Getting the transcript
Reading the captions from YouTube. A video nobody has opened here before takes 10 to 30 seconds; this page fills in on its own.
Getting the transcript
Reading the captions from YouTube. A video nobody has opened here before takes 10 to 30 seconds; this page fills in on its own.

Chase Chappell · @ChaseChappell
This video has no Most replayed graph yet: YouTube shows one only once a video has enough views. These are the moments viewers replayed most in Chase Chappell's most watched videos.
Most replayed moment at 4:41
1.7x that video's typical replay level
them. Because a strong founder story connects the pain that you once lived, the solution you created, and the mission you believe in, and the struggles that you overcame, and how that transformation now delivers to every customer out there. When you create the story with five key pillars,
Said at 4:35
Most replayed moment at 2:44
7.0x that video's typical replay level
downloaded on your computer so that way you can do this. And one of the first steps is we're going to copy that link. We're going to come in here and click the plus sign, go to connectors, manage connections, and we're going to hit add. We're going to add a custom connector. We'll paste this, and we'll name it Meta
Said at 2:37
Most replayed moment at 4:54
3.8x that video's typical replay level
can recreate it. We're going to go into chat GBT. We're going to start a new chat under chat GBT40. You're going to do the new updated create image option and you're going to paste this exact prompt that I've gone ahead and put together for you below this video that
Said at 4:48
The graph counts replays. It does not show where viewers stopped watching.
Words
3,580
Runtime
16:11
Speaking pace
221wpm
Reading time
15min
221 words per minute, above the 201 75th percentile of 349 measured videos. That distribution comes from the 349-video hook study.
Opening (first 30 seconds)
I found a new way to scale meta ads using one AI tool that can test UGC for you. These ads here would cost you anywhere from $200 to $700 to get created by traditional UGC creators. And that's just for one video. But these AI UGC videos, you can create them within 10 minutes at a fraction of the cost and do it at scale, allowing you to see exactly what works with ads and instantly create variations of them. I was completely shocked when I first found out about this feature. This AI agent will literally create, test, and scale for you. So, let me show you how to
111 words, the words spoken in the first 30 seconds at 221 words per minute.
Free, no signup. See how the first 30 seconds hold attention, with rewrites.
Sentence shape
| Measure | This transcript |
|---|---|
| Sentences | 223 |
| Average words per sentence | 16.1 |
| Longest sentence | 80 words |
| Questions asked | 6 |
| Sentences containing a number | 25 |
Most used terms
Filler phrases
13 in total: literally 6 · like 4 · you know 2 · actually 1.
A literal whole-word count of the same phrase list the Prepublish browser extension uses, so a phrase inside another word is not counted and a phrase used in its ordinary sense still is. It is a count and not a judgement.
Free, no account. See where attention is likely to drop, with a rewrite for each weak line. The free check shows the scores and the one issue costing the most. Or run it on the words above first.
Free · No login · See a sample audit first if you prefer.
What this transcript is
Every word below is the caption track YouTube publishes for this video, pulled from the video itself and reproduced unchanged. It is not Prepublish's writing, not a summary, and not a re-transcription: it is the video's own published captions. English captions, generated automatically by YouTube, in the video’s original language. Source: the video on YouTube. A channel that would rather this page did not exist can ask for its removal through the contact page, and it is removed.
I found a new way to scale meta ads using one AI tool that can test UGC for you. These ads here would cost you anywhere from $200 to $700 to get created by traditional UGC creators. And that's just for one video. But these AI UGC videos, you can create them within 10 minutes at a fraction of the cost and do it at scale, allowing you to see exactly what works with ads and instantly create variations of them. I was completely shocked when I first found out about this feature.
This AI agent will literally create, test, and scale for you. So, let me show you how to do it. Before we get started, I've gone ahead and linked the tool below this video so that way you can follow along. All right, so here we are on the tool. All you need to do is once you've clicked the link is go ahead and sign up for an account. And once you're inside of the dashboard, the first thing that I want to show you before we fully get into this is the results that this tool has been able to generate.
Some of the things that we're looking at right now are this AI UGC video that has been created by tons of different variations within this tool is generating a 6x return in ad spend where we spent $5,000 at 8.6x return in ad spend where we also spent another 5,000 $4,700 out of 7x and as you can see we go down and averaging anywhere between 5 to 8x return on ad spend all from these AI UGC videos. So, there's a ton of spin being pushed out and crazy results.
