, "Make the businesses really big with the logos very big." Okay?

And then it gave me this. And then I was still not happy because the clouds in the background, let me show you guys what that looks like with q p t r dot i o. The clouds in the background. See how it becomes a little bit more visually noisy? So I was like, "Hey, just remove the clouds. Clear color contrast." Okay? So boom. Kept working. I wanted to add the bacon as a character. I'm sure you guys already know that having a bacon or a noob usually performs best.

Acorn hair as well. And I just kept iterating. And I tried removing the bacon just to see what it would look like. Try re-adding him. Now he's facing the wrong direction. Now he's facing the wrong direction. So I said, "Okay. Let's do one more chat and just give him this reference image and have him remove the clouds." So you can see how much time I spend just making one thumbnail. And I have tons of thumbnails in my downloads that I haven't even tested cuz I usually spend sometimes 10 to 15 minutes on just one thumbnail.

And that's how it works. Start with a concept. Iterate, iterate, iterate. Start a new chat if it's still getting it wrong. And of course always look at what it's going to look like on all devices using q p t r dot i o. Not sponsored. Just a dope tool. So hopefully you guys got value from this. And just rewatch this video if you need to. But these are some concepts you can try. Do some research using creatorchange.io.

And then use q p t r dot i o to see what your thumbnail is going to look like on mobile. All right? Peace and love.