And this tool is able to track all of that and tell you which ad is performing best. And then we can look at some of these videos that we can eventually start creating in today's video. Just to check a few of these out. >> Discover advanced ergonomic support with the Shanka donut pillow hemorrhoid seat cushion. >> So, that's one variation. >> Discover advanced ergonomic support with the Hon donut pillow. >> And that's a different variation.
So you can see we have two different AI UGC creators where we're testing different demographics to see which one performs best. >> Sitting for long hours used to leave me with back discomfort. I try. So this is also hook variation testing where we're testing different hooks with different AI UGC creators as well as the different format of the Facebook or Tik Tok ad that we're going to be running. So this allows us to get max efficiency and see exactly which videos perform best for a product that is going to solve back support pain and be able to allow us to scale.
So, how do we do this? Well, one of the first things we're going to do is we're going to go into the tool. We're going to go into smart assets, and you're going to upload all of your product images. Think about your product shots, some of your lifestyle content, some of the videos where you're actually using the product, some of the features and benefit breakdowns of your actual product itself. And you're going to upload all of these assets in here.
So that way the AI can start to pull these in and we can create multiple UGC videos in a record amount of time at a fraction of the cost and then allow us to do split tested variations. And once you've uploaded your assets, I'm going to show you exactly what that looks like. So whenever we're in creative testing, you can see we have multiple different creative tests that we've ran here. But here's an example of one of the ones that have been running.
This is a creative test of one of our top performing creatives where we have some spend a 10x rorowaz. We can see the clickthrough rates and all of the results here. And what we did is we had four variations of videos being tested at $10 a day with one script, two avatars, and two different visuals, allowing us to have those four different videos. So, when we're looking at this, we're going to go ahead and check out those videos.
And we can see these are four variants. So, the AI is literally going to create multiple iterations of this for us and allow us to start testing. And then once we find a winner based off of the data, let's say that this video generated the most amount of spend and the highest rorowaz, we're going to select that and then launch more iterative test based off of that video. So based off of those four videos and variations, we can go back to our creative test and we can see those videos here and we can set up our next round of creative testing based off of our winner.
So, we can look at this data and say, "Well, this one's getting a 10x roses, and we can create variations and rounds of creatives based off of this winner to be able to really dial in and get the best one ever." So, how do we do all this? I'm going to show you exactly what steps need to be taken. The first thing we're going to do in order to set all of this up is go to AdMax. This is where we're going to connect our ad account.
So, you'll first go through these steps. You can connect your Tik Tok ads, meta ads, and then you'll set up your brand, which is uploading your brand palette, your fonts, your logo, some of your imagery with your assets based off of which images perform best for you. Think about what you have on your Shopify. Any image that covers features and benefits, your product, all of that needs to be uploaded. Then we can start building out our creative test.
First things we're going to do is go to market trends, and you're going to search up a feature in your space or a problem or a solution that you want to solve. And for this, we're going to use the backpane example where we type in backpane and we can see exactly what's working here. So, here's some different videos that are being ran from competitors. And we can go through and look at some of these assets to get an idea of maybe some AI videos that we want to create.
So, what I'm looking for is how long have these ads been running? This one's been going for 73 days. I'm going to select this video from a competitor. We can see their exact ad copy. I can see what video they're running. struggling with lower back pain and sciatica, it's most likely due to a herniated disc or >> and now I can come up with some visuals based off of this video to then create a variation of it to test with our product.
And as you can see, we have creative insights. We know this ad has been running for 73 days, which means it's likely performing. And then we have a few selling points. So we have root cause healing, which is breaking down that specific selling point. We have comfortable and easy to use, which is the demonstration of it. We have clinically endorsed which is the credibility aspect of this. And then we have fast and lasting relief which essentially allows us to understand the before and after effects of this painoint.
And then we can understand our target audience which is early middle age. So people with back pain. We're likely going to be targeting people in their middle age. And then we have the persona. It could be manual laborers with back pain. It could be people with chronic back pain. It could be adults seeking non-invasive pain relief which is just a simple solution. And it can also be people who are spending long hours in the office where they're sitting all day.
And so then we can look at the hook. We can look at what they cover throughout each of these scenes and even have it run a deep analysis to be able to give us the exact script, text overlays, and CTAs from each of these frames in the video. Now, why this is important is we're going to do some research. We're going to look at the best performing ads. We're then going to take the script and look at the frames and have the AI create our first batch of variants to be able to test.
We'll go back and then what we'll do is we'll go to creative testing and we're going to launch a new test. So once you have access to this feature, go to new test and we're going to choose a video that is around 45 30 seconds. Maybe we want to go longer on this. So we're going to select our duration which is going to be 30 seconds in this case. We're going to do a 9x6 which is a vertical format because we know it fits on all feeds on Tik Tok and meta.
We're then going to name this our creative test and this is going to be our back pane angle. and we're going to choose expert mode because we're going to go through all of the most advanced steps that we can take so that way we can fully maximize the results here. We're then going to select our product at the top here. So, if you've uploaded your assets and your product, you'll be able to find it in here. Once we've selected it, we'll hit create and then it's going to pull in all of our assets that we've uploaded.
It's going to analyze it using the agent. So, we now have our AI agent doing all the research for us. It's analyzing the campaign, which is the aspect ratios and how long we want our video to be. It's going over the optimization for processing our images and how they might use them in the AI video. And then it's coming up with four unique scripts for visual styles and selecting four different presenters, which are going to be our AI UGC creators, to be able to align with our brand voice.
So, here we go. We have a few different angles. It wrote the exact script for us. It came up with exact AI avatars and voices and it even pulled in different styles of visuals that we can leverage and even gave us a potential music to use. This is pretty insane. It's literally doing all the work for us and now we can go ahead and create some of these iterations. So, since it's already written these scripts for us, what we can do is choose between which one we want to test.
We're going to go with the pain relief angle in the memory foam angle because that's the one it provided us. If we want to change them, we can add in more. So maybe we want to add in, you know, posture support rather than the memory foam angle. And then we'll just hit confirm. And now we have three different iterations of our script. And then we can also change our avatars if we want. But since we're going from middle age to older age individuals, these might be fine.
We might want to add one more avatar, which is a male, to see if that works just as well. And so we'll go a little bit older here and select one of these avatars and then hit confirm. And now we have three scripts, three avatars. And then for our visuals, we might even have one that is potentially full screen here. And so now we have all of these and we can go ahead and edit and preview. And now the AI agent is literally taking all of these different ingredients, combining them together and creating these exact videos for us that we can launch into Tik Tok and Facebook ads in a matter of minutes.
Now the AI has generated multiple iterations of our videos and we can go ahead and preview these. So we have the first script which is pain relief with multiple iterations. We have a side by side, a top and bottom full screen. Then we have our next one which is the script for pain relief with a different AI avatar. And as you can see so forth and so forth. Now this is 27 videos. We don't need all 27 videos. So we're going to watch a few and see which ones make the most sense to be able to use. >> That burning pain down there is not normal.
And this $30 cushion fixed mine in three days. I tried everything. ice pack that burning pain down there. >> Now, keep in mind the AI voice and whenever the AI avatar is speaking, that will be synced afterwards. So, if it doesn't seem like it's aligned right now, don't worry because after we export the videos, it'll perfectly align. So, that way you can't distinguish whether it's AI or not. >> It's not normal. And this $30 cushion fixed mine in days.
I tried everything. Ice packs, creams, even considered surgery. Then I discovered this memory foam doughnut cushion. The hollow center takes pressure off instantly. Now I can sit through this memory foam donut cushion. The hollow sensor takes pressure off. So we might go with this video here. >> That burning pain down there is not normal. And this $30 >> and then we're going to go to our next line. That burning pain down there is not normal.
And this $30 cushion fixed mine in three days. I tried everything. Ice packs, creams, even considered surgery. Then I discovered this. That burning pain down there is not normal. And this $30 cushion that burning pain down there is not normal. And this >> Why are we still suffering through hemorrhoid pain when memory Why are we still Why are we still suffering through hemorrhoid pain when memory >> Why are we still suffering through hemorrhoid pain when memory foam technology exists?
This cushion uses 100. And then we have our next video. >> Why are we still suffering through hemorrhoid pain when memory foam technology exists? >> I tested five hemorrhoid cushions and only this one didn't flatten after a week. The grooved front design cradles your body perfectly while protecting your tailbone. >> I tested five hemorrhoid cushions and only this one didn't flatten after a week. The grooved front design. >> So now that I've selected a few videos that we're going to launch into testing, I have six out of the 27.
So once you reviewed, you want to make sure that you choose a few different variations. one that is full screen, one that is side by side. So that way we can see which avatar, which voice, which different creative format is going to perform best because we want to maximize creative diversity. So then we'll go ahead and plan our launch. And so once we have these, we can then start to go through our ad copy, which is going to be in the primary text above our video in the Facebook ad.
And so it's gone ahead and written some of the ad copy for us with some of the headlines. We can then choose our CTA, which is going to be shop now. We can name our campaign which is going to be creative test and our ad account and it'll literally launch directly in our ad account for us. If you prefer to launch it yourself you can just export these videos and end up launching them in your own campaign or you can just leverage this tool here.
We'll end up selecting all of our ad accounts. Make sure to choose the one that you're going to run this from so that way it is going to the correct campaign. You'll always choose a sales objective because we want to get sales specifically. We're going to direct them to the website. Make sure it's conversions purchases. And then we're going to choose our pixel. And then you're going to use the product link page, which is going to direct them to your actual product page.
In this case, this is going to be your Shopify product store URL. This is just for an example sake. So, make sure you put in the correct URL for your product. And then for the locations, we're going to go ahead and choose where we're going to ship our product. In our case, it'll be United States. And then for genders, we'll leave that open. Age range, open. And then this is either CBO or adset level, we'll just leave it alone.
And then we're going to go for lowest cost result. Daily budget we can set to, you know, $10 and get this campaign live. And literally from here, we're going to launch our creatives based off of the ones that we want to use. And once that campaign's live, you'll be able to see inside of your ads here or in your Meta ad account or Tik Tok ad account which creatives went live, what they're spending, and after a few days, you'll be able to see the different rorowaz and be able to pinpoint exactly which creative is working best and create iterations on those.
Again, leveraging all of the AI UGC videos to continuously find the best performers. And you can see exactly which creative is performing best by analyzing the result by spend. That's a very important metric. The more it spins with the higher rorowaz, the better. We can also see clickthrough rates and get a deep analysis here. We can see which hooks specifically are working best. For instance, discover advanced ergonomic support with the product name.
Ever felt blank or blank meet the So this is introducing the product. This is an introductory hook. Ever feel the need to XYZ due to X pain. Ever feel the need to have to constantly stand up or go for a walk after sitting for long hours due to back pain? That is that hook. Sitting for long hours at the office used to leave me with back pain and stiffness. Now I have XYZ product problem solution. And we can see based off of these hooks which ones are generating the most spend and highest rorowass.
So even though this one spent 1,600 out of 8x, this one spent 1,700 out of 6x, this hook is likely the best based off of these data points. And not only that, if we look at this one, this one spent just as much, if not more, at a lower rorowaz with more clicks. So, we might have more purchases here, but our cost per result isn't as good. So, likely we'll start to create more hooks that are similar to this to be able to maximize overall results.
We can even cut based off our hooks, based off our creative, and we can also see which selling points based off of our ad copy and video style that are working. It'll compile all of those creatives and give us a deep analysis based off of those angles. So that way we can fully understand which UGC video is working. This tool is absolutely insane. And if you followed along, you can fully maximize all of these benefits and truly find out which creative is working, rapidly test multiple UGC's at scale, and create iterations based off of those winners to continuously bring your return on ad spend and amount spent up.
So I highly recommend checking this out and testing this tool out and let me know what you think. And as a bonus, I've also linked below this video a way for you to get up to $6,000 in free Tik Tok ad spend just by setting up an ad account. So if you use that link, for every dollar you spend, Tik Tok's going to match it up to a certain threshold where you can fully unlock up to 6K in free ad spend. So I highly recommend taking full leverage of that because you can use this tool rapidly test creatives on Tik Tok and get up to $6,000 in free ad spend.
So definitely make sure to leverage that so that way you can be able to scale and test this. And this is one of those tools that is a no-brainer for any marketer running paid ads on Meta or Tik Tok. And myself and team have been testing this and playing with it and I've been seeing crazy numbers. So I'll go ahead and leave that link again in the description so that way you can check it out. And if you like this video, then you're absolutely going to love this next one right here.
Like, subscribe, and I'll see you in the next video that I picked out for you. It's your favorite digital marketer here, Chase Chapel. appears in bile.
The words are the caption track's own and nothing is reworded or re-transcribed. Paragraph breaks are placed between sentences so the text reads as prose.
Free tools for your own script: paste a draft and see where it stands before you record it.
Paste your draft and see where viewers are likely to drop off, with a rewrite for each weak line.
Paste the first 30 seconds of your own draft for a hook score and rewrites.
Check your draft against YouTube's advertiser-friendly guidelines before you record it.
Read this channel's public videos and transcripts, and download a writing brief for it